Episode 185: You Don’t Need More Marketing—You Need a Category of One
Brand for Good
If you’re doing everything “right”—showing up online, refining your message, investing in your website—but something still feels off… This episode is for you. In this conversation, I’m unpacking a pattern I see with so many founders and leaders: the belief that more marketing will fix what isn’t working. But in most cases, it’s not a marketing problem. It’s a positioning problem. When your brand isn’t clear and distinct, you blend in. And when you blend in, you become optional—no matter how good your offer is. In this episode, I walk you through what it’s really...
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Episode 184: Why Authority Attracts Opportunity
Brand for Good
Some of the most meaningful opportunities in my career—and in the careers of many leaders I work with—didn’t start with a pitch. They arrived. A client reached out after reading something I wrote. A podcast invited me to speak because my ideas kept appearing in conversations. A journalist quoted a perspective I had shared publicly. In this episode, I explore why this happens and why authority, not attention, attracts the most interesting opportunities. I explain why personal brand is really a leadership asset, why being discoverable has become essential in today’s research-driven...
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Episode 183: 5 Reasons Small Businesses Fail to Scale with Trevor McGregor
Brand for Good
Why do some businesses plateau while others scale? In this energizing conversation, I talk with high-performance coach Trevor McGregor, who has conducted more than 45,000 one-on-one coaching sessions with leaders ranging from entrepreneurs to Fortune 500 executives and Olympic athletes. Trevor also spent five years working inside Tony Robbins’ organization as one of his top Platinum Coaches. Drawing on decades of experience, Trevor shares the most common patterns he sees in businesses that struggle to grow—and what leaders must do differently to scale. The conversation goes beyond tactics....
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Episode 182: The Many Benefits of Having a Thought Partner with Jennifer Marsik Friess
Brand for Good
In 2014, I met another PR professional at a retreat and we decided to try something simple: weekly accountability calls. We thought it might last a few months. Twelve years later, we’re still meeting. In this episode of Brand for Good, I sit down with my longtime accountability partner, Jennifer Marsik Friess, founder of JEMEF PR, to reflect on what has made this relationship endure — and why it has been one of the most valuable investments in my business and life. What began as project-based accountability evolved into something much deeper: a true thought partnership. Over the years,...
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Episode 181: Building Your Expert Influence
Brand for Good
What would happen if you walked away from your most active social platform for 90 days? Would your authority collapse? Would your audience disappear? Would the algorithm erase you? In this final episode of a three-part series on attention vs. influence, I share what happened when I intentionally stepped back from her most active channel during the summer of 2024 while awaiting the arrival of my first grandchild. I lost less than 0.5% of my followers. That’s all. Because influence, unlike attention, doesn’t evaporate. In Episodes 179 and 180, I explored the difference between...
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Episode 180: Influence Is the Currency of Your Market
Brand for Good
Last week, we retired the Attention Myth. This week, we go one level deeper. If attention is no longer the advantage, what is? In Episode 180, I make the case that we’ve moved from an attention economy into an influence economy—and most brands are still optimizing for the wrong currency. Attention is rented. Influence is owned. Attention spikes. Influence compounds. In this episode, I explore: The difference between rented visibility and owned reputation Why being seen no longer guarantees being chosen How influence transfers confidence—not just information Why judgment, clarity,...
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Episode 179: The Post-Attention Economy: Why Great Copy Can’t Be Automated
Brand for Good
Attention is no longer the problem most brands are facing. Trust is. The Super Bowl reminded us that attention can be bought, engineered, and scaled. But for most businesses, memorability isn’t the goal—credibility is. And credibility can’t be prompted, automated, or rushed. In this episode, I unpack what the Super Bowl revealed about modern marketing, the role of AI in copywriting, and why clarity, brand alignment, and conviction are becoming the most valuable brand assets. In This Episode, I Explore: Why the “Attention Myth” Is Holding Brands Back What AI Actually Changed (and...
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Episode 178: How to Build Authority on YouTube Without Going Viral, with Nate Woodbury
Brand for Good
What if you didn’t need millions of views—or constant content—to build a profitable, trusted brand? In this episode of Brand for Good, I’m joined by Nate Woodbury, CEO of Be The Hero Studios, to explore why YouTube remains one of the most underutilized authority-building platforms for experts. Nate shares how search-based YouTube content—not trends or virality—can turn your expertise into predictable leads. We unpack why YouTube functions as an answer engine, how highly specific questions outperform popular topics, and how as few as 100 targeted views can generate meaningful...
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Episode 177: The State of Marketing in 2026
Brand for Good
2026 isn’t another year of incremental change—it’s a reset. In this episode of Brand for Good, I break down the most important marketing shifts shaping the year ahead and explain where leaders should focus to build credibility, trust, and growth that compounds. From B2B and boutique businesses to B2C brands and nonprofit organizations, the common thread is clear: visibility alone no longer wins—credibility does. I walk through what’s changing, what’s no longer working, and how AI, personalization, community, and reputation are reshaping how people discover, evaluate, and choose...
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Episode 176: How My Word of the Year Works for You
Brand for Good
Every year, I choose a word—not as a resolution or a trend, but as a filter. A way to make decisions when the options are many, the noise is loud, and everything looks like an opportunity. This year, my word is alignment. In this episode, I’m sharing how I’m using alignment as a decision-making lens in both my business and my life—and why this concept isn’t just personal reflection, but a practical leadership tool you can use too. If you’ve ever felt successful but stretched thin… visible but slightly off… or busy without a clear sense of momentum, this conversation is for you....
info_outlineIf you’re a regular listener, you know how I love a good story. Story helps us connect, learn, and remember. But what if the stories we tell ourselves are harmful?
In this episode of Brand for Good, I’m unpacking the top 10 destructive beliefs entrepreneurs carry—from “I already know this” to “Once I hit X milestone, I’ll finally feel successful.” These beliefs might sound reasonable, but in reality, they quietly sabotage progress.
Together, we’ll explore the bias or mindset behind each belief and then flip it with the truth that actually leads to growth. You’ll walk away with practical reframes you can use right away to stop sabotaging yourself and start building momentum.
If you’ve ever told yourself you don’t have the time, the money, or that something “just won’t work for you,” this episode is a must-listen.
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Episode Link: https://theprosperproject.libsyn.com/website/episode-159-how-to-debunk-destructive-beliefs