Episode 266: Is Writing Fiction Like A Theme Park?

In this week's episode, I look at what goes into a successful theme park, and compare it to the process of creating a compelling story.

This coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store:

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The coupon code is valid through September 8, 2025 (please note the shorter expiration date). So if you need a new ebook this fall, we’ve got you covered!

TRANSCRIPT

00:00:00 Introduction and Writing Updates

Hello, everyone. Welcome to Episode 266 of The Pulp Writer Show. My name is Jonathan Moeller and today is August 29th, 2025, and today we are considering if theme parks are like writing. Before we get into this topic, we'll have Coupon of the Week and then a progress update on my current writing projects.

This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store, and that coupon code is FALLDRAGON25. And as always, we'll have the coupon code and links in the show notes for this episode. This coupon code is only valid through September 8, 2025. That's only one week, so if you want to use it, act now. And if you need a new ebook for fall, we have got you covered.

Now an update on my current writing projects. I am 63,000 words into Blade of Flames, the first book in my new epic fantasy Blades of Ruin series, and I think 63,000 words puts me about almost two thirds of the way through. I think the book will end up being between 90,000 and 100,000 words, so hopefully we are on track to have that out before the end of September. I'm also 5,000 words into Cloak of Worlds, which will be the 13th book in the Cloak Mage series. And if all goes well, I think that will probably be out in October, towards the end of October, maybe a Halloween book.

In audiobook news, recording is still underway for Shield of Power (that will be excellently narrated by Brad Wills); we're coming up on the end of that, so should have some good news on that before too much longer. Recording is underway for Ghost in the Siege, and that will be excellently narrated by Hollis McCarthy. So that is where I am at with my current writing and audiobook projects. Some good progress this week.

00:01:53 Main Topic: What Epic Universe Can Teach Us About Creating Memorable Characters

Now on to our main topic this week: are theme parks like writing and what theme parks can teach us about creating memorable characters and settings. I have to admit, this is an unusual topic for me because I am not really a theme park person. I have several family members who are interested in the history of Disney Corporation, so I've picked up some through osmosis, but that's essentially it. This topic was suggested by my podcast transcriptionist, and it was an interesting idea, so I thought we would go with it. I don't really know all that much about theme parks. As I mentioned, I'm not really in the target audience and I'm not in the sort of demographic where I would watch, for example, someone's four hour live stream through the latest Disney attraction or whatever.

Though I did watch the video that Jenny Nicholson put out last summer about her experience with the Star Wars “hotel”, and I think that was interesting as a piece of essentially documentary journalism depicting a tale of sort of corporate greed and cost cutting and how that can lead to inevitable failure. But that is a bit of a tangent from our main topic, which is whether or not writers can learn anything from theme parks.

I did pick up enough through osmosis from the history of Disney to know that in the early days before the Disney Corporation became as sort of corporatized and cost cutting as is now, that when they built a new attraction, the attraction had to be able to tell a story, like there was some sort of a story that needed to be told or an essential narrative that needed to be followed through the layout of the attraction so the guests, if they were paying attention, would be told a story.

So apparently the big news in the theme park universe this year is that Universal opened a new theme park called Universal Epic Universe in Florida in May 2025. The park is built on a central hub, which then divides out into five intellectual property based lands like Super Nintendo World with all of the Mario characters. What's interesting is that two of the five lands in the theme park are directly based on content that began as book series, the How to Train Your Island- Isle of Berk (which was originally written by Cressida Cowell) and the Wizarding World of Harry Potter and the Ministry of Magic, which was originally written by J.K. Rowling. One other land, The Dark Universe, draws heavily on the Frankenstein story, which was originally written by Mary Shelley (among other creatures like Dracula, who as a character originated in Bram Stoker's novel in the 19th century).

Now, what does this have to do with writing? I mean, for most writers, the idea of becoming popular enough that people build theme parks based on your characters is probably a bit unrealistic as a career goal. However, I think there are lessons that can be learned there for writers about holding the interest and compelling readers. All three of the intellectual properties we discussed previously were more often known for their movie adaptations than the books they were originally based upon. But we can learn what makes memorable characters and settings in the book series and how a theme park would draw upon a beloved book series to generate ticket, merchandise, and food sales. I think it is both fair to say and a profound understatement that books, movies, and theme parks are wildly different kinds of art forms. However, the fundamental principles of storytelling, of world building do seem to apply across all three. So let's take a look at some of those principles.

Part I: Creating Fictional Worlds Memorably

People like distinct and creative worlds that make them feel immersed in something beyond mundane reality, even if that reality is not safe, easy, or pleasant. In all three stories that inspire these theme parks, the main character faces something that no one has before. Harry Potter readers can imagine that they're an owl delivery letter away from arriving at a new school full of friends, magic, and danger. How to Train Your Dragon lets readers soar through the air while rescuing a lovable dragon from a dark fate. Dragon riders are considered to be a special group of people in this world.

Frankenstein allows us to imagine a world where humans are powerful enough to have power over life and death itself, though in the grand tradition of science fiction and horror, this always goes horribly wrong. After all, creating an artificial life form did not end particularly well for Victor Frankenstein in the first book. And where this comes into theme parks is that readers want to find a way to be included in the fictional world.

