The Pulp Writer Show
Hosted by Jonathan Moeller (author of the FROSTBORN and SEVENFOLD SWORD fantasy series and the SILENT ORDER scifi series), the Pulp Writer Show discusses how to write, format, publish, and sell your novel. Sometimes there are jokes.
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Episode 277: Digital Content Ownership For Readers & Writers
11/17/2025
Episode 277: Digital Content Ownership For Readers & Writers
In this week's episode, we discuss the advantages of digital content ownership for both readers and writers. This coupon code will get you 50% off the , Book #3 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) : CLOAK2025 The coupon code is valid through November 24, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 277 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 14th, 2025, and today we are discussing the benefits of owning your own content for both readers and writers. Before we get to our main topic, we will start off with Coupon of the Week and then a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Ashes, Book #3 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is CLOAK2025. And as always, the coupon code and the links to my Payhip store will be available in the show notes. This coupon code is valid through November 24th, 2025, so if you need a new audiobook for your Thanksgiving travels this month, we have got you covered. Now for an update on my current writing, publishing, and audiobook projects. I'm pleased to report the rough draft of Blade of Shadows is done. This will be the second book in my Blades of Ruin epic fantasy series. Right now, it is just about exactly as long as Blade of Flames. It may be a little longer or a little shorter depending on how editing goes since there's some stuff I'm going to cut out, but there's also some scenes I'm going to add. I also wrote a short story called Elven Arrow. Newsletter subscribers will get a free ebook copy of Elven Arrow when Blade of Shadows comes out, which will hopefully be before American Thanksgiving at the end of the month. I'm about 23% of the way through the first editing pass, so making good progress there and hope to keep up with the good progress. I am 11,000 words into Wizard-Assassin. That will be my next main project once the Blade of Shadows is published and probably the final book I publish in 2025, because I think the first book I do in 2026 will be Blades of Ruin #3, if all goes well. In audiobook news, the recording for Blade of Flames is done and it's gradually making its way out into the world (as excellently narrated by Brad Wills). I think as of the time of this recording, the only place where it's actually live is Google Play, but hopefully more stores will come online soon, and it would be cool if the Blade of Flames audiobook was available everywhere before Blade of Shadows came out. Hollis McCarthy is still working on Cloak of Embers and we hope to have that to you before the end of the year, if all goes well. So that's where I'm at with current writing, publishing and audiobook projects. 00:02:25 Main Topic: Digital Content Ownership as a Reader and Writer Now let's move on to our own topic, the ownership of digital content as both a reader and a writer. As the digital revolution has gone on and on and put more decades behind it, people are increasingly building very large digital content libraries and it's an increasingly tangled point of law what happens to those digital libraries when for example, their account gets suspended, or for example, someone else dies and wants to leave their Steam library of games to their heirs. We're today going to be focusing on digital content ownership for readers and writers, and we'll start with readers. Although the price of an ebook and print book of many traditionally published books are roughly the same at this point (and sometimes bafflingly, the ebook versions cost more), the rights you have as the owner of the ebook copy are substantially less powerful. In fact, technically speaking, you aren't actually the owner of an ebook purchased from Amazon or other retailers. It's more accurate to say that you purchased a long-term conditional lease. As a side note, I'm talking about this from the perspective of United States Copyright law and ebook/audiobook stores there. The laws and standards in your own country may be different. Also, I am not a lawyer and nothing in this episode should be taken as legal advice. You obtain legal advice by hiring a lawyer licensed to practice in your jurisdiction. But now back to the main argument. In America, there is something known as the First Sale Doctrine. This section of the US Copyright Act allows physical media to be lent out and resold, among other things. For example, someone who purchases a physical book is considered its owner and the publisher can't take it back from them. The physical version of books can be used in libraries or as classroom materials until they literally fall apart, unlike their electronic equivalents, which face complicated licensing agreements that generally offer far less favorable terms of use for a much larger cost (especially for libraries and academic institutions). In the US, electronic content ownership is covered by contract law instead of the First Sale Doctrine. Although each seller has their own licenses and standards, a few things tend to remain consistent across those licenses: the inability to lend or resell the content, the inability to remove DRM from the content, and the right of the seller to alter or even remove the content. Ownership is not a right guaranteed for digital content. There is an American lawsuit currently challenging Amazon Prime Video and its use of words like “purchase” and “buy” for its video content. The lawsuit accuses Amazon of misrepresenting a heavily conditional license as a purchase, giving the average customer the impression that they own the content in perpetuity. Amazon lawyers argue that the average customer understands the difference, but frequent outrages over content being removed from users’ libraries suggests otherwise. Here are four reasons owning your ebook content is important. #1: Keeping access to the content if the company closes or gets bought out. One of the early leaders in the US ebook store market way back at the start of the indie revolution was Sony. When their Sony Reader store closed, they gave readers the option to migrate their libraries to Kobo. Books that were not available through Kobo were not able to be transferred, so some purchased content was lost for readers. A more egregious example comes from, as you might expect, Microsoft with the closing of the Microsoft ebook store in 2019. When the store closed, they offered refunds instead of giving readers an opportunity to self-archive or transfer their purchases. Any margin notes taken by readers were lost, and they were given a $25 credit for the inconvenience. Although refunding customers was a good gesture, it's not a guarantee that readers are able to repurchase the ebooks elsewhere or even that the price would be the same when they did. As an aside, I spent a good chunk of time in 2018 trying to figure out how to get into the Microsoft ebook store and then finally gave up because it was too complicated, which in hindsight turned out to be a good decision. Owning your ebooks outright gives them independence from the store that you bought them from. #2: Keeping content from being altered. Ebooks can be altered anytime. Most of the time these changes are harmless, such as updating a cover, fixing a typo, or adding a preview chapter. I do that myself all the time. Every time I get typo corrections, I upload a new version. Yet there is a potential for books to be edited or censored from the original copy that you purchased. Chapters could be removed, scenes altered, or in extreme cases, the entire book could be removed. Owning a hard copy means that you have a version that cannot be changed without your knowledge. #3: The ability to self-archive. Most ebook stores use a form of digital rights management (DRM) that makes it difficult to transfer or permanently store your collection outside of their collection or library. Trying to do so is a violation of the license you purchased from the store, so I won't discuss how to do that. Amazon recently made self-archiving more difficult by discontinuing the feature to download and transfer Kindle books via USB. Finding DRM-free ebook stores is important if you want to organize and store your ebook collection as you see fit. Two examples of stores with DRM-free ebooks are Smashwords and direct [sales] sites like My Payhip store. Other stores like Kobo have a dedicated section devoted to DRM-free ebooks. #4: Keeping your reading habits private. Companies like Amazon track reading data, mostly out of a desire to sell you similar books or ad space. They track what you're reading, the amount of time you spend reading, your reading speed, and the highlights that you make in a book. Now, most of the time this is generally pretty harmless. It's mostly used for…you look on Amazon, you see that the section “customers who enjoyed this book also enjoyed this”. Then if you use the Kindle app on your phone a lot, it has a lot of badges and achievements and it tends to be used for that kind of thing. However, there could be sinister undertones to this, especially if you're reading things you would prefer other people not know about. So if this concerns you, if there are some settings that you can adjust, but if you want complete privacy, outright ownership of your ebooks is the way to go. So what is the easiest way to own your own ebooks as a reader? The easiest way and perhaps the safest way to own your content outright is to buy print copies of books. That said, buying direct from authors or finding ebooks that have more favorable license terms is easiest way to own your ebook purchases. One of the reasons that opening a Payhip store was important to me was I gave my readers a chance to outright own purchased copies of my work and self-archive them in the way that they saw fit, if that was important to them. The price is the same on my Payhip store as other ebook or audiobook stores (and sometimes even cheaper if you're using Coupon of the Week). The ebooks and audiobooks there are DRM-free and untethered from specific stores and companies. You have the option to download files in a variety of file formats and store them in a way that makes the most sense to you. Buying direct also gives a greater share of the sale price to the authors, especially in the case of audiobooks. In conclusion, ebooks lag behind print books in terms of ownership rights for purchasers here in the United States (at the time of this recording). That said, you can be an informed consumer by reading terms of use carefully and educating yourself to make sure that you have the most possible access to your purchased content. Now, we've covered that from the reader side, and let's look at it from the side of the content creators, specifically writers. This can also apply to other content creators such as musicians, and we're going to use a very famous example for that, Taylor Swift. The general public learned about the importance of fully owning your content as a creator during the long and very public battle between musician Taylor Swift and the record company that sold her work to a private equity firm associated with someone she personally disliked. She owned the copyrights to the works (along with her various collaborators), but not the masters, the specific recordings of each song. As long as she didn't own her masters, she didn't have control over song choices for her public performances, the label releasing older content against her wishes, or how her music would be licensed out for commercial use. Swift reasserted control by rerecording old albums (a strategy previously used by the musician Prince), which gave her ownership of these new masters and devalued the original masters to the point where she could later afford to buy them outright. Many artists, including Olivia Rodrigo, credit Swift for helping them to negotiate adding the ownership of their masters into their contracts. As predatory as the publishing industry can be, the music industry tends to make them look like rank amateurs in terms of sheer evil. So it is a testament to her popularity and business success that she was able to convince them to do this. The world's most famous pop star taught millions of fans that owning your work is the ultimate goal of a creative. Why is ownership of your work important for writers specifically and not just American pop stars? We'll discuss six reasons why it's important for content creators and specifically writers in this episode. And as a reminder yet again, I'm talking about this from the perspective of United States law. Laws and standards in your own country may be different. Also, I am not a lawyer and nothing in this episode should be taken as legal advice. You obtain proper legal advice by contacting a lawyer licensed to practice in your jurisdiction. So with that in mind, let's get into the topic. What is ownership as a writer? Writers generally keep the copyrights to works they sell to publishers. Writers are essentially selling the right or a license to produce and distribute their book in a certain format, language, and geographic area. Most of the time, geographic area rights are sold separately. For example, rights for the Harry Potter books are owned by Scholastic in the United States and Bloomsbury in the United Kingdom. Sometimes writers will keep the rights in a specific format, like when I signed with Tantor to give them the audio rights to the first five Frostborn books while keeping the rights to my print and ebook formats. What writers lose in the process of selling to publishers is the ability to control how their work is marketed, packaged, and sold. They do not have the freedom to make major decisions such as when a book is released or where it is marketed. Today I am going to share six reasons that retaining ownership is important for writers and what things you generally sacrifice when you sign with a traditional publisher instead of self-publishing or indie publishing. #1: Creative control. It is not standard to have complete control over your book's cover design. Often an artist is able to submit suggestions to the designer, but the publisher has ultimate authority over the book's cover. Sometimes covers end up being wildly inappropriate for the book, but the author has no recourse. The same is usually true with the ability to pick an audiobook narrator or change anything about the narration. At times, writers (especially new ones) are pressured into changes they do not want by editors. The surest way to completely lose all creative control is signed with a book packager like Alloy Entertainment. If you want to hear the story of how L.J. Smith was fired from her own series due to a plot dispute with that publisher, YouTuber Jenny Nicholson covers it in her epic length summary of The Vampire Diaries show. Although a certain paycheck from a book packager is tempting, you'd be wisest not to create any fictional characters or worlds for this type of publisher for that reason. #2: Dead Series Syndrome. If the first book in a series does not sell well, the publisher tends to abandon the series. The next book in the series might be ready for publication, but they're not obligated to publish it if they suspect it will not be profitable. Unfinished series are extremely common in traditional publishing, unfortunately. Writers who are locked into a contract for a series are generally out of luck putting out the books on their own. Even if they put out later books on their own, not having the rights to the first book in the series makes it difficult for a writer to sell and market subsequent books. I had a series (Demonsouled) that I wanted to continue even though the first book was released by my publisher. I was able to get the rights back for it and then was able to self-publish this rest of the series. This was much easier to do 14 years ago than it is now. Modern contracts, especially from larger publishers, are not so generous in letting authors do this. It would be much easier to start as a self-published author and have full control over the trajectory of your series and make sure readers are able to finish it instead of waiting for a contract to elapse or fighting a difficult, hard to win battle to get the rights back. #3: The ability to change. One of the perks of owning your book is the ability to make quick changes that react to data. For example, I was able to retitle the Stealth and Spells series fairly quickly when it became immediately clear upon release that some found the original title confusing. A traditional publisher would likely not have bothered to make the effort unless there was a legal reason for doing so. The ability to change covers, repackaging books in different ways (like omnibus editions), and to make quick changes to the book on the fly (such as fixing typos or continuity errors), is the unique privilege that comes with owning your own work. Publishers are slow to make these types of changes, if they do it at all. #4: Profit. Writers typically only receive an advance (an initial lump sum) when working with a traditional publisher. The complexities of publisher accounting usually ensure that only great successes receive royalties, and often even those that do can take a while to reach that benchmark. Royalties are typically doled out quarterly or semi-annually, for those who make enough to receive them. The earning statements are fairly byzantine. It's hard for the average person to understand them fully to make sure they're being paid exactly what is owed to them. Owning your own work and publishing yourself means that you keep all of the profit after the cut taken by the ebook store and whatever you pay cover designers, editors, and so on. You can see all of the sales as they come in and don't have to wait for those two to four royalty checks each year in order to get paid. It's much easier to make a living as a writer and to feel confident that you can pay others when you have more accurate data on the money coming in. Indie publishing sacrifices the certainty of an advance for a far, far greater share of the profits in the long run. Additionally, agents typically take a 15 to 20% commission on author earnings, and they are an essential part of the process in traditional publishing. It's just about impossible to get foot in the door with traditional publishing without one. Most self-published writers don't bother with an agent, which means they're able to keep that cut of the money and don’t have to shape their work around the preferences and whims of an agent. They also spared the stress and hassle of working with an unethical or bad agent (of which they're unfortunately far too many). #5: Professional freedom. The publisher decides when the books are released or if they're released at all. Are you ready to publish a book two months after the first one is released? Too bad. A publisher is not going to put out the next one that quickly. The traditional wisdom of publishing schedules seems wildly out of date in the content-heavy modern world, where algorithms reward recent titles and frequent publishing. Publishing more often also helps fans stay connected to your work, and frankly, it's much easier to make a living as a writer putting out several books a year instead of just one. Additionally, traditionally published writers do not control how a book is marketed. Are you upset that your book is being marketed as a romance when you think it's complex literary fiction? Too bad. It's not your call. In fact, writers may be contractually obligated to post content to their social media pages written or approved in advance by the marketing department at the publisher. You might have to put...
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Episode 276: Six Lessons Learned From A 300% Increase In Direct Sales
11/10/2025
Episode 276: Six Lessons Learned From A 300% Increase In Direct Sales
In this week's episode, I take a look at my direct sales for 2025, and consider six lessons for improving direct sales. I also answer a reader question about Kobo Plus. This coupon code will get you 50% off the , Book #5 in The Shield War series, (as excellently narrated by Brad Wills) : SHIELD2025 The coupon code is valid through November 17, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Hello, everyone. Welcome to Episode 276 of The Pulp Writer Show. My name is Jonathan Moeller. Today is November 7, 2025, and today we are discussing how I had a 300% increase in direct sales for 2025 so far, and the challenges that might pose. We'll also have Coupon of the Week, an update on my current writing progress, and a reader question about Kobo Plus. First up is Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Shield of Battle, Book #5 in The Shield War series (as excellently narrated by Brad Wills) at my Payhip store, which seems appropriate because we're talking about direct sales. That coupon code is SHIELD2025 and as always, links to my store and the coupon code will be in the show notes for this episode. This coupon code is valid through November 17th 2025. So if you need a new audiobook for this fall, we have got you covered. Now for an update on my current writing progress. As of this recording, I am 70,000 words [into] Blade of Shadows, the second book in my Blades of Ruin epic fantasy series. That puts me on chapter 16 of 20, so I'm about three quarters of the way through. I think the rough draft is going to land at about 85 to 90,000 words. So if all goes well, I'm hoping to finish that rough draft next week and hopefully get the book out before Thanksgiving, but we'll see how the rest of this month goes. I'm also 8,000 words into Wizard-Assassin, which will be the fifth book of my Half-Elven Thief series. If all goes well, I want to have that out in December, which will make it the final book I publish in 2025. In audiobook news, Brad Wills is working on recording Blade of Flames, the previous book in the Blades of Ruin series and good progress is being made there. And Hollis McCarthy is also working on the audiobook of Cloak of Embers, which was Book 10 in the Cloak Mage series. So if all goes well, we should have both of those audiobooks to you before the end of the year. So that is where I'm at with my current writing and publishing and audiobook projects. 00:02:00 Thoughts on Kobo Plus Let's talk a little bit about Kobo Plus before we move on to our main topic. A reader recently asked if I made more money from sales on Kobo from direct sales on the Kobo platform or through Kobo Plus, which is Kobo’s subscription service. And the answer is, well, it depends. My primary answer always is that readers should read my books on whatever platform they prefer and which is most convenient for them (with the exception of piracy). As for the specific details, it gets a little bit more complicated. I suspect at this point more Kobo readers use Kobo Plus than actually buy ebooks off Kobo. Like in September alone (which is the last month I have complete figures for), 75% of my Kobo revenue came from Kobo Plus. So very clearly not having my books in Kobo Plus is a non-starter of an idea. That said, Kobo Plus (unlike Kindle Unlimited) runs off minutes read rather than pages read that KU uses, which makes it a lot harder to game the way some people do with Kindle Unlimited because the system is more opaque. So obviously longer books do a lot better with Kobo Plus and I have a lot of longer books in the form of various omnibus editions. Even a fast reader is going to take a while to get through Frostborn: Omnibus One, so I know for a fact those do quite well on Kobo Plus. So I suspect with individual novels I make less with Kobo Plus than I do with ebook sales, but for the omnibus editions, I make more from Kobo Plus than I do with the individual sales. Overall, I would say if you're a Kobo user and you want to read a book just once, Kobo Plus is probably the economical choice, but if you want to reread the book many times, you're better off buying it outright. For an interesting bit of data, here are my 10 most read Kobo Plus books for 2025 so far. Thanks for reading them, everyone! 1.) Shield of Deception 2.) Cloak Mage Omnibus One 3.) Shield of Battle 4.) Ghost in the Assembly. 5.) Cloak of Illusion 6.) Ghost in the Corruption 7.) Cloak of Embers 8.) Dragontiarna Omnibus One 9.) Dragonskull Omnibus One 10.) Cloak of Masks So as you can see, there were three different omnibus editions in that Top 10 list, so those do quite well on Kobo Plus. 00:04:00 Main Topic: Six Lessons Learned from a 300% Increase in Direct Sales Now onto our main topic, six lessons learned from a 300% increase in direct sales for 2025. By means of some background, in 2021 I started a direct sales site for my books and audiobooks using the Payhip platform. I'd been thinking about this for some time and the instigation was that at the time I was about to publish Ghost in the Vision. The Barnes and Noble site had problems with a ransomware attack that made it impossible to upload new books to the Barnes and Noble site for about three weeks (if I remember correctly). And obviously this was concerning because I had Ghost in the Vision coming out during that time and I wanted to be able to get it to Barnes and Noble readers, but I couldn't because the Barnes and Noble site was having technical difficulties. So that's when I started using Payhip and mentioned that hey, Barnes and Noble readers, I know I can't upload it to the Barnes Noble site right now, but you can get it from Payhip and obviously Barnes Noble restored the website and I was able to upload a book again, but I kept going with the Payhip site. Why did I do that? Well, as I've said before for direct sales, it makes sense for me to have a place that I could fully control since (barring technical difficulties that we talked about) the main ebook platforms can take a day or two before the books are ready to be sold. And as we mentioned before, sometimes oddities happen and a book can get delisted on a site like Amazon or a site could suffer a cybercrime attack like Barnes and Noble did in 2021. Direct sales also give authors a greater percentage of the profits, especially for audiobooks. The highest rate of royalty I get for any audiobook sales is definitely through direct sales. Progress was slow for getting people to use the Payhip site for obvious reasons. People are locked into the platforms where they feel the most comfortable (the Kindle Library, for example). It takes a lot to get people to change their buying behaviors, but over the last year, I've seen a 300% increase in sales at my Payhip store over what I had made in 2024. And there are six reasons why I think that happened that I'd like to share with you in this week's episode. #1: The first reason is it gives people an alternative. For a variety of reasons, many people are frustrated with Amazon or Google and the other big tech companies and are boycotting them for a number of reasons. If you've paid attention to the news at all over the last five years, you can probably guess what a few of those reasons might be. Others are concerned with the amount of tracking data on these sites and having their browsing data sold as advertising info. Having a direct sales platform gives readers who have these concerns a way to support you. Payhip is great for those with privacy concerns because it provides us with very, very little user data and there's no way to put ads on the site or even sell ad space there. The only customer data I get from a transaction through Payhip is the email address, which is obviously necessary since there needs to be a place to send the ebooks and the audiobooks. I don't sell or share that data with other companies or even other authors, so that is a good way to buy my books while leaving a minimal data footprint that can't be used for any kind of tracking. #2: The second reason and one that I think is about 50% of the sales growth this year, is new releases. And that is because my Payhip site is always the first place to find any of my new releases since I have complete control over the uploads there. How fast books appear on other sites is out of my control and can sometimes take a day or two (or in extreme cases, even longer than that). But I have complete control on Payhip of upload time (so long as Payhip is working and my internet connection is working). Consistently having the new releases available on my Payhip site right away also makes people feel like they're not missing out by shopping there. Having someone to help me with my Payhip store has made that a lot easier to do that consistently over the past couple of years. I did hire someone to help me out with that and it's been light years forward in having all my ebooks and audiobooks available on the Payhip store. #3: Number three, which I think is the other 50% of the reason I had a direct sales increase this year, is Coupon of the Week, which we already listened to on this episode. Coupon of the Week only takes about a minute to set up, but it has been an effective way to get people to buy ebooks and audiobooks at my Payhip site. The discount amounts I use means I'm still getting paid roughly the same amount that I would from a sale on Audible or Amazon, but the reader is getting a pretty substantial discount. Discount amounts are usually 25% off for an ebook or 50% off for an audiobook. It's enough of a discount to make it worthwhile for my readers. I've also been experimenting with discounting entire series in a Coupon of the Week instead of only one book. This change has been good for sales. It lets readers stock up on a whole series for a fraction of the price. That kind of whole series discount is also a good response to (only a few) readers who want omnibus editions that cover every single book in the series, which frankly isn't profitable to me for a couple of reasons. One is that if it's on Amazon, a file that size would incur a significant delivery fee from Amazon, which would cut into the profits. Another reason is that the file size for that just gets to be unwieldy. Frostborn is 15 books and 15 fairly long novels combined into a single ebook file does get pretty unwieldy. #4: The fourth reason and one that has consistently been helpful is the free short stories. Switching ebook platforms is a big change for many readers and it's best to give them a good incentive to do that. The old saying that it's easier to draw someone in with a carrot instead of a stick is true in ebook sales, as is in every other facet of life. Free items are a low-pressure way for someone to try out the site and test out the experience of downloading a book through my direct sales page. Direct sales pages are the best way to have control of free content that you're giving out to readers since price changes on other sites can vary wildly in when they occur, which makes setting up promotions very difficult if you're not sure when the price change will be live on all platforms. It's also a lot easier than what people used to do in the early 2010s for this kind of thing, which is directly email ebook files to readers, whereas having them nicely delivered through Payhip and then the Book Funnel backend is much more convenient. Coupon codes can be too much of a hassle for some readers, and setting up coupon codes on multiple platforms is definitely a massive hassle and can't be done on some platforms as frequently as I would like, so giving away free short stories via Payhip is an effective use. #5: The fifth reason is my direct sales page [content] is DRM free. This winter, Amazon removed the option to download and transfer Kindle books via USB for any books purchased through Amazon, which created a stir on social media even though most readers weren't using the feature and weren't even aware that it existed. What the outrage over the change did was make many people aware that they weren't truly owners of the content they bought from Amazon. It might be your instinct as a writer to put DRM in your ebooks and audiobooks in the belief that doing so prevents piracy. As anyone in the music industry can tell you, people will always find a way around DRM. All it does is punish the honest people who are supporting you by buying your content legally and making it more difficult for them to use in the ways to make the most sense to them. Selling books without DRM gives people a chance to truly own the content and archive it the way that works best for them. Everything on my Payhip store is DRM free for those reasons. Because the books can be downloaded and stored without restrictions, they can't be removed from your collection like a book in a Kindle Library can. A book purchased from Payhip is one that you can truly and completely own. #6: The sixth reason that has been helpful I think is honestly simple patience. Direct selling ebooks is a lot harder than just putting them on Amazon because Amazon is very well optimized for getting people to buy things and direct sales are often not. The very first year I did direct sales in 2021, by the end of the year I made a grand total of $10. This year I am probably going to make high three figures (if all goes well), which still is not a lot compared to some of the sales people can report off platforms like Amazon. But if you go from $10 in 2021 to high three figures in 2025, that is quite a growth trajectory. So again, if you were to start using direct sales, be patient and bear in mind it might take a long time of using things like free short stories and Coupon of the Week to gradually build up interest in the site. I also want to talk a little bit about what I think will be future challenges with direct sales and a big one that will happen if my direct sales continue to grow at this rate will be US sales tax. In 2018, the US Supreme Court ruled that states can charge sales tax for any purchases online. Previously they had not been able to do so and the law has been changed and challenged and tweaked a little bit since then, but it's boiled down to that for most of the states (it varies by states, and this is not legal advice), the rule is if you are selling more than $100,000 worth of product in their state or more than 200 individual transactions in that state, then you're obliged to pay sales tax on those sales to that individual US state. For me, obviously that is not a problem right now. I believe as of this recording, I have had a total of 95 individual transactions for direct sales. If you divide that out among the 50 US states and UK and several EU countries, I'm nowhere near the reporting thresholds for any individual US state, even the most restrictive ones. That said, it could happen if direct sales continue to grow, that will be a problem I need to address in the future. Payhip collects a VAT for EU countries, but it doesn't do any sales tax collecting for the US. So if my direct sales continue to grow to the point where I'm hitting sales tax thresholds for the individual states, I would probably have to change platforms from Payhip to something like Shopify where there are a number of plugins on Shopify (like Tax Jar for example) that will take care of the sales tax reporting and filing and paying for you. But that is obviously not a problem right now unless my direct sales grow a good bit. But that is something to keep in mind for future endeavors. So in conclusion, Payhip has been a growing source of income for me (although still far from my primary one) because of these strategies. Payhip has been a great platform for direct sales and has given my readers another choice in where to buy my books and audiobooks. And as always, I would like to thank everyone who has bought and read my books from either Payhip or any other platform. And even though I have this direct sales platform, a reminder that my preferred answer to the question “where should I get your books?” is “wherever is most convenient for you” (with the exception of piracy, of course). So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting by form of choice. Stay safe and stay healthy and see you all next week.
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Episode 275: The Praetorian Guard of Ancient Rome & Fantasy Novels
11/03/2025
Episode 275: The Praetorian Guard of Ancient Rome & Fantasy Novels
In this week's episode, we take a look at the Praetorian Guard of the Roman Empire, and consider how ancient history can inspire fantasy novels. This coupon code will get you 25% off the : SILENT2025 The coupon code is valid through November 10, 2025. So if you need a new ebook this fall, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 275 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 31st, 2025, and today we're talking about the Praetorian Guard of Ancient Rome and how that can inspire fantasy novels. Also, Happy Halloween (or Happy Protestant Reformation Day, if you prefer). Before we get into all that, we will have Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up, Coupon of the Week. This week's coupon code will get you 25% off the ebooks in my Silent Order series at my Payhip store: SILENT2025. And as always, both the coupon code and the links to my store will be in the show notes. This coupon code will be valid through November 10th, 2025. So if you need a new ebook for this fall as we come into winter, we have got you covered. And now for an update on my current writing and publishing projects. As I mentioned last week, Cloak of Worlds is now out and you get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and at my Payhip store. The initial response has been very strong and very positive, so thank you for that and I'm glad that people are enjoying and reading the book. Now that Cloak of Worlds is done, my next main project is Blade of Shadows, which will be the second book in my Blades of Ruin epic fantasy series. I'm currently 44,000 words into it, which puts me on chapter 9 of 20, though I'll probably have more chapters in the final draft than I will in the first draft. I found people really do tend to prefer shorter punchier, shorter chapters. Anyway, I'm about 44,000 words into it. I think I'll be about 109,000 words, when all is said and done. So hopefully that will be out in November. I'm also 4,500 words into the next Rivah book, which is Wizard-Assassin. It'd originally been entitled Elven-Assassin, but I decided Wizard-Assassin sounded punchier, so we went with that instead. I'm about 4,500 words into that and if all goes well, it will come out in December, which will make it the final book I'll publish in 2025, though hopefully I'll be publishing more books in 2026 before too much longer. In audiobook news, Brad Wills is currently recording Blade of Flames and we've been listening to some proof chapters of it and are very excited about what we're hearing. Hollis McCarthy is starting work on recording Cloak of Embers. That'll be the 10th book in Cloak Mage, and hopefully we will have both of those audiobooks out before the end of the year, if all goes well. So that is where I'm at with my current writing and publishing projects. 00:02:33 Main Topic: Praetorian Guard of the Ancient Roman Empire Now let's move on to our main topic this week, which is the Praetorian Guard of the Ancient Roman Empire, and they were very bad at their jobs, but we'll get into that more very shortly. One of the fascinating (if occasionally depressing) aspects of history is how often institutions end up having the exact opposite outcome of what they were intended to do. The late science fiction writer Jerry Pournelle had something called Pournelle's Iron Law of Bureaucracy, which once the bureaucracy got large enough, it will inevitably start turning its main focus to perpetuating the bureaucracy rather than carrying out its actual mission. And we can see examples of that time and time again, and no doubt you yourself can think of many examples: schools that make their students dumber, military organizations that fail to defend, hospitals that make people sicker, bureaucracies that exacerbate the problems that they are created to solve, and so forth. This can also apply to social movements as well. My favorite example of this is Prohibition in America. The Temperance movement of the late 19th and early 20th century achieved its goal of banning alcohol sales in the United States during the Prohibition period, but the backlash and the consequences made it unpopular. And today, while alcohol is much more heavily restricted than it was at the end of the 19th century, the idea of banning alcohol in the United States is utterly implausible. The Praetorian Guard of Ancient Rome, the personal bodyguards of the Emperor, might be another example of such an institution that utterly failed at its primary goal. For over a thousand years, people have been asking why the Roman Empire fell, and I think that might actually be the wrong question. The better question is why did the Roman Empire last as long as it did, because it sure almost didn't. At the height of its power, the Empire controlled land on three different continents in an area larger than many modern states, and it had to maintain that control without anything resembling modern technology and organization. Think of the difficulties involved in governing a large multi-ethnic state in the 21st Century with modern technology and communications and imagine how much harder it was in the first century AD. Travel was difficult and dangerous even with the Roman road system. The account of St. Paul's shipwreck in the book of Acts must've been an all too common experience in the Roman Empire, given the number of Roman wrecks on the bottom of the Mediterranean Sea. Messages could take weeks to reach their recipients, and there was no division between civilian and military authority. That meant if the Emperors wanted to do anything, they had to use the army to do it because the army was the only pool of skilled men loyal to the state. Since the Empire never really solved the problem of succession and the transfer of power, it didn't take long before ambitious men figured out that the man with the largest army could declare himself Emperor and the Roman Empire actually broke apart into three competing mini empires and almost fell apart entirely in the middle of the 200s AD. So as we can see, there were a lot of reasons the Roman Empire fell apart and the Praetorian Guard, the bodyguard of the emperors, was one of them. The Praetorian Guard certainly wasn't the sole reason the Roman Empire collapsed, but the guard most definitely didn't help. In the last century of the Roman Republic, one of the growing problems was that the armies were less loyal to Rome and more loyal to their general, who made sure they got paid and received grants of land upon discharge. To show their prestige and to guard against the danger of assassination from rivals, generals began collecting personal bodyguards. Since the Roman generals commanded from a tent in a legionary camp called a “praetorium,” the general's private guards became called “praetorians.” Obviously, the general wanted his best troops as his bodyguards so becoming a praetorian was a privileged position with higher pay and perks. This practice continued as the Roman Republic split apart into civil wars between the ambitious generals of the First and Second Triumvirates. The civil wars of the Roman Republic ended with Octavian, later known as Caesar Augustus, as the last man standing with sole control of what we now think of as the Roman Empire. Augustus is remembered as the first Roman emperor, but the office of Emperor didn't really exist at the time, not the way we think of it now. Rather, Augustus was essentially a military dictator, but after he won, he went to great lengths to conceal his power under cloak of legality by having the Senate invest him with various official powers and offices. In modern terms, it'd be like if the United States was ruled by a military dictator who simultaneously held the offices of President, Chief Justice of the Supreme Court, Speaker of the House, Senate Majority Leader, the governorships of the five most populous states, all while claiming to be only the first citizen among equals. Essentially, Augustus invented the powers of the Roman emperor on the fly while being a military dictator and his successors followed suit. Julius Caesar famously pardoned his enemies and went around without a bodyguard to show his courage, which ended up getting him assassinated. Augustus, by contrast, was determined not to repeat that mistake. So after annihilating his enemies, he founded a personal bodyguard in what we know today as the Praetorian Guard. That's a modern term. The praetorians never called themselves the Praetorian Guard, and they always refer to themselves as the praetorian of whichever emperor they happen to be serving like the Praetorians of Augustus or the Praetorians of Claudius and so forth. Augustus seems to have seen some of the potential danger in the institution of the Praetorian Guard, and during his reign, they were scattered around Italy with ones guarding him rotated out every so often. The Praetorians in Italy, when not guarding the Emperor, tended to do odd jobs for the government that needed doing like policing, construction, surveying, settling boundary disputes, and so forth. However, Augustus's successor Tiberius concentrated the Guard in Rome, which made it even more dangerous. It also tied into another problem with the Roman Empire, one that it never quite managed to solve, which was the succession problem. Augustus was a military dictator who assembled a sort of ad hoc legality around his position with various offices and powers. But how would he pass that onto a successor or what if someone else decided they were the proper successor? Augustus had taken his office by force, so why shouldn't anyone else? The Praetorian Guard exacerbated this problem further. Was their loyalty to the office of the Emperor (which was tricky because that office didn't technically exist)? Was it to the man himself or to his heirs? Perhaps unsurprisingly, the Praetorian Guard eventually settled on the most practical answer to this question. Their loyalty belonged to whoever paid them the most money. There's a very high chance that Tiberius was murdered by the prefect of the Praetorian Guard, which means that the imperial bodyguard made it only two emperors [repeated for dramatic emphasis] before it started killing them. Tiberius’s successor Caligula was famously insane and the Guard eventually got sick of him and participated in his murder. After Caligula's death, the guard declared Claudius as the new Emperor, who repaid them by giving them lavish donatives. That meant the Guard had gone from protecting the emperors to killing ones that didn't like, and then installing new ones. After the Senate turned against Nero and he committed suicide in 69 AD, the Roman Empire had its year of four emperors: Galba, Otho, Vitellius, and finally Vespasian, who won the civil war and became the new emperor. Each of the potential claimants had their own praetorians who fought against other praetorians. The original Praetorian Guard of Nero did not cover itself in glory, as their comfortable life in Rome did not make them effective as field soldiers and they lost against the toughened legionaries from the frontier armies who came to fight in the civil war. That said, during the reigns of the Five Good Emperors (Nerva, Trajan, Hadrian, Antoninus Pius, and Marcus Aurelius) from 96 to 180 AD, we don’t hear much about the Praetorian Guard. The most likely explanation is that these emperors were strong and capable rulers, so the guard had no reason to turn against them, and therefore any potential conspiracies that would've involved the Guard just didn't get off the ground. However, part of the reason the 100s AD were the apex of the Roman Empire is that Nerva, Trajan, Hadrian, and Antoninus Pius did not have sons, so they adopted a capable leader as their son and heir, thereby creating continuity of rule. Marcus Aurelius unfortunately had a natural son named Commodus, and after he died, Commodus became Emperor. Commodus was a spectacularly incompetent narcissist, nowadays famously known as the villain from the movie Gladiator. If anything, Gladiator toned down Commodus’ brutality, though to be fair to Commodus, he didn't murder his father like the fictional version did in the movie. Commodus was eventually assassinated, and the Praetorian Guard hit its lowest point soon after. Pertinax became Emperor after Commodus, and there was hope he would be a Nerva-type figure, a respected elderly Senator who would adopt a capable heir the way Nerva did with Trajan. However, Commodus had used the Guard as his privileged force of personal thugs, and Pertinax tried to impose discipline upon them. The Guard most definitely did not care for that, so they murdered Pertinax and then auctioned off the title of Emperor to whoever would pay them the most. Soon after Septimius Severus seized control of the Empire and he summarily fired all the Praetorian and put his own veteran legionaries in their place. So the Praetorian Guard, which had been intended to guard the emperors, ended up murdering the Emperor on a regular basis and sometimes choosing a successor and even auctioning off the title of Emperor to the highest bidder. Septimius Severus was a brutal ruler and held the Empire together long enough to die of natural causes. His sons Caracalla and Geta were his successors, and Caracalla murdered Geta before he was assassinated himself by yet another plot from disgruntled praetorians. After that, both the Empire and the Guard declined precipitously. This was the period later historians would call the Crisis of the Third Century, when the Roman Empire fractured into the three competing mini empires I mentioned earlier. A depressing pattern rapidly took hold. The Praetorian Guard or the army would kill an Emperor and proclaim a new one. The Emperor would last until he tried to do something the army didn't like, such as imposing discipline and then the pattern would repeat. The Praetorian Guard was never really reformed, but like so many failed institutions, it gradually became obsolete. Part of the reason was that the Empire was subject to frequent barbarian invasions throughout the 200s. The Emperor was required constantly on the frontiers to supervise the defense with the field armies. The emperors developed a different kind of bodyguard called the “scholae palatinae”, a mounted group of soldiers that would accompany him in the field as he moved about the Empire. The constant defensive warfare also resulted in a subtle shift within the Empire. Rome was no longer the center of power within the Empire. The center of power was actually wherever the Emperor happened to be at the moment. The city of Rome itself had become in many ways an expensive vestigial relic of another age. Some of the emperors only visited Rome once. Some of the shorter-lived ones never made it there at all, and the Emperors certainly did not rule from Rome. Because of these changes, the idea of the Praetorian Guard, a permanent bodyguard force based in Rome, had become obsolete. The actual end of the Praetorian Guard came after the Battle of the Milvian Bridge in 312 AD, the battle where the Emperor Constantine famously had the vision that led him to convert to Christianity. The Praetorian Guard sided with Constantine’s opponent Maxentius, and since Constantine had no use for the Praetorian Guard and indeed would move his capital to the new city of Constantinople, he simply had the Guard disbanded and continued to rely on mounted cavalry units for his personal bodyguard. So the Praetorian Guard, after three centuries of frequent treachery and corruption, had come to an end. Amusingly, while the Guard was gone, the title of “praetorian prefect” remained in use in the Empire for the rest of its history, which came to show just how powerful the commander of the Guard could become. In the end, the Praetorian Guard was yet another example of institution that became a hindrance to the very goals it was founded to advance. This seems to be a curse of any organization, and the only cure is constant vigilance and strong leadership, two qualities, alas, that are all too rare at any age of history. Yet you can definitely see why I say history is the best source of material for fantasy writers. You could get like 20 different novels out of the events I discussed above. So that is it for this week. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe, stay healthy, and see you all next week.
