Brand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
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Episode 158: Compassionate Leadership: Lessons from my Dad
09/16/2025
Episode 158: Compassionate Leadership: Lessons from my Dad
Today would have been my dad’s 91st birthday, and as I reflect on his life and leadership, I am reminded of the state of compassion in our world today. My dad spent his career as a city manager and chief administrative officer. He negotiated with unions, worked with city councils, and built trust by listening, respecting, and connecting with people—even when they disagreed. In this episode, I share personal insights from my dad’s legacy and explore why compassion is not a weakness but a radical strength in leadership. From online hate to real-world divisions, we’ve lost some of our ability to see one another as human first. But compassionate leadership can change that. Inside, I walk you through: Why compassion is a non-negotiable for leaders today How my dad modeled compassionate leadership in action 5 practical steps to become a more compassionate leader Why compassion builds the trust that every leader and brand depends on This is an invitation to pause, listen, and lead with heart in a world that desperately needs it. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 157: Building "Know, Like & Trust" in a Trust Recession
09/09/2025
Episode 157: Building "Know, Like & Trust" in a Trust Recession
You’ve heard it a thousand times: people do business with brands they know, like, and trust. But here’s the challenge: we’re living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build. In this episode, I share: Why the trust recession is happening (and the two root causes I see most clearly) What it means to strengthen the pillars of know, like, and trust in today’s marketplace Why being a Category of One requires not just words, but proof How to create consistent opportunities for people to know you The role of micro-commitments in helping people “like” your brand Why trust takes longer to build than ever—and how to earn it through consistency and generosity The reality is that shortcuts don’t work anymore. But if you commit to clarity, proof, and patience, you’ll build a brand that not only stands apart—but stands the test of time. Brand for Good Links Join the waitlist for the Category of One Brand program: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 156: The Brand Shift That Changes Everything
09/02/2025
Episode 156: The Brand Shift That Changes Everything
Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here’s the truth: doing more doesn’t make you different. Thinking differently does. In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic — it’s a mindset. It’s the process of moving beyond comparison and competition, and instead claiming the space that only you can fill. You’ll learn: Why every business is unique, but most don’t sound unique What a Category of One Statement really is — and how it reshapes your positioning Stories of clients who went from generic to magnetic Three steps to begin crafting your own Category of One Statement The ripple effect this clarity creates across your brand, marketing, and confidence If you’ve ever felt stuck in a crowded market, this episode will show you a new way forward because the market doesn’t need more information. It needs leaders who think differently. Brand for Good Links Join the waitlist for the Category of One Brand program: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 155: Selling Without Explaining: The Power of Belief
08/26/2025
Episode 155: Selling Without Explaining: The Power of Belief
We’ve all been told to “educate our audience.” But what if all that explaining is actually hurting your ability to sell? In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space. I cover: Why explaining your offer in detail often repels the right clients The difference between clarity and connection Three powerful messaging shifts to create emotional resonance How to use belief—not just benefits—to affirm identity and drive action If you’ve ever thought “they’d buy if they just understood what I do,” this episode is your wake-up call. And if you’re ready to build a brand that leads with trust and converts with ease, get on the waitlist for Category of One Brand at Let’s stop over-educating and start aligning with what your audience already believes. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 154: Midlife Is Not a Crisis—It’s a Catalyst with Heather Hetchler
08/19/2025
Episode 154: Midlife Is Not a Crisis—It’s a Catalyst with Heather Hetchler
