Brand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
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Episode 132: Empowering Brands with PR with Reena Goodwin
03/04/2025
Episode 132: Empowering Brands with PR with Reena Goodwin
Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively. Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into: ✅ How PR builds trust, credibility, and long-term brand value ✅ Why storytelling is the foundation of a strong PR strategy ✅ The biggest PR shifts (and why pay-to-play is changing the game) ✅ DIY PR strategies for small businesses on a budget ✅ The role of AI in PR—what works and what doesn’t Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today. 💡 Loved this episode? Share it with a fellow entrepreneur and leave a review! Guest Links 🌎 Website: 📸 Instagram: 🎙️ Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 131: From Logo to Legacy with Fred Meyers
02/25/2025
Episode 131: From Logo to Legacy with Fred Meyers
In this episode of Brand for Good, I’m talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred’s journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform. Key Highlights: From Inspiration to Inception: Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him to create Queensboro and offer customizable, high-quality shirts that helped companies share their brands with the world. Innovative Beginnings: Learn about the early innovations that set Queensboro apart—from embracing the 800 number for customer calls to developing custom software on Dbase3 to manage orders and logos. Fred explains how these tech-forward moves helped streamline operations and enhance customer service. A Focus on Relationships: Fred dives into why building deep, personal connections with small and medium-sized businesses has been key to Queensboro’s success. He contrasts the loyalty and trust cultivated through serving countless individual entrepreneurs with the challenges of handling larger accounts. Navigating Change & Growth: Follow the evolution of Queensboro as Fred discusses moving from New York to Wilmington, North Carolina, and finally to Dallas, Texas. Each transition brought its own challenges, but also the opportunity to build a dedicated team and refine the business model for lasting impact. The Power of Branded Apparel: Explore the transformative role that a well-designed logo and quality apparel can play in establishing a brand identity. Fred shares why investing in your logo is crucial and how wearing branded apparel can foster pride and unity within a team. On-Demand & Sustainable Trends: Fred touches on the future of the industry, highlighting the importance of on-demand production models and innovations in sustainable fabric dyeing and finishing. Get his take on how these trends will shape the industry in the years to come. Special Offer: Don’t miss out on a unique opportunity! Queensboro is currently featuring a new customer acquisition offer: For just $4.95, you can get a premium quality polo shirt with your custom embroidered logo. Plus, enjoy free logo setup and, with orders of 50 or more, free shipping. It’s the perfect chance for solopreneurs and creative entrepreneurs to elevate their brand with an affordable, high-quality product. Learn how thoughtful innovation, strong customer relationships, and a commitment to quality can transform a simple idea into a lasting legacy. Whether you're an entrepreneur or a branding enthusiast, Fred’s story offers valuable lessons on building a brand that endures. Guest Links Website: Facebook: X: Instagram: LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 130: Build a Brand That People Love
02/18/2025
Episode 130: Build a Brand That People Love
Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty? That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel. What You’ll Learn in This Episode: ✅ The key elements that make a brand beloved ✅ How to create an emotional connection with your audience ✅ Why consistency, authenticity, and community engagement build loyalty ✅ Real-world examples of brands that have mastered these principles ✅ Actionable steps to turn your customers into lifelong advocates I also share my five small steps you can take today to start building stronger relationships with your audience. 🎧 Listen now and start building a brand people don’t just buy from—they love, trust, and recommend! 💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at . 👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let’s keep making brands that do good—and that people love. #BrandForGood #LoveBrand #BrandLoyalty #MarketingTips Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 129: Financial Empowerment for Women
02/11/2025
Episode 129: Financial Empowerment for Women
Why do some of the smartest, most capable women still feel lost when it comes to their finances? Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security. 🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money ✅ The financial myths holding women back (and what’s actually true) ✅ Why the traditional financial system wasn’t built for women—and how EnlightenHer is changing that ✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally. If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation. 🔥 Don’t forget to share this episode with a friend who needs to hear it! Guest Links Websites: / and Money Myths E-Book: 12 Steps to Safeguard Your Financial and Emotional Well-Being: Instagram: Ed’s LinkedIn: Melana’s LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 128: Trends in Purpose-Driven Branding for 2025
