Brand for Good

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.

Episode 184: Why Authority Attracts Opportunity 03/17/2026

Episode 183: 5 Reasons Small Businesses Fail to Scale with Trevor McGregor 03/10/2026

Episode 183: 5 Reasons Small Businesses Fail to Scale with Trevor McGregor Why do some businesses plateau while others scale? In this energizing conversation, I talk with high-performance coach Trevor McGregor, who has conducted more than 45,000 one-on-one coaching sessions with leaders ranging from entrepreneurs to Fortune 500 executives and Olympic athletes. Trevor also spent five years working inside Tony Robbins’ organization as one of his top Platinum Coaches. Drawing on decades of experience, Trevor shares the most common patterns he sees in businesses that struggle to grow—and what leaders must do differently to scale. The conversation goes beyond tactics. Trevor and I explore the psychology of leadership, why entrepreneurs often become the bottleneck in their own companies, and how mindset, systems, and strategy must work together to create sustainable growth. Trevor outlines the five key reasons small businesses fail to scale, along with practical frameworks to help leaders shift their thinking, structure their time, and execute with discipline. If you’re a business owner who feels stuck, overwhelmed, or ready for your next level of growth, this episode offers a powerful masterclass in performance, leadership, and scaling with intention. In This Episode 1. Limiting Beliefs Hold Leaders Back The first barrier to growth often exists in the entrepreneur’s own mindset. Trevor explains how fear frequently shows up in three forms: Fear of failure Fear of criticism Fear of being unworthy of success He introduces the Law of Polarity as a tool to reframe fear. If failure is possible, success is equally possible. Shifting perspective can open new possibilities for action and growth. 2. Lack of a Strategic Plan Many business owners work incredibly hard but operate without a clear roadmap. Trevor explains why leaders must define: Short-term goals (1–3 years) Long-term goals (3–10 years) A compelling vision for their life and business Without a clear destination, scaling becomes reactive instead of intentional. 3. Weak Systems and Support Structures Growth requires more than effort—it requires infrastructure. Trevor emphasizes the importance of: Clear processes and SOPs Delegation and team structure Hiring the right people for the right roles Leveraging tools, technology, and support Without strong systems, founders often remain trapped doing everything themselves. 4. Poor Time Management Trevor highlights the “Rule of 168”—the number of hours we all have each week. The real question is how those hours are used. Many business owners spend time on urgent tasks instead of important ones. High performers build routines, block time strategically, and focus on activities that actually move the business forward. 5. Lack of Execution, Measurement, and Accountability Trevor’s fifth reason includes three critical elements: Execution – taking intelligent, consistent action Measurement – tracking progress and course-correcting Accountability – having someone who keeps you committed to your goals Without these, even the best strategy stays stuck on paper. Four Shifts That Can Transform Your Business Trevor also shares four “S” principles that can dramatically improve performance: State – manage your mindset and emotional state Story – redefine the identity you hold about yourself Standards – raise what you are willing to tolerate Strategy – build an action plan aligned with your vision When leaders change these internal drivers, their results often change as well. Resources Mentioned Trevor is offering listeners a free gift: Rich Beyond Belief Mini Audio Series Eight short audio lessons featuring high-performance coaching frameworks. Access it here: You can also learn more about Trevor’s coaching programs at: Brand for Good Links Email your thoughts about this episode: Follow Lorraine on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Join the Peerless Brands Facebook community by Prosper for Purpose: Episode Link: Want real marketing guidance and support for less than $50/month? Join the Brand Lab: /episode/index/show/theprosperproject/id/40379060

Episode 182: The Many Benefits of Having a Thought Partner with Jennifer Marsik Friess 03/03/2026

