155. Understanding Authentic Branding with Julie Nemitz

Understanding Authentic Branding with Julie Nemitz

 

Episode #155

 

Welcome back to The Creative Soulpreneur. In today's episode, we reconnect with an extraordinary guest, Julie Nimitz. Julie's journey from a theater kid in Michigan, mentored by influential figures and inspired by a vibrant local theater scene, has taken her through a compelling career in corporate marketing. She merged her love for theater and her expertise in marketing to help small theaters amplify their stories in innovative ways. Now, Julie's entrepreneurial spirit and fearless nature have led her to work with individual artists, guiding them to authentically market themselves and their creative endeavors. Join us as we explore Julie's inspiring path, her transformational pivot from corporate to self-driven success, and her passion for making a meaningful impact in the arts community. This episode is packed with insights on blending creativity with strategy to leave a lasting legacy in the world of arts and theater.

 

Takeaways:

• Embrace the Pivot: Julie transitioned from a career in theater to corporate marketing, eventually founding the Theater Marketing Lab and Broad Impact Network. Her journey emphasizes the importance of fearlessly trying new things and pivoting when necessary.

• Personal Branding Matters: Both Julie and Nick highlight the importance of personal branding for artists and entrepreneurs. Knowing and authentically presenting who you are can open doors and create meaningful connections.

• Building Community for Impact: Julie's vision for the Broad Impact Network focuses on empowering female artists and advocates to create together and drive social change. This initiative underscores the power of community in making a difference.

 

Julie Website

For Women in the Arts: Broad Impact Network

 

Julie Nemitz is a marketing mastermind who's shaking things up in the world of the performing arts. She is the founder of Theatre Marketing Lab, a consultancy dedicated to helping thousands of theatre artists and organizations grow audiences and amplify their work in the digital space –with a big dose of content marketing magic and a whole lot ofinnovative brand strategy. Julie is passionate about working with theatremakers, coaching them to harness the power of the internet to build brands. Since 2019, over 2,800 theaters have benefitted from training with the Theatre Marketing Lab where theatermakers can take self-guided training, group coaching sessions or collaborate one-on-one with Julie. Her signature programs Sell The Show! and Merrily We Roll Out: The Season Reveal Launch Plan have impacted local theatre marketing strategies from Glasgow to Melbourne and everywhere in between. Julie’s newest project, Broad Impact Network, will launch in 2025. The program is a membership-based platform and community for women passionate about entertainment and the creative arts. Whether they are active contributors to the industry or avid supporters, Broad Impact Network empowers its members to celebrate, support, and shape the future of the arts.

Our mission is to build a robust and engaged community of women who actively support female-identifying artists, advocate for freedom of artistic expression, and provide funding for women-led film, television, music, and theatre projects. Through community-driven initiatives—such as the Broad Impact Grant Program, in-person events Broads Night Out and Broads Night In, and a gamified engagement system—members wield their collective influence to amplify and celebrate women in the arts. Prior to the launch of Theatre Marketing Lab in 2019, Julie had a nearly fifteen-year career in sales and marketing with some of the top publishers and media companies, including Playbill, People Magazine, Meredith Dash Dot/Parents.com, and ScholasticPublishers. As a Vice President of Partnership Marketing at Triad Retail Media, she led her team to develop award-winning e-commerce content for Walmart.com. Julie travels the country (and the internet) speaking about marketing and the theatre industry for organizations such as the American Association of Community Theatre and The National Presenters Association and on numerous podcasts. She is also adjunct faculty at Western Michigan University, teaching Theatre Arts Marketing to the next generation of artists.

In her spare time, Julie produces theatrical productions centered on the female experience including co-creating the original theatrical work “Does Anybody Have A Map? Motherhood In Stories and Song” which premiered in 2020 and moved into a social media content success story during the pandemic.

 

Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.