Today’s conversation with Heather Hetchler, MA, is one that will stick with me for a long time. Heather is an author, speaker, and communication consultant who equips women in midlife to face unexpected challenges with clarity, confidence, and courage. A seasoned relationship coach and breast cancer survivor, Heather is a master at reframing our most difficult life transitions into opportunities for growth. We dive into why work-life balance is a myth, the power of perspective when navigating personal and professional challenges, and how grief is often the hidden thread running through so many of life’s changes. Heather shares powerful stories from her coaching practice—from stepfamily dynamics to empty nesting to navigating workplace boundaries—that show how small shifts in perspective can transform relationships. And at the heart of this episode is emotional intelligence—the ability to be self-aware, to see situations through the other person’s eyes, to navigate the intertwining of work and life, and to respond with compassion and intentionality even in difficult circumstances. In this episode, we explore: Why midlife isn’t a crisis—it’s a catalyst for transformation. The surprising “backpack” of hidden workplace stressors many women carry. How to see relationship challenges from the other person’s perspective—and why that shift can be the key to reconnection. How the line between work and life isn’t just blurred, it’s irrevocably intertwined. The many forms of loss, including the natural but profound grief that comes when children leave the nest, and how to navigate it in a healthy way. The role of emotional intelligence in moving through divorce, co-parenting, step-parenting, and workplace stress. How to identify the gap between where you are and where you want to be in work and life—and start closing it. The single daily practice Heather recommends to clear emotional clutter and start your day with intention. Whether you’re in midlife yourself, navigating a major change, or simply looking for tools to approach life and work with more resilience, this episode will encourage you to reframe your challenges, embrace your agency, and see this moment in your life as a launching pad—not a limitation. Guest Links 🔗 Connect with Heather: Website: Instagram: Email: Register for (it’s FREE!) Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 153: Expect the Unexpected, Lessons from My Summer Vacation
08/12/2025
Episode 153: Expect the Unexpected, Lessons from My Summer Vacation
What happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected. From juggling three generations under one roof to two unexpected hospitalizations, the trip became a real‑time lesson in flexibility, leadership, and the power of letting go. I explore why expectations can set us up for disappointment, in life and business, and what it means to focus instead on the essence of what we want. If you've ever had a plan fall apart (and let’s be honest, who hasn’t?), this episode will help you reframe, refocus, and find the joy in what’s still possible. In this episode, I talk about: The difference between expectations and intentions How rigid plans break under pressure What it looks like to “salvage the wins” Why joy often lives in the in-between moments How to lead through disruption with flexibility and grace Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 152: Hiring for Impact: Your People Are Your Brand
08/05/2025
Episode 152: Hiring for Impact: Your People Are Your Brand
When you think about hiring, you might focus on résumés, skill sets, and experience. But here’s the truth I’ve learned over years of building teams: the people you hire are your brand. In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more than their salary. Whether you’re bringing on your first contractor or expanding a leadership team, these strategies will help you hire for alignment, trust, and impact—so you can grow your business with confidence. In this episode, you’ll learn: Why you should write the job description for the business you’re building, not the one you have now. The difference between hiring for skill vs. hiring for alignment—and why it matters more than you think. How to evaluate trust and cultural fit before making an offer. The role your team can play in making better hiring decisions. How a trial period can save you from costly mistakes. If you want to grow your business and protect your brand at the same time, this episode is your hiring playbook. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 151: Gen Z Interns’ Insights on Purpose & the Future of Marketing
07/29/2025
Episode 151: Gen Z Interns’ Insights on Purpose & the Future of Marketing
