The NEW Rules of Content and Thought Leadership With Ginger Conlon – Episode 68
Release Date: 01/10/2023
"Burnout to Balance: Prioritize and Thrive in '25"
The Mindful Marketer
"Burnout to Balance: Prioritize and Thrive in '25" Today, executives face a mandate: "Grow revenue while reducing costs." This mantra permeates the US government, public and private companies. Random tactics and endless “to do” lists lead to burnout and loss of your top performers—costing millions in lost brand repute, revenue, workers compensation, and indefinite medical leave. If you’re feeling the sting of burnout, give a listen to this episode. You will learn: 🌟 A clear definition of burnout. 🌟 Why the productivity industrial complex is failing us. ...
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"Avoid These Costly Transformation Traps in 2025"
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"Avoid These Costly Transformation Traps in 2025" #86 In this AI-powered age and impatient investor climate, growth leaders often struggle with avoiding transformation traps and tribulations. This session will help you avoid today’s costly career and company moves. Here’s what you’ll hear in this episode: * 5 transformation types every leader needs to navigate (the Transformation Tree) (8:40) * Contemporary transformation trap examples, including Starbucks, IBM, and Nike (15:00-23:10) * The trap that leaders often underestimate (11:05-15:00) * Lisa’s five favorite...
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"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)
The Mindful Marketer
"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86) It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company’s brand. We’re deep into the USA election season, and we’re watching this train wreck unfold. Don’t let misinformation ruin your hard-earned reputation. Listen to this episode, where we welcome Jack Brewster of NewsGuard. They are committed to providing transparent tools to counter fake news for marketers, leaders, and democracies. Summary: Here's what you...
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Full Time vs. Fractional? The CMO Career Debate
The Mindful Marketer
Full Time vs. Fractional? The CMO Career Debate Guests: Scott Kabat, CEO, 621 Consulting and Michael Taylor, CEO, SimpleMind Inc. SUMMARY: It’s our job as leaders to present cost-effective and strategic alternatives to old traditional CMO roles and responsibilities. Why now? Because generative AI is rapidly streamlining how we build content, go to market, engage with customers, and design our demand gen strategies. These are common requirements to be a “full stack” CMO. Here’s the challenge. Thanks to AI, information has become commoditized, and knowledge...
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“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost
The Mindful Marketer
“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses. Hear how Andy Yost is testing and discovering new revenue streams without alienating teams at this 20-year-old brand. HomeServe USA offers nearly 5 million homeowners affordable emergency service plans and protection from expensive and unexpected repairs. We cover simple ways to make trust...
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How Marketers Rise Together Through Community
The Mindful Marketer
Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities. This episode outlines three common obstacles to community success: fear of self-promotion, the “overconfidence versus competence” dilemma, and the “network versus grapevine” distinction. **Show Highlights & Resources** - Join...
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"Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson
The Mindful Marketer
“Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and episode) matter? Because promotions and job searches have become even more competitive. With AI vying for certain jobs, we need to be more articulate, strategic, and connected than ever. A high-quality network gets you interviews, not an assembly line of AI-generated cover letters. Episode 81 show highlights include: New ways...
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Reflect and Refresh: Six Mindful Questions for 2024
The Mindful Marketer
Reflect and Refresh: Six Mindful Questions for 2024 Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking. Bring your presence, pen, and paper. Then press “start.” We skipped the “fast start/out of the gates” approach to the new year. Instead, we designed Episode 80 to help you design a fulfilling 2024. The 6 Mindful Questions will help you... 1. reflect on your 2023 goals and milestones - WITHOUT distractions. 2. discover talents worth keeping and repeating. 3. address and overcome...
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"Ring in the New: 2024 Innovation Essentials for CMOs”
The Mindful Marketer
Episode 79: Welcome to 2024 planning season. How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members? If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes. and joined us in the studio. Amy leads growth marketing, events and content marketing for Blackbaud. Alex Withers brings decades of tech and sports industry marketing and sales leadership roles at Pepsi, LexisNexis, and TriMark Digital. You will learn: 🎶 The "two deep" dynamic...
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How Marketing Can Be an Ally for Truth” with Eric Schurenberg
The Mindful Marketer
How Marketing Can Be an Ally for Truth” with Eric Schurenberg In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under attack. Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the only sources. A zealous quest for market dominance and ad revenues also squanders trust. What can we do to earn it back to preserve our brand, cultivate customer trust, and...
info_outlineEpisode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023.
Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies.
Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. That means you will find fewer job opportunities than in 2021. To thrive, you need to be a thought leader in your market to stand out.
Seasoned editor and marketer, Ginger Conlon, joined me for this lively show. Here’s what you will hear:
- How to distinguish between content strategy and thought leadership
- The pros and cons of TikTok
- Concrete ways to use ChatGPT (and AI in general) in your business
- How to avoid making ChatGPT mistakes – and the most common
- Measuring ROI for your content and thought leadership efforts
Ginger is the thought leadership Director at Genesys, a 6000-person cloud-based customer support tech company. She’s also the co-host of the "Tech Talks in 20" podcast. Like me, she is also a fitness fanatic who loves creating valuable audience content.
Check out these links and show notes from this episode:
LINKS
Content marketing leaders to watch
- CMI 2022 winners: https://www.contentmarketingawards.com/2022-winners/
- Hubspot’s article, 20 standout content marketing examples: https://blog.hubspot.com/marketing/marketing-examples-online-resources
TikTok trouble?
Handy quote from Scott Galloway’s January Prof G podcast: “TikTok is the ultimate propaganda tool…two-thirds of all millennials would turn off ALL cable and social media in favor of TikTok.” Their parent, Byte Dance, is on the path to a $1T valuation.
TikTok is cleaning Google’s, Meta’s, and Amazon’s ad clock (and grabbing ad budget chunks). Click here for the Wall Street Journal analysis (free).
CXL blog on TikTok marketing: https://cxl.com/blog/tiktok-ecommerce/
TikTok for Business data sheet on consumer purchasing: https://www.tiktok.com/business/library/Global_Retail_Path_to_Purchase.pdf
AI & ChatGPT
“20 uses for ChatGPT”article: https://markwschaefer.medium.com/20-entertaining-uses-of-chatgpt-you-never-knew-were-possible-3bc2644d4507
CNET article on ChatGPT: https://www.cnet.com/tech/computing/why-everyones-obsessed-with-chatgpt-a-mind-blowing-ai-chatbot/
Don’t miss a future show – we livestream on YouTube and LinkedIn on the first Friday of each month. Join our “know ahead” list at themindfulmarketer.com.
Got an idea for a future show or guest? Drop me a note: [email protected] with “Future Show Guest for The Mindful Marketer” in the Subject line.