Brand for Good
Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world’s most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, profitable brands.
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Episode 167: Stop Confusing Branding & Marketing
11/18/2025
Episode 167: Stop Confusing Branding & Marketing
If you’ve ever felt overwhelmed trying to figure out whether you need branding, marketing, PR, content creation, or copywriting… this episode will feel like a deep exhale. Most business owners aren’t confused because they’re inexperienced — they’re confused because the industry has done a poor job defining its own terms. Everyone uses the same words to mean different things, and people end up hiring the wrong kind of help at the wrong time. To help you avoid losing time and money, I explain the real definitions behind the terms and give you a clear roadmap so you finally know what your business actually needs next. I also share why I shifted from calling myself a PR strategist to a brand strategist — and how that shift helped my clients get far better, more sustainable results. We’ll talk about: The real difference between branding, marketing, and PR (not the misleading versions) Why branding must come before marketing — always Why most business owners hire the wrong help How the industry created the confusion you feel My experience writing radio spots, restaurant ads, and ad campaigns for brands like Jeep and Nabisco The moment I realized PR wasn’t enough My signature formula: Brand Identity + PR = Reputation How to know whether you need branding, PR, or marketing right now And if you want support building your identity, strengthening your reputation, and becoming the go-to in your field, I invite you to join me inside the . The Lab is a monthly membership that teaches you the strategy and storytelling necessary to become the go-to expert in your field. The Lab is just $47/month or $477/year, and doors open today Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 166: Connection as a Catalyst
11/11/2025
Episode 166: Connection as a Catalyst
After hosting this year’s Women’s Entrepreneurship Day Ohio Summit, I was reminded of why I love what I do — because growth doesn’t happen in isolation. It happens in rooms filled with conversation, collaboration, and community. Connection is powerful. In this episode, I share how that realization is shaping everything I’m doing next — from my work at Prosper for Purpose to co-leading Everbloomer, a community for women 40 and beyond who want to grow, connect, and prosper together. You’ll hear why I believe connection isn’t a soft skill — it’s a strategy, a catalyst, and the infrastructure of change. And how one conversation, one collaboration, or one community can transform your business and your impact. If you’ve been craving deeper relationships, more aligned partnerships, or a clearer sense of purpose in your work, this conversation will remind you that you don’t have to grow alone. In this episode, you’ll learn: Why connection is the most underrated growth strategy. How communities like Everbloomer and events like WED Ohio create compound impact. The difference between scaling a business and expanding an ecosystem. Simple ways to nurture relationships that lead to meaningful growth. Mentioned in this episode: Because connection is how we scale business. Impact is how we grow meaning. And both start with a single conversation. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier
11/04/2025
Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier
If you think profit is the most important financial number to track in your business, think again. In this episode, I’m joined by Karl Maier, founder of Abunden, to discuss the real driver of sustainable business growth—cash flow. Karl’s experience as a CFO and business advisor has helped companies double their sales in just two years. He’s led multimillion-dollar acquisitions, expanded credit lines, and built the financial systems that turn growth into stability. But it all comes back to one core truth: a profitable business can still fail if it doesn’t manage its cash. We dive into: Why rapid growth can cause cash flow problems—and how to prevent them. How to forecast cash flow short-term and long-term to avoid financial surprises. The smart way to use credit as a tool (not a trap). How clean books and clear financial systems can help you secure better financing and scale faster. What business owners can do to protect themselves from relying too heavily on one client or one revenue stream. Karl also shares lessons from his own journey, including a hard-earned family business story that shaped his passion for helping entrepreneurs avoid preventable financial crises. His message is practical, timely, and deeply relevant for service-based founders navigating today’s uncertain economy. Whether you’re growing fast or just trying to get ahead of your next payroll cycle, this episode will help you see your business through a more strategic, cash-smart lens. Connect with Karl Maier LinkedIn: https:// Website: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 164: 5 Ways You’re Hurting Your Brand (Without Even Realizing It)