In this special episode of Brand for Good, I’m turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they’ve immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work. In their own words, they share what it’s like to intern at a purpose-driven agency, what surprised them most about working in a real-world setting, and how hands-on experience has shaped their views on balance, branding, and being bold. You'll hear their honest takes on AI, creative confidence, and the difference between schoolwork and soul work. Whether you're a student trying to break into the field or a business owner considering bringing on interns, this episode is packed with insights, heart, and fresh perspective. 💡 In this episode, Arielle and Alyssa explore: What it’s really like to intern at a purpose-driven agency The mindset shift from classroom assignments to client work Why AI is a tool—not a threat—and how they’re learning to use it wisely The evolving concept of work-life integration How Gen Z approaches marketing with both strategy and soul Their favorite projects and biggest lessons from the summer Honest advice for students, interns, and brands alike 🧠 One of my favorite moments: “When you're working in the real world with companies that want to make a difference, it truly shapes how you attack your work. It’s real-world experience, but it’s also purpose-driven experience.” Guest Host Links Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 150: 5 Credibility Markers That Convert
07/22/2025
Episode 150: 5 Credibility Markers That Convert
Most people think visibility is the key to growing their brand. But here’s the truth I’ve learned—and what I unpack in this episode: Visibility gets you seen. Credibility gets you sales. And they are not the same thing. In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them). Whether you’re a coach, consultant, creative, or nonprofit leader, this episode will help you understand: The difference between visibility and authority (and why so many get stuck in the wrong one) The five credibility markers that build trust without relying on press or performance Why overexplaining kills conversions—and what to do instead How to make your brand pre-sell your expertise before you ever show up If you’ve been creating content, showing up online, and still wondering why the trust isn’t translating into sales—this is your episode. 🎧 Listen now to learn: How credibility is built through positioning, not performance The mistake most founders make when trying to establish authority Real, simple ways to elevate your thought leadership without chasing vanity metrics 🔗 Resources Mentioned: ✅ – Learn how to build a personal brand that leads, converts, and lasts. If this episode sparked something in you, will you do me a favor? Leave a review, share it with a colleague, or post a takeaway on LinkedIn. Your support means everything—and it helps more people discover Brand for Good. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 149: Risky Business: The Leaps of Faith Behind Every Level of Growth
07/15/2025
Episode 149: Risky Business: The Leaps of Faith Behind Every Level of Growth
If you’re an entrepreneur or small business owner, here’s the truth: you will never grow without taking risks. And I’m not talking about reckless gambles—I’m talking about calculated, courageous leaps. In this episode, I’m sharing the four types of risk that show up at every level of business and how some of the most successful entrepreneurs, from Sara Blakely to Rihanna, made bold moves in the face of uncertainty. You’ll also learn about some of the risks I took in my journey—and why I believe the best bet you’ll ever make is on yourself. Whether you’re debating a pivot, preparing to launch something new, or just navigating fear in your next big decision, this is your reminder that courage doesn’t require certainty. It requires commitment. In this episode, I cover: Why risk is required for brand and business growth The 4 categories of risk every entrepreneur faces: financial, reputational, emotional, and strategic Real-life examples from Sara Blakely, Howard Schultz, and Rihanna How to evaluate risk and move forward, even when you’re scared A personal story of risk in my own business journey A powerful mindset shift to carry into your next leap Words I Live By: “Courage isn’t the absence of fear. It’s the willingness to move forward with it in the passenger seat.” Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 148: Active Listening: Your Networking Superpower
07/08/2025
Episode 148: Active Listening: Your Networking Superpower
What if I told you the key to better referrals, stronger connections, and more meaningful conversations wasn’t about what you say — but how you listen? In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits you as much as the person speaking, and what small changes can make a big impact. From overlooked cues to missed opportunities, I’ll show you how to make listening your competitive edge. This episode is inspired by my work as a communicator and as education coordinator for the BNI Premier Chapter, and it’s dedicated to Ivan Misner — whose vision built the foundation for meaningful networking. In this episode, you’ll learn: ✅ What active listening really is (and what it’s not) ✅ How it helps you spot hidden networking opportunities ✅ The science behind why we struggle to listen ✅ Practical tips to strengthen your listening in meetings and one-to-ones ✅ How to turn listening into your referral-generating superpower Memorable quote: “Active listening is a practice, not a perfection. And when you do it well, you’ll hear what others miss.” Resources mentioned: Harvard Business Review on active listening and leadership International Journal of Listening study on trust and empathy Zenger & Folkman’s research on listening and leadership effectiveness Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 147: Information Is a Commodity—It’s Leadership That Sells