02/04/2025
Episode 128: Trends in Purpose-Driven Branding for 2025
Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand’s purpose in the coming year. What You’ll Learn in This Episode: Why staying informed about trends is crucial for purpose-driven brands. Key trends for 2025, including: Alignment with social and environmental causes. The importance of authenticity and transparency. How AI is being used for good. Local impact paired with global vision. Purpose-driven storytelling with measurable outcomes. Employee engagement in social initiatives. Cause marketing collaborations and sustainability practices. Advocacy for social justice and human rights. Practical tips for incorporating these trends into your branding strategy. How to ensure trends align with your brand’s mission and values. Actionable Takeaways: Identify one trend that aligns with your brand’s mission and explore how to integrate it into your strategy. Develop a transparency plan to be more open about your business’s impact. Empower employees to advocate for your brand’s mission through workshops and initiatives. Subscribe & Review: Don’t forget to subscribe to the Brand for Good podcast so you never miss an episode. If you enjoyed this discussion, please leave us a review—it helps us reach more purpose-driven leaders like you. Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 127: Authenticity Over Perfection: Building Trust Authority in the Marketplace
01/28/2025
Episode 127: Authenticity Over Perfection: Building Trust Authority in the Marketplace
Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact. You’ll learn: Why authenticity is the foundation of trust and marketplace authority. How to stand out in a content-saturated world, especially with the rise of AI-generated material. Practical strategies for embracing authentic branding in 2025. Actionable steps you can take right now to create a brand that connects with your audience on a deeper level. Plus, I’ll tell you a bit about my free 9-Point Personal Brand Authority Audit—a powerful tool to help you uncover hidden gaps, clarify your positioning, and build a brand that commands respect and attention. Let’s Connect: If you found this episode inspiring, subscribe to Brand for Good and share it with a friend who’s building their brand. Don’t forget to leave a review to help others discover the show! Here’s to an authentic and impactful 2025—let’s make it our best year yet! Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 126: Vision + Strategy = Breakthrough Success
12/24/2024
Episode 126: Vision + Strategy = Breakthrough Success
This week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you to join me in an upcoming strategic vision workshop! The overarching message of this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business. Prosper for Purpose Links Join The (Magical) Strategic Vision Workshop: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 125: From Stuck to Breakthrough with Amy Posner
12/03/2024
Episode 125: From Stuck to Breakthrough with Amy Posner
Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too! Guest Links Website: LinkedIn: Instagram: Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: Episode link:
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Episode 124: How Gratitude Fuels Business
11/26/2024
Episode 124: How Gratitude Fuels Business
Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth. Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement. In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship between optimism, self-confidence, and gratitude and share how you can express gratitude to build stronger relationships. Brand for Good Links: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner
11/19/2024
Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner
Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost you. Key questions to ask when evaluating potential partners to ensure they can deliver real results. I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience. Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions. Listen now and protect your brand’s future. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 122: The State of Marketing: Trends, Predictions and Insights
11/13/2024
Episode 122: The State of Marketing: Trends, Predictions and Insights
In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand. Tune in to discover… Emerging Trends: Learn about the rise of AI and automation, the power of purpose-driven branding, and the rapid growth of video and audio content. 2025 Predictions: My predictions on what the future holds for community-led growth, predictive analytics, and content that converts. Actionable Insights: Practical strategies for incorporating these trends into your content mix, building a loyal community, and adapting your key messages to align with the changing landscape. If you’re ready to future-proof your brand and elevate your marketing strategy, this episode–packed with insights and inspiration–will help you get there! Quotes: “Authenticity isn’t just a buzzword—it’s a competitive advantage that builds trust and brand loyalty.” “AI is a powerful tool, but remember: it’s there to enhance your brand’s voice, not define it.” “In 2025, the brands that thrive will be the ones that can build real communities around shared values and purpose.” Brand for Good Links Email your thoughts about this episode: Related Episodes: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 121: It All Adds Up with Dr. Ranelli A Williams, CPA
