The Money Sessions
Deep, thoughtful, raw conversations with real therapists who are in the midst of leaning into raising fees and making bank – all while working with the clients they are passionate about serving.
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From $130 to $385 Cash Pay: How Olethea Turned Her Business into Her Rich Auntie.
07/07/2025
From $130 to $385 Cash Pay: How Olethea Turned Her Business into Her Rich Auntie.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re back with powerhouse Canadian therapist and coach Olethea Pimenta, who went from undercharging at $130 to confidently billing $385 per session—up to three times a week, all cash-pay. She’s living proof that your business can love you back. Olethea breaks down the mindset, money work, and structural shifts it took to prioritize her own joy, rest, and parenting while delivering premium, transformational therapy in a socialized healthcare system. This episode is packed with wisdom and a hell of a reframe: your business should be a nourishing relationship, not a hustle for survival. In this episode, Olethea shares: Why growing up without resources led her to recreate scarcity in her business—and how she rewired that; How she replaced burnout and survival-mode with a business that feels like a rich auntie (yes please); The massive shifts she made after having her daughter, including hiring a nanny and a night doula; What it takes to break free from the collective therapist scarcity story—and why her business now funds freedom, not fear; Her signature question to check your business attachment style: “Does your business love you back?” Resources mentioned: More about Olethea: Olethea Pimenta is a psychotherapist and business coach specializing in helping owners run profitable businesses without burnout. Olethea specializes in deconstructing imposter syndrome, addressing high-functioning anxiety, and digging deeper into money trauma. Using trauma-informed practices, she helps therapists create a premium fee practices that refines their niche to go beyond their clinical work. If you're feeling stuck in your money or you need to make changes she can help you get paid.
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Been Out of the Game? Why That Doesn’t Disqualify You From Charging Premium Fees
06/30/2025
Been Out of the Game? Why That Doesn’t Disqualify You From Charging Premium Fees
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator 👉🏽 You've been out of the therapy world for a while. Maybe you stepped back to raise kids. Maybe you worked in an agency. Maybe life just… happened. And now you’re back—but you’re terrified to charge what you actually need. This episode is for the therapist asking: “Who am I to charge $200 or $300 when I’ve been out of practice for years?” Tiffany tackles a powerful listener question and busts the myth that experience is what makes you worth premium fees. Spoiler: it’s not. In this episode, you’ll hear: Why being strategic matters more than being seasoned when setting your fee; How burnout and scarcity actually make you a worse clinician—and how ease makes you better; Why serving low-fee, Medicaid-dependent clients in the past doesn’t mean you’re stuck there; The skill gap (not a personal failure) that keeps you from attracting premium clients—and how to close it; Why building a premium-fee practice is a learnable skill—not something you’re born knowing. If you’ve been hiding behind “I need more time,” “I just got back,” or “I’m not ready yet”—this is your wake-up call. Email Tiffany at [email protected] with the subject line: “Ready.” Let’s build the practice your future self will thank you for.
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Charging Premium Fees When You’ve Survived the Unthinkable: Jessica Malmberg’s $220 Leap.
06/23/2025
Charging Premium Fees When You’ve Survived the Unthinkable: Jessica Malmberg’s $220 Leap.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Jessica Malmberg, a Santa Rosa-based therapist specializing in grief and trauma work for sensitive and neurodivergent individuals and families. Jessica’s story is one of fierce vulnerability, survival, and reclamation. After losing her first child and surviving cancer that nearly bankrupted her family, Jessica still found herself undercharging, overdelivering, and working late nights that stole time from her kids. She joined the Lean In. MAKE BANK. Academy and took her practice—and her life—back. In this episode, Jessica shares: Why she was charging as low as $80–$130 while working with Medicaid and chasing no-shows; How her deep empathy for clients’ pain came at the cost of her own financial stability—and how she finally flipped that script; What it felt like to hear a voice say “Greedy, greedy, greedy” after her first price increase—and how she moved through it; The evangelical and patriarchal conditioning that told her her worth came from service; How her clinical work, creativity, and relationship with her kids transformed after she raised her fee to $220. Resources mentioned: More about Jessica: Jessica Malmberg is an LMFT in Santa Rosa, CA, who helps sensitive and neurodivergent adults and teens engage in the grief process and process their trauma. She is an advocate for grief and how it brings us more fully into life. She is a cancer survivor and a child-loss survivor, and greatly informed by her time in the underworld in dark times.