10/28/2025
Episode 164: 5 Ways You’re Hurting Your Brand (Without Even Realizing It)
Many great leaders are doing everything “right,” yet unintentionally eroding the power of their own brands. Not intentionally, of course… and not because they’re careless, but because of subtle misalignments that quietly erode trust, credibility, and connection. In this episode, I’m breaking down the five biggest mistakes—and how to fix them before they cost you the influence and authority you’ve worked so hard to build. Here’s what you’ll learn: Why your brand energy matters more than your strategy—and how to realign it. How “professional” language can turn your message invisible. The difference between humility and invisibility (and why pride can be powerful). Why your old story might be holding you back from your next level. How to move from teaching to leading by sharing perspective, not repetition. If you’ve been showing up, posting consistently, and still wondering why your brand isn’t converting the way it should, this episode will help you identify the unseen friction points that are holding you back. Your brand doesn’t need more content—it needs alignment. 🎧 Listen now to Episode 164: “5 Ways You’re Hurting Your Brand (Without Even Realizing It) Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 163: The Currency of Connection with Jill Katzenberg
10/21/2025
Episode 163: The Currency of Connection with Jill Katzenberg
In this episode, I sit down with my friend and fellow BNI Premier member, Jill Katzenberg — a relationship expert, real estate mentor, and gratitude consultant — to explore what she calls “the currency of business”: connection. Jill shares how moving to Cleveland without knowing anyone led her to build a thriving real estate career and, eventually, a new calling as a gratitude consultant. Her approach is simple but profound: lead with kindness, act on promptings, and make every touchpoint meaningful. We talk about: How to stand out in any industry through genuine human connection Why handwritten notes and thoughtful gestures create lifelong loyalty The mindset shift that turns “sales” into service How consistency in gratitude and acknowledgment builds trust and referrals Why being nice isn’t soft — it’s smart business This conversation is a refreshing reminder that while technology keeps us visible, it’s our humanity that keeps us connected. Jill’s philosophy proves that doing business with heart doesn’t just feel good — it works. Connect with Jill Katzenberg Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 162: How to Build a Brand When You’re Multi-Passionate
10/14/2025
Episode 162: How to Build a Brand When You’re Multi-Passionate
Have you ever felt like being multi-passionate made your brand messy? You’re not alone. So many founders, creatives, and service providers resist the advice to “pick one thing” because it feels like shrinking yourself instead of sharpening your focus. In this episode of Brand for Good, I’m sharing how to build a brand that honors all your passions—without confusing your audience or diluting your message. You’ll learn how to connect your ideas, offers, and talents under one cohesive brand umbrella so your business feels clear, intentional, and fully aligned with who you are. We’ll talk about: Why the “pick one thing” myth is outdated—and what to do instead. How to define your brand umbrella using your belief, transformation, and lens. The difference between a patchwork brand and a portfolio brand (and how to make the shift). Three brand models that work beautifully for multi-passionate founders: the Master Brand, House of Brands, and Ecosystem Model. How to know when your brand is aligned—and what steps to take if it’s not. If you’ve ever struggled to bring all your passions together in a way that feels clear and cohesive, this episode will give you the structure and permission to do exactly that. Remember: you don’t need to choose between your passions. You just need to connect them through purpose. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 161: Q4: What Will You Harvest and What Will You Sow?
10/07/2025
Episode 161: Q4: What Will You Harvest and What Will You Sow?