10/29/2024
Episode 121: It All Adds Up with Dr. Ranelli A Williams, CPA
Do you want to establish wealthy habits? Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing. Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you! In this episode, we discuss: How writing a book on faith contributed to her success The natural evolution of her business and her brand Why her Wealthy Habits process begins with wiring your mindset for success How to sync up your wealth GPS What it’s like to run a business with your spouse How it’s going with her participation in 75 Hard Guest Links Website: LinkedIn: Instagram: Facebook: Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: Episode link:
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Episode 120: The Rise of Brand Journalism
10/22/2024
Episode 120: The Rise of Brand Journalism
In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers. Tune in to discover: What brand journalism is and how it differs from content marketing Why storytelling is a powerful way to build lasting relationships with your audience How to use brand journalism to enhance your brand’s reputation and authority Practical steps to incorporate brand journalism into your marketing strategy Whether you’re a business owner, content creator, or marketer, this episode will give you the insights you need to elevate your brand through meaningful storytelling. Key points: Brand Journalism vs. Content Marketing: While content marketing is often transactional and focused on driving conversions, brand journalism prioritizes storytelling, trust-building, and long-term relationships. Authenticity and Trust: Consumers are tuning out traditional ads, but they’re engaging with brands that provide authentic, valuable content. Brand journalism is an effective way to create this connection. Building Your Brand Narrative: By telling your own stories, you can shape your brand’s narrative without relying on external publications. This helps you build authority and a loyal audience over time. Long-Term Impact: Unlike time-sensitive promotional content, the stories you tell through brand journalism can have a long shelf life, continuing to engage your audience long after they’re published. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 119: Heart-Centered Sales with Dora Rankin
10/15/2024
Episode 119: Heart-Centered Sales with Dora Rankin
If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell. Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of her first mentor at work and how that experience contributed to her philosophy of caring for others as the core first step in her sales process. Key Takeaways: You build your brand with your first job and often you don’t necessarily realize that until years later. How being yourself wherever you show up builds your reputation. How a background in commercial banking helped her hone her skills. How going out on her own helped her build her intellectual property. How she found a gap in the market she felt particularly capable of filling. How activating your market comes down to a flywheel of inbound and outbound marketing and sales. Why traditional networking is dead and what to do instead. The ONLY four ways to sell. Guest Links Website: Book: LinkedIn: Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: Episode link:
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Episode 118: Human-Centered Marketing
10/08/2024
Episode 118: Human-Centered Marketing
In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand. The Role of Empathy in Marketing: Discover how understanding your customers' feelings and needs can help build loyalty and increase conversions. Real-World Examples: See how brands like Dove, Warby Parker, and Nike use empathy to drive their most successful campaigns. How to Make Your Marketing More Human-Centered: Practical steps to incorporate empathy into your marketing strategy. Whether you're a business owner, marketer, or entrepreneur, this episode will help you connect with your audience on a deeper level and achieve better results for your brand! Key Takeaways Human-Centered Marketing: Focuses on understanding customers' emotions, pain points, and needs, helping to build stronger relationships and trust. Empathy Drives Business: Brands that use empathy in their messaging and customer experiences see higher customer retention, better engagement, and improved long-term success. Examples of Empathy-Driven Brands: Dove’s Real Beauty campaign, Warby Parker’s customer-first policies, and Nike’s emotional storytelling showcase the impact of empathy in marketing. Actionable Tips: Start listening to your customers, develop personas, use storytelling, solve problems rather than just selling, and personalize your messaging to make your marketing more human-centered. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 117: When Bigger Isn’t Better
10/01/2024
Episode 117: When Bigger Isn’t Better
