REPOST: Farelanes: Real Time Lane Pricing for Everyone with Neal Huffman
The Logistics of Logistics Podcast
Release Date: 02/05/2026
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info_outlineNeal Huffman and Joe Lynch discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry.
About Neal Huffman
Neal Huffman is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Neal has over 40 years in software development, innovation, and product management rollouts spread across the telecommunications and enterprise software industries. He played a role in the first Fiber to the Home technology deployed in Loudon County, Virginia in 1999. He transitioned to enterprise software and quickly latched on to the cloud deployment model. He helped pioneer an integrated credit card solution for the fare gate/public transit industry. Neal is not afraid of taking on new innovative approaches to existing markets and becoming an evangelist in the process. He does not shy away from the unknown and is fully focused on evangelizing Farelane’s approach for taking the obfuscation out of the transportation lane pricing chaos that exists today. He is intently focused on bringing real time fare solutions enabling all players success in the transportation industry.
About Farelanes
Farelanes is a leader in Logistics analytics and real-time Lane Pricing for all equipment types operating on North American roads today. With over 25 equipment types, not just Dry Van, Reefer and Flatbed, Farelanes provides truckload freight data analytics services for North America. Shippers, brokers, carriers, TMS’s, and industry partners rely on Farelanes for real-time market price indices for over 37,000 primary lanes and market data trends and insights, based on more than 20 billion in paid freight invoice market transactions. Founded in 2023, Farelanes is headquartered in Fort Worth, Texas.
Key Takeaways: Farelanes: Real Time Lane Pricing for Everyone
- Neal Huffman and Joe Lynch discuss Farelanes: real time lane pricing for everyone.
- Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry.
- Mission and Vision: Farelanes aims to be the platform for industry innovation in logistics by enabling true and fair pricing, foundational content, centralized data publishing, and tools for computation and data management. Their vision is to be logistics' trusted partner in driving innovation, reducing complexity, and delivering network efficiencies through standards, technology, and effective governance.
- Product Offerings: The company offers several products tailored to different stakeholders in the logistics sector:
- Farelanes Silver: Designed for carriers, providing access to real-time lane pricing data.
- Farelanes Gold: Aimed at shippers, offering comprehensive pricing insights.
- Farelanes Bulk Data Publishing: For brokers and other entities requiring bulk data feeds, offering real-time data in various formats.
- Data Sources and Accuracy: Farelanes sources its data from trusted nationwide and custom geographic segments, ensuring accurate and transparent real-time pricing information.
- Team Expertise: The leadership team includes individuals with extensive experience in software development, innovation, and product management across telecommunications and enterprise software industries. Notable team members include Neal Huffman (CEO/Co-founder) and Andrew Cohen (CTO/Co-founder).
- Clientele: Farelanes serves a diverse clientele, ranging from Fortune 500 companies to owner-operators, providing solutions that cater to various organizational sizes and needs.