As the air cools and the leaves begin to fall, I’m reminded that every season has a purpose. For me, fall has always represented reflection and renewal — both in life and in business. In every role I’ve ever held, fall was the time to plan and budget for the following year, and that rhythm has stayed with me. Now, as the founder of Prosper for Purpose, I find that Q4 is not a time to slow down — it’s actually one of our busiest seasons. Many new clients come to us ready to align their messaging, refine their strategies, and prepare for a strong start to the new year. In this episode, I explore the symbolism and significance of the fourth quarter — how, just like farmers, we can harvest what we’ve built while also sowing the seeds for what’s to come. I share how to: Celebrate your harvest — take time to acknowledge what you’ve achieved, even if you didn’t hit every goal. Evaluate your soil — reflect on your marketing, sales, systems, and team to see what’s thriving and what needs to change. Plant your seeds — begin mapping next year’s vision now, so your business is ready to grow when the new year arrives. The truth is, the harvest is what most leaders miss. We get so focused on what’s next that we forget to celebrate what is. But gratitude fuels the energy and optimism we need to finish the year strong — and to step into the next one with purpose and confidence. As we move through this final quarter, I encourage you to pause and ask yourself: What will I harvest from this year? And what will I sow for the one ahead? I also share some exciting news: Prosper for Purpose is about to announce our annual Vision Casting Retreat and a new opportunity to work with me directly on your marketing and PR planning for the year ahead. Use the link in the show notes to join our email list so you’ll be the first to hear about both opportunities — and receive resources to help you finish this year strong and plant the seeds for your most purposeful year yet. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
09/30/2025
Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
What if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy. You’ll learn: A simple definition of digital accessibility (and how it differs from, yet relies on, inclusive design). Why accessibility is not a checkbox but an ongoing practice—and how to start wherever you are. The business case: stronger SEO, improved conversion, and loyal audiences (including friends/family networks). Quick wins for marketers: meaningful alt text, keyboard-friendly navigation, captions/transcripts for video, and intentional use of emojis and em dashes so screen readers don’t derail your message. Content principles that endure in the AI era: simplicity, authentic storytelling, and the mantra “data informs, emotion transforms.” How teams with smaller budgets can use technology + smart processes to make steady progress. A free way to scan your site and identify accessibility issues (Mike shares where to do it and what to expect). About Mike Barton Mike leads corporate communications and content marketing at AudioEye, a digital accessibility platform serving companies from startups to global enterprises. Previously at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud Enterprise, and Document Cloud. Mike specializes in aligning business goals with human needs through story-driven, accessible digital experiences. Resources Mentioned — free website accessibility scan (mentioned in-episode) Mike Barton on (connect & continue the conversation) Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 159: How to Debunk Destructive Beliefs
09/23/2025
Episode 159: How to Debunk Destructive Beliefs
If you’re a regular listener, you know how I love a good story. Story helps us connect, learn, and remember. But what if the stories we tell ourselves are harmful? In this episode of Brand for Good, I’m unpacking the top 10 destructive beliefs entrepreneurs carry—from “I already know this” to “Once I hit X milestone, I’ll finally feel successful.” These beliefs might sound reasonable, but in reality, they quietly sabotage progress. Together, we’ll explore the bias or mindset behind each belief and then flip it with the truth that actually leads to growth. You’ll walk away with practical reframes you can use right away to stop sabotaging yourself and start building momentum. If you’ve ever told yourself you don’t have the time, the money, or that something “just won’t work for you,” this episode is a must-listen. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 158: Compassionate Leadership: Lessons from my Dad
09/16/2025
Episode 158: Compassionate Leadership: Lessons from my Dad
Today would have been my dad’s 91st birthday, and as I reflect on his life and leadership, I am reminded of the state of compassion in our world today. My dad spent his career as a city manager and chief administrative officer. He negotiated with unions, worked with city councils, and built trust by listening, respecting, and connecting with people—even when they disagreed. In this episode, I share personal insights from my dad’s legacy and explore why compassion is not a weakness but a radical strength in leadership. From online hate to real-world divisions, we’ve lost some of our ability to see one another as human first. But compassionate leadership can change that. Inside, I walk you through: Why compassion is a non-negotiable for leaders today How my dad modeled compassionate leadership in action 5 practical steps to become a more compassionate leader Why compassion builds the trust that every leader and brand depends on This is an invitation to pause, listen, and lead with heart in a world that desperately needs it. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 157: Building "Know, Like & Trust" in a Trust Recession
