Episode 173: What to Carry Forward Into 2026 (and What to Leave Behind)
Brand for Good
There’s something unique about the days between Christmas and New Year’s. The rush has passed, the next chapter hasn’t begun, and for a brief moment, we’re invited into stillness. This final episode of 2025 is not about goals, predictions, or productivity. It’s about intention. In this conversation, I share how I’m personally closing the year — through reflection, journaling, and sitting with the same questions I’ve been asking throughout the last few episodes: questions about impact, alignment, leadership, and what this season of business and life is really asking of us. I...
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Episode 172: Your 2026 Impact & Influence Blueprint
Brand for Good
As we prepare to step into 2026, I wanted to offer something more meaningful than predictions or tactics — a strategic blueprint for building impact and influence in a year that will demand more clarity, not more noise. In this episode, I share what I believe 2026 is really asking of purpose-driven leaders and entrepreneurs. Content will continue to accelerate. AI will make visibility easier than ever. But trust — real trust — will become the most valuable currency. This conversation is about how impact and influence work together — and why you can’t sustain one without the other. I...
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Episode 171: Impact Isn’t Accidental: How to End 2025 With Clarity and Intention
Brand for Good
As 2025 comes to a close, I wanted to pause before jumping into strategy and planning — and reflect on what this year actually taught us about leadership, clarity, and impact. This wasn’t a year that rewarded the loudest brands or the busiest leaders. It was a year that revealed what was already there. Visibility increased. Content exploded. AI accelerated everything. But trust didn’t keep pace. In this episode, I share what I’ve observed — in my own leadership, in my clients, and across the market — about why clarity has quietly become the most important leadership skill of our...
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Episode 170: Blogs, AI Search & The New Rules of Visibility
Brand for Good
AI has completely changed the way people discover brands, evaluate expertise, and decide who to trust online. For the first time in more than a decade, we’re not optimizing for search engines anymore — we’re optimizing for generative engines like Google’s AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot. And that means our entire approach to visibility has to evolve. In this episode, I break down the biggest shift I’ve seen since the rise of internet marketing: the move from traditional SEO to GEO — Generative Engine Optimization. I also explain why blogs — yes, blogs!...
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Episode 169: How to Future Proof Your Brand
Brand for Good
The world is changing faster than ever — platforms shift, buyer behavior evolves, and what worked two years ago rarely works today. In this episode, I reveal why most small business owners struggle to keep up and what it really takes to build a brand that stays relevant no matter what the market is doing. Drawing from the teachings inside my Category of One Brand Program and the ongoing work inside the Category of One Brand Lab, I share the identity-driven philosophy that helps purpose-driven entrepreneurs adapt with confidence, instead of reacting with panic. You’ll learn: Why your...
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Episode 168: Purdue University’s Bold Brand Moves
Brand for Good
What can small business owners learn from one of the most innovative marketing teams in higher education? A lot more than you might think. In this episode, I sit down with Kelly Hiller, Chief Marketing Officer of Purdue Brand Studio, and Bailey Leffler, Director of Brand — two women who are rewriting the rules on brand partnerships, storytelling, and creative risk-taking. Purdue University has become known for pushing boundaries: the Hello Sunshine collaboration, the Taylor Swift “STEM Era” activation with e.l.f., the record-shattering Solar Eclipse event at the Indianapolis Motor...
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Episode 167: Stop Confusing Branding & Marketing
Brand for Good
If you’ve ever felt overwhelmed trying to figure out whether you need branding, marketing, PR, content creation, or copywriting… this episode will feel like a deep exhale. Most business owners aren’t confused because they’re inexperienced — they’re confused because the industry has done a poor job defining its own terms. Everyone uses the same words to mean different things, and people end up hiring the wrong kind of help at the wrong time. To help you avoid losing time and money, I explain the real definitions behind the terms and give you a clear roadmap so you finally know what...
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Episode 166: Connection as a Catalyst
Brand for Good
After hosting this year’s Women’s Entrepreneurship Day Ohio Summit, I was reminded of why I love what I do — because growth doesn’t happen in isolation. It happens in rooms filled with conversation, collaboration, and community. Connection is powerful. In this episode, I share how that realization is shaping everything I’m doing next — from my work at Prosper for Purpose to co-leading Everbloomer, a community for women 40 and beyond who want to grow, connect, and prosper together. You’ll hear why I believe connection isn’t a soft skill — it’s a strategy, a catalyst, and the...
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Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier
Brand for Good
If you think profit is the most important financial number to track in your business, think again. In this episode, I’m joined by Karl Maier, founder of Abunden, to discuss the real driver of sustainable business growth—cash flow. Karl’s experience as a CFO and business advisor has helped companies double their sales in just two years. He’s led multimillion-dollar acquisitions, expanded credit lines, and built the financial systems that turn growth into stability. But it all comes back to one core truth: a profitable business can still fail if it doesn’t manage its cash. We dive...
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Episode 164: 5 Ways You’re Hurting Your Brand (Without Even Realizing It)
Brand for Good
Many great leaders are doing everything “right,” yet unintentionally eroding the power of their own brands. Not intentionally, of course… and not because they’re careless, but because of subtle misalignments that quietly erode trust, credibility, and connection. In this episode, I’m breaking down the five biggest mistakes—and how to fix them before they cost you the influence and authority you’ve worked so hard to build. Here’s what you’ll learn: Why your brand energy matters more than your strategy—and how to realign it. How “professional” language can turn your...
info_outlineMost people think visibility is the key to growing their brand.
But here’s the truth I’ve learned—and what I unpack in this episode:
Visibility gets you seen. Credibility gets you sales.
And they are not the same thing.
In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them).
Whether you’re a coach, consultant, creative, or nonprofit leader, this episode will help you understand:
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The difference between visibility and authority (and why so many get stuck in the wrong one)
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The five credibility markers that build trust without relying on press or performance
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Why overexplaining kills conversions—and what to do instead
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How to make your brand pre-sell your expertise before you ever show up
If you’ve been creating content, showing up online, and still wondering why the trust isn’t translating into sales—this is your episode.
🎧 Listen now to learn:
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How credibility is built through positioning, not performance
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The mistake most founders make when trying to establish authority
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Real, simple ways to elevate your thought leadership without chasing vanity metrics
🔗 Resources Mentioned:
✅ Peerless & Profitable Free Training – Learn how to build a personal brand that leads, converts, and lasts.
If this episode sparked something in you, will you do me a favor?
Leave a review, share it with a colleague, or post a takeaway on LinkedIn. Your support means everything—and it helps more people discover Brand for Good.
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
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Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com