In this episode of Brand for Good, I challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth! We discuss: The Importance of the Right Data: Why understanding and tracking the right metrics is crucial for your business. Small but Mighty: How small but engaged TikTok accounts, email lists, and Facebook groups can outperform larger ones by focusing on their ideal audience. The Power of Niching Down: Why narrowing your focus helps attract the right people to your content and increases engagement. Tips for Creating Niche-Focused Content: Practical strategies to ensure your content resonates with your ideal audience and stands out in a crowded market. If you’re tired of chasing vanity metrics and want to focus on what really matters, this episode is for you! Key Takeaways Bigger Doesn’t Mean Better: A large audience isn’t valuable unless they’re the right audience. Focusing on quality over quantity can lead to better engagement and revenue. The Right Metrics Matter: Identifying and tracking metrics that align with your business goals is more important than chasing high follower counts or likes. Niche Content is Powerful: Creating content for a specific, well-defined audience helps build stronger connections and drives meaningful results. Social Algorithms Favor Niche Content: Platforms are now prioritizing niche content, making it easier to reach your ideal audience without needing a massive following. Free Marketing Scorecard Template: Download our marketing sorecard template to track the metrics that matter most for your business: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Previous Episode: Missed our last episode on creating a business scorecard? Listen here: Current Episode:
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Episode 116: Marketing Metrics that Matter
09/24/2024
Episode 116: Marketing Metrics that Matter
In this episode of Brand for Good, I explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters. We cover: Why Scorecards Are Important: How scorecards provide clarity and alignment across your team Creating the Right Scorecard: Steps to build a scorecard that tracks your key business objectives with the right KPIs Using Scorecards to Prioritize: How scorecards guide decision-making and help you focus on areas needing improvement Measuring What Matters: Why focusing on the right metrics fosters accountability and drives business growth Whether you’re a six-figure entrepreneur or managing a multi-million dollar business, this episode will equip you with the right tools to ensure you’re on the best path to success! Key Takeaways Scorecards vs. Dashboards: Scorecards focus on specific time periods to track progress, while dashboards offer real-time monitoring. Setting the Right KPIs: Identifying the key performance indicators that matter most for your business goals is essential to effective tracking. Data-Driven Decisions: Scorecards allow you to prioritize activities, make adjustments when needed, and maintain focus on what drives growth. Fostering Accountability: By tracking the right metrics, scorecards help teams stay accountable and aligned with the company's overall strategy. Free Resource: Want to track your progress with a scorecard template? Download our free template here: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 115: The Why and How of My Free Brand Course
09/03/2024
Episode 115: The Why and How of My Free Brand Course
In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing and teaching and how these loves inspired my approach to podcasting. I also offer practical advice on how to create time for brand development, along with a step-by-step guide to make real progress by revisiting each episode in the series. Key Takeaways: Why 15 Episodes on Upbranding: Learn why I chose to focus on branding for an extended series and how it can help you elevate your brand’s identity, visibility, and impact. Growing Impact Over Audience: Understand my goal of growing my impact through the podcast, reaching more people than I ever could with her agency alone. The Power of Teaching: Discover how my love of teaching, which began in elementary school, shapes my approach to sharing knowledge today. Finding Time to Implement: Get practical tips on using block scheduling to carve out time for brand development and explore how dedicating just an hour per step can lead you to the finish line. A Step-by-Step Approach: Learn why revisiting episodes 100-114 and taking action after each one is the key to creating a stronger, more impactful brand. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 114: Copywriting Techniques That Turn Browsers Into Buyers
08/27/2024
Episode 114: Copywriting Techniques That Turn Browsers Into Buyers
In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a purchase, signing up for a newsletter, or reaching out to learn more about your services. Key Takeaways: Speaking to Multiple Ideal Prospects: Learn how to divide and direct your website visitors to the right place early on, ensuring they find the most relevant information for their needs. The Power of Storytelling: Discover how to craft a compelling narrative within your web copy that integrates your vision, mission, and values while making your prospects the protagonists of the story. The Role of Headlines and Subheadings: Understand the importance of well-written headlines and subheadings in guiding visitors through your content and keeping them engaged. Strategic Calls to Action: Learn how to create CTAs that are compelling, clear, and aligned with your overall goals to drive conversions. Effective Copywriting Techniques: Explore the benefits of using customer-focused language, addressing pain points, and incorporating social proof like testimonials. Quick Tips for Better Copywriting: Get actionable tips to immediately improve your website copy, from using simple language to varying sentence length and crafting strong CTAs. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 113: The Write Way to Create Sales and Services Pages