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This Is What’s Killing Your Practice Income in 2025
06/16/2025
This Is What’s Killing Your Practice Income in 2025
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 You’ve got a full caseload. You’re marketing harder than ever. You’re at the networking events, doing the coffee dates, dropping off business cards at every damn yoga studio and café in your zip code. And yet... your bank account doesn’t reflect the energy you’re pouring out. In this urgent episode of The Money Sessions, Tiffany reveals the brutal truth no one else will tell you: Chasing more clients is the biggest mistake therapists are making in 2025. And it’s not just killing your income. It’s draining your body, your creativity, your relationships, your sense of purpose—and your long-term career sustainability. In this episode, Tiffany shares: Why more volume (more clients, more sessions, more hustle) is a trap that leads straight to burnout; The three things successful, well-paid therapists are doing instead—and how they’re earning more while working less; The hidden costs of undercharging and overworking, including physical symptoms, emotional exhaustion, and lost time with loved ones; The radical mindset shift required to build a practice rooted in spaciousness, sustainability, and actual profit; The math behind earning $12,500/month working 12 clients a week—and why you don’t have to kill yourself to make six figures. It’s time to stop building a business on sacrifice. You deserve better. If you're done with burnout and ready to build a business that takes care of you—start here. Email Tiffany at [email protected] with the subject line: “Ease.” We’ll send you the next steps to see if you qualify for a private call with Tiffany and the team. Resources Mentioned: Email Tiffany: [email protected]
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From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
06/09/2025
From $55 Shame to $225 Sovereignty: Julianna on Leaving Martyrdom Behind.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Julianna Vermeys, a Portland-based somatic therapist and LIMB grad who took a long, brave road from burnout and martyrdom to freedom and clarity in her practice. Julianna opens up about the chaos of running a full-time private practice, teaching, supervising, parenting two kids, and secretly sliding her fees all the way down to $50/session—all while living in a body that never got to rest. If you’ve ever felt like your nervous system is boiling from the inside out, or that you’re doing more for your clients than you can offer your own children, this episode will crack you wide open. In this episode, Julianna shares: What it felt like to supervise, teach, parent, and see 25+ clients a week—while secretly charging as little as $55; How pandemic stress, somatic signals, and a deep moment in child’s pose forced her to confront the unsustainable cost of her giving; The impact of growing up around fame and wealth—but without access to it—and how that fueled a martyr mindset; What she had to face in herself in order to stop sliding her fees and finally charge $225 with full integrity; Her insights on intergenerational trauma, agency shame, and the oppressive therapist training models that keep us small. Resources mentioned: More about Julianna: Julianna is a somatic therapist and clinical supervisor in Portland, Oregon. For nearly twenty years she has been dedicated to exploring the integration of human experience with clients and colleagues who are willing to understand themselves, their trauma, grief and suffering beyond the realm of problem solving. She recently integrated her work as an educator, therapist and supervisor into a three day embodiment retreat for other therapists (stay tuned for more!) She is also a writer completing her memoir using therapeutic insight to tell her story; a mom to two amazing children, a dedicated daughter and friend.
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If You Only Listen to One Episode, Listen to This One
06/02/2025
If You Only Listen to One Episode, Listen to This One
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 This one’s not just a podcast episode. It’s a line in the sand. If you’ve ever felt paralyzed by doubt, overwhelmed by invisible blocks, or stuck in a private practice that just… doesn’t work—you need to hear this. In this deeply honest, emotionally charged episode, Tiffany names the quiet war happening inside so many therapists. The war between yearning and defeat. Between hope and the internalized voice that says: “Not for someone like me.” Tiffany peels back the curtain on what’s really keeping brilliant therapists from building the premium-fee practices they dream about—and why it has nothing to do with your Psychology Today profile, your SEO, or your niche. In this episode, Tiffany shares: What she sees happen in the moment therapists want to leap, but can’t—and why it’s not your fault; The unconscious pattern that keeps you spinning your wheels while your practice stays stuck year after year; How early attachment wounds (yes, we’re going there) show up in your business decisions today; Why “failure to launch” isn’t a mindset issue—it’s a trauma pattern that needs to be understood and unwound; What actually happens when you stop running and let yourself want more. If you're a therapist who’s done the trainings, read the books, followed all the experts—and still finds yourself scared to act—this episode might break something open. Ready to explore what’s been keeping you stuck? Email Tiffany at [email protected] with the subject line: Yearning vs. Defeat. Let’s finally name the real block—and begin to move through it, together. Resources Mentioned: Email Tiffany: [email protected]
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Building a Business That Works For YOU with Dr. Shauna Pollard.
05/26/2025
Building a Business That Works For YOU with Dr. Shauna Pollard.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode of The Money Sessions, LIMB grad Dr. Shauna Pollard shares her transformative journey from burnout and back pain in a high-earning group practice to creating a sustainable, creative, and values-aligned solo practice. A psychologist with ADHD, Dr. Shauna candidly discusses the toll that overwork took on her health and energy, and how moving across the country, leaving insurance behind, and setting premium fees allowed her to build a life and practice she loves. This conversation is a powerful reminder that private practice isn’t just about money—it’s about creating space for joy, purpose, and impact. If you’re a therapist dreaming of more spaciousness, alignment, and impact in your practice, this is a must-listen. In this episode, Shauna shares: Why financial success at the cost of creativity, health, and personal freedom wasn’t enough; The mindset shifts she made to leave her packed schedule of 30+ clients per week behind; How leaning into her neurodivergence became a strength in designing her ideal business; The challenges and empowerment that came with raising her fees to $250/session; Why redefining accessibility changed how she serves her community—and herself. Resources mentioned: More about Shauna: Dr. Shauna Pollard is a psychologist who helps high-achievers, ADHDers, and first-generation strivers navigate burnout, procrastination, and self-doubt so they can feel more balanced and engaged in their lives. She also hosts Notes Catchup and Networking Events and runs a group for BIPOC clinicians with ADHD.