09/09/2025
Episode 157: Building "Know, Like & Trust" in a Trust Recession
You’ve heard it a thousand times: people do business with brands they know, like, and trust. But here’s the challenge: we’re living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build. In this episode, I share: Why the trust recession is happening (and the two root causes I see most clearly) What it means to strengthen the pillars of know, like, and trust in today’s marketplace Why being a Category of One requires not just words, but proof How to create consistent opportunities for people to know you The role of micro-commitments in helping people “like” your brand Why trust takes longer to build than ever—and how to earn it through consistency and generosity The reality is that shortcuts don’t work anymore. But if you commit to clarity, proof, and patience, you’ll build a brand that not only stands apart—but stands the test of time. Brand for Good Links Join the waitlist for the Category of One Brand program: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 156: The Brand Shift That Changes Everything
09/02/2025
Episode 156: The Brand Shift That Changes Everything
Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here’s the truth: doing more doesn’t make you different. Thinking differently does. In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic — it’s a mindset. It’s the process of moving beyond comparison and competition, and instead claiming the space that only you can fill. You’ll learn: Why every business is unique, but most don’t sound unique What a Category of One Statement really is — and how it reshapes your positioning Stories of clients who went from generic to magnetic Three steps to begin crafting your own Category of One Statement The ripple effect this clarity creates across your brand, marketing, and confidence If you’ve ever felt stuck in a crowded market, this episode will show you a new way forward because the market doesn’t need more information. It needs leaders who think differently. Brand for Good Links Join the waitlist for the Category of One Brand program: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 155: Selling Without Explaining: The Power of Belief
08/26/2025
Episode 155: Selling Without Explaining: The Power of Belief
We’ve all been told to “educate our audience.” But what if all that explaining is actually hurting your ability to sell? In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space. I cover: Why explaining your offer in detail often repels the right clients The difference between clarity and connection Three powerful messaging shifts to create emotional resonance How to use belief—not just benefits—to affirm identity and drive action If you’ve ever thought “they’d buy if they just understood what I do,” this episode is your wake-up call. And if you’re ready to build a brand that leads with trust and converts with ease, get on the waitlist for Category of One Brand at Let’s stop over-educating and start aligning with what your audience already believes. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 154: Midlife Is Not a Crisis—It’s a Catalyst with Heather Hetchler
08/19/2025
Episode 154: Midlife Is Not a Crisis—It’s a Catalyst with Heather Hetchler
Today’s conversation with Heather Hetchler, MA, is one that will stick with me for a long time. Heather is an author, speaker, and communication consultant who equips women in midlife to face unexpected challenges with clarity, confidence, and courage. A seasoned relationship coach and breast cancer survivor, Heather is a master at reframing our most difficult life transitions into opportunities for growth. We dive into why work-life balance is a myth, the power of perspective when navigating personal and professional challenges, and how grief is often the hidden thread running through so many of life’s changes. Heather shares powerful stories from her coaching practice—from stepfamily dynamics to empty nesting to navigating workplace boundaries—that show how small shifts in perspective can transform relationships. And at the heart of this episode is emotional intelligence—the ability to be self-aware, to see situations through the other person’s eyes, to navigate the intertwining of work and life, and to respond with compassion and intentionality even in difficult circumstances. In this episode, we explore: Why midlife isn’t a crisis—it’s a catalyst for transformation. The surprising “backpack” of hidden workplace stressors many women carry. How to see relationship challenges from the other person’s perspective—and why that shift can be the key to reconnection. How the line between work and life isn’t just blurred, it’s irrevocably intertwined. The many forms of loss, including the natural but profound grief that comes when children leave the nest, and how to navigate it in a healthy way. The role of emotional intelligence in moving through divorce, co-parenting, step-parenting, and workplace stress. How to identify the gap between where you are and where you want to be in work and life—and start closing it. The single daily practice Heather recommends to clear emotional clutter and start your day with intention. Whether you’re in midlife yourself, navigating a major change, or simply looking for tools to approach life and work with more resilience, this episode will encourage you to reframe your challenges, embrace your agency, and see this moment in your life as a launching pad—not a limitation. Guest Links 🔗 Connect with Heather: Website: Instagram: Email: Register for (it’s FREE!) Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 153: Expect the Unexpected, Lessons from My Summer Vacation