In Harry Potter, readers can imagine which house they're sorted into based on personality traits. By choosing a house in the Hogwarts school or magic wands whose components reflect their personalities, they feel more included in the story because they know where they would belong in it. Many, many, many young adult series since then have tried to include some sort of factions or special lands or organizations in their stories for this reason, but it never seems to land quite as well as it did in the Harry Potter series. Though to be honest, Hogwarts School of Witchcraft and Wizardry seems like it would be immediately shut down if any sort of educational authority or ministry of education or department of education ever investigated it because it (laughs) is not a well-run school.

In How to Train Your Dragon, dangerous dragons are not only faced, they're befriended and protected. Something frightening becomes a chance to feel powerful and help others. And readers often enjoy reading about dark creatures or villains like Frankenstein's monster because it makes the real world seem more secure or stable by comparison or because they feel like misfits or outcasts and can sympathize with these characters.

Now, for writers, specific world building details often are very distinct things that readers remember, sometimes even more than the plot. For myself, that's worked advantageously with several of my different settings where some of the distinct details of the Cloak Games settings or the Half-Elven Thief settings stick in people's minds. For the examples we're talking about here, some readers might remember a biting textbook, a flying broomstick, or what's on the Hogwarts banquet table more than they remember the plots of the individual Harry Potter movies or books.

Now for the theme parks, Universal Studios capitalizes on this and makes money by creating merchandise and food items from those moments in the books, and they give visitors an opportunity to buy a nice cold glass of Butterbeer or a t-shirt from their Hogwarts house. And that feels more special than buying a pair of, for example, Mickey Mouse ears because they have a preexisting connection with Harry Potter, and though it's extremely unlikely that any of us will end up owning a theme park, as writers, don't be afraid of adding details like that, very specific details like that to the world building because it does help create a distinctive atmosphere and help the readers connect with the story.

Part II: Investing Audiences in Your Characters

Now onto part two, investing audiences in your characters. It's a good idea to find a way to make the readers root for your characters. Harry Potter and Toothless the dragon both begin as scrawny, unloved, and unimpressive, but they rise in the face of danger to become brave and important.

When characters team up in a structured way, such as Dumbledore's Army or the creation of the Berk Training Academy, it gives the readers a chance to imagine how they could join the main characters and be part of the group.

It's also important to remember a character doesn't have to be likable to be memorable, though obviously this often works better for villains. For example, Dolores Umbridge from Harry Potter is a very memorable character, even though she's totally unsympathetic and unlikable because she represents a sort of bureaucratic, pettiness, and evil that we inevitably all have to deal with at some point in our lives, whether in school or dealing with various bureaucracies (whether government or corporate) as we get older.

Frankenstein's creature likewise isn't always likable, though he is sympathetic because he didn't ask to be created. His creator mistreated him. He tried to fit into human society and totally failed. So while he does many morally reprehensible things like for example, murdering Victor Frankenstein's bride to be, nonetheless he retains an element of sympathy because if he's a monster, it’s because Victor Frankenstein created him to be a monster. Even when his decisions aren't ideal or are quite bad, his loneliness and curiosity are still deeply relatable.

Part III: Adapting To Grow With Your Audience

Now, Part III, adapting to grow with your audience/adding new characters to an existing world or an interconnected series. Don't be afraid to age up your characters and change them across a series. In Harry Potter and How to Train Your Dragons, the characters age through series and face new and more complex challenges. Watching characters change is a great way to make them feel more lifelike and give them new complexities.

I was reminded of that very recently with the publication of Ghost in the Siege, where I believe that is the 34th novel with Caina as the main character. Obviously she has changed and grown quite a bit since that first book all those years ago and some part of the plot was Caina coming to terms with how much she's changed and how much she's changed as a result of what she's had to do to save people she cares about, which is kind of an interesting comparison to the fact that I found it a bit challenging to write the book just because Caina has changed so much from her original start in trying to find a way to write that while remaining true to the character. Given how well the book has been received (thanks, everyone!), I think I might have landed on the mark for that one.

If you want to continue in the world and write another series in the world, it's usually a good idea to include some carryover characters between the series. I've done that a lot with Frostborn, Sevenfold Sword, Dragontiarna, Dragonskull, and Shield War, where some characters continue over between the series. In the theme park, for example, in the Dark Universe, Dr. Victoria Frankenstein continues the work of her ancestor, Victor Frankenstein. That can also help to remind readers why they like the series so much by bringing back favorite characters. Returning to favorite locations in the series is a way to keep fans engaged, as long as it makes sense or fits the story.

Give your books emotionally satisfying, not necessarily happy conclusions. Give them a chance to say goodbye to characters in places they've come to care about. Remember, the ending doesn't have to be happy. It doesn't have to be sad. It can be a bit of both. But what is important above all else is that the ending provides emotional resolution to the emotional conflicts and stakes raised within the story. Anything else and the readers will feel cheated.

And now the conclusion. Fortunately, your readers won't have to wait in line for two hours to experience your characters the way that Epic Universe visitors must. But it's a testament to strong writing that people are willing to pay very large sums of money to do that, especially in Florida where the heat and the extreme humidity are constant, especially in summer. It's proof that well-developed settings, memorable characters, and immersive plots are important to readers and go a long way.

Although you and I will probably not ever be theme park owners and I do not plan to ever go to Florida and go to Epic Universe, you can learn from how they build and maintain the relationship between their intellectual properties and their paying guests. Remember that you want compelling characters, a good story, and a satisfying conclusion. So that is it for this week.

Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.