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“It’s Possible… Just Not for Me”: Breaking the Generational Spell That Keeps Therapists Playing Small.
05/19/2025
“It’s Possible… Just Not for Me”: Breaking the Generational Spell That Keeps Therapists Playing Small.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this soul-stirring solo episode, Tiffany calls out the secret belief so many therapists carry: “I know a premium fee practice is possible… but not for me.” Maybe you’ve listened to every episode. You follow all the stories. You want to believe it’s possible. But some part of you still whispers: Not for me. This episode isn’t a pep talk. It’s a reckoning. Tiffany names the generational trauma, the systemic injustice, and the internalized story that makes risk feel unsafe—even deadly. She speaks directly to the therapist who’s done everything right, but still can’t bring herself to believe she deserves a business that gives more than it takes. If you’ve been stuck on the edge—paralyzed by fear, guilt, or self-doubt—this is the episode that might finally set you free. In this episode, Tiffany shares: Why that “special snowflake” belief (everyone else can do it, but not me) isn’t personal—it’s historical; The hidden trauma therapists carry from generations of systemic failure and punishment for ambition; How internalized oppression turns desire into danger—and how to take your power back; Why waiting for the fear to go away is a trap—and how freedom comes from taking the risk; What changes when you bet on yourself—and how that choice echoes through generations. If this episode hit you in the gut… it’s not by accident. Email Tiffany at [email protected] with the subject line: I’m Ready. It’s time to stop letting systems win. Let’s build the life your lineage has been dreaming of. Resources Mentioned:
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Is a Premium Fee Private Practice Still Possible in 2025? A Conversation with Jenn.
05/12/2025
Is a Premium Fee Private Practice Still Possible in 2025? A Conversation with Jenn.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this eye-opening episode of The Money Sessions, Tiffany sits down with longtime colleague and LIMB Academy alum Jenn Fredette to talk about what it really takes to build a thriving premium fee private practice in 2025. From burnout to Big Macs, from Facebook ads to archetypal marketing, this conversation really cuts through the fear and noise therapists are feeling right now. Jenn shares powerful insights into how the marketing landscape has changed—and what has stayed the same—and why therapists must stop over-functioning and start getting strategic if they want to attract clients willing to pay premium fees. If you’ve been wondering whether a cash-pay, high-fee practice is still possible in 2025, this episode is a must-listen. In this episode, Jenn shares: Why marketing is just another kind of relationship (and you already know how to do it); How the myth of “I’ll raise my fees once I’m full” keeps therapists stuck in burnout; The difference between lead generation, messaging, and conversion—and why it matters; Why “nurture marketing” doesn’t convert (and what to do instead); The timeless marketing principles that still work in the age of AI, BetterHelp, and SEO overload. Resources mentioned: More about Jenn: Jenn Fredette is your business fairy godmother—if fairy godmothers swore a lot and specialized in high-impact marketing. She helps scrappy, exhausted healers transform into well-paid, legacy-building visionaries. No magic wands, no pumpkin carriages—just bold strategy, sharp storytelling, and the kind of messaging that makes clients say, “Hell yes.”
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“I Don’t Want to Only Work With Rich People”—Let’s Talk About It.
05/05/2025
“I Don’t Want to Only Work With Rich People”—Let’s Talk About It.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode of The Money Sessions, Tiffany tackles a phrase she’s heard time and time again: “I don’t want to only work with rich people.” If you’ve ever felt conflicted about charging premium fees while staying true to your values, this conversation is for you. Tiffany dismantles the myth that high-fee therapy is only for the elite—and shows how therapists can build sustainable businesses that allow them to give back without burning out. This is the dose of truth and clarity therapists need in a world that too often confuses martyrdom with generosity. In this episode, Tiffany shares: Why most therapists can’t afford to offer low-fee therapy—and why that’s not a moral failing; The real privilege required to do “cheap therapy” without sacrificing your wellbeing; How financially secure therapists are actually more generous with their time, energy, and presence; The wide variety of people—not just the wealthy—who find ways to pay premium fees for therapy; Why it’s not your job to figure out how clients afford you. Resources Mentioned:
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Breaking Free From Insurance Panel Burnout: Beth’s Story.