07/01/2025
Episode 147: Information Is a Commodity—It’s Leadership That Sells
Are you sharing information or leading with perspective? In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand. You’ll learn: ✅ Why informational posts (tips, how-tos) are now a commodity ✅ How opinions and bold perspectives build brand authority ✅ The difference between expertise and leadership content ✅ Three steps to create content that earns trust and drives action ✨ In This Episode, I Share: How “informational branding” holds back coaches, consultants, and service providers Why point of view, not frequency, is the most important content strategy in 2025 The simple framework: Expertise + Offers = Authority That Sells How to turn your beliefs into bold, high-converting content Examples of leadership content that resonates—and sells 💬 Favorite Quote from the Episode: Information builds awareness. Insight builds trust. Opinion builds authority. Offers build momentum. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 146: Smart Leadership and Sales with Luis Báez
06/24/2025
Episode 146: Smart Leadership and Sales with Luis Báez
What does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage. We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash. 💡 We Talk About: How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla Why authenticity—not automation—is your edge in an AI-driven world The biggest myths about personal branding (and what actually opens doors) How Luis helps leaders and founders land high-end clients without grinding The 8–12 touch rule: what most people get wrong about sales follow-up How I use video (and so does Luis!) to build trust and connection What smart leadership really looks like—and why self-awareness is the key Our favorite punctuation mark (spoiler: it’s the em dash) Guest Links Learn more about Luis at Check out his LinkedIn Learning course on personalized sales Explore his Revenue Recode Method programs Follow Luis on LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: ❤️ If You Loved This Episode… Be sure to subscribe so you never miss a conversation, and leave a review so more purpose-driven leaders can find Brand for Good.
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Episode 145: Why I Left Social Media For A Year—And Why I’m Back
06/10/2025
Episode 145: Why I Left Social Media For A Year—And Why I’m Back
After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something I need to live. This is for anyone who’s ever felt burned out by content creation, unsure how to return, or afraid that stepping away might cost them everything. I’m here to tell you it won’t. ✨ In This Episode, I Share: Why I stopped posting—and why I didn’t make a big announcement about it What I think social media experts get wrong about visibility How my clients stayed engaged even when I disappeared from their feeds What really builds brand trust (hint: it’s not constant content) How my Category of One Brand program helped me find a new rhythm Why you have full permission to come back on your own terms 🎯 Resources I Mention: – My signature program for building a brand that leads Follow me on | 💬 Favorite Quote from the Episode: “Your brand isn’t the content you post. It’s the clarity you carry.” Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
06/04/2025
Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation. Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredibly instructive for entrepreneurs navigating today’s evolving landscape. What You’ll Learn: Why bold, clear branding (like “Who’s Your Daddy?”) works—and how to test it with minimal risk The difference between reckless and strategic risk-taking for founders How media coverage and personal brand can compound your authority—even years later Why SEO alone is no longer enough, and how AI is transforming how trust and visibility work online How to future-proof your business with APIs and diversified marketing channels Leadership lessons: how to communicate vision, build ethical culture, and develop internal decision-making frameworks The importance of modeling entrepreneurship—especially for those who didn’t grow up seeing it Memorable Quotes: “When you’re on your own, you don’t have the restrictions. You can take smart risks—because the worst-case scenario is spray-painting over a bad idea.” “Trust is the new currency. Not just with your customers, but with Google. And with AI crawling everything, it matters even more now.” “Entrepreneurship shouldn’t feel inaccessible. Sometimes people just need to see it modeled to believe it’s possible.” Guest Links Website: : Jared’s company provides drug tests, background checks, and more through a national network and online platform Swab Stories on VH1: Reality series inspired by Jared’s mobile DNA testing truck LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
