#138 - The Psychology of Marketing and Why Your Email List Is Gold with Jay Schwedelson
The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, Mark Perkins sits down with email marketing powerhouse Jay Schwedelson to unpack the mindset and strategies behind today’s most effective marketing. Jay shares why your email database is your company’s most valuable asset, how to craft subject lines that demand attention, and why perfectionism kills momentum in business. He dives into the psychology driving consumer behavior and explains how authenticity and consistency build lasting relationships with your audience. From adapting to constantly changing platforms to leveraging AI in marketing,...
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#137 - The Hero's Journey: Living With Intention featuring Jon Giganti
The Necessary Entrepreneur
In this powerful episode of The Necessary Entrepreneur, host Mark Perkins sits down with Jon Giganti, keynote speaker, executive coach, and USA Today bestselling author of With Intention, for a deep, vulnerable, and inspiring conversation on intentional living, leadership, mental health, and resilience. Jon shares his journey from corporate leadership to personal transformation, emphasizing how starting your day with intention, embracing struggle, and leading with a service mindset can radically change your personal and professional outcomes. From navigating mental health challenges to...
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#136 - The Soul of Business: Finding Your Ethos w/ Verne Harnish
The Necessary Entrepreneur
In this high-impact conversation, Scaling Up author and Entrepreneurs’ Organization founder Verne Harnish sits down with Mark Perkins to unpack the real mechanics behind scaling a business that lasts. Verne shares powerful insights on why sustainable growth requires more than just execution—it demands the right mindset, strategy, people, and purpose. From unlocking bottlenecks to leveraging advisory boards, Verne reveals the most overlooked growth levers and explains why understanding the soul of your business is just as critical as knowing your numbers. The conversation dives into the...
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#135 - Dr. Karim R. Ellis - How to Lead, Speak, and Succeed with Purpose
The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, Mark Perkins sits down with dynamic keynote speaker, coach, and leadership strategist Dr. Karim R. Ellis to unpack what true success really looks like. Together, they dive deep into the power of mentorship, the role of character development, and the value of serving others on the path to purpose. Dr. Ellis shares powerful personal stories and hard-earned wisdom about rising through adversity, mastering your message, and building influence through strategic networking. From unforgettable speeches to transformational life lessons, this conversation...
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#134 - The Longmire Legacy: Evolution of a Series w/ Craig Johnson
The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, bestselling author Craig Johnson joins host Mark Perkins to discuss the creation and evolution of the Longmire series—one of the most iconic modern Western literary franchises. Craig shares the real-life inspiration behind Sheriff Walt Longmire, the role of Wyoming's rugged landscape in shaping his storytelling, and how life experiences continue to fuel his creativity. The conversation dives into the entrepreneurial side of being a full-time author, from navigating the publishing industry to maintaining creative control. Craig reflects on the...
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#133 - Amanda Goetz on Redefining Success: Intentional Hustle vs. Toxic Grit
The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, Amanda Goetz joins Mark Perkins for a candid conversation about ambition, self-worth, and the evolving definition of success. Amanda unpacks the concept of "toxic grit"—the relentless pursuit of achievement without intention—and why it's time to replace blind hustle with aligned, purpose-driven action. They explore Amanda’s transition from chasing titles and ego to building meaningful, mission-led ventures. She shares lessons learned through hardship, the power of process over outcome, and the value of having “coaches and pacers” along...
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#132 - Self-Leadership, Clarity, and Becoming Legendary w/ Tommy Breedlove
The Necessary Entrepreneur
In this powerful episode of The Necessary Entrepreneur, bestselling author and mindset coach Tommy Breedlove joins Mark Perkins to explore what it truly means to live and lead with intention. Tommy unpacks the journey from pain to purpose, sharing how self-awareness, vulnerability, and clarity are the keys to becoming the kind of leader others want to follow. They dive into the real cost of success, the dangers of ego, and why intentional living beats chasing wealth every time. Tommy shares hard-earned insights on overcoming failure, practicing self-care, and building a personal philosophy...
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#131 - Tim Castle on Negotiation, Influence & Why Anything Is Possible
The Necessary Entrepreneur
In this conversation, Tim Castle shares his insights on negotiation, self-regulation, and personal growth. He emphasizes the importance of believing in oneself and the power of negotiation as a meta skill that can influence various aspects of life, including leadership and communication. Tim recounts his journey of overcoming challenges and the pivotal moments that shaped his belief in the possibility of success. The discussion also touches on the role of effective communication in negotiations and the need for clarity in one's goals to navigate life's challenges successfully. In this...
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#130 - Win Your Next Hour with Danny Lehr
The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, Mark Perkins welcomes Danny Lehr — co-founder of Caffeine & Kilos, gym owner, and now author of the powerful new book, Win the Next Hour. Danny shares real-world insights on what it takes to do the hard things, make meaningful progress, and build momentum through consistent, mindful execution. Drawing from years of entrepreneurial experience, he breaks down the exact mental frameworks that have helped him grow multiple businesses, balance priorities, and enjoy the process — without burning out. 🧠 Topics Covered: 80% proficiency with 2...
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#129 - Rich Diviney — Masters of Uncertainty & The Irony of Leadership
The Necessary Entrepreneur
In this episode of The Necessary Entrepreneur, former Navy SEAL Commander and best-selling author Rich Diviney joins host Mark Perkins to talk about the mental edge required to lead, perform, and thrive when the stakes are high and the path isn’t clear. Drawing from his new book, Masters of Uncertainty, Rich explores what it takes to stay calm, adaptable, and effective when everything around you is unpredictable. He breaks down the irony of leadership, the difference between finding talent vs developing talent, and how to recognize when you're simply burning through dopamine without creating...
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