04/28/2025
Breaking Free From Insurance Panel Burnout: Beth’s Story.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Beth Klein, a Licensed Marriage and Family Therapist and LIMB Academy grad based in Minnesota. Beth specializes working with high-achieving women who struggle with imposter syndrome, social anxiety, and relationship boundaries. Beth gets candid about her journey from insurance panel burnout to a thriving premium private pay practice. She shares how she went from seeing up to eight clients a day, working weekends, drowning in paperwork, and feeling isolated—to charging $250 per session, seeing ten clients a week, and maintaining a schedule that actually supports her life. If you’re feeling burnt out, undervalued, or unsure how to make the shift to private pay, Beth’s experience will give you real-life inspiration and tactical strategies for your own journey. In this episode, Beth shares: How she went from seeing 6-8 clients per day and working on weekends to “catch up” to seeing 10 clients per week; The marketing strategies that actually worked (and the ones she ditched) when it comes to filling her practice with premium fee clients; The biggest internal blocks she had to overcome to confidently charge premium fees (and how she found a new narrative); How being part of the LIMB community consistently allowed her to make changes over the long haul; Three pieces of strategic advice Beth has for any therapist who feels like they’re drowning in the insurance whirlpool and dreams of finding a way out; How her relationships, health, and personal life have transformed now that she’s no longer overworking for low fees. Resources mentioned: More about Beth: Beth Klein, MS, LMFT is a marriage and family therapist licensed in Minnesota and Wisconsin with a prior career in business. She helps high achieving women create a balanced and rewarding life by tackling their relationship, anxiety, boundary, and perfectionism issues.
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When You're Doing Everything Right... And It's Still Not Working.
04/21/2025
When You're Doing Everything Right... And It's Still Not Working.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 What do you do when you’ve done the mindset work, you’re confidently charging premium fees, and you’ve built a solid foundation for your private practice—yet the clients still aren’t coming? In this episode of The Money Sessions, Tiffany takes on the tough reality that even when you’re doing everything "right," things can still feel like they’re falling apart. She dives deep into the real reasons businesses fail, the importance of adapting to a changing market, and what it actually takes to sustain a premium fee practice long-term. If you're wondering what the next step is when your practice feels like it's stalling, tune in for insight, strategy, and some real talk from someone who’s been there. In this episode, Tiffany shares: Why so many therapists feel like they're doing everything right but still struggle to stay full; The sobering statistics about business failure—and how they apply to private practice; What to do when you're feeling stuck, frustrated, and ready to throw in the towel; THE key to long-term success in private practice. Resources Mentioned:
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From Burnout to Balance: Monica’s Journey to a Premium Private Practice.
04/14/2025
From Burnout to Balance: Monica’s Journey to a Premium Private Practice.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Monica Helvie, a Licensed Marriage and Family Therapist and LIMB Academy grad based in Texas. Monica specializes in helping anxious achievers rediscover inner and outer balance, and also offers burnout recovery coaching for high-achieving career women. Monica’s story is a powerful transformation from survival mode to success—from working multiple jobs, barely making it to daycare pickups, and feeling stuck in the insurance panel grind—to charging $250 per session, seeing just ten clients per week, and reclaiming her time, energy, and life. If you’re stuck in survival mode, burning out under low insurance rates, or just dreaming of a different way to run your practice, this episode will challenge and inspire you. In this episode, Monica shares: How Monica went from three insurance panels and $50 cash pay sessions to a fully private pay practice charging $250 per session; Three signs that being an insurance-based therapist was leading to burnout and causing her to recreate the old patterns of the hardworking-but-absent parent that she grew up with; What’s currently working for Monica when it comes to marketing her premium fee practice; Monica’s advice for therapists who are currently overwhelmed with insurance clients but don’t see any way out; How her relationships, parenting, and personal life have flourished now that she’s no longer drowning in work; How it was the idea of time freedom - and not necessarily more money - that allowed Monica to make massive changes in her life. Resources mentioned: More about Monica: Monica is a Licensed Marriage and Family Therapist in CA and TX, specializing in helping anxious achievers silence their inner drill sergeant to overcome self doubt, rediscover balance, and strengthen their authenticity. Monica also offers burnout recovery coaching for high-achieving career women who are ready to reclaim their energy, peace, and fulfillment in their work, health, and relationships without the overwhelm!
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Why some therapists can charge $250/session and others simply cannot
04/07/2025
Why some therapists can charge $250/session and others simply cannot
Email Tiffany ([email protected]) with the word “NOW”. Resources Mentioned:
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Leaving Insurance Panels and Surviving a 50% Decrease in Revenue: Here’s What Ginelle Did Next.