08/12/2025
Episode 153: Expect the Unexpected, Lessons from My Summer Vacation
What happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected. From juggling three generations under one roof to two unexpected hospitalizations, the trip became a real‑time lesson in flexibility, leadership, and the power of letting go. I explore why expectations can set us up for disappointment, in life and business, and what it means to focus instead on the essence of what we want. If you've ever had a plan fall apart (and let’s be honest, who hasn’t?), this episode will help you reframe, refocus, and find the joy in what’s still possible. In this episode, I talk about: The difference between expectations and intentions How rigid plans break under pressure What it looks like to “salvage the wins” Why joy often lives in the in-between moments How to lead through disruption with flexibility and grace Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 152: Hiring for Impact: Your People Are Your Brand
08/05/2025
Episode 152: Hiring for Impact: Your People Are Your Brand
When you think about hiring, you might focus on résumés, skill sets, and experience. But here’s the truth I’ve learned over years of building teams: the people you hire are your brand. In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more than their salary. Whether you’re bringing on your first contractor or expanding a leadership team, these strategies will help you hire for alignment, trust, and impact—so you can grow your business with confidence. In this episode, you’ll learn: Why you should write the job description for the business you’re building, not the one you have now. The difference between hiring for skill vs. hiring for alignment—and why it matters more than you think. How to evaluate trust and cultural fit before making an offer. The role your team can play in making better hiring decisions. How a trial period can save you from costly mistakes. If you want to grow your business and protect your brand at the same time, this episode is your hiring playbook. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 151: Gen Z Interns’ Insights on Purpose & the Future of Marketing
07/29/2025
Episode 151: Gen Z Interns’ Insights on Purpose & the Future of Marketing
In this special episode of Brand for Good, I’m turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they’ve immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work. In their own words, they share what it’s like to intern at a purpose-driven agency, what surprised them most about working in a real-world setting, and how hands-on experience has shaped their views on balance, branding, and being bold. You'll hear their honest takes on AI, creative confidence, and the difference between schoolwork and soul work. Whether you're a student trying to break into the field or a business owner considering bringing on interns, this episode is packed with insights, heart, and fresh perspective. 💡 In this episode, Arielle and Alyssa explore: What it’s really like to intern at a purpose-driven agency The mindset shift from classroom assignments to client work Why AI is a tool—not a threat—and how they’re learning to use it wisely The evolving concept of work-life integration How Gen Z approaches marketing with both strategy and soul Their favorite projects and biggest lessons from the summer Honest advice for students, interns, and brands alike 🧠 One of my favorite moments: “When you're working in the real world with companies that want to make a difference, it truly shapes how you attack your work. It’s real-world experience, but it’s also purpose-driven experience.” Guest Host Links Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 150: 5 Credibility Markers That Convert
07/22/2025
Episode 150: 5 Credibility Markers That Convert
Most people think visibility is the key to growing their brand. But here’s the truth I’ve learned—and what I unpack in this episode: Visibility gets you seen. Credibility gets you sales. And they are not the same thing. In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them). Whether you’re a coach, consultant, creative, or nonprofit leader, this episode will help you understand: The difference between visibility and authority (and why so many get stuck in the wrong one) The five credibility markers that build trust without relying on press or performance Why overexplaining kills conversions—and what to do instead How to make your brand pre-sell your expertise before you ever show up If you’ve been creating content, showing up online, and still wondering why the trust isn’t translating into sales—this is your episode. 🎧 Listen now to learn: How credibility is built through positioning, not performance The mistake most founders make when trying to establish authority Real, simple ways to elevate your thought leadership without chasing vanity metrics 🔗 Resources Mentioned: ✅ – Learn how to build a personal brand that leads, converts, and lasts. If this episode sparked something in you, will you do me a favor? Leave a review, share it with a colleague, or post a takeaway on LinkedIn. Your support means everything—and it helps more people discover Brand for Good. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 149: Risky Business: The Leaps of Faith Behind Every Level of Growth
