From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
Release Date: 06/09/2025
The Money Sessions
Ready to set your fee? You choose the dream, weâll do the math. Download our FREE Fun with Fees Calculator đđ˝ leaninmakebank.com/free If your marketing stopped working⌠If your phone stopped ringing⌠If youâre on insurance panels and still canât fill your practice⌠You are not imagining it. And you are not doing anything wrong. The ground has shifted under our industry â and almost no one is telling therapists the truth about whatâs actually happening. In this episode, Tiffany names the uncomfortable reality: what worked in 2019â2022 will not save your practice in 2026....
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Ready to set your fee? You choose the dream, weâll do the math. đ Download our FREE Fun with Fees Calculator đđ˝ https://www.leaninmakebank.com/free When Emma Summer realized the system was never going to reward her for overgiving, she stopped waiting for permission and built a premium-fee, cash-pay practice on her own terms. Emma shares what it took to confront the fears around leaving agency work, raise her fees, and redefine what âhelping peopleâ actually means. In this episode, Emma shares: How she went from burnout to balance by charging her true worth The moment she...
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Ready to set your fee? You choose the dream, weâll do the math. Download our FREE Fun with Fees Calculator đđ˝ Youâve seen the posts. Therapists charging $300, $350, $400 per sessionâbooked out, spacious schedules, fully off insuranceâand youâre wondering: âWhat the hell are they doing that Iâm not?â It feels like thereâs a secret marketing cabal that no one told you aboutâsome hidden door that only the elite therapists get to walk through. In this episode, Tiffany is pulling back the curtain. She exposes the myth of the âblack boxâ and shows you exactly why your...
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Ready to set your fee? You choose the dream, weâll do the math. đ Download our FREE Fun with Fees Calculator đđ˝ https://www.leaninmakebank.com/free In this episode, Tiffany sits down with Amanda Starfield, a Massachusetts-based therapist and former clinical director who walked away from 15 years in agency leadership to build a sustainable, premium-fee private practice. Amanda gets real about the internal war between wanting to serve others and realizing she couldnât keep doing it from a system built on exploitation. When she left her âsecureâ job, she didnât take insurance...
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Ready to set your fee? You choose the dream, weâll do the math. Download our FREE Fun with Fees Calculator đđ˝ Youâve seen the posts. The ads. The âsix-figure coachâ promises. And youâre thinking: âIs this legit⌠or am I about to get scammed?â Youâre not alone. Every week, Tiffany talks to therapists who are terrified of wasting money on a business program that doesnât deliver. But hereâs the truth: youâre asking the wrong question. In this episode, Tiffany flips the script on how to evaluate whether a business program is worth your investmentâand she calls out...
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Ready to set your fee? You choose the dream, weâll do the math. đ Download our FREE Fun with Fees Calculator đđ˝ https://www.leaninmakebank.com/free From seeing 24 clients a week on Medi-Cal to working 12-14 hours at $250 per session â Sara Champieâs story is the revolution therapists need to hear. As a primary breadwinner, Sara used to believe she had to grind herself to dust to prove she cared. But when resentment, exhaustion, and rage began to spill into her marriage and motherhood, she realized: staying small wasnât noble â it was self-betrayal. Through her LIMB journey,...
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Ready to set your fee? You choose the dream, weâll do the math. Download our FREE Fun with Fees Calculator đđ˝ You say you want to make more money. You say you want freedom. You say you want to stop taking insurance and finally charge what youâre worth. But you donât. You keep yourself broke. In this raw and deeply honest episode, Tiffany unpacks the truth most therapists never want to face: being broke isnât your problemâitâs your solution. When your bank account is empty, you donât have to take risks. You donât have to be visible. You donât have to disappoint anyone....
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Ready to set your fee? You choose the dream, weâll do the math. đ Download our FREE Fun with Fees Calculator đđ˝ https://www.leaninmakebank.com/free What happens when someone without a therapy license decides to build a premium-fee practice anyway? Meet Jessica Scalzo, a professional Peer Counselor and retired competitive runner who turned her lived experience with overtraining and eating disorders into a thriving private practice charging $185 per session. Jessica was charging $45 when she joined LIMB. Today, sheâs a pioneer â redefining whatâs possible for peer counselors,...
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Ready to set your fee? You choose the dream, weâll do the math. Download our FREE Fun with Fees Calculator đđ˝ This is your unpopular opinion alertâbut someone needs to say it. If youâre taking insurance or charging low fees that donât allow you to pay your bills, take care of your kids, and save for retirement, your practice is out of integrity. Youâre modeling a lieâboth to your clients and to yourself. In this fiery, no-fluff episode, Tiffany dismantles the illusion that therapists can do high-quality, transformative work while chronically undercharging. She shows you...
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Ready to set your fee? You choose the dream, weâll do the math. đ Download our FREE Fun with Fees Calculator đđ˝ After helping build a 12-clinician nonprofit from the ground up, Angelina Miceli, LCSW, realized sheâd built everything â except her own joy. She was burnt out, resentful, and quietly crumbling. In 2024, she joined LIMB, left her director role, and went all in on private practice. Today, sheâs charging $275 per session and $300 per intake â and loving every minute of it. If youâre scared to leave your âsecureâ job, Angelinaâs story is your...
info_outlineReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here đđ˝ https://www.leaninmakebank.com/free
In this episode, weâre speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice.
Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/sessionâall while living in a body that never got to rest.
If youâve ever felt like your nervous system is boiling from the inside out, or that youâre doing more for your clients than you can offer your own children, this episode will crack you wide open.
In this episode, Julianna shares:
What it felt like to supervise, teach, parent, and see 25+ clients a weekâwhile secretly charging as little as $55;
How pandemic stress, somatic signals, and a deep moment in childâs pose forced her to confront the unsustainable cost of her giving;
The impact of growing up around fame and wealthâbut without access to itâand how that fueled a martyr mindset;
What she had to face in herself in order to stop sliding her fees and finally charge $225 with full integrity;
Her insights on intergenerational trauma, agency shame, and the oppressive therapist training models that keep us small.
Resources mentioned:
More about Julianna:
Julianna is a somatic therapist and clinical supervisor in Portland, Oregon. For nearly twenty years she has been dedicated to exploring the integration of human experience with clients and colleagues who are willing to understand themselves, their trauma, grief and suffering beyond the realm of problem solving. She recently integrated her work as an educator, therapist and supervisor into a three day embodiment retreat for other therapists (stay tuned for more!) She is also a writer completing her memoir using therapeutic insight to tell her story; a mom to two amazing children, a dedicated daughter and friend.