225 Win Clients by Going the Extra Mile: Interview with John Dwyer
Release Date: 01/31/2025
249 How to Lead Change in Uncertain Times: Interview with Kate DeGon
The Mindset Game® Podcast
Every organizational change is also a personal one. It affects how people work, how they see themselves, what they feel confident about, and what feels uncertain. When leaders understand this, they can better support their teams through the transition. In Episode 249 of The Mindset Game podcast, change management expert Kate DeGon, Founder and CEO of ChangeSync, shares what it takes to effectively lead change and how leaders can create conditions that make change feel safer, clearer, and more sustainable for the people involved. Drawing on more than 20 years of experience guiding Fortune 500...
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248 How to Be Radically Present: Interview with Joy Lubek
The Mindset Game® Podcast
Many leaders move through their days in constant motion — responding, deciding, fixing, and moving on to the next thing. Radical presence offers a different way. It is the practice of being fully with another person while staying calm and grounded within yourself. Joy Lubeck, our guest in this episode of The Mindset Game® podcast, embodies and teaches this approach. Joy is the founder of Lead Fully and a presence-based coach trained in the Time to Think approach, developed by Nancy Kline. In this episode, Joy explains how to be present and shares powerful ideas that reshape...
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247 Using "Pre-suasion" to influence others: Interview with Dr. Robert Cialdini
The Mindset Game® Podcast
Many leaders focus on what to say, but overlook something even more powerful. Before words are spoken, the mind is already forming impressions and preparing its response. The moments before communication begins is where influence truly starts. Dr. Robert Cialdini, our guest in Episode 247 of The Mindset Game® podcast, is the world’s leading authority on ethical persuasion and author of two best-selling books, Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. His research shows that people do not just respond to messages — they respond...
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246 Why Connection Matters at Work: Interview with Morag Barrett
The Mindset Game® Podcast
Many organizations invest heavily in systems, strategies, and tools—yet overlook the one factor that most powerfully determines performance: the quality of relationships at work. When connection is missing, even the best plans struggle. When connection is strong, challenges become easier to navigate, trust grows, and teams flourish. Morag Barrett, founder and CEO of SkyTeam, has spent more than two decades helping over 15,000 leaders across 20 countries transform workplace relationships into a strategic asset. She is the bestselling author of Cultivate: The Power of Winning Relationships...
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245 From Conflict to Connection: Interview with Ivo Brughmans
The Mindset Game® Podcast
In a world increasingly defined by opposing views—political, organizational, and even personal—many of us find ourselves struggling to bridge divides. Whether it’s tension on a team, differing values within a family, or conflicting perspectives in society, polarization can quietly erode trust and connection. As a philosopher, political scientist, and management consultant with more than 25 years of global experience, Ivo Brughmans has spent much of his career helping leaders and organizations navigate these divides. The author of Paradoxical Leadership: Making Complexity an Advantage and...
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244 The Art of Shameless Self-Promotion: Interview with Patricia Fripp
The Mindset Game® Podcast
Many talented professionals believe that their good work should speak for itself. They deliver results, stay humble, and hope that recognition will naturally follow. But in today’s fast-paced and competitive world, quiet excellence often goes unnoticed. In episode 244 of The Mindset Game® Podcast, Hall of Fame speaker and executive speech coach Patricia Fripp shares practical strategies for mastering what she calls shameless self-promotion—the art of communicating your value with confidence, authenticity, and grace. Drawing on decades of experience helping leaders and professionals...
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243 Rewiring Negative Self Talk: Interview with Suzy Burke
The Mindset Game® Podcast
The conversations that shape our lives often happen inside our own minds. When those inner dialogues turn critical, they can quietly influence every decision, interaction, and result. In Episode 243 of The Mindset Game® podcast, psychologist and author Suzy Burke shares practical tools to rewire negative self-talk and reclaim your inner confidence. You will learn: Why our brains are wired to focus on the negative—and how to break the loop The simple process of recognizing, questioning, and changing limiting thoughts How to build emotional resilience and think more clearly, even in moments...
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242 Breaking the Patterns That Hold Us Back: Interview with Sally Helgesen
The Mindset Game® Podcast
As we move through our careers and lives, many of us fall into habits that unintentionally hold us back. Whether it’s underselling our contributions, striving for perfection, or waiting until we feel “fully ready” before stepping into new opportunities, these patterns can limit both our growth and our impact. For Sally Helgesen – our guest in Episode 241 of The Mindset Game® podcast – decades of research, writing, and coaching have centered on helping people and organizations break through these barriers. Recognized by Forbes as the world’s premier expert on women’s leadership,...
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241 How to Thrive in the Age of AI: Interview with John Sanei
The Mindset Game® Podcast
As the world shifts rapidly with the rise of AI, many wonder what it truly means to thrive in the future of work. According to futurist, best-selling author, and global speaker John Sanei, the answer lies not in competing with machines but in cultivating the qualities that make us uniquely human: adaptability, curiosity, and conscious influence. John is recognized as the World’s Top 5 Futurist, a 6x best-selling author, and keynote speaker on human-AI dynamics and the Adaptable Intelligence™️ Framework . He’s also the co-host of the 2x award-winning podcast The Expansive and serves on...
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240 The Era of Heart Leadership: Interview with Arnaud Saint-Paul
The Mindset Game® Podcast
At a time when leaders and organizations are navigating constant change, many are searching for new ways to create harmony, resilience, and greater impact. Our guest in Episode 240 of The Mindset Game® podcast, Arnaud Saint-Paul, is a philanthropist and award-winning entrepreneur who has directly guided hundreds of individuals and inspired more than 50 million people worldwide to embrace heart-centered living. In this conversation, Arnaud shares: Why coherence – a state of alignment between the heart, brain, and nervous system – is the foundation for leadership, innovation, and...
info_outlineThe greatest challenges for any business include figuring out how to make their product or service stand out amidst a competitive field, attract clients, and drive sales. While large companies may have adequate resources to invest in building a widely recognized brand, most small and medium-sized businesses must rely on marketing strategies that will quickly yield results.
John Dwyer, our guest in Episode 225 of The Mindset Game® podcast, is a marketing enigma – a direct response customer attraction expert who thinks way outside of the box. With a mantra that one’s marketing needs to “wow” prospects, John’s consultancy business is called the Institute of Wow. He helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. He is also known for shocking the marketing world by convincing Jerry Seinfeld to come out of retirement! In this week’s episode, John discusses the following:
- Why offering incentives for your customers is more effective than other common strategies, such as lowering prices – particularly when the incentives are based on a keen understanding of your target clientele
- The importance of surrounding yourself with positive people who ask “why not?” instead of “why?” and encourage you to never give up, regardless of the circumstances
- The 5 components of direct response marketing: highlight someone’s problem; aggravate that problem; offer the solution (buying from your business); provide proof, such as testimonials from other clients; and use a strong call to action
To access a free digital copy of John’s Wow Manifesto, visit www.wowmanifesto.com/gift. To learn more about the Institute of Wow, visit https://theinstituteofwow.com.
To learn more about The Mindset Game® podcast, visit www.TheMindsetGame.com.
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