08/20/2024
Episode 113: The Write Way to Create Sales and Services Pages
In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizing your services page to crafting persuasive copy that speaks directly to your ideal customers. Key Takeaways: Understanding the Difference: Learn the key differences between a services page and a sales page, and when to use each. Organizing Your Services Page: Tips on how to effectively structure your services page to guide visitors to the right service for their needs. Crafting Persuasive Sales Pages: Discover how to write compelling copy for each service that addresses customer concerns, highlights benefits, and includes strong calls to action. Understanding the Customer Journey: Why it's crucial to tailor your messaging to the specific needs of your customers at different stages of their buying journey. The Importance of Metrics: Insights on why tracking conversion rates, bounce rates, and other metrics on your sales and services pages is essential for continuous improvement. Keeping Visitors Engaged: Strategies for organizing your content to maintain visitor engagement and encourage them to take action. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 112: How to Increase Homepage Conversions
08/13/2024
Episode 112: How to Increase Homepage Conversions
Welcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive action, grab a pen and paper, because I’m here to help you turn things around! Key Takeaways: The Biggest Website Mistake: Learn why making your website all about your company can hurt conversions and why focusing on the customer is crucial. Avoiding "Hi, I, and We" in Your Header: Discover why these words can disengage your audience and how to craft a powerful headline that grabs attention. Crafting a Powerful Headline: Tips on creating a clear and compelling headline that communicates your value proposition in seconds. Communicate What You Stand For and Against: How to differentiate your brand by addressing industry pain points and positioning yourself as the solution. Highlighting Your Value Proposition: Understand the importance of a unique value proposition and how to make yours stand out. Focus on Benefits, Not Features: Learn how to clearly communicate the benefits of your offering, rather than just listing features. Showcasing Social Proof: The role of testimonials, reviews, and other forms of social proof in building trust and encouraging conversions. Sharing Your Success Path: How to create a clear and concise roadmap that guides your visitors from interest to action. Introducing Yourself: When and how to introduce your company and your story to build credibility without shifting focus away from the customer. Strong Call to Action: Strategies for crafting a compelling and unmistakable call to action that drives results. Offering a Freebie: Ideas for valuable lead magnets that can capture visitor information and start building a relationship. The Footer: Best practices for organizing your footer to include essential information and maintain navigational ease. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 111: 4 Essential Brand Stories
07/30/2024
Episode 111: 4 Essential Brand Stories
In this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market! Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Patagonia, Warby Parker, and TOMS Shoes. Discover how to craft and share your origin story, signature story, transformation story, and personal stories to create a powerful connection with your audience. Key Takeaways: Why Brand Stories Matter: Understanding the power of stories in connecting on a human level, evoking emotions, building trust, and making brands memorable. The Four Essential Brand Stories: The Origin Story: The who and why behind your brand, highlighting the journey and motivations of the founders. Example: Ben & Jerry's – From a $5 ice cream-making course to a socially conscious ice cream brand. The Signature Story: A memorable, relatable, and inspiring abbreviated version of the origin story. Example: Patagonia – Yvon Chouinard's journey from a climber to a sustainable product innovator. The Transformation Story: Showcasing the impact of your product or method on customers' lives. Example: Warby Parker – Making stylish eyewear accessible and while impacting customer confidence. Personal Stories: Highlighting the personal journeys of key individuals behind your brand. Example: TOMS Shoes – How Blake Mycoskie's inspiration from Argentina led to the One for One model. Using Brand Stories Effectively: Tips for authenticity, consistency, brevity, emotional engagement, and maintaining your brand's unique voice. If you enjoyed this episode, please subscribe and leave us a review. Share your brand stories with us on social media using the hashtag #BrandForGood. Stay tuned for more insights on building impactful brands in our upcoming episodes! Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 110: Key Messages for Memorable Marketing