Episode 182: The Many Benefits of Having a Thought Partner with Jennifer Marsik Friess In 2014, I met another PR professional at a retreat and we decided to try something simple: weekly accountability calls. We thought it might last a few months. Twelve years later, we’re still meeting. In this episode of Brand for Good, I sit down with my longtime accountability partner, Jennifer Marsik Friess, founder of JEMEF PR, to reflect on what has made this relationship endure — and why it has been one of the most valuable investments in my business and life. What began as project-based accountability evolved into something much deeper: a true thought partnership. Over the years, we’ve helped each other raise rates, navigate difficult client conversations, process imposter syndrome, manage team challenges, move through grief, and recalibrate during life transitions. We’ve only been in the same room four times in twelve years. But every week, we think together. In this conversation, I share what I’ve learned about why these partnerships work when so many others fizzle — and how you can cultivate one of your own. In this episode, I talk about: Why accountability isn’t really about metrics — it’s about honesty The power of showing up to give instead of keeping score How long-term context sharpens decision-making Why one-to-one partnerships often go deeper than masterminds How to recognize when a relationship energizes you — or drains you Why success is rarely built in isolation I also reflect on how being a giver in this relationship changed me. It strengthened my communication, sharpened my leadership, and gave me the confidence to take up more space in my work. If you’ve ever felt like you’re leading in a vacuum, carrying decisions alone, or wishing you had one person who really understood your business history and blind spots — this episode is for you. Because no one can read the label from inside the container. Sometimes you just need someone outside the bottle. Brand for Good Links Email your thoughts about this episode: Follow Lorraine on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Join the Peerless Brands Facebook community by Prosper for Purpose: Episode Link: Want real marketing guidance and support for less than $50/month? Join the Brand Lab: /episode/index/show/theprosperproject/id/40294265

Episode 181: Building Your Expert Influence 02/24/2026

Episode 181: Building Your Expert Influence What would happen if you walked away from your most active social platform for 90 days? Would your authority collapse? Would your audience disappear? Would the algorithm erase you? In this final episode of a three-part series on attention vs. influence, I share what happened when I intentionally stepped back from her most active channel during the summer of 2024 while awaiting the arrival of my first grandchild. I lost less than 0.5% of my followers. That’s all. Because influence, unlike attention, doesn’t evaporate. In Episodes 179 and 180, I explored the difference between attention and influence, and why most leaders reset to zero every day without realizing it. In this episode, I complete the arc by introducing the deeper truth: Influence is not built through activity. It’s built through architecture. If you want your ideas to carry weight — even when you’re not posting — you need structure. I want you to know about the three layers of Influence Architecture: 1. Core Belief What do you stand for? What do you challenge? What do you articulate clearly that others can’t? Without a defined belief, you’re a commentator. With one, you become a reference point. 2. Authority Anchors What assets hold your ideas in place? A podcast. A proprietary framework. A signature workshop. A defined methodology. Without anchors, ideas float. With anchors, they root. 3. Compounding Distribution Are your ideas stacking and deepening? Or are you producing disconnected insights? Influence compounds when each piece builds on the last. Brand Influence Accelerator (March 2–6) If this three-part series resonated with you, the Brand Influence Accelerator is your next step. This is not a content challenge. It’s a free five-day intensive where you will design your authority architecture: Expose your Authority Contradiction Clarify your Authority Anchor Choose your Authority Engine Design your Trust Pathway Install your Influence System Built for leaders who are done chasing attention and ready to build influence that lasts. Register Brand for Good Links Reach out for a review of your content: Follow Lorraine on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Join the Peerless Brands Facebook community by Prosper for Purpose: Additional resources from Prosper for Purpose: Episode link: /episode/index/show/theprosperproject/id/40212430

Episode 180: Influence Is the Currency of Your Market 02/17/2026

Episode 179: The Post-Attention Economy: Why Great Copy Can’t Be Automated 02/10/2026

Episode 178: How to Build Authority on YouTube Without Going Viral, with Nate Woodbury 02/03/2026

