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How to Leverage Public Speaking Opportunities to Find Right-Fit Clients with Katy Boos

The Progressive Agency Podcast

Release Date: 08/21/2024

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Katy Boos founded Remix Communications because she’s passionate about creating impactful thought leadership programs for her clients. Brainstorming compelling topics and narratives, Katy helps bring ideas to life on stage at top industry events for clients such as Adobe, Meta, Stitch Fix and several successful start-ups. Before Remix, Katy co-founded a successful Silicon Valley marketing/PR firm which she exited in 2016. Earlier she managed PR programs at Apple for Media & Entertainment and mobile products.

In this episode, Katy shares her expertise on how agency owners can use speaking engagements and thought leadership to generate new clients and grow their businesses.

She discusses the three-stage approach to maximizing speaking opportunities — pre-event promotion, making the most of your time at the event, and post-event activities. She emphasizes the importance of choosing compelling, niche topics that resonate with the target audience, and covers strategies for landing speaking engagements.

Don’t let imposter syndrome hold you back – everyone has expertise to share. Katy has the skills and knowledge to teach agency owners how they can turn their shared knowledge into right-fit opportunities.

What you will learn in this episode:

  • How agencies and agency owners can use public speaking to generate new clients
  • Promoting your speaking opportunity before, during, and after
  • Finding the right topic that fits your expertise
  • Niching down your topic to be industry-specific
  • Understanding your audience and what they want to hear
  • Finding the events that are a good fit for you
  • Partnering and collaboration to boost credibility
  • Paid vs. unpaid speaking
  • How much should you give away?

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