Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
Release Date: 09/30/2025
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Episode 160: Marketing That Includes: Digital Accessibility with Mike Barton (AudioEye)
Brand for Good
What if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy. You’ll learn: A simple definition of digital accessibility (and how it differs from, yet relies on, inclusive design). Why accessibility is not a checkbox but an ongoing practice—and how to start wherever you are. The business case: stronger SEO, improved conversion,...
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If you’re a regular listener, you know how I love a good story. Story helps us connect, learn, and remember. But what if the stories we tell ourselves are harmful? In this episode of Brand for Good, I’m unpacking the top 10 destructive beliefs entrepreneurs carry—from “I already know this” to “Once I hit X milestone, I’ll finally feel successful.” These beliefs might sound reasonable, but in reality, they quietly sabotage progress. Together, we’ll explore the bias or mindset behind each belief and then flip it with the truth that actually leads to growth. You’ll walk away...
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Episode 158: Compassionate Leadership: Lessons from my Dad
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Today would have been my dad’s 91st birthday, and as I reflect on his life and leadership, I am reminded of the state of compassion in our world today. My dad spent his career as a city manager and chief administrative officer. He negotiated with unions, worked with city councils, and built trust by listening, respecting, and connecting with people—even when they disagreed. In this episode, I share personal insights from my dad’s legacy and explore why compassion is not a weakness but a radical strength in leadership. From online hate to real-world divisions, we’ve lost some of our...
info_outlineWhat if your marketing didn’t just build demand—but also made the internet more accessible for everyone? In this episode, Lorraine sits down with Mike Barton, VP of Corporate Communication & Content Marketing at AudioEye (and formerly Adobe), to explore why accessibility belongs at the center of brand strategy.
You’ll learn:
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A simple definition of digital accessibility (and how it differs from, yet relies on, inclusive design).
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Why accessibility is not a checkbox but an ongoing practice—and how to start wherever you are.
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The business case: stronger SEO, improved conversion, and loyal audiences (including friends/family networks).
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Quick wins for marketers: meaningful alt text, keyboard-friendly navigation, captions/transcripts for video, and intentional use of emojis and em dashes so screen readers don’t derail your message.
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Content principles that endure in the AI era: simplicity, authentic storytelling, and the mantra “data informs, emotion transforms.”
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How teams with smaller budgets can use technology + smart processes to make steady progress.
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A free way to scan your site and identify accessibility issues (Mike shares where to do it and what to expect).
About Mike Barton
Mike leads corporate communications and content marketing at AudioEye, a digital accessibility platform serving companies from startups to global enterprises. Previously at Adobe, he shaped content and executive messaging across Experience Cloud, Creative Cloud Enterprise, and Document Cloud. Mike specializes in aligning business goals with human needs through story-driven, accessible digital experiences.
Resources Mentioned
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AudioEye — free website accessibility scan (mentioned in-episode)
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Mike Barton on LinkedIn (connect & continue the conversation)
Brand for Good Links
Email your thoughts about this episode: connect@prosperforpurpose.com
Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands
Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/
Follow Lorraine on Instagram: @lorraineschuchart
Follow Prosper for Purpose on Instagram: @prosper4purpose
Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com