03/31/2025
Leaving Insurance Panels and Surviving a 50% Decrease in Revenue: Here’s What Ginelle Did Next.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Ginelle Krummey, a Licensed Clinical Mental Health Counselor and LIMB grad based in North Carolina. In today’s interview with Tiffany, Ginelle talks about how she continued to move forward even after she got off of insurance panels and lost about half of her caseload. While her husband was also leaving his job. With a baby on the way. At this point, many therapists would have given up, gone back, said it was impossible and returned to the relative security of a soul-crushing system—but not Ginelle. Ginelle was determined to move forward and create the life that she ACTUALLY wanted for herself, a life that was in integrity with who and how she wanted to be. Here’s her story. In this episode, Ginelle shares: How Ginelle decreased her hours and set a schedule that worked for her (which included leaving ALL insurance panels); Three signs that made it clear that she needed to make a massive shift to her schedule and practice, even as other life transitions were happening; The “afterlife”—what happened after she made these changes and how it prepared her for the world events that were to come; Three pieces of strategic advice around shifting your mindset to help you be in integrity with who and how you want to be (even if it’s scary); How she and her community were impacted by Hurricane Helene; How building a life and practice that truly supports her helped her navigate the hurricane and its aftermath with resilience, ease, and the ability to support others. Resources mentioned: More about Ginelle: Ginelle Krummey, LCMHC provides integrative feminist analytic therapy for couples and individuals in her scenic homesite office in the mountains outside of Asheville, NC. Ginelle specializes in burnout response and prevention for individuals and corporate entities. Ginelle contributes to the advancement of feminism with advocacy writing about the experiences and unmet needs of the population of birthing people she calls breastfeeding breadwinners. Outside of work, Ginelle spends time with her toddler and husband, Australian Shepherd and 4 chickens.
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The White Man’s Burden: When Tiffany Paid $40/Session
03/24/2025
The White Man’s Burden: When Tiffany Paid $40/Session
I’m looking for 3 therapists who are ready to break free from the low fee trap. Find me on Instagram @leaninmakebank and DM me the word “POWER." When therapists talk to me about needing to give back and be accessible, I often think about my own experience as a sliding scale client. I know what it feels like to pay a sliding scale fee. I know what it means to need help and not be able to afford it. But being a sliding scale client has its dark sides. Resources Mentioned:
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From Insurance Panels to $250 Sessions: Tavari’s In-Process Journey.
03/17/2025
From Insurance Panels to $250 Sessions: Tavari’s In-Process Journey.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Dr. Tavari Brown, Ph.D., LPC, MPH, CPCS, a LIMB grad and current mentor based out of Atlanta, Georgia. Recorded before her move from LIMB student to mentor, Tavari takes this opportunity to share her in-process journey of leaving all insurance panels and charging cash pay, premium fee rates. She gets real about her previous “damsel in distress” mentality and how she moved from waiting for rescue from a knight in shining armor to saving herself instead. This episode will challenge you to think about yourself and your practice differently. You won’t want to miss it. In this episode, Tavari shares: Three signs that let her know she needed to get off of all insurance panels; How her clinical work has changed as a result of the changes she’s making in her mindset and practice; How her marketing has changed as a result of her doing her deeper work; A key question for any therapist seeing over 30 clients a week that believes they’re doing good work; Three pieces of strategic advice for any therapist who is currently struggling with being overworked while seeing clients on insurance panels. Resources mentioned: More about Tavari: Dr. Tavari Brown, Ph.D., LPC, MPH, CPCS is a health educator, licensed professional counselor, and counselor educator. Her public health career began as an Adolescent Health Advisor for a California health department prior to becoming a Public Health Advisor for the Centers for Disease Control and Prevention (CDC). Dr. Brown integrates her public health knowledge with her counseling skills. She owns and operates an Atlanta based private counseling practice with a focus on cancer, grief, and fertility issues.
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3 Signs You’re Gaslighting Yourself Into Accepting a Practice That Doesn’t Work.
03/10/2025
3 Signs You’re Gaslighting Yourself Into Accepting a Practice That Doesn’t Work.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In today’s eye-opening episode, Tiffany calls out the all-too-common habit of therapists convincing themselves that everything is “fine.” Even—and especially—when it’s not. And you KNOW it. (Cue the meme of that dog sitting in a room full of fire.) But what can you do about it?! If you’re ready to stop justifying exhaustion and start making real, lasting change, this is the episode for you. In this episode, Tiffany shares: How her own habit of saying “I’m fine” masked deeper struggles; The power of radical honesty in recognizing what’s not actually working in your private practice; The hidden costs of undercharging and overworking; Why so many therapists end up in unsustainable practices and how to break free from survival mode; The crucial first step to building a practice that actually serves YOU. Resources Mentioned:
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From Financial Insecurity to $525 Sessions: How Brianna Emancipated Herself.
03/03/2025
From Financial Insecurity to $525 Sessions: How Brianna Emancipated Herself.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Dr. Brianna Mann, PhD, a LIMB Academy grad based in Minnesota who specializes in working with high achievers. Brianna gets real in today’s interview, talking about what it REALLY took for her to emancipate herself from a system that was not designed for her. She also gets vulnerable, sharing what allowed her to keep moving forward—to keep moving towards her dream—even when she was leaving an abusive relationship, three months behind on her mortgage payments, half a million dollars in debt, and relying on welfare just to get by. This story will inspire you—and challenge you—to think differently about yourself and the world around you. In this episode, Brianna shares: How a 20% decrease in reimbursement rates from her insurance panels pushed Brianna to go private pay; What happened after Brianna joined the LIMB Academy and really started addressing her mindset work; How she moved from financial insecurity and reliance on insurance panels to $525 private pay sessions; Her top three pieces of strategic advice for a therapist who’s feeling stuck in their private practice; The specific marketing strategies Brianna used to attract clients who were willing to pay her premium fees; The difference between networking at therapist conferences and networking with professionals who hold themselves to a higher standard (this one is EXCITING). Resources mentioned: More about Brianna: Dr. Brianna Mann, Ph.D works with high achievers who have obtained the American Dream and feel like they’ve been sold a bill of goods because they don’t feel any happier or like their lives any more. In fact, they actually feel depressed, anxious, neurotic or numb; they’ve found out the hard way that happiness and freedom are inside jobs. Dr. Mann works with them to find and heal the root of these problems, so they can stop the fake-it-until-you-make-it routine and experience freedom and joy as more than just pipe dreams.
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The Startling Truth Every Therapist Needs to Hear (Before It’s Too Late).
02/24/2025
The Startling Truth Every Therapist Needs to Hear (Before It’s Too Late).
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this powerful episode, Tiffany delivers a wake-up call to therapists in private practice: nobody is coming to save you. If you’re exhausted, underpaid, and waiting for some magic to transform your practice, here’s the truth: it’s time to take control and become your OWN knight in shining armor. If you’re ready to stop waiting and start taking action, this episode is for you. In this episode, Tiffany shares: The moment she realized no one was coming to save her (and what she did about it); How burnout and resentment build up when therapists undercharge and overwork; Why acknowledging your current reality is the first step toward change; The myth of quick-fix solutions like extra certifications and marketing programs; How you can start taking action (to save yourself) NOW. Resources Mentioned:
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How Marcuetta Went from Insurance Panels to $350 Per Session PLUS What She Learned from Opening and Closing a Therapy Group Practice.
02/17/2025
How Marcuetta Went from Insurance Panels to $350 Per Session PLUS What She Learned from Opening and Closing a Therapy Group Practice.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Dr. Marcuetta Sims, a licensed psychologist and premium fee therapist who practices in Georgia. Tune in to hear Marcuetta share how she went from being stressed out and overwhelmed on insurance panels to charging $350/session and running her own group practice after graduating LIMB. PLUS Marcuetta spills the tea on what it’s really like to run a group practice behind-the-scenes and how motherhood has shaped her decisions around this new season of her professional life. You’re not gonna want to miss this. In this episode, Marcuetta shares: What led Marcuetta to leave insurance panels and go cash pay, premium fee at her private practice (her answers may surprise you); How the LIMB community helped her reshape how she understood her Christian faith and overcome false narratives around money; How she, as a black woman, faced internalized narratives around black folks, including what she could charge and who would pay her full fee; Three pieces of strategy she used to go from insurance panels to $350/session; Why she opened and then closed her group practice; Why she’s taken up speaking and consultation and taken a pause on seeing clients at this phase in her professional life and business. Resources mentioned: More about Marcuetta: Dr. Marcuetta Sims is a licensed psychologist, yoga and meditation teacher, the CEO/Founder of the Worth, Wisdom, and Wellness Center, and site/clinical director for Cumberland Counseling Centers. She loves working with perfectionists who still feel worthless. Her current joys are being a new mommy and loving on her husband and fur baby. Learn more at .
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2025 Predictions for Your Private Practice with Heard CEO, Andrew Riesen
02/10/2025
2025 Predictions for Your Private Practice with Heard CEO, Andrew Riesen
In this episode, we’re speaking with Andrew Riesen, a mission-driven entrepreneur, financial accountant, and CEO of Heard. If you haven’t heard of Heard (see what we did there?), it’s an accounting platform built for therapreneurs, aiming to empower therapists as business owners by saving them time on their finances. In today’s special edition of The Money Sessions, Andrew doesn’t hold back — he gets real about his journey as a business owner, gives his perspective on therapists and financial literacy, and shares his thoughts on how to set ourselves up for a successful 2025. If you have questions about the nitty gritty of money and finance as a therapreneur, this is THE place to start. In this episode, Andrew shares: The challenges he’s seen therapists face in 2024, especially when it comes to making money; His predictions for 2025 and what you can do to set yourself up for success as a therapist in private practice; The challenges he’s faced and the lessons he’s learned as a business owner; The real importance of financial literacy for therapists (we promise it’s NOT boring). Resources mentioned: More about Andrew: Andrew Riesen is a mission-driven entrepreneur, financial accountant, and CEO of Heard, the financial back-office for therapists in private practice. Prior to Heard, Andrew worked at PWC, where he worked as a financial accountant, helped build an internal software incubator, and co-founded an affordable sales tax solution for small to medium-sized businesses. When not supporting mental health professionals in private practice, Andrew can be found exploring the nooks and crannies of the Pacific Northwest trail-running, cycling, or snowboarding, or at home with his nose in a book or journal.
