Brand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
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Episode 146: Smart Leadership and Sales with Luis Báez
06/24/2025
Episode 146: Smart Leadership and Sales with Luis Báez
What does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage. We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash. 💡 We Talk About: How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla Why authenticity—not automation—is your edge in an AI-driven world The biggest myths about personal branding (and what actually opens doors) How Luis helps leaders and founders land high-end clients without grinding The 8–12 touch rule: what most people get wrong about sales follow-up How I use video (and so does Luis!) to build trust and connection What smart leadership really looks like—and why self-awareness is the key Our favorite punctuation mark (spoiler: it’s the em dash) Guest Links Learn more about Luis at Check out his LinkedIn Learning course on personalized sales Explore his Revenue Recode Method programs Follow Luis on LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: ❤️ If You Loved This Episode… Be sure to subscribe so you never miss a conversation, and leave a review so more purpose-driven leaders can find Brand for Good.
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Episode 145: Why I Left Social Media For A Year—And Why I’m Back
06/10/2025
Episode 145: Why I Left Social Media For A Year—And Why I’m Back
After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something I need to live. This is for anyone who’s ever felt burned out by content creation, unsure how to return, or afraid that stepping away might cost them everything. I’m here to tell you it won’t. ✨ In This Episode, I Share: Why I stopped posting—and why I didn’t make a big announcement about it What I think social media experts get wrong about visibility How my clients stayed engaged even when I disappeared from their feeds What really builds brand trust (hint: it’s not constant content) How my Category of One Brand program helped me find a new rhythm Why you have full permission to come back on your own terms 🎯 Resources I Mention: – My signature program for building a brand that leads Follow me on | 💬 Favorite Quote from the Episode: “Your brand isn’t the content you post. It’s the clarity you carry.” Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
06/04/2025
Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation. Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredibly instructive for entrepreneurs navigating today’s evolving landscape. What You’ll Learn: Why bold, clear branding (like “Who’s Your Daddy?”) works—and how to test it with minimal risk The difference between reckless and strategic risk-taking for founders How media coverage and personal brand can compound your authority—even years later Why SEO alone is no longer enough, and how AI is transforming how trust and visibility work online How to future-proof your business with APIs and diversified marketing channels Leadership lessons: how to communicate vision, build ethical culture, and develop internal decision-making frameworks The importance of modeling entrepreneurship—especially for those who didn’t grow up seeing it Memorable Quotes: “When you’re on your own, you don’t have the restrictions. You can take smart risks—because the worst-case scenario is spray-painting over a bad idea.” “Trust is the new currency. Not just with your customers, but with Google. And with AI crawling everything, it matters even more now.” “Entrepreneurship shouldn’t feel inaccessible. Sometimes people just need to see it modeled to believe it’s possible.” Guest Links Website: : Jared’s company provides drug tests, background checks, and more through a national network and online platform Swab Stories on VH1: Reality series inspired by Jared’s mobile DNA testing truck LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
05/27/2025
Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
What if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand? In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion. You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful marketing asset. If you’ve ever launched something to crickets or felt like you’re “doing all the right things” but still not seeing results—this episode will help you uncover the root issue and show you how to fix it. 🔑 Key Topics Covered: The outdated divide between branding and marketing Why strong personal brands convert faster (and more often) Five brand assets that drive powerful, effortless marketing The difference between visibility and influence How to craft a personal brand rooted in trust, not trends Why positioning and perspective matter more than personality Actionable steps to build a brand that earns belief and drives sales 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training. REGISTER NOW for the free live webinar: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 142: You Can’t Build a Personal Brand Without PR
05/20/2025
Episode 142: You Can’t Build a Personal Brand Without PR
Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you. “You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR. That is the focus of this week’s episode, as well as: The things you need to know before hiring someone to help with branding for you or your company, and How you can use PR at any stage to build your brand and scale your business. I also share a list of what should be included in a comprehensive brand identity package. 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training on June 3. Brand for Good Links REGISTER for the free live webinar: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 141: Build Your Peerless & Profitable Brand
05/13/2025
Episode 141: Build Your Peerless & Profitable Brand
What if your brand could be peerless and profitable? What if you were known—not just followed—for the one thing you do better than anyone else? What if your content built trust, your message created demand, and your brand made selling almost effortless? In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency. If you’ve been showing up but not standing out... If your content gets attention but doesn’t convert... If you’re ready to align your personal brand with your professional goals and become the one your audience trusts to solve their problem— This is your episode. I’ll walk you through: The visibility vs. authority trap—and why it’s hurting your brand Why personal branding must evolve if you want to grow your business The #1 mistake I see smart founders make that keeps them overlooked How to align your personality, purpose, and positioning to build real demand And if this message speaks to you, be sure to stay until the end—I’ll invite you to join me for my brand-new free webinar, Peerless & Profitable, where I’ll share the exact strategies I use to help my clients grow unforgettable, revenue-driving brands. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 140: The Authority Shift: How to Turn Attention Into Income
05/06/2025
Episode 140: The Authority Shift: How to Turn Attention Into Income
If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after. What You’ll Learn: Why the old personal branding model no longer works How the trust recession has changed audience behavior The difference between visibility and authority Four strategies to build a brand that sells The one thing most content creators forget to do (and how it’s costing them clients) 🎧 Loved this episode? Please give it a five-star rating and review on Apple Podcasts so more people can learn how to build a brand that makes an impact. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 139: Hospitality: Brand Experience Is the New Bottom Line
04/29/2025
Episode 139: Hospitality: Brand Experience Is the New Bottom Line
In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands. You’ll learn: What true hospitality means (and why it’s not the same as good service) How fashion, tech, and finance brands are using hospitality to build emotional loyalty The real cost of losing employees and clients when hospitality is missing Famous examples of brands getting it right — and wrong Simple ways to bring hospitality into your employee, client, and vendor experiences Because today, people don’t just buy products. They buy the way your brand makes them feel. Tune in to find out why hospitality isn’t a trend — it’s your new bottom line. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 138: The Power of Perspective
04/15/2025
Episode 138: The Power of Perspective
What if the reason your message isn’t landing isn’t because it’s wrong—but because your audience sees it through a different lens? In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect. You’ll learn: Why some messages fall flat—even when they’re true How to identify the “lens” your audience is wearing Five powerful ways to understand audience perspective How to shift your messaging without changing your mission Whether you’re building a brand, launching a campaign, or simply trying to connect more deeply, this episode is a must-listen. 🔑 Key Moments: The sunglasses metaphor that explains everything Why perspective matters more than persuasion Real-life brand strategy stories 5 ways to understand your audience’s perspective A challenge to see through someone else’s lens this week 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 137: The Truth About Fractional CMOs
04/08/2025
Episode 137: The Truth About Fractional CMOs
Does your marketing feel like it’s constantly in motion—but not moving you forward? In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you. You’ll learn: The true role of a CMO (fractional or full-time) How a fractional CMO bridges the gap between strategy and execution When it's the right time to hire one Common myths (and the truth) about fractional CMOs Real-world examples of impact Whether you’re a founder, nonprofit leader, or creative entrepreneur, this episode will help you see how strategic marketing leadership can elevate your brand and drive results. 🔑 Key Takeaways: A fractional CMO gives you C-Suite strategy without the full-time cost. The right CMO doesn’t just plan—they implement, optimize, and lead. Marketing without alignment with business goals leads to burnout and missed opportunities. Common myths are costing purpose-driven organizations clarity, consistency, and growth. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 136: Recession Proof Your Marketing
04/01/2025
Episode 136: Recession Proof Your Marketing
In uncertain economic times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don’t just survive downturns; they come out stronger and more profitable on the other side. In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times. What You'll Learn in This Episode: ✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during downturns do differently. ✅ The #1 marketing shift happening right now (and how you can leverage it). ✅ How to maximize owned and earned media to grow your audience organically. ✅ The power of community-driven marketing—and how to build brand trust without spending a dime. ✅ Why AI + personalization is the future of engagement (and how to do it right). ✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads). ✅ How to retain and re-engage customers—because it’s cheaper to keep them than find new ones. If you’re feeling uncertain about how to market your business in today’s economy, this episode will give you clear, actionable strategies that actually work. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 135: The Ethics of Internships
03/25/2025
Episode 135: The Ethics of Internships
Internships can be a game-changer for both students and small businesses. They provide eager talent with real-world experience while helping business owners tackle important tasks. But here’s the catch—internships should always be paid. In this episode of Brand for Good, I’m sharing why I have never, and will never, hire an unpaid intern. I talk about my own experience as a paid PR intern at a comedy club—how that summer gave me confidence, hands-on experience, and an incredible learning opportunity. That experience shaped the way I see internships today and set the standard for how I hire interns in my own business. I also dive into the data—why paid interns receive more job offers, how unpaid internships create barriers for students from lower-income backgrounds, and why a Brand for Good should never expect young professionals to work for free. If you're a business owner, I challenge you to rethink your approach to internships—and do better. What You’ll Learn in This Episode: ✅ Why internships are a win-win for students and businesses ✅ The eye-opening statistics on paid vs. unpaid internships ✅ How unpaid internships create barriers for students from lower-income backgrounds ✅ Why ethical brands should always pay their interns ✅ Practical alternatives if your business is on a tight budget 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Resources & Links 📌 Follow me on 📌 Learn more about Brand for Good at 📌 National Association of Colleges and Employers (NACE) internship research: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 134: The Free Life with Christina Kimbrough
03/18/2025
Episode 134: The Free Life with Christina Kimbrough
What does it take to create a life of freedom beyond addiction? In this episode, I sit down with Christina Kimbrough, former communications director and freelance writer turned founder of Free Life LLC, to talk about her journey to sobriety and how she’s helping others do the same. Combining her personal experience and National Certified Peer Recovery Support Specialist (NCPRSS) credential, Christina has built a supportive community offering online resources, in-person events, and a fresh perspective on what it means to live a substance-free lifestyle. All while building a brand for good. Whether you're on your own path to recovery, supporting someone who is, or just curious about a different way of living, this episode is for you. Tune in to hear: ✅ Christina’s journey to sobriety ✅ Why moving home to Cleveland from Virginia Beach was important to her recovery and the struggles that she faced ✅ How Free Life LLC is creating a movement around substance-free living ✅ The power of community in overcoming addiction 🎧 Listen now and get inspired to live a Free Life! Guest Links Website: Instagram: Facebook: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 133: Everbloomer: The New Community for Women Entrepreneurs
03/11/2025
Episode 133: Everbloomer: The New Community for Women Entrepreneurs
Did you know that nearly 50% of entrepreneurs report feeling lonely in their journey? And for women, that number is even higher. For many women, this sense of isolation isn’t just about business; it seeps into personal life as well. While we’re building, growing, and leading, we sometimes find that our existing social circles don’t quite understand the unique challenges we face. And if we don’t intentionally build our own communities, loneliness can become an unintended companion on our entrepreneurial journey. This is what led me to create Everbloomer, a space for women to bloom. In this episode of Brand for Good, I share: The statistics behind loneliness in entrepreneurship, especially for women Why building a strong community is critical for success Why the terms “early bloomer” and “late bloomer” are limiting terms My personal journey in creating Everbloomer How The Hive helped bring this vision to life What Everbloomer offers and how you can get involved 🎧 Loved this episode? Share it with a fellow entrepreneur who needs to hear this! Brand for Good Links ✨ Join the Everbloomer Community: 📩 Share your ideas and thoughts about Everbloomer! Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 132: Empowering Brands with PR with Reena Goodwin
03/04/2025
