EP223: Brand Evolution: The Pond Digger Takes a Bold New Direction Special Guest Tyson Matayas
Release Date: 12/23/2024
The Pond Digger Podcast
Eric chats with Paul Cole, the CEO of EasyPro, a long-established company in the water gardening and lake/pond industries that recently became 100% employee-owned. They discuss the positive impacts of this transition on employee morale, teamwork, and innovation, as well as Cole's background and his decision to lead the company. The discussion also touches on EasyPro's extensive product offerings, their renewed focus on marketing and new product development, particularly in the pond sector, and their commitment to engaging with the industry and supporting contractors. Furthermore, they...
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Eric shares his business coaching session within the "Contractor Circle," focusing on themes of client communication, sales strategies, and personal growth. The participants discuss overcoming technical difficulties at the start, share personal wins related to applying coaching principles, and plan for a future intensive session on vital business questions. A significant portion of today's show explores the idiom "leaving it on the table," interpreted in a business context as not fully capitalizing on opportunities or failing to understand client needs, contrasted with...
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Today's podcast discussion centers on the importance of situational awareness and forecasting potential problems. Eric and his friends share personal anecdotes illustrating how a lack of awareness can lead to negative consequences, ranging from inconvenient mishaps like getting stuck to more serious safety concerns. They explore the differences in personality and how those influence preparedness and risk assessment. The conversation also touches on the value of learning from past experiences and proactively training oneself and others to anticipate challenges. Ultimately, they emphasize the...
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Eric and his friends discuss their recent attempt at a challenging multi-sport endurance event called "4x4 by 48 - 2025." They recount their initial plan for a scenic trip focused on giant trees that was thwarted by unexpected weather conditions, forcing a last-minute audible to a desert-based route spanning four states. The conversation highlights the logistical hurdles, physical demands, emotional fluctuations, and humorous moments encountered during their journey, emphasizing their teamwork and resilience in the face of unforeseen obstacles. Key Takeaways: Having a strong...
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Eric shares his weekly coaching call for contractors, focusing on improving their communication and sales skills. He introduces the concept of using senses and gaining perspective, drawing parallels with a spy's techniques for gathering information. Discussions cover practical applications like active listening, asking insightful questions, and adapting to different personality types during client interactions. Participants also share their recent business wins and challenges, receiving feedback and guidance from Eric. Overall, the podcast emphasizes a mindful and perceptive approach to...
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Today's episode is a candid conversation at the Water Garden Expo between Eric Triplett and Jim Nicholson from BTL Liners. Eric explores his misconceptions about BTL, initially associating them only with large-scale liner projects. Jim clarifies that while BTL is known for its large custom fabrications using reinforced polyethylene, they also cater to smaller applications and offer other liner types like EPDM. The discussion covers BTL's history, product variety including drop-in liners, installation techniques, puncture resistance comparisons between different materials, common contractor...
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Unlock the contractor mindset with Eric Tripplet as he delves into the multifaceted nature of riskfor entrepreneurs, urging you to consider not just potential losses, but the risk of inaction and future regret. Drawing from personal experiences, including business ventures and even a near mountain biking accident, Eric shares a powerful perspective shift on navigating challenges and growth. Discover why focusing on your team's aspirations is just as crucial as managing financial risks, and understand the common pitfalls that lead to business failure. This episode offers a refreshing and...
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Get ready for an incredible journey with Eric Triplett and his guest, John Magyar on today's edition of The Pond Digger Podcast! In this captivating episode, John shares his unbelievable experiences working with whale sharks at major public aquariums before diving into the world of ponds. Discover his unique "fish first" approach to pond building, emphasizing the crucial needs of aquatic life in water feature design. Gain valuable insights into the debates around filtration and the role of rock and gravel, drawing from his extensive background in both aquarium and pond environments....
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This live podcast recording from the Water Garden Expo 2025 features a conversation between the Eric and Brian Fitzsimmons of Pondscapes by Fitz, focusing on the topic of scaling a business. Fitzsimmons, who recently opened his ninth location, shares his experiences and insights on when and how to grow a contracting or retail business within the pond industry. The discussion touches upon his early ambitions, a pivotal career shift, and the mindset required for rapid expansion, including his perspective on risk, opportunity, and building a strong team culture. The conversation also...
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Eric delves into the vital relationship between taking risks and reaping meaningful rewards in both business and life. The discussion highlights the critical need to not only embrace risk as entrepreneurs but also to consciously identify and plan for the rewards that drive us. Through personal stories and shared experiences within the contracting group, the episode underscores the power of recognizing weaknesses, celebrating victories, and the positive psychological impact of having future rewards to look forward to. Tune in to gain practical insights on how to structure your goals and...
info_outlineEric and Tyson discuss The Pond Digger's planned rebranding. Eric shares his vision for a bolder brand image, inspired by a Cal Fire truck, aiming for a more authoritative and professional appearance. He reflects on past rebranding experiences and emphasizes the importance of branding in shaping customer perception and employee morale. The conversation explores the concept of brand evolution versus a complete rebrand, focusing on conveying expertise and reliability.
Key Takeaways...
- Evaluate your brand to see if it needs to evolve.
- Strive to be the authority in your industry.
- Invest in your company’s image to elevate your brand and inspire employees.
- Setting goals and sharing them makes you more likely to achieve them.
- Create a standard in your industry if one does not already exist.
Connect with Tyson: https://www.instagram.com/tysonmatyas/
Links to resources:
Contractor Sales Secrets: ContractorSalesSecrets.com
Water Garden Expo 2025: WGExpo.com
The All American Koi Show: AllAmericanKoiShow.com
Fitz Fish Ponds: Koi Trips
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at: