284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge
Release Date: 08/12/2021
294. The Big Secret: Test and Try
The Product Boss Podcast
We reveal the different ways we test products, marketing, and sales platform strategies, and how you can experiment with your business like an entrepreneur.
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293. Rock Your Holiday Promotions Challenge Day 1: Important Holiday Dates for Every Product-Based Business
The Product Boss Podcast
We outline the key dates for the holiday season so you can prepare for your most profitable year yet.
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292. You've Made a Product, Now What?
The Product Boss Podcast
We reveal the questions and steps you need to ask yourself once you’ve created a product and want to turn it into a business.
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290. The 80/20 Rule for Product-Based Business
The Product Boss Podcast
We explain the 80/20 principle and show you how focusing on 20% of inputs can create 80% of revenue for your product-based business.
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289. Case Studies of Scaling Product Businesses: For Makers, Manufacturers & Retailers
The Product Boss Podcast
We exhibit successful case studies on how to scale your business from makers, manufacturers, and retailers in our community.
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288. Imposter Syndrome and How to Keep Your Blinders On
The Product Boss Podcast
We talk about the different ways you can focus your business objectives and make decisions independently without comparing yourself to the competition.
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287. Debunking the Myths Behind Makers Scaling Their Business
The Product Boss Podcast
50% of our audience are makers, so we thought we’d dedicate an episode to debunking the myths around scalability and success. Here’s how becoming a product boss can make you millions.
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286. How to Keep Your Head on Straight This Holiday Season
The Product Boss Podcast
We reveal the ways to keep your eyes on the prize during the holiday season and make the right decisions that will help you fulfill your goals.
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285. The Product Bosses Guide to Getting Holiday Ready
The Product Boss Podcast
We talk about the free workshops we designed to get your business holiday ready so it can be your most profitable year yet.
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284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge
The Product Boss Podcast
We walk you through our journey creating, investing, and marketing the Small Business Shopping Directory and Shop 1 in 5 Pledge, and explore the fantastic benefits we're giving to our clients and their customers.
info_outlineLast year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses.
The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small Business Shopping Directory and consumer experience to the highest of standards, boosting member benefits – not to mention their bottom lines – in the process.
In this episode, we reflect on our journey, from premise to promotion, and how we brought our most significant professional projects (yet) to life!
Brought to you by the Shop 1 in 5™ Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5™ Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!
Resources:
Connect:
- Website: theproductboss.com
- Instagram: @theproductboss