283. Paid vs. Organic Marketing and How/When to Integrate Them Into Your Business
Release Date: 08/09/2021
294. The Big Secret: Test and Try
The Product Boss Podcast
We reveal the different ways we test products, marketing, and sales platform strategies, and how you can experiment with your business like an entrepreneur.
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293. Rock Your Holiday Promotions Challenge Day 1: Important Holiday Dates for Every Product-Based Business
The Product Boss Podcast
We outline the key dates for the holiday season so you can prepare for your most profitable year yet.
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292. You've Made a Product, Now What?
The Product Boss Podcast
We reveal the questions and steps you need to ask yourself once you’ve created a product and want to turn it into a business.
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290. The 80/20 Rule for Product-Based Business
The Product Boss Podcast
We explain the 80/20 principle and show you how focusing on 20% of inputs can create 80% of revenue for your product-based business.
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289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers
The Product Boss Podcast
We exhibit successful case studies on how to scale your business from makers, manufacturers, and retailers in our community.
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288. Imposter Syndrome and How to Keep Your Blinders On
The Product Boss Podcast
We talk about the different ways you can focus your business objectives and make decisions independently without comparing yourself to the competition.
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287. Debunking the Myths Behind Makers Scaling Their Business
The Product Boss Podcast
50% of our audience are makers, so we thought we’d dedicate an episode to debunking the myths around scalability and success. Here’s how becoming a product boss can make you millions.
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286. How to Keep Your Head on Straight This Holiday Season
The Product Boss Podcast
We reveal the ways to keep your eyes on the prize during the holiday season and make the right decisions that will help you fulfill your goals.
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285. The Product Bosses Guide to Getting Holiday Ready
The Product Boss Podcast
We talk about the free workshops we designed to get your business holiday ready so it can be your most profitable year yet.
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284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge
The Product Boss Podcast
We walk you through our journey creating, investing, and marketing the Small Business Shopping Directory and Shop 1 in 5 Pledge, and explore the fantastic benefits we're giving to our clients and their customers.
info_outlinePaid vs. organic marketing has been popping up in many of our mastermind coaching sessions recently, so we thought we’d dedicate an episode to how to integrate paid and online marketing in your business.
Creating business agility is crucial when building a brand, and it’s essential to spread your resources across your buckets, so you don’t go into shock when one marketing funnel comes to a screeching halt (yes, we’re looking at you, Facebook!)
This episode outlines the pros and cons of paid, organic, and partnership marketing to help you navigate the ever-evolving marketing landscape so you can invest your money where it counts.
Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, online or "offline." The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!
ATTENTION product-based business owners… What if you could multiply your revenue streams and create a sustainable business that makes you money in months, not years? Enrollment for our signature course, Multi-Stream Machine, opens up soon! You can join the Multi-Stream Machine waitlist here.
Resources:
- The Small Business Shopping Directory opens to the waitlist on Wednesday! Make sure you are on the waitlist here to get early access.
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss