Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
The Agents of Change Digital Marketing Podcast
Release Date: 01/07/2026
Agentic AI for Marketers: What It Means with Mike Kaput
The Agents of Change Digital Marketing Podcast
You've probably heard the term "agentic AI" thrown around lately — and if your eyes glazed over a little, you're not alone. It sounds like something for engineers in hoodies, not the person trying to juggle content marketing, lead gen, and whatever fire broke out in the office this morning. But here's the thing: agentic AI isn't some far-off technology. It's already baked into tools you might already be paying for. And once you understand what it can actually do for your workflow — not in theory, but in practice — it changes how you think about getting work done. I sat down with Mike...
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AI Search Optimization Strategies with Rebecca Emery
The Agents of Change Digital Marketing Podcast
With AI tools like ChatGPT and Perplexity changing how people search (and how answers get delivered), your old keyword strategy might not cut it anymore. If you want your business to show up—not just in search results, but in actual AI-generated answers—then it’s time to rethink how your content works. Rebecca Emery breaks down what’s changing, what still matters, and what you should be doing right now before your competitors figure it out first. https://www.theagentsofchange.com/617 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at...
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Stop Prompting, Start Delegating: Agentic AI with Christopher Penn
The Agents of Change Digital Marketing Podcast
AI used to be about prompts, now it’s about delegation. Christopher Penn breaks down what agentic AI actually is, why it represents a leap forward for small businesses, and how tools like Claude Cowork are turning strategy into execution. If you’ve been curious about moving beyond copy-and-paste AI and into systems that actually get work done, this conversation is your starting point. https://www.theagentsofchange.com/616 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Building a Brand World That Converts with Luna Battalia
The Agents of Change Digital Marketing Podcast
Description: Your logo isn't your brand. Your colors aren't your brand. Your brand is the feeling someone gets when they interact with your company—whether they're reading your about page, talking to your receptionist, or bumping into your founder on a plane. Luna Battalia calls it a "brand world," and she's got a four-part messaging framework that's helped her clients hit conversion rates of 11–25% when the industry average sits at 3–4%. If you've ever poured money into a rebrand and still felt like something was off, this episode is going to explain exactly why....
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Cold Outreach That Converts with AJ Cassata
The Agents of Change Digital Marketing Podcast
Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with "Quick question" emails know it. But here's the thing: done right, cold outreach is one of the most direct, cost-effective ways to reach your ideal customers without relying on algorithms, ad budgets, or social media luck. AJ Cassata built his business on outreach that actually works. From knocking on 10,000 doors to helping over 440 clients build consistent pipelines through cold email, LinkedIn, and strategic calling, he's learned what makes prospects respond versus hitting delete. And spoiler...
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AI Image Generation for Marketing with Lauren deVane
The Agents of Change Digital Marketing Podcast
Description: Remember when stock photography meant scrolling endlessly through the same crying-into-salad images that every other brand was also using? Or spending actual money on "custom" photos that somehow ended up on your competitor's website too? Yeah, those days might finally be over. Lauren deVane—creative director turned AI educator and your friendly neighborhood "AI auntie"—joins the show to explain how AI image generation has evolved from six-fingered curiosities into legitimate marketing tools. And if you haven't checked out what these tools can do in the past six months, you're...
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7 AI Lessons for Every Marketer in 2026 with Rich Brooks
The Agents of Change Digital Marketing Podcast
Stop chasing the "AI-first" dream. After a year of experimenting with every AI tool, framework, and workflow I could find, I learned that building a human-first company that smartly uses AI beats trying to become an AI company every time. In this solo episode, I walk through seven lessons from 2025 that completely changed how I think about AI in marketing—from why perfect prompts don't exist to why you should use AI in your personal life. Whether you're drowning in AI hype or just getting started, these insights will help you use AI more strategically in 2026. Need help with...
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Kill Your White Paper: Smarter Lead Funnels with Maeve Ferguson
The Agents of Change Digital Marketing Podcast
If your lead magnet is a beautifully designed PDF that no one reads, congratulations—you’re normal. Also: that thing isn’t working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact
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Using Behavioral Science to Drive Change with Melina Palmer
The Agents of Change Digital Marketing Podcast
Let’s be honest: we’ve all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or worse, pushback. It’s not because the idea is bad. It’s because the human brain is hardwired to hate change. In this episode, behavioral economist Melina Palmer returns to explain why our brains cling to the status quo and exactly how you can use behavioral science to get the buy-in you need. https://www.theagentsofchange.com/610 Need help...
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Grow Your Business on YouTube in 90 Minutes with Jerry Potter
The Agents of Change Digital Marketing Podcast
Let’s be honest: social media can feel like a hamster wheel. You post on Instagram or LinkedIn, get a few likes, and 24 hours later, that content is dead and you’re back to square one. But what if your content worked for you, building momentum over months and even years? That’s the promise of YouTube. In this episode, I sit down with YouTube strategist Jerry Potter, who breaks down exactly how busy business owners can build a lead-generating channel in just 90 minutes a week—without becoming a full-time content creator. https://www.theagentsofchange.com/609 Need help with your...
info_outlineIf your lead magnet is a beautifully designed PDF that no one reads, congratulations—you’re normal. Also: that thing isn’t working anymore. In this episode, Maeve Ferguson explains why traditional lead magnets are failing and how diagnostic assessments can attract better leads, pre-sell your expertise, and stop wasting your time on bad-fit prospects. https://www.theagentsofchange.com/611 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact