From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
Release Date: 06/09/2025
The Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 You’re full—or close to it. You’re managing. Paying the bills. Picking up your kid. Logging back on after dinner for that one “flexible” client. It’s not suffering. But it’s sure as hell not success. In this episode, Tiffany lays bare the trap so many therapists fall into: “good enough.” The caseload is fine. The fee is okay. The marriage is stable. The roof mostly holds. But when life hits—an aging parent, a sick child, a partner out of work—good...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Natasha Deen—a DC-area therapist specialized in working with Muslim daughters of immigrants—who went from “okay enough” to powerful, unapologetic fee ownership. Natasha joined LIMB thinking she might raise her fee. Instead, she transformed her mindset, boundaries, and belief in what’s possible—for her clients, her practice, and her life. Natasha’s story is a masterclass in rejecting the slow death of...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 Five years ago, insurance filled your caseload. It wasn’t ideal—but it worked. You weren’t thriving, but you were surviving. You told yourself: “One day I’ll do something different.” That day is here. And the game has changed. In this urgent episode, Tiffany breaks down why the therapist insurance hustle is collapsing—and what you must do now if you want to protect your time, your income, and your well-being. In this episode, Tiffany reveals: Why your caseload...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Dr. Anna Dinoto, a neurodivergent psychologist with a decades-long career spanning clinical, forensic, and neurodiverse care—and the courage to break free from outdated industry models. Anna built a group practice in the early days of ABA therapy, only to realize she was carrying a broken business model that didn’t serve her, her team, or her values. This episode is a thoughtful, unflinching look at growth, rupture,...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 Working two jobs. Seeing 20 clients. Pulling overnights just to make rent. You’re surviving—but barely. In this raw and unflinching solo episode, Tiffany offers a love letter—and a wake-up call—for the therapist telling themself: “This is just what I have to do right now.” The truth? What you’re calling stability is slow-motion self-destruction. This episode will help you: Recognize the false narratives keeping you stuck in burnout; Understand how...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Debbie Nichols, a veteran therapist and mom who finally got honest about the limitations of her “fun money” practice. After years of using insurance to avoid marketing, and pushing through chronic health issues, Debbie realized something had to give—and it wasn’t going to be her well-being. Her story is a must-listen for therapists who’ve been told their work is optional, their income is supplemental, or their...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 You didn’t sign up to be a friend with a license. But here you are—bored in session, drained after notes, wondering where the depth went. In this fierce and refreshing episode, Tiffany takes on the epidemic no one is naming: clinical boredom. And she tells the truth: your financial choices are wrecking your clinical work. In this episode, you’ll discover: How undercharging sabotages your therapeutic presence; What happens to your clients when you’re...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Vicky Truong, a trauma and couples therapist who now charges $300/session and specializes in adult children of immigrants. From full-time legal work to burnout in a group practice to thriving in her own premium-fee private practice—Vicky’s story will challenge everything you think you know about what's possible in this field. If you’ve ever believed your ideal clients “can’t afford” therapy—or worried about...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 You’re burnt out and underpaid. And that shiny new coaching program or online course feels like freedom. But in this episode, Tiffany sounds the alarm: if your core business is broken, no second revenue stream will save you. Learn from Dylan’s $17,000 lesson—and stop before you fall into the same trap. In this episode, you’ll uncover: The three-phase spiral that leaves therapists stuck, broke, and confidence-crushed; Why chasing passive income without fixing...
info_outlineThe Money Sessions
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Dylan Spradlin, a synergetic play therapist and LIMB grad who was determined to leave burnout and low pay behind—before they were even fully licensed. Dylan’s journey takes us through group practice exploitation, fee fears, and a bumpy transition to private pay that ultimately paid off. If you’re a newer therapist or a play therapist wondering if premium fees are even possible—this episode will show you...
info_outlineReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 https://www.leaninmakebank.com/free
In this episode, we’re speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice.
Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/session—all while living in a body that never got to rest.
If you’ve ever felt like your nervous system is boiling from the inside out, or that you’re doing more for your clients than you can offer your own children, this episode will crack you wide open.
In this episode, Julianna shares:
What it felt like to supervise, teach, parent, and see 25+ clients a week—while secretly charging as little as $55;
How pandemic stress, somatic signals, and a deep moment in child’s pose forced her to confront the unsustainable cost of her giving;
The impact of growing up around fame and wealth—but without access to it—and how that fueled a martyr mindset;
What she had to face in herself in order to stop sliding her fees and finally charge $225 with full integrity;
Her insights on intergenerational trauma, agency shame, and the oppressive therapist training models that keep us small.
Resources mentioned:
More about Julianna:
Julianna is a somatic therapist and clinical supervisor in Portland, Oregon. For nearly twenty years she has been dedicated to exploring the integration of human experience with clients and colleagues who are willing to understand themselves, their trauma, grief and suffering beyond the realm of problem solving. She recently integrated her work as an educator, therapist and supervisor into a three day embodiment retreat for other therapists (stay tuned for more!) She is also a writer completing her memoir using therapeutic insight to tell her story; a mom to two amazing children, a dedicated daughter and friend.