Episode 177: The State of Marketing in 2026 01/27/2026

Episode 177: The State of Marketing in 2026 2026 isn’t another year of incremental change—it’s a reset. In this episode of Brand for Good, I break down the most important marketing shifts shaping the year ahead and explain where leaders should focus to build credibility, trust, and growth that compounds. From B2B and boutique businesses to B2C brands and nonprofit organizations, the common thread is clear: visibility alone no longer wins—credibility does. I walk through what’s changing, what’s no longer working, and how AI, personalization, community, and reputation are reshaping how people discover, evaluate, and choose brands in 2026. B2B Marketing: From Selling Attention to Enabling Decisions In B2B, marketing is shifting from generating interest to enabling confident buyer decisions, with clarity, AI-informed insight, and account-based precision replacing vague messaging, volume tactics, and sales-led explanations. Boutique Businesses: Positioning, Relationships, and Story as Growth Engines For solopreneurs and boutique firms, growth in 2026 comes not from visibility or algorithms, but from clear positioning, small trusted communities, referral momentum, and storytelling that helps people understand what you stand for and why you’re different. B2C Marketing: AI-Driven Discovery Meets Human Trust In B2C, AI is now the front door to discovery, but human connection is what drives choice—meaning brands must balance machine-readable clarity with authentic storytelling, creator-led trust, and community-driven credibility. Nonprofit Marketing: Stewardship, Not Promotion Nonprofit marketing in 2026 is defined by personalized donor engagement, year-round digital community building, and transparent impact storytelling that helps donors feel known, involved, and confident their support is making a real difference. The Unifying Shift Across Every Sector Across all four categories, one truth stands out: credibility compounds. In an AI-driven world, trust increasingly comes from what others say about you—your partnerships, reputation, impact, and consistency—not just your own content. The brands that will win in 2026 aren’t the loudest or the most prolific. They’re the ones that are clear, credible, cited, and believed. Resources & Next Steps If this episode helped you refocus on what actually matters, I invite you to explore the Category of One Brand Lab, where I help leaders turn expertise, trust, and belief into a brand that leads its market. Brand for Good Links Email your thoughts about this episode: Follow Lorraine on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Join the Peerless Brands Facebook community by Prosper for Purpose: Want real marketing guidance and support for less than $50/month? Join the Brand Lab: Episode Link: /episode/index/show/theprosperproject/id/39893635

Episode 176: How My Word of the Year Works for You 01/20/2026

Episode 175: I Built a Business on a Belief—Not a Business Plan 01/13/2026

Episode 175: I Built a Business on a Belief—Not a Business Plan Thirteen years ago, I didn’t start Prosper for Purpose with a business plan. I started it with a belief. That businesses could do well by doing good. That talking openly about values could help a business—not hurt it. And that trust—not visibility—would eventually become the most valuable currency of all. At the time, many people told me that belief was naive. In this episode, I reflect on what the past thirteen years have actually proven—and why building a brand that lasts has far less to do with chasing algorithms, trends, or tactics, and everything to do with alignment. This isn’t a highlight reel. It’s a manifesto. I share the story behind founding Prosper for Purpose, the tension between impact and income that shaped my career, and the moments when holding onto belief felt risky, uncertain, and expensive. I talk about what the market taught me, how the work evolved from implementation to strategy and advisory, and why clarity—not activity—is what leaders need most right now. We explore: Why so many leaders think their marketing isn’t working when the real issue is positioning How “being for everyone” quietly erodes trust and authority Why growth often requires subtraction, not addition The cost—and the reward—of choosing alignment over safety What it really means to build a Category-of-One brand in an era of look-alike marketing If you’re in a season where the old playbook no longer fits—where what used to work feels heavy, misaligned, or hollow—this episode is for you. Because you’re not failing. You’re evolving. And the brands that last aren’t the loudest. They’re the clearest. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39712925

Episode 174: Getting Picked: How Speaking Builds Trust, Authority & Revenue with Aurora Gregory 01/06/2026