07/23/2024
Episode 110: Key Messages for Memorable Marketing
In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications. From your website to social media…PR to public speaking….we cover it all! Learn how to create powerful key messages inspired by your brand's positioning statement, and discover the SCREAM criteria that make them specific, clear, relevant, emotional, actionable, and memorable. Plus, get practical tips on crafting your own key messages to ensure your brand is communicated consistently across all channels. Key Takeaways: Definition of Key Messages: Core messages that convey the essence of your brand and are remembered by your audience. Importance of Key Messages: They form the foundation of your brand's copy and communications, ensuring consistency and coherence across all platforms. Role in Brand Guides: Key messages should be part of a brand guide to maintain consistency when multiple people are involved in communications. Inspiration from Positioning Statements: Your brand’s positioning statement informs your key messages, focusing on target customers, competitive differentiation, unique benefits, and core messaging. SCREAM Criteria for Key Messages: Specific, Clear, Relevant, Emotional, Actionable, and Memorable. Steps to Create Key Messages: Understand your brand positioning, identify your target audience, highlight unique benefits, and use the SCREAM criteria. Aim for 3 to 5 key messages. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 109: Find Your Brand Voice
07/16/2024
Episode 109: Find Your Brand Voice
Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice. Join us as we discuss: The Importance of Brand Voice: Understand why a consistent brand voice is crucial for building trust and recognition. Voice vs. Tone: Learn the key differences between brand voice and tone and how you can use them effectively. How to Develop a Brand Voice: Discover practical steps to create a compelling brand voice that resonates with your audience. Examples from Top Brands: Get inspired by how Dove, Athleta, and Warby Parker have successfully crafted and maintained their brand voices. Whether you're a six-figure entrepreneur or the owner of a multi-million dollar company, this episode will provide valuable insights to help you refine your brand’s communication strategy. Tune in to find out how to ensure your brand's voice is heard loud and clear! Key Takeaways A consistent brand voice builds reliability and fosters trust with your audience. While brand voice is the overall personality of your brand, tone adapts based on the context and channel. Steps to develop a brand voice include identifying core values, understanding your audience, and maintaining consistency across all communications. Examples from brands like Dove, Athleta, and Warby Parker illustrate the power of a strong brand voice. Quotes “A strong, consistent brand voice builds reliability and trust.” “Brand voice is your brand’s personality, while tone is the mood or emotion conveyed in specific messages.” “Understanding your audience is key to developing a brand voice that resonates.” Call to Action If you enjoyed this episode, please subscribe to Brand for Good, leave us a review, and share this episode with your network. Stay tuned for our next episode where we'll continue exploring how to build successful and impactful brands. Thank you for listening! Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 108: Position for Impact
07/02/2024
Episode 108: Position for Impact
In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace. Learn how effective positioning can help you reach and serve more people, ensuring that your brand makes a lasting impact! Key Points: Introduction to Brand Positioning Definition and explanation of brand positioning. The unique space your brand occupies in the market and the minds of consumers. Importance of Brand Positioning Competitive Advantage: Differentiates your brand from competitors. Customer Loyalty and Trust: Builds consistent brand perception and trust. Marketing Efficiency: Aligns and focuses marketing efforts. Attracting the Right Audience: Appeals directly to those who resonate with your brand. Reaching and Serving More People: Expands your brand’s visibility and impact. Creating a Compelling Brand Position Step 1: Identify your target audience through market research. Step 2: Analyze competitors to find unique positioning opportunities. Step 3: Define your unique value proposition (UVP). Step 4: Craft your brand positioning statement using a structured template. Components include target audience, market definition, brand promise, and reason to believe. Here’s a template you can use: “For [target audience], [brand] is the [market definition] that [brand promise] because [reason to believe].” Step 5: Test and refine your positioning statement with feedback from your target audience. Examples of Strong Brand Positioning Real-world examples from brands like Apple and Nike. Quotes: "Brand positioning is about defining how you want your customers to perceive your brand relative to competitors." "Effective brand positioning helps expand your reach and serve more people, aligning with our mission of doing good through business." Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: Email your thoughts about this episode: …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: position-for-impact