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Episode 274: Avoiding Marvel Continuity Lockout Syndrome
10/27/2025
Episode 274: Avoiding Marvel Continuity Lockout Syndrome
In this week's episode, we take a look at the Continuity Lockout Syndrome that can sometimes happen with long series like the Marvel Cinematic Universe, and how to avoid it. This coupon code will get you 50% off the audiobook of : HALLOWEEN2025 The coupon code is valid through November 3, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 274 of the Pulp Writer Show. My name is Jonathan Moeller. Today is October 24th, 2025, and today we are talking about continuity lockout in long series and how to avoid that. Before we get to our main topic, we will start with Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code we'll get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is HALLOWEEN2025. As always, the coupon code and the link to my Payhip store will be available in the show notes and this coupon code is valid through November 3, 2025. So if you need new audiobook for this fall, we've got you covered. Now for an update on my current writing and publishing projects. I'm pleased to report that as of this recording, Cloak of World, the 13th book in my Cloak Mage series, is now available and you can get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip Store. It's already selling quite well and I've gotten several nice comments about it, so thank you everyone for that. Now that Cloak of Worlds is out, my next main project will be Blade of Shadows, the second book in my Blades of Ruin epic fantasy series, and I am 18,000 words into that and I think probably on Monday, I will start full speed ahead with that. My secondary project will be the fifth Rivah book, which I am working on the outline today and tomorrow. Originally it was going to be called Elven-Assassin, but I think I'm going to change the title as I write the outline to Wizard-Assassin. If all goes well, Blade of Shadow should be out in November and Wizard-Assassin will be out in December for the final book of 2025. In audiobook news, Brad Wills is currently recording Blade of Flames, which will be the first audiobook in that series and hopefully we'll have more news for that for you soon. And Hollis McCarthy, who you might remember we interviewed last week, is working on Cloak of Embers and that should hopefully be out before the end of the year, so that's what we're working on for audiobooks right now. 00:02:18 Avoiding Continuity Lockout in a Long Series: Lessons from the Marvel Cinematic Universe Now onto our main topic this week: Avoiding Continuity Lockout in a Long Series: Lessons from The Marvel Cinematic Universe, as that is the most famous example of I think of continuity lockout available in the public eye right now. Mild spoiler warning: although there aren't going to be any specific spoilers for movies in the Marvel Cinematic Universe, I will talk broadly about the series and some of the major themes and trends in it. If you're extremely sensitive to spoilers or haven't seen Avengers Endgame yet, proceed with extreme caution. Now over the course of a long series, there's a tendency for readership or viewership to drop off. Not everyone who starts a series will finish it. One of the reasons for that is called continuity lockout. What is continuity lockout? Continuity lockout describes when a series has reached a point where new readers or viewers can't understand what is happening, especially when the amount of older material in a series that’s essential for understanding new plots becomes too much of a burden. It can also describe when casual fans of series begin to drop off and turn to other kinds of entertainment. A good example of that from my own life is earlier this year the Marvel movie Thunderbolts came out and I thought that was a pretty good movie and I gave it an A in my movie roundup for the summer. Some relatives of mine went to see Thunderbolts and their reaction was, well, we didn't know who any of these people were, so we weren't sure what was happening, but it was a hot day and the air conditioning was nice. So while I'm glad they enjoyed the nice air conditioning, you can see the problem we are demonstrating because the main characters of Thunderbolts were Bucky Barnes-the Winter Soldier, Yelena, Red Guardian, the former Captain America (what was his name…John Walker?), Taskmaster, and Ghost. All of these people are introduced in previous Marvel projects, and if you didn't know who they were, it would be hard to connect with these characters. Now, some series like Doctor Who and James Bond are designed to have new entry points every few years and don't take a lot of pains to keep consistent canon across the decades. For example, you think about how many different actors have played James Bond and all of Bond's various supporting characters like M and Q and Moneypenny. There tends to be a consistent canon within each iteration of James Bond, but then they start over with a new Bond. Now that Amazon is having Denis Villeneuve do the new Bond, no doubt we will have a completely new Bond continuity for the 21st century. And although a series like James Bond will have a lot of recurring characters, like as I said, M, Q, and Moneypenny, knowing their entire history beyond what's happening in the current production usually is not important for following the plot or a brief Google search will quickly explain what's needed. Other series like Star Trek or Star Wars rely heavily on decades of established canon, even when starting a new series, making them intimidating to begin with. Another good example of this is when the Star Wars TV show Ahsoka came out in 2023, the creators were at pains to explain that, no, you don't need to see anything else to watch this and you just jump right in. In practice, however, a lot of news sites ran articles like “34 Essential Episodes of Star Wars Rebels To Watch Before You Watch Ahsoka”, which kind of belies the point. The Marvel Cinematic Universe (which we will refer to as MCU in this episode to save time) is certainly one of those series that relies heavily on older content to drive its plots. Like the many comic series it draws from, the MCU requires a great deal of prior knowledge from its viewers that in the later installments can start to feel like homework. Now, how did continuity lockout happen in the Marvel Cinematic Universe? The people who initially enjoyed the first Ironman and Avengers movies will most likely find themselves very confused if they try to watch the latest Marvel movies without catching up first. The full MCU canon to date would take well over a week to watch at this point, assuming you did nothing else that week. The MCU is over 16 years old now and still producing new content at a fairly brisk pace, though it has slowed down a bit after the end of the peak streaming era when Disney was pushing them to make as many shows and movies as possible to draw subscribers to their Disney Plus streaming service. The multiverse arc of the last few years (with multiple alternate realities for the characters) has only added to viewer confusion. As longtime listeners might know, I am not a big fan of the multiverse as a storytelling concept. There's also a debate about what content is official MCU since there are older shows from ABC and Netflix and movies filmed before Ironman, which increases that confusion. A good example of continuity lockout in the MCU was the 2023 movie The Marvels, which I thought was an enjoyable (if perfectly straightforward) science fiction flick that felt like it was something from the ‘70s (in a good way). But to fully know who all the characters are and to understand their abilities, the viewer would need at the minimum, to watch Captain Marvel, Avengers Endgame, the Ms. Marvel series, and the WandaVision series, and that is over 10 hours of content to watch as homework before watching a movie with characters that are fairly new to the MCU and a plot that is a one-off that doesn't tie into subsequent films. In the age of Disney Plus, access to the prior films and TV shows is easier than it would've been in the pre-streaming era, but it's still a major time commitment, especially for a film like The Marvels that did not have strong enough reviews to motivate viewers to make the trip to the theater. Additionally, streaming itself is getting more and more expensive, which in these troubled economic times can get to be something of a pinch. I've found in my own writing career that people tend to be completionist and want to read everything in a series before they move on to the next one. And many people feel they have to rewatch movies or catch up on Disney Plus before they go see a Marvel movie in theaters, which makes the impulse to wait until the newest movie hits the streaming service instead of seeing it in theaters all the stronger. Anecdotally, I know of many people who fell off watching the MCU movies after Endgame and never watched any of the Disney Plus series. I mean, logically that makes sense because if you saw Endgame, it felt like a very epic and cinematic end to the saga and the story's over, why tell more? The reasons they gave were because they didn't have Disney Plus, as I mentioned, because of cost. They didn't have time to rewatch the older movies before watching the new ones, or they found the newer movies confusing. The drop in viewership in the MCU over the course of its 16 year run can teach us writers some valuable lessons. So now we will go into five lessons from the MCU you can apply to your book series, especially if like me, you tend to write longer book series. #1: Tell a complete story. Although it's nice to believe that all your readers are exactly following your intended order (believe me, as I know from many reader emails, that's not always what happens), someone will start mid-series if given the book as a gift or pick up a later book in the series if it goes on sale. They might not even realize they're not starting with the first book when they pick up a book. Although you don't have to explain everything that happened in previous books in your current one, it does have to stand on its own. A book ultimately needs to tell a complete story, even if it is part of a series. It needs to have a clear beginning, middle, and end that belong entirely to that book. Ending or starting on a cliffhanger is one example of something that upsets readers and viewers. Some people who went to the Infinity War movie in theaters were not aware that the movie was a part one and were confused when the movie ended abruptly, which amusingly ties into one of my rules with cliffhangers is that I'll only really do a proper cliffhanger in the second to last book in a series. Ghost in the Pact was definitely a cliffhanger because that was right before the final Ghost in the Winds. In Cloak Games, Sky Hammer ended on cliffhanger because that was right before the final book of Cloak Games, Mage Fall. So cliffhangers are generally best avoided and you should tell a complete story whenever possible. #2: Don't run forward too fast. Post Endgame, the MCU lost some of its core characters and the next set of films largely focused on new characters who sometimes only appeared once and didn't connect together. Although introducing new characters is important, it needs to be done in a deliberate way and they need to connect well into your established world and its characters. An example of this in the MCU is the character Shang-Chi. Although his standalone movie was popular and I thought it was pretty good, he has not appeared in the MCU for four years. Any momentum or interest in that character has dissipated in that near half decade. Many, many, many new characters were introduced in the MCU after Shang-Chi and have suffered a similar fate. Those new characters all are going to be crammed into the next Avengers movie where most of them will meet for the first time, and that movie has to also fit in characters from previous phases of the MCU who also largely don't know the new characters. This upcoming movie, Avengers: Doomsday, will carry the burden of all these non-interlocking continuities and unrelated characters. Prior phases of the MCU did some of that work ahead of the big team up movies and made the movies feel purposeful and easier to understand like they were bigger events. Although new characters breathe life into a series, they need to be introduced slowly and meaningfully and need to connect well into what you have already established in your series. Having an anchor character from prior parts of the series goes a long way to help the readers gain a connection to the new one. #3: Focus on key themes. There is a temptation with worldbuilding in a series to feature every possible aspect of that world and use everything you have developed when working on the series. A good series knows that you can't possibly feature it all. Instead, it focuses on what serves the plot and your key themes in a story. For example, in the first phase of the MCU, viewers didn't know the complete history of every character or have full access to every aspect of something like the SHIELD Organization. The MCU writers chose to focus on what built up the central plot of bringing the group together to fight evil and to confront aspects of their characters that made them reluctant to do that. It was extremely effective and made the first group of movies feel cohesive and like they were leading up to something important. Having key themes front and center of the story helps readers feel connected to the story as it spreads across many books. This also helps characters from straying from their core values and goals as the series continues, which is something that greatly annoys readers and can make them stop this series. For myself, I found that I generally do just enough worldbuilding as I need and too little world building is bad, but getting too lost in the weeds with the worldbuilding is a bad idea and it's generally best to focus on what you need for that particular story. #4: Help your readers remember. There is a brisk market on YouTube for recap or explanation videos to help people catch up on MCU content, which Disney at one point attempted to recreate on their service as shorts called Marvel Studio Legends, but has since apparently given up on that as streaming content budgets have been trimmed. The more you can help your readers with continuity like recaps, guides, or even short form video about previous books, the more likely they are to be willing to start or restart a series. People are busy and some people have better memories than others. Giving readers this content outside of the text also prevents awkward infodumps about past books that could stop the plot dead in its tracks. Above all, keep your readers from feeling confused or frustrated. #5: Know when to retire a character (or at least rest them). Although it's tempting to continue with a popular character forever, there comes a point when that character's arc has logically concluded, and they have matured and achieved all their goals. Continuing with that character might force them to act in ways that don't make sense for the character, plots that don't feel right for the character, or plots that feel repetitive. The MCU retired several popular characters during the movie Endgame. The way they did it showed that they thought carefully about the character's emotional journeys and what their goals were. It wasn't done for shock value or the sole purpose of hiring new, cheaper actors (though, to be honest, that was probably part of the motivation). A satisfying ending for a character is a crucial part of any series, even if the series continues on without them. It's good to know when to stop. I mean, to be fair, I've written a lot of Ridmark books and a lot of Caina books, but there also comes a time when you need to try something new, which is why I'm writing the Rivah Half-Elven series and why I started the Blades of Ruin series. Eventually, as I said with the previous lesson, there comes a time when you need to do something new, when the previous characters’ arcs and stories have reached their logical end. Sherlock Holmes has a great quote about this in the story of The Adventure of the Norwood Builder, where he's almost defeated by the villain, but the villain has made a perfect trap but wants to improve it just a little bit, and that blows up in his face. The quote goes like this: “It was a masterpiece of villainy, and he carried it out like a master. The idea of the will, which would give an obvious motive for the crime, the secret visit unknown to his own parents, the retention of the stick, the blood and the animal remains and buttons in the wood pile, all were admirable. It was a net from which that seemed to me a few hours ago, there was no possible escape, but he had not that supreme gift of the artist, the knowledge of when to stop. He wished to improve that which was already perfect to draw the rope tighter yet around the neck of his unfortunate victim, and so he ruined all.” Now, I think I read that particular Sherlock Holmes story for the first time over 25 years ago, but that quote has remained with me ever since about how the supreme gift of the artist is the knowledge of when to stop. I think that might be true of a long series as well. I mean, the temptation is if you have a series that is selling well is to keep writing books in it forever and ever, but eventually you do have to take the risk and try something new. In conclusion, it's important to be deliberate about how a series evolves, whether it's a multi-billion dollar movie franchise or a book series that you're just starting to write. Looking at the ups and downs of the MCU post Endgame shows the importance of plotting a series well, not overcomplicating it, staying close to what makes fans enjoy it, and maybe avoiding plots to do with the multiverse concept. So that's it for this week. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 273: An Interview With Hollis McCarthy
10/20/2025
Episode 273: An Interview With Hollis McCarthy
In this week's episode, we interview narrator Hollis McCarthy, who has narrated over 300 audiobooks, including many of THE GHOSTS and CLOAK MAGES. She is also co-author with her mother Dee Maltby of the MAGIC OF LARLION series, which you can learn more about at . This coupon code will get you 25% off the : DRAGONSKULL25 The coupon code is valid through October 27, 2025. So if you need a new ebook this fall, we’ve got you covered! TRANSCRIPT Introduction and Writing Updates (00:00): Hello, everyone. Welcome to Episode 273 of The Pulp Writer Show. My name is Jonathan Moller. Today is October 17th, 2025, and today we have an interview with audiobook narrator Hollis McCarthy. Hollis has narrated many audiobooks, including numerous books from the Ghost and Cloak Mage series, so we'll talk with her about that. Before we get to our main topic, we'll have Coupon of the Week and then a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store, and that coupon code is DRAGONSKULL25. The coupon code is valid through October 27th, 2025. So if you need some new ebooks to read for this fall, we've got you covered. And as always, the coupon code and the links to my store will be available in the show notes. Now for an update on my current writing projects. As of this recording, I am 80% of the way through the first round of edits in Cloak of Worlds, so making good progress and if all goes well, the book should be out before the end of the month. I'm also 14,000 words into Blade of Shadows, which will be my next main project after Cloak of Worlds is published, which means I also have to write the outline for Elven-Assassin soon, and that will be the fifth book in the Rivah series. In audiobook news, recording will be underway next week for Blade of Flames. That will be narrated excellently by Brad Wills. Ghost in Siege is now out. It should be available at of all the audiobook stories (except Spotify) and it should be available there in a few days. And that is the final book in my Ghost Armor series that is excellently narrated by Hollis McCarthy. So that is where I'm at with my current writing and audiobook and publishing projects, which makes for a good segue into our main topic, our interview with Hollis McCarthy, which begins now. 00:03:56 Interview With Hollis McCarthy Hi everyone. I'm here today with Hollis McCarthy, who is a classically trained actor. Hollis has played leads in regional and off-Broadway theater, specializing in Shakespeare. On CBS. she's been a recurring guest star judge on Bull, the president of Ireland on Bluebloods, and a senator on Netflix's House of Cards. She's narrated more than 300 books for a variety of publishers and is the proud co-author of her mom Dee Maltby’s epic fantasy series, The Magic of Larlion. Hollis, thanks for coming on the show today. Hollis: My pleasure. Jonathan: So to start, can you tell us a little bit about yourself and how you got into acting and performing? Hollis: That's a great question. I think it all started with doing my little brother's Sesame Street finger puppets. He's 10 years younger than me, so I mean, I got to reread all my favorite books with him and I started voicing the finger puppets to Burt, Ernie and Cookie Monster and all those guys in the backseat of the car and playing all the characters. And then my brother went into theater. My other brother's seven years older than me, and I used to go see his shows up at the college when I was in high school and kind of fell in love with it there. I absolutely meant to be an aeronautical engineer/physicist like my dad, but it didn't end up working out. I fell in love with theater and went to Stratford. I had a dual major because I was in an honors program, so I didn't have to declare a major until my fifth year of undergrad. But then I went to Stratford up in Canada and I saw two Shakespeare shows in one day and that was it. I had to do that. That was what I loved. Jonathan: Well, since we've had many audiobooks together, I'm glad it worked out that way. Hollis: Me too. Yeah, so I got my BFA in acting, and then I got my MFA from the University of Missouri-Kansas City in performance, and I was lucky enough to have some great coaches from the RSC and did a bunch more Shakespeare, and I've done that regionally a lot. And then I fell into audiobooks because I got tired of traveling, and I love to work from my home in my jammies. Jonathan: That is the dream. Speaking of that, could you tell us a bit more about how you sort of got into audiobooks or ended up doing a lot of that? Hollis: Yeah. Well, again, it starts with my childhood. My mom, who was a writer and an artist, she had, there were five of us kids and she would read out loud to us in the kitchen to keep us from fighting when we were cleaning up. So she started with Tolkien and Watership Down and Narnia and all of that. And then I got to, like I said, read to my little brother all my favorite books. And so I started doing all different voices for the characters and I always thought that was normal until, of course I volunteered to read in class in high school and people thought I was some sort of freak, but I always loved playing all the characters. And so when I started looking at staying home more and what could I do to work from home instead of being on the road for work, which was great for a long time, but then at some point you want to stay home and have a life as an actor as well as doing what you love. And audiobooks seemed a good fit. So my husband, who's also an actor, took a class from Paul Rubin here in the city in New York. We live in the New York area now. And he got a bunch of good tips from that that he passed on to me. And then my agent got me an audition with Audible and Mike Charzuk there. I came in and read a couple of pieces for him and he came back to the booth with a book he wanted me to start on. And from there I just kept building and got a lot of great indie authors through ACX like you. I don't know how many books we've done together now. Jonathan: It's over 30, I think. Yeah, 30 over the last seven years. So it's been a while. Hollis: And you're seriously, I mean, I'm not saying this because I'm on your blog, but your series are absolutely my favorites, especially because, yeah, the two series that I do, one is Nadia from the Midwest like me and then the other one with Caina, the epic fantasy world, which uses all my British and Irish bits and I absolutely love them. So yeah, I've just kept building up, getting in with a few more publishers now, which is harder to do and I just love it. Our first booth, when the pandemic hit, we had to build a booth at home and I had been going to studios in the city up until that point, but it hit pretty suddenly. It was obvious on St. Patrick's Day when it was like us going to the studio and people who were absolutely desperate folks were the only other ones on the street. We had to stay home. So my husband took our rapier blade (we fight with swords. We're actor combatants, like you said). He took two broadsword blades and a rapier blade, and he's handy with carpentry, fortunately. That's how he worked his way through school. He bracketed those to the wall and we ordered through Amazon before they kind of shut down too. We ordered packing blankets to hang over them and I ordered a new microphone and a new interface and it was trial and error for a bunch of days. And we had an engineer on call who talked us through how to run the software programs and stuff, how to set them up. And from there I've just kept recording at home. I sometimes still go into the studios when they have a budget where they can spring for a studio, but mostly they want you to work from home these days. So that's mostly what I do. Jonathan: Oh, building a recording booth out of swords. That's very Caina. Hollis: It's very Caina. I love Caina. Caina is me as a young woman. If I had been a superhero, I would've been a Caina. All my favorite roles in Shakespeare were the girl as boy ones. You asked, one of my favorite roles in theater was when I was at Alabama Shakespeare and I was playing Queen Elizabeth in Richard III and dressing in gorgeous gowns and being very seductive and very powerful and manipulative and all that. But in the earlier scenes, we did the three plays and in the Richard III and the Henry VI we did all three. And in the earlier scenes where Elizabeth wasn't in, I got to dress up and doublet and hose and I like stippled some stipple of beard on my face and climbed a siege ladder with a sword in one hand and did a spectacular pratfall running away from the bad guys and would slide on my stomach on the deck of the stage and I would come out into the lobby and the other guys who were playing my fellow fighters would be holding up rating cards for how far I'd slid that day. Jonathan: Sounds like very practical cardio. Hollis: Yeah, very. It was a lot of fun. That was probably my most fun I've ever done, though I also loved Beatrice and Much Ado, which I got to do twice because she's just so funny and witty and passionate. She's great, and Shakespeare, you know. Jonathan: Very good. So after all these audiobooks, what goes into preparing to record an audiobook? Hollis: That's a great question, too. It depends on the book, really. And I'm lucky enough to do a lot of series now, so when you're doing a series, it gets easier as you go along. I remember with the first ones I did for you, the first Caina, it probably took me an hour of prep to get through the first chapter. There were so many made up place names that I needed to figure out how to say, and then you have to be consistent. Even if they're made up, you still have to be consistent. So I really used my theater training there because I learned the international phonetic alphabet when I was in school, and so I can write down phonetic pronunciations and for each book, I'm old school with my prep, I'll keep a legal pad and I'll write down phonetic pronunciations, the word, page number, and the phonetic pronunciation for each word, so I have a record. You don't retain them from book to book. Pronunciations is a big part of what you do. Also, character voices, because again, you want to be true to the author's intent and you want to stay consistent. Again, for Caina, it became very complicated because you had to have Caina's basic voice, which is this [speaks in Caina’s voice]. She started out a bit higher because she was younger. And then as she aged, she's gotten more medium pitch-wise, but then she was in disguise as various people. She was disguised as a cockney guy for a while, and she was an Irish guy for a while. And so for each of those personas, you have to notate for yourself in the script. Oh, now she has this accent. Now she has this one. And really for each chunk of dialogue, every time a character speaks, I'll put the initial of their name and if there are a lot of characters in the scene, I will have to differentiate between them pretty frequently. If it's two characters and I know them both very well, then I kind of have the shorthand in my head. So the different character voices I also put on my legal pad so I have a record, so Calvia sounds like this [speaks a line in the character’s voice]. And sometimes I'll write down physical aspects of them so that I can just kind of feel the character. And after I do them for a while, the feel of the character will give me the voice and you write down everything that the author says about the character too. I'll just notate for myself that will oftentimes give you the voice. If it's a good author, which thank God you are, you write in different voices, which makes my job easier. Jonathan: The joke I sometimes say is I didn't do audiobooks for the first seven years I was publishing, and people would ask me, how do you pronounce this? I say, I don't care, pronounce it however you want. And then suddenly we started doing audiobooks and suddenly no, it matters very much how it's pronounced. Hollis: Yeah, exactly. It's funny, I'm just looking at my tablet. I have your Shield of Power up on my tablet. I've been reading that on the treadmill and at lunch. But yeah, we have to keep tabs. And when we have so many books now, I've started special folders just for the Ghost series and the Cloak series because a lot of times a character will show up from several books previous and I go, I remember them, but I don't remember what they sounded like. So I will have notated forward alto, slightly Irish or something like that for them. I have shorthand for all of it, and so I'll do that. Jonathan: Yeah, I spent a lot of time with Control + F searching through Word documents, trying to remember the first time I wrote this character and what they looked like. Hollis: Yeah, I bet you do. Some writers I guess do, well, if they don't do it all themselves. And if they have somebody who's like an administrative assistant, they have somebody who gives you, I've gotten these from authors before. Their assistant will send me a story log of characters with everything that's said about the character. I'm like, oh, well, that's very organized and helpful, but I would think it would be massively time consuming. Jonathan: It is. I did hire someone to help me with that this year. It was getting to be too much to go back and search through things and it is a very time consuming project, but once it's done, it's very helpful because it's quite easy to find things and look things up and refresh your memory. Hollis: I bet so. When I was working on my mom's books, we hired an editor and she did a spreadsheet, a database kind of different terms and characters and what was said about them. And I go back to that and amend it all the time now that I'm trying to write book eight. Jonathan: Yeah, that kind of thing is very helpful. But on a related topic of preparation, since you've done audiobooks, stage, and TV, how would say narrating audiobooks is different from the experience of doing theater or TV? Hollis: The major thing and the hardest thing for me when I was starting out was you can't move around all the time. I had an engineer at Audible. It was just, and a lot of times the chair is very important because if you move, what you're bound to do, if you're producing your voice correctly, you need to sit up and you need to use your hands to express yourself, and you have to have an absolutely silent chair. And the chairs at Audible at that time, were not absolutely silent. So every time I moved, the chair would squeak and we'd have to stop and start again. So that was very, very hard for me. In fact, I've been doing so much audiobooks now, and I also do TV and film, but that's gone to all for auditioning for that. It's all self tape, which means it's just like head and shoulders, so still you're just kind of using a little part of your body. And I had a theater callback for Pygmalion in the city the other day, in person, in a studio, in a rehearsal room. The day before, I used to do those all the time, and that's so rare now for them to do in-person auditions since the pandemic. But I put on my character shoes and my skirt and I practice just being bigger, opening my body up and doing all this stuff I learned to do in school and that you do when you're on stage to own the space because the space is the back wall of the theater. And that's a big difference between theater, film, TV, and audiobooks is the scope of it. When I did Beatrice, I was in an 1,100 seat unamplified stone amphitheater outdoors in Colorado. So you can imagine the scope physically and vocally is so big. And then for TV, film and you have to what they say, reach the back wall of whatever space you're in. Well, for film and TV, the back wall is the camera. It's right in front of your face a lot of the times. And the back wall is really kind of the inside of your head. It's almost like you have to have internal gaze so that the thoughts are just happening. You don't have to project them, you don't have to project your voice because all the equipment comes right to you, and all you have to do is feel the feelings and think the thoughts and the camera and microphone picked that up. Similarly with audiobooks, I'm just in a little tiny padded booth. My microphone is just a few inches from my face, and so I could be very, very intimate and everything gets picked up, and you have to do a lot less work for the emotion to come through. Again, really all you have to do is kind of feel the emotion. And for me, that's always for me is being in the moment and feeling the moment and letting that dictate the pace and the vocals and everything. I guess I'm pretty Method. I'm very Method, but that's how I trained. It's what works for me. Not every narrator is like that. There's a million different proper ways to narrate, and that's just my take on it. But everything is right there. So it's just kind of keeping it much smaller and more intimate. And in fact, when you want to be big like [character name’s said in the character’s] voice and he was yelling a lot, and I would have to pull back from the microphone to let his scope come out. Jonathan: Well, after 30 audiobooks together, I can say that method definitely works. Related to that, as we mentioned earlier, you're now at over 300 titles on Audible over the last 12 years. Congratulations for that. What would you say is most surprising or unexpected things about audiobooks you learned during that time? Hollis: Oh, well, it was very surprising that we could make a booth out of sword blades and blankets. That surprised me. Yeah, that's a great question. It's surprising to me how simple I can be. I went back and I had an author recently who wanted me to do a new chapter to begin and end a book that I had done like 2014, something like that, shortly after I started. And I thought at the time that I was really filling these voices and what I did was fine. You're always your own worst critic. But what I've discovered now is the more you do it, the more you record, the more you use your instrument every single day for 300 some books, the more effortless it becomes and the more depth you can bring to it. And as a young actor, we always resist that. My acting coach used to say, age and experience. There's no substitute for it. I'm like, yeah, yeah, but talent and hard work, that's something. But it's really true that just the repetition, there's no substitute for it. Those chapters that I did, they were the same voices basically. But when I went back and listened to the original, I was like, oh, it surprised me how without really changing anything mechanically, the work has just gotten deeper, more effortless, but it sounds better at the same time. Does that make sense? Jonathan: It does. Because you've probably noticed I've redesigned the covers for the Caina series like seven times over the last 10 years. And every time you think this is it, this is it. I'm done. This is good. And then with more practice, you look back and think, well, maybe I can improve this again, though. I suppose that's not often something that happens in the audiobook world where you get to go back and revisit something you did previously. Hollis: That is one of the hardest and most surprising things about audiobooks. And I've heard people say that this happens to every young narrator when they're starting out, you get through the first two chapters of a new book and you go, oh God, now I get it. I want to go back and start again. Well, there's no do overs with audiobooks. With audiobooks, “done is good” is what they always tell you when you're starting out. So even in film and TV, which you don't get much rehearsal for, you get a couple of run run-throughs, but with audiobooks, you got your prep. Not everyone does, but I always read the whole book before I start if possible,...