Episode 132: Empowering Brands with PR with Reena Goodwin
Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively. Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into: ✅ How PR builds trust, credibility, and long-term brand value ✅ Why storytelling is the foundation of a strong PR strategy ✅ The biggest PR shifts (and why pay-to-play is changing the game) ✅ DIY PR strategies for small businesses on a budget ✅ The role of AI in PR—what works and what doesn’t Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today. 💡 Loved this episode? Share it with a fellow entrepreneur and leave a review! Guest Links 🌎 Website: 📸 Instagram: 🎙️ Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 131: From Logo to Legacy with Fred Meyers
02/25/2025
Episode 131: From Logo to Legacy with Fred Meyers
In this episode of Brand for Good, I’m talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred’s journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform. Key Highlights: From Inspiration to Inception: Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him to create Queensboro and offer customizable, high-quality shirts that helped companies share their brands with the world. Innovative Beginnings: Learn about the early innovations that set Queensboro apart—from embracing the 800 number for customer calls to developing custom software on Dbase3 to manage orders and logos. Fred explains how these tech-forward moves helped streamline operations and enhance customer service. A Focus on Relationships: Fred dives into why building deep, personal connections with small and medium-sized businesses has been key to Queensboro’s success. He contrasts the loyalty and trust cultivated through serving countless individual entrepreneurs with the challenges of handling larger accounts. Navigating Change & Growth: Follow the evolution of Queensboro as Fred discusses moving from New York to Wilmington, North Carolina, and finally to Dallas, Texas. Each transition brought its own challenges, but also the opportunity to build a dedicated team and refine the business model for lasting impact. The Power of Branded Apparel: Explore the transformative role that a well-designed logo and quality apparel can play in establishing a brand identity. Fred shares why investing in your logo is crucial and how wearing branded apparel can foster pride and unity within a team. On-Demand & Sustainable Trends: Fred touches on the future of the industry, highlighting the importance of on-demand production models and innovations in sustainable fabric dyeing and finishing. Get his take on how these trends will shape the industry in the years to come. Special Offer: Don’t miss out on a unique opportunity! Queensboro is currently featuring a new customer acquisition offer: For just $4.95, you can get a premium quality polo shirt with your custom embroidered logo. Plus, enjoy free logo setup and, with orders of 50 or more, free shipping. It’s the perfect chance for solopreneurs and creative entrepreneurs to elevate their brand with an affordable, high-quality product. Learn how thoughtful innovation, strong customer relationships, and a commitment to quality can transform a simple idea into a lasting legacy. Whether you're an entrepreneur or a branding enthusiast, Fred’s story offers valuable lessons on building a brand that endures. Guest Links Website: Facebook: X: Instagram: LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 130: Build a Brand That People Love
02/18/2025
Episode 130: Build a Brand That People Love
Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty? That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel. What You’ll Learn in This Episode: ✅ The key elements that make a brand beloved ✅ How to create an emotional connection with your audience ✅ Why consistency, authenticity, and community engagement build loyalty ✅ Real-world examples of brands that have mastered these principles ✅ Actionable steps to turn your customers into lifelong advocates I also share my five small steps you can take today to start building stronger relationships with your audience. 🎧 Listen now and start building a brand people don’t just buy from—they love, trust, and recommend! 💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at . 👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let’s keep making brands that do good—and that people love. #BrandForGood #LoveBrand #BrandLoyalty #MarketingTips Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 129: Financial Empowerment for Women
02/11/2025
Episode 129: Financial Empowerment for Women
Why do some of the smartest, most capable women still feel lost when it comes to their finances? Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security. 🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money ✅ The financial myths holding women back (and what’s actually true) ✅ Why the traditional financial system wasn’t built for women—and how EnlightenHer is changing that ✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally. If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation. 🔥 Don’t forget to share this episode with a friend who needs to hear it! Guest Links Websites: / and Money Myths E-Book: 12 Steps to Safeguard Your Financial and Emotional Well-Being: Instagram: Ed’s LinkedIn: Melana’s LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 128: Trends in Purpose-Driven Branding for 2025
02/04/2025
Episode 128: Trends in Purpose-Driven Branding for 2025
Welcome to this episode of the Brand for Good podcast! Today I’m talking about the top trends shaping purpose-driven branding in 2025. From aligning with social and environmental causes to leveraging AI for good, I’ll tell you how brands can stay ahead of the curve while staying true to their mission. Learn how transparency, authenticity, employee engagement, and cause marketing collaborations are redefining how brands build trust and create impact. Whether you’re a small business owner, nonprofit leader, or global brand strategist, this episode is packed with actionable insights to help you amplify your brand’s purpose in the coming year. What You’ll Learn in This Episode: Why staying informed about trends is crucial for purpose-driven brands. Key trends for 2025, including: Alignment with social and environmental causes. The importance of authenticity and transparency. How AI is being used for good. Local impact paired with global vision. Purpose-driven storytelling with measurable outcomes. Employee engagement in social initiatives. Cause marketing collaborations and sustainability practices. Advocacy for social justice and human rights. Practical tips for incorporating these trends into your branding strategy. How to ensure trends align with your brand’s mission and values. Actionable Takeaways: Identify one trend that aligns with your brand’s mission and explore how to integrate it into your strategy. Develop a transparency plan to be more open about your business’s impact. Empower employees to advocate for your brand’s mission through workshops and initiatives. Subscribe & Review: Don’t forget to subscribe to the Brand for Good podcast so you never miss an episode. If you enjoyed this discussion, please leave us a review—it helps us reach more purpose-driven leaders like you. Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 127: Authenticity Over Perfection: Building Trust Authority in the Marketplace
01/28/2025
Episode 127: Authenticity Over Perfection: Building Trust Authority in the Marketplace
Welcome to the first episode of 2025 on Brand for Good! This year, I’ll be focusing on building trust and authority. In this episode, I’m exploring why authenticity outperforms perfection when it comes to building a brand that resonates deeply and makes a lasting impact. You’ll learn: Why authenticity is the foundation of trust and marketplace authority. How to stand out in a content-saturated world, especially with the rise of AI-generated material. Practical strategies for embracing authentic branding in 2025. Actionable steps you can take right now to create a brand that connects with your audience on a deeper level. Plus, I’ll tell you a bit about my free 9-Point Personal Brand Authority Audit—a powerful tool to help you uncover hidden gaps, clarify your positioning, and build a brand that commands respect and attention. Let’s Connect: If you found this episode inspiring, subscribe to Brand for Good and share it with a friend who’s building their brand. Don’t forget to leave a review to help others discover the show! Here’s to an authentic and impactful 2025—let’s make it our best year yet! Brand for Good Links Grab The 9-Point Personal Brand Authority Audit: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 126: Vision + Strategy = Breakthrough Success
12/24/2024
Episode 126: Vision + Strategy = Breakthrough Success
This week, we are revisiting why you need a strategic vision for your business. In this episode, which originally aired nearly a year ago, I discuss why vision boards and vision statements are not enough to achieve visionary goals. I also explain why I support the idea of formulating a 'big, bold, three-year vision' as a foundation for your business. Later, I reveal my proprietary 'Magical Strategic Vision Process', which starts with identifying one's core desired feeling and proceeds with setting priorities and determining actions to take in various areas of the business. Lastly, I invite you to join me in an upcoming strategic vision workshop! The overarching message of this episode is the importance of creating an ambitious yet adaptable vision to inspire your team, create partnerships, and grow your business. Prosper for Purpose Links Join The (Magical) Strategic Vision Workshop: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 125: From Stuck to Breakthrough with Amy Posner
12/03/2024
Episode 125: From Stuck to Breakthrough with Amy Posner
Amy Posner is a business growth mentor who helps creative freelancers take the uncertainty and complexity out of business building. Amy built six businesses, including a Manhattan design agency, a copywriting micro-agency and a $200k-plus-a-year freelance business. Through these experiences, she has learned that following someone else’s path to build your own business does not work. Every business is different, and every growth plan needs to take that into account. In this episode, Amy and I discuss what it takes to build a creative business, why the term “freelancer” doesn’t deserve the bad reputation it gets, and tips for growing your business. Amy also shares why she believes she was able to take her brand with her from one business to another—and how you can do it too! Guest Links Website: LinkedIn: Instagram: Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: Episode link:
