The Values of a Luxury Brand and How to Reach Your Goals
Release Date: 05/16/2024
How to Create a Luxury Brand: The 4 Levels of Prestige Branding
Play It Brave Podcast
In this episode of Play It Brave, I sit down with Dr. Chelsea Shields, an expert in luxury branding and strategy for billion-dollar businesses. We dive deep into how prestige brands set themselves apart in the market and explore the essential elements that make a brand luxurious. Whether you’re a small business owner, entrepreneur, or creative professional, this episode will show you how to apply luxury branding principles to your business—no matter your size or industry. Book a Free Brand Clarity Call with Cassie of Gatherie Creative Ready to elevate your brand to the next...
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How to Establish Trust with New Audiences
Play It Brave Podcast
In today’s episode of Play It Brave, we’re exploring the often-overlooked aspects of branding that go beyond logos and fonts. Dr. Chelsea Shields, a 4x TED speaker and expert in placebo effects and human behavior, joins me to share her powerful insights into building trust with your audience. We dive into how body language, communication style, and relatability can transform how your audience perceives you and your brand. We discuss how to use your body and voice as brand assets, why perfection can actually hurt your relationships with potential clients, and why building trust means...
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5 Things All Business Owners Need to Know About Branding
Play It Brave Podcast
Branding is the foundation of any successful business, but it’s often misunderstood or overlooked. Whether you’re running a small creative business or scaling to seven figures, these five essential truths will help you craft a brand that connects, converts, and thrives. This episode with branding expert, Dr. Chelsea Shields dives into actionable insights you can use today.
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From Freebie to Booked. Get My Funnel Secrets!
Play It Brave Podcast
In this episode of Play It Brave, I sit down with my coaching client Hayley Richardson, the powerhouse behind Intimately You, a multi six-figure boudoir photography studio in Sydney, Australia. Known for her high-end aesthetic and all-female team, Hayley’s mission is to empower women to embrace their bodies and confidence through the art of boudoir photography. Today, I’m coaching Hayley on how to create a freebie sales funnel that feels authentic, powerful, and—most importantly—converts! Funnels aren’t just for business-to-business (B2B); they’re a game-changer for...
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REPLAY: How to Create Viral Content with Hilary Billings
Play It Brave Podcast
In this episode, Hilary Billings, a viral content creator and CEO of Attentioneers, shares her expertise in capturing and keeping attention online. She discusses her journey in understanding the intentional nature of viral videos and the struggle to create successful content. Hilary highlights the key components of successful viral videos and the importance of understanding different platforms and their audiences. She also emphasizes the constant changes in algorithms and the need for quality content. Hilary introduces the viral video blueprint, which includes a three-part guide to creating...
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Healing Ancestral Trauma with Mandi Thomas
Play It Brave Podcast
As we build our businesses, we're often focused on the here and now. But have you considered the profound impact your ancestral lineage can have on your journey? By tapping into the wisdom and resilience of our ancestors, we unlock new avenues for growth, innovation, and authentic connection. The path to building a luxury enterprise is not always linear. Sometimes, it requires us to look back in order to move forward.
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The 4 Embodiment Pillars for Achieving Deeper Alignment with Mary Hyatt
Play It Brave Podcast
Mary Hyatt, an expert in embodiment and alignment, provided valuable insights this week on the Play It Brave podcast. True alignment is not about doing more, but about living authentically and honoring your true self, rather than wearing masks to seek love and avoid pain. Mary shared her own journey of recognizing the masks she wore, and how misalignment manifests through symptoms like anxiety, procrastination, and self-sabotage. It is so important to listen to your body's wisdom, using somatic tools like breathwork, movement, and emotional release to come back into alignment. Mary also shared...
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Your Map to Cash
Play It Brave Podcast
D'Arcy Benincosa shares her insights on the "game of money" and how to create a thriving cash flow in her latest episode of the Play It Brave podcast. As a coach who has helped countless clients transform their relationship with money, D'Arcy's is here to guide you on your journey to abundance and financial empowerment.
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Business Energetics (How to Be a Magnet)
Play It Brave Podcast
There’s still time to join D’Arcy’s Profitable Portfolio course and five-week mastermind, starting October 9. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. Don’t delay - we start October 9! Join now: —- In this episode...
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How to Leverage Presets and Develop a Signature Editing Style with Martina De Santis
Play It Brave Podcast
There is a limited time to jump into D’Arcy’s Profitable Portfolio course and five-week mastermind. Think of how your business can grow in just five weeks, with personalized coaching and portfolio review from D’Arcy herself, live accountability and community support from an incredible group of like-minded photographers, proven strategies for booking higher-paying clients, confidence and clarity about your pricing and positioning, and comprehensive resources and implementation support for everything you learn. Join Now: As an experienced photo editor and presets creator,...
info_outlineIn this episode, D'Arcy discusses the values that a brand needs to have to be considered luxury and why simply calling yourself luxury is not enough. She also explores the importance of tapping into creativity and the feminine flow in order to grow a successful business. D'Arcy emphasizes the need to break free from societal stories and patterns that hold us back and to prioritize self-care and rest. She also touches on the concept of craftsmanship and superior performance as key elements of a luxury brand. Hit play!
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