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Episode 272: Six Scams Targeting Indie Authors
10/13/2025
Episode 272: Six Scams Targeting Indie Authors
In this week's episode, we warn against six different scams targeting indie authors. I also take a look at my advertising results for September 2025. This coupon code will get you 50% off the audiobook of : WOLVESAUDIO The coupon code is valid through October 20, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Update Hello, everyone. Welcome to Episode 272 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 10th, 2025, and today we are looking at six common scams that target indie authors. We'll also look at my advertising results for September 2025 and some changes I will make because of that. But first, let's start with Coupon of the Week and a progress update on my current writing projects. First up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is WOLVESAUDIO, and as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code is valid through October 20th, 2025. So if you need a new audiobook for this fall, we have got you covered. Now an update on my current writing and audiobook projects, I'm pleased to report the rough draft of Cloak of Worlds is done at 107,500 words. I think it's going to end up being about 30 chapters or so once I finish editing and I'm going to start editing very shortly. Before I start editing, I am going to write a short story called False Iron set in the world of Nadia and newsletter subscribers will get a free ebook copy of False Iron when Cloak of Worlds comes out, hopefully before the end of the month (if all goes well). I am also 11,000 words into Blade of Shadows, the second book in my Blades of Ruin epic fantasy series that will be my next main project after Cloak of World is published. In audiobook news, Ghosts in the Siege (as excellently narrated by Hollis McCarthy) is done and it's processing through the various platforms. I believe as of right now you can get it at Payhip, Kobo, and Google Play and then hopefully it should be available at the other stores within a few weeks. Brad Wills is starting work on the audiobook of Blade of Flames. In early 2026, I believe we should have the final audiobook from the Stealth and Spells series from C.J. McAllister. So that is where I'm at with my current writing and publishing projects. 00:02:18 Ad Results for September 2025 [Amounts Mentioned Are in USD] Now let's take a look back at some of my ad results for September 2025. First, the big changes. I am going to either give Facebook ads a rest for a while or more likely continue them in a very more limited way with a more focused strategy. As I've mentioned before, Meta has been shoving all this Advantage Plus AI stuff into Facebook ads and it just doesn't work. The key for online advertising, especially with books, is to narrow your target audience as much as possible and the Advantage Plus AI stuff all goes for a broad audience. To test that out, I did a couple of experiments. I didn't advertise Frostborn with Facebook ads in August, but I did advertise them with Facebook ads in September. The end result was I actually made $20 less from Frostborn in September than I did in August, but I also had the advertising expense for the month of September, so I made less overall. I also tried the reverse of that experiment. I advertised Cloak Games and Cloak Mage in August with Facebook, but not in September. The end result was that Cloak Games and Cloak Mage made about $200 less in September, but without the cost of advertising, that meant the profit was substantially higher. So I'm not sure if Facebook ads are effective or as effective as they used to be any longer (thanks generative AI), but in the [interest of] full testing, it'll experiment with it a bit more. I did try one ad campaign entirely with Advantage Plus this month and it was objectively terrible. I do not recommend using Advantage Plus for anything if you are advertising anything on Facebook. I probably will end up doing Facebook ads in a more focused way, similar to the way I do my BookBub ads, where I will set a time limited ad for one of my permafree books for four days or so and then shut it off when it's done because BookBub ads tend to work well the first three days and then lose their punch after. So I might end up doing something similar with Facebook ads, but we will report more on that in November once we finish with October's advertisement results. Meanwhile, Amazon ads did a lot better. Here are some of the campaigns I ran. Remember, for an Amazon ad to be successful, it needs to generate a sale or complete Kindle Unlimited read through for every six through eight clicks. For Demonsouled Omnibus One, I got back $2.44 for every dollar spent, with one sale for every 1.41 clicks. For Half-Elven Thief, I got back $1.31 for every dollar spent, with one sale for every 2.48 clicks. For Half-Elven Thief Omnibus One, 48% of the profit came from the audiobook for that one. I got back $10.13 for every dollar spent, with one sale for every 1.26 clicks. For Stealth and Spells Online: Creation, it did really well, with $24.01 for every dollar spent, with one sale for every 0.66 clicks. That was still enjoying the halo result from the release of Final Quest earlier this year. For Cloak Mage Omnibus One, I got back $3.64 for every dollar spent, with 65% of the profit coming from the audiobook and one sale for every 0.61 clicks. For Sevenfold Sword Omnibus One, I got back $3.47 for every $1 spent and one sale for every 2.42 clicks. For Dragontiarna Omnibus One, I got back $13.40 for every dollar spent and one sale for every 1.2 clicks. Out of all my campaigns. I only had one campaign that lost money, but it lost a grand total of $1.48, so that was good. So we can also see that omnibus editions definitely do very well with Amazon ads, especially if they have attached audiobooks. It turns out finishing Stealth and Spells Online made it a lot easier to advertise. A finished series is a lot easier to advertise than an incomplete one (who knew?). Though if I really want to kick up Half-Elven Thief, I need to write another book in the series, which I plan to do later this year. Once Cloak of Worlds is published, I will start on that. As I mentioned earlier, I'm also [doing] a variety of BookBub ads for my permafree books on Barnes & Noble, Kobo, Google Play, and Apple; these consistently do very well since it's a lot cheaper to get clicks through the non-Amazon stores for books when you're advertising them on BookBub. So that's where my ads are for September 2025. As I mentioned, I'm going to experiment a bit more with Facebook ads in October and November, but the end result (even if I have good results) is I'm going to use them a lot less than I used to moving forward because targeting is somewhat harder. That means it's time to start thinking about other marketing ideas. There is precedent. I resisted using Facebook ads for four years before I started experimenting with them in early 2020, so maybe it's time (after dragging my feet on the idea for five years) to start playing with short form video in 2026. That seems to be where all the growth and all the eyeballs seem to be. You may have noticed that the previous episode of this podcast, Episode 271 was the first one that was on YouTube, and it seems to have been a good idea since that doubled the amount of views an episode usually gets. So I may have more video experiments coming soon, but we'll see, and as always, thank you for reading, everyone and it would be pointless to advertise the books if people didn't want to read them, and that is a fact for which I am very grateful. 00:07:26 Main Topic of the Week: Six Scams Targeting Indie Authors Now on to our main (and to be honest, somewhat less enjoyable) main topic this week, six scams that are targeting indie authors. The old saying was, “there's a sucker born every minute”, but in the year of our Lord 2025, I think it's more accurate to say there's an AI powered scammer born every minute. As you might've gathered from my tone about this, I admit to being pretty annoyed by how many scam emails I get related to writing and indie publishing. These days it's pretty constant and they tend to cluster around when I have a new release. Some bot (or more realistically, a whole bunch of bots) is presumably scanning all new releases and then turns out a bunch of scammy emails when it detects a new book. I despise these people because they prey upon the vulnerable for money, which is wrong. Imagine a 75-year-old who just self-published the novel he or she has been working on for the last 30 years and finally decided to finish in retirement. Then they get a ChatGPT generated email from “John Grisham” praising their book in detail and asking for some money for marketing services. A lot of people would have absolutely no mental defense against this kind of scam, like someone from modern earth encountering a wizard who can cast illusion spells. Unfortunately, scamming is endemic everywhere these days. It is a constant debate how much the [US] federal program Medicare gets scammed out of every year. One of the local drug stores where I live has numerous signs warning about gift cards after so many local seniors were getting scammed into buying gift cards. Then there were a recent chain of text messages telling me I owed money for driving on toll roads in the state of Illinois, which was amusing because one, I haven't been to Illinois since 2022. Two, I was a passenger in someone else's car at the time, and three, the last time I was on a toll road in Illinois in a vehicle I actually owned was in 2017. As an amusing aside, when I mentioned this on Facebook, a frequent commenter and reader mentioned that he lives in the UK and he still got a bunch of text messages about toll roads in Illinois, even though A, he lives in the UK and B, he doesn't actually have a driver's license. Unfortunately, it is the truth that the internet makes scamming so easy, that constant vigilance is required these days, and with that in mind, here are six different kinds of scammy emails writers (and indie publishers) can expect to get. #1: ChatGPT. One of the reasons (you know if you've listened to the show before) that I'm very down on generative AI is that generative AI is a scammer's paradise. Lately, a new trend is that a scammer will feed a pirated copy of a book into ChatGPT and then use it to generate personalized pitch letters. These personalized pitch letters will also be littered with emojis and the tone will vary from warm and sycophantic to encouraging and edgy. Here's a quote from a recent one I got for Blade of Flames: “Talembur wakes in a forgotten catacomb, sword in hand, memory shredded, enemies sniffing blood in the dark. That’s a hook so sharp it could flense an orc. Blade of Flames reads like classic, grim-and-gorgeous sword-and-sorcery with a hunger for blood, mystery, and very satisfying blade choreography.” In fact, I got two more just like that this morning before I started recording. This is an effective illusion for a scam because it seems like the scammer read the book and liked it and is making personalized compliments about it, even though that's the result of a ChatGPT or a similar bot. However, the rest of the email is a hard pitch for various marketing services that don't actually exist. I admit I fell halfway for this one the first time. I got one of those very detailed emails and I thought it would respond with a polite refusal since it seemed like a lot of work had gone into it. However, after responding, I think I then got five more emails in rapid succession, all of them pushing for the purchase of dubious marketing services, and I realized the whole thing was a ChatGPT powered bot. So watch out for these very personalized emails, especially the ones that appear instantaneously or very quickly after you publish a book. #2: Fake book clubs. This one is sometimes tied in with the ChatGPT scams. Sometimes the book club people use ChatGPT to generate their emails. The way this works is you'll get an email for someone claiming they run a large book club or reader group on Goodreads (or Facebook or whatever) and they think your book would be a good fit for their reader group and have a few questions about it. However, if you respond to this email, you'll start getting pressure for payment. Turns out the reader group or the book club doesn't actually exist and this is yet another scam, so watch out for emails that talk about the “5,000 member reader group” or something along those lines. By good luck, one of these emails arrived while I was writing the notes for this episode, so I thought it would quote it here. “I’m Jason, and I organize Book Club NYC, a community of more than 3,300 readers across New York who gather to read, reflect, and connect through books that challenge perception and spark deep conversation. When I discovered Ghost in the Siege, I was immediately struck by its layered power, a story that confronts truth and deception, morality and survival, within a world both haunting and familiar. It’s the kind of book that doesn’t just entertain; it lingers, asking questions about justice, humanity, and what it means to stand alone in the face of decay. That blend of atmosphere and insight makes it exactly the kind of story our members love to explore together. We'd love to feature Ghost in the Siege as part of our upcoming event on Wednesday, October 15th. Here’s what that experience will look like: Quiet Reading & Reflection: members immersing themselves in your world, letting its tension and themes unfold in silence. Open Discussion: exploring the moral and psychological dimensions of corruption, redemption, and resistance.” And blah, blah, blah. It goes on in this vein quite a bit. You notice that if you actually read Ghost in the Siege (and I’m actually quite fond of Ghost in the Siege as a book), I don’t think it would be fair to say that Ghost in the Siege “isn’t just the kind of book that entertains, it lingers, asking questions about justice, humanity, and what it means to stand alone in the face of decay.” That is the kind of generic nonsense you can expect ChatGPT to spit out for this kind of thing. Now, as we mentioned, of course this book club doesn't actually exist, and if any of these good Goodreads or Facebook groups or whatever even exists, they'll be full of bots under the control of the scammer, and if you respond, the book club organizer will start talking about fees for having your book read before the group. As ever, if you pay, the scammer will either immediately disappear or continue to pressure you for more money. #3: “John Grisham” wants to promote my book. This type of email is just a straight up catfishing or identity theft attempt. You'll get an email allegedly from a famous author (for myself, I've gotten emails from “John Grisham” and “Colleen Hoover”, among others), and they'll offer to help you promote your books. Obviously, this is very fake. The actual John Grisham and Colleen Hoover (among other famous authors) have better things to do with their time than emailing random indie authors like me for marketing collaborations. If you respond to these emails, you'll get a request for payment, and if you pay, the scammer will promptly disappear and stop responding, or of course, ask for more money. #4: Meta Ads has a new dashboard. I've gotten this one quite a bit this year, allegedly from Meta. This email claims that Facebook is rolling out either a new ads dashboard or a new mobile app for managing ads, and you've been invited to participate in the beta test for the new dashboard or the new app. Just click on the link and start installation. I admit I ignored these at first because there's no way I'm ever installing any Meta apps on my phone because they're so intrusive and halfway to being spyware. Also, the current version of the Facebook ads dashboard is annoying enough and complicated enough to use it as it is, and I don't want to play with any half-baked beta features. So I ignored these emails, but then I realized I was getting surprisingly a lot of them. So I checked the senders and realized they weren't coming from an actual Meta address, but from a variety of different Gmail addresses, which meant they were in fact phishing attempts. Facebook ad phishing, alas, is a serious problem. The basic scam is that a hacker finds a way to gain control of your ads account and then uses it to advertise various scam projects, usually involving cryptocurrency. Since Facebook's customer support is so notoriously bad, it's very difficult to get this kind of situation resolved. So if you are using Facebook ads, be wary of any emails you get from Meta since they could be phishing attempts. #5: Bad tax news or payment failure. This one tends to be common around tax time or the end of the year. You'll get an email allegedly from one of the publishing platforms claiming that there's a problem with your tax information or that one of your payments failed. The email will include a link you can click to resolve the situation, which is of course fake so the scammers can capture your account and personal information. I've gotten a couple of these lately and some of them, to be honest, were quite good. I got one from Spotify claiming that my tax information was out of date, which was baffling because my tax information hasn't changed in the entire time I've had audiobooks with Spotify. I was suspicious, so I logged into my Spotify dashboard and checked that everything was in fact, okay. Then I realized the scam: the email had actually come to a different email account than the one I actually used for my Spotify dashboard. It was an exceptionally well done phishing email, but thankfully, years of ingrained caution against clicking email links served me well. So if you do get one of these, don't click on any links. Instead go directly to the dashboard of the platform in question and see for yourself. If there actually is a tax or a payment problem, there will probably be a notification of some kind on the dashboard, and of course if the notification email comes to a different email account than the one you actually use for that platform or service, it will obviously be fake. #6: Fake publishing services. There are a variety of fake publishing services out there offering a range of alleged benefits like more Facebook followers, more readers, more email subscribers, et cetera, or someone will offer to get your book into Publishers Weekly or something like that in exchange for a payment. Some of these blend over with the scammy sort of vanity publishers. Granted, I think that all vanity publishing (which is “you pay us and we publish your book”) is a scam, but some of them are worse than others. At best, if you engage with these kinds of services, you'll get some new followers from bots or so forth, which is useless for selling books. At worst, nothing will happen at all. The scammers will take your money and disappear. At the absolute worst, they'll pester you forever for more money or find a way to steal more personal information from you. Generally, if you get an unsolicited email from book marketers, it is almost surely a scam. If you're unsure, asking about the company in question in a Facebook group like 20BooksTo50K or Wide For The Win will help identify whether or not they're legit, but they're probably not legit. In conclusion, I'm afraid one has no choice but to exercise constant vigilance in the Internet world these days, especially if you're a self-publisher. Be extremely wary of any unsolicited emails. Never click on a link in...
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Episode 271: Creating Character Backstories
10/06/2025
Episode 271: Creating Character Backstories
In this week's episode, we take a look at creating good backstories for characters and how that can advance the plot. We also discuss two articles about the problems of generative AI. This coupon code will get you 25% off the ebook versions of : SEVENBOOKS The coupon code is valid through October 13, 2025. So if you need a new ebook this fall, we’ve got you covered! Here are links to the articles mentioned in the episode. Writer Beware: Ed Zitron: TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 271 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 3, 2025, and today we are looking at how to create character backstories. We'll also look at some good articles about the problems created by generative AI technology. If you hear occasional drumming noise in the background, it seems like the elementary school a few blocks from here is practicing their marching band. Hopefully it won't be too disruptive. First off, let's start with Coupon of the Week. This week's coupon code will get you 25% off the ebook versions of books in the Sevenfold Sword Series in my Payhip store, and that coupon code is SEVENBOOKS. And as always, the coupon code and the link to my Payhip store will be available in the show notes. This coupon code will be valid through October the 13th, 2025. If you need a new ebook for this fall, we have got you covered. Now let's have a progress update on my current writing projects. As of this recording, I am 83,000 words into Cloak of Worlds, which will be the 13th book in the Cloak Mage series. I'm thinking the book will end up about 110,000 words, so hopefully I will finish up the rough draft next week. We'll see how things go. I'm also 8,000 words into Blade of Shadows, which will be the sequel to Blade of Flames from last month, and that will be my main project once Cloak of Worlds is published (hopefully by the end of October, if all goes well). In audiobook news, I'm very pleased to report that recording and all the work is done on Ghost in the Siege (as excellently narrated by Hollis McCarthy) and we will actually close out this episode with a preview from that audiobook. It's currently up on my Payhip store and probably Google Play as of this recording, but it should be showing up on all the other stores before too much longer. 00:01:52 Generative AI Now onto our next topic, which is two very good articles about the problems of generative AI I read recently. The first (and I'll have the links to both articles in the show notes) is from Writer Beware, which talks about how generative AI is causing a new round of super targeted scammers. These scammers feed your book into the chatbot, which then generates a highly personalized email praising the book and offering marketing services. I got a ton of these scam emails after Stealth and Spells Online, Ghost in the Siege, and Blade of Flames came out in the past couple months and a bunch more after Malison: The Complete Series did well on BookBub at the end of August. So if you are a writer and you publish a book and a few days later or perhaps even the very same day, you get a very detailed email praising the book with very specific plot points and offering marketing services, beware, it's probably a scam that will give you no value whatsoever for your money. Journalist Edward Zitron wrote a great article explaining in extensive detail why generative AI is a bad idea that's probably going to cause a serious market crash in the next few years. I admit I started out with a mildly negative opinion of LLM based generative AI tools in 2022 and 2023, but I wanted my opinion to be an informed one. I've experimented with them on and off and read a good bit about them and as I've experimented with them, my opinion has moved from mildly negative to highly negative and finally arriving at completely anti-AI this year. I never used AI for any of my books, short stories, or cover images. I experimented a bit with using AI images for Facebook ads, but people generally hated them, so I stopped entirely with that. In fact, Facebook ads have become far less effective this year because of all the AI stuff Meta has crammed into them, but more on that later. So why did I arrive at a highly negative opinion of AI? It's because these tools do not actually do what their advocates promise, they're hideously expensive to run, and the enormous costs and downsides significantly outweigh any benefits. In addition to the problems mentioned in the Zitron article like cost, false promises, economic bubbles, and the companies blatantly lying about their capabilities, I think the fundamental difficulty with generative AI is that it's essentially a cognitive mirror for its users, like a Narcissus Machine like I've called it before. What do I mean by this? In Greek myth Narcissus was enraptured by the beauty of his own reflection. LLM based AI is essentially very fancy autocomplete, which means it guesses the most likely response to your prompt based on a statistical likelihood. In other words, it ends up mirroring your own thoughts back at you. So I think LLMs are highly prone to inducing an unconscious confirmation bias in the user. Confirmation bias is a logical fallacy where one interprets new information as confirming one's preexisting beliefs. It's healthier to reevaluate one's beliefs based on new information that comes in, but with confirmation bias, you warp any incoming information to fit a preexisting belief. For example, let's say you have the preexisting belief that you're immortal and nothing can kill you, and then you accidentally shoot yourself in the arm with a nail gun and you bleed. The correct interpretation of this is no, you are not in fact immortal and you can in fact die. Someone suffering under confirmation bias would say the fact that they accidentally shot themselves in the nail gun in the arm with a nail gun and didn't die is proof that they're immortal. That's obviously a logical fallacy, but you see why it's called a confirmation bias. I think even highly intelligent people using LLMS are prone to this kind of confirmation bias because the AI model settles on what is the most statistically likely response to the prompt, which means that consciously or not, you are guiding the LLM to give you the responses that please you. This is why you see on the tragically hilarious side, people who are convinced they've invented a new level of physics with the LLM or taught it to become self-aware or think that the LLM has fallen in love with them. And on the outright tragic side, people who have serious mental breakdowns or blow up their lives in destructive ways because of their interaction with the LLM. Grimly enough, I suppose the problem is going to sort itself out when the AI bubble crashes, whether in a few months or a few years. As one of the linked articles mentioned, AI companies have no clear path to profitability, save for chaining together infinite NVIDIA graphics cards and hoping they magically stumble into an artificial general intelligence or a super intelligence. They're not going to and it's all going to fall apart. The downside is that this is going to cause a lot of economic disruption when it crashes. I know I'm very negative about AI, but in the end I see hardly any good results or actual benefits from the technology. Lots of technology products are becoming worse from having AI stuffed into them (like Windows 11 and Microsoft Office) and what a few good results have come about will not last because the data centers are burning cash like there's no tomorrow. So again, you can see the links to these articles in the show notes and those are my thoughts on generative AI at the moment. 00:07:04 Writing Backstory for Characters [Note: Contains some mild spoilers for early books in the Frostborn, Half-Elven Thief, The Ghosts, and Cloak Games series] Now let's move on to a happier and frankly more interesting topic and that is writing backstory for characters. I will define it, talk about why backstory is important, give three tips about writing effective backstories, and share examples of good backstories from my own work and other media. First of all, what is a backstory? It's what happens to a character before the story begins or details of situation that happens before the story begins. Very often you'll have characters who have preexisting pasts before the story begins. It's very rare the story will begin when the main character is born and go from there. Even if that is the case, then some of the supporting characters obviously will have backstories. One example of a backstory could be a detective who had a twin sister who is kidnapped, which explains why he gets overly invested when a similar case happens. An example of a location's backstory would be knowing that a particular country was once part of another one and split off after revolution or war. That detail influences how people in that country currently treat people in the other nation. And you can see that a backstory is also an important component of world building as well, especially for fantasy and science fiction novels, though even novels set in in the contemporary world like mysteries and contemporary romance will often have backstories as well that require world building, because the location is very often fictional or will have fictional elements to it. Now, why is backstory important? For one thing, it makes a story feel more realistic and “lived in”, for lack of a better word. It’s not realistic that absolutely nothing of interest happened to the protagonist before the story begins, or that nothing from their past would influence their current beliefs, behavior, and decisions. Backstory also gives characters clearer reasons for doing things. Returning to the earlier example of detective who had a younger sister who was kidnapped. What if the detective was a very procedural and by the book until a sudden similar case happened? Backstory can explain his unorthodox methods and willingness to solve the case at any cost. Backstory can also drive the plot in many ways. Continuing with the detective example, the detective's knowledge of his little sister's case leads him to find similar patterns in the new case and sends him on a search to prove that the cases are connected. As we can see from that, backstory is also a good way to set up plot hooks for later characters, such as we could have our detective here with his twin sister who disappeared in circumstances similar to his current case. It could be a fantasy hero who had previous battles with orcs and explains why he doesn't like seeing orcs. It could be a contemporary romance heroine who is reencountering her old flame, in which case the backstory would be central towards the plot, essentially. And now for three tips for writing backstory. First, it's important to not stop the plot to reveal backstory. Infodumping is generally something to be avoided when you are writing a novel. A little bit of it is unavoidable, but you want to avoid infodumping as much as possible and to reveal only as much information as necessary, partly because that creates a less cumbersome read for the reader and partly because that can also inspire a sense of mystery that sort of helps hook the reader and propels them forward into the story. It's also good to only reveal backstory that serves the plot or provides key information. For example, you could have in your detective's backstory that he went to high school and he was only a mediocre student and graduated with a GPA of 2.9 while doing well in athletics. Unless that's actually relevant to the story or has some significance to the plot, it's probably best to not include that. You can always tell when a writer has done a lot of research on a particular topic like firearms or travel or the history of a particular country because they are going to put that information in the book whether you want it or not. And if you're inventing an elaborate backstory for your character, it's best to avoid that impulse and only bring in details from the backstory as necessary. It's also important not to have the characters tell each other backstory that they would already know. For example, if you have two characters who've been married for 20 years, it would not be good to have them appear in dialogue as, “As you know, beloved wife, we have been married for 20 years this Tuesday.” It would be better if it's important to the plot to reveal that information like they're going out to a 20th anniversary party or their friends are throwing them a 20th anniversary party, that kind of thing, rather than having it come out in sort of a cumbersome conversation like that. Additionally, it's also important to only do as much backstory as necessary. For your main character, you may need a good deal of backstory or for the antagonist, but for supporting characters, it's less important to have a fully realized background. You need just enough so that they feel realistic and can contribute to the plot without overburdening the plot with too many details. Now, a few examples from my own books, mild spoilers here, nothing major but mild spoilers. I have written characters who have one key backstory element that influenced the plot. Ridmark Arban from Frostborn would be one and his major backstory point is that he was unable to save his wife Aelia from being killed five years before the story starts. Later on, there would be additional backstory that comes out for him in relation to his father and his brothers, but that is the main backstory point that defines his character for easily the first half of the series. Another example would be Morigna, whose parents were killed by the dvargir and then she was raised by a mysterious sorcerer who called himself the old man. And that is a major defining part of her character, that backstory that happened before we meet her in the narrative. I've also written characters with a lot of backstory, and the chief example of that would be Calliande from Frostborn as well, where she wakes up in the first book with no memory of her past and discovering what her backstory actually is a major driving force in the first eight books of the series. So that is a good example. Not to toot my own horn or anything, but that is a good example of using backstory as a mysterious narrative hook to pull the characters forward. Rivah from Half-Elven Thief is another character of mine who has a lot of backstory. In the backstory, she was raised in a noble household, her mother died, her father was about to sell her into slavery, so she fled into the streets and then she met Tobell and became part of his thieving crew. Tobell suffered a serious injury, and the thieving crew broke up and Rivah had to sort of strike out on her own while coming under debt to the procurator Marandis. So there is a lot of backstory there and all of it is important to Rivah’s character and I think I've done my best to sort of feed that into the story as necessary to drive the plot rather than hopefully unloading it all in a massive infodump. And I have written characters with very little backstory, and the prime example of those would be Caina and Nadia. In Caina’s series, the series starts when she's 11 years old and living with her parents and we develop Caina as she goes along and follow her she grows to adulthood and then increasing prominence in her world. With Nadia, the very first scene in the book is her first day of kindergarten pledging allegiance to the flag, the United States, and the High Queen of the Elves, which is the first indicator that Nadia's world, while very similar as to ours, is nonetheless very different. Like Caina, the book’s narrative starts when Nadia is very young and then we see her develop along the course of the books. In a good example of backstory used well from another book would be Aragorn from J.R.R. Tolkien's Lord of the Rings, where Aragorn's backstory is extremely important because when the hobbits first meet him at The Prancing Pony in Bree, he's just this mysterious wanderer known as Strider. But later on, we learn that he's actually the last heir of Gondor and Arnor and the rightful king of Gondor. His desire to reclaim his heritage and fulfill the role destiny has prepared for him is a major part of his character and that actually grows organically out of his backstory. I'm not usually fond of prequels, but a good example of a prequel using backstory effectively would be the combination of the Andor TV show and the Rogue One movie, where they create this excellent backstory for the Star Wars movie [Episode IV]. They do it through good characterization so you can see all the motivations of the characters as they go about their various missions and errands. So hopefully that gives you a good look into the process of creating backstory and how best to use it for writing your own stories. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found this show useful. A reminder that you can listen to all the back episodes of the show at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week. And now let's close out with a preview of the audiobook of Ghosts in the Siege, as excellently narrated by Hollis McCarthy [audiobook excerpt follows].
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Episode 270: 6 TikTok Marketing Lessons For Writers
09/29/2025
Episode 270: 6 TikTok Marketing Lessons For Writers
In this week's episode, we take a look at six marketing lessons writers can learn from TikTok. I also answer questions about my new book BLADE OF FLAMES. This coupon code will get you 50% off the , Book #1 in the Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: FALLSHIELD50 The coupon code is valid through October 6, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 270 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 26th, 2025, and today we are looking at six trends from TikTok that help with marketing books (even if you're not on TikTok). We'll also answer some questions about my new book, Blade of Flames. Before we get to our main topics, we will do Coupon of the Week and a progress update on my current writing projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Shield of Storms, Book One in the Shield War series (as excellently narrated by Brad Wills), at my Payhip store and that is FALLSHIELD50. And as always, the coupon code and the links to my store will be available in the show notes. This coupon code is valid through October 6, 2025. So if you need a new audiobook to listen to this fall, we have got you covered. Now here is where I'm at with my current writing projects. As I mentioned last week, Blade of Flames is now out and you get it at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and My Payhip store. Now that it is out and published, my new main project is I'm finally returning to the Nadia series. I am 50,000 words into Cloak of Worlds, which I believe puts me on chapter 10 of 28, though I'll probably split up some of the longer chapters in editing to make them punchier. So hopefully that will be out in October, probably towards the end of October (if all goes well). My secondary project is now Blade of Shadows, which will be the sequel to Blade of Flames and the second book in my Blades of Ruin epic fantasy series. And as of this recording, I'm about 4,000 words into it and I'm hoping that'll be out towards the end of November, maybe right before or right after Thanksgiving, depending on how the next couple of weeks go. In audiobook news, Shield of Power is now finally out at all audiobook stores: Audible, Amazon, Apple, Google Play, Kobo, Chirp, Spotify, and all the others. You can listen to that on a platform of your choosing. Recording is almost done on Ghost in the Siege and I should have some audiobook files to proof for that soon. So that is where I'm at with my current writing, audiobook, and publishing projects. Now, Blade of Flames is the first book in a new epic fantasy series with the first new protagonist I've had since I wrote Rivah in Half-Elven Thief back in 2023. So as you might expect, it has generated more than the usual amount of reader questions. So for convenience, I will answer them all right here on the show. Question #1: Is Blade of Flame set in the world of Andomhaim/Owyllain (from Frostborn Sevenfold Sword, Dragontiarna, Dragonskull, and The Shield War)? Yes, it is set in Owyllain, specifically in the Year of Our Lord 1588, so 88 years after the end of The Shield War. Question #2: Is Ridmark the main character? No, the main character is named Talembur. I've written 43 books with Ridmark as either the protagonist or one of the protagonists, and across those books, Ridmark has gone from an angry young man to a grandfather, so it was time to do something different. The poor man deserves a break after 43 books. Question #3: Is Talembur secretly Ridmark in disguise? No. Question #4: Is Talembur secretly…(various character theories)? No, Talembur's a new character. Question #5: Do you need to read any other books before starting Blade of Flames? No. That was one of my intentions in writing it. You can read Blade of Flames without having bred any of the other Andomhaim books, since all the major characters in Blade of Flames are new and we're in a part of Owyllain we've never visited before. Question #6: Are there any recurring characters in Blade of Flames? Exactly one and that character only has, like three lines. Well, two (technically, depending on how you look at it). Question #7: Will other recurring characters return in future Blades of Ruin books? Yes, but we shall have to read and find out after I write them. Question #8: The opening is very similar to Frostborn: The Gray Knight, isn't it? Yes, for reasons that will become clear. Without any spoilers, let's say that this similarity is a significant plot point. Question #9: Is there a dog in this book? Yes. People like dogs, so there is a dog in the book. Question #10: Does the dog die? He does not. Question #11: Seriously, truly, does the dog die? I promise the dog does not die. Question #12: How many Blades of Ruin books will there be? I'm planning for 12, though that might change if I have a good idea that requires an extra book or if I think I can consolidate it down. Question #13: Will there be Blades of Ruin audiobooks? That is the plan, if all goes well. Brad Wills has signed up to narrate the series. Question #14: Are you still going to write Rivah books? Yes. After I publish Cloak of Worlds, which as I mentioned will hopefully be sometime in October, I will start writing the next Rivah book, Elven-Assassin. Question #15: Are you still going to write Caina books? Eventually. I need some time to think about where they're going to go next. I have done this before. There is a two year gap between Ghost in the Sun (the end of the Ghost Night series) and Ghost and the Serpent because I wanted to think about what to do next. At this point in my life, I don't want to have any more than three unfinished series at any one time, so we'll see what I want to do next when either Blades of Ruin, Cloak Mage, or Half-Elven Thief are completed. Question #16: Seriously, Talembur is secretly Ridmark, isn't he? In 1884, retired Civil War General William T. Sherman was approached about running for president. He point blank refused, famously stating, “I will not accept if nominated. I will not serve if elected. Though this usually gets paraphrased to “If nominated, I will not run. If elected, I will not serve.” He really meant it and refused to get involved in politics for the remaining years of his life. I'm not sure if writers of fiction have the equivalent of a Sherman statement, but if there is, this is it. Talembur is a new character and not secretly a character who has appeared before in the Andomhaim/Owyllain books and I cannot be blunter about it than that. So hopefully that will answer any questions you may have had about the Blades of Ruin series and Blade of Flames in particular. 00:05:50 Main Topic: 6 Things BookTok Trends Can Teach You About Marketing Books Now on to our main topic this week, which is six things BookTok trends can teach you about marketing books (even if you don't use TikTok). One thing is clear though, is that books are thriving on the TikTok social media video platform. Readers (very often in the romance, young adult, and fantasy genres) are excited to show off their trips to bookstore and their “hauls” of the latest books in videos. BookTok influencers are even paid to promote new releases in videos in the same way Beauty Gurus have been paid to promote mascara. Some traditional examples of bestselling BookTok books are the Fourth Wing series by Rebecca Yaros, A Court of Thorns and Roses by Sarah J. Maas, It Ends With Us by Colleen Hoover, and the works of Emily Henry. Anecdotes are not the same as data of course, but the last couple of times I've been to a Barnes & Noble, I've been surprised by how young most of the customers there are. Obviously that might be attributed to my own advancing age, where I'm very often the oldest person when I go someplace. But nonetheless, I do think this is a real thing where BookTok and TikTok in particular are drawing more young people into reading because they see it's a trendy thing on TikTok, so they get into it. The BookTok effect can make even an otherwise obscure book the latest bestseller, even one that isn't a new release. Many authors have found success marketing their books on the platform and have seen an increase in their sales from BookTok. Using TikTok as an author is hardly a requirement, though. In fact, I haven't used it in my marketing because I would rather focus on something like my newsletter that I have control over and that isn't vulnerable to bans. TikTok has been threatened with a US ban several times, but it hasn't ultimately been banned (at this time of this recording), and it doesn't look like that's going to happen since in the past few days, it looks like the US government has managed to finalize the sale of the company to an American investor. Now, as I just mentioned, using TikTok as an author is hardly requirement though, but nonetheless, there are lessons to be learned from the success of BookTok when marketing your books. We'll talk about six of those lessons today. #1: Have your highlight-worthy quotes and pitch ready. TikTok is full of action-packed book trailers or short, dramatic reenactments of scenes from books. The most popular of these book-based clips are very short, sometimes even just a single quote or sentence. Some writers write page-length book blurbs, wanting to fit in every detail about their books. In the words of many Internet posters, “too long; didn't read.” You need to be able to explain your book in less than three sentences, to clearly explain the main character and the stakes they face. Having a few snappy or interesting quotes from the book itself as a teaser can also be useful aid in marketing. BookTok is a place to learn that art, as many successful authors and BookTok creators have perfected the short summary and attention-getting clips. #2: Finding Your Readalikes Libraries and bookstores have long championed “readalikes” in their displays, which are books with similar settings, topics, or themes. For example, fans of suspense writer JD Robb might enjoy books by Patricia Briggs, Karin Slaughter, or Louise Penny. You can find authors that might be similar to you by using the “also read” section of your book's Amazon page. You can also think about themes that may connect your books to others such as “cozy mystery set in Wisconsin”, or “friends to lovers romance set in a theme park”. These themes can be broken down into something called tropes. #3: Acknowledging Tropes Acknowledging tropes (such as plot or character types that frequently appear) used to be a sign of creative weakness, which I honestly always thought was misguided because we're all obviously inspired by previous writers, and so there's nothing wrong with acknowledging that inspiration. Now in the BookTok era, it's how many readers search for books, especially in the romance genres, they try to find “enemies to lovers” or “fake dating” titles. If you can break down two or three tropes that match your series, that will give you an advantage in marketing. There are sites and books with lists of tropes if you're not familiar with the ones for your genres. #4 Finding Your Market Segment (You're not for everyone.) My podcast transcriptionist once encountered a new author who insisted they wanted to market their book to all readers and wanted to advertise in every single category Amazon offered since they believed everyone needed to read their gritty memoir about surviving abuse and alcoholism. Whether or not someone believes that everyone needs to read their book, that's a pretty quick way to overspend on advertising while receiving extremely poor results. The key to understanding online advertising is that the basic principle is the narrower you can target your audience, the more effective your ads are likely to be. Advertising that memoir so broadly that it’s in the same category as say, children picture books or German language cookbooks is a quick way to disappoint (or even annoy) potential readers. It's okay that your book isn't a match for every category or type of reader. In fact, it's expected. There's a reason that the TikTok algorithm quickly pinpoints what viewers are most interested in and brings them similar content, because it's the quickest and easiest way to engage the user. People watching video game themed videos on endless loop probably aren't going to become suddenly interested in the videos about the benefits of living without electricity, for example. It's more profitable to keep showing variations of what they've already seen, with a little bit of new content mixed in. That's true in book advertising, too. The most effective way to find the readers who are most excited to read your book is to segment your advertising by your subgenres, authors whose books are most similar to yours, and keywords that match your tropes or important features in your book. With enough time and data, you will even be able to segment by a geographic location based on what countries your book sells in the most. The more that you can get specific when creating ads, the more likely you are to limit your spending and find the group of readers who wants to find you the most. And the more you work at marketing, the more you'll realize that the answer is definitely not “everyone.” #5: Don't give up on your backlist. One of the most surprising parts of TikTok is how often something that's decades old suddenly becomes popular for seemingly no reason at all. For example, 1962 Song “Pretty Little Baby” by Connie Francis was one of the top trending songs of this spring after became ubiquitous in TikTok videos. Books have seen the same phenomenon occur on TikTok. Classics by Jane Austen or Stephen King frequently end up in popular recommendation videos, while slightly older bestsellers by Sally Rooney or Susanna Clarke can get surprising second rounds of attention, too. The rules of retiring or even abandoning your backlist books may not apply in a social media-based attention cycle where people are constantly discovering books. You can try to rotate your ads to periodically give your older books attention, or if you see a sudden spike in sales on an older title, check through your sales data and social media to understand if there is a specific reason why that's happening and maybe give it some extra advertising funds during that window of opportunity. I've been an indie author for 14 years now, which means I've built up quite the backlist and I've noticed that very often the backlist will outsell new books. For example, this month (so far as of this recording), Blade of Flames is my new book for the month, and that has been 10% of my revenue for September 2025 so far, which is obviously a significant amount, but 90% of it comes from things I've previously written and I've noticed in previous years as well that for total yearly revenue, the revenue from new books tends to be around 22 to 25% (with the rest of it coming from my accumulated backlist). #6: (To Use Some Internet Vernacular) Don’t Give Readers “the Ick” by Being “Cringe” Social media requires at least the appearance of ease and authenticity. People talk about something overly manufactured or awkward as being “cringe” or giving them “the ick.” How does that apply to marketing your books? Simply put, don't try to be what you're not. If you're absolutely terrible at being in front of the camera, don't force yourself to make videos. If you're skilled at explaining the historical or cultural influences behind your books, maybe a newsletter or a Substack would be a better use of your marketing time and effort. You shouldn't have to try every possible form of marketing and you probably shouldn't in order to succeed as an author. Just because someone else in your genre is making good money from TikTok or Instagram doesn't mean that it's what's right for you or that it would work if you tried it. Likewise, be aware of the spaces you're entering and the dynamics of a group when you're entering an online space. Writers who show up in a writing forum, hashtag, or subreddit meant for other writers in order to promote their book aren't in the right spot. In fact, that's why many of those places have a rule against self-promotion. Their time would be better spent in an online space related to their sub-genre where there are readers who are specifically looking for what they have to offer. Begging or using some sort of pity-based story in your social marketing is not a good plan. Approach your marketing from a place of confidence about your book because desperation is not attractive to potential readers who are surrounded with options. At best, it only leads to short-term results, whereas finding the readers interested in your book will be a better use of your time in the long run. Be confident. Very few people are able to finish a book (much less must publish one), and there's at least a few people out there who will enjoy your book without being guilted into doing so. I suppose the best rule of thumb overall for social media is don't beg, don't be needy, and perhaps most importantly of all, be as authentic as possible. By that I mean, I don't mean oversharing details about your personal life or personal opinions and beliefs and so forth, but just simply being authentic and not putting on airs or pretending to be something you're not. So much of what we see on the internet now is fake. Since I published Blade of Flames last week, I've gotten dozens of emails allegedly from “readers” who are interested in helping promote the book, but are actually generated by ChatGPT as a front for various scam services. So the best way to combat that kind of AI generated slop, I think, might just being as authentic as you can without resorting to lies or other fakery. In conclusion, BookTok has changed many of the old rules about book marketing and brought a new, more diverse, and younger group of readers into the market. Even if you don't plan on using the platform yourself for marketing (and I still don't), there’s still many lessons you can learn from BookTok and how it has shifted how readers find books and share recommendations. So I hope that has given you some food for thought about how to approach future marketing efforts. So thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 269: The Personal Curriculum Trend For Writers
09/22/2025
Episode 269: The Personal Curriculum Trend For Writers
In this week's episode, we take a look at the "personal curriculum" social media trend and look at how it can be useful for writers. This coupon code will get you 50% off the , Book #1 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: FALLMAGIC50 The coupon code is valid through September 29, 2025. So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 269 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 19th, 2025, and today I am looking at the idea of a personal curriculum for writers. We also have Coupon of the Week and a progress update on my current writing projects. So let's start things off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Dragons, Book Number One in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. And that coupon code is FALLMAGIC50. And as always, the coupon code and the links to my Payhip store will be available in the show notes of this episode. This coupon code will be valid through September the 29th, 2025. So if you need a new audiobook to listen to as we head into fall, we have got you covered. And now for an update on my current writing projects. I'm pleased to report that Blade of Flames is finished and by the time this episode goes live on what should be the 22nd, it should be available at all ebook stores. Initial impressions have been positive so far, so I hope you'll check that out and enjoy it. Now that Blade of Flames is finished and out in the world, my next main project will be Cloak of Worlds. After a year, I am finally getting back to Cloak Mage. I am now 21,000 words into it, and I'm hoping it will be out in October, though it might slip to November because I think this one might be a bit on the longer side. My secondary project is now Blade of Shadows, which is the second book in the Blades of Ruin series and the direct sequel to Blade of Flames. I'm a thousand words into that. In audiobook news, Shield of Power is still in processing and quality assurance at most of the audiobook stores. It is now available at, I think Google Play, Kobo, my own Payhip store, and a few others, but it's still not up on Audible, Apple, or Amazon yet, though hopefully that should be fixed soon. Recording on Ghost in the Siege is finished and we're just waiting on files so we can proof-listen to them. So some new audiobooks will be available before too much longer. So that's where I'm at with my current writing projects. 00:02:18 Personal Curriculum for Writers So let's move on to our main topic this week, the personal curriculum trend for writers. What is a personal curriculum? The trend of creating a personal curriculum has been going around social media for the past month or two. Basically, a personal curriculum uses a structure of an imaginary class to reframe your personal and professional development goals. It can be as simple as creating a set of reading to do in a month or as complex as creating a major project that will take many steps and months to complete. How does this work? Instead of having an undefined goal of wanting to learn how to learn more about how to market your books, you make yourself a course called Marketing Literature with Social Media, with a list of related books, videos, and tasks divided into blocks of time, just like the class would have things that are connected in each session. The key to the personal curriculum trend is having weekly goals and projects just like homework (and of course keeping up with it). Some people create monthly personal curriculum while others keep the more academic framework of quarters, terms, or semesters. Some people create multiple classes, while others focus on one at a time. The amount of detail in the curriculum's development ranges from scrawling a plan on a sheet of notebook paper to creating intricate Notion boards that are essentially a prettier version of an online course system used at universities. The personal curriculum trend is fueled by many things, including nostalgia for the structure of school and its relatively clear paths to success, the desire to spend less time doom scrolling on social media, and the desire to make goal setting more whimsical. Having clear and specific deadlines for completing tasks is one of the most important parts of goal setting, and that is at the center of the trend of creating personal curriculums. Most people spend 14 to 19 years in school (depending on the individual), so it's a structure that's familiar. It also takes an overwhelming and broad goal, such as learning about marketing and gives it focus by defining what is actually being learned and determining how to apply that to real tasks in a manageable way. It transforms the nebulous goal of learning something specific and also gives a clearer path on how to apply the learning into action. By design, it also emphasizes goals that can be done in weeks instead of years, which makes starting much less intimidating. Many people also need some outside accountability in order to work well, and this is a way of creating it for yourself. Being able to give yourself an “A” if you're completing your homework each week is a simple and free motivator for many. Since this is mostly a writing podcast, I want to discuss how the personal curriculum trend can be applied to writing goals and professional development for writers. To that end, I will share five ways that I think the trend can help you grow as a writer and make more specific and actionable goals. #1: Defining your priorities. There are endless things to learn both in life and as a writer, especially in the world of self-publishing. Therefore, it can be tempting to chase after every trend or every new thing that's working for other people. The problem with that is that it's impossible to do that in any meaningful or focused way. It's better to pick a focus for every month or every few months and gain as much proficiency as you can instead of dabbling at things without taking the time to understand them well and then bemoaning that they don't work. A month or a fake semester is still a narrow enough timeframe to pivot if you want to change your goals, instead of being locked into yearly goals. For example, I set specific goals for getting books out, and then each month is pretty well defined into writing, editing, cover design, layout, publishing, and marketing tasks for me based on each book. Other things I want to try, such as creating videos, doesn't fit within those specific goals because they're not the priority. Other things that are lesser priorities (like trying new effects in Photoshop for my book covers and ad images) are things that I know I can work on after finishing the primary goals I've set for myself each week. #2: Trying something new. The structure of a personal curriculum makes trying something new feel less intimidating. For example, “making my own book cover” is something of a massive and undefined goal. You know that's important and you want to do it, but you can never seem to get past watching a TikTok video or two on Photoshop when they come into your feed. By creating a course for yourself on learning how to use Photoshop and the best techniques for creating book covers and giving yourself homework of different things from your readings or viewings to try out, you give the goal a specific plan and tie what you're learning into actual tasks that will help you move forward and then make your learning stick by applying it in the right way. For example, what I did for myself to learn Photoshop well enough to do a book cover was during early COVID in 2020, I bought a couple of courses on it and took the courses. Now, I suppose that's something of more of an actual structured curriculum since someone set up that course, but you could do it for yourself with the same thing by getting The Beginner's Guide to Photoshop or (the some unfortunately titled) The Complete Idiot's Guide to Photoshop from your library, reading that, and then watching a few longer focused YouTube videos on the process of creating a book cover. And then that would give you enough to go on in terms of starting your own personal curriculum and then developing your own book covers. #3: Managing your time. With endless distractions, it's too easy to look at a week or even a month and wonder where the time went with little to show for it. In contrast, the school environment has a rigid time structure, even at the university level. There is never a question of where the time went there. Work must be done at a specific time, and you have to show up multiple times a week to learn more and prove you understand what you've learned already. People often struggle without that structure after graduation, especially people who thrived in the school environment. But there's no harm in recreating it for yourself, especially if you are one of those people who thrived in the academic world. For example, if you want to do research on a specific time period for your next book, creating a course defines what that means. Instead of endless scrolling and watching videos online, you define what the scope of needed research is before you begin, so you're spending your time more efficiently. If you pick out the books, videos, and what you specifically need to research for the plot in advance and give yourself a set amount of time to learn the material, you're spending your time more wisely and freeing up time for other tasks. For example, in my most recent book, Blade of Flames, part of one of the subplots is inspired by a period in English history called The Anarchy, which was the civil war in the early 12th century between Empress Maude and King Stephen for the throne of England. Now, I knew a fair bit about this period already because of other reading I've done, but if I wanted to learn more about it, the best way to do it would be to read a few books and some of the more accessible books by popular historians. Like for example, maybe the best way to learn enough about The Anarchy to base a book on it would be read some of the books by Dan Jones, who has written many excellent popular history books about the medieval and early modern English time period. #4: Professional development. Most professions have professional development where you have to keep your skills updated, whether you're a teacher who has to get re-certified, a doctor who has to learn new procedures, a system admin who has to learn the latest bugs Microsoft has baked into their software, and so forth. Writing is no different (especially if you're a self-published writer) because there's so many side skills like layout and web design and so forth that it's kind of helpful to keep up on. It's hard to carve time out for professional development because as a writer, it's time away from the task that actually gets you paid, which is writing new stuff. Learning or trying new things becomes something that either feels insurmountable or happens in a haphazard way that doesn't actually move things forward for you. A personal curriculum gives you the permission to carve out time to learn new things. It's easy to hyperfocus on writing and feel like anything else is less productive, but there are many parts to being a writer, especially for the self-published, so it's important to give yourself a structured way to explore new software, marketing strategies, and social media channels as they emerge. For example, to use something of a negative example, I rather notoriously have a very low opinion of the AI tools currently flooding the market like ChatGPT and Midjourney. That wasn't an opinion I arrived at haphazardly. I did thoroughly investigate each of these tools. I tried Adobe Firefly, I tried Midjourney, I tried Microsoft's ones, Bing Chat and Bing Image Create. I tried ChatGPT, I tried one other, I can't think of off the top of my head, and I just did not come away impressed with these tools or the capabilities. So I suppose that was a negative example of something I'm talking about, whereas a positive example would be in 2018, I started using a Mac program called Vellum to format my paper books. It was a lot easier and more useful than the method that I'd been using previously, and I was so impressed with that that I eventually switched over into using Vellum for my ebook formatting as well, and learned how to do that as well, and I've been using it ever since. So that'd be a positive example of professional development. #5: Holding Yourself Accountable. One of the most difficult things about writing is that it lacks the structure of a traditional job or school environment. For that reason, many high achievers tend to struggle with starting or completing tasks when they leave school. Creating specific goals and making a clear timeframe for completing them helps with that tendency. For that reason, some personal curriculum devotees will even assign class times on a certain day of the week or a certain time of the night to make sure they're on track with their goals or homework for the week. National Novel Writing Month has kind of crashed and burned from its scandals over the past year, but the principle of accountability in giving yourself a set period of time to do something is helpful there. In the same way, your homework for each day for writing could be a set number of words or a certain percentage of progress in editing. Did you spend that day looking at social media instead of getting words done? There is a grade for that and it's not a good one. “A” students complete their work and turn it in, and that's the core of writing, putting down words consistently and publishing them. Now, I suppose you could think that the personal curriculum thing seems like a silly social media trend, but for some people, especially people who really thrived in and enjoyed the academic environment in school, it might work in a way that average yearly goals do not. Studies show time and time again that the happiest adults are those with defined priorities who make time to learn new things and enjoy hobbies. A personal curriculum provides a way to emphasize those important things in your life in a more whimsical way than say, the various yearly evaluation goals of the corporate world. For writers, it can be a much-needed way to add structure to an unstructured work environment and make sure that they're spending their time in the best way possible. And it all boils down to essentially one of the oldest dictums: know thyself. If this kind of thing would not be helpful for you, then there's no point in pursuing it. But if you know yourself and know that you have the kind of personality and mental inclination that would respond well to structure like this (even if it's structure you're creating for yourself), then a personal curriculum might be a good idea to pursue. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. I reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy, and we'll see you all next week.