Episode 174: Getting Picked: How Speaking Builds Trust, Authority & Revenue with Aurora Gregory Speaking is often treated like a visibility play. Get on a stage. Be seen. Build awareness. But in this episode, I sit down with presentation strategist and communication expert Aurora Gregory to talk about why speaking is actually one of the most strategic forms of brand-building PR available to leaders right now. Aurora has spent more than 25 years behind the scenes helping executives, entrepreneurs, and experts turn complex ideas into clear, compelling presentations that connect and convert. And what she shares in this conversation reinforces something I deeply believe: Speaking isn’t performance. It’s connection. And connection is trust. In this episode, we explore: What event planners and podcast hosts actually look for when choosing speakers Why your written pitch matters more than your speaker reel at first How to create a signature talk that positions you clearly and memorably The biggest mistake speakers make when they try to “teach everything” How to ethically and effectively move an audience to action How speaking fuels real business growth — not just visibility Aurora also introduces her “Get Picked” framework, a strategic approach to helping speakers land stages by clearly articulating the transformation they deliver — not just their credentials. This episode will shift how you think about using your voice, your ideas, and your expertise to build a brand people trust. Guest Links Website: The Stage Whisperer Podcast: Aurora’s FREE One Page Wonder Speaker Webpage Checklist: Connect on LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39623805

Episode 173: What to Carry Forward Into 2026 (and What to Leave Behind) 12/30/2025

Episode 173: What to Carry Forward Into 2026 (and What to Leave Behind) There’s something unique about the days between Christmas and New Year’s. The rush has passed, the next chapter hasn’t begun, and for a brief moment, we’re invited into stillness. This final episode of 2025 is not about goals, predictions, or productivity. It’s about intention. In this conversation, I share how I’m personally closing the year — through reflection, journaling, and sitting with the same questions I’ve been asking throughout the last few episodes: questions about impact, alignment, leadership, and what this season of business and life is really asking of us. I talk openly about what 2025 required of me, including the difficult decision to let go of a core stand-alone service that had produced strong revenue — not because it failed, but because I knew it no longer worked on its own in a changing market. Making space without guarantees was uncomfortable, but it opened the door to what my heart was calling me to create next. You’ll hear what sustained me this year — especially the power of being in the same room with people, sharing space, conversation, and connection — and how clearing space allowed me to return more fully to writing and teaching, the two things I’ve wanted to do since I was nine years old. That space made it possible to launch both the beta version of my brand program and the , my brand and marketing membership — offerings that feel deeply aligned with who I am and how I want to serve. We also explore the difference between goals and intentions. So often, we hit a goal only to immediately set the next one. Intention works differently. Intention creates room to expand — to grow into the kind of work, leadership, and impact that feels sustainable and honest. As I look ahead to 2026, I share what I’m expanding into next: more writing, launching my Substack, growing opportunities to speak and teach, and finally finishing my book — not from urgency, but from alignment. This episode is an invitation to slow down, to listen, and to close the year with wisdom rather than pressure. If you’re feeling the pull to release what no longer fits and carry forward what strengthened you, I hope this conversation meets you right where you are. Brand for Good Links Learn more about the program and the monthly membership. Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39556610

Episode 172: Your 2026 Impact & Influence Blueprint 12/23/2025

Episode 172: Your 2026 Impact & Influence Blueprint As we prepare to step into 2026, I wanted to offer something more meaningful than predictions or tactics — a strategic blueprint for building impact and influence in a year that will demand more clarity, not more noise. In this episode, I share what I believe 2026 is really asking of purpose-driven leaders and entrepreneurs. Content will continue to accelerate. AI will make visibility easier than ever. But trust — real trust — will become the most valuable currency. This conversation is about how impact and influence work together — and why you can’t sustain one without the other. I walk you through the three core levers that will shape the brands that thrive in 2026: Identity & Category of One clarity — knowing who you are, who you serve, and what you stand for High-trust visibility — communicating your thinking, not chasing attention Strategic connection — building community, collaboration, and relationships that compound over time We also explore why 2026 is not a reinvention year, but a realignment year. This is the time to refine what already works, release what no longer fits, and lead with conviction instead of performance. I share the three questions I believe every leader should answer before the year begins — questions that simplify decision-making, sharpen focus, and anchor strategy in clarity rather than chaos. This episode is not about doing more. It’s about doing what matters. And doing it with intention. If you’re looking to build a brand that earns trust, creates real impact, and leads with purpose in 2026, this conversation is your starting point. Brand for Good Links Learn more about the program and the monthly membership. Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39514820

