EP219: How To Leverage Social Media as a Busy Contractor with Chris Phillips of Cray Cray Media
Release Date: 12/13/2024
The Pond Digger Podcast
Get ready to dig into the future of koi ponds and elevate your expertise with The Pond Digger Podcast! This episode features an exclusive interview with Hector Mardueno, revealing groundbreaking announcements about the All-American Koi Show 2025, including an all-star lineup of educational seminars. From controversial Q&As with industry giants to insider tips on koi selection and feeding champions, this episode is packed with valuable insights for contractors, hobbyists, and retailers alike. Discover how water restrictions and evolving technologies are shaping the industry, and learn why...
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info_outline EP231: Face Your Fears of Failure and SuccessThe Pond Digger Podcast
This episode features a discussion on confronting fears, specifically regarding goal-setting and achieving ambitious dreams. Eric encourages you to write down your biggest goals, even those that induce fear, and reverse-engineer plans to accomplish them. He emphasizes the importance of specificity and the reticular activating system, highlighting the role of mindset in overcoming the fear of failure and the fear of success. The conversation also touches on imposter syndrome and the impact of others' judgments. Key Takeaways... ...
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info_outline EP228: Make $*it Happen! - Weekly Compass CallThe Pond Digger Podcast
Today's podcast episode features a weekly compass call focused on making things happen in business and life. Eric shares five key points for achieving success and also includes a discussion with his inner circle about accountability and personal growth. Listeners will gain valuable insights into entrepreneurship and personal development, making it a worthwhile listen for anyone striving for improvement. Key Takeaways... Identify and focus on five key areas you want to improve in your business or personal life. Actively participate in a community or group to foster accountability and support....
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Eric shares his personal strategy for achieving goals, emphasizing the importance of scheduling important events and commitments in advance, using a "big rocks, medium rocks, sand" analogy to prioritize tasks. He advocates for reverse engineering goals, starting with desired outcomes and working backward to plan actions. Triplett stresses the value of accountability partners and emphasizes the need to balance personal and professional life. The episode concludes with a call to action, encouraging listeners to create their own "award-winning" year through intentional planning. Key...
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Eric interviews a carnivorous plant specialist who discusses his passion for these plants, starting from his childhood in the 1970s. He details the challenges and rewards of cultivating various carnivorous plants, including the Darlingtonia californica (Cobra Lily), Venus flytraps, and Sarracenia. The conversation also touches upon plant care techniques, the importance of water quality, and the community of carnivorous plant enthusiasts, including clubs and online resources. Finally, the interviewee shares his insights on plant propagation and the unique aspects of...
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This conversation between two friends, Eric Triplet and Tyson Matias, is about how their appearance and demeanor lead people to perceive them as experts, even in situations where they aren't officially qualified. They discuss specific scenarios in Home Depot where customers sought their help with plumbing and other home improvement projects. The discussion expands to cover the importance of body language, self-presentation, and situational awareness in projecting confidence and authority. Finally, they offer actionable steps for listeners to cultivate a more helpful and present attitude. Key...
info_outline EP224: A Christmas Message: Gratitude, Reflection, and GoalsThe Pond Digger Podcast
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info_outlineEric's guest is Chris Phillips, a social media coach specializing in helping contractors grow their businesses. Chris emphasizes ditching excuses and consistently posting daily content, using a system he developed to distribute one post across seven social media platforms. He highlights the importance of showing the reality of the work, leveraging visuals and concise explanations to attract clients. The interview further discusses the benefits of building a strong online presence, emphasizing local hashtags and utilizing AI tools for efficiency, ultimately arguing that a robust social media strategy is an investment, not an obligation, leading to increased revenue and brand recognition.
Key Takeaways...
- Consistently posting on social media, even if it's just once a day, can lead to increased revenue and business growth.
- It's essential to use captions effectively, as they are now searchable by Google and other platforms, helping you reach a wider audience.
- Reusing old, successful content, even with slight modifications, can be beneficial in attracting new followers and going viral.
- Investing in social media coaching can provide valuable insights and strategies tailored to your specific business and needs.
- Building a strong digital footprint across various platforms creates an evergreen presence that showcases your expertise and attracts potential customers over time.
Links to resources:
Contractor Sales Secrets: ContractorSalesSecrets.com
Water Garden Expo 2025: WGExpo.com
The All American Koi Show: AllAmericanKoiShow.com
Fitz Fish Ponds: Koi Trips
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at: