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REPOST: A Decade of Loadsmart: A Look Back to Move Forward with Felipe Capella

The Logistics of Logistics Podcast

Release Date: 06/05/2025

Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert show art Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert

The Logistics of Logistics Podcast

In “Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market”, and , EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. About Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber’s logistics business. Bill began his...

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The Logistics of Logistics Podcast

In “How Humanoid Robots are Shaping the Future of Logistics”, and , Head of Product at Apptronik, discuss how Apollo, a human-centered, AI-powered humanoid robot, is set to transform the industry by working alongside humans to fill labor gaps and perform a wide range of tasks in a safe and efficient manner. About Parker Conroy is the Head of Product at Apptronik, a leading developer of humanoid robots. Conroy has worked in robotics for more than a decade, guiding product management teams to design and deploy thousands of industrial robotic arms, autonomous mobile robots, drones, and now,...

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The C.H. Robinson Perspective: Navigating the Next Era with Michael Castagnetto show art The C.H. Robinson Perspective: Navigating the Next Era with Michael Castagnetto

The Logistics of Logistics Podcast

In “The C.H. Robinson Perspective: Navigating the Next Era”, and , President of North American Surface Transportation at C.H. Robinson, discuss how the company's people-first culture and commitment to developing its employees drive its ability to solve complex logistics challenges and innovate for the future. About Michael Castagnetto was named president of North American Surface Transportation (NAST) in January 2024. Prior executive positions with the company include Vice President, Customer Success in NAST from January 2023 – January 2024 and President of Robinson Fresh from December...

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The Logistics of Logistics Podcast

and discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. About Briana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive,...

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Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer show art Project 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy ReymerProject 61: The Mission to Give Truckers a Longer, Healthier Life with Jeremy Reymer

The Logistics of Logistics Podcast

In “Project 61: The Mission to Give Truckers a Longer, Healthier Life”, and , the Founder and CEO of Project 61, discuss the shocking statistic that the average life expectancy of a truck driver is just 61 years and the organization's mission to address this health crisis. About Jeremy Reymer is a recognized leader and innovator in the trucking industry with over 20 years of experience as both a carrier and vendor. A frequent speaker and podcast host, he addresses critical issues such as driver recruiting, retention, compliance, and health and wellness. In 2016, Jeremy founded...

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The Logistics of Logistics Podcast

In “The Dark Funnel Demystified: Unlocking Hidden Sales”, and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a decade of experience in...

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The Skill Gap Epidemic: How Untrained Workers Are Holding You Back with Cary Dittmann show art The Skill Gap Epidemic: How Untrained Workers Are Holding You Back with Cary Dittmann

The Logistics of Logistics Podcast

In “The Skill Gap Epidemic: How Untrained Workers Are Holding You Back”, and , the the Chief Operating Officer at FreightPath, discuss the critical challenges facing the global logistics industry and how targeted workforce development is essential for overcoming the widening skills gap. About Cary Dittman is the Chief Operating Officer at FreightPath, where he leads the company’s efforts to scale operations, forge strategic partnerships, and advance its mission to modernize supply chain education. With over 40 years of experience in logistics, technology, and enterprise growth, Cary...

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The Logistics of Logistics Podcast

In “Freight Downturn: What Winners Do to Gain Ground”, and , the Founder of Stride Motivation, discuss how professionals can adopt an endurance athlete's mindset to overcome fear, rejection, and self-limiting beliefs in the face of a challenging freight market. About Nick Klingensmith After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing...

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Warp is The LTL Network of the Future with Daniel Sokolovsky show art Warp is The LTL Network of the Future with Daniel Sokolovsky

The Logistics of Logistics Podcast

In “Warp is The LTL Network of the Future”, and , the Co-Founder and CEO of Warp, discuss how Warp's technology-powered freight network is modernizing LTL logistics across the U.S. by connecting shippers, cross-docks, and carriers through a single operating system to enable flexible, efficient, and highly visible freight movement. About Daniel Sokolovsky is the Co-Founder and CEO of Warp, a technology-powered freight network modernizing LTL logistics across the U.S. He grew up in the world of freight. His parents ran a courier business, so missed ETAs, late-night scrambles, and broken...

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The Logistics of Logistics Podcast

In “From Farm to Fork:  A Broker's Guide to Food Safety and Cold Chain Logistics”, and , the CEO and Co-founder of Veritas Logistics, discuss the critical role of human-centric logistics and strong partnerships in ensuring the safe and efficient transportation of food. About Brian Hastings is the CEO and Co-founder of Veritas Logistics, a third-party logistics firm founded in 2020 that prioritizes people and operates with core values of truth, partnership, passion, positivity, and service to provide customized transportation solutions. With over 15 years in the freight brokerage...

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Felipe Capella and Joe Lynch discuss a decade of Loadsmart: a look back to move forward. Felipe is Co-founder and CEO of Loadsmartwhere they provide logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation.