Episode 171: Impact Isn’t Accidental: How to End 2025 With Clarity and Intention 12/16/2025

Episode 171: Impact Isn’t Accidental: How to End 2025 With Clarity and Intention As 2025 comes to a close, I wanted to pause before jumping into strategy and planning — and reflect on what this year actually taught us about leadership, clarity, and impact. This wasn’t a year that rewarded the loudest brands or the busiest leaders. It was a year that revealed what was already there. Visibility increased. Content exploded. AI accelerated everything. But trust didn’t keep pace. In this episode, I share what I’ve observed — in my own leadership, in my clients, and across the market — about why clarity has quietly become the most important leadership skill of our time. We talk about why impact isn’t accidental, how misalignment drains energy and trust, and why brands with deep identity and conviction grew steadily and sustainably this year. I also walk you through the Quadruple Bottom Line I use to define real impact: People Planet Profit Purpose Using that framework, I invite you into a meaningful year-end reflection — not focused on vanity metrics, but on alignment, stewardship, and long-term contribution. You’ll also hear a 2025 Impact Audit, a simple but powerful exercise I use with my clients to help them see their year clearly, compassionately, and honestly — and to uncover what this season is asking of them next. This episode is about leadership before tactics. Clarity before momentum. Reflection before reinvention. It sets the foundation for the next two episodes, where we’ll explore impact more deeply and then move into a strategic blueprint for 2026. If you’re feeling the pull to slow down, reassess, and realign before the new year — this conversation is for you. Brand for Good Links Learn more about the and the Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39422780

Episode 170: Blogs, AI Search & The New Rules of Visibility 12/09/2025

Episode 170: Blogs, AI Search & The New Rules of Visibility AI has completely changed the way people discover brands, evaluate expertise, and decide who to trust online. For the first time in more than a decade, we’re not optimizing for search engines anymore — we’re optimizing for generative engines like Google’s AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot. And that means our entire approach to visibility has to evolve. In this episode, I break down the biggest shift I’ve seen since the rise of internet marketing: the move from traditional SEO to GEO — Generative Engine Optimization. I also explain why blogs — yes, blogs! — have become one of the most powerful tools for visibility in 2025 and beyond. Here’s what I cover: Why SEO isn’t enough anymore? I explain how generative search works and why keywords no longer determine visibility. How AI actually decides who is credible? From clarity and structure to author identity, I walk you through the four signals AI looks for when elevating content. Why blogs are outperforming every other content format? I share how blogs create “answerable chunks” AI can extract, cite, and trust — and why this gives small business owners a huge advantage. How to use AI the right way when creating content? There’s a clear difference between AI as an assistant and AI as an author. I teach you how to use the tool without losing your voice. The biggest mistakes that hurt your visibility. From generic prompts to over-polished content, I cover the habits that generative engines immediately deprioritize. Why trust — not tactics — drives modern visibility? We’re living through a trust recession, and I break down how to create content that builds true authority in an AI-driven world. If you want clarity on how to show up online in a way that builds credibility, authority, and long-term discoverability, this episode will give you the roadmap. I’m sharing the strategies I’m using with clients, in my own business, and inside the Category of One Brand Lab — because this shift is too big to ignore. Listen now and learn how to position your brand as the trusted answer in your niche. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39335540