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Episode 124: How Gratitude Fuels Business
11/26/2024
Episode 124: How Gratitude Fuels Business
Prioritizing gratitude during the biggest sales period of the year may sound counterintuitive; especially since most, if not all, businesses are prioritizing sales promotions to acquire new customers. Yet energy focused here also fuels business growth. Expressing appreciation to the people who impact our businesses seems obvious, but often we find it hard to do so or simply forget because we naturally focus on what is wrong or needs improvement. In this episode, I discuss the simple steps you can take to implement a practice that has numerous benefits. I reveal evidence of the relationship between optimism, self-confidence, and gratitude and share how you can express gratitude to build stronger relationships. Brand for Good Links: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner
11/19/2024
Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner
Would you trust an amateur with a life-or-death decision? Of course not. Still, many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this episode, you’ll learn: What separates true experts from “good enough” providers. The risks of working with inexperienced marketers—and how they can cost you. Key questions to ask when evaluating potential partners to ensure they can deliver real results. I also share tips for positioning yourself as an expert in your industry, so you can stand out and build trust with your audience. Choosing the wrong marketing partner can lead to wasted resources, missed opportunities, and even harm to your brand. This episode will equip you with the tools to make smarter, more confident decisions. Listen now and protect your brand’s future. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 122: The State of Marketing: Trends, Predictions and Insights
11/13/2024
Episode 122: The State of Marketing: Trends, Predictions and Insights
In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and how you can leverage these shifts to drive success for your brand. Tune in to discover… Emerging Trends: Learn about the rise of AI and automation, the power of purpose-driven branding, and the rapid growth of video and audio content. 2025 Predictions: My predictions on what the future holds for community-led growth, predictive analytics, and content that converts. Actionable Insights: Practical strategies for incorporating these trends into your content mix, building a loyal community, and adapting your key messages to align with the changing landscape. If you’re ready to future-proof your brand and elevate your marketing strategy, this episode–packed with insights and inspiration–will help you get there! Quotes: “Authenticity isn’t just a buzzword—it’s a competitive advantage that builds trust and brand loyalty.” “AI is a powerful tool, but remember: it’s there to enhance your brand’s voice, not define it.” “In 2025, the brands that thrive will be the ones that can build real communities around shared values and purpose.” Brand for Good Links Email your thoughts about this episode: Related Episodes: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 121: It All Adds Up with Dr. Ranelli A Williams, CPA
10/29/2024
Episode 121: It All Adds Up with Dr. Ranelli A Williams, CPA
Do you want to establish wealthy habits? Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing. Dr. Williams has a proprietary process to help set your “wealth GPS”... and in this episode of Brand for Good, she’s sharing part of that process with you! In this episode, we discuss: How writing a book on faith contributed to her success The natural evolution of her business and her brand Why her Wealthy Habits process begins with wiring your mindset for success How to sync up your wealth GPS What it’s like to run a business with your spouse How it’s going with her participation in 75 Hard Guest Links Website: LinkedIn: Instagram: Facebook: Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: Episode link:
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Episode 120: The Rise of Brand Journalism
10/22/2024
Episode 120: The Rise of Brand Journalism
In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stories that resonate with your customers. Tune in to discover: What brand journalism is and how it differs from content marketing Why storytelling is a powerful way to build lasting relationships with your audience How to use brand journalism to enhance your brand’s reputation and authority Practical steps to incorporate brand journalism into your marketing strategy Whether you’re a business owner, content creator, or marketer, this episode will give you the insights you need to elevate your brand through meaningful storytelling. Key points: Brand Journalism vs. Content Marketing: While content marketing is often transactional and focused on driving conversions, brand journalism prioritizes storytelling, trust-building, and long-term relationships. Authenticity and Trust: Consumers are tuning out traditional ads, but they’re engaging with brands that provide authentic, valuable content. Brand journalism is an effective way to create this connection. Building Your Brand Narrative: By telling your own stories, you can shape your brand’s narrative without relying on external publications. This helps you build authority and a loyal audience over time. Long-Term Impact: Unlike time-sensitive promotional content, the stories you tell through brand journalism can have a long shelf life, continuing to engage your audience long after they’re published. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 119: Heart-Centered Sales with Dora Rankin
