Episode 153: Expect the Unexpected, Lessons from My Summer Vacation
Release Date: 08/12/2025
Episode 167: Stop Confusing Branding & Marketing
Brand for Good
If you’ve ever felt overwhelmed trying to figure out whether you need branding, marketing, PR, content creation, or copywriting… this episode will feel like a deep exhale. Most business owners aren’t confused because they’re inexperienced — they’re confused because the industry has done a poor job defining its own terms. Everyone uses the same words to mean different things, and people end up hiring the wrong kind of help at the wrong time. To help you avoid losing time and money, I explain the real definitions behind the terms and give you a clear roadmap so you finally know what...
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Episode 166: Connection as a Catalyst
Brand for Good
After hosting this year’s Women’s Entrepreneurship Day Ohio Summit, I was reminded of why I love what I do — because growth doesn’t happen in isolation. It happens in rooms filled with conversation, collaboration, and community. Connection is powerful. In this episode, I share how that realization is shaping everything I’m doing next — from my work at Prosper for Purpose to co-leading Everbloomer, a community for women 40 and beyond who want to grow, connect, and prosper together. You’ll hear why I believe connection isn’t a soft skill — it’s a strategy, a catalyst, and the...
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Episode 165: Focusing on Profit Can Flatline Your Business with Karl Maier
Brand for Good
If you think profit is the most important financial number to track in your business, think again. In this episode, I’m joined by Karl Maier, founder of Abunden, to discuss the real driver of sustainable business growth—cash flow. Karl’s experience as a CFO and business advisor has helped companies double their sales in just two years. He’s led multimillion-dollar acquisitions, expanded credit lines, and built the financial systems that turn growth into stability. But it all comes back to one core truth: a profitable business can still fail if it doesn’t manage its cash. We dive...
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Episode 164: 5 Ways You’re Hurting Your Brand (Without Even Realizing It)
Brand for Good
Many great leaders are doing everything “right,” yet unintentionally eroding the power of their own brands. Not intentionally, of course… and not because they’re careless, but because of subtle misalignments that quietly erode trust, credibility, and connection. In this episode, I’m breaking down the five biggest mistakes—and how to fix them before they cost you the influence and authority you’ve worked so hard to build. Here’s what you’ll learn: Why your brand energy matters more than your strategy—and how to realign it. How “professional” language can turn your...
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Episode 163: The Currency of Connection with Jill Katzenberg
Brand for Good
In this episode, I sit down with my friend and fellow BNI Premier member, Jill Katzenberg — a relationship expert, real estate mentor, and gratitude consultant — to explore what she calls “the currency of business”: connection. Jill shares how moving to Cleveland without knowing anyone led her to build a thriving real estate career and, eventually, a new calling as a gratitude consultant. Her approach is simple but profound: lead with kindness, act on promptings, and make every touchpoint meaningful. We talk about: How to stand out in any industry through genuine human connection ...
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Episode 162: How to Build a Brand When You’re Multi-Passionate
Brand for Good
Have you ever felt like being multi-passionate made your brand messy? You’re not alone. So many founders, creatives, and service providers resist the advice to “pick one thing” because it feels like shrinking yourself instead of sharpening your focus. In this episode of Brand for Good, I’m sharing how to build a brand that honors all your passions—without confusing your audience or diluting your message. You’ll learn how to connect your ideas, offers, and talents under one cohesive brand umbrella so your business feels clear, intentional, and fully aligned with who you are. We’ll...
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Episode 161: Q4: What Will You Harvest and What Will You Sow?
Brand for Good
As the air cools and the leaves begin to fall, I’m reminded that every season has a purpose. For me, fall has always represented reflection and renewal — both in life and in business. In every role I’ve ever held, fall was the time to plan and budget for the following year, and that rhythm has stayed with me. Now, as the founder of Prosper for Purpose, I find that Q4 is not a time to slow down — it’s actually one of our busiest seasons. Many new clients come to us ready to align their messaging, refine their strategies, and prepare for a strong start to the new year. In this episode,...
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Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
Brand for Good
What if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy. You’ll learn: A simple definition of digital accessibility (and how it differs from, yet relies on, inclusive design). Why accessibility is not a checkbox but an ongoing practice—and how to start wherever you are. The business case: stronger SEO, improved conversion,...
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Episode 159: How to Debunk Destructive Beliefs
Brand for Good
If you’re a regular listener, you know how I love a good story. Story helps us connect, learn, and remember. But what if the stories we tell ourselves are harmful? In this episode of Brand for Good, I’m unpacking the top 10 destructive beliefs entrepreneurs carry—from “I already know this” to “Once I hit X milestone, I’ll finally feel successful.” These beliefs might sound reasonable, but in reality, they quietly sabotage progress. Together, we’ll explore the bias or mindset behind each belief and then flip it with the truth that actually leads to growth. You’ll walk away...
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Episode 158: Compassionate Leadership: Lessons from my Dad
Brand for Good
Today would have been my dad’s 91st birthday, and as I reflect on his life and leadership, I am reminded of the state of compassion in our world today. My dad spent his career as a city manager and chief administrative officer. He negotiated with unions, worked with city councils, and built trust by listening, respecting, and connecting with people—even when they disagreed. In this episode, I share personal insights from my dad’s legacy and explore why compassion is not a weakness but a radical strength in leadership. From online hate to real-world divisions, we’ve lost some of our...
info_outlineWhat happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected.
From juggling three generations under one roof to two unexpected hospitalizations, the trip became a real‑time lesson in flexibility, leadership, and the power of letting go.
I explore why expectations can set us up for disappointment, in life and business, and what it means to focus instead on the essence of what we want. If you've ever had a plan fall apart (and let’s be honest, who hasn’t?), this episode will help you reframe, refocus, and find the joy in what’s still possible.
In this episode, I talk about:
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The difference between expectations and intentions
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How rigid plans break under pressure
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What it looks like to “salvage the wins”
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Why joy often lives in the in-between moments
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How to lead through disruption with flexibility and grace
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
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Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com