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Episode 107: Leverage Your Unfair Advantage
06/25/2024
Episode 107: Leverage Your Unfair Advantage
In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. This episode is packed with practical insights and examples to help you differentiate your brand and drive business growth! Key Points: Introduction to Brand Value Proposition How it builds on your brand promise Importance of a Brand Value Proposition Clarify your brand’s purpose and direction. Differentiate your brand in a crowded marketplace. Drive customer engagement and loyalty. Increase conversion rates. Create a Compelling Brand Value Proposition How to understand your audience Identify your unique benefits and what sets you apart Analyze competitors Craft your clear, concise, and compelling value proposition statement. Template: "At [Brand], we provide [target audience] with [unique benefit] by [how you provide it]. Unlike [competitor], we [unfair advantage]." Quotes: "Your value proposition is where you leverage your unfair advantage – the unique strengths and capabilities that only your brand possesses." "A compelling value proposition resonates with your target audience, driving engagement and loyalty." Stay tuned for next week’s episode, when we’ll dive into brand positioning and explore how you can strategically position your brand to maximize impact. If you enjoyed this episode, please subscribe and leave a review. Share your thoughts and experiences with brand value propositions in the comments, and remember to join us next time as we continue to explore the power of branding for good! Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: Email your thoughts about this episode: …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: leverage-your-unfair-advantage
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Episode 106: Your Brand Promise
06/18/2024
Episode 106: Your Brand Promise
A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand promise is a statement that communicates to customers what they can expect from a brand's products or services. It is important for distinguishing one brand from another as well as for building trust in the market. How do you write a clear, concise, and compelling brand promise, and how can you ensure that you deliver on your promise? What promises do our favorite brands convey? Do they deliver on those promises? The right brand promise will help you build trust, differentiation, consistency, and emotional connection with your clients/customers…I promise! Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: Email your thoughts about this episode: …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 105: The Power of Core Values
06/11/2024
Episode 105: The Power of Core Values
Are you ready to unlock the true potential within yourself and your business? In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles. Episode Highlights: Introduction to Core Values: Understand what core values are and why they matter in both personal and professional realms. Living Your Values: Learn practical exercises to identify and consistently live by your core values, enhancing your integrity and authenticity. Business Core Values: Discover a step-by-step guide to help businesses define and integrate their core values, fostering a culture of trust and credibility. Leadership and Decision-Making: Explore how core values guide effective leadership and ethical decision-making. Impact on Society: Reflect on how collective core values shape our society and address global challenges. As Elvis Presley once said, "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." This episode will inspire you to reflect on your own values and ensure that they guide every action you choose to take. Brand for Good Links Get The Essential Guide to Defining Core Values for Your Business: Email your thoughts about this episode: …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 104: How Purpose Leads Your Mission, Vision and Values
06/04/2024
Episode 104: How Purpose Leads Your Mission, Vision and Values
Your brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. In this episode, I’m sharing the Brand for Good process for creating this asset for your business so that you can attract better talent, inspire your community, and out-perform your competition. Brand for Good Links Email your thoughts about this episode: …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 103: Hire the Right Expert at the Right Time
05/28/2024
Episode 103: Hire the Right Expert at the Right Time
Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good. I believe there are 5 essential areas of your business that require expertise, and if you don’t have that expertise, you probably want to hire someone who does. This person doesn’t need to be an employee—instead, look for the best expert you can find (and afford) for each stage of your business. Listen as I describe what five key experts can offer your business and discuss three additional experts that have proven to be invaluable to my own company. Brand for Good Links Email your thoughts about this episode: …or, better yet, leave us a review! Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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