EP314: Has Social Media Already Transitioned to Interest Media? w/ Dalton Fisher
Release Date: 08/06/2025
EP333: The Triple Threat - 333
The Pond Digger Podcast
This episode explores the concept of a "triple threat" across various aspects of life, including sports, music, business, sales, personal growth, family, and health. Eric and Tyson discuss how excelling in three key areas defines a standout individual or entity. For instance, in baseball, a triple crown hitter masters home runs, RBIs, and stolen bases, while a successful band needs lyrics, stage presence, and captivating musicality. The conversation emphasizes that identifying and cultivating these three crucial elements can lead to greater success and a more well-rounded approach in any...
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EP332: Is The Art of Showing Up Assertive or Aggressive?
The Pond Digger Podcast
Today's lively discussion is primarily focusing on the concept of assertiveness. Eric and his guests share personal anecdotes, including one individual's significant weight loss journey achieved through healthy eating, and another's experience meeting renowned entrepreneur Gary Vaynerchuk. A significant portion of the conversation explores the nuances of assertiveness in various contexts, particularly in sales and client interactions, distinguishing it from aggression or passivity. The group further illustrates assertiveness through a humorous story about a difficult client and also mentions...
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EP331: What Did You Expect? Are You Where You Thought You’d Be in Business, Health and Life?
The Pond Digger Podcast
Today Eric explores the concept of life expectancy, applying it to both personal well-being and business longevity. He shares anecdotes about active older adults, prompting reflection on quality of life and the importance of proactive health choices. A significant portion focuses on the survival rate of construction businesses, highlighting the high failure rate and urging contractors to invest in training, accountability, and strategic business design for profit and freedom. The discussion emphasizes that expectations in life and business evolve, and continuous effort, learning, and...
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EP330: 40 vs. 40 Same Hours, Different Lives
The Pond Digger Podcast
Today's episode explores the concept of value creation versus simply trading time for money. Eric Triplet and Tyson Matias, use anecdotes, such as a prolonged refrigerator repair and a quick, high-value mural installation, to illustrate that the market rewards skill, efficiency, and problem-solving, not just the duration of work. They discuss how mindset, continuous self-improvement, and a focus on providing greater value lead to significantly different financial outcomes and overall life satisfaction, even for individuals working the same number of hours. The conversation also touches on...
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EP329: A Look Inside the Machine with Israel Rodriguez, Justin Siler, & Tyson Matyas
The Pond Digger Podcast
Today's episode offers a behind-the-scenes look at a pond construction business, focusing on company culture, employee training, and the daily realities of the work. Eric interviews Israel Rodriguez, a long-term employee, about his initial hiring, his temporary departure and return, and his experiences within the company. The discussion highlights the challenges and rewards of physical labor, the importance of teamwork, and the unique satisfaction of building water features for clients. Eric and other team members also share personal anecdotes, emphasizing the close-knit, supportive...
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EP328: Attracting Clients VS. Chasing Prospects
The Pond Digger Podcast
Today, Eric explores the concepts of attraction versus chasing in business and personal interactions, emphasizing the importance of authentic self-expression to draw in desired connections. The speaker shares insights from figures like Gary Vaynerchuk, highlighting the shift from "social media" to "interest media," where sharing passions beyond one's core business can attract a wider, more engaged audience. This approach suggests that genuine interests, even seemingly unrelated ones, can resonate with high-value clients who share similar lifestyle choices and financial capabilities....
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EP327: The Dumb Sh*t Contractors Say - Wife Beater & Crocs Edition
The Pond Digger Podcast
Today Eric emphasizes the crucial role of professionalism and word choice in sales interactions. He argues that just as one wouldn't appear in unprofessional attire for an in-person meeting, using inappropriate language or slang is equally detrimental to a client's perception. The episode provides numerous examples of unacceptable vocabulary in sales, such as "cost," "problem," "cheap," "try," or "part ways," contrasting them with more effective alternatives like "investment," "challenge," "cost-effective," "experience," and "agreement." The overarching message is that every word contributes...
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EP326: Understanding Who You Are with Enneagram Personality Typing Specialist Jeff Cook
The Pond Digger Podcast
This podcast discussion introduces the Enneagram, a personality typing system that categorizes individuals into nine core motivations, often grouped into three triads based on dominant emotions: anger (body types 8, 9, 1), shame/attention (heart types 2, 3, 4), and fear/anxiety (head types 5, 6, 7). Eric and Jess share personal anecdotes about how understanding their own and others' Enneagram types has profoundly improved their relationships and communication, highlighting the system's ability to offer empathy and insight into underlying motivations rather than just observable behaviors. They...
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EP325: Juggling Glass Balls and Chainsaws- Weekly Compass
The Pond Digger Podcast
Today's episode is centered on the metaphor of "juggling glass balls and chainsaws," representing the delicate balance between life's priorities. Eric introduces the concept from former Coca-Cola CEO Brian Dyson, highlighting that work is a "rubber ball" that always bounces back, while health, family, friends, and spirit are "glass balls" that can shatter permanently if dropped. Participants share personal experiences and insights on maintaining awareness, adapting to imbalance, and prioritizing self-care amidst demanding work schedules and personal life changes. The conversation also touches...
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EP324: Advice From Gary Vaynerchuk to Pond Professionals
The Pond Digger Podcast
Eric features a conversation with Gary Vaynerchuk advising small to medium-sized business owners, particularly those in niche outdoor living spaces, on effective social media strategies. He emphasizes the importance of IRL (in-real-life) live streaming, consistent multi-platform posting, and amplifying organically successful content with paid media. Gary also highlights the shift towards interest-based media, encouraging businesses to share content about their personal passions—even if seemingly unrelated—to attract high-net-worth clients, as these diverse interests can create unexpected...
info_outlineEric talks with social media expert Dalton Fisher, whose company, Fisher Multimedia, helps businesses with their social media presence, discusses strategies for creating viral content, the evolving landscape of social media algorithms, and the benefits of an online presence for businesses, including brand recognition, lead generation, and employee morale. The conversation highlights the shift from follower-based metrics to content performance and the importance of authentic, engaging video in capturing audience attention, even if it means embracing "weird" or controversial approaches for increased visibility and engagement.
Key Takeaways:
- Jump in and start creating content, accepting that your first five to ten videos will likely be bad, as this is how you learn and improve
- Prioritize strong visual hooks and keep the camera moving in the first three seconds of your videos to capture attention.
- To boost engagement, strategically include slightly incorrect or suggestive statements in your content to draw out comments.
- Focus your time on producing new videos instead of trying to respond to every comment, as making new content is a better use of limited time.
- Understand that followers are no longer the most important metric for content reach, and content primarily provides indirect value like brand building and social proof rather than direct monetization.
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