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From $70 to $450/session: After the Premium Fee Journey with Susannah.
02/03/2025
From $70 to $450/session: After the Premium Fee Journey with Susannah.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Susannah Horwitz, a Licensed Professional Counselor and LIMB Grad based in Golden, Colorado. Susannah is a proud mom, wife, and entrepreneur. During her first episode on The Money Sessions in 2021, she shared her journey with raising her fees and becoming the primary breadwinner. Now, Susannah is coming back to reveal what it’s really been like in the years since she first embarked on her premium fee journey. You don’t want to miss this. In this episode, Susannah shares: What it really means to do premium fee work (Hint: it’s not about the number); How getting in touch with what she really needed from her private practice and setting premium fees forced her to set boundaries in many other areas of her life; The ups and downs that come after the premium fee raise; How therapists use low fees and overworking as a way to avoid looking at their lack of boundaries in other areas of their lives; The three types of currency to consider when designing a private practice that works for you. Resources mentioned: → She does 1:1 consulting with therapists! More about Susannah: Susannah Horwitz, LPC, LMHC, is a trauma-informed, nature-based expressive arts therapist and licensed professional counselor, serving clients located in Colorado, Massachusetts and Florida. She received her Masters degree in Intermodal Expressive Arts Therapies from Lesley University in 2003. She was an expressive arts therapist and director of the Project Launch college and career access program at RAW Art Works from 2004-2013. She has been a private practice owner since 2010. Susannah is a Certified EMDR therapist and also trained with both Skylight Psychedelics and Integrative Psychiatry Institute to become a Certified Ketamine-Assisted Therapy provider and Certified Psychedelic-Assisted Therapist. In her private practice, she loves to bring therapy clients "off the couch" and into the outdoors for Nature & Arts based EMDR intensives to help clients connect with the multifaceted powers of imagination, sense of humor, playfulness, and creativity to heal trauma and thrive. She specializes in working with caregivers such as medical professionals, wellness professionals, and parents who have experienced medical or relationship trauma, as well as those who identify as neurodivergent. In addition to her practice as a therapist, she is the founder of the Well-Connected Therapist coaching program, which she created to support introverted and neurodivergent private practice therapists to build community through embodied, authentic connection.
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Take an hour for YOU this week.
01/27/2025
Take an hour for YOU this week.
LAST CHANCE to join before registration closes! In this week of live online trainings, you’ll get crystal clear about how to talk fees ethically and fairly - in a way that honors you and your clients - as we head into 2025. . Monday, January 27 - 12-1 pm PST / 3-4 pm EST Tuesday, January 28 - 12-1 pm PST / 3-4 pm EST Wednesday, January 29 - 12-1 pm PST / 3-4 pm EST Thursday, January 30 - 12-1:30 pm PST / 3-4:30 pm EST Friday, January 31 - 12-1 pm PST / 3-4 pm EST
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How Charging Premium Fees Has Allowed This Therapist Mom of Two to Make a Massive Social and Political Impact.
01/20/2025
How Charging Premium Fees Has Allowed This Therapist Mom of Two to Make a Massive Social and Political Impact.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Rachel Hulstein-Lowe, MSW, a Licensed and Independent Clinical Social Worker and LIMB Grad based in Boston, Massachusetts. Rachel is a gender diversity expert who specializes in working with trans and nonbinary youth and their families. Rachel is also committed to making an impact beyond her client relationships via her activist efforts. But Rachel didn’t always have the time and energy to fully invest in social and political activism. In today’s episode, Rachel will share why she decided to take a leap and start her own practice after 13 years in a group practice. She’ll also get real about the difficulty of charging premium fees, and the reality check that forced her to confront the professional trajectory she had chosen for herself. Keep listening to find out what made Rachel finally say “no more.” In this episode, Rachel shares: How she moved from working in a group practice to ultimately charging $250/session; How comparing her professional trajectory to her peers in other industries forced her to get real about the choices she was making in her professional life; How charging premium fees allowed her to actually go out and make a bigger impact in the lives of gender diverse kids and their families; Two specific strategies you can use to get off insurance panels and charge premium fees. Resources mentioned: More about Rachel: Rachel Hulstein-Lowe, MSW, LICSW, is a therapist and parent coach whose niche is gender-expansive youth and their parents. She is deeply committed to changing hearts and minds about trans youth. To this end, she is interviewing cis parents of gender-expansive youth from all over the country to share their stories on her blog and in a forthcoming book.
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It's time to take a risk.
01/15/2025
It's time to take a risk.
