Content Is Dead: Why the Creator Economy Is Over — and the Artist Economy Is Next
Release Date: 07/30/2026
Are Facebook Ads Still Worth It in 2026? with Claire Pelletreau
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Facebook ads have made me millions, and they've also cost me sixty thousand dollars in a single agency contract. After a year and a half of mostly not running them, I'm turning my ads back on, so I sat down with Claire Pelletreau, creator of Absolute FB Ads and the teacher my team learned from, to ask everything I wanted to know before spending my own money again. We talk about her one simple ad, why complicated targeting has given way to ads that do the targeting themselves, why cheap leads are so often the wrong leads, how long to leave an ad alone, and how a luxury wedding photographer with...
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Twenty Wool Throws and a Midlife Crisis: How Christina McGarvey Built Millcreek Manor
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Christina McGarvey grew up in a dilapidated Victorian farmhouse in Petersboro, Utah, watching her mother hang wallpaper, lay floors, and carve her own four-poster bed on a lathe. Decades later she built her own dream home, lost her sister, her mother, her father and her uncle in a single year, and somewhere inside that grief started selling the things she loved on Instagram. Today Millcreek Manor fills a 7,000-square-foot warehouse with antiques shipped by the container from England and Scotland, and a 440-piece container sold out in one weekend. We talk about whether good taste can be...
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You've Changed. Has Your Brand?
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For years, I recognized Pamela Anderson without knowing much about the woman behind the image. Seeing her differently made me question what I’d overlooked—and how often people do the same with us. In this solo episode, I explore what happens when your brand keeps introducing an earlier version of you. I share my own evolution from photography into coaching and writing, a lesson from helping rebrand a client, and three questions to help you see whether your brand reflects the work you want to do now.
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Your Talent Isn't the Problem. Your Brand Might Be.
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You can be extraordinary at what you do and still have a brand that makes strangers scroll right past you. In this episode, D'Arcy sits down with brand strategist and researcher Dr. Chelsea Shields to show you what a brand actually does, and it's a lot more than a logo, a palette, or a pretty website. They walk through real before-and-afters: a beauty brand that renamed itself so it could grow, a billion-dollar health company that traded its muscle-man logo for a story nobody can argue with, and the leadership brand D'Arcy and Chelsea rebuilt together, down to the one word on the homepage her...
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Healing the Collective Fear of Being Seen
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If your brand feels beige, the question may go deeper than fonts, photographs, or a new website. What happens when being unmistakably yourself still feels unsafe? After visiting Glastonbury, D’Arcy explores the fear of being seen through the archetype of the “dangerous woman,” the patterns women may carry through family and culture, and the ways we edit our gifts to remain acceptable. She offers a different understanding of safety: trusting yourself to meet criticism, misunderstanding, or rejection without abandoning who you are. For the artists, healers, intuitives, and women building...
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Stop Playing It Beige: 3 Brand Mistakes Making You Invisible
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There are more tools than ever to create a beautiful brand — so why are so many businesses starting to look exactly the same? In this episode, D’Arcy sits down with anthropologist and consumer researcher Dr. Chelsea Shields to unpack three mistakes they see even incredibly talented businesses making: playing it too safe, building from inside their own perspective instead of understanding the buyer, and creating a brand that may be beautiful but isn’t distinctive enough to be remembered. They talk about why your greatest differentiator may be the thing you can’t see in yourself, what...
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She Made Hundreds of Thousands—Then Walked Away: How India Earl Reinvented Her Business & Life
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What happens when you build the business everyone else dreams about—and realize you don’t want to live that life anymore? India Earl had become one of the most recognizable photographers in her industry. She traveled the world, had clients waiting years to work with her, built an enormous audience, and created an education business capable of generating hundreds of thousands of dollars. From the outside, it looked like extraordinary success. Inside, she was exhausted. India originally hired D’Arcy because she thought they were going to make the business even bigger: better funnels,...
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How to Multiply the Money From Every Job
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What if one job didn’t have to equal one payday? Most of us finish the work, get paid, deliver what we promised — and immediately start hunting for the next client. But there may be far more money sitting inside work you’ve already created. In this short episode, D’Arcy shares a simple way to look at every finished job through three lenses: NOW — the money it makes today. AGAIN — how the same work can be sold, packaged or used again. POSSIBLE — the referrals, reputation, relationships and future opportunities it can create. You’ll hear what this looks like for photographers,...
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How I Made $7,000 in Print Sales in One Hour
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I charged $4,500 to photograph the wedding. Then the mother of the bride logged into the gallery and, within about an hour, ordered $7,000 in prints. And she came back and ordered even more. That experience completely changed the way I thought about what happens after a photographer delivers the images. We spend so much time trying to book the next client that we often forget there is revenue, marketing, referrals and future business sitting inside work we've already created. In this episode, I'm breaking down how I've used galleries, physical prints, albums and vendor relationships to make...
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My Ode to Dolly
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What did Dolly Parton believe about herself before the rest of the world believed it too? In this tribute to Dolly, D’Arcy explores the beliefs underneath an extraordinary creative life: letting yourself want something enormous, refusing to tone down what makes you different, knowing when gratitude doesn’t require staying, continuing to create when the market moves on, and making something simply because it needs to exist. The question underneath all of it: what do you already know about your life that you keep asking the room to approve?
info_outlineMost photographers aren’t studying photography anymore — they’re studying Instagram. In this solo episode, D’Arcy confesses to a decade of studying the wrong things — algorithms, funnels, hooks — and makes the case for what comes after the creator economy: the artist economy.
It starts with Gene Kelly, soaked to the skin and swinging off a lamppost, and the strange grief of watching real devotion.
Inside:
The sentence the whole episode is built on — you cannot consistently photograph what you refuse to cultivate within yourself.
- How apprenticeship became consumption
- The 4 S’s (Story, Style, Structure, Sales) turned ninety degrees into an artistic framework
- Creative Studies: the practice D’Arcy wants to name for the industry
- Her own year of study — novels, old films, daily writing, ten rolls of film at a family session
- Why The English Edit retreat exists, and Claire’s story
- One study to start this week.
Join D’Arcy’s Sunday letter at darcybenincosa.com — where the stories she doesn’t post get told, and where every future creative study is announced first.