The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network with Josh Stenitz
The Logistics of Logistics Podcast
Release Date: 12/30/2025
Single-Source Supply Chains in a Fragmenting World with Abe Eshkenazi
The Logistics of Logistics Podcast
In “Single-Source Supply Chains in a Fragmenting World”, and , Chief Executive Officer at ASCM, discuss the shift from low-cost efficiency to resilient, regionalized networks. They emphasize that visibility and talent are now the primary tools for navigating global disruption. About Abe Eshkenazi , CSCP, CPA, CAE is chief executive officer at ASCM, the largest organization for supply chain and the global pacesetter of organizational transformation, talent development and supply chain innovation. During his tenure, ASCM has significantly expanded its services to corporations,...
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The Rise of Freight Orchestration with GoodShip's Derek Netelenbos
The Logistics of Logistics Podcast
In “The Rise of Freight Orchestration with GoodShip's Derek Netelenbos”, and , VP of Partnerships at GoodShip, discuss how an orchestration layer unifies fragmented data to shift logistics from reactive manual tasks to proactive, AI-driven strategy. About Derek Netelenbos is the VP of Partnerships at GoodShip, the all-in-one platform for freight orchestration and procurement, built for transportation teams, by transportation teams. Derek brings extensive experience building and scaling partnerships and revenue organizations across the logistics and technology sectors. Prior to...
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Navigating Energy Markets with Breakthrough's Matt Muenster
The Logistics of Logistics Podcast
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OCM: The New Standard for Global Imports with Century's Jim McCullen
The Logistics of Logistics Podcast
In “OCM: The New Standard for Global Imports with Century's Jim McCullen”, and , Chief Technology Officer at Century Supply Chain Solutions, discuss how Origin Cargo Management provides the upstream visibility and tactical control necessary to optimize global supply chains before goods ever leave the factory. About Jim McCullen serves as Chief Technology Officer at Century Supply Chain Solutions, bringing over 30 years of deep expertise in logistics technology, digital transformation, and innovation. He leads global technology teams that pioneer Century's proprietary VIZIV...
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REPOST: Smarter Landside Logistics with Brian Kobza
The Logistics of Logistics Podcast
In “Smarter Landside Logistics”, and , Chief Commercial Officer at IMC Logistics, discuss leveraging IMC's asset-based capacity, actionable visibility, and end-to-end services—all underpinned by strong relationships—is essential for achieving greater control and cargo velocity in the critical first and last mile of the supply chain. About Brian Kobza is the Chief Commercial Officer at IMC Logistics, with over 20 years of experience in the transportation and supply chain industry. His expertise covers various aspects of the sector, including positions at marine...
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REPOST: The Dark Funnel Demystified: Unlocking Hidden Sales with Jennie Malafarina
The Logistics of Logistics Podcast
In “The Dark Funnel Demystified: Unlocking Hidden Sales”, and , the CEO of Virago Marketing, discuss how businesses can drive measurable revenue growth by understanding and leveraging the invisible customer journey. About Jennie Malafarina is the CEO of Virago Marketing, a Cleveland-based agency helping transportation and logistics companies turn marketing into a revenue-driving engine. Since taking the lead at Virago in 2020, she has elevated the agency’s impact—guiding strategies that deliver measurable results aligned with client growth goals. With over a...
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Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations with Michael Hane
The Logistics of Logistics Podcast
In “Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations”, and , Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. About Michael Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends...
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UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard
The Logistics of Logistics Podcast
In “UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard”, and , Senior Writer on the global business team at Bloomberg News, discuss how the logistics giant is navigating shifting markets, intense competition, and rising labor costs. About Devin Leonard is a senior writer on the global business team at Bloomberg News. His work appears regularly in Bloomberg Businessweek where he has written periodically about the logistics industry. His 2011 cover story, "The End of Mail," about the existential crisis at the U.S. Postal Service was a...
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REPOST: Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora
The Logistics of Logistics Podcast
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Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester
The Logistics of Logistics Podcast
In “Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester”, and , Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. About Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth...
info_outlineIn “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, Joe Lynch and Josh Steinitz, Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage.