Episode 169: How to Future Proof Your Brand 12/02/2025

Episode 168: Purdue University’s Bold Brand Moves 11/25/2025

Episode 168: Purdue University’s Bold Brand Moves What can small business owners learn from one of the most innovative marketing teams in higher education? A lot more than you might think. In this episode, I sit down with Kelly Hiller, Chief Marketing Officer of Purdue Brand Studio, and Bailey Leffler, Director of Brand — two women who are rewriting the rules on brand partnerships, storytelling, and creative risk-taking. Purdue University has become known for pushing boundaries: the Hello Sunshine collaboration, the Taylor Swift “STEM Era” activation with e.l.f., the record-shattering Solar Eclipse event at the Indianapolis Motor Speedway, and the emotionally charged “What Can You Imagine at Purdue?” brand film. These aren’t just campaigns. They’re bold, strategic moves rooted in possibility, alignment, and a crystal-clear brand platform. In this conversation, Kelly and Bailey pull back the curtain on: Possibility as a discipline — how they create a “shoot your shot” culture where big ideas can grow. Freedom within the framework — why brand constraints actually increase creativity. Collaborations that make history — what separates a logo-slap sponsorship from a revenue-generating, reputation-building partnership. Emotional intelligence in leadership — how Kelly leads more than 100 creatives with trust, clarity, and cultural alignment. The power of internal buy-in — why brand storytelling only works externally when your team understands who you are internally. Data-backed creativity — how every bold move is rooted in research, clear KPIs, and strategic iteration. The future of higher-ed marketing — and what small business owners can borrow from Purdue’s approach right now. Whether you’re a solopreneur, a founder, or a small business owner trying to stand out in a noisy marketplace, this episode will teach you how to think bigger, partner smarter, and build a brand that feels both audacious and aligned. If Purdue can make history through bold, strategic storytelling… so can you. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39163815

Episode 167: Stop Confusing Branding & Marketing 11/18/2025

Episode 167: Stop Confusing Branding & Marketing If you’ve ever felt overwhelmed trying to figure out whether you need branding, marketing, PR, content creation, or copywriting… this episode will feel like a deep exhale. Most business owners aren’t confused because they’re inexperienced — they’re confused because the industry has done a poor job defining its own terms. Everyone uses the same words to mean different things, and people end up hiring the wrong kind of help at the wrong time. To help you avoid losing time and money, I explain the real definitions behind the terms and give you a clear roadmap so you finally know what your business actually needs next. I also share why I shifted from calling myself a PR strategist to a brand strategist — and how that shift helped my clients get far better, more sustainable results. We’ll talk about: The real difference between branding, marketing, and PR (not the misleading versions) Why branding must come before marketing — always Why most business owners hire the wrong help How the industry created the confusion you feel My experience writing radio spots, restaurant ads, and ad campaigns for brands like Jeep and Nabisco The moment I realized PR wasn’t enough My signature formula: Brand Identity + PR = Reputation How to know whether you need branding, PR, or marketing right now And if you want support building your identity, strengthening your reputation, and becoming the go-to in your field, I invite you to join me inside the . The Lab is a monthly membership that teaches you the strategy and storytelling necessary to become the go-to expert in your field. The Lab is just $47/month or $477/year, and doors open today Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/39074510

Episode 166: Connection as a Catalyst 11/11/2025

Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier 11/04/2025

Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier If you think profit is the most important financial number to track in your business, think again. In this episode, I’m joined by Karl Maier, founder of Abunden, to discuss the real driver of sustainable business growth—cash flow. Karl’s experience as a CFO and business advisor has helped companies double their sales in just two years. He’s led multimillion-dollar acquisitions, expanded credit lines, and built the financial systems that turn growth into stability. But it all comes back to one core truth: a profitable business can still fail if it doesn’t manage its cash. We dive into: Why rapid growth can cause cash flow problems—and how to prevent them. How to forecast cash flow short-term and long-term to avoid financial surprises. The smart way to use credit as a tool (not a trap). How clean books and clear financial systems can help you secure better financing and scale faster. What business owners can do to protect themselves from relying too heavily on one client or one revenue stream. Karl also shares lessons from his own journey, including a hard-earned family business story that shaped his passion for helping entrepreneurs avoid preventable financial crises. His message is practical, timely, and deeply relevant for service-based founders navigating today’s uncertain economy. Whether you’re growing fast or just trying to get ahead of your next payroll cycle, this episode will help you see your business through a more strategic, cash-smart lens. Connect with Karl Maier LinkedIn: https:// Website: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/38905385