05/27/2025
Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
What if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand? In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion. You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful marketing asset. If you’ve ever launched something to crickets or felt like you’re “doing all the right things” but still not seeing results—this episode will help you uncover the root issue and show you how to fix it. 🔑 Key Topics Covered: The outdated divide between branding and marketing Why strong personal brands convert faster (and more often) Five brand assets that drive powerful, effortless marketing The difference between visibility and influence How to craft a personal brand rooted in trust, not trends Why positioning and perspective matter more than personality Actionable steps to build a brand that earns belief and drives sales 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training. REGISTER NOW for the free live webinar: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 142: You Can’t Build a Personal Brand Without PR
05/20/2025
Episode 142: You Can’t Build a Personal Brand Without PR
Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you. “You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR. That is the focus of this week’s episode, as well as: The things you need to know before hiring someone to help with branding for you or your company, and How you can use PR at any stage to build your brand and scale your business. I also share a list of what should be included in a comprehensive brand identity package. 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training on June 3. Brand for Good Links REGISTER for the free live webinar: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 141: Build Your Peerless & Profitable Brand
05/13/2025
Episode 141: Build Your Peerless & Profitable Brand
What if your brand could be peerless and profitable? What if you were known—not just followed—for the one thing you do better than anyone else? What if your content built trust, your message created demand, and your brand made selling almost effortless? In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency. If you’ve been showing up but not standing out... If your content gets attention but doesn’t convert... If you’re ready to align your personal brand with your professional goals and become the one your audience trusts to solve their problem— This is your episode. I’ll walk you through: The visibility vs. authority trap—and why it’s hurting your brand Why personal branding must evolve if you want to grow your business The #1 mistake I see smart founders make that keeps them overlooked How to align your personality, purpose, and positioning to build real demand And if this message speaks to you, be sure to stay until the end—I’ll invite you to join me for my brand-new free webinar, Peerless & Profitable, where I’ll share the exact strategies I use to help my clients grow unforgettable, revenue-driving brands. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 140: The Authority Shift: How to Turn Attention Into Income
05/06/2025
Episode 140: The Authority Shift: How to Turn Attention Into Income
If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after. What You’ll Learn: Why the old personal branding model no longer works How the trust recession has changed audience behavior The difference between visibility and authority Four strategies to build a brand that sells The one thing most content creators forget to do (and how it’s costing them clients) 🎧 Loved this episode? Please give it a five-star rating and review on Apple Podcasts so more people can learn how to build a brand that makes an impact. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 139: Hospitality: Brand Experience Is the New Bottom Line
04/29/2025
Episode 139: Hospitality: Brand Experience Is the New Bottom Line
In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands. You’ll learn: What true hospitality means (and why it’s not the same as good service) How fashion, tech, and finance brands are using hospitality to build emotional loyalty The real cost of losing employees and clients when hospitality is missing Famous examples of brands getting it right — and wrong Simple ways to bring hospitality into your employee, client, and vendor experiences Because today, people don’t just buy products. They buy the way your brand makes them feel. Tune in to find out why hospitality isn’t a trend — it’s your new bottom line. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 138: The Power of Perspective
04/15/2025
Episode 138: The Power of Perspective