10/15/2024
Episode 119: Heart-Centered Sales with Dora Rankin
If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell. Join us as Dora discusses the camaraderie of communities in the midwest–where she and I both live–and how the opportunity to speak at Women’s Entrepreneurship Day Ohio served as the launch of her dialed-in positioning. She also shares the story of her first mentor at work and how that experience contributed to her philosophy of caring for others as the core first step in her sales process. Key Takeaways: You build your brand with your first job and often you don’t necessarily realize that until years later. How being yourself wherever you show up builds your reputation. How a background in commercial banking helped her hone her skills. How going out on her own helped her build her intellectual property. How she found a gap in the market she felt particularly capable of filling. How activating your market comes down to a flywheel of inbound and outbound marketing and sales. Why traditional networking is dead and what to do instead. The ONLY four ways to sell. Guest Links Website: Book: LinkedIn: Brand for Good Links Email your thoughts about this episode: [email protected] Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: @lorraineschuchart Follow Prosper for Purpose on Instagram: @prosper4purpose Additional resources from Prosper for Purpose: Episode link:
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Episode 118: Human-Centered Marketing
10/08/2024
Episode 118: Human-Centered Marketing
In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shifting your focus from transactions to relationships can transform your brand. The Role of Empathy in Marketing: Discover how understanding your customers' feelings and needs can help build loyalty and increase conversions. Real-World Examples: See how brands like Dove, Warby Parker, and Nike use empathy to drive their most successful campaigns. How to Make Your Marketing More Human-Centered: Practical steps to incorporate empathy into your marketing strategy. Whether you're a business owner, marketer, or entrepreneur, this episode will help you connect with your audience on a deeper level and achieve better results for your brand! Key Takeaways Human-Centered Marketing: Focuses on understanding customers' emotions, pain points, and needs, helping to build stronger relationships and trust. Empathy Drives Business: Brands that use empathy in their messaging and customer experiences see higher customer retention, better engagement, and improved long-term success. Examples of Empathy-Driven Brands: Dove’s Real Beauty campaign, Warby Parker’s customer-first policies, and Nike’s emotional storytelling showcase the impact of empathy in marketing. Actionable Tips: Start listening to your customers, develop personas, use storytelling, solve problems rather than just selling, and personalize your messaging to make your marketing more human-centered. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 117: When Bigger Isn’t Better
10/01/2024
Episode 117: When Bigger Isn’t Better
In this episode of Brand for Good, I challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth! We discuss: The Importance of the Right Data: Why understanding and tracking the right metrics is crucial for your business. Small but Mighty: How small but engaged TikTok accounts, email lists, and Facebook groups can outperform larger ones by focusing on their ideal audience. The Power of Niching Down: Why narrowing your focus helps attract the right people to your content and increases engagement. Tips for Creating Niche-Focused Content: Practical strategies to ensure your content resonates with your ideal audience and stands out in a crowded market. If you’re tired of chasing vanity metrics and want to focus on what really matters, this episode is for you! Key Takeaways Bigger Doesn’t Mean Better: A large audience isn’t valuable unless they’re the right audience. Focusing on quality over quantity can lead to better engagement and revenue. The Right Metrics Matter: Identifying and tracking metrics that align with your business goals is more important than chasing high follower counts or likes. Niche Content is Powerful: Creating content for a specific, well-defined audience helps build stronger connections and drives meaningful results. Social Algorithms Favor Niche Content: Platforms are now prioritizing niche content, making it easier to reach your ideal audience without needing a massive following. Free Marketing Scorecard Template: Download our marketing sorecard template to track the metrics that matter most for your business: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Previous Episode: Missed our last episode on creating a business scorecard? Listen here: Current Episode:
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