07/15/2025
Episode 149: Risky Business: The Leaps of Faith Behind Every Level of Growth
If you’re an entrepreneur or small business owner, here’s the truth: you will never grow without taking risks. And I’m not talking about reckless gambles—I’m talking about calculated, courageous leaps. In this episode, I’m sharing the four types of risk that show up at every level of business and how some of the most successful entrepreneurs, from Sara Blakely to Rihanna, made bold moves in the face of uncertainty. You’ll also learn about some of the risks I took in my journey—and why I believe the best bet you’ll ever make is on yourself. Whether you’re debating a pivot, preparing to launch something new, or just navigating fear in your next big decision, this is your reminder that courage doesn’t require certainty. It requires commitment. In this episode, I cover: Why risk is required for brand and business growth The 4 categories of risk every entrepreneur faces: financial, reputational, emotional, and strategic Real-life examples from Sara Blakely, Howard Schultz, and Rihanna How to evaluate risk and move forward, even when you’re scared A personal story of risk in my own business journey A powerful mindset shift to carry into your next leap Words I Live By: “Courage isn’t the absence of fear. It’s the willingness to move forward with it in the passenger seat.” Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 148: Active Listening: Your Networking Superpower
07/08/2025
Episode 148: Active Listening: Your Networking Superpower
What if I told you the key to better referrals, stronger connections, and more meaningful conversations wasn’t about what you say — but how you listen? In this episode of Brand for Good, we’re unlocking the secret power of active listening. I’ll share why it’s your most underrated networking superpower, how it benefits you as much as the person speaking, and what small changes can make a big impact. From overlooked cues to missed opportunities, I’ll show you how to make listening your competitive edge. This episode is inspired by my work as a communicator and as education coordinator for the BNI Premier Chapter, and it’s dedicated to Ivan Misner — whose vision built the foundation for meaningful networking. In this episode, you’ll learn: ✅ What active listening really is (and what it’s not) ✅ How it helps you spot hidden networking opportunities ✅ The science behind why we struggle to listen ✅ Practical tips to strengthen your listening in meetings and one-to-ones ✅ How to turn listening into your referral-generating superpower Memorable quote: “Active listening is a practice, not a perfection. And when you do it well, you’ll hear what others miss.” Resources mentioned: Harvard Business Review on active listening and leadership International Journal of Listening study on trust and empathy Zenger & Folkman’s research on listening and leadership effectiveness Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 147: Information Is a Commodity—It’s Leadership That Sells
07/01/2025
Episode 147: Information Is a Commodity—It’s Leadership That Sells
Are you sharing information or leading with perspective? In this episode of Brand for Good, I explore why informational content doesn’t convert anymore—and how to shift to leadership content that builds trust and grows your brand. You’ll learn: ✅ Why informational posts (tips, how-tos) are now a commodity ✅ How opinions and bold perspectives build brand authority ✅ The difference between expertise and leadership content ✅ Three steps to create content that earns trust and drives action ✨ In This Episode, I Share: How “informational branding” holds back coaches, consultants, and service providers Why point of view, not frequency, is the most important content strategy in 2025 The simple framework: Expertise + Offers = Authority That Sells How to turn your beliefs into bold, high-converting content Examples of leadership content that resonates—and sells 💬 Favorite Quote from the Episode: Information builds awareness. Insight builds trust. Opinion builds authority. Offers build momentum. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 146: Smart Leadership and Sales with Luis Báez
06/24/2025
Episode 146: Smart Leadership and Sales with Luis Báez
What does smart leadership look like in a world obsessed with hustle? In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage. We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash. 💡 We Talk About: How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla Why authenticity—not automation—is your edge in an AI-driven world The biggest myths about personal branding (and what actually opens doors) How Luis helps leaders and founders land high-end clients without grinding The 8–12 touch rule: what most people get wrong about sales follow-up How I use video (and so does Luis!) to build trust and connection What smart leadership really looks like—and why self-awareness is the key Our favorite punctuation mark (spoiler: it’s the em dash) Guest Links Learn more about Luis at Check out his LinkedIn Learning course on personalized sales Explore his Revenue Recode Method programs Follow Luis on LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link: ❤️ If You Loved This Episode… Be sure to subscribe so you never miss a conversation, and leave a review so more purpose-driven leaders can find Brand for Good.