What if the reason your message isn’t landing isn’t because it’s wrong—but because your audience sees it through a different lens? In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect. You’ll learn: Why some messages fall flat—even when they’re true How to identify the “lens” your audience is wearing Five powerful ways to understand audience perspective How to shift your messaging without changing your mission Whether you’re building a brand, launching a campaign, or simply trying to connect more deeply, this episode is a must-listen. 🔑 Key Moments: The sunglasses metaphor that explains everything Why perspective matters more than persuasion Real-life brand strategy stories 5 ways to understand your audience’s perspective A challenge to see through someone else’s lens this week 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 137: The Truth About Fractional CMOs
04/08/2025
Episode 137: The Truth About Fractional CMOs
Does your marketing feel like it’s constantly in motion—but not moving you forward? In this episode, Lorraine Schuchart breaks down what a fractional CMO really is, the value they bring to growing businesses and nonprofits, and how they differ from consultants or marketing managers. If you’re ready to stop spinning your wheels and start aligning your marketing with your mission, this is the episode for you. You’ll learn: The true role of a CMO (fractional or full-time) How a fractional CMO bridges the gap between strategy and execution When it's the right time to hire one Common myths (and the truth) about fractional CMOs Real-world examples of impact Whether you’re a founder, nonprofit leader, or creative entrepreneur, this episode will help you see how strategic marketing leadership can elevate your brand and drive results. 🔑 Key Takeaways: A fractional CMO gives you C-Suite strategy without the full-time cost. The right CMO doesn’t just plan—they implement, optimize, and lead. Marketing without alignment with business goals leads to burnout and missed opportunities. Common myths are costing purpose-driven organizations clarity, consistency, and growth. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 136: Recession Proof Your Marketing
04/01/2025
Episode 136: Recession Proof Your Marketing
In uncertain economic times, many businesses instinctively cut their marketing budgets—but history shows that this is the worst move you can make. The brands that continue marketing strategically don’t just survive downturns; they come out stronger and more profitable on the other side. In this episode, I’m sharing exactly what’s working right now in marketing, so you can keep growing your business—without wasting time or money. From owned and earned media strategies to community-driven marketing, smart paid ads, and customer retention, I’ll break down how you can stay visible, build trust, and drive revenue—even in uncertain times. What You'll Learn in This Episode: ✅ Why cutting marketing budgets is a mistake—and what businesses that thrive during downturns do differently. ✅ The #1 marketing shift happening right now (and how you can leverage it). ✅ How to maximize owned and earned media to grow your audience organically. ✅ The power of community-driven marketing—and how to build brand trust without spending a dime. ✅ Why AI + personalization is the future of engagement (and how to do it right). ✅ Smart paid strategies to get the most ROI (without wasting money on ineffective ads). ✅ How to retain and re-engage customers—because it’s cheaper to keep them than find new ones. If you’re feeling uncertain about how to market your business in today’s economy, this episode will give you clear, actionable strategies that actually work. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 135: The Ethics of Internships
03/25/2025
Episode 135: The Ethics of Internships
Internships can be a game-changer for both students and small businesses. They provide eager talent with real-world experience while helping business owners tackle important tasks. But here’s the catch—internships should always be paid. In this episode of Brand for Good, I’m sharing why I have never, and will never, hire an unpaid intern. I talk about my own experience as a paid PR intern at a comedy club—how that summer gave me confidence, hands-on experience, and an incredible learning opportunity. That experience shaped the way I see internships today and set the standard for how I hire interns in my own business. I also dive into the data—why paid interns receive more job offers, how unpaid internships create barriers for students from lower-income backgrounds, and why a Brand for Good should never expect young professionals to work for free. If you're a business owner, I challenge you to rethink your approach to internships—and do better. What You’ll Learn in This Episode: ✅ Why internships are a win-win for students and businesses ✅ The eye-opening statistics on paid vs. unpaid internships ✅ How unpaid internships create barriers for students from lower-income backgrounds ✅ Why ethical brands should always pay their interns ✅ Practical alternatives if your business is on a tight budget 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Resources & Links 📌 Follow me on 📌 Learn more about Brand for Good at 📌 National Association of Colleges and Employers (NACE) internship research: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 134: The Free Life with Christina Kimbrough