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Episode 268: Does Permafree Still Work For Indie Authors?
09/15/2025
Episode 268: Does Permafree Still Work For Indie Authors?
In this week's episode, we take a look at permafree as a marketing strategy for indie authors, and examine if it still works. I also take a look at advertising results for August 2025. This coupon code will get you 25% off the : FALLMAGE25 The coupon code is valid through September 22, 2025. So if you need a new ebook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 268 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 12th, 2025, and today I'm looking at whether or not Permafree is still an effective strategy for indie authors. As a related topic, we'll also take a look at how my ads performed in [August] 2025, and we'll also have a Question of the Week this week. But first, let's start with Coupon of the Week. So for Coupon of the Week to celebrate the fact that I'm working on Cloak Mage again, this coupon code will get you 25% off the ebooks in the Cloak Mage series at my Payhip store, and that is FALLMAGE25. And as always, the coupon code and links to my store will be available in the show notes. This coupon code is valid through September 22nd, 2025. So if you need a new ebook for this fall, we have got you covered. Now for an update on my current writing and audiobook projects. I'm about 82% of the way through the first round of edits for Blade of Flames, the first book in my new epic fantasy series called Blades of Ruin. If all goes well, that will be out before the end of September, and if you want to see what the cover art will look like, it's on my website and my social pages right now. I'm also 12,000 words into Cloak of Worlds, the aforementioned return to the Cloak Mage series, and that will be my main project once Blade of Flames comes out. In audiobook news, recording is done for both Shield of Power (as narrated by Brad Wills) and Ghost in the Siege (as narrated by Hollis McCarthy). They're both going through processing right now. As of this recording, I believe you can get Shield of Power on Google Play, Kobo, and my Payhip Store. The other links and the other links for Ghost in the Siege should be coming up before too much longer, hopefully before the end of the month. So that is where I'm at with my current writing and publishing projects. 00:02:00 Question of the Week [Question of the Week was posted on September 10, 2025] Now It's time for Question of the Week, which is intended for enjoyable discussions of interesting topics. This week's question, do you dislike guns showing up in fantasy novels? No wrong answers for opinions, obviously. The inspiration for this question was a blog post I saw where the writer was complaining about the increased number of guns in modern fantasy novels and how it shatters her suspension of disbelief, and she also found it an unpleasant topic because the ownership and regulation of firearms in the United States is a contentious topic and has been so for decades. And as you might expect, readers had a variety of opinions on this question. Adrian says: Nope. Fantasy is basically, in my humble opinion, the swords and sorcery type of genre. Yes to old fashioned weapons like bows and arrows, javelins, and trebuchets, et cetera, but definite no to guns (of any type), tanks, airplanes, et cetera. Jonathan D. says: In the right setting, firearms are fine in fantasy books. Men in Arms by Terry Pratchett and the Rigante Series by David Gemmell are great examples of firearms in fantasy done well. Wilson says: It depends on your definition of a gun because an energy rifle powered by a soulstone would be something that would fit into Andomhaim. Though I have to say that is not something I will ever write in an Andomhaim book. Mary says: Steampunk and suchlike genres are developing how to work with technology and fantasy, and I approve when it's done right. I particularly like what Moe Lane's doing in The Fermi Resolution. If you start with the first published book, Frozen Dreams, which is a post-apocalyptic North America high fantasy, hard boiled detective novel, it goes into how every wizard can make your own ammo blow up on you and the consequences. Ioana says: Mrs. World Burner should have lots of guns. #HailToTheHighQueen #SingularitySucks Jason says: Handheld firearms were first used in the West in the 1330s, so they actually predate full plate armor by about a hundred years. That said, the gun shape we're used to came about in the late 1400s. I'm perfectly fine with firearms and fantasy novels provided they’re (more or less) what we expect in a medieval setting. Jesse says: Never bothers me as long as long as the stage of weapon development reasonably lines up with the field of the science in said fantasy world. Someone walking around with laser sights in a medieval hamlet would break it for me a bit. Michael says: I remember much of video games (and at least one famous Dungeons and Dragons scenario, possibly two) back in the ‘80s had the “players stumble across a crashed starship trope” where you could end up with power armor and ray guns in a fantasy settings, which would be perceived as magic. I like that kind of cross genre gun introduction more than gunpowder becoming commonplace, I think. The video games he's referring to are Heroes of Might and Magic 6 and 7, both of which I played back in the day and are quite good. Juana says: My suspension of disbelief gets knocked out more by dialogue than guns. Jenny says: Guns aren't as bad as cell phones, in my opinion, or the magical equivalent of a cell phone that is not even trying to be anything but a cell phone. What's interesting is if you read a book that is determinedly set in the 1980s, like the Kinsey Millhone Mysteries by Sue Grafton are all determinedly set in Los Angeles in the 1980s, which is way pre-cellphone and how much extra work the protagonist has to do in investigating since Google doesn't immediately bring everything to her fingertips. Jimmy says: Fantasy doesn't require medieval setting, nor does it require swords. If you study medieval warfare, then you'll notice two things. One, only the rich have swords. Two, it is a secondary or tertiary weapon. Swords are notoriously weak. They break often. The use of guns really depends more on the story's background than it does on the genre. Bonnie says: I agree, they're okay, depending on the time period/environment involved. There's no way that they would be okay with Caina or Ridmark! Cheryl says: Nadia needs guns. I guess it depends on the fantasy topic being written. John says, I'm kind of into Flintlock fantasy, e.g. Powdermage series, et cetera. Urban fantasy also requires firearms. My favorite historical European period is really the “Knights and Guns” era, which would be the early modern period. Todd says: A deeper question is how do guns fit into the culture? In the Cloak Games/Cloak Mage universe, there are ongoing wars, so gun use and safety is taught in schools and veterans are expected to maintain proficiency against the Shadowlands incursion. There's a balance there, and the punishment for criminal misuse includes slogging and loss of freedom, if not execution. So while I think the amount of firearms in Nadia's world is a bit over the top, I can see it making sense culturally and contextually. In a different culture, it may or may not make sense. In a classic medieval setting, it wouldn't make sense. Conversely, in early 1800s Western America, a limited amount of firearms were to be expected. Every little house on the prairie would be expected to have a few rifles and perhaps a pistol or two. Setting, culture, and context all determine what the reader will find appropriate. And finally, Randy says: Depends on how they get there. Guardians of the Flame series had college kids reinvent them, which made sense, and their opponents figured out their own version. When one side has them and the other is too dumb to steal/capture some and figure them out, then yes, it doesn't work. So as you can see, we had quite a range of opinions there. For myself, I really have no strong feelings about it one way or the other. I do think guns are best suited to urban fantasy environments. In Cloak Games and Cloak Mage, as several commentaries mentioned, Nadia goes through a lot of guns. Granted, my favorite type of fantasy is what it's called basic fantasy or generic fantasy where a barbarian, a dwarf, an elf, and a wizard go to a dungeon and kill orcs and monsters. Firearms would definitely be out of place in that sort of setting. That said, I think guns and fantasy is like any other story trope and just needs to be done well to be enjoyable. I suppose it's a matter of properly setting the table for reader expectations. Like if you have a medieval style of fantasy world like Half-Elven Thief, it'd be weird to have guns suddenly show up. But if you create a setting that's an analog for 1880s America, but with wizards, then guns wouldn't be out of place. So that is it for Question of the Week. Thanks to everyone who commented and left insightful and interesting comments. 00:07:40 Advertising Results for August 2025 [Prices mentioned are USD] Now let's go on to the first of our interrelated main topics, my advertising results for last month, which would be August 2025. I haven't done an ad results roundup for a couple months, partly because it's been a really busy summer and partly because I've been adjusting some things and waiting to see the results. I'll explain more later, but the short version is that I'm losing confidence in the effectiveness of Facebook ads for selling books. But first, let's see some advertising results for August 2025. Let's start with Facebook ads where I advertise the Ghosts, Cloak Games/Cloak Mage, and the Frostborn series. The Ghosts, I got back $8.40 for every dollar spent, with 6% of the profit coming from the audiobooks, which was really nice. This one was a bit of anomaly because Ghost in the Siege did a lot of heavy lifting for this. For Cloak Games/Cloak Mage, I got back $2.70 for every dollar spent, with 12% of the revenue coming from the audiobooks. And for Frostborn, I got back $2.83 for every dollar spent, with 30% of the revenue coming from the audiobooks. Now on to Amazon ads. Remember, for an Amazon ad to be profitable, it needs to generate at least one sale/complete KU readthrough every six to eight clicks. So for Demonsouled Omnibus One, I got $5 back for every $1 spent, with a sale for every 0.82 clicks, which was really good. For Half-Elven Thief, I got back $1.22 for every dollar spent, with a sale for every 2.47 clicks. And for Dragonskull Omnibus One, I got back $28.75 for every dollar spent, with 65% of the profit coming from the audiobook, with a sale for every 0.11 clicks. Now, obviously these numbers require some explanation. The profit margin on Half-Elven Thief was narrow, but the entire series made up for it, so that's okay and it will improve when I start writing more books in the series later this year. In fact, I think I’m going to start writing the fifth one in October, if all goes well. The numbers for Dragonskull Omnibus One were so high because the ebook is $0.99, but the audiobook brings in a lot more than the ebook, something like 10 times, no, 20 times more than the ebook. BookBub ads do quite well with Google Play and Barnes and Noble. The numbers are too long to quote here, but they did quite well. All that said, the reason I'm losing confidence in Facebook ads is a combination of the loss of granular targeting and over-reliance on AI targeting. One of the paradoxes of online advertising is that the smaller and more granular your audience, the more likely your ad is to convert to sales. Narrow, targeted advertising is so much better than broad targeting. Unfortunately, Facebook has been slowly removing the more granular targeting options in favor of broader categories that don't work as well. Like you used to be able to target dozens of fantasy authors as interests for Facebook users. Now, you can only target epic fantasy and maybe J.R.R. Tolkien. In fact, I confirmed this just this morning, but you can't even target Brandon Sanderson as an interest, and he's probably the most popular epic fantasy author publishing today. To take the place of more granular targeting, Facebook has introduced AI assisted targeting, which they call Advantage Plus. Now, there's no beating around the bush. Advantage Plus isn't very good. It can garner a reasonable number of clicks on an ad, but those clicks don't convert to sales. Even with ads that don't use Advantage, Facebook still sneaks it in. So the effectiveness of Facebook ads has been in decline. Like I turned off the Facebook ads for the Demonsouled series entirely in August, and my results actually improved a good bit. So I'm going to test another series with no Facebook ads for September, and we'll see how much the results vary. Specifically, I think I'll turn off Facebook ads for Cloak Games/Cloak Mage, leave them on for Frostborn, and see if it makes any difference, and if it does make a difference, it will be time to reevaluate some advertising strategies. On the plus side, I didn't lose any money at any of my ads this month and they all turned a profit, and as always, thank you to everyone who was reading and listening to ebooks and audiobooks. 00:11:41 Does Permafree Still Work For Indie Authors? Now on to the other half of our main topic: Does Permafree still work for indie authors? One of the perennial debates in Indie Author Land is whether or not making the first book in your series free still works as a marketing tactic or not. Now, at this point, I've been doing this for over 14 years, and I have a lot of different series and quite a few different ones with free first books in the series. I thought it might be interesting to dig into the sales data and see what percentage of people who downloaded the first book went onto the second book and then the final book in the series. A few caveats and conditions: first, this is only for 2024 and the first half of 2025, since I wanted a set time sample for the data. Additionally, this is also useful for showing the conversion rate on a finished series that hasn't had a new book in years, since the final book in the Frostborn series came out in 2017, which was eight years ago at this point. Second, it will only apply to a series whose first books were free for that entire time period. Third, when I talk about conversion rates, I mean what percentage of free downloads translated into sales. For example, if Book One had a hundred free downloads and then 12 sales of Book Two and nine sales of the final book, that means 12% of people went onto the second book and then 9% on to the final book. So we had a conversion rate of 12% from the first free book to the paid second book, and then a conversion rate of 9% from the free first book to the final book in the series. So with all that in mind, let's take a look at permafree conversion rates for some of my series in 2024 and 2025. For The Ghosts, 13.47% went to the second book, and 12.72% went on to the final book. For Frostborn, 13% went to the second book and 12.93% to the final book. For Sevenfold Sword, 22.93% went to the second book and 22.81% on to the final book. For Cloak Games, 11.85% went on to the second book, and 11.67% to the final book. Silent Order, 14.64% went on to the second book, and 14.54% went to the final book. For The Tower of Endless Worlds, 17.46% went to the second book, and 17.46% went onto the final book. So I think there are a couple of conclusions we can draw from this. First, making the first book in a series permafree remains a viable marketing strategy. It doesn't usually result in dramatic spikes of sales, but instead it is good at generating more of a steady trickle. Second, anything you can do to increase the number of downloads of your free books will likely increase the sales of the paid books later in the series. That said, there are caveats. You want methods to increase the free downloads to people that might conceivably be interested in buying the books. Targeted advertising can be an effective way to do this. What's not effective is using bot farms or help from a bunch of scammers to generate a big download in free books. At best, you'll generate a bunch of downloads that won't convert, and at worst ebook platforms will detect suspicious activity and either delist your free ebook or suspend your account. Third, this strategy works even with books you don't promote very often. For example, I don't bash on the Tower of Endless Worlds because for some people it's their favorite book of mine. But in all candor, I do think it's one of my weaker books. I was trying to do something with urban fantasy I don't think I had the skills to do until Cloak Games, which was like 12 years later. So I don't really promote it, save that I made the first book in the series free a long time ago and kept it that way. It's still 17% of the people who downloaded the first book continued onto the final one. Fourth, this strategy does require some patience. It can take a while for people to read through a series. It can also take a while for a free book to get traction. Fifth, I at times hesitate to recommend this because saying write five books and make the first one free is easy to say, but it's a lot of work to do. For many new writers, getting the first book done and out into the world is a monumental challenge, then telling them to do it three or four more times and then to make the first book free does seem like a big ask, but it does work (sometimes slowly), but it does work. So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe, stay healthy, and see you all next week.
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Episode 267: Summer Movie Review Roundup
09/08/2025
Episode 267: Summer Movie Review Roundup
In this week's episode, I take a look back at the movies and streaming shows I watched in Summer 2025. This coupon code will get you 50% off the , Book #1 in the Ghost Armor series, (as excellently narrated by Hollis McCarthy) at my Payhip store: FALLSERPENT50 The coupon code is valid through September 15, 2025 (please note the shorter expiration date). So if you need a new audiobook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 267 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 5, 2025 and today I'm doing a review roundup of the movies and streaming shows I saw in Summer 2025. Before we do that, we will have Coupon of the Week and a progress update on my current writing and audiobook projects. First up, this week's coupon code will get you 50% off the audiobook of Ghost in the Serpent, Book One in the Ghost Armor series (as excellently narrated by Hollis McCarthy) at my Payhip store. That is FALLSERPENT50. This coupon code will be valid through September 15th, 2025 (exactly one week). So if you need a new audiobook to listen to as we head into fall, we have got you covered. Now for an update on my current writing and audiobook projects. I am pleased to report that the rough draft of Blade of Flames, which will be the first book in my new Blades of Ruin epic fantasy series is finished. The rough draft came at about 90,000 words long, which was what I was aiming for. Next up, I will be writing a short story set as sort of a bonus in that plot line called Thunder Hammer and that will be the backstory of one of the characters in Blade of Flames. And when Blade of Flames comes out (which will hopefully be later this September), newsletter subscribers will get a free ebook copy of Thunder Hammer. So this is an excellent time to subscribe to my newsletter. I am also 8,000 words into Cloak of Worlds. At long last, I am coming back to the Cloak Mage series after nearly a year's absence. Longtime listeners will know the reason was that I had five unfinished series and I wanted to spend the summer of 2025 finishing the unfinished ones and focusing up so I will only have three ongoing series at any given time. I'm hoping Blade of Flames will come out before the end of September and Cloak of Worlds before the end of October, and after that I will be able to return to the Rivah series at long last. In audiobook news, recording is finished on Shield of Power. That will be excellently narrated by Brad Wills and hopefully once it gets through processing and quality assurance and everything, it should be showing up on the various audiobook stores before too much longer. Hollis McCarthy is about halfway through the recording of Ghost in the Siege, which was, as you know, the last book in the Ghost Armor series that just came out. And if all goes well, the audiobook should be coming out probably in October once everything is done with recording and quality assurance and all that. So that is where I'm at with my current writing and audiobook projects. 00:02:34 Main Topic: Summer 2025 Movie/TV Roundup So without further ado, let's head into our main topic. The end of summer is nigh, which means this time for my summer movie review roundup. As is usual for the summer, I saw a lot of movies, so this will be one of the longer episodes. For some reason I ended up watching a bunch of westerns. As always, the movies are ranked from least favorite to most favorite. The grades of course are totally subjective and based on nothing more than my own opinions, impressions, and interpretations. Now on to the movies. First up is the Austin Powers trilogy, the three movies of which came out in 1997, 1999, and 2002. The Austin Powers movies came out just as the Internet really got going in terms of mass adoption, which is likewise why so many Austin Powers and Dr. Evil memes are embedded in online culture. Despite that, I had never really seen any of them all the way through. They've been on in the background on TBS or whatever quite a bit when I visited people, but I've never seen them all. But I happened upon a DVD of the trilogy for $0.25 (USD), so I decided for 25 cents I would give it a go. I would say the movies were funny, albeit not particularly good. Obviously the Austin Powers movies are a parody of the James Bond movies. The movies kind of watch like an extended series of Saturday Night Live skits, only loosely connected, like the skit is what if Dr. Evil had a son named Scott who wasn't impressed with him or another skit was what if a British agent from the ‘60s arrives in the ‘90s and experiences culture clash? What if Dr. Evil didn't understand the concept of inflation and demanded only a million dollars from the United Nations? What if Dr. Evil was actually Austin's brother and they went to school together at Spy Academy? Michael Caine was pretty great as Austin's father. Overall, funny but fairly incoherent. Overall grade: C- Next up is Horrible Bosses, a very dark and very raunchy comedy from about 14 years ago. It came out in 2011. Interestingly, this movie reflects what I think is one of the major crises of the contemporary era, frequent failures of leadership at all levels of society. In the movie Nick, Dale, and Kurt are lifelong friends living in LA and all three of them have truly horrible bosses in their place of employment, ranging from a sociopathic finance director, the company founder's cokehead son, and a boorish dentist with a tendency to sexual harassment. At the bar, they fantasize about killing their horrible bosses and then mutually decide to do something about it. Obviously, they'd all be prime suspects in the murder of their own bosses, but if they killed each other's bosses, that would allow them to establish airtight alibis. However, since Nick, Dale and Kurt are not as bright as they think they are, it all goes hilariously wrong very quickly. Bob Hope has a hilarious cameo. If the best “crude comedies” I've seen are Anchorman, Zoolander, Tropic Thunder, and Dodgeball, and the worst one was MacGruber, I'd say Horrible Bosses lands about in the middle. Overall grade: C Next up is Cowboys and Aliens, which came out in 2011. Now I almost saw this in 2011 when it came out, but I was too busy to go to the theater in July of 2011, so I finally saw it here in 2025 and I would say this was almost a great movie, like the performances were great, the concept was great, the scenery was great, the special effects were great, and the story was packed full of really interesting ideas, but somehow they just didn't coalesce. I'm not entirely sure why. I think upon reflection, it was that the movie is just too overcrowded with too many characters and too many subplots. Anyway, Daniel Craig portrays a man who wakes up with no memory in the Old West, with a mysterious bracelet locked around his wrist. He makes his way to the town of Atonement, and promptly gets arrested because he is apparently a notorious outlaw (which he doesn’t remember). While he is locked in jail, space aliens attack the town. The aliens, for unknown reasons, abduct many of the townspeople, and Daniel Craig’s character, who is named Jake even if he doesn’t remember it, must lead the town’s effort to recover their abducted citizens. Harrison’s Ford has an excellent performance as this awful cattle baron who nonetheless has virtues of courage and fortitude that you can’t help but admire. An excellent performance. That said, the movie was just too packed, and I thought it would work better as a novel. After I watched the movie, it turned out that it was indeed based off a graphic novel. Novels and graphic novels allow for a far more complex story than a movie, and I don’t think this movie quite managed to handle the transition from a graphic novel to a film. Overall grade: C Next up is Heads of State, which came out in 2025. This was kind of a stupid movie. However, the fundamental question of any movie, shouted to the audience by Russell Crow in Gladiator is, “are you not entertained?!?” I was thoroughly entertained watching this, so entertained I actually watched it twice. Not everything has to be Shakespeare or a profound meditation on the unresolvable conflicts inherent within human nature. Anyway, John Cena plays Will Derringer, newly elected President of the United States. Idris Elba plays Sam Clark, who has now been the UK Prime Minister for the last six years. Derringer was an action star who parleyed his celebrity into elected office (in the same way Arnold Schwarzenegger did), while Clarke is an army veteran who worked his way up through the UK’s political system. Needless to say, the cheerful Derringer and the grim Clarke take an immediate dislike to each other. However, they’ll have to team up when Air Force One is shot down, stranding them in eastern Europe. They’ll have to make their way home while evading their enemies to unravel the conspiracy that threatens world peace. So half action thriller, half buddy road trip comedy. The premise really doesn’t work if you think about it too much for more than thirty seconds, but the movie was funny and I enjoyed it. Jack Quaid really stole his scenes as a crazy but hyper-competent CIA officer. Overall grade: C+ Next up, Captain America: Brave New World, which came out in 2025 and I think this movie ended up on the good side of middling. You can definitely tell it went through a lot of reshoots and retooling, and I suspect the various film industry strikes hit it like a freight train. But we ended up with a reasonably solid superhero thriller. Sam Wilson is now Captain America. He’s not superhuman the way Steve Rogers was and doesn’t have magic powers or anything, so he kind of fights like the Mandalorian – a very capable fighter who relies on excellent armor. Meanwhile, in the grand American political tradition of failing upward, Thaddeus “Thunderbolt” Ross, who spent years persecuting The Hulk and whose meddling caused the Avengers to disband right before Thanos attacked, has now been elected President. To Wilson’s surprise, Ross reaches out and wants him to restart the Avengers. But Ross (as we know) did a lot of shady black ops stuff for years, and one of his projects is coming back to haunt him. Wilson finds himself in the middle of a shadowy conspiracy, and it’s up to him to figure out what’s going on before it’s too late. I was amused that lifelong government apparatchik Ross wanted to restart the Avengers, because when the Avengers had their biggest victory in Avengers: Endgame, they were essentially unsanctioned vigilantes bankrolled by a rogue tech billionaire. Overall grade: B- Next up is Ironheart, which came out in 2025. I'd say Ironheart was about 40% very weird and 60% quite good. It's sort of like the modern version of Dr. Faustus. The show got some flak on the Internet from the crossfire between the usual culture war people, but the key to understanding it is to realize that Riri Williams AKA Ironheart is in fact an antihero who’s tottering on the edge of becoming a full-blown supervillain. Like Tony Stark, she’s a once-in-a-generation scientific talent, but while she doesn’t have Stark’s alcohol problems, she’s emotionally unstable, immature, ruthless, indifferent to collateral damage and consequences, and suffering from severe PTSD after her best friend and stepfather were killed in a drive-by shooting. This volatile mix gets her thrown out of MIT after her experiments cause too much destruction, and she has to go home to Chicago. To get the funds to keep working on her Iron Man armor, she turns to crime, and falls in with a gang of high-end thieves led by a mysterious figure named Hood. It turns out that Hood has actual magic powers, which both disturbs and fascinates Riri. However, Hood got his magic in a pact with a mysterious dark force. When a job goes bad, Riri gains the enmity of Hood and has to go on the run. It also turns out Hood’s dark master has become very interested in Riri, which might be a lot more dangerous for everyone in the long run. Overall, I’d say this is about in the same vein as Agatha All Along, an interesting show constructed around a very morally questionable protagonist. Overall grade: B Next up is A Minecraft movie, which came out in 2024. I have to admit, I've never actually played Minecraft, so I know very little about the game and its ecosystem, only what I've generally absorbed by glancing at the news. That said, I think the movie held together quite well, and wasn’t deserving of the general disdain it got in the press. (No doubt the $950 million box office compensated for any hurt feelings.) One of the many downsides of rapid technological change in the last fifty years is that the Boomers and Gen X and the Millennials and Gen Z and Gen Alpha have had such radically different formative experiences in childhood that it’s harder to relate to each other. Growing up in the 1980s was a wildly different experience than growing up in the 2010s, and growing up in the 2010s was an even more wildly different experience than growing up in the 1960s. Smartphones and social media were dominant in 2020, barely starting in 2010, and implausible science fiction in 2000 and earlier, and so it was like the different generations grew up on different planets, because in some sense they actually did. (A five-year-old relative of mine just started school, and the descriptions of his school compared to what I remember of school really do sound like different planets entirely.) The Minecraft game and A Minecraft Movie might be one of those generation-locked experiences. Anyway, this has gotten very deep digression for what was essentially a portal-based LitRPG movie. A group of people experiencing various life difficulties in a rural Idaho town get sucked into the Minecraft world through a magic portal. There they must combine forces and learn to work together to master the Minecraft world to save it from an evil sorceress. As always, the fundamental question of any movie is the one that Russell Crowe’s character shouted to the audience in Gladiator back in 2000. “Are you not entertained?” I admit I was entertained when watching A Minecraft Movie since it was funny and I recognized a lot of the video game mechanics, even though I’ve never actually played Minecraft. Like, Castlevania II had a night/day cycle the way Minecraft does, and Castlevania II was forty years ago. But that was another digression! I did enjoy A Minecraft Movie. It was kind of crazy, but it committed to the craziness and maintained a consistent creative vision, and I was entertained. Though I did think it was impressive how Jack Black’s agent managed to insist that he sing several different times. Overall grade: B Next up is Back to School, which came out in 1986 and this is one of the better ‘80s comedies I've seen. Rodney Dangerfield plays Thornton Melon, who never went to college and is the wealthy owner of a chain of plus-sized clothing stores. His son Jason is attending Great Lakes University, and after Thornton’s unfaithful gold-digging wife leaves him (Thornton is mostly relieved by this development), he decides to go visit his son. He quickly discovers that Jason is flailing at college, and decides to enroll to help out his son. Wacky adventures ensue! I quite enjoyed this. The fictional “Great Lakes University” was largely shot at UW-Madison in Wisconsin, which I found amusing because I spent a lot of time at UW-Madison several decades ago as a temporary IT employee. I liked seeing the characters walk past a place where I’d eat lunch outside when the day was nice, that kind of thing. Also, I’m very familiar with how the sausage gets made in higher ed. There’s a scene where the dean is asking why Thornton is qualified to enter college, and then it cuts to the dean cheerfully overseeing the groundbreaking of the new Thornton Melon Hall which Thornton just donated, and I laughed so hard I almost hurt myself, because that is exactly how higher ed works. The movie had some pointless nudity, but it was only a few seconds and no doubt gets cut in network broadcasts. Overall grade: B Next up is Whiskey Galore, which came out in 1949 and this is a comedy set in Scotland during World War II. The villagers living on an isolated island have no whiskey due to wartime rationing. However, when a government ship carrying 50,000 cases of whiskey runs aground near the island, wacky hijinks ensue. I have to admit the first half of the movie was very slow and deliberate, gradually setting up all the pieces for later. Then, once the shipwreck happens, things pick up and the movie gets much funnier. Definitely worth watching both as a good comedy movie and an artifact of its time. A modicum of historical knowledge is required – if you don’t know what the Home Guard is, you might have to do some Googling to understand the context of some of the scenes. Regrettably, the version I watched did not have captioning, so I had to pay really close attention to understand what the characters were saying, because some of the accents were very strong. Overall grade: B Next up is Happy Gilmore 2, which came out in 2025. This was dumb and overstuffed with celebrity cameos but thoroughly hilarious and I say this even though it uses one of my least favorite story tropes, namely “hero of previous movie is now a middle age loser.” However, the movie leads into it for comedy. When Happy Gilmore accidentally kills his wife with a line drive, he spirals into alcoholism and despair. But his five children still love him, and when his talented daughter needs tuition for school, Happy attempts to shake off his despair and go back to golf to win the money. But Happy soon stumbles onto a sinister conspiracy led by an evil CEO to transform the game of golf into his own personal profit center. Happy must team up with his old nemesis Shooter McGavin to save golf itself from the evil CEO. Amusingly, as I’ve said before, the best Adam Sandler movies are almost medieval. In medieval fables, it was common for a clever peasant to outwit pompous lords, corrupt priests, and greedy merchants. The best Adam Sandler protagonist remains an everyman who outwits the modern equivalent of pompous lords and corrupt priests, in this case an evil CEO. Overall grade: B+ Next up is Superman, which came out in 2025 and I thought this was pretty good and very funny at times. I think it caught the essential nature of Superman. Like, Superman should be a Lawful Good character. If he was a Dungeons and Dragons character, he would be a paladin. People on the Internet tend to take the characterization of superheroes seriously to perhaps an unhealthy degree, but it seems the best characterization of Superman is as an earnest, slightly dorky Boy Scout who goes around doing good deeds. The contrast of that good-hearted earnestness with his godlike abilities that would allow him to easily conquer and rule the world is what makes for an interesting character. I also appreciated how the movie dispensed with the overused trope of the Origin Story and just got down to business. In this movie, Lex Luthor is obsessed with destroying Superman and is willing to use both super-advanced technology and engineered geopolitical conflict to do it. Superman, because he’s essentially a decent person, doesn’t comprehend just how depraved Luthor is, and how far Luthor is willing to go out of petty spite. (Ironically, a billionaire willing to destroy the world out of petty spite is alas, quite realistic). Guy Gardener (“Jerkish Green Lantern”) and the extremely competent and the extremely exasperated Mr. Terrific definitely stole all their scenes. The director of the movie, James Gunn, was quite famously fired from Disney in 2018 for offensive jokes he had made on Twitter back when he...