About Josh Steinitz
Josh Steinitz serves as Chief Strategy Officer at Auctane, a leading global company empowering businesses with intelligent mailing and shipping solutions through trusted products like ShipStation, Stamps.com, Metapack, and Packlink. In his role, Steinitz leads corporate development, strategic partnerships, carrier relationships and strategy, and cross-border solutions. With a distinguished career in both travel and logistics, Steinitz previously led corporate business development for Amazon Worldwide Operations, held senior leadership positions at Revinate and Away.com, and founded NileGuide. Steinitz holds a bachelor’s degree from Princeton University.
About ShipStation
Every day, tens of thousands of ecommerce businesses rely on ShipStation to solve the day-to-day challenges of importing orders and processing shipments. Since 2011, ShipStation's online shipping solution has helped businesses scale and deliver exceptional customer experiences—wherever they sell and however they ship. The multi-channel and multi-carrier platform offers over 400 integrations and partnerships with leading shopping carts, marketplaces, carriers, and fulfillment services, including USPS, UPS, FedEx, GlobalPost, Amazon, Shopify, and BigCommerce. ShipStation is a member of the Auctane family of companies and is headquartered in Austin, TX. For more information, visit www.shipstation.com.
Key Takeaways: The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network
- In “The Fulfillment Playbook: ShipStation's Strategy for Building an Unbreakable Shipping Network”, Joe Lynch and Josh Steinitz, Chief Strategy Officer at Auctane, discuss how to turn complex global logistics into a seamless competitive advantage.
- Diversification is the Foundation of "Unbreakable" Logistics: Drawing from Josh’s experience at Amazon Worldwide Operations (where he helped launch Amazon Logistics and expand Amazon Air), a primary takeaway is that a resilient network cannot rely on a single carrier. An unbreakable strategy requires a multi-carrier approach—integrating giants like UPS and FedEx with regional players and postal services to mitigate risks like strikes, capacity crunches, or price hikes.
- Move from “Reactive Shipping” to “Proactive Strategy”: As Chief Strategy Officer, Josh emphasizes that shipping should not be an afterthought at the end of a sale. The “Playbook” involves using logistics as a competitive lever. By leveraging Auctane’s suite of tools (ShipStation, Metapack, etc.), businesses can transform fulfillment from a cost center into a strategic asset that drives customer retention.
- Automation is the Antidote to Operational Complexity: ShipStation’s core value proposition is streamlining the “day-to-day challenges of importing orders.” Automation is key - automatically selecting the best carrier, service, and packaging based on pre-defined criteria. This eliminates human error and allows a small team to handle the volume of a much larger enterprise.
- The Power of “Unified Commerce” and Deep Integration: With over 400 integrations, ShipStation’s strategy highlights that an unbreakable network must be “plug-and-play.” Your fulfillment system should seamlessly sync with marketplaces (Amazon, eBay), platforms (Shopify, BigCommerce), and inventory management.
- Leveraging "The Amazon Effect" for Small and Mid-Sized Brands: Josh’s background at Amazon gives him unique insight into what consumers now expect: speed, transparency, and low costs. A major takeaway is how ShipStation democratizes these "Amazon-level" capabilities for smaller merchants, providing them with discounted rates and branded tracking experiences that allow them to compete with the world’s largest retailers.
- Multi-Channel Order Centralization: ShipStation acts as a "single pane of glass" by integrating with over 100 different e-commerce marketplaces (like Shopify, Amazon, and eBay). For a shipper, this eliminates the need to jump between platforms; it centralizes every order into one dashboard, significantly reducing manual data entry and the risk of fulfillment errors.
- Automated Rate Shopping and Discounted Shipping: The platform provides instant access to deeply discounted rates with major carriers like UPS, USPS, and FedEx. Shippers can use automation rules to "rate shop" in real-time - automatically selecting the most cost-effective or fastest carrier based on the package's weight, destination, or service level - which directly protects profit margins and scales shipping operations without adding headcount.