Beyond Insurance Limits: Why Clinical Care Must Lead, Not PPO Rules
The Productive Dentist Podcast
Release Date: 10/17/2025
For Bruce (E.262)
The Productive Dentist Podcast
This episode is a pause. A moment of reflection. Regan Robertson speaks directly to the Productive Dentist Academy and Everyday Practices community to honor the life and legacy of Dr. Bruce Baird. Listeners hear Bruce’s story, his values, and the quiet principles that guided his leadership. The episode also shares how PDA will move forward, rooted in the foundation Bruce helped build, and invites the community to participate in honoring him through shared memories and service. This is not a business episode. It is a gratitude episode. Visit to share a memory, message, or story honoring...
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Own Your Marketing Or Own Your Regret (E.261)
The Productive Dentist Podcast
Most dentists think marketing means Google ads and a shiny website. In this episode, Dr. Bruce Baird and Phoenix Dental Agency’s Sara Hansen break that myth wide open and show you how a true marketing system turns internal opportunity into predictable growth, lower overhead, and net zero marketing.
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Disease Doesn’t Progress in Annual Maximums (E.260)
The Productive Dentist Podcast
In this inspiring conversation, Dr. Bruce Baird reunites with former team member and now national oral-systemic educator Machell Hoover. Together they trace how the philosophy of comprehensive, risk-based care evolved from their days at Granbury Dental Center to the founding of the Clinical Calibration Institute. Their message is clear: dentistry is not about insurance codes or cleaning schedules, it’s about connection, prevention, and partnership in health.
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Beyond Insurance Limits: Why Clinical Care Must Lead, Not PPO Rules
The Productive Dentist Podcast
In this episode of the Productive Dentist Podcast, Dr. Bruce Baird sits down with Fort Worth dentist Dr. Nikki Green, who sold her practice to a DSO while preserving her philosophy of care. Together they unpack the tension between ownership models, clinical autonomy, and maintaining comprehensive, patient-first dentistry in a system often driven by volume and insurance limits.
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The Calibration Imperative (E.258)
The Productive Dentist Podcast
Dr. Bruce Baird sits down with Dr. Jackson Bean to explore why “calibration” is essential if you want consistent diagnostics, strong associate training, and long-term patient trust. Together, they reveal how practices can break free from insurance-driven thinking and align entire teams around true clinical judgment.
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Care Before Coverage (E.257)
The Productive Dentist Podcast
Dr. Bruce Baird and Dr. Wade Kifer reveal how trust, risk-based diagnosis, and consistent team alignment deliver care that patients say yes to, beyond PPO limits.
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The Dentist Doesn’t Have to Carry It All (E.256)
The Productive Dentist Podcast
Dr. Bruce Baird reveals how shifting responsibility back to patients through education and clear communication frees dentists from unnecessary stress and builds a stronger practice.
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Handling Failures with Grace (E.255)
The Productive Dentist Podcast
Dr. Bruce Baird shares how preparing patients for potential failures—before they happen—reduces stress, builds trust, and strengthens referrals.
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Difficult Patients Are Often Confused Patients (E.254)
The Productive Dentist Podcast
Difficult patients are rarely truly difficult, they are often just confused, misaligned, or reacting to unclear communication. In this episode, Dr. Bruce Baird shares how valuing your team, improving communication, and creating a family-like environment in your practice transforms stress into confidence and productivity.
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Financial Conversations Don’t Have to Be Awkward (E.253)
The Productive Dentist Podcast
Dr. Bruce Baird breaks down why money talk feels uncomfortable and how to change it. Discover how shifting your team’s mindset about value and affordability can transform case acceptance, reduce friction, and help you get paid what you're worth.
info_outlineIn this episode of the Productive Dentist Podcast, Dr. Bruce Baird sits down with Fort Worth dentist Dr. Nikki Green, who sold her practice to a DSO while preserving her philosophy of care. Together they unpack the tension between ownership models, clinical autonomy, and maintaining comprehensive, patient-first dentistry in a system often driven by volume and insurance limits.