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Episode 266: Is Writing Fiction Like A Theme Park?
09/01/2025
Episode 266: Is Writing Fiction Like A Theme Park?
In this week's episode, I look at what goes into a successful theme park, and compare it to the process of creating a compelling story. This coupon code will get you 25% off the : FALLDRAGON25 The coupon code is valid through September 8, 2025 (please note the shorter expiration date). So if you need a new ebook this fall, we’ve got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 266 of The Pulp Writer Show. My name is Jonathan Moeller and today is August 29th, 2025, and today we are considering if theme parks are like writing. Before we get into this topic, we'll have Coupon of the Week and then a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store, and that coupon code is FALLDRAGON25. And as always, we'll have the coupon code and links in the show notes for this episode. This coupon code is only valid through September 8, 2025. That's only one week, so if you want to use it, act now. And if you need a new ebook for fall, we have got you covered. Now an update on my current writing projects. I am 63,000 words into Blade of Flames, the first book in my new epic fantasy Blades of Ruin series, and I think 63,000 words puts me about almost two thirds of the way through. I think the book will end up being between 90,000 and 100,000 words, so hopefully we are on track to have that out before the end of September. I'm also 5,000 words into Cloak of Worlds, which will be the 13th book in the Cloak Mage series. And if all goes well, I think that will probably be out in October, towards the end of October, maybe a Halloween book. In audiobook news, recording is still underway for Shield of Power (that will be excellently narrated by Brad Wills); we're coming up on the end of that, so should have some good news on that before too much longer. Recording is underway for Ghost in the Siege, and that will be excellently narrated by Hollis McCarthy. So that is where I am at with my current writing and audiobook projects. Some good progress this week. 00:01:53 Main Topic: What Epic Universe Can Teach Us About Creating Memorable Characters Now on to our main topic this week: are theme parks like writing and what theme parks can teach us about creating memorable characters and settings. I have to admit, this is an unusual topic for me because I am not really a theme park person. I have several family members who are interested in the history of Disney Corporation, so I've picked up some through osmosis, but that's essentially it. This topic was suggested by my podcast transcriptionist, and it was an interesting idea, so I thought we would go with it. I don't really know all that much about theme parks. As I mentioned, I'm not really in the target audience and I'm not in the sort of demographic where I would watch, for example, someone's four hour live stream through the latest Disney attraction or whatever. Though I did watch the video that Jenny Nicholson put out last summer about her experience with the Star Wars “hotel”, and I think that was interesting as a piece of essentially documentary journalism depicting a tale of sort of corporate greed and cost cutting and how that can lead to inevitable failure. But that is a bit of a tangent from our main topic, which is whether or not writers can learn anything from theme parks. I did pick up enough through osmosis from the history of Disney to know that in the early days before the Disney Corporation became as sort of corporatized and cost cutting as is now, that when they built a new attraction, the attraction had to be able to tell a story, like there was some sort of a story that needed to be told or an essential narrative that needed to be followed through the layout of the attraction so the guests, if they were paying attention, would be told a story. So apparently the big news in the theme park universe this year is that Universal opened a new theme park called Universal Epic Universe in Florida in May 2025. The park is built on a central hub, which then divides out into five intellectual property based lands like Super Nintendo World with all of the Mario characters. What's interesting is that two of the five lands in the theme park are directly based on content that began as book series, the How to Train Your Island- Isle of Berk (which was originally written by Cressida Cowell) and the Wizarding World of Harry Potter and the Ministry of Magic, which was originally written by J.K. Rowling. One other land, The Dark Universe, draws heavily on the Frankenstein story, which was originally written by Mary Shelley (among other creatures like Dracula, who as a character originated in Bram Stoker's novel in the 19th century). Now, what does this have to do with writing? I mean, for most writers, the idea of becoming popular enough that people build theme parks based on your characters is probably a bit unrealistic as a career goal. However, I think there are lessons that can be learned there for writers about holding the interest and compelling readers. All three of the intellectual properties we discussed previously were more often known for their movie adaptations than the books they were originally based upon. But we can learn what makes memorable characters and settings in the book series and how a theme park would draw upon a beloved book series to generate ticket, merchandise, and food sales. I think it is both fair to say and a profound understatement that books, movies, and theme parks are wildly different kinds of art forms. However, the fundamental principles of storytelling, of world building do seem to apply across all three. So let's take a look at some of those principles. Part I: Creating Fictional Worlds Memorably People like distinct and creative worlds that make them feel immersed in something beyond mundane reality, even if that reality is not safe, easy, or pleasant. In all three stories that inspire these theme parks, the main character faces something that no one has before. Harry Potter readers can imagine that they're an owl delivery letter away from arriving at a new school full of friends, magic, and danger. How to Train Your Dragon lets readers soar through the air while rescuing a lovable dragon from a dark fate. Dragon riders are considered to be a special group of people in this world. Frankenstein allows us to imagine a world where humans are powerful enough to have power over life and death itself, though in the grand tradition of science fiction and horror, this always goes horribly wrong. After all, creating an artificial life form did not end particularly well for Victor Frankenstein in the first book. And where this comes into theme parks is that readers want to find a way to be included in the fictional world. In Harry Potter, readers can imagine which house they're sorted into based on personality traits. By choosing a house in the Hogwarts school or magic wands whose components reflect their personalities, they feel more included in the story because they know where they would belong in it. Many, many, many young adult series since then have tried to include some sort of factions or special lands or organizations in their stories for this reason, but it never seems to land quite as well as it did in the Harry Potter series. Though to be honest, Hogwarts School of Witchcraft and Wizardry seems like it would be immediately shut down if any sort of educational authority or ministry of education or department of education ever investigated it because it (laughs) is not a well-run school. In How to Train Your Dragon, dangerous dragons are not only faced, they're befriended and protected. Something frightening becomes a chance to feel powerful and help others. And readers often enjoy reading about dark creatures or villains like Frankenstein's monster because it makes the real world seem more secure or stable by comparison or because they feel like misfits or outcasts and can sympathize with these characters. Now, for writers, specific world building details often are very distinct things that readers remember, sometimes even more than the plot. For myself, that's worked advantageously with several of my different settings where some of the distinct details of the Cloak Games settings or the Half-Elven Thief settings stick in people's minds. For the examples we're talking about here, some readers might remember a biting textbook, a flying broomstick, or what's on the Hogwarts banquet table more than they remember the plots of the individual Harry Potter movies or books. Now for the theme parks, Universal Studios capitalizes on this and makes money by creating merchandise and food items from those moments in the books, and they give visitors an opportunity to buy a nice cold glass of Butterbeer or a t-shirt from their Hogwarts house. And that feels more special than buying a pair of, for example, Mickey Mouse ears because they have a preexisting connection with Harry Potter, and though it's extremely unlikely that any of us will end up owning a theme park, as writers, don't be afraid of adding details like that, very specific details like that to the world building because it does help create a distinctive atmosphere and help the readers connect with the story. Part II: Investing Audiences in Your Characters Now onto part two, investing audiences in your characters. It's a good idea to find a way to make the readers root for your characters. Harry Potter and Toothless the dragon both begin as scrawny, unloved, and unimpressive, but they rise in the face of danger to become brave and important. When characters team up in a structured way, such as Dumbledore's Army or the creation of the Berk Training Academy, it gives the readers a chance to imagine how they could join the main characters and be part of the group. It's also important to remember a character doesn't have to be likable to be memorable, though obviously this often works better for villains. For example, Dolores Umbridge from Harry Potter is a very memorable character, even though she's totally unsympathetic and unlikable because she represents a sort of bureaucratic, pettiness, and evil that we inevitably all have to deal with at some point in our lives, whether in school or dealing with various bureaucracies (whether government or corporate) as we get older. Frankenstein's creature likewise isn't always likable, though he is sympathetic because he didn't ask to be created. His creator mistreated him. He tried to fit into human society and totally failed. So while he does many morally reprehensible things like for example, murdering Victor Frankenstein's bride to be, nonetheless he retains an element of sympathy because if he's a monster, it’s because Victor Frankenstein created him to be a monster. Even when his decisions aren't ideal or are quite bad, his loneliness and curiosity are still deeply relatable. Part III: Adapting To Grow With Your Audience Now, Part III, adapting to grow with your audience/adding new characters to an existing world or an interconnected series. Don't be afraid to age up your characters and change them across a series. In Harry Potter and How to Train Your Dragons, the characters age through series and face new and more complex challenges. Watching characters change is a great way to make them feel more lifelike and give them new complexities. I was reminded of that very recently with the publication of Ghost in the Siege, where I believe that is the 34th novel with Caina as the main character. Obviously she has changed and grown quite a bit since that first book all those years ago and some part of the plot was Caina coming to terms with how much she's changed and how much she's changed as a result of what she's had to do to save people she cares about, which is kind of an interesting comparison to the fact that I found it a bit challenging to write the book just because Caina has changed so much from her original start in trying to find a way to write that while remaining true to the character. Given how well the book has been received (thanks, everyone!), I think I might have landed on the mark for that one. If you want to continue in the world and write another series in the world, it's usually a good idea to include some carryover characters between the series. I've done that a lot with Frostborn, Sevenfold Sword, Dragontiarna, Dragonskull, and Shield War, where some characters continue over between the series. In the theme park, for example, in the Dark Universe, Dr. Victoria Frankenstein continues the work of her ancestor, Victor Frankenstein. That can also help to remind readers why they like the series so much by bringing back favorite characters. Returning to favorite locations in the series is a way to keep fans engaged, as long as it makes sense or fits the story. Give your books emotionally satisfying, not necessarily happy conclusions. Give them a chance to say goodbye to characters in places they've come to care about. Remember, the ending doesn't have to be happy. It doesn't have to be sad. It can be a bit of both. But what is important above all else is that the ending provides emotional resolution to the emotional conflicts and stakes raised within the story. Anything else and the readers will feel cheated. And now the conclusion. Fortunately, your readers won't have to wait in line for two hours to experience your characters the way that Epic Universe visitors must. But it's a testament to strong writing that people are willing to pay very large sums of money to do that, especially in Florida where the heat and the extreme humidity are constant, especially in summer. It's proof that well-developed settings, memorable characters, and immersive plots are important to readers and go a long way. Although you and I will probably not ever be theme park owners and I do not plan to ever go to Florida and go to Epic Universe, you can learn from how they build and maintain the relationship between their intellectual properties and their paying guests. Remember that you want compelling characters, a good story, and a satisfying conclusion. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 265: When Should Writers Change Course?
08/25/2025
Episode 265: When Should Writers Change Course?
In the much-delayed final episode of our series on mindset for writers, we take a look at when writers should change course, and talk about the importance of mental flexibility. This coupon code will get you 25% off the : AUGUSTFROST The coupon code is valid through September 8, 2025. So if you need a new ebook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 265 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August 22nd, 2025, and today we are considering when a writer should change course. This is a new episode. It's the third and final one in the mindset series that I had hoped to finish in June, but it was a very busy summer, and so I ran quite a few reruns of old episodes over the summer, but today I have time to record a full length episode, so we're going to do that and wrap up this series on mindset that we've been doing this summer. We will also do Coupon of the Week and an update on my current writing and audiobook projects. First up is Coupon of the Week and this week's coupon will get you 25% off ebooks in the Frostborn series at my Payhip store, and that code is AUGUSTFROST. As always, the coupon code and the store links will be available in the show notes for this episode, and this coupon code will be valid through September 8th, 2025. So if you need a new ebook to read as we wrap up summer and head into fall, we have got you covered. Now let's do an update on my current writing projects. I'm pleased to report to that Ghost in the Siege, the sixth and final book of the Ghost Armor series, is out. You can get it at Amazon, Barnes and Noble, Kobo, Apple Books, Google Play, Smashwords, and my Payhip store. And with that, my Super Summer of Finishing Things is finally complete because I have finished the Shield War series, the Stealth and Spells trilogy, and now the Ghost Armor series. So now that those three series are done, what is next? Right now my main project is Blade of Flames, the first book in a new epic fantasy series that will be set in the Kingdom of Owyllain from my Sevenfold Sword series and I am 29,000 words into that. My secondary project right now is Cloak of Worlds, the 13th book in the Cloak Mage series, and I am 1,000 words into that. So hopefully we will have Blade of Flames come out towards the end of September and Cloak of Worlds come out towards the end of October, if all goes well. So my plan now that I have only three unfinished series is that the Blades of Ruin series (of which Blade Flames is the first one) will be my flagship series, and I'll do one of those every other month and then the month in between I will alternate between writing a Cloak Mage book and a Half-Elven Thief book. I will continue that schedule until one of those series is completed and then I will start a new one because what I learned through 2024 and the first two thirds here of 2025 is that having five unfinished series at the same time is too many. It's hard to keep up in my head and it makes for a really long wait for the readers between the individual entries in the series. So I'm going to stick to just three from now on and as I said, I'll have a flagship series and then two that I will alternate back and forth between in the months between the releases for the flagship series. So that is probably what I'll be doing for the rest of 2025 and hopefully most of 2026, if all goes well. In audiobook news, recording is underway for Shield of Power, which will be excellently narrated by Brad Wills. I've been listening to some chapters from that. Work has just started by Hollis McCarthy on recording Ghost in the Siege, so that will hopefully be an audiobook before too much longer. So that's where I'm at with my current writing and publishing and audiobook projects. 00:03:29 Main Topic: Mindset Series: Changing Course And now to our main topic, the final episode in our mindset series and we talk about changing course. In previous episodes on this topic, I've talked about some of the practical ways to help with distractions, procrastinating, and managing time wasters. In this episode, I'm going to focus on things that derail writers from a mindset perspective. Today we're going to wrap up this series by talking about mental flexibility, knowing when to change course, and how to make those types of decisions without spiraling out. First, we'll discuss a few reasons why mental flexibility is an important attribute to possess and then provide you with five examples of times it has been important for me in my writing career. First, why is having mental flexibility and the ability to change course important? With how fast things change in publishing, you have to be willing to change strategies or discard a strategy that's not working for you. An example is that many people who are familiar with Amazon ads swear by using Amazon keyword ads. After much experimentation, I concluded they weren't very helpful for fiction. The reason for that is I found that for most books that are sold off Amazon, people will sit down and type, for example, “Brandon Sanderson latest book” or “J.D. Robb latest book” or “Stephen King latest book” and so on. If you bid high enough, you can get top of search for those where if you pay $2 a click or $2 for the bid and someone types in “Stephen King latest book”, you can get your book to appear at the top of the page with the ad. However, in practice, what actually happens is the person who sat down to look for “Stephen King latest book” isn't looking for your book, he's looking for Stephen King's latest book. So he or she will simply scroll past the ad result with your book and then click on Stephen King's book. The only way I found that keyword advertising works for fiction is if you write towards very specific tropes and are willing to pay a lot of money for those clicks. For example, you write a romance that's a “slow burn, no spice, enemies to lovers romance”, and there are people who search for exactly those tropes, and if you use keyword ads to bid for that, you could get it, but it's very expensive and it's very difficult to turn a profit. Because of my experiments with this, I saw that although many people say keyword ads are essential, I didn't cling to that piece of advice and switched my Amazon ad focus to having a few more category ads and Audible ads for each title, and that has been pretty nearly profitable most of the time, certainly more profitable than just relying on keyword ads would be. I should note the one exception for that would be that keywords ads do work very well for nonfiction where, for example, my Linux Command Line book, I can pretty easily run ads to it for search terms like “Linux Command Line” or “Linux Command Prompt.” And because people are looking for a nonfiction book on that topic without looking for a specific author, that can work. In keyword ads, I found that for fiction, people are looking for a specific author and want that specific author, whereas for nonfiction, they're looking for the topic and don't care so much about the author, so long as the book has good reviews and looks like the author knows what he or she is talking about. Another reason to be mentally flexible is that something new might actually make things easier for you. I used to work in IT support, and so I fairly often encountered someone who stubbornly clings to the way they learn something. I knew numerous people who memorized a specific way to do a task on their computer and then just stuck to that and avoided doing anything easier, such as, for example, not learning to use keyboard shortcuts. And as you know, if you do a lot of office work, learning keyboard shortcuts like Control + C for copy, Control + V for paste, or Control + Z to undo can save you a whole lot of time over compared to very laboriously clicking through the menus with your mouse. People like that very frequently resist a learning curve in favor of a slower approach because it's working for them, but then they lose out on a faster and easier way to do something. Change is not always good, but sometimes change can be good. And the thing about indie publishing is that change is constant. In a field where change is constant like indie publishing, you can't cling to something that first worked when you started out. Trying new software, learning new skills, and keeping up with changes in ebook platforms is something self-published writers must do. Another reason to retain mental flexibility is you might be missing out on a source of revenue. If you're not willing to change sales strategies when the market changes, you might be missing out on potential readers. For example, as people are tightening their budgets in these times of economic uncertainty, they might be less likely to buy individual books and focus their book spending on a subscription like Kindle Unlimited or Kobo Plus. If you don't have content on those platforms for readers, you're missing out on readers who have shifted their spending. For myself, I only have some of my books on Kindle Unlimited because of the exclusivity requirement, but everything I have on Kobo should be available through Kobo Plus, and typically on any given month on Kobo, at least 60% of my revenue tends to come from Kobo Plus instead of Kobo direct book sales. So that was a place where it was necessary to have the mental flexibility to make a pivot. Another good reason to be mentally flexible is that you might be missing out on something important that the data is showing you. One of the big advantages of being self-published is having access to complex and real-time data instead of having to wait for biannual royalty statements that don't provide information. There are some criticisms that can be leveled at Amazon for how much data they show authors. However, this is light years ahead of the kind of sales data that comes out of traditional publishing for writers where royalty statements were often quite arcane and difficult to understand by design, so the publishers could get away with paying the authors as little as possible. And because you have access to this data, you have basis for solid information, solid decision-making. For example, if one of my series is starting very strong in the UK in its first week of release, I can shift some of my ad spending to UK specific ads. Looking at sales and ad data gives you an opportunity to respond and change your approach. And sales data, even more than reviews, tells you if a book, series, or genre is working for you or if it's time to try something new. It's important not to fall prey to what's called the sunk cost fallacy, where you throw even more time and money on something that isn't profitable in hope of recouping the money that you've already spent. Sometimes it's wise to know when to cut your losses and run. It's probably a better use of your time to focus on the next book or series. Data can tell you which book or series that readers are most excited to see from you. Now that we've talked about the various good reasons that mental flexibility is important, I thought it'd be helpful to show you five times that I've had to use mental flexibility and change course over the course of my career as a writer. #1: Self-publishing. For all that I’ve been a proponent of self-publishing for the last 14 years, that wasn't always the case. I started out with the goal in the late ‘90s and early ‘00s of being traditionally published. Demonsouled actually was traditionally published along with some short stories. However, for a variety of reasons that I've talked about before, this turned out to be a dead end. Traditional publishing at that time was not interested in fantasy series like mine. I felt like traditional publishing was a dead end, and then I changed my efforts to blogging on computer-based topics. I'm still quite proud of the fact that in 2010, I made a good bit of money from Google Ad Sense off my tech blog, a feat which was difficult then and would probably be impossible now. Then I started to hear about self-publishing through Amazon, which at the time was a very new phenomenon. I started hearing about that in 2009/2010, thereabouts, and I initially wasn't very impressed and I wasn't very impressed with the idea of ebooks altogether. At the time, I had a huge collection of paper books and well, I don't have as many now. I still do have a fair bit of paper books, but at the time, I didn't think that ebooks could be a substitute for traditional paper books. Then at the end of 2010, in fact, the week after Thanksgiving, I bought my first Kindle, a third generation Kindle that was famously called the Kindle Keyboard because they had that little keyboard at the bottom, and I was very impressed with the device. I thought there has got to be a way to make money off this. As I started reading various writers groups, I came across Kindle Direct Publishing, and finally in April of 2011, I decided to give it a go and republished Demonsouled through it, and that's where it all began for me. #2: Learning new skills and adapting. I think one of the biggest parts of why I've been fortunate enough to be able to do this for as long as I have is the willingness to take the time and effort to learn or try something new. I've had to teach myself how to format ebooks in several different programs, how to start first the LLC and then a S Corp, which finally involved realizing I couldn't do it myself and hiring people familiar with the appropriate documentation to do it for me, how to hire narrators and proof audio, how to file 1099s for narrators (that was a whole experience, lemme tell you), how to create a direct sales platform on Payhip, how to create my own book covers in Photoshop, how to make various 3D images myself for those book covers, how to maintain and update my website, how to do Amazon ads, how to do BookBub ads, how to do Facebook ads. So in the past 14 years I've been doing this, I think it's fair to say I've acquired quite a few new skills along the way. Each time I weighed out if not having this skill was holding me back. For example, creating my own covers became an absolute necessity for me after a while because even the most experienced cover designers could not create covers at the pace I published. Well, they could, but it's more accurate to say that the cover designers, the really good cover designers, the ones I wanted to hire, worked so far out in advance that you had to book them nine months to maybe a year in advance. And I eventually came to find that very rigid and constraining to my writing process. A couple of my books have titles that are totally unrelated to what the book is about, just because I had to pick the title like nine months, twelve months out in advance. And while they were very good covers, I did find it a little bit constraining that I had to try and keep the book at least close to what the cover was. If I hadn't changed course and learned how to do it myself, it would've limited how many books I could publish in a year, and likely it would've cost me many thousands a year in lost revenue. Therefore, having the mental flexibility to learn new things is a major skill in self-publishing. And the thing I'm contemplating learning right now is something with video, because short form video seems to be a good way that many authors are connecting with their readers and their audience. It’s just that I don't personally use short form video a lot, so I'm wondering if it'd be worth the effort to learn. I think it'd probably be worth the effort to learn, but I haven't decided on how to do that and need to do some more reading, which is another aspect of mental flexibility. #3: Changing pricing strategies. Permafree pricing book for free on ebook platforms was not as common of a strategy when I first started self-publishing in 2011. I mean, people were doing it, but not as many as now. At the time (and to this day, in fact), many people were outraged that thought of giving out an ebook for free and opine that it would devalue their work. The argument was that if you take a year to write a book and then people should at least be willing to pay as much as they would for, for example, a fancy Starbucks coffee. However, this overlooks the reality of economics where that something is only as valuable as people are willing to pay for it. And that in fact is, a good way to get people to pay for your remaining books is if they read the first one for free and then they like it enough that suddenly the remainder of the books in the series will have value for them and hopefully they will buy it. But back in 2011, I decided to give permafree a try because I had series instead of standalones, and it has been one of the most significant ways that people have found my work. If I listened to the sort of old school traditional thinking about pricing ebooks, I would've missed out on this opportunity. #4: Doubling down on audio. At one point, towards the end of, actually towards the middle of 2023, I was considering and had almost decided to give up on producing my own audiobooks due to the significant expense and how much time having to proof them was taking away from my writing. Instead, I thought about ways to make the workload easier. I hired someone to proof the audiobooks for me and then found ways to promote them through deals on platforms like BookBub and Chirp. I started to create more Amazon ads for them and focus on making audiobook anthologies because these are very attractive to people trying to get the most out of their Audible credit each month. Although it's still mainly a tax deduction for me at this point in terms of business value, I would've lost out on a growing revenue source and a big piece of the publishing market if I had given up on audiobooks. #5: And fifth and finally, as I've talked about before, the Stealth and Spells series. This series really challenged me because I had a very specific plan for a multi-book series (I was thinking like seven or eight books originally) and enjoyed writing the first one. However, there were a few problems with it that forced me to take a hard look at the series and change my original plans quite drastically. The series was originally called Sevenfold Sword Online, which confused fans of the original Sevenfold Sword series. I made the choice to change the title to Stealth and Spells Online to make the separation clearer, even though it's a pain to change titles, and that came with some confusion of its own. I also changed the covers to resemble some of the other LitRPG books because it was originally closer in look to some of my epic fantasy covers. These changes did help, but I had to take a cold hard look at the data. Sales and ad data clearly showed that it was time to cut my losses and focus on more profitable series. So I changed my series plans to wrap everything up in the third and final book rather than a multi-book series as I had originally planned and based on reader reception to the third book, I think it went pretty well. Ultimately, you can only plan so much as a writer, and you have to accept that those plans might need to change. One of the best gifts you can give yourself as a writer is the ability to be mentally flexible and not stick with plans, books, or attitudes that aren't working for you. Well, I hope you have enjoyed this mindset series and found it useful to your own situation. So that is it for this week. Thank you for listening to the Pul Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes athttps://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 264: Finishing the SILENT ORDER Series Q&A Redux
08/18/2025
Episode 264: Finishing the SILENT ORDER Series Q&A Redux
In this week's episode, we take a look back at Episode 205, where I talk about finishing my SILENT ORDER science fiction series. I also provide an update on current writing and audiobook projects. This coupon code will get you 50% off the (as excellently narrated by Brad Wills) at my Payhip store: SUMMERAUDIO50 The coupon code is valid through September 1, 2025. So if you need a new audiobook this summer, !
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Episode 263: Reader Reactions To My LitRPG Trilogy
08/11/2025
Episode 263: Reader Reactions To My LitRPG Trilogy
Last week's episode talked about finishing my STEALTH & SPELLS ONLINE LitRPG trilogy, and in this week's episode we respond to some of the insightful reader comments the prevoius episode generated. We also discuss the mechanics of putting series numbers on book covers. Once again it is time for Coupon of the Week! This coupon code will get you 25% off the at my Payhip store: DRAGONSUMMER25 The coupon code is valid through August 25, 2025. So if you need a new ebook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 262 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August 8, 2025, and today we are looking at reader comments on my LitRPG trilogy. We will also take a look at why sometimes books do not have the series order number on their front cover. Before we get into that, we'll have Coupon of the Week and then an update on my current writing progress. First up, Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store. That coupon code is DRAGONSUMMER25. And as always, the coupon code and the links to my store will be available in the show notes. This coupon code is valid through August 25th, 2025. So if you need a new ebook to read this summer, we have got you covered. And now for a progress update on my current writing projects. I am 83,000 words into the rough draft of Ghost in the Siege, which is the sixth and final book in the Ghost Armor series. I think maybe one or two more good sessions and I will have the rough draft done and then I'll write a bonus short story that newsletter subscribers will get for free when the book comes out and then start editing. I'm also 9,000 words into Blade of Flames, which will be the first book in my new epic fantasy series after I finish Ghost in the Siege and my Super Summer of Finishing Things. In audiobook news, Brad Wills is currently recording Shield of Power, so we should have some updates on that soon. In addition, the distribution problems I was having with Shield of Battle and Ghost in the Corruption should be cleared up. So all those books should be turning up on all the usual audiobook stores before too much longer. Before, they should have all been available on Audible, Amazon, Apple, Google Play, and Kobo, but they should be showing up on all the other available stores before too much longer now. And of course I should mention that those audiobooks are available on my Payhip store and you can get them anytime (regardless of distribution troubles). So that is where I'm at with my current writing projects. 00:02:07 Question about Series Numbering And now let's take a look at a question about series numbering. A librarian acquaintance recently asked (with no small exasperation), why can't the series number be in the book title, on the spine, and on the cover? Well, as with so many things, the answer boils down to “it depends”, specifically, it depends on the publisher and the author (but only if the author is indie). For my books, they always have the series number on the cover. A random example- Orc Hoard, the fourth book in my Half-Elven Thief series, has plainly at the top of the cover “Half-Elven Thief Number Four”. Whether or not the series number will be on the cover depends on the publisher (or the writer, if the writer is indie). For myself, since I make my own covers, it is a trivial amount of extra work to make sure the series number is also on the cover. A small publisher or an indie author hiring a cover designer has to specifically ask for the series number on the cover, and they don't always think to do that. In terms of the spine of the print edition, it depends whether or not it is included with cover design. Typically for a print book, you need to make a wraparound PDF cover or you can use the automated tools with a platform like KDP Print to create it. The trouble is that space can be at a premium on a book spine and after you have the book title and the author name, there might not be adequate room left for the series number. For example, a title like Stealth and Spells Online: Final Quest takes up a lot of real estate on the spine and combine that with the author name of Jonathan Moeller, and we really don't exactly have much space left to work with. However, for ebooks, there's really no good reason for them not to be arranged in series order on the store because all the online platforms now have good series management tools, which is admittedly a relatively new development. For a long time Amazon and the other self-publishing platforms didn't have any series metadata management tools, so we had to take things into our own hands. That's why for a long time you'd see books with titles like Frostborn: The Iron Tower (Frostborn #5), because there was no other way in the metadata to indicate that the book was part of a series. Obviously this was a problem. So eventually all the self-publishing platforms added series manager tools. So now it's fairly easy to add ebooks to a series, so on the storefront they should show up in the proper series order. But for tradpub print books, I expect traditional publishers are not terribly invested in providing series numbers on the spines of print books because it is a layer of from their perspective, unnecessary work with no return on investment. Remember, most publishers are owned by big international conglomerates these days, and from the corporate owner's perspective, the publisher's existence boils down to a cell in a spreadsheet. So a series will only get new cover art (potentially numbers on the cover) if doing so might make “number go up” in that particular spreadsheet cell. A series is most likely to get numbers on its cover and its spine if it's one, finished and two, popular enough to be re-released with new covers. So the “too long, didn't read” answer: it depends if the publisher or the indie author has the resources to add numbers to the cover. 00:05:01 Main Topic of the Week: Comments on my LitRPG Trilogy Now onto our main topic this week, reader comments on my LitRPG trilogy. You might remember last week I did an episode and a blog post about the experience of finishing up my LitRPG trilogy and some of the misjudgments I made during the process and how I was grateful for the people who did enjoy it. And this inspired many interesting and insightful comments on the topic. So I thought I would read through some of the comments and share my own thoughts on them. Our first comment is from LEJ who says: “The big problem with virtual reality type LitRPG books is that virtual reality fights have no real stakes or consequences, or if they do, they're being arbitrarily assigned. This makes them dull no matter how well the fight scene is written. The second problem is character. In epic fantasy, the party members are developed characters and the reader learns who they are through the “show, not tell” guideline of writing. The characters are a group of people who have come together to put their lives on the line to do the plot is about. In a virtual reality game book, the party members are fake personas playing a game. There's no way to be sure who they really are and they're not invested. In books and in real life, people who go through grave peril together often forge powerful friendships. A gaming group is a lousy stand in for an actual epic fantasy questing party because they're not facing actual danger together.” That's an interesting comment and that was something I thought about during the outlining of Stealth and Spells, how essentially so much of the book is about a man sitting in a chair playing in a game, which is inherently not suspenseful. So that's why in Stealth and Spells, I designed it so that the game itself was dangerous and the reason the main character was playing the game so much was to try and find proof that the game was dangerous. But I think LEJ makes a good larger point about how why LitRPGs with virtual reality MMORPGs aren't as popular as the other subgenres, just because the stakes are so low essentially when you're playing a game. I was playing Wizardry Proving Grounds of the Mad Overlord the other night and had a total party kill, but so what? Just spin out new characters and start the game again. But that doesn't make for a good narrative tension in the story. Our next comment is from Justin who says: “There are some VR LitRPG books out, but they are a niche market. As LEJ noted (above), there's no real consequences and the character development is minimal. The successful ones (for measures of success) go heavy on humor. I like Stealth and Spells, but I like science fiction and had no problem with the premise. So another attempt at widening your audience has fallen flat. Sorry about that. The mystery market that you tried before is even worse now with AI pastiches flooding Kindle. You could try the superhero section, but there's lot of competition and the big boys have been stinking up that particular room, so I wouldn't recommend it. Well, at least you're a successful writer, able to apply your craft full time. That puts you in the top 1%. Getting any further requires either incredible luck or selling your soul. I look forward to Ghost in the Siege!” Thanks, Justin. I'm glad you liked the Stealth and Spells trilogy. It is true that I'm very fortunate to be able to do what I do in terms of writing full-time. I should mention I'm not hugely worried about AI books partly because they're generally not very good and partly because you can't legally copyright them. Though we should mention that historically writers often have a difficult time when they try to change a genre. Even 150 years ago, Sir Arthur Conan Doyle decided he wanted to write a historical fiction instead of Sherlock Holmes, so he killed off Sherlock Holmes and wrote historical fiction, which didn't go hugely over well with the public, and eventually he succumbed both to popular demand and large sums of money to start writing Sherlock Holmes again. Our next comment is from Joe who says: “I have never read a LitRPG book before. I read it because I enjoy your writing. I know I am in the minority, but it turned out to be my favorite series. Even though it shouldn't, it amazes me that Half-Elven Thief has done so much better. I guess I just dance to the beat of my own drummer.” Well, I suppose everyone dances to the beat of their own drummer in the end. I do think it's important for writers to remember, especially long-term writers like myself, that every book you've written is somebody's favorite book regardless of your personal opinion about it. Like for example, I think in all honesty, Tower of Endless Worlds is one of my weaker series. I was trying to do something in terms of urban fantasy that I don't think I had the writing skills to do until I started writing Cloak Games fourteen years later. But there are several people for whom Tower of Endless Worlds is their favorite book of all the ones I've written. So it's good to always keep that in mind and not trash one's own work unnecessarily because you are then trashing somebody's favorite book, which is just impolite. In terms of Half-Elven Thief doing better, I think that is because I really narrowed in better on the market for that than I did with Stealth and Spells. We've already talked about how Isekai, portal fantasy, progression fantasy, and System Apocalypse are much more popular genres than virtual reality LitRPG, but with Half-Elven Thief, I think I really narrowed into what the market wants and what my own particular skillset is for writing stories. So it worked pretty well. I'm very happy about that. Our next comment is from Geoff, who said: “Just went through and finished it and I absolutely loved it. It's a shame it only ended up being three when you had plans for more, but you ended it really well and made it feel like it was always meant to be ended that way. Really love that big reveal at the end about Calliande and Ridmark.” Thanks, Geoff. I'm very glad you liked the ending. I admit I thought really hard for a really long time about how to properly finish the series with just one book. I typically, as part of my exercise program, do an hour a day on the treadmill in the morning with variable rate cardio and I was thinking about Stealth and Spells a lot while I was doing that, so I'm very grateful that you appreciated the ending. Our next comment is from Keith who says: “I'm so glad you finished the series. I have avidly read pretty much everything you published almost as soon as you publish it (except the Ghost series finally lost me a year or two ago), and I was starting to wonder if you're going to continue this series. I'm sure I enjoyed Stealth and Spells a bit more because of my own experience with MMORPG games as an adult, no less from 1997 to about 2012 and still dabbled now and then. It was very entertaining reading the series about a game set in Ridmark’s world that I've been so immersed in for the past few years. It's unfortunate that there won't be more Stealth and Spells to read, but I enjoyed the way the series ended as a trilogy, even though you say it was originally supposed to be more books.” Thanks, Keith. I am glad you enjoyed the ending. I suppose one of my weaknesses as I set out to write this trilogy was that I've never actually seriously played MMORPG. It was just when things like World of Warcraft and its various successors and imitators became popular it was a time in my life when I was both pretty broke and pretty busy, so I couldn't afford to play an MMORPG and even if I could have afforded to play an MMORPG, I wouldn't have had the time to do so. I think that lacking that experience may have been one of the reasons I had a bit of trouble sort of connecting the series to a wider market. That said, I have tried an MMORPG recently, Elder Scrolls Online. I enjoyed it, but the big problem with that, and the reason I didn't keep playing was that you can't pause it. I think it's fair to say that I'm a pretty busy guy and sometimes I need to pause the game right now and attend to things, but the inability to do that was just a huge deal breaker for me, so I just never really continued with it, though I did have fun with the parts I played and think it's a good game. Randy says: “I still maintain it's a great SF series and a great setting, but it does have a great ending, even if the hero never gets an encrypted message from Wire again.” Thanks, Randy. If I ever do return to this setting, it won't be as a LitRPG. It'll be just as a straight science fiction thriller adventure like Silent Order because while I don't particularly want to write another LitRPG series, I would like to write another science fiction series at some point. But as I've mentioned on earlier episodes, I've decided it's probably for the best to limit myself to three ongoing series at any one time, just for keeping the complexity level manageable. So once I finish one of my ongoing series (which currently would be Blades of Ruin, Half-Elven Thief, and Cloak Mage), then I might consider slotting a sci-fi one in as well. Our next comment is from Mike who says: “Thank you for sharing your thoughts on it. I really enjoyed the series and I'm glad you finished it. I always find it frustrating when an author leaves the story unfinished, but I understand it's a tough balance. At the end of the day, writing needs to be sustainable and that often means the books have to be profitable. So thank you for seeing it through.” Thanks Mike. I'm glad you enjoyed the ending. In terms of sustainability, Half-Elven Thief by itself across its entire lifetime has sold more than all three books of Stealth and Spells Online put together (which I am very grateful for). And the Half-Elven Thief series and the, let's see, three sequels for it I wrote in 2024 combined, did well enough to pay for my health insurance for that year, which is trust me, no small thing, for which I'm very grateful. But like I said before, I think Half-Elven Thief dialed into the market a bit better than I did with Stealth and Spells Online. Our next comment comes from Alon who says. “If you try again, you can consider progression fantasy; it is somewhere between regular and LitRPG. The best ones are Dungeon Crawler Carl and Mother of Learning.” Well, if you want to try some progression fantasy, there are some examples for you. I admit I've only read the first book of Dungeon Crawler Carl. I thought it was pretty good, if definitely a bit on the darker side. William says: “I think LitRPG/Isekai literature and other media is best understood as a specific kind of fantasy in the literal sense that happens to use fantasy aesthetics because the people in Japan who started writing it all grew up playing Dragon Quest as kids do and still do. Yet the core of said fantasy has nothing to do with the cultural nostalgia that drives a fantasy genre we know and love, but instead reflects a desire for a non-complex world where everything follows easily understood and quantifiable rules, which the authors and the readers found in video games. Anyway, I enjoyed Stealth and Spells Online as a sci-fi thriller. It reminded me of the MMOPG subplot in Tad William’s Outland novels.” Thanks, William. I'm glad you enjoyed the series. And I think that's a good point about the lack of ambiguity in some LitRPG, because Stealth and Spells has quite a bit of ambiguity to it at times, where the protagonist is trying to figure out if he can trust Hardcase19. He's trying to figure out who is controlling the Calliande NPC and he's trying to determine if he can trust that person or persons as well. So there's a lot of ambiguity in there that I think I probably picked up from how many mystery novels I enjoy and that might clash with the more popular tropes in LitRPG. Jesse says: “I'm glad you gave us a proper ending and I enjoyed discovering the identity of the Calliande/Ridmark NPCs. Honestly, the bit I will miss is you taking cracks at yourself (“failed historian”, “author secure in the knowledge he would never have to visualize it”), which was hysterical. Well done, sir.” Thanks. I'm glad you enjoyed the series and like I said before, I really didn't want to leave it unfinished because for a variety of reasons, it is very bad in the fantasy genre to leave things unfinished. Our next comment is from Jason who says: “Thank you for finishing the series. As you say, it was more of a science fiction thriller than a LitRPG. Nonetheless, I did enjoy it. LitRPGs have the roots in manga with their audience being teens and young adults who play video games and have kind of wish fulfillment of applying their game experience to a quasi-real world, usually like Death March to a Parallel World Rhapsody (a very long web novel, pretty bad anime, ongoing light novels and manga), combined with the cheat/administrator system to break the world in the main character's favor. Often such stories include female characters who throw themselves at the male lead for no discernible reason to be met with obliviousness, terror, or indifference. Fortunately, as authors have gotten older and married their portrayals, male characters and love interests have become more mature as well. The herbivore (a male character with no interest in women) main character still shows up, but not as often.” Thanks, Jason. I am glad you enjoyed the series and I was thinking about that to the extent that the basis that LitRPG has a strong basis in wish fulfillment and sort of retreating from reality. And I'm more interested in stories where the protagonist tends to actively protagonize and then engage with and grapple with reality. So maybe that was why I chose to write a VR based LitRPG instead of one of the other genres. And our last comment is from Michael who says: “I'm...