03/18/2025
Episode 134: The Free Life with Christina Kimbrough
What does it take to create a life of freedom beyond addiction? In this episode, I sit down with Christina Kimbrough, former communications director and freelance writer turned founder of Free Life LLC, to talk about her journey to sobriety and how she’s helping others do the same. Combining her personal experience and National Certified Peer Recovery Support Specialist (NCPRSS) credential, Christina has built a supportive community offering online resources, in-person events, and a fresh perspective on what it means to live a substance-free lifestyle. All while building a brand for good. Whether you're on your own path to recovery, supporting someone who is, or just curious about a different way of living, this episode is for you. Tune in to hear: ✅ Christina’s journey to sobriety ✅ Why moving home to Cleveland from Virginia Beach was important to her recovery and the struggles that she faced ✅ How Free Life LLC is creating a movement around substance-free living ✅ The power of community in overcoming addiction 🎧 Listen now and get inspired to live a Free Life! Guest Links Website: Instagram: Facebook: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 133: Everbloomer: The New Community for Women Entrepreneurs
03/11/2025
Episode 133: Everbloomer: The New Community for Women Entrepreneurs
Did you know that nearly 50% of entrepreneurs report feeling lonely in their journey? And for women, that number is even higher. For many women, this sense of isolation isn’t just about business; it seeps into personal life as well. While we’re building, growing, and leading, we sometimes find that our existing social circles don’t quite understand the unique challenges we face. And if we don’t intentionally build our own communities, loneliness can become an unintended companion on our entrepreneurial journey. This is what led me to create Everbloomer, a space for women to bloom. In this episode of Brand for Good, I share: The statistics behind loneliness in entrepreneurship, especially for women Why building a strong community is critical for success Why the terms “early bloomer” and “late bloomer” are limiting terms My personal journey in creating Everbloomer How The Hive helped bring this vision to life What Everbloomer offers and how you can get involved 🎧 Loved this episode? Share it with a fellow entrepreneur who needs to hear this! Brand for Good Links ✨ Join the Everbloomer Community: 📩 Share your ideas and thoughts about Everbloomer! Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 132: Empowering Brands with PR with Reena Goodwin
03/04/2025
Episode 132: Empowering Brands with PR with Reena Goodwin
Is PR still relevant in today’s digital marketing landscape? Absolutely! In this episode of Brand for Good, I sit down with Reena Goodwin, founder of Facteur PR, to uncover why public relations remains a must-have for brand success—and how small businesses can leverage it effectively. Reena shares her incredible journey from working with global icons like Beyoncé to building a PR agency that helps beauty, home, and wellness brands gain national media coverage. We dive into: ✅ How PR builds trust, credibility, and long-term brand value ✅ Why storytelling is the foundation of a strong PR strategy ✅ The biggest PR shifts (and why pay-to-play is changing the game) ✅ DIY PR strategies for small businesses on a budget ✅ The role of AI in PR—what works and what doesn’t Whether you’re new to PR or looking to refine your strategy, this episode is packed with insights you can apply today. 💡 Loved this episode? Share it with a fellow entrepreneur and leave a review! Guest Links 🌎 Website: 📸 Instagram: 🎙️ Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 131: From Logo to Legacy with Fred Meyers
02/25/2025
Episode 131: From Logo to Legacy with Fred Meyers
In this episode of Brand for Good, I’m talking with Fred Meyers, the founder of Queensboro, to explore the origins, evolution, and enduring impact of branded apparel. Fred’s journey from a college dorm room entrepreneur to a leader in custom embroidered apparel is filled with insights, innovations, and personal stories that inspire and inform. Key Highlights: From Inspiration to Inception: Fred recounts how his early experiences with iconic Lacoste Alligator shirts and the simple act of doing laundry sparked an unexpected entrepreneurial journey. Discover how a gap in the market led him to create Queensboro and offer customizable, high-quality shirts that helped companies share their brands with the world. Innovative Beginnings: Learn about the early innovations that set Queensboro apart—from embracing the 800 number for customer calls to developing custom software on Dbase3 to manage orders and logos. Fred explains how these