From $130 to $385 Cash Pay: How Olethea Turned Her Business into Her Rich Auntie.
Release Date: 07/07/2025
The Money Sessions
Ready to set your fee? You choose the dream, weâll do the math. Download our FREE Fun with Fees Calculator đđ˝ You say you want to make more money. You say you want freedom. You say you want to stop taking insurance and finally charge what youâre worth. But you donât. You keep yourself broke. In this raw and deeply honest episode, Tiffany unpacks the truth most therapists never want to face: being broke isnât your problemâitâs your solution. When your bank account is empty, you donât have to take risks. You donât have to be visible. You donât have to disappoint anyone....
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Ready to set your fee? You choose the dream, weâll do the math. đ Download our FREE Fun with Fees Calculator đđ˝ https://www.leaninmakebank.com/free What happens when someone without a therapy license decides to build a premium-fee practice anyway? Meet Jessica Scalzo, a professional Peer Counselor and retired competitive runner who turned her lived experience with overtraining and eating disorders into a thriving private practice charging $185 per session. Jessica was charging $45 when she joined LIMB. Today, sheâs a pioneer â redefining whatâs possible for peer counselors,...
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Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator đđ˝ Therapists love to tell themselves: âIâll figure it out in January.â Raise my fees in January. Do my marketing in January. Finally get serious about my business in January. Hereâs the truth: by January, itâs already too late. In this urgent episode, Tiffany dismantles the myth of the ânew year resetâ and shows you why the moves you make this fall will determine your income, stability, and freedom in 2026. If youâre waiting until the calendar flips, youâre not...
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Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here đđ˝ In this episode, weâre speaking with Katie Gilbertson, a Washington-based therapist who was working three days a weekâbut still couldnât take a vacation or contribute to retirement. She thought she had created a dream schedule. What she hadnât created was financial freedom. Katie walks us through what it took to finally stop tweaking her website at 10PM and start building a premium-fee practice rooted in clarity, ownership, and ease. In...
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Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator đđ˝ âSure, Tiffanyâthat all sounds great. But is it actually possible? Can any therapist really charge $350 a session and stay full?â Thatâs the question Tiffany hears over and over again from therapists who are burned out, underpaid, and deeply skeptical that freedom is even possible for them. And in this fiery episode, Tiffany answers the question directly: YES. Itâs possible. But only if youâre willing to think bigger than the average therapist. In this episode,...
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Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here đđ˝ In this episode, weâre speaking with Maggie Evans, an art therapist, highly sensitive person, and single mom who broke free from the burnout of BetterHelp and built a premium-fee private practice that supports both her nervous system and her child. If you think your personality, parenting status, or sensitivity disqualifies you from making bank as a therapistâMaggieâs story will prove otherwise. In this episode, Maggie shares: How she went from 30...
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Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator đđ˝ Youâre fullâor close to it. Youâre managing. Paying the bills. Picking up your kid. Logging back on after dinner for that one âflexibleâ client. Itâs not suffering. But itâs sure as hell not success. In this episode, Tiffany lays bare the trap so many therapists fall into: âgood enough.â The caseload is fine. The fee is okay. The marriage is stable. The roof mostly holds. But when life hitsâan aging parent, a sick child, a partner out of workâgood...
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Ready to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here đđ˝ In this episode, weâre speaking with Natasha Deenâa DC-area therapist specialized in working with Muslim daughters of immigrantsâwho went from âokay enoughâ to powerful, unapologetic fee ownership. Natasha joined LIMB thinking she might raise her fee. Instead, she transformed her mindset, boundaries, and belief in whatâs possibleâfor her clients, her practice, and her life. Natashaâs story is a masterclass in rejecting the slow death of...
info_outlineReady to set your fee? You choose the dream, we'll do the math. Download our FREE Fun with Fees Calculator here đđ˝ https://www.leaninmakebank.com/free
In this episode, weâre back with powerhouse Canadian therapist and coach Olethea Pimenta, who went from undercharging at $130 to confidently billing $385 per sessionâup to three times a week, all cash-pay.
Sheâs living proof that your business can love you back.
Olethea breaks down the mindset, money work, and structural shifts it took to prioritize her own joy, rest, and parenting while delivering premium, transformational therapy in a socialized healthcare system.
This episode is packed with wisdom and a hell of a reframe: your business should be a nourishing relationship, not a hustle for survival.
In this episode, Olethea shares:
Why growing up without resources led her to recreate scarcity in her businessâand how she rewired that;
How she replaced burnout and survival-mode with a business that feels like a rich auntie (yes please);
The massive shifts she made after having her daughter, including hiring a nanny and a night doula;
What it takes to break free from the collective therapist scarcity storyâand why her business now funds freedom, not fear;
Her signature question to check your business attachment style: âDoes your business love you back?â
Resources mentioned:
More about Olethea:
Olethea Pimenta is a psychotherapist and business coach specializing in helping owners run profitable businesses without burnout. Olethea specializes in deconstructing imposter syndrome, addressing high-functioning anxiety, and digging deeper into money trauma. Using trauma-informed practices, she helps therapists create a premium fee practices that refines their niche to go beyond their clinical work. If you're feeling stuck in your money or you need to make changes she can help you get paid. https://oletheap.com