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Episode 262: How To Finish A LitRPG Trilogy
08/04/2025
Episode 262: How To Finish A LitRPG Trilogy
In this week's episode, I take a look back at the challenges of finishing my STEALTH & SPELLS ONLINE LitRPG trilogy. This coupon code will get you 50% off the (as excellently narrated by Brad Wills) at my Payhip store: MALISONSUMMER50 The coupon code is valid through August 18, 2025. So if you need a new audiobook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 262 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August 1, 2025, and today we are looking at how I finished my LitRPG trilogy at long last. Before we get into that, we will have Coupon of the Week, a progress update on my current writing and audiobook projects, and Question of the Week. First up is Coupon of the Week. This coupon code will get you 50% off the audiobooks in the Malison series (as excellently narrated by Brad Wills) at my Payhip store: MALISONSUMMER50. And as always, we will include the coupon code and the link to my Payhip store in the show notes. And this coupon code is valid through August 18th, 2025. So if you need a new audiobook this summer, we have got you covered. Now let's take a look at where I'm at with my current writing projects. As I mentioned in previous episodes, Stealth and Spells Online: Final Quest, the final book in the Stealth and Spells Online trilogy, is finished. You can get that at Amazon and Kindle Unlimited. It is doing slightly better than the previous two in the trilogy, which makes it the bestselling book in the trilogy so far. So thank you all for that. My next main project is Ghost in the Siege, which will be the sixth and final book in the Ghost Armor series. I am 53,000 words into that as of this recording, which puts me about halfway through, give or take. I'm also 6,000 words into Blade of Flames, which will be the first book in my new epic fantasy series that I will begin once Ghost in the Siege is out. In audiobook news, Shield of Power--recording for it is underway. That will be excellently narrated by Brad Wills and hopefully that will be out in probably towards the end of September sometime, if all goes well. 00:01:49 Question of the Week Now let's move on to Question of the Week, which is designed to inspire enjoyable discussions of interesting topics. This week's question: what is your favorite book you've read in 2025 so far? No wrong answers, obviously. The inspiration for this question was that June 30th was the halfway point of the year, which naturally inspires both reflection and some mandatory bookkeeping. Mary says: Witch Hat Atelier Volume 13 by Kamome Shirahama (which I probably mispronounced). After having read the rest of the series, of course. Juana says: Hidden Nature by Nora Roberts. Jonathan T. says: The Genesis Enigma: Why the Bible is Scientifically Accurate. This book is like my favorite nonfiction book so far of the year, while my favorite in the fiction category is likely Hardy Boys Casefiles: Dead On Target. Roger says: Just finished the latest in the Magelands Series, The Lost Ascendant. Really good, but a long series-even longer than yours, Jonathan. Gary says: It wasn't published in 2025 (I'm tragically behind the times) but Murtaugh by Christopher Paolini. Lynda says: Sunset by Sharon Sala. Denny says: Not sure if Brandon Sanderson’s Stormlight Archives: Wind and Truth counts. It was released in December of 2024, but it's the newest book I've read. John K. says: My favorite book so far is by new indie author, J.L. Odom, By Blood By Salt. It's in line with apparently my favorite genre of MC called (I can’t tell if this is disparaging or not) “competency porn” where the main character is well, uber competent. For myself, I think my favorite book of the year so far for 2025 would be The Icarus Coda by Timothy Zahn, which wraps up his excellent Icarus sci-fi mystery series after 25 years. So I definitely recommend you check out the Icarus series if you get a chance and if you're looking for other interesting things to read, apparently we have a few recommendations for you as well. 00:03:29 Main Topic: How I Finally Finished the Stealth and Spells Online Trilogy Now let's move on to our main topic this week. How I finally finished the Stealth and Spells Online trilogy with the last book, Stealth and Spells Online: Final Quest. I'm very grateful to everyone who read the trilogy and enjoyed it. All told, it took about 10 months to write Stealth and Spells Online: Final Quest, from September of 2024 to July 2025, when I finally published it. So that's a lot longer than it takes for me to usually write a book. So what took so long? Well, a lot of things went wrong. Let's look back. Towards the end of 2022, I decided I wanted to try something a little different, so I settled on LitRPG, which seemed promising because it's pretty popular. For the story, I had an idea of a software developer who was fired from a virtual reality MMORPG once he realized it was dangerous and how he starts playing the game to uncover the proof he needs of the corporation's evil plans. I also had why I thought would be a clever idea. The game would be based on my Frostborn books. Like, it’s set 700 years in the future and some interstellar scout discovered the Frostborn books on a wrecked colony ship, and then the evil corporation built the game around them. I decided the game would be called Sevenfold Sword Online, which meant it was the logical name for the series. So I wrote Sevenfold Sword Online: Creation and published it in February of 2023. And alas, it didn't do particularly well. A couple of problems became immediately apparent. First, and perhaps foremost, the title was causing confusion. People assumed it was connected to my Sevenfold Sword series and was in some way a sequel to that series, which it wasn't. Second, people were confused and wondered if the Ridmark Arban and Calliande Arban NPCs in the game were the actual characters from the Frostborn, Sevenfold Sword, and Dragontiarna books. They weren't. But in comedy, there's a saying that if you have to explain the joke you've already lost. I suppose a parallel conclusion would be that if you have to explain the characters are NPCs in the game world based on your books 700 years in the future, then the concept of the book is probably a bit too abstract. Second, the book didn't really appeal to a majority of my regular readers who prefer epic fantasy from me. Case in point- when I published Half-Elven Thief in December 2023, in its first month it did 66% of what Stealth and Spells Online: Creation has done in the entire three and a half years it has been available, and I'm recording this on August 1st, 2025. So in its first month, Half-Elven Thief did two thirds of what Creation did the entire three and a half years it’s been published. In its lifetime, Half-Elven Thief has sold 250% more than Stealth and Spells Online: Creation, and it's been out for ten and a half fewer months than Creation. Clearly, the majority of my regular readers prefer epic fantasy over LitRPG. Despite these setbacks, I continued onward and published Sevenfold Sword Online: Leveling in February of 2024. It did slightly worse than Creation. So for the rest of 2024, I on and off tried a bunch of things to improve how the series fared. To avoid confusion, I changed the title from Sevenfold Sword Online to Stealth and Spells Online, which it currently is. I redid the cover art, I changed the description, all the usual things for improving a series, and none of it ever really worked. I could never quite turn a profit when advertising the book. During these experiments, I realized I had fundamentally misread the LitRPG market because the three most popular kinds of LitRPG are: 1. Portal fantasy, when the protagonist falls through a portal and ends up in another world that runs on MMORPG style rules for whatever reason. 2. Isekai. The character dies and is reborn in a world that runs on MMORPG style rules. You'll see this in books with titles like I Died and was Reborn as a Level One Healer, something like that. 3. System Apocalypse. The world ends and is recreated as a living MMORPG, usually overseen by an all powerful “game system” (hence the name). The system can be created by gods or incomprehensibly powerful space aliens and is often malevolent. Dungeon Crawler Carl, where Earth is destroyed and remade into an MMORPG system as part of a sadistic alien game show is probably the most well-known example of this particular subgenre. The problem is that Stealth and Spells Online fits into none of these popular subgenres. I joke that I tried to write a LitRPG, but it ended up as a sci-fi thriller. I mean “software developer fighting sinister corporation’s evil plans” is a sci-fi cyberpunk story, not a LitRPG. So I was trying to tell a story ill-suited for that particular genre, like attempting to write a cozy contemporary mystery in the format of an epic Arthurian fantasy quest. Like that idea could potentially work, but it probably wouldn't. With that realization, I had three choices about how to proceed. 1. Leave Stealth and Spells Online unfinished and never speak of it again. 2. Unpublish Stealth and Spells Online and never speak of it again. 3. Find a way to finish Stealth and Spells Online in a satisfactory fashion with a single book because I didn't want to write a long series that sold poorly. I disliked Options One and Two, partly for reasons of professional pride and partly because it's bad to get a reputation in the fantasy genre for leaving series unfinished. You don't want to leave readers hanging longer than is necessary. The tricky part for Option Three was I had originally planned Stealth and Spells Online to be like seven or eight books, and I was only two books into what I had outlined for the story. An additional, potentially major real life problem was that the Stealth and Spells Online books sold badly enough to seriously tank book sales in the month they were released. Like both February 2023 and February 2024 were some of my weakest sales months in the past decade. So that meant I needed an outline for the final book that would discard all the planned subplots and focus entirely on the main plot. I also needed to write the book as a side project and not a main project because I knew it probably would not sell well. Ideally, it would come out in the same month as a much stronger seller like one of the Shield War books. So in October of 2024, I started chipping away at what would become Stealth and Spells Online: Final Quest at 500 words a day. I would write 250 words before going to the gym in the morning and then 250 more words after dinner. During the normal workday, my main focus was on whatever book in the Shield War, Ghost Armor, Cloak Mage, and Half-Elven Thief series I was writing at the time. (As I've said before, having five unfinished series at the time is way too many, which is why I spent summer 2025 trying to get that number down.) But I did my 250 words in the morning and my 250 words after dinner almost every day. I just kept chipping away at it. Finally, in July of 2025, I was very nearly to the end of the book. After I published Shield of Power, I decided I was far enough along to make Final Quest my main project. Turns out I actually was pretty far along, since I only needed to write 3,000 more words to finish the book. Two rounds of editing and some new scenes later (I added a bunch of stuff since I thought the original ending was incomplete) and I published the book in July of 2025. It turned out reasonably well. People seemed to like the ending and find it satisfactory (at least those who read it). Final Quest sold slightly better than its predecessors. But to be honest, Shield of Power has generated sales in its first three days equal to what Final Quest did in its first two weeks. So I'm grateful for everyone who read the trilogy or listened to the two audiobooks. I'm really grateful that you read it or listened to it and enjoyed it. But in all honesty, I'm glad to be done with the trilogy. I've always been kind of sad when I finished my other series, especially the big ones, but with Stealth and Spells Online, I'm just relieved to be done and that I don't have to think about it very much anymore. It's easier to promote a finished trilogy than an unfinished series. Probably I'm going to make the first book free every three months, run some ads to it while it's free, and that will be that. I just signed up with C.J. McAllister a few days ago to do the audiobook version of Final Quest (and he did a very good job on the first two books in the trilogy), so eventually we'll probably have a Stealth and Spells Online: The Complete Trilogy audiobook, since audiobook bundles always do well and I expect a complete trilogy audiobook bundle would likewise do well. Amusingly, I realized that to finish this book, I essentially followed my own advice that I've been giving for years. I always say on this podcast and my blog that you can finish a novel if you just keep chipping away at it and small efforts add up over time. Final Quest turned out to be about 117,000 words, and I mostly got there 500 words at a time. Do I regret writing Stealth and Spells Online? No. But obviously if I had to do it all over again, I would definitely do some things differently. Will I ever return to writing in the LitRPG genre? Probably not. I listed all the popular subgenres of LitRPG earlier, and while I don't have anything against any of those subgenres, I just don't have any particular interest in writing a story that revolves around those tropes. For all that my books tend to be escapist, I always need to have at least a touchstone of reality in them so they make sense to me. Characters like Wire, Admiral Winterholt, and Alexander Maskell could definitely have their real-life (even contemporary) equivalents. LitRPG story tropes in general seem to be about a flight from reality. There's nothing wrong with that, of course, but it's not something I'm really interested in writing. I mean, I designed the Andomhaim setting in Frostborn around people who traveled from Sub-Roman Britain in the 500s A.D. to a world where magic is real, so that way I could make real-world historical references. I think if pressed, I could write a pretty good novel in the genres of epic fantasy, science fiction, mystery, thriller, and romance. But I'm not at all sure I could write a good book in the LitRPG subgenres I listed. Honestly, maybe I'm just too old for it. I don't think I encountered an MMORPG for the first time until I was, I think 24 or 25 years old, and I've never actually seriously played one, so it definitely wasn't a formative experience for me the way it was for many LitRPG authors. In fact, if I'm remembering it right, my first serious encounter with an MMORPG was in fact at work when I got an IT support ticket about network throttling, complaining about how long a World of Warcraft update was taking to download. So that is how I finally finished the Stealth and Spells Online trilogy. And once again, thank you to everyone who read and listened to these Stealth and Spells Online trilogy. I hope you found it enjoyable. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 261: Audiobook Sampler Platter, the Fourth Course!
07/28/2025
Episode 261: Audiobook Sampler Platter, the Fourth Course!
In this week's episode, we have a preview of four of my audiobooks, each of which is the fourth in its respective series. 1.) Ghost in the Razor, narrated by Hollis McCarthy. 2.) Shield of Deception, narrated by Brad Wills. 3.) Orc-Hoard, narrated by Leanne Woodward. 4.) Ghost in the Storm, narrated by Hollis McCarthy. This coupon code will get you 50% off the , Book #3 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: ASHES50 The coupon code is valid through August 19, 2025. So if you need a new audiobook this summer, !
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Episode 260: Knighthood & Chivalry
07/21/2025
Episode 260: Knighthood & Chivalry
In this week's episode, we take a look at how the meaning of words can shift and evolve over time, and the challenges and opportunities that can create for writers. This coupon code will get you 25% off the at my Payhip store: MALISONJULY25 The coupon code is valid through August 12, 2025. So if you need a new ebook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 260 of The Pulp Writer Show. My name is Jonathan Moeller. Today is July 19, 2025, and today we are reflecting on how the meaning of words changes over time. We will also have Coupon of the Week, an update on my current writing and audiobook projects, and Question of the Week. So let's start off with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Malison series at my Payhip store, and that is MALISONJULY25. And as always, both the coupon code and the links to my Payhip store will be available in the show notes. This coupon code is valid through August the 12th, 2025. So if you need a new series of ebooks to read for this summer, we have got you covered. Now for an update on my current writing projects. I'm pleased to report that Stealth and Spells Online: The Final Quest, the final book in the Stealth and Spells trilogy, is now out and you get it at Amazon and Kindle Unlimited. People have read it, have liked it, so I'm pleased that people are enjoying the ending to the trilogy. Now that that is out, my next major project will be Ghost in the Siege, the sixth and final book of the Ghost Armor series. I am 32,000 words into the rough draft, and I think it's going to be about 100,000 words, give or take. I am also 2,000 words into Blade of Flames, which will be the first book in my new epic fantasy Blades of Ruin series, which will be set in the realm of Owyllain about a hundred years after the end of The Shield War. So listen for more updates on that coming later as I work on it. In audiobook news, both Ghost in the Corruption (as excellently narrated by Hollis McCarthy) and Shield of Battle (as excellently narrated by Brad Wills) actually came out on the same day, so as of right now, you can get them at Audible, Apple, Amazon, Google Play, Kobo, and my Payhip store. There's usually a few more stores in the mix, but I've been having trouble with Findaway Audio and I'm looking into different audiobook distributors. So hopefully we will have some progress on that soon. So that's where I'm at with my current writing and audiobook projects. 00:02:07 Question of the Week Now it's time for Question of the Week, which is intended to inspire interesting discussions of enjoyable topics. This week's question, do you get food delivery? Do you ever have pizzas delivered or perhaps a sandwich from a place that does delivery, or do you use some of the various delivery services that have sprung up in the last 10 years like DoorDash, Grubhub, or Uber Eats? No wrong answers obviously, since everyone's circumstances are different. The inspiration for this question was a massive online discussion I saw about the etiquette of tipping DoorDash drivers, and since I had never used DoorDash or a similar service, I realized it was yet another massive technological and cultural shift that I had that happened to miss me out. So I was curious about what people thought about it, and as you expect, we had a range of answers. Perry says: No, and we haven't for years. We live too far away to make it worthwhile, even if we wanted to. Sarah says: I do very rarely get cooked food delivery, and then almost always pizza for the kids when I feel really sick. However, as a Walmart Plus member, I routinely get grocery delivery. I'm pregnant and homeschool three of my four kids (the littlest is too young for formal schooling). It saves me so much time to only have to bring it in the house. The time savings is about 90 minutes on an average week. I sometimes do grocery pickup, which my husband grabs on the way home for an hour time savings, since it is on his way home, but since he works awful hours, it's simpler for me to get the groceries than for him to grab them after a twelve hour day. Of course, feeding six mouths (and usually my dad too for a seventh), we have multiple short runs to Walmart throughout the week for stuff we run out of or general merchandise needs for home maintenance, so we managed to hit lots of in-store time and sales that we would otherwise miss too. Mary says: No, even for Chinese takeout, we would call in the order and pick it up, and I haven't done that for years. Justin says: No food delivery for me, thanks. It's not available where I am, but even living in a college town, I always picked it up. Norma says: I do have Italian food delivered because they have delivery in-house. Have never used a delivery company, but I just heard from my grandson that he's working for one while at university. David says: Maybe once or twice a year I'll get delivery for pizza. Everything else is pickup or eaten at the restaurant. I'm not pressed for time, so having it delivered doesn't make sense. Tracy says: I get pizza delivered from Papa John's. John says: When I lived in Houston, I rarely got anything delivered since it was as fast to just go out and get it myself. Now I live way out in the woods. Nobody delivers that far out, so I usually have to go get it for myself. I usually prefer to cook for myself. Michael says: Alas, I am far too fond of such services (as reflected by my Winnie the Pooh body shape). I live in the middle of the most densely urbanized city in the country, with the result that there are at least 40 takeaways and restaurants within a mile or so radius of my home. While I usually go out if getting takeaway, sometimes an Uber Eats or a Deliveroo is too tempting! For myself, as you might've guessed when I said that I missed out on DoorDash and Uber Eats, the answer is no, I don't get food delivery. I think it might've been over 25 years since I last had a pizza delivery. I did occasionally when I was a teenager and in college. When I moved out into the adult world, I never did. The reasons were one, I was extremely broke, and two, at the time I lived near a university campus with all the attendant fast food places that surrounded it. So if I wanted fast food, I'd get a bunch of stuff within walking distance. If I wanted fast food on a workday, all I had to do is just go through the drive-through on my way home. Anyway, as I got older, the habit of never ordering delivery solidified, which is probably just as well because services like DoorDash and Uber Eats look massively expensive, even before the social etiquette question of tipping arises. These days, if I want fast food or a pizza, I would go get it myself (or more likely persuade myself that I’d really be better off to stay at home and eat vegetables and lean protein). Though it is interesting given the range of the responses, it's a good reminder that people's circumstances can vary wildly and something that would be a waste of time or money for one person might actually be very advantageous for another. 00:05:51 Word Meanings and Chivalry And now onto our main topic. It is interesting to reflect how the meaning of words shifts over time and how a word can sometimes long outlast its original purpose and meaning. “Mile” is a good example, since it's originally derived from the distance covered by a Roman soldier marching a thousand steps. Nowadays, the usage of miles has nothing to do with marching Romans, and most of the world uses kilometers anyway, but the name remains, having long outlived its original meaning. “Chivalry” is another good example. Nowadays, chivalry or chivalrous typically means a man acting in a deferential way to a woman- holding the door, pulling out a chair for her, taking her coat, standing when she approaches the table, et cetera that an individual woman will either find charming, annoying, patronizing, or perhaps some combination of the three depending on her particular disposition and her opinion of the man in question. But that definition of the word chivalry is only a ghostly relic of what it used to mean. Chivalry comes originally from the French word “chevalier”, which means “mounted warrior on horseback”, which was a French term for the medieval knight In the Middle Ages, the term chivalry both referred to the expected conduct of a knight and in a larger sense knighthood as an institution or perhaps the proper behavior expected of the knightly warrior class as a whole. Medieval knighthood originated from essentially three sources. First, the practice of barbarian kings and chieftains, gathering a “comtitatus” around them, a group of chosen warriors who lived with him and were expected to die with him if necessary. Two, the influence of the medieval Catholic church and three, how a combination of the stirrup, the lance, and heavy armor meant that cavalry dominated the battlefield for most of the Middle Ages. Number three meant that knighthood was usually available only to the wealthy. The knight fought on horseback and fighting on foot was for lesser men, peasants, serfs, and churls. Horse mounted combat was the knight's defining trait. Horses were (and still are) very expensive and suitable armor and weapons were likewise expensive. Additionally, learning to ride a horse in battle while effectively wielding melee weapons was a difficult endeavor, which meant that the boys and men who did needed to make a full-time profession of it, which again, limited knighthood to those able to afford it. A lot of what we think of as chivalric behavior evolved out of the medieval churches efforts to control and regulate knighthood. Early medieval knights were essentially armed thugs employed by local warlords. The early history of feudalism in post-Roman Western Europe tends to boil down to “local warlordism” based around holding land, with centralized states only slowly developing. In the late 800s-900s A.D., the church advocated movements like the Peace of God, which tried to instruct knights and nobles not to kill or rob women, children, the elderly monks, nuns, priests, and other non-combatants and the Truce of God, which tried to unsuccessfully ban fighting on holy days and any possible holidays. The fact that the church felt the need to be that specific shows just how widespread that kind of local warfare was. While many knights adopted the external forms of piety, movements like the Peace of God and the Truce of God did little to dissuade them from practical business of looting and seizing as much land as they could hold. Evidence of this is found in the First Crusade and the subsequent crusades. One of the motivations for the First Crusade was to drain off a lot of the belligerent young knights out of Western Europe and send them off to fight “infidels” in the Holy Land instead of making trouble at home. “Chivalry” as a code of conduct developed out of the combination of the fact that it was expensive to be a knight and the church's attempts to regulate it. That meant that knighthood saw itself as a distinct social class with standards of expected behavior. A knight was supposed to be pious. He should show no fear and charge to meet the enemy without hesitation. A knight fought on horseback (fighting on foot was for lesser men). A knight should be reverent towards the church and obey his lord unquestionably. He also should show courtesy to women of noble rank. This did not apply to peasants and townswomen. He also should develop romantic love for an unattainable married woman (since marriage between nobles was usually for reasons of power and not love) and should use that unrequited love to spur him on to feats of valor. A knight should also be generous and open-handed to the poor and to his fellows. Now, all of this sounds good, but in practice a lot of these virtues twisted around into vices. Fearlessness in battle turned into arrogance and delusions of invincibility. One of the reasons France did so badly for much of the Hundred Years’ War was because the French knights insisted on charging into battle at once to demonstrate their knightly valor and prowess, which let them get slaughtered en masse by English longbowmen. Additionally, readiness to fight evolved into fighting for any excuse at all, which frequently led to wars both ruinous and utterly pointless. Knighthood’s class awareness often cause nobles to treat warfare as a chivalric adventure, which was not conducive to sound strategy leading to victory. Generally, the most successful medieval monarchs were those like Henry II of England, Edward I of England, Charles V of France, and Philip II Augustus of France, who did not allow knightly virtues to get in the way of hardheaded practical policy. Generosity turned into extravagant displays of public magnificence, which in turn meant attempting to squeeze more tax money out of the peasants and merchants. A knight's respect towards the church often meant giving large donations to have Masses set in perpetuity for his soul after a lifetime of plunder. And of course, knight might have unrequited Lancelot-style love for an unattainable, married noblewoman. But in practice, many knights had many, many illegitimate children, sometimes with their “unattainable” married noblewomen. Moralistic writers in every century of the Middle Ages bemoan the laziness, greed, and luxurious living of their contemporary knights and frequently exhorted them to return to the heartier, more virtuous knights of the past years. Even the Middle Ages had the Nostalgia Filter. As is so often the case with institutions that have outlived their useful utility, knighthood was never really reformed, but eventually became obsolete. By the end of the Hundred Years’ War, the French King maintained a professional standing army, which is far more useful than giving land to nobles and attempting to get knights out of them through feudal obligations. Other nations soon follow suit. Longbows and Crossbows heralded the weakness of armor, and then gave way to trained infantry soldiers equipped with firearms. Horsemen remained an important part of warfare for centuries, since they were vital for scouting and attacking unprepared infantry formations. The American Civil War was the first truly industrial war, and yet the Civil War still had numerous significant cavalry battles, but the armored knights’ days as master of the battlefield were over, and while knights remained part of the upper class, knighthood gradually became a ceremonial honor that had nothing to do with its original purpose of mounted warfare. Recently, filmmaker Christopher Nolan became Sir Christopher Nolan, Knight Bachelor of the United Kingdom, for reasons entirely unrelated to wielding a lance on horseback while wearing heavy armor. So as we can see, the word “chivalry” has a long, long history. So it is amusing to see how the last remnant of its original meaning in the modern era is to hold the door open for women. It occurred to me as I wrote this out that the reason I’m a fantasy novelist and not a historian is that I thought “hmm, there’s the ideas for like twelve different books in all of this.” Which, I suppose, is perhaps the point. Chivalric knighthood was something of a myth even in its own time, but the myth inspired some great stories over the centuries. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. I a reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 259: Comparison Is The Thief Of Joy
07/14/2025
Episode 259: Comparison Is The Thief Of Joy
In this week's episode, we look at five ways writers can avoid the self-destructive mindset trap of "comparisonitis", and five ways that comparing oneself to other writers can be useful. Once again it is time for Coupon of the Week! This coupon code will get you 50% off the audiobook of , Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVES50 The coupon code is valid through August 5th, 2025. So if you need a new audiobook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 259 of The Pulp Writer Show. My name is Jonathan Moeller. Today is July 11th, 2025, and today we are looking at why comparing yourself to other writers is a bad idea. Before that, we will do Coupon of the Week and have an update on my current writing progress. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy) at my Payhip store, and that is WOLVES50. This coupon code is valid through August 5th, 2025. So if you need a new audiobook to listen to during your travels this summer, we have got you covered. Now let's have an update on my current writing projects. I'm pleased to report that Shield of Power is 100% done, completing the Shield War series. You can get Shield of Power at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords and my own Payhip store. It's been selling briskly and it's gotten good reviews so far, so thank you very much to everyone who has bought and enjoyed the book. Now that Shield of Power is done, the first third of my Super Summer of Finishing Things is complete. So what's next? My next main project is Stealth and Spells Online: Final Quest. It was originally going to be named Reactant, but I changed the title to Final Quest to emphasize really and truly and definitively that this is the final book in the trilogy. In fact, I'm already done with the rough draft and I am done with the first phase of editing it as of this recording. If you've been listening to the podcast for a long time, you know how I frequently say that if you keep chipping away the novel over a long enough time, sooner or later you'll finish it. That is exactly what happened here. Since October of 2024, I've been writing 500 words a day on Final Quest, and this piled up over time enough so that after Shield of Power came out, I only had 3,000 more words to write to finish Final Quest, and I did that in an afternoon. One more phase of editing on that and then I would like to have Stealth and Spells Online: Final Quest out before July 22nd, if all goes well. I'm also 21,000 words into Ghost in the Siege, which will be my main project once Final Quest is finished. Ghost in the Siege will be the sixth and final book in the Ghost Armor series and will hopefully cap off my Super Summer of Finishing Things. In audiobook news, Shield of Battle (as excellently narrated by Brad Wills) is now out. You can get it at Audible, Amazon, Apple, and Google Play as of this recording. Because of some difficulties with Findaway Voices, it’s going to take a little bit longer to get into the other stores, but I'm working on a way to do that and as I mentioned before, Ghost in the Corruption (as excellently narrated by Hollis McCarthy ) is done and just has to finish processing on the various stores, and so hopefully that should be out before too much longer. So that's where I'm at with my current writing and audiobook projects. 00:02:52 Main Topic: Comparison Now let's move right on to our main topic, The Dangers of Comparison. In Episode 257, we started a series on mindset for writers. In some of the previous series I've talked about some of the practical ways to help with distractions, procrastination, and managing time wasters. In this series, we're going to focus on things that derail writers from a mindset perspective because as we know with any endeavor in life, mindset is something like three quarters of the battle where if you convince yourself that you're going to fail before you start, you're probably going to fail. So that's why it's important to have an appropriate mindset to the task at hand. Today we're going to focus on comparing yourself to others, and I will share five reasons it's not a great idea to compare yourself to others aimlessly and how to shift your focus to five more constructive ways to compare your work to other authors. Comparisons are a constant of the reading world. Librarians and Goodreads reviewers talk constantly about “readalikes” or finding books that have similar themes or settings. Book displays and shops and libraries love to group similar books or authors together. People look at the bestseller lists like they're sports scores. Dollar amounts in publishing deals are a constant source of gossip and jealousy. Sometimes comparison is useful, especially when creating ads or finding the right demographics to market to. Other times, it can lead to limiting or self-destructive thoughts. So let's start off with five reasons not to compare yourself to others. #1: It can limit you creatively. It can be easy to look at the bestseller list and try to think of ways to write a similar book. Following publishing trends keeps you from your most creative work and frankly isn't as enjoyable to write and most likely for your readers to read. Also, unless you're a fast writer, the publishing world might have moved on by the time you finished that book. In fact, I just saw a thread on social media about that where the commenter was bemoaning the fact that she used to enjoy what's now called cozy fantasy, but that as the genre has evolved, it's developed established tropes and the writers of it are not willing to variate from those tropes. So you have what she said in her words were dozens of clones of Lattes and Legends and Bookshops and Bone Dusts floating around, which is a tricky thread to balance, I do admit, because you want something that'll appeal to the reader, but then the readers like familiarity. What they really seem to like is familiarity presented to them in a way they've never seen before, which can be a challenge when you are trying to look at the bestseller list and limit yourself creatively. #2: What other people are doing is out of your control. You can't control if a book you think isn't as good as yours is suddenly the runaway hit of the year or an author who isn't experienced as you suddenly gets a movie deal. You can't control their success, so don't worry about it or get upset by it. You can control if you're wasting time online mocking those people or complaining about it, for example. That's a waste of your time and energy and doesn't actually make you feel better in the long run (and possibly in the short run as well). I believe in psychology and in military theory for that matter, there’s something called the locus of control where you identify the things that you can control and then you drill in and focus in on the things you can control rather than worrying about the things you can't control. As we said, if an author who wrote a book you don't think is very good or you don't personally like has had a massive amount of success, there's nothing you can do about that and worrying about it is a waste of time and comparing yourself to that writer is also a waste of time. So that's why it's a better idea to focus in on what you can control. #3: You're not being fair to yourself. Comparing yourself to other authors, especially as an aspiring or new author, isn't being fair to yourself. They have years (if not decades) of experience that you don't have. It's like comparing yourself to an ultra-marathoner when you're someone who's just starting to jog and struggling to get all the way around the block, which is some of the tricky parts of someone like me giving advice to new writers because Shield of Power was my 163rd book and Stealth and Spells Online: Final Quest will be my 164th. I've been doing this for a long time, which means I probably know what I'm talking about, but that not everything I do is immediately reproducible by someone who hasn't been doing it as long as I have. If you're writing something that's not as marketable or in a smaller genre, it's not fair to compare yourself to people in the biggest genre or even your own previous work. For example, I can't compare the amount one of my technical books earns to one of my fantasy books. If I did that, it’d be a disappointment. But in reality, my technical books have had steady success and have even been used as textbooks at times (which is always surprising when I discovered that's happened because my Windows Command Line book and my Linux Command Line book have both been used as textbooks at various times, which was a surprise to me because that's not what I expected when I set out to write them, but I'm glad that they've been able to be useful for people). #4: And point number four, which I think is a really important one, someone's online life is only the highlight reel of someone's actual life. Looking at someone's social media accounts isn't a great way to know what they're actually doing or how they're actually doing. Just because they're posting pictures of tropical vacations, speaking at conferences, or showing off shiny new stuff doesn't mean you're seeing the full picture of how they're actually doing. As I said in a recent episode that when I was applying for disability insurance (just in case I need it someday), I learned that writers are actually one of the hardest professions to insure due to their high rates of mental illness and substance abuse. You might see the good stuff, but they might not be posting the challenges that come with their success: increased stress and anxiety, more criticism, the need to hire people and how much time it takes to manage them, more complicated taxes, increased business expenses, and relationship problems from the demands of success. These are all things that can accompany success. You're not getting the whole picture. You need to keep that in mind when you compare yourself to people online. The best fictional example out of this that applies to so many situations is Lord Denethor and the Palantir from Return of the King. If you read the book, Denethor has been using the Palantir for years to spy on Sauron and give advantages to his forces and the soldiers of Gondor. But Sauron is able to manipulate what Denethor sees in the Palantir and has been gradually using this to create an edited version of what Denethor sees in the Palantir, and that drives Denethor to despair and eventual suicide. People talk about the increased rates of mental illness related to social media. Sauron did that deliberately to Denethor through the Palantir. It's a sign of how good J.R.R. Tolkien was a writer that he managed to anticipate the effects that Facebook would have on some people by like 60 years. So always bear that in mind when you're looking at someone online and feeling jealous of them. You are not getting the whole picture and there are more than likely things going on that are difficulties in their life that they just don't talk about. #5: Your time is better spent writing than comparing yourself to other writers. And this is back to our old friend, the locus of control. Looking at other authors’ sales ranks and reviews is not a productive use of your time. As I mentioned in the writing adjacent activities series, you need to be purposeful in non-writing tasks that take up your time and make sure you're not pretending they're writing related. If you need to compare sales ranks or some other data point with other authors or something you're actively working on like ad targeting, schedule that time and don't let it turn into an Internet spiral of time wasting. And now to avoid those Internet spirals of time wasting, here are five ways to use comparisons positively and constructively. #1: Number one, getting keywords or demographics for marketing purposes. For sites like BookBub or when creating keyword ads, knowing authors who are similar to you is incredibly helpful and can help you structure your ads. And this doesn't even necessarily require you to read the other author's books to see if they actually compare. There are tools that let you expedite this process. For example, if you look on Amazon at the Also Boughts, you can scroll through some of that and see which other authors and which other books people have bought in addition to your own and then you can test using those for keyword targeting. On Goodreads, people put books in lists or compare books. You can use that data to generate keywords for ad targeting. You can test them very easily. With BookBub ads in particular, if you build a campaign around just a single author and keywords and test the results. You can quickly see whether a specific author generates an appropriate click-through rate for you to use or not. #2: A second way is to find authors you might want to do a promo with. Some authors, especially in the romance genre, do really well with group promotions. Finding other authors that write similar books and are at a similar level of success may be a way to take advantage of that. I've never actually set up a group promo, but I have participated in several of them from time to time with pretty good results. #3: A third way is to better understand reader preferences in a genre. My best story for this is I've gone through six different variations of cover design for the Silent Order series. When I started out, I was using GIMP and stock photo images. GIMP is the free Linux version of Photoshop essentially. After I learned Photoshop, I upgraded to characters on the covers, but they never quite sold quite as well until finally I saw a Penny Arcade comic where they were commenting how they just want to buy books where they have spaceships in close proximity to planets on the covers. And I thought, huh, that makes a lot of sense. So I redesigned all the covers to have a spaceship in close proximity to a planet, and the series immediately started selling a fair bit better with those covers. I would say that was not so much a comparison thing, just a genre preference I stumbled across and then had sort of the moment of enlightenment that I did. But if I had looked at the bestseller list for various science fiction categories, I would have realized that most of the bestsellers had spaceships and planets in close proximity to each other on the cover. So I redesigned all the covers. It was just that I was too fond of the character based covers to give them up until I had that moment of revelation. So all the main books in the series were redesigned to have the spaceship covers, though for the free short stories, I did keep the character covers just because I was giving away the free short stories and I did like the character covers, so I got to have my cake and eat it too, which was nice. #4: Learn from the successes and failures of others. You can learn from what another author does well. For example, Brandon Sanderson is very good at communicating his writing progress and other updates to his fans through weekly video messages on YouTube. Other authors are good at collaborating with other authors, while others make engaging and funny videos that make people more interested in their work. Knowing your own strengths is an important first step. If you're just trying to follow everyone who is a success without first reflecting on that, you'll chase too many options and then can't excel at any of them. You can also learn from when an author responds poorly and how the Internet reacts to it. Understandably, I’m not going to give specific examples here. For myself, I tend to focus on what I do best, which is writing really fast and doing social media updates. I never got into video because I kind of have a face for radio and I just don't enjoy doing video. I don't enjoy editing them. It's a lot of work that I don't really enjoy, so I don't do it. #5: Being informed makes comparisons less emotional. Knowing, for example, that an author was hired to write a book based on an existing outline created by the publisher, and then promised a future book deal with a big marketing budget in a preferred genre as part of the contract makes their cross-genre success seem less surprising and makes you feel less guilty for not being able to do the same on your own as an indie author. It's not a fair comparison because they have advantages that you can't understand without some industry knowledge. For people that compare themselves to me, for example, they should know that I've been writing since I was a teenager a very long time ago. I was an early adopter of self-publishing when it was less competitive and I usually work more than eight hours a day and I generally keep to a very rigid writing schedule. Some authors like me were able to get the rights back to their earlier published works and then self-publish them early on in order to finish a series, which is much less likely to be an option in a contract for a traditionally published author now. If you're just starting out, travel frequently for work, and only have an hour a day to write (and even that is dicey because your partner would rather you spend that time on some other activity because they don't support your writing), you can't possibly compare your writing output to mine. Knowing all this about me explains why it might be harder for you and why you shouldn't feel bad about having a harder time with writing. Comparison has been called “The Thief of Joy” all over social media for many years. That can definitely be true, but like so many things in life, how you respond to something and find ways to help it make you stronger is what really matters. Comparison has its place in the writing world, but it's important to keep it in perspective and not to let it overwhelm you emotionally or keep you from your writing goals or plans. So that is it for talking about comparison. I hope that was helpful and offered some useful tips on how to avoid the trap of comparison-itis. So that's it for this week. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 258: How Many Short Stories Have I Written, Redux?