About Felipe Capella

Felipe Capella Co-founder and CEO of Loadsmart, a leading digital freight technology company. Previously advised companies on corporate strategy and M&A in Brazil and New York for 8 years. Joined the Inter-American Development Bank in Washington to advise on sovereign guaranteed development projects for Latin American countries. Founded, developed and launched an online contest startup. Co-founded Loadsmart to help build a revolutionary product. Felipe holds Master degrees from the University of Pennsylvania (valedictorian), from Universidad Francisco de Vitoria (Spain – full scholarship) and an MBA from Fundacao Getulio Vargas (Brazil). He taught Enterprise Recovery and Restructuring for senior students during 2 years at the Federal University of Santa Catarina at age 25, where he was granted a Professorship Honor from the students. Passed the Brazilian Bar Exam among the top 6% and the New York Bar Exam among the Top 3%, working for one of the Top 5 most prestigious law firms in the United States.

About Loadsmart

Loadsmart offers logistics solutions powered by industry experts and next-gen technology that lower costs, increase efficiency, and digitize transportation. From Planning, Optimization, and Execution to Gate, Yard, and Dock solutions, ending with Audit & Pay capabilities, we deploy the best mix of services and technology to empower your business to move more with less. For more information, please visit.

Key Takeaways: A Decade of Loadsmart: A Look Back to Move Forward

  • Felipe Capella and Joe Lynch discus the A Decade of Loadsmart: A Look Back to Move Forward
  • Loadsmart is transforming the logistics landscape by leveraging cutting-edge technology and industry expertise to deliver optimized, reliable, and transparent freight services and solutions. From digital freight brokerage and consultancy to software tools, they empower shippers, carriers, and warehouses to move more with less—increasing efficiency, reducing costs, and enhancing service quality.
  • Capella's journey from law/finance to co-founding LoadSmart, leveraging technology in transportation.
  • The best freight brokers including Loadsmart have evolved from just securing trucks to providing comprehensive logistics solutions.
  • Challenges of traditional brokerage: headcount-heavy, high costs, lack of logistics talent.
  • Technology enables value addition through reinvestment in tech, people, and shipper services.
  • Enterprise, Mid-size, and small shippers benefit from scalable technology and customized logistics solutions.
  • Loadsmart has launched FreightIntel AI: Their AI-powered platform that provides real-time data and insights.
  • AI freight management analyzes data, provides ranked insights and recommendations.
  • AI optimizes shipment consolidation, cost reduction, efficiency, and environmental impact.
  • Shippers are increasingly concerned with cybersecurity and Loadsmart is leading the way with a comprehensive cybersecurity program for its customers and carrier partners.
  • Loadsmart offers a comprehensive suite of logistics services designed to streamline the entire supply chain process. Their services can be categorized into three main areas:
  • Assessment and Analysis
    • Freight Planning and Forecasting: Loadsmart helps businesses predict future freight needs.
    • Network Assessment and Optimization: They analyze existing logistics networks to identify inefficiencies.
    • FreightIntel AI: Their AI-powered platform provides real-time data and insights.
    • Rate Analysis and Benchmarking: Loadsmart helps clients compare freight rates.
  • Planning and Execution
    • Vendor Portal: A centralized platform for order initiation and management.
    • Mode/Route Optimization: Determining the most efficient transportation methods and routes.
    • Tracking & Visibility: Real-time monitoring of shipments.
    • RFP and Mini-bids: Facilitating requests for proposals and mini-bids.
    • Integration Hub: Connecting various systems for seamless data flow.
    • Order Consolidation: Combining multiple orders into a single shipment.
    • Real-time Carrier & Brokers Spot Bidding: Finding the best rates for spot shipments.
    • Brokerage & Managed Transportation: Handling all aspects of freight transportation, including carrier sourcing and contract management.
  • Gate, Yard, and Dock
    • Computer Vision Asset Tracking: Using cameras to track assets within the yard.
    • Driver Check-in/Out: Streamlining the driver check-in and check-out process.
    • Dock Scheduling: Optimizing dock usage and reducing wait times.
    • Yard Management: Managing the flow of trucks and equipment within the yard.
  • Audit and Analytics
    • Freight Audit: Verifying freight invoices for accuracy and identifying overcharges.
    • Analytics and Data as a Service: Providing data-driven insights to support decision-making.
    • Market Intelligence and Econometrics: Offering market analysis and economic forecasting.
    • In essence, Loadsmart provides a holistic solution for logistics operations, combining advanced technology with expert services to help businesses improve efficiency, reduce costs, and enhance customer satisfaction.

Learn More About A Decade of Loadsmart: A Look Back to Move Forward

Felipe Capella | Linkedin

Loadsmart | Linkedin

Loadsmart

Loadsmart | YouTube Channel

Freight Intel AI

 Beyond Cost Per Load with Felipe Capella | The Logistics of Logistics

The Logistics of Logistics Podcast