tech-forward moves helped streamline operations and enhance customer service. A Focus on Relationships: Fred dives into why building deep, personal connections with small and medium-sized businesses has been key to Queensboro’s success. He contrasts the loyalty and trust cultivated through serving countless individual entrepreneurs with the challenges of handling larger accounts. Navigating Change & Growth: Follow the evolution of Queensboro as Fred discusses moving from New York to Wilmington, North Carolina, and finally to Dallas, Texas. Each transition brought its own challenges, but also the opportunity to build a dedicated team and refine the business model for lasting impact. The Power of Branded Apparel: Explore the transformative role that a well-designed logo and quality apparel can play in establishing a brand identity. Fred shares why investing in your logo is crucial and how wearing branded apparel can foster pride and unity within a team. On-Demand & Sustainable Trends: Fred touches on the future of the industry, highlighting the importance of on-demand production models and innovations in sustainable fabric dyeing and finishing. Get his take on how these trends will shape the industry in the years to come. Special Offer: Don’t miss out on a unique opportunity! Queensboro is currently featuring a new customer acquisition offer: For just $4.95, you can get a premium quality polo shirt with your custom embroidered logo. Plus, enjoy free logo setup and, with orders of 50 or more, free shipping. It’s the perfect chance for solopreneurs and creative entrepreneurs to elevate their brand with an affordable, high-quality product. Learn how thoughtful innovation, strong customer relationships, and a commitment to quality can transform a simple idea into a lasting legacy. Whether you're an entrepreneur or a branding enthusiast, Fred’s story offers valuable lessons on building a brand that endures. Guest Links Website: Facebook: X: Instagram: LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 130: Build a Brand That People Love
02/18/2025
Episode 130: Build a Brand That People Love
Most of us grew up with brands we loved—so much so that just hearing their names brings back memories. Maybe it was a product brand, like Barbie, or the pizza place where you met your friends in high school. But have you ever wondered what it takes to create a brand that people love like that? A brand that evokes joy, trust, and loyalty? That’s exactly what we’re diving into today on Brand for Good. We’ll explore how to build a brand people adore—not just for what you sell, but for how you make them feel. What You’ll Learn in This Episode: ✅ The key elements that make a brand beloved ✅ How to create an emotional connection with your audience ✅ Why consistency, authenticity, and community engagement build loyalty ✅ Real-world examples of brands that have mastered these principles ✅ Actionable steps to turn your customers into lifelong advocates I also share my five small steps you can take today to start building stronger relationships with your audience. 🎧 Listen now and start building a brand people don’t just buy from—they love, trust, and recommend! 💡 Want to learn my proven process for creating brand influence? Join my free Brand Influence Accelerator at . 👉 If you enjoyed this episode, be sure to subscribe and share it with a friend who wants to build a brand that lasts. Let’s keep making brands that do good—and that people love. #BrandForGood #LoveBrand #BrandLoyalty #MarketingTips Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 129: Financial Empowerment for Women
02/11/2025
Episode 129: Financial Empowerment for Women
Why do some of the smartest, most capable women still feel lost when it comes to their finances? Today, on Brand for Good I’m talking with Ed Vargo, CFP®, CLU®, CDFA® and Melana Carbary CFP®, CLU®, CDFA®, the powerhouse duo behind Burning River Advisory Group and their groundbreaking second business, enlightenHer. With years of experience in financial planning, they saw a gap in the system—one that left women without the knowledge and tools they needed to build financial security. 🔍 In this episode, we cover: ✅ How societal norms shaped the way women think about money ✅ The financial myths holding women back (and what’s actually true) ✅ Why the traditional financial system wasn’t built for women—and how EnlightenHer is changing that ✅ The Divorce Navigator Program—a first-of-its-kind tool to help women navigate divorce financially, emotionally, and legally. If you've ever wondered how financial education can change lives—or if you need a little empowerment yourself—join us for this powerful conversation. 🔥 Don’t forget to share this episode with a friend who needs to hear it! Guest Links Websites: / and Money Myths E-Book: 12 Steps to Safeguard Your Financial and Emotional Well-Being: Instagram: Ed’s LinkedIn: Melana’s LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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