07/07/2025
Episode 258: How Many Short Stories Have I Written, Redux?
In this week's 4th of July episode, I take a look back at Episode 147 and try to figure out how many short stories I have actually written. This coupon code will get you 25% off the ebook version of at my Payhip store: SILENTOMNI25 The coupon code is valid through July 28, 2025. So if you need a new ebook this summer, !
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Episode 257: Writing Obstacles
06/30/2025
Episode 257: Writing Obstacles
In this week's episode, we take a look at five obstacles that can impact your writing, and offer tips and tricks for dealing with them. This coupon code will get you 50% off the audiobook of , Book #1 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: DRAGONAUDIO50 The coupon code is valid through July 21, 2025. So if you need a new audiobook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 257 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 27th, 2025, and today we are looking at mindset obstacles to writing. Before we get to that, we'll have Coupon of the Week, an update at my current writing progress, and then we will do Question of the Week. First up, let's do Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Dragons, Book Number One in the Cloak Mage series (as excellently narrated by Hollis McCarthy) at my Payhip store. That is DRAGONAUDIO50. And as always, the coupon code and the links to the store will be included in the show notes. This coupon code is valid through July the 21st, 2025, so if you need a new audiobook this summer, we've got you covered. Now let's have an update on my current writing and audiobook projects. The rough draft of Shield of Power, the sixth and final book in the Shield War series, is done and I'm editing it. As of this recording, I am about 68% of the way through the first pass of editing. I had hoped to be a bit further along than I actually was, but there was a lot to do this week and because of that, I think it's going to slip to early July for the release date. I'd hoped to have it out in June, but I don't think that's going to happen, but it should be not too much longer once we get to July. Stealth and Spells Online: Final Quest, I’m 114,000 words into that. So I am very much hoping that will come out very quickly once Shield of Power is out. And I'm also 14,000 words into Ghost in the Siege, which would be the sixth and final book in the Ghost Armor series. So it sounds like my Super Summer of Finishing Things is well underway and making good progress. Hopefully I can continue that. In audiobook news, Shield of Battle and Ghost in the Corruption are both essentially done in audio and just have to get through processing. Shield of Battle was narrated by Brad Wills and Ghost in the Corruption was narrated by Hollis McCarthy. They both did an excellent job and I'm looking forward to being able to share those audiobooks with you in July. So it looks like July is going to be a big month for releases with Shield of Power, Stealth and Spells Online: Final Quest, and then the audiobooks of Ghost in the Corruption and Shield of Battle. So lots to look forward to in July. 00:02:20 Question of the Week Now it's time for Question of the Week, which is intended to inspire interesting discussions of enjoyable topics. This week's question: how do you pass the time when you find yourself compelled to spend a good chunk of time waiting away from home or work (such as in the hospital waiting room, in line at the Department of Motor Vehicles, or waiting in your car to pick up someone from sports practice, a sort of situation like that)? And as you can expect, we had a range of answers. Justin says: Reading your books. Mary says: Reading. David says: Reading or listening to books is my default. Sometimes email. Keith says: I pace around mulling on problems that I otherwise have no time to think about. Gary says: A variety of things. I do think it is good practice to teach yourself to wait an hour or more without something external to occupy your mind. My own opinion is that our constant need for distraction hinders us in many ways. Mandy says: Reading. If I know I'm going to be waiting (or suspect it), I bring a book or my Kindle and I read. I almost always have a book in my car, too. Mike says: I read books by Jonathan Moeller. John says: I bring my tablet and read. Juana says: I read. Catriona says: Read a book or play a game on my phone. When I worked, I’d do emails, but I am retired now. Tom says: Usually I read a book on my Kindle app on my phone. Often it's one of yours. Bonnie says: Usually I scroll through Facebook or do one of the games on my phone or tablet. Don't usually read because I get focused and have a hard time tearing back to reality. And Jesse says: Reading ebooks or thinking through Work problems for later. If I know up front it'll be an hour or more, I'll bring a laptop and tether it. For myself, the answer is easy. I bring my laptop and work on my current book. The inspiration for this question was that I had to bring my car in for some maintenance, so I spent the time working on Stealth and Spells Online: Final Quest and got a thousand words more into it. I've been doing that for a long time. I think most of my books for the last 10 years, or at least a majority of them, I had a session where I worked in a waiting room on them. I think the earliest I can recall working in a book in a waiting room would be Soul of Skulls way back in 2013, possibly 2012. 00:04:22 Handling Obstacles as a Writer Now onto our main topic of this week, obstacles. We're going to do a series of a couple mindset obstacles that get in the way of writers. The first one we're going to talk about is obstacles because no writer works without obstacles. Some of them are internal, like mental or physical illness, self-doubt, and perfectionism. Others are external, like having your fence collapse in a storm or being interrupted every five minutes by a toddler who needs something. There is a false belief that time is the biggest obstacle, and if only a writer could write full-time, they would finally be able to start writing or finish a draft. The sea of full-time writers with unfinished books would easily prove this wrong, as would the wide variety of traditionally published authors with full-time day jobs. I would argue that the biggest obstacle you'll face is how well you handle any kind of obstacle and develop mental flexibility and resilience. In previous series, I've talked about some of the practical ways to help with distractions, procrastination, and managing time wasters. In this series, I'm going to focus on things that derail writers from a mindset perspective. In this episode, we're going to focus on five examples of obstacles that writers face and how to mentally shift your perspective on them. #1: Getting started. The perfect is the enemy of the possible. I say this often, and I say it often because it's true. Many people don't want to write until they have perfect conditions and feel like they're creatively inspired. Those days I'm afraid, are quite few. It's more productive to work consistently within your limitations than to wait for inspiration and motivation to magically find you. It's generally easier to edit than it is to write, so just get something done on the page without editing as you go. Activation energy is also the enemy of many. Essentially, some people struggle with transitions and starting something because it takes a lot of mental energy for them to get going or to switch gears. Routines remove the decision making that takes up a lot of that energy. Making the process of starting as easy and pleasant as possible also makes it less daunting. How can I make this easy? It is a great question to ask yourself. Start with a block of time that is so small it feels ridiculously easy, such as one minute. Write without stopping for one minute each day without making any edits, and you'll end up with paragraphs sooner rather than later. #2: Short amounts of time with purpose add up over the long run. For example, our transcriptionist started writing 300 to 500 words each weekday for 15 minutes as a part of our November Writing Challenge. Even with taking time off for the holidays and real life stuff, she hit 50,000 words on her rough draft in May just by committing to the short burst of focused work as part of her daily routine. For myself, I mentioned earlier that I'm 114,000 words into Stealth and Spells Online: Final Quest, and I started that back in October 2024, and I've been scratching away at it for 500 words a day for that entire time, which as you can clearly see, adds up. More time doesn't necessarily mean more productivity. A small liberal arts college was once concerned that students with a work study award (meaning a part time job on campus offered to those under a certain family income) didn't have as much time to study as their more privileged peers. What they found after looking into the matter was that students with work study awards were getting better grades, so they set out to interview them to find out why. Those they interviewed had schedules and routines for studying that the more affluent students hadn't developed. Even if you don't have the privilege of having a whole day free to do whatever you want, spending your day purposefully is far more important. Finally, be honest about how you're actually spending your time. For example, the American Bureau of Labor Statistics shows that the average person surveyed spent 2.7 hours per day watching television, to say nothing of wasting time on social media or other forms of entertainment. By taking an honest look at how you're spending your time, you might find time that you can take from other less useful or even less enjoyable activities. My mindset about managing my time is that I do try to be pretty disciplined about it. When I'm writing new material, I use the Pomodoro method and try to hit a minimum of 6,000 words a day of new stuff. When I'm editing, I have a number in mind of words I want to edit per day. Usually I try to get around 18,000 to 25,000. Though with that, it can depend very strongly on how much needs to be moved or changed or deleted in the section that I'm editing. I do have things that I spend time on that aren't necessarily productive, of course. I did probably spend about 50 minutes last night playing Oblivion Remaster on Xbox. I do go to the gym for an hour every morning, though I really think at my age that's more necessary maintenance than an indulgent hobby. But it's always good to be honest about what you're spending time on and where you can improve it and maybe rearrange things to be a bit better. #3: Number three is interruptions. Interruptions are inevitable and unavoidable. There will never be a day in your life when you're not interrupted by family members, friends, domestic tasks, chores, and even the occasional genuine emergency. Accepting that no perfect day exists and interruptions will be part of your writing routine is the first step in helping yourself manage them. Focus on the interruptions you can control. If you can pick where you write, pick a spot where it's harder for people to pass by and interrupt you. If you can wake up a bit earlier than the rest of your household to squeeze out a quick hundred words with your first cup of coffee, then choose that time, even if it’s a smaller block of time than after when the kids go to bed. Plan what you'll do when interruptions come and how you'll need to be flexible with your routine in order to get writing done. Here are some examples. Your computer breaks down or you're stuck in a hospital waiting room during your writing time. The solution is to keep a pocket notebook somewhere convenient or to use a notes app on your phone so you at least get some words down in either of these situations. You have a long commute and find that when you get home, your kids come to see you every five minutes while you're trying to write. Where is there time in your day you can control? Maybe you could squeeze out five minutes writing on your lunch break. Maybe you could find a way to dictate your writing on the way home, provided your local laws allow for hands-free device use and it doesn't impair your attentiveness while driving. You have a whole day planned to write and a storm hits, and sometimes you just have to accept that getting something done is better than trying to get the whole goal in the event that something comes up. Like for example, I've recently had to spend a good deal of time doing fence repair due to storm damage, and on those days I didn't get as much writing done as I wanted, but I did get some writing done, and as I do frequently say, one slice of pizza is better than no pizza at all. So when you do have days like that, it's better just to grab the one slice of pizza and get a little bit of writing done than to beat yourself up over how you didn't get to the writing goal that was in your head. #4: Number four is distractions. Distractions like social media and doom scrolling are a huge obstacle, even though they feel more like a treat or a break than a problem. Treating them like a problem instead of a solution to not wanting to work is an important mindset shift. If such things like social media and doom scrolling are keeping you from beating your goals, distractions have to be managed like any other obstacle we're talking about. I've talked about practical ways to manage distractions in my November Writing Challenge series. I recommend you check that out for practical tips. #5: And finally, number five, motivation. Consistency over passion or motivation wins the day. Slogging through when you don't feel motivated doesn't mean that you're not creative or a good writer. In fact, every good writer will admit that they do that more often than you might think. Removing your ideal of what you should be as a writer and focusing instead on your actual daily behaviors is important. It's easier to keep a routine going (even imperfectly or badly) than it is to keep having to start it over and over again. There's a theory that was popularized on Reddit called No Zero Days that essentially says that you must do something (however small) each day in order to further your goal. For example, instead of having the goal of writing 1,000 words each day, the goal is to write every single day. Even getting one single word on the page each day helps keeps the routine or habit going. It makes it easier to start the next day and helps with any guilt associated with a bad day or difficulties getting started. In conclusion, obstacles are inevitable, but many of the ones we discussed today, especially distractions, are largely within your control. Even when you're not in control of an obstacle, you're fully in control of how you react to it and how quickly you can regroup and keep going. So those five tips, hopefully they will help you navigate your way around any obstacles to your writing goals. So that is it for this week. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.
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Episode 256: Spring/Summer 2025 Frozen Pizza Review Roundup!
06/23/2025
Episode 256: Spring/Summer 2025 Frozen Pizza Review Roundup!
In this week's episode, I take a look at the frozen pizzas that I enjoyed in 2025, and give my recommendations for the best frozen pizzas. This coupon code will get you at my Payhip store: WARDEN25 The coupon code is valid through July 14, 2025. So if you need a new ebook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 256 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 20th, 2025 and today we are looking at my favorite frozen pizzas from Winter and Spring 2025. Before we get to our main topic, we'll have Coupon of the Week, an update on my current writing progress, and then we will do Question of the Week this week. First up, let's do Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store, and that coupon is WARDEN25. This coupon code is valid through July 14th, 2025. So if you need a new series of really long ebooks to read for this summer, we have got you covered and as always, the links to the store and the coupon code will be included in the show notes. Now for an update on my current writing and audiobook projects. As I mentioned before, I want Summer 2025 to be my Super Summer of Finishing Things because I want to finish The Shield War, Stealth and Spells, and Ghost Armor series this summer before I start on new things. I'm pleased to report that I have reached a milestone of that. The rough draft of Shield of Power is done at 101,000 words. This will be the sixth and final book in the Shield War series. I am currently writing A Consort of Darkness, which will be a short story that newsletter subscribers will get a free copy of in ebook form when Shield of Power comes out. I am also 109,000 words into Stealth and Spells Online: Final Quest and hopefully that will come out very quickly after Shield The Power is out. I'm also 10,000 words into Ghost in the Siege, which will likewise be the sixth and final book in the Ghost Armor series. In audiobook news, recording is still underway for Ghost in the Corruption, which will be narrated by Hollis McCarthy and Shield of Battle, which will be narrated by Brad Wills. Hopefully we will have some more updates on that soon and I don't think it'll be too much longer before both audiobooks are out and available. 00:02:02 Question of the Week Now let's go to Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question: when was the last time you went to an actual movie theater to see a movie? No wrong answers, including “I don't go to movie theaters.” As you can guess, we had a range of responses on this one. Justin says: Last month we saw Monty Python and the Holy Grail (fifty year release) in the theater. Yes, we have the DVD. David says: I guess Dune Two is the last time I went to a theater. For the price of going to the theater, I can wait and stream it later. If I don't like the price, I can even wait a few years. I'm not so quick to give them my money. Haven't gone to the theater yet in 2025. Nothing called out to me. William says: Except for 2020-2021, I've been going to the movies frequently every year since the Hobbit movies first came out. It's not that my habits has changed, just that they started making the kind of movies I wanted to watch like Star Wars, Jurassic World, the Disney remakes, and so on. Before 2012, the last time I went was in 2006 for the third Pirates of the Caribbean movie. It probably helps that it's only two tickets each time and not four or five for a whole family. Randy says: Top Gun: Maverick. It was a throwback to the days when movies were fun to watch. Everything doesn't have to have a deeper meaning and make us think. Just have an unlikely crew of misfits take out the bad guys. Bonnie says: Last one was Mary Poppins Returns with granddaughter in Spring 2019. I can't see spending the price for a one time deal. Cheryl says: The last time I went to the cinema…when did American Beauty come out? That's how long ago it was and the movie was disappointing. Jenny says: Thunderbolts! I wish movies weren't so pricey. Elizabeth says: Last time I went to the movie theater was to see Jumanji 2 with my now husband as our first date because both of us are terrible at first date ideas. I don't know- if Elizabeth's first date with her now husband was Jumanji 2, it seems like that was a very successful first date. John says: War of the Rohirrim, December of last year. A different John says: Dune Two and A Complete Unknown are the only two I've seen in the theater in the last two years. In both cases it was because A: the movie deserved to be experienced completely, and B: there was someone I wanted to share it with. Otherwise, modern tech in the home works just fine. Michael says: Last movie I saw in an actual cinema was Avengers Infinity War, so that's going back a bit. I think the COVID lockdown just killed any desire to do so and haven't been back since. Michael [A different Michael than the one listed above] says: It has been years. For myself, the answer is quite simple. I went on May 31st to see Mission Impossible: Final Reckoning. The inspiration for this question was technological change. I only went to the theater twice in 2024, for Dune Part Two and The Fall Guy. In 2025, I've been to the theater twice so far, for Thunderbolts and Mission Impossible: Final Reckoning, but a long time ago when I was much younger and had far fewer demands in my time, I would usually go to the movies on Saturday afternoons if I saw something that looked at all interesting. I'd always go in the afternoons because afternoon matinees were cheaper and I usually preferred to spend Saturday night playing computer games anyway. Nowadays, like I said above, I only went twice in 2024 and twice in 2025 so far. I am not sure what changed. The obvious one is that I'm old enough to have enough to do week to week that giving up three hours on a Saturday afternoon can often be a problem. The other obvious answer is technological change in the form of streaming, which makes it a lot easier to see things at home and perhaps one's taste change as one gets older. For example, there is no way I would go to the theater to see the Minecraft movie, though I would probably watch it on streaming when it rolls around (and I did in fact watch it in streaming last week and thought it was pretty good. It'll be in my next Movie Roundup.) So that is it for Question of the Week. 00:05:52 Main Topic: Winter/Spring/Summer 2025 Frozen Pizza Roundup Now onto our main topic this week, my Spring/Summer 2025 Frozen Pizza Roundup (though I suppose I've been working on this long enough that it should be the Winter/ Spring/Summer 2025 Frozen Pizza Roundup). I suppose it is a bit odd to talk about frozen pizza on a podcast ostensibly dedicated to indie publishing and indie writing, but I like frozen pizza and it's my podcast, so if I want to talk about frozen pizza, I'm going to talk about frozen pizza. Besides my previous pizza review roundup episode was pretty popular, so that's why I decided to do another one. Unlike a movie roundup, the pizza reviews will be in chronological order based on when I ate them. The grades are, as always, totally subjective and based on my own opinions. I'll also be rating the pizza by eating it hot and eating it cold, since cold pizza is a different experience than hot pizza. Cold pizza for lunch the next day is something to look forward to, especially during a busy day. I should also mention that I purchased each pizza myself with my own money. No one sent me any free stuff, so while my opinion may be subjective, it is nonetheless unbiased. Additionally, I exactly follow the preparation directions for each pizza since I wanted to avoid the phenomenon you sometimes see on recipe blogs where a commenter complains that a recipe didn't work and then admits that they took out the butter, cut the sugar in half, replaced the flour with corn starch, and substituted canola oil for frosting. So with those disclaimers, disclosures, and caveats out of the way, on to the pizzas. The first one is Orv’s Ultimate Rizer Three Meat Pizza, which I had on February 28th, 2025. Orv’s is a pizza brand owned by Minnesota based pizza maker Bernatello’s. In the last pizza roundup, I mistakenly said Bernatello’s was based in Wisconsin (though they do in fact have numerous Wisconsin facilities) and Bernatello’s also owns many different pizza brands I have mentioned the last roundup. I had never tried Orv’s before, so I thought I would give it a try. Eaten hot, the sausage, Canadian bacon, and pepperoni are quite good, as are the cheese and sauce. However, the crust really is quite bready and kind of overwhelmed the other tastes. This is a thick crust pizza and to be honest, I really prefer thin crust because it's generally less caloric and the crust has a greater chance to work in harmony with the other flavors and not overpower them. Eaten cold, it's pretty much the same experience. This is definitely a pizza that would benefit from a bit of added oregano, garlic salt, or perhaps other spices. Overall, I do think I strongly prefer Bernatello’s Brew Pub Lotzza Motzza pizza instead of Orv’s, though I should mention that Orv’s is in fact quite a bit cheaper. Overall Grade: C+ The next pizza is the Red Baron Four Meat Classic Crust Pizza, which I ate on March 7th, 2025. Red Baron is a frozen pizza brand that started in 1976 by the Schwan's Frozen Food Company of Minnesota. Currently, Schwan's is owned by a large Korean conglomerate. Whatever one might think of large corporate consolidation, the fact that the stylized World War I fighter pilot mascot of a Minnesota company is now owned by a Korean conglomerate is kind of hilarious in an absurdist sort of way. Anyway, the pizza! Eaten hot, I liked the crust. It was a bit thicker than usual for thin crust pizza, but it was crisp and didn't get bready. The sauce was a bit sweeter than usual, but I still liked it. The various meats and the cheese were good as well. Eaten cold, it's still pretty good. The cheese and sauce set well and remained flavorful. Overall Grade: B+ Our next pizza is Good and Gather Pepperoni Pizza, which I had on March 14th, 2025. Store brand foods can be hit or miss, like if you go to a big box grocery store and they have their own store brand of essentials like coffee and cereal and bread and so forth. And as I said, those can be really hit or miss since it depends on the company that is actually supplying the food to the store. That said, I've had good results with Good and Gather, which is the store brand of Target, which is a major big box retailer in the United States. So I thought I'd give the Good and Gather Pepperoni Pizza a try. Eaten hot, I was pleasantly surprised. The crust was crisp, the cheese and sauce were good (if not outstanding), and the pepperoni was flavorful. A good workman like frozen pizza. Eaten cold, it still tastes quite good. An important detail is that this is a good deal cheaper than many of the more premium pizza brands I have mentioned in these pizza roundups. So I would say this is a good solid option for the budget minded consumer. Overall Grade: B Next up we have Bellatoria’s Ultra Thin Crust Meat Trio Pizza, which I ate on March the 21st, 2025. Bellatoria’s is yet another brand of the Bernatello’s Frozen Pizza Company, a frequent entry in these pizza roundups and it is a seems to be more of a premium brand compared to Orv’s. It also has a less heavy load topping compared to Lotzza Motzza, which is another Bernatello’s brand. Despite that, I quite like this one. Eaten hot, the crust was crisp and just a bit flaky in a good way and the cheese, sauce, and meat toppings were all good. Sometimes on a pizza you can't taste the crust. Other times you taste it too much, like with thick crust pizza, but I think this was a good crust that complemented the toppings, which were all flavorful. Eaten cold, it fares well. The thin crust doesn't get soggy and the meat and cheese remain flavorful. A very good pizza. I prefer a thin crust to a thick crust, but this was an excellent thin crust. Overall Grade: A Our next pizza is the Totino's Party Pizza Triple Meat, which I ate March 26th, 2025. Totino's was famously one of the first companies to make frozen pizza and it was later acquired by General Mills. These days, Totino's is mostly known for its pizza rolls, but they still put out small individual pizzas and for the sake of historical continuity, I decided to give it a try. It was okay. It definitely tasted like pizza, but it didn't compare to the stronger ones I've tried like Heggie’s or Pothole Pizza. You do need to cook it for a long time for the crust to be adequately crispy and not soggy. I didn't bother to try it cold since I didn't think it would be improved, and this is definitely a pizza where you might want to add some oregano or garlic salt. Its biggest advantage is that it's quite inexpensive, a cheap meal, but don't expect too much. Overall Grade: C+ Next up is Authentic Motor City Pizza Company Three Meat Pizza, which I had on March 28th, 2025. Authentic Motor Pizza Company is owned by the Ilitch billionaire family of Michigan who are the original founders of Little Caesar's Pizza. This pizza is a Detroit style pizza, which is essentially a square pizza cooked in a square pan with a thick crust and lots of cheese. The square shape comes from the fact that Detroit style pizza was originally cooked in a car oil drip pan since the commercially available pans at the time weren't suitable for the pizza. There is some dispute about what actually happened, but it seems Detroit style pizza started at a restaurant called Buddy's Rendezvous in the 1940s, which later became the local Michigan pizza chain Buddy's Pizza. I have to admit, I was originally only vaguely aware of Detroit style pizza, but in 2019 I went to the Detroit area for a funeral and had dinner at Buddy's Pizza, which was amazing. (There was also a guy getting arrested in the parking lot at the time, but thankfully that did not affect the dining experience.) If your travels ever take you to the Detroit area, you should definitely try Buddy's Pizza. Anyway, so after all this, when I happened across a Detroit style frozen pizza, I decided I needed to give it a try. Eaten hot, it is quite good. As I've said before, I'm generally not a fan of thick crust pizza, which this is, but it's a good thick crust, crispy on the edges and bottom without being bready or chewy. The toppings are all excellent, which is helped by the fact that the sauce is good and has a good garlic flavor to it. I was curious how it would hold up when eaten cold and I actually liked it a bit better than when it was hot. The cheese sets well and then everything holds together and so it's a very substantial, very tasty cold pizza. This is good pizza, though that said, I still prefer a thinner crust because the Detroit style of pizza is delicious, but dang, is it a heavy meal. Overall grade: A Next up is Pothole Kitchen Sink Pizza, which I ate on April 4, 2025, and this is another pizza from the Midwestern convenience store chain Kwik Trip and features pepperoni, sausage, mushrooms, onions, and red and green peppers. I really like this one, like the other Pothole varieties I've tried. It's quite good: good crust, good cheese, good sauce, and very flavorful toppings. This has a slight advantage over my other favorite version, the Pothole Meat Sweats Pizza, since the lesser amount of meat means it isn't as greasy. Eaten cold, it is likewise quite good. I think this ties with the Meat Sweats Pothole Pizza. They both represent excellent versions of two different pizza experiences. If you don't want mushrooms and vegetables on your pizza, get the Meat Sweats, but if you do want vegetables, go for the Kitchen Sink. Overall grade: A+ Next up is Heggie’s Six Pack Pizza, which I tried on April 11th, 2025. This is another pizza from Minnesota company Heggie’s, which had one of my favorite pizzas of the last roundup. Heggie’s Six Pack Pizza comes with sausage, pepperoni, Canadian bacon, regular bacon, mozzarella cheese, and cheddar cheese. Let's just say if you're eating this, you probably don't have a six pack. Anyway. Eaten hot, it was quite good. I like the thin crust and all the meat was good. I would say the biggest weakness is that you can mostly taste the cheese and the Canadian bacon since they kind of drown out all the other flavors. Eaten cold, I would say it tastes better. You can taste all the individual toppings. The cheese, sauce, and crust are pleasant when cold as well. This was a good pizza, but I do like the pepperoni only version better since I think the taste is superior. Overall grade: A- Next up is the Tombstone Tavern Style Meat Crumble Pizza, which I had on May 2nd, 2025, and this is a more upgraded version of the basic model Tombstone pizza with thinner crust, slightly different cheese, and a mixture of pepperoni and crumbled pork sausage. Honestly, it tasted about the same as the standard model Tombstone. The crust and meat were slightly better, but I thought the sauce was rather watery. Eaten cold, it was better since the watery flavor of the sauce wasn't as strong. That said, I do think the standard model Tombstone pizza is a better pizza. Overall grade: B- Then we had a bit of a gap here because I had basically tried most of the pizza brands that I actually wanted to try for this review. There are some more lower cost brands out there, but I figured they'd be mostly similar to the cheaper ones I already tried. Then I came across the final pizza for this review roundup, Screamin’ Sicilian Mountain of Meat, which I had on June 6th, 2025. This is another pizza from the Screamin’ Sicilian line, which is part of the Palermo Pizza Company of Wisconsin. I tried an all pepperoni version for the last pizza roundup and thought it was pretty good. It got an A-. I decided to try the Mountain of Meat, which has pepperoni, sausage, ham, and bacon, and has a stone fired crust. I liked it better than the all pepperoni version. The different meats blend together well, and I think this version of the crust is quite a bit better. It's a little bit thicker, but still quite crispy. Eaten cold, it likewise holds up quite well. The spiciness of the meat remains flavorful even when cold and the cheese holds it all together. Overall grade: A So to sum up after two pizza review posts, here are my favorites. Overall favorites: Pothole Meat Sweats and Pothole Kitchen Sink. Excellent strong runners-up: Heggie’s Pepperoni Pizza, Lotzza Motzza, Bellatoria, and the Screamin’ Sicilian Mountain of Meat. The downside of all these choices is that they tend to be expensive, usually $10 US or above. So with that in mind, here are best my choices for the best budget options, which would be Tombstone Pepperoni & Sausage and Target’s Good & Gather Pepperoni. Also, one advantage of frozen pizza is that you can add spices to flavor the taste. I found that frozen pizza in general frequently benefits from the addition of oregano or perhaps a dusting of garlic powder. So if you are looking for some frozen pizza, hopefully this will help you find one. So that is it for this week. Next week I promise we will go back to writing and publishing topics instead of pizza. Thanks for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on...
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Episode 255: A Look Back At My Favorite Scenes Of 2023
06/16/2025
Episode 255: A Look Back At My Favorite Scenes Of 2023
Due to an unexpected time shortage, this week we're looking back at Episode 182, where I discussed the favorite scenes I wrote in 2023. This coupon code will get you 50% off the audiobook of , Book #9 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: CROWN50 The coupon code is valid through July 9, 2025. So if you need a new audiobook this summer, !