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Episode 145: Why I Left Social Media For A Year—And Why I’m Back
06/10/2025
Episode 145: Why I Left Social Media For A Year—And Why I’m Back
After more than a year of mostly staying quiet on my personal Instagram and Facebook, I’m finally back—and I want to share why I left, what I learned, and why I’m returning differently. In this episode, I open up about how overseeing social media strategy for clients—something I love—began to drain my own desire to show up online. I talk about the quiet season I chose for myself, what it cost me (very little), and what I gained (a lot). And I share how developing my Category of One Brand program reminded me that sustainable visibility is not just something I teach—it’s something I need to live. This is for anyone who’s ever felt burned out by content creation, unsure how to return, or afraid that stepping away might cost them everything. I’m here to tell you it won’t. ✨ In This Episode, I Share: Why I stopped posting—and why I didn’t make a big announcement about it What I think social media experts get wrong about visibility How my clients stayed engaged even when I disappeared from their feeds What really builds brand trust (hint: it’s not constant content) How my Category of One Brand program helped me find a new rhythm Why you have full permission to come back on your own terms 🎯 Resources I Mention: – My signature program for building a brand that leads Follow me on | 💬 Favorite Quote from the Episode: “Your brand isn’t the content you post. It’s the clarity you carry.” Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode Link:
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Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
06/04/2025
Episode 144: Bold Branding & Business in a Rapidly Changing World with Jared Rosenthal
In this episode, I welcome trailblazing entrepreneur Jared Rosenthal, who left the corporate world behind to start Health Street with nothing but a used RV and a bold idea—turning a mobile DNA testing truck branded "Who’s Your Daddy?" into a national media sensation. Jared unpacks how unconventional branding, calculated risks, and a deep understanding of trust and technology helped him grow Health Street into a successful tech-driven company serving over 50,000 businesses. From being the subject of VH1’s Swab Stories to navigating the new terrain of AI-driven search, Jared’s story is both inspiring and incredibly instructive for entrepreneurs navigating today’s evolving landscape. What You’ll Learn: Why bold, clear branding (like “Who’s Your Daddy?”) works—and how to test it with minimal risk The difference between reckless and strategic risk-taking for founders How media coverage and personal brand can compound your authority—even years later Why SEO alone is no longer enough, and how AI is transforming how trust and visibility work online How to future-proof your business with APIs and diversified marketing channels Leadership lessons: how to communicate vision, build ethical culture, and develop internal decision-making frameworks The importance of modeling entrepreneurship—especially for those who didn’t grow up seeing it Memorable Quotes: “When you’re on your own, you don’t have the restrictions. You can take smart risks—because the worst-case scenario is spray-painting over a bad idea.” “Trust is the new currency. Not just with your customers, but with Google. And with AI crawling everything, it matters even more now.” “Entrepreneurship shouldn’t feel inaccessible. Sometimes people just need to see it modeled to believe it’s possible.” Guest Links Website: : Jared’s company provides drug tests, background checks, and more through a national network and online platform Swab Stories on VH1: Reality series inspired by Jared’s mobile DNA testing truck LinkedIn: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
05/27/2025
Episode 143: Your Brand Is Your Marketing: Why Trust Converts Before Tactics
What if your best marketing strategy isn’t in your funnel, ad copy, or content calendar—but in your brand? In this episode of Brand for Good, I explain why your brand isn’t just a foundation for your business—it’s the engine behind every successful marketing effort. I explore the invisible line between branding and marketing, showing how trust, not tactics, is what really drives conversion. You’ll learn why visibility alone isn’t enough, what makes a personal brand truly magnetic, and how authority, perspective, and consistency turn your brand into your most powerful marketing asset. If you’ve ever launched something to crickets or felt like you’re “doing all the right things” but still not seeing results—this episode will help you uncover the root issue and show you how to fix it. 🔑 Key Topics Covered: The outdated divide between branding and marketing Why strong personal brands convert faster (and more often) Five brand assets that drive powerful, effortless marketing The difference between visibility and influence How to craft a personal brand rooted in trust, not trends Why positioning and perspective matter more than personality Actionable steps to build a brand that earns belief and drives sales 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training. REGISTER NOW for the free live webinar: Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 142: You Can’t Build a Personal Brand Without PR
05/20/2025
Episode 142: You Can’t Build a Personal Brand Without PR