Episode 164: 5 Ways You’re Hurting Your Brand (Without Even Realizing It) 10/28/2025

Episode 163: The Currency of Connection with Jill Katzenberg 10/21/2025

Episode 162: How to Build a Brand When You’re Multi-Passionate 10/14/2025

Episode 161: Q4: What Will You Harvest and What Will You Sow? 10/07/2025

Episode 161: Q4: What Will You Harvest and What Will You Sow? As the air cools and the leaves begin to fall, I’m reminded that every season has a purpose. For me, fall has always represented reflection and renewal — both in life and in business. In every role I’ve ever held, fall was the time to plan and budget for the following year, and that rhythm has stayed with me. Now, as the founder of Prosper for Purpose, I find that Q4 is not a time to slow down — it’s actually one of our busiest seasons. Many new clients come to us ready to align their messaging, refine their strategies, and prepare for a strong start to the new year. In this episode, I explore the symbolism and significance of the fourth quarter — how, just like farmers, we can harvest what we’ve built while also sowing the seeds for what’s to come. I share how to: Celebrate your harvest — take time to acknowledge what you’ve achieved, even if you didn’t hit every goal. Evaluate your soil — reflect on your marketing, sales, systems, and team to see what’s thriving and what needs to change. Plant your seeds — begin mapping next year’s vision now, so your business is ready to grow when the new year arrives. The truth is, the harvest is what most leaders miss. We get so focused on what’s next that we forget to celebrate what is. But gratitude fuels the energy and optimism we need to finish the year strong — and to step into the next one with purpose and confidence. As we move through this final quarter, I encourage you to pause and ask yourself: What will I harvest from this year? And what will I sow for the one ahead? I also share some exciting news: Prosper for Purpose is about to announce our annual Vision Casting Retreat and a new opportunity to work with me directly on your marketing and PR planning for the year ahead. Use the link in the show notes to join our email list so you’ll be the first to hear about both opportunities — and receive resources to help you finish this year strong and plant the seeds for your most purposeful year yet. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/38493320

Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye) 09/30/2025

Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye) What if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy. You’ll learn: A simple definition of digital accessibility (and how it differs from, yet relies on, inclusive design). Why accessibility is not a checkbox but an ongoing practice—and how to start wherever you are. The business case: stronger SEO, improved conversion, and loyal audiences (including friends/family networks). Quick wins for marketers: meaningful alt text, keyboard-friendly navigation, captions/transcripts for video, and intentional use of emojis and em dashes so screen readers don’t derail your message. Content principles that endure in the AI era: simplicity, authentic storytelling, and the mantra “data informs, emotion transforms.” How teams with smaller budgets can use technology + smart processes to make steady progress. A free way to scan your site and identify accessibility issues (Mike shares where to do it and what to expect). About Mike Barton Mike leads corporate communications and content marketing at AudioEye, a digital accessibility platform serving companies from startups to global enterprises. Previously at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud Enterprise, and Document Cloud. Mike specializes in aligning business goals with human needs through story-driven, accessible digital experiences. Resources Mentioned — free website accessibility scan (mentioned in-episode) Mike Barton on (connect & continue the conversation) Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: /episode/index/show/theprosperproject/id/38405570

Episode 159: How to Debunk Destructive Beliefs 09/23/2025

Episode 158: Compassionate Leadership: Lessons from my Dad 09/16/2025

Episode 157: Building "Know, Like & Trust" in a Trust Recession 09/09/2025

Episode 156: The Brand Shift That Changes Everything 09/02/2025

Episode 155: Selling Without Explaining: The Power of Belief 08/26/2025

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