In this week of live online trainings, you’ll get crystal clear about how to talk fees ethically and fairly - in a way that honors you and your clients - as we head into 2025. . Monday, January 27 - 12-1 pm PST / 3-4 pm EST Tuesday, January 28 - 12-1 pm PST / 3-4 pm EST Wednesday, January 29 - 12-1 pm PST / 3-4 pm EST Thursday, January 30 - 12-1:30 pm PST / 3-4:30 pm EST Friday, January 31 - 12-1 pm PST / 3-4 pm EST
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Every Therapist’s Worst Nightmare: A Disciplinary Complaint Because Your Fees Are Too High.
01/13/2025
Every Therapist’s Worst Nightmare: A Disciplinary Complaint Because Your Fees Are Too High.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In the sequel to last week’s episode, we’re once again speaking with Jesse Kauffman, a Licensed Master Social Worker and LIMB Grad based in Ann Arbor, Michigan. If you haven’t already listened to part one of his story, make sure you check it out here. (We’ll be waiting right here while you catch up.) This week, Jesse walks us through his experience with what many of us would consider to be our worst nightmare. He took the leap, raised his fee, charged more than anyone in his area… and then had a client lodge a complaint against him with his board. And not only did they lodge the complaint, but an investigation was actually opened. In this episode, Jesse will describe what that experience was like and what he learned along the way. In this episode, Jesse shares: His harrowing story of stepping into his full fee even when it meant having a licensing complaint lodged against him; How he sought support to make it through this difficult situation; How liability insurance came into play and how much it cost him to secure a lawyer to assist him; Why it’s vital to keep your notes up to date in order to have a premium fee practice (keep listening to hear how this comes into play); Exactly what you need to say if someone ever lodges a complaint against you or says your fee is too high (Jesse has a perfect answer). Resources mentioned: More about Jesse: Jesse Kauffman, LMSW, is a psychotherapist and breathwork facilitator whose specialty is supporting professionals with ADHD. Lately he’s been helping ADHD dads in the tech industry grow in their career while also maintaining a meaningful presence with their families at home - and it’s inspiring work! He is licensed to work with clients in California, Colorado, Michigan, and Wisconsin and practices out of Ann Arbor, Michigan.
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Are you ready to rock the boat?
01/08/2025
Are you ready to rock the boat?
In this week of live online trainings, you’ll get crystal clear about how to talk fees ethically and fairly - in a way that honors you and your clients - as we head into 2025. . Monday, January 27 - 12-1 pm PST / 3-4 pm EST Tuesday, January 28 - 12-1 pm PST / 3-4 pm EST Wednesday, January 29 - 12-1 pm PST / 3-4 pm EST Thursday, January 30 - 12-1:30 pm PST / 3-4:30 pm EST Friday, January 31 - 12-1 pm PST / 3-4 pm EST
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How Jesse Went From Working in Community Mental Health to Charging up to $300/session.
01/06/2025
How Jesse Went From Working in Community Mental Health to Charging up to $300/session.
Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here 👉🏽 In this episode, we’re speaking with Jesse Kauffman, a Licensed Master Social Worker and LIMB Grad based in Ann Arbor, Michigan. Jesse specializes in supporting professionals with ADHD, and has recently been working with ADHD dads in the tech industry. While Jesse is confidently navigating his niche while charging as much as $300/session now, it wasn’t always this way for him; he started out in Community Mental Health, and he experienced his fair share of naysayers throughout his transition to a premium fee private practice. You definitely don’t want to miss this. No, seriously, make sure you tune in, because this episode is so nice we did it twice; part two of Jesse’s story is coming out next week. In this episode, Jesse shares: Why he decided to leave Community Mental Health and go into private practice; The difference between relationships that encouraged him and propelled him forward and relationships that discouraged him and held him back during his journey towards a premium fee private practice; How doing his fee and money work impacted his life far beyond his financial situation; His experience with negative feedback and hurtful comments regarding his professional dreams, and his advice for therapists navigating similar situations; His fears that charging premium fees would blow up his practice, and how he made the changes anyway despite how scary and dangerous it felt. Resources mentioned: More about Jesse: Jesse Kauffman, LMSW, is a psychotherapist and breathwork facilitator whose specialty is supporting professionals with ADHD. Lately he’s been helping ADHD dads in the tech industry grow in their career while also maintaining a meaningful presence with their families at home - and it’s inspiring work! He is licensed to work with clients in California, Colorado, Michigan, and Wisconsin and practices out of Ann Arbor, Michigan.
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How To Charge Like a Six-Figure Therapist: Your Blueprint for 2025 Success
01/01/2025
How To Charge Like a Six-Figure Therapist: Your Blueprint for 2025 Success
Happy New Year! Today, we want to invite you to join us for a very special event happening THIS January 27th - 31st. In this week of live online trainings, you’ll get crystal clear about how to talk fees ethically and fairly - in a way that honors you and your clients - as we head into 2025. .
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