EP 616: Garry Ridge - The Building of the Iconic WD-40 Brand and Culture
Release Date: 08/21/2025
The Mojo Sessions
Dr. Paul Taylor is a psychophysiologist, host of the popular 'Hardiness' podcast, and the award-winning author of the book 'Death by Comfort'. Paul has also recently completed his PhD in applied psychology. In this conversation, we discuss his new book, 'The Hardiness Effect', and explore his research on how to boost our psychological and physiological hardiness and cognitive fitness. Paul is very evidence- and fact-based, blending academia with real-world experience, grounded in his background as a former Royal British Navy Air Crew Officer trained in anti-submarine warfare, helicopter search...
info_outlineThe Mojo Sessions
Gilbert Enoka changed the way the All Blacks played rugby. With an 80% win rate in test rugby, the All Blacks winning mindset and resilience are just as vital as physical training. Gilbert Enoka was their secret weapon, guiding the All Blacks to win two consecutive Rugby World Cups, multiple Tri-Nations titles, 3 Grand Slams, 21 straight Bledisloe Cups, and maintaining 118 months at the top of the World Rugby Rankings. He has also worked with NZ cricket and netball teams, the Canterbury Crusaders, the NSW NRL Blues, and Chelsea. We explore his personal and professional journey, sharing...
info_outlineThe Mojo Sessions
Dr Michelle K. Johnston is a best-selling author, an MBA professor, and a leadership coach for the New Orleans Saints and many top executives across the US. Popular author and podcaster Mel Robbins has hailed Michelle's new book, 'The Seismic Shift In You', as "the shift we need in connection." Michelle co-wrote 'The Seismic Shift In You' with former guest of The Mojo Sessions, Marshall Goldsmith, who is recognised as the world's greatest leadership coach. In this episode, we discuss how a company owner can leverage these shifts to achieve better business outcomes. LINKS ...
info_outlineThe Mojo Sessions
Dr Tasha Eurich is an organisational psychologist, researcher, and NY Times bestselling author. Her 2017 TEDx talk has garnered over 10 million views. Her work has appeared in The WSJ, NY Times, HBR, CNN, NBC, Fast Company, and various peer-reviewed journals. Trusted by some of the world’s most influential leaders—including Fortune 500 CEOs and clients like Google, Walmart, Salesforce, Johnson & Johnson, and the White House Leadership Development Program—Tasha was named one of the world’s most influential coaches by Thinkers50. In this conversation, we discuss her new book,...
info_outlineThe Mojo Sessions
In today's business world, having a true values-based culture can elevate your company by every metric, giving you an enormous advantage over your competitors. Robert Glazer, founder of Acceleration Partners, a $50 million marketing agency, is known for creating values-driven cultures. His insightful new book 'The Compass Within', distills the framework he has taught to thousands of leaders through his Core Values Discovery course. Under his leadership, Acceleration Partners has received numerous company culture awards, including Glassdoor’s Employees’ Choice Awards (2 in a row), Ad...
info_outlineThe Mojo Sessions
Dr Abbie Maroño is a leading behavioural scientist and advisor to the US Secret Service. Abbie's new book, 'The Upper Hand', demonstrates how to influence people and situations in our favour with skill and integrity—ethically and without relying on leverage or coercion. Based on principles of prosocial engineering, Abbie explores how to build and sustain trust by understanding the psychological mechanisms behind human decision-making. She shares the essential truths about the complexity of human behaviour, giving you the upper hand in any situation. LINKS Abbie's website ...
info_outlineThe Mojo Sessions
Sarah Boyd, a child and adolescent development expert and founder of the educational company Resilient Little Hearts, believes it is possible to reduce the noise of overstimulation and chronic stress in our family environment. In her new book, 'Turn Down the Noise: A Practical Guide to Building an Emotionally Healthy Family in a Chronically Overstimulated World', Sarah provides psychological frameworks and simple practical tools we can use to decrease overstimulation and stress. By doing so, we can nurture better emotional health for our children and the entire family. 'Turn Down the Noise'...
info_outlineThe Mojo Sessions
Questionologist Warren Berger has studied hundreds of the world’s leading innovators, entrepreneurs, and creative thinkers to understand how they ask questions, generate original ideas, and solve problems. As the author of 11 books, his work regularly features in Fast Company, Harvard Business Review, Wired magazine, and The New York Times. In this conversation, we explore his book 'A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas' to reveal how curiosity helps us perform better in every aspect of life. Questions have fascinated me for decades, so this conversation...
info_outlineThe Mojo Sessions
Imagine a company culture where people happily do meaningful work they believe in, alongside supportive, positive, enthusiastic colleagues. Garry Ridge, former CEO of WD-40, did just that and then wrote 'Any Dumb-Ass Can Do It: Learning Moments from an Everyday CEO of a Multi-Billion-Dollar Company' to share exactly how he did it. I’m willing to bet that somewhere in your home, there is a blue and yellow can of WD-40. Garry grew WD-40 from a company worth $300 million to $3.6 billion, all the while maintaining a culture where 97% of employees say they love working at WD-40. Named by Inc....
info_outlineThe Mojo Sessions
Jeffrey Morgan isn't your typical coach. He's a life strategist and the 2024 Australian Mindset & Life Coach of the Year. Jeffrey grew up in Eveleigh St, Redfern, known as The Block, a place of hard, tough streets where even the police don't want to go. Riots, violence, drugs, and theft led to him spending 20 years behind bars for bank robbery. After losing his parents to cancer and his brother and sister to suicide, he made a decision: no more excuses, only extreme ownership. He rebuilt his life from rock bottom and turned it into a 7-figure global business working with the Australian...
info_outline