Whether you’re building your credibility, growing your influence, or just tired of being the best-kept secret… this one’s for you. “You Can’t Build a Personal Brand Without PR” is more relevant now than ever, so I’m bringing it back to your ears. Where does personal branding intersect with public relations? When people hire me to help them grow their brand online, they want to increase their VISIBILITY, INFLUENCE and REPUTATION. Before people talked about "branding," they called this work “public relations” (or “PR,” for short). The work hasn't changed, but it has expanded. Think of brand identity as the foundation and growing your brand as PR. That is the focus of this week’s episode, as well as: The things you need to know before hiring someone to help with branding for you or your company, and How you can use PR at any stage to build your brand and scale your business. I also share a list of what should be included in a comprehensive brand identity package. 🎧 And don’t forget — I’m diving even deeper into these strategies LIVE at Peerless and Profitable, my free, live brand training on June 3. Brand for Good Links REGISTER for the free live webinar: Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 141: Build Your Peerless & Profitable Brand
05/13/2025
Episode 141: Build Your Peerless & Profitable Brand
What if your brand could be peerless and profitable? What if you were known—not just followed—for the one thing you do better than anyone else? What if your content built trust, your message created demand, and your brand made selling almost effortless? In this episode, I’m sharing why the way most entrepreneurs are building personal brands just doesn’t work anymore. The lifestyle brand strategy is outdated—and in today’s trust recession, authority is the new currency. If you’ve been showing up but not standing out... If your content gets attention but doesn’t convert... If you’re ready to align your personal brand with your professional goals and become the one your audience trusts to solve their problem— This is your episode. I’ll walk you through: The visibility vs. authority trap—and why it’s hurting your brand Why personal branding must evolve if you want to grow your business The #1 mistake I see smart founders make that keeps them overlooked How to align your personality, purpose, and positioning to build real demand And if this message speaks to you, be sure to stay until the end—I’ll invite you to join me for my brand-new free webinar, Peerless & Profitable, where I’ll share the exact strategies I use to help my clients grow unforgettable, revenue-driving brands. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 140: The Authority Shift: How to Turn Attention Into Income
05/06/2025
Episode 140: The Authority Shift: How to Turn Attention Into Income
If you’re getting engagement but not seeing real business results, this episode is your wake-up call. In a world flooded with lifestyle content and surface-level personal branding, tune in as I explain why visibility without authority is just noise — and what to do instead. You’ll learn how to shift your brand strategy from being liked to being trusted, and from being seen to being sought after. What You’ll Learn: Why the old personal branding model no longer works How the trust recession has changed audience behavior The difference between visibility and authority Four strategies to build a brand that sells The one thing most content creators forget to do (and how it’s costing them clients) 🎧 Loved this episode? Please give it a five-star rating and review on Apple Podcasts so more people can learn how to build a brand that makes an impact. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose: Episode link:
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Episode 139: Hospitality: Brand Experience Is the New Bottom Line
04/29/2025
Episode 139: Hospitality: Brand Experience Is the New Bottom Line
In a world of endless ads, algorithms, and automations, one thing still cuts through the noise: how you make people feel. In this episode of Brand for Good, I unpack why hospitality isn’t just for hotels and restaurants anymore — it’s the new foundation of powerful brands. You’ll learn: What true hospitality means (and why it’s not the same as good service) How fashion, tech, and finance brands are using hospitality to build emotional loyalty The real cost of losing employees and clients when hospitality is missing Famous examples of brands getting it right — and wrong Simple ways to bring hospitality into your employee, client, and vendor experiences Because today, people don’t just buy products. They buy the way your brand makes them feel. Tune in to find out why hospitality isn’t a trend — it’s your new bottom line. 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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Episode 138: The Power of Perspective
04/15/2025
Episode 138: The Power of Perspective
What if the reason your message isn’t landing isn’t because it’s wrong—but because your audience sees it through a different lens? In this episode of Brand for Good, Lorraine shares a powerful metaphor she first used with her daughters—sunglasses with different tints—to explain the concept of perspective. From parenting to branding, perspective shapes how we see, how we hear, and how we connect. You’ll learn: Why some messages fall flat—even when they’re true How to identify the “lens” your audience is wearing Five powerful ways to understand audience perspective How to shift your messaging without changing your mission Whether you’re building a brand, launching a campaign, or simply trying to connect more deeply, this episode is a must-listen. 🔑 Key Moments: The sunglasses metaphor that explains everything Why perspective matters more than persuasion Real-life brand strategy stories 5 ways to understand your audience’s perspective A challenge to see through someone else’s lens this week 🎧 Loved this episode? Share it with your network and leave a review! Let’s create a world where businesses do good—including for their interns. Brand for Good Links Email your thoughts about this episode: Join the Peerless Brands Facebook community by Prosper for Purpose: Follow me on LinkedIn: Follow Lorraine on Instagram: Follow Prosper for Purpose on Instagram: Additional resources from Prosper for Purpose:
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