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Episode 254: Ebook Pricing Strategies
06/09/2025
Episode 254: Ebook Pricing Strategies
In this week's episode, we look at five tips and tricks for optimal ebook pricing. This coupon code will get you 25% off the at my Payhip store: TOWER25 The coupon code is valid through June 30, 2025. So if you need a new ebook this summer, ! 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 254 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 5, 2025, and today we are looking at ebook pricing strategies. Before we get into that, we will do Coupon of the Week and have an update on my current writing and audiobook projects. First up is Coupon of the Week. This week's coupon code will get you 25% off the ebook versions of my Tower of Endless World Series at my Payhip store, and that is TOWER25. And as always, the coupon code and the links to the store will be in the show notes. This coupon code is valid through June the 30th, 2025, so if you need a new ebook series to read this summer, we have got you covered. Now for an update on my current writing projects. As of this recording, I am 53,000 words into Shield of Power, which will be the sixth and final book of my Shield War series, and that puts me on Chapter 13 of 29. I feel like the book is going to be between about 105,000 to 110,000 words in rough draft, but we will see when I get there. I'm hoping to have it out before the end of June, but there's a good chance it may slip to July, so listen to this space and watch my website for updates. I am also 104,000 words into Stealth and Spells Online: The Final Quest, which as the name implies, will be the third and final book of the Stealth and Spells trilogy. I am right in the middle of writing the climactic scenes of the story and because of the length and how far I've gotten and I've been chipping away at this since October, it will come out very quickly after Shield of Power, possibly even in the same month. I'm also 5,000 words into Ghost in the Siege, which will be the sixth and final book of the Ghost Armor series, and that should probably come out towards the end of summer, if all goes well. In audiobook news, Brad Wills is recording Shield of Battle and Hollis McCarthy is recording Ghost in the Corruption right now. I know they're hard at work at it because both of them sent me emails with questions about pronunciations today. Hopefully we'll have some exciting new audiobooks for you later this summer. 00:02:12 Main Topic: Ebook Pricing Strategies [Note: All Prices Referenced are USD] And now let's move right into our main topic, ebook pricing strategies, which is often a contentious topic for indie authors. We're going to go over five different ebook pricing strategies to look at when they're the most effective or why you might want to try them. I'll talk about when I have used each of them and why I chose to do so or not to do so, as the case might be. As I said, this is often a contentious topic for indie authors, especially newer indie authors who often have in their head an idea that their book is worth X amount of dollars because the amount of work they put into it, like for example, “my novel should be a minimum of $9.99 or $14.99 because of all the work I put into it. It was a year's worth of work, and if you can buy a fancy latte at Starbucks or $6 or $7 or whatever, then you should be able to pay $9.99 for this novel upon which I toiled for a year.” And that is a nice sentiment, but in reality it doesn't work that way for a couple of reasons. For one thing, people are only willing to drop that kind of money on authors that they've known for a long time, like hardcore Stephen King or James Patterson or Jack Reacher fans dropping $20 or $30 for the novel in hardcover when comes out the first time. That kind of loyalty has to be earned over the long term, and if you're brand a new indie author or a newish indie author, charging $9.99 for your ebook is something of an ask. For the second thing, an ebook is not a physical object, and there is a point where people blanch at paying a lot of money for an item that is essentially electronic and digital. If you're paying $9.99 for a paperback, at least you're getting the paperback, the physical object. Paying $9.99 for something utterly intangible like an ebook is a much harder sell. Because of that, the optimal price point for ebooks tends to be a bit lower than that. For the sake of not adding too many caveats to each point based on genre and format, let's assume for each of these strategies, the ebook we are pricing is a fantasy novel of about 90,000 words without any maps or images and is not being traditionally published by an established author. In an interview, Smashwords founder Mark Coker presented data from Smashwords that showed most indie authors selling full length fiction will see the most success setting their ebook prices at either $2.99, $3.99, or $4.99 (depending on genre). That is still the case, generally speaking. However, there are some special pricing strategies that may increase your sales, and that is what we'll be focusing on this episode. #1: The first of the five pricing strategies we will look at is permafree, and permafree means that the book is permanently set to free instead of just for a short period of time. Why does this work? People like free things. People will eagerly take something that's free while something that's even $2 or $3 will lead to hesitation on their part, especially for an unfamiliar author, and that is true of $0.99 as well. However, permafree is a strategy only makes financial sense if the book is the first book in a series and there are at least a few books in the series already published. If you have one book and make it permafree, that's fine if you want to give away the book to readers so it's read, but it will not make you any money. It makes more sense to make the first book in a series free when there are like four or five or more books in the series. Just setting a book to permafree is not enough on its own. You still need to spend money on ads and marketing, so you're relying on sales from the next several books in the series to subsidize the free book and marketing cost. Very often I will advertise the free first book in one of my series and then calculate whether the ad was successful or not based on how many copies of the rest of the books in the series that I have actually sold. There also needs to be a strong hook at the end of the first book to lure readers on to the second book to inspire readers to continue, but not an outright cliffhanger, which will annoy most readers and could hurt your reviews. If you're going to make your first book in the series free, it is a generally bad idea to end that book with a cliffhanger or to end that book with an unresolved main plot. People will get mad at you and accuse you of trying to nickel and dime them on the rest of the series. It's also a good idea to put the link to the second book right at the end of the first book in order to help the reader continue on in the series. You also need to accept that most of the attention for permafree titles often comes from so-called book hoarders. This strategy is not a great one for trying to get reviews as there is a significant segment of readers who blindly grab whatever is free and then they never get around to reading it, much less finishing it. In the same vein, you have to accept that the percentage of readers converting from the free ebook to the rest of the paid series will be much lower than the conversion from a paid book to the next paid book in the series normally would be. What kind of conversion rate am I talking about? If you have say, a conversion rate from the free first book to the paid second book of 5-10%, you are doing very well. How have I used the strategy? I've made almost all of my series starters permafree, and since I write fairly long series, it's easier for me to do that than for people with a series with only two or three books. Making books permafree has been a major part of my indie publishing efforts over the last 14 years, and I found it's pretty much the most consistent low effort thing I can do to drive sales. It's like a constant trickle, though it does work better on the non-Amazon stores than it does with Amazon today. #2: So now we will move on to our second pricing strategy, which is the $0.99 price. Some authors will temporarily set the $0.99 price at launch in order to gain some reviews and then raise the price once that has happened. Others will price the first book in the series at $0.99 and then price the subsequent books in the series higher, in a similar strategy to permafree. This strategy gets a higher percentage of the people reading the book than permafree and authors have reported a higher percentage of read through continuing to the next book as well. This price does well with BookBub deals and could be used temporarily for that. BookBub customers are extremely price sensitive and they expect steep discounts. The biggest downside of the strategy is that on sites like Amazon, you'll be paid a lower royalty rate of 35%, so any ads or marketing costs will effectively eat most of your profits. However, if your book is wide in all the stores, many of them offer better royalty rates than Amazon for books at $0.99. For myself, what I've done for long series is that I make the first book free and then the second book $0.99, and then all the books after there are full price. Obviously, you take a bit of a hit on the first few books in the series, but if you have a long series like I do, then you can definitely make up the lost costs with sales of the rest of the books. I've also used $0.99 to pretty good results with BookBub deals over the years. #3: The third pricing strategy we're going to look at is the box set. This strategy applies to a series since you're packaging multiple full length novels together and sometimes throwing in a short story or other special content. The important thing about pricing box sets is that it should be a substantial discount over buying the full length books in the sets separately. The price will be a bigger hook than adding special features. You might want to make the first box set less expensive than the subsequent ones in order to motivate readers to begin the series. This strategy is great for Kindle Unlimited (KU) since readers are getting multiple books but only have to take one of their allocated book spots in the KU Library. Longer books also lead to bigger payouts, since KU operates on pages per read system, which means that the longer the book is (and assuming someone actually reads it), you'll then get a bigger payout. This also applies somewhat in a more limited way for Kobo Plus, in the way that it calculates page reads. They use minutes read instead of page reads. How have I used this? I have many box sets, and because of the limitations of Amazon pricing, most of my box sets aren't above $9.99, but if the three novels in the box set are individually $4.99, that is a savings of 33% as opposed to buying the books individually. So I mostly did the box sets to provide a base for doing the box sets in audio, but they do also generate some income on their own because of the savings. #4: The fourth pricing strategy we're going to look at is coupons. The most common way to provide coupons in Indie Author World is either through Smashwords or a direct sales page, such as My Payhip store, which I mention frequently on this podcast. Coupons are a convenient way to make a book free to only a select group of people, such as newsletter subscribers or contest winners. It is by far the easiest and most flexible way to discount your books temporarily. For example, on Payhip, it only takes a couple minutes to set up a coupon and then it will be ready to use instantly or for whatever specific dates and times you have set the coupon to run. They are the most effective when they are short term to create a sense of urgency to buy the book, but not so short term that readers miss out on the deal. The biggest downside is that most buyers are not as familiar with using Smashwords or a direct sales page, so they may be hesitant to use a new site, especially if they have a large ebook collection on another platform like Kindle. How have I used this strategy? For years, I've used the Smashwords coupon strategy to give away a free short story when I publish a book (with Ghost in the Corruption, it was Ghost Spells, and when I finish Shield of Power, the short story for that will be called Consort of Darkness and newsletter subscribers will get a Smashwords coupon code they can use to get a free ebook copy of the short story). I also frequently do Coupon of the Week through my Payhip store, where I offer 25% off a featured ebook or series or 50% off an audiobook. Since the royalty rate on Payhip is higher than on Amazon or Audible, I'm able to offer generous sales prices without losing money on a discounted sale. So once you have a large enough catalog, coupons through direct sales can be an effective strategy. #5: And the fifth and final sales strategy we'll look at this episode is Kindle Countdown Deals. If your book is in Kindle Select/Kindle Unlimited, Kindle allows you to run a limited time discount on it. Readers will see a countdown clock showing how long they have to buy it at the price. To be eligible to run a Countdown Deal, your book must have been enrolled in KDP Select for at least 30 days, and your book's list price must have been unchanged for 30 days before and 14 days after the deal runs. There are some other requirements, so read Amazon's documentation page very carefully before you decide to run a Countdown Deal. The biggest advantage of a Countdown Deal is the royalty rate for the book during the deal will be based on the book's regular price and not what it's discounted to during the sale, so this is a nice way to try a lower price for your book. For example, if the book is usually $4.99 and during the Countdown Deal it is lowered to $0.99, you'll still get 70% of the sale rate. Now granted, 70% of $0.99 is not as good as 70% of $4.99, but you may be able to make it up in sales volume. This strategy gets a lot more viewers than a coupon with Smashwords or your direct sales page would. However, it's not nearly as flexible as those options. It requires some advanced planning. This method is most effective when paired with a marketing push, such as an increase in ad spending or a newsletter notifying your newsletter subscribers about the deal. The biggest downside of this strategy is that you have to be exclusive with Amazon in order to take advantage of the deal. If your books are wide, you can't do a Kindle Countdown Deal for them. I've used this strategy intermittently with limited success, I have to admit, because generally I don't have that many books in KU at any given time. That said, when I have had books in KU, I've tried Kindle Countdown deals and had moderate success with them. Overall, I do think the other methods I've already mentioned on this episode are more effective, but if you have books in KU, it is definitely worth trying a Kindle Countdown Deal in combination with some ads and a newsletter push. So hopefully these five pricing strategies will help you make sense of the pricing of books in Indie Author World and will be helpful to you as you decide how to price your own books. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy, and we will see you all next week.
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Episode 253: Self-Publishing Platforms
06/02/2025
Episode 253: Self-Publishing Platforms
In this week's episode, we take a look at the major self-publishing platforms that I use, and examine the pros and cons of each. This coupon code will get you 50% off the audiobook of , Book #8 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: DOOM50 The coupon code is valid through June 24, 2025. So if you need a new audiobook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 253 of The Pulp Writer Show. My name is Jonathan Moeller. Today is May 30th, 2025, and today we are looking at the current major self-publishing platforms and what they offer indie authors. Before we get to our main topic, we'll have Coupon of the Week and an update on my current writing projects. So let's start with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Doom of the Sorceress (book number eight in the Dragonskull series, as excellently narrated by Brad Wills) at my Payhip store. That code is DOOM50. And as always, we will have the coupon code and the links to the store in the show notes. This coupon code is valid through June 24th, 2025. So if you are setting out on summer travels this summer and you need an audiobook to listen to while you're in the car or plane, we have got you covered. So now for an update on my current writing and audiobook projects. Ghost in the Corruption (as I mentioned last week) is now out and available at all the ebook stores: Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and Payhip. It is selling well. So thank you all for that. Now that Ghost in the Corruption is finished, what am I working on next? Well, back in 2023, I finished the Dragonskull and The Silent Order series back to back, so I declared Summer 2023 to be my Summer of Finishing Things. Well, it looks like Summer 2025 is going to be the Super Summer of Finishing Things because I intend to finish three series back to back. First up is Shield of Power, the sixth and final book of The Shield War series. As of this publishing, I am 26,000 words into it, which puts me on Chapter 6 of 29. So I think it's going to end up being around 100,000-110,000 words long, and I am hoping it will be out in June, though it might slip to July depending on how things go. Once that is done, the next one up will be Stealth and Spells Online: Final Quest, which will be the third and very definitely final book of the Stealth and Spells Online trilogy. Believe it or not, I have been working on Final Quest on the side for so long that I passed the 100,000 word mark in that book this week. In fact, it's been a side project for so long that I don't remember how long I've been working on it, and I had to look up the metadata to check that I indeed started chipping away on it on October 18th, 2024. So I am very pleased that I'm nearly done with the rough draft and because of that reason, if all goes well, it'll come out very quickly after Shield of Power, since I think the rough draft will end up at about 125,000 to 130,000 words or in that neighborhood. Once Stealth and Spells Online: Final Quest is finished, I will then write Ghost in the Siege, which will be the sixth and final book of the Ghost Armor series. I am 1,500 words into that and hoping for that to come out in August or September, if all goes well. Once The Shield War, Stealth and Spells Online, and Ghost Armor are finished, I will finally be free to return to the Rivah and Nadia series. I realized that through all of 2024 and the first half of 2025, I had five unfinished series at the same time, and that was just too much for me to keep track of as a writer, and I think it may have been too much for the readers because it was too much of a wait between the different series as I worked my way through them. So five series at the same time is too much, so hence the Super Summer of Finishing Things. Going forward, I've decided that three unfinished series at the same time will be my maximum, which after the Super Summer of Finishing Things will be Cloak Mage, Half-Elven Thief, and a new epic fantasy series that I will set in the realm of Owyllain. In audiobook news, Brad Wills started working on Shield of Battle this week and Hollis McCarthy started working on Ghost in the Corruption, so hopefully before probably about July or thereabouts, we will have those audiobooks available for you to listen to. So that is where I'm at with my current writing projects. 00:03:49 Main Topic of the Week: Self-Publishing Platforms for Ebooks [Note: Information in this Episode is Very Likely to Change] So now let's move on to our main topic for the week, which is the main self-publishing platforms for ebooks. Today we will do a brief overview of the self-publishing platforms I currently use: Amazon/KDP, Barnes & Noble, Kobo, Google Play, and Draft2Digital/Smashwords. The reason I wanted to do this is because there are many scammy platforms for self-publishing out there, but fortunately there are also many legitimate ones. Today we'll compare several of the most popular ones for ebooks. Just to make things easier for comparison, we'll be using the term platform to discuss both retailers and aggregators and we're not going to talk about options for self-publishing print or audio formats today. We're going to focus solely on ebooks. First of all, what should you look for in a publishing platform? The first thing is to make sure you retain complete ownership of your content in all formats. Some of these scammer ones try to claim all rights to anything you try to post or sell through them, so that is definitely a red flag to watch out for. Make sure that you understand any exclusivity requirements of any programs that you sign up for such as KDP Select, such as if other formats like audio are also included in their requirements, how long exclusivity lasts, et cetera. If the platform requires exclusivity, that is definitely something to pay attention to. Make sure you do your research carefully to understand how pricing, royalties, and payments work on each individual platform. Sometimes some of them will pay quarterly, some of them pay monthly, and some of them pay you last month's royalties at the end of the month. Some of them like Amazon run like two months behind. Finally, and this is a big one, you should not have to pay any money in order to upload your work. If they are asking for money upfront, it is probably a scam. Now, there are some aggregators that don't take a percentage and instead charge you a yearly fee. I'm not talking about them in this podcast episode because I don't use them, but they are out there. One example would be Book Funnel, which does charge a yearly fee for you to use but provides a valuable service in being a backend for running your own store on like Payhip or Shopify, and there's a couple of other useful services in that way, but they're not a storefront and they don't take a percentage of any royalties. They just charge a yearly fee. So they're not the topic with this episode. All the platforms I've talked about today do not have any fees in order to upload. Reputable sites like Amazon or Kobo will instead take a percentage of each book's sale. It's also good to have a few realistic expectations before you start using self-publishing platforms, and one of them is that the platform is not a marketer. For example, many people complain that KDP doesn't showcase their books and they get lost in the millions of books available. However, none of these services are promising that you'll make the front page of their site just by publishing there. It's a common delusion among new indie authors that when you publish your first book, that's all you have to do and people will flock to it. Unfortunately, it doesn't work that way. In fact, since Amazon makes a small fortune off book ads, it's not in their interest to give away screen space for free, and this isn't to knock on Amazon, that's just the way the retail industry works. For example, if you go into a Target or a Walmart or another big box retailer, note the products that are prominently displayed on the aisle displays or the endcaps of the aisles. They didn't just get there randomly. The manufacturers of those products paid big money to Amazon and Target and Walmart and the other big box retailers to have their products featured there. In many cases, online commerce is no different. Getting your book uploaded onto a platform is just the first step. Promoting and marketing the book is up to you and strategies for those will vary based on which ones you choose to use. For example, if you choose to make your work exclusive to just one platform, it's not a good idea to run Facebook ads in countries where that platform either doesn't exist or where it's not terribly popular. Today we're going to be just focusing on comparing the platforms, not how to best to market from them. So what are the options? #1: First up is the most common platform people use and it's the 800 pound gorilla in the self-publishing space, and that is Amazon's Kindle Direct Publishing. And what are the pros and cons of KDP? Pro: They are the biggest force in ebook publishing in many countries, including the United States. Some authors find that as much as 80 to 95% of their ebook sales come from Amazon, even if they are not exclusive with Amazon. For myself, it's usually about 50 to 60% of my sales on any given month are from Amazon and the rest come from the other retailers. Heavy readers are generally very familiar with the Kindle Store interface and Library setup, and many readers are kind of locked into Amazon because they own Kindle devices, subscribe to Kindle Unlimited, and have large Kindle Libraries. So those are all the pros of publishing with KDP. Cons: If you're expecting a large portion of your sales to come from the print version of your book or if print sales are very important to you, be aware that many bookstores and libraries either can't or won't buy print books from Amazon, so you should find an additional platform for the print version such as Ingram Spark or maybe Barnes & Noble's print division. One big concern about going exclusive with Amazon is that you're losing readers who don't have Kindle books in their countries, people who are boycotting Amazon for a variety of reasons, people who are locked into another platform such as Apple or Kobo, or people who want to self-archive their ebooks since Amazon doesn't allow that anymore. If you're already wide, you'll have to look carefully at what percentage of your sales are non-Amazon and if this percentage is an amount you'd be comfortable risking losing in order to be exclusive. Occasionally authors do complain about the customer service available to KDP, especially if it's urgent. For myself, I've not personally had any huge problems with KDP customer service. That said, I think you should expect a lead time of about one to two business days on anything you ask because I usually go through the email form. Does KDP offer a subscription service? Yes. Kindle Unlimited (KU) readers pay a set amount and can read an unlimited number of books each month, although they're limited as to how many they can have in their library at any one time. Promotions happen regularly, usually based around big sales like Prime Day, and it can make a subscription as cheap as $0.99 for a three month period. Some also receive free subscriptions by buying certain Amazon products such as a new Kindle or Kindle Fire. The downside of being in Kindle Unlimited is the exclusivity. You can't be in KU without being exclusive with Amazon, or at least the specific book in question has to be exclusive. Not all of your books have to be exclusive, and many authors such as myself will usually put one series in KU and then make sure everything else is wide. You must agree to be exclusive with them for ninety days and that time period is renewable. What does KDP pay in terms of royalty? For $2.99 to $9.99, they give you 70% of the sale price. Under $2.99 and above $9.99, it's 35%. So that is sort of an encouragement from Amazon to price your ebooks in the $2.99 to $9.99 range. Currently I price new novels at $4.99 and do short stories at $0.99 cents. What do I do? I have all of my titles available through KDP. I have a smaller portion of my collection exclusive through KDP Select/KU, and I have only recently increased that amount of Select titles due to the economic downturn. I suspect that KU users are likely to hold onto their subscriptions while cutting other expenses because honestly, KU is a pretty good deal for readers and the monthly subscription costs is about the same as one tradpub frontlist ebook, but with a KU subscription, they could read thousands of books for the same price. The value of KU is really very strong for frequent romance, LitRPG, science fiction, and fantasy readers. There's a strong population in the KU subscriber base often referred to as binge readers. They care more about variety, discovering new books, and the ability to read a lot over the ability to read specific authors or stories. So overall, I think if you are self-publishing and even if you don't like Amazon very much or don't plan to go exclusive, it's still in your best interest to publish your ebook with them, even if you are wide and intend to do all the other retailers just because Amazon really is the biggest ebook platform out there at the moment. #2: Now, the next self-publishing platform we're going to look at is Barnes & Noble Press, which as the name implies, belongs to Barnes & Noble. The Pros: some people are never, ever going to let go of their Nooks or they already have a large personal ebook library through the Nook so they feel locked into that platform. These readers are the majority of people buying ebooks through Barnes & Noble, but fortunately that group tends to read a lot. There's also a lot of trust in Barnes & Noble as a brand, and that inspires people to continue buying from them. In fact, for a while in the indie author space at the end of the 2010s and the start of the 2020s, it was a regular prediction that Barnes & Noble was going to go out of business soon, but then the company was bought by a private equity firm, and while private equity firms often have a deserved bad reputation for stripping a company of assets and then selling it off at a bargain basement price (such as the fate of Red Lobster), that does not seem to be the case of what happened with Barnes & Noble and the company really has been strengthening in recent years. So they may be here to stay for a while. The downsides of publishing with Barnes & Noble Press is that Barnes & Noble is relatively a minor player in the ebook market, though usually in the top four of most indie author ebook sales if they're wide. They have shifted their focus to selling print books instead of Nook devices, especially in the retail space. Do they offer a subscription service? They do not. However, nothing about Barnes & Noble requires exclusivity, which is nice, and the royalty structure is pretty good. It's 70% over all titles over $0.99. So if you want, you could price your ebook at $0.99 or $19.99 and still make 70%, which you couldn't do with those prices on Amazon. #3: The next self-publishing platform we'll look at is Kobo Writing Life, which is the ebook platform to publish on Kobo, which is owned by Rakuten. Pros: Kobo is strong in the international market and will help you to reach readers in many countries. Based on my sales data, in Canada and Australia, Kobo is significantly bigger than Amazon for ebook sales. Kobo has also had a surge of recent media attention in the US as people seek out alternatives to Amazon and Kindle devices. The Con of Kobo, and this is a fairly small one, is that their US market share is still fairly small compared to Amazon or Barnes & Noble or some of the others. But as I mentioned, they're a lot stronger in Canada and Australia, and they do reach a lot of different countries, more than Amazon does. Does Kobo have a subscription service? Yes, Kobo Plus. Kobo Plus is significantly less expensive than Kindle Unlimited, and there's an additional tier that allows you to add audiobook content to the plan. The library isn't quite as extensive as KU though, though. I should note that in the years since Kobo has been introduced, I'd say about half of my revenue from Kobo (sometimes 60% of my revenue from Kobo) comes from Kobo Plus and not from direct ebook sales. So it's getting to the point where the majority of their ebook revenue I suspect, is coming from Kobo Plus and not direct Kobo sales. Do they require exclusivity? No, which is another strong selling point for Kobo Plus. For their royalty structure, ebooks over $2.99, you get 70% and any books over below $2.99, you get 45%, which is a more generous term than Amazon in terms of the royalty rate for below $2.99 and above $9.99. So what do I do? I currently use it as one of the platforms for my ebooks. It's been a pretty strong seller for me consistently over the years, and every Kobo book that I have is also available in Kobo Plus, which probably explains the revenue split I was talking about earlier. #4: The next platform we'll look at is Draft2Digital/Smashwords, which we'll do as one because Draft2Digital and Smashwords are in the process of merging. Draft2Digital is technically what's called an aggregator, where you upload your book and then they can publish on a variety of different platforms for you, and in exchange, they take a small cut of the sales. Draft2Digital is, in my opinion, probably the most effective way to get your ebooks through Apple and Smashwords. Apple does have its own direct uploading service, but I've never used it because there are a bit too many hoops to jump through. Draft2Digital does, as I mentioned, have a way to publish on multiple storefronts at once while managing uploads and sales reporting through just one interface. They're not a storefront in and of themselves, although since Draft2Digital does own Smashwords, Smashwords essentially acts as their storefront for them. Although Draft2Digital lists Amazon, Kobo, and Barnes & Noble as an option, most authors will upload to these sites separately, and in fact, that's what I do for myself. The Pros of Draft2Digital is that it's a definite time savings using Draft2Digital to publish across multiple platforms, especially with platforms like Apple that are more difficult or time consuming to learn. This is also a convenient way to make your work accessible to library platforms like Overdrive/Libby, Hoopla, and Bibliotheca, if that is important to you. Library sales have never been a huge priority of mine, but I've never been opposed to them either, so I usually just flip those switches on and then don't think about it again. The Cons for Draft2Digital are that there was a period after the Smashwords migration where they received complaints about customer service and difficulty in setting up tax information, though I think that is mostly ironed out now. One potential hazard for Draft2Digital with a very specific subset of writers is that if you are a writer of, shall we say, very hard erotica, the sort that ends up in very restricted categories on most stores, you will probably have trouble publishing through Draft2Digital. This is not, however, a problem that's unique to Draft2Digital. Amazon has what is called the “erotica dungeon”, where if you publish certain kinds of, like we said, very harsh erotica, your book isn't searchable on the Amazon store. You can link to it directly, but...
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Episode 252: Winter/Spring 2025 Movie Roundup
05/26/2025
Episode 252: Winter/Spring 2025 Movie Roundup
In this week's episode, I take a look at the movies and streaming shows I watched in Winter and Spring 2025. This week's coupon code will get you 25% off at my Payhip store: JUNE25 The coupon code is valid through June 17, 2025. So if you need a new ebook this summer, ! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 252 of The Pulp Writer Show. My name is Jonathan Moeller. Today is May 23rd, 2025, and today we are looking at the movies and streaming shows I watched in Winter and Spring 2025. We missed doing an episode last week for the simple reason that the day before I wanted to record, we had a bad thunderstorm that knocked down large portions of my fence, so my recording time was instead spent on emergency fence repair. However, the situation is under control, so hopefully we'll be back to weekly episodes for the immediate future. And now before we get to our main topics, let's have Coupon of the Week and then a progress update on my current writing projects. So first up, Coupon of the Week. This week's coupon code will get you 25% off the ebook version of all my short story anthologies at my Payhip store and that is JUNE25. As always, the coupon code and links will be available in the show notes. This coupon code is valid through June the 17th, 2025, so if you need a new ebook for this summer, we have got you covered. And now an update on my current writing projects. Ghost in the Corruption is finished. It is publishing right now. In fact, I paused the publishing process to record this and so by the time this episode goes live, hopefully Ghost in the Corruption should be available at all ebook stores. My next main project now that Ghost in the Corruption is done will be Shield of Power and as of this recording I am 15,000 words into it. My secondary projects will be Stealth and Spells Online: Final Quest and I'm 97,000 words into that, so hopefully that will come out very shortly after Shield of Power and I'll also be starting Ghost in the Siege, the final book in the Ghost Armor series as another secondary project and I'm currently zero words into that. So that is where I'm at with my current writing projects. In audiobook news, Ghost in the Assembly (as excellently narrated by Hollis McCarthy) is now out and should be available at all the usual audiobook stores so you can listen to that if you are traveling for the summer. Recording of Shield of Battle (as excellently narrated by Brad Wills) is underway soon. I believe he's starting it this week, so hopefully we will have another audiobook in the Shield War series for you before too much longer. So that's where I'm at with my current writing projects. 00:02:17 Main Topic: Winter/Spring 2025 Movie Roundup And now let's move on, without any further ado, to our main topic. Summer is almost upon us, which means it's time for my Winter/Spring 2025 Movie Roundup. As usual, the movies and streaming shows are listed in order for my least favorite to my most favorite. The grades are based upon my own thoughts and opinions and are therefore wholly subjective. With all of that said, let's get to the movies and our first entry is MacGruber, which came out in 2010 and in all honesty, this might be objectively the worst movie I have ever seen. The Saturday Night Live MacGruber sketches are a parody of the old MacGyver action show from the ‘80s. And so the movie is essentially the sketch stretched out to make a parody of an ‘80s action movie. It is aggressively dumb and crude. Its only redeeming feature is that the movie knows it's quite stupid and so leans into the stupidity hard. I'll say this in its favor, MacGruber has no pretensions that is a good movie and does not take itself seriously and then runs away hard with that fact. For that he gets a plus, but nothing else. Overall grade: F+ Next up is Down Periscope, which came out in 1996. Now the fundamental question of any movie is the one Russell Crowe shouted at the audience in Gladiator: “Are you not entertained?” Sadly, I was not entertained with Down Periscope. This wanted to be a parody of Cold War era submarine thrillers like The Hunt for Red October, I say wanted because it didn't really succeed. Kelsey Grammer plays Lieutenant Commander Thomas Dodge, an unorthodox US Navy officer who wants command of his own nuclear sub, but he's alienated a few admirals, which is not traditionally a path to career advancement in the military. Dodge gets his chance in a Navy wargame where he has to command a diesel sub against nuclear subs. Sometimes parodies are so good that they become an example of the thing they are parodying (Hot Fuzz and Star Trek: Lower Decks are excellent examples of this phenomenon). The trouble is that the movie takes itself too seriously and just isn't all that funny. A few funny bits, true, but not enough of them. In the end, this was dumb funny but didn't resonate with me the way other dumb funny movies like Dodgeball and Tropic Thunder did. Overall grade: D Next up is Deadpool and Wolverine, which came out in 2024. Unlike Down Periscope, I was entertained with this movie, though both movies reside on the dumb funny spectrum. Deadpool and Wolverine is basically one long meta in-joke/love letter for the last 30 years of superhero movies. If you've seen enough of those movies, you'll find those movies funny, if occasionally rather tasteless. If you haven't seen enough of those movies, Deadpool and Wolverine will just be incomprehensible. The plot is that Wade Wilson AKA Deadpool gets pulled into some Marvel style multiverse nonsense. To save his universe from destruction, he needs to recruit a Wolverine since in his universe, Wolverine died heroically. In the process, Deadpool stumbles across the worst Wolverine in the multiverse. Together they have to overcome their mutual dislike and attempt to save Deadpool’s universe from destruction at the hands of a rogue branch of the Time Variance Authority. This means the movie can bring in a lot of cameos from past Marvel films. Hugh Jackman's performance really carries the movie on its back. Like I said, this movie is essentially one very long Marvel in-joke. I thought it was funny. I definitely think it can't stand on its own without having seen a sufficient number of the other Marvel movies. Overall grade: C Our next movie is the Ministry of Ungentlemanly Warfare, which came out in 2024. This is very loosely (with an emphasis on “very”) based on Operation Postmaster during World War II, when British Special Forces seized some Italian ships that had been supplying parts for German U-boats. It was entertaining to watch but it couldn't quite make up its mind tonally if it was a war thriller or a heist movie about Western desperados recruited into a crew. It kind of tried to do both at the same time, which killed the momentum. Like, the first parts of the movie where the protagonists take out a Nazi patrol boat and then free a prisoner from a base were good thriller stuff, but then the plot fused with the heist stuff and really slowed down through the middle forty percent or so. It was also oddly stylized with a lot of spaghetti western-style music that seemed out of place and some stuff just didn't make sense, like at the end after pulling off the mission, the protagonists were all arrested. That just seems bizarre since if anything, Winston Churchill and a lot of the British wartime leadership were enthusiastic about special operations and probably had too much confidence in the effectiveness of covert operations. So I did enjoy watching this, but I can see why it didn't make a lot of money at the box office. Overall Grade: C Next up is The Gorge, which came out in 2025. This was a peculiar mix of science fiction, romance, and horror. For the romance part, perhaps shooting zombies together is a good idea for a first date. Before I dig into the movie, a brief rant. In one scene, a character is using a chainsaw with no protective gear whatsoever and she's not fighting zombies or anything in a situation where she has to pick up a chainsaw without preparing first. She's trimming branches to pass time. If you're using a chainsaw, at a minimum you want protective eyewear and headphones. Ideally you'd want chainsaw pants as well to reduce the chance of serious injury if you slip and swing the saw into your leg. Since I became a homeowner, I've used a chainsaw a number of times and believe me, you definitely want good eye and ear protection. This has been your public safety announcement for this movie review. Anyway, loner former sniper Levi is approached by a high ranking intelligence officer giving him a mysterious job. He needs to guard a tower overlooking a mysterious mist-filled gorge for one year. On the other side of the gorge is another tower, guarded by an elite Lithuanian sniper named Drasa. Like Levi, Drasa has a fair bit of emotional damage and they're officially forbidden to communicate. However, they're both lonely and they soon start communicating over the gorge using telescopes and whiteboard messages. Eventually Levi gets emotionally close enough to Drasa to rig a zipline to cross the gorge and speak with her in person. Unfortunately, it turns out the gorge is full of twisted creatures that storm out and attack and the job of the two snipers is to keep them contained. If Levi and Drasa want to save their lives, they'll need to unravel the dark secret within the gorge. This movie was interesting and I enjoyed watching it, but it falls apart if you think about it too much (or at all). Like the chainsaw thing I ranted about above. The entire movie runs on that sort of logic. That said, I appreciate how the filmmakers were trying something new instead of something like Deadpool and Wolverine. Additionally, this was an Apple+ movie and it's interesting how Apple's approach to streaming is to just make a whole bunch of random stuff that's totally distinct, from Ted Lasso to Mythic Quest to Severance to The Gorge. It's like, “we have more money than most countries, so we're going to make Ted Lasso because we feel like it.” Then again, Apple+ is apparently losing a billion dollars every year, so maybe they'll eventually change their minds about that approach. Overall Grade: B- Next up is Click, which came out in 2006. Cross It's a Wonderful Life with A Christmas Carol and the comedic style of Adam Sandler and you end up with Click. Basically Sandler plays Michael Newman, a workaholic architect with a demanding boss and increasingly strained relationship with his wife and children due to his workload. In a fit of exasperation with his situation, he goes to Bed Bath and Beyond, where he encounters an eccentric employee named Morty (played entertainingly by Christopher Walken). Morty gives him a remote control that lets him fast forward through time, which Michael then uses to skip the boring and tedious parts of his life, but he overuses the remote and goes too far into the future and sees the disastrous results of his current life choices. Definitely a story used in A Christmas Carol and It's a Wonderful Life but effectively told and I was entertained (rather on the crude side, though). Overall Grade: B- Next up is Mr. Deeds, which came out in 2002. This was actually one of Adam Sandler's better movies, in my opinion. It was a remake of the ‘30s movie Mr. Deeds Goes To Town. In this new version, Sandler plays Longfellow Deeds, a popular pizzeria owner in a small New Hampshire town. Unbeknownst to Deeds, his uncle is the owner of a major media mega corporation and when he dies, Deeds is his legal heir. When the company's CEO and chief lawyer arrive at the pizzeria to inform him of this fact, Deeds goes to New York and soon finds himself involved in the CEO's sinister machinations. Yet he happens to rescue an attractive woman from a mugger, but there is more to her than meets the eye. The movie was funny and not as crude, well, not quite as crude as some of Sandler's other stuff. It had good story structure and several great lines, my favorite of which was “he was weak and cowardly and wore far too much cologne.” Sandler's movies, in a strange way, are often very medieval. Like various medieval fables had a savvy peasant outwitting pompous lords, greedy merchants, and corrupt clergymen. The best Adam Sandler protagonist tends to be a good natured everyman who defeats the modern equivalent of medieval authority figures- evil CEOs, arrogant star athletes, sinister bureaucrats and so forth. Overall Grade: B Next up is House of David, which came out in 2025 and this is basically the story of King David from the Bible told in the format of an epic fantasy TV series. Like if someone wanted to do an epic fantasy series about Conan the Barbarian, it could follow the same stylistic format as this show. And of course Conan and David followed a similar path from adventurer to king. Anyway, if one were to pick a part of the Bible from which to make a movie or TV series, the story of David would be an excellent choice because David's life was so dramatic that it would hardly require any embellishments in the adaptation. The story is in the Books of First and Second Samuel. King Saul is ruling over the Israelites around 1000 BC or so, but has grown arrogant. Consequently, God instructs the prophet Samuel to inform Saul that the kingdom will be taken away from him and given to another. God then dispatches Samuel to anoint David as the new king of Israel. David is a humble shepherd but then enters Saul's service and undertakes feats of daring, starting with defeating the giant Goliath and leading Saul's troops to victory and battle against Israel's numerous enemies. (The Iron Age Middle East was even less peaceful than it is now.) Eventually, Saul's paranoia and madness gets the best of him and he turns on David, who flees into exile. After Saul and his sons are killed in battle with the Philistines. David returns and becomes the acknowledged king after a short civil war with Saul's surviving sons and followers. If Saul's fatal flaw was his arrogance of pride, David’s seems to have been women. While the story of David and Bathsheba is well known, David nonetheless had eight wives (most of them at the same time) and an unknown but undoubtedly large number of concubines. Naturally David's children from his various wives and concubines did not get along and David was almost deposed due to the conflicts between his children. Unlike Saul and later David's son Solomon, David was willing to repent when a prophet of God informed him of wrongdoing and to be fair to David, monogamy was generally not practiced among Early Iron Age Middle Eastern monarchies and dynastic struggles between brothers from different mothers to seize their father's kingdoms were quite common, but enough historical digression. Back to the show, which covered David's life up to the death of Goliath. I thought it was quite well done. Good performances, good cinematography, excellent battles, good set design and costuming, and a strong soundtrack. All the actors were good, but I really think the standout performances were Stephen Lang as Samuel, Ali Sulaman is King Saul, Ayelet Zurer as Saul's wife Queen Ahinoam, and Davood Ghadami as David’s jerkish (but exasperated and well-intentioned) eldest brother Eliab. Martyn Ford just looks extremely formidable as Goliath. You definitely believe no one in their right mind want to fight this guy. Making fiction of any kind based on sacred religious texts is often tricky because no matter what you do, someone's going to get mad at you. The show has an extensive disclaimer at the beginning of each episode saying that it is fiction inspired by the Bible. That said, House of David doesn't really alter or deviate from the Biblical account, though it expands upon some things for the sake of storytelling. Queen Ahinoam is only mentioned once in the Bible as the wife of Saul, but she has an expanded role in the show and is shown as the one who essentially introduces Saul to the Witch of Endor. Goliath also gets backstory as one of the “Anakim,” a race of giants that lived in Canaan in ancient times, which is something that is only mentioned in passing in the Old Testament. Overall, I enjoyed the show and I hope it gets a second season. What's interesting, from a larger perspective, is to see how the wheel of history keeps turning. In the 1950s and the 1960s, Biblical epics were a major film genre. The 10 Commandments and Ben Hur with Charlton Heston are probably the ones best remembered today. Eventually, the genre just sort of ran out of gas, much the way superhero movies were in vogue for about 20 years and began running out of steam around 2023 or so. Like, I enjoyed Thunderbolts (which we're going to talk about in a little bit), but it's not going to make a billion dollars the way Marvel stuff often did in the 2010s. The wheel just keeps turning and perhaps has come back around to the popularity of Biblical epics once more. Overall Grade: A Next up is Chef, which came out in 2014. I actually saw this back in 2021, but I watched it again recently to refresh my memory and here are my thoughts. I quite liked it. It's about a chef named Carl Casper, who's increasingly unhappy with his work after he gets fired over a Twitter war with a writer who criticized his cooking. Carl is out of options and so he starts a food truck and has to both rediscover his love of cooking and reconnect with his ex-wife and 10-year-old son. In Storytelling: How to Write a Novel (my book about writing), I talked about different kinds of conflict. Carl's conflict is an excellent example of an entirely internal conflict. The critic is an external enemy, but he's basically the inciting incident. Carl's real enemy is his own internal conflict about art versus commerce and a strained relationship with his son. I recommend the movie. It was rated R for bad language, but there's no nudity or explicit sexual content and honestly, if you've ever worked in a restaurant kitchen or a warehouse, you've heard much worse in terms of language. The movie also has an extremely valuable lesson: stay off social media when you're angry. Overall Grade: A Next up is Thunderbolts, which came out in 2025 and I thought this was pretty good, both very dark and yet with quite a lot of humor to balance the darkness. Former assassin Yelena Belova has been working as a mercenary for the sinister director of the CIA, Valentina de Fontaine (now there's a villain name if there ever was one). Yelena has grown disillusioned with her life and career and is suffering from increasing depression since she never really dealt with the death of her sister. Valentina promises her one last job, only for Yelena to realize that Valentina decided to dispose of all her freelance contractors at once, which includes US Agent and Ghost (previously seen in The Falcon and the Winter Soldier and Antman and the Wasp). In the process of escaping Valentina's trap, Yelena stumbles across a mysterious man who identifies himself as Bob, who has no memory of how he got there, but shows increasingly unusual abilities. Yelena wants to deal with Valentina's betrayal, but it turns out one of Valentina's science projects has gotten out of control and is threatening the world. The movie was well constructed enough that it didn't rely too heavily on previous Marvel continuity. It was there, but you probably wouldn't be lost without it. It almost feels like Marvel looked at the stuff they did the last couple of years and said, okay, a lot of this didn't work, but makes great raw material for new things. It helped that the central conflict was in the end, very human and about the characters, not stopping a generic...
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Episode 251: Ebook Formatting Tools
05/12/2025
Episode 251: Ebook Formatting Tools
In this week's episode, we take a look at four different ebook formatting tools for indie authors. We also discuss the phenomenon of Star Wars day. This coupon code will get you 25% off the : MALISON25 The coupon code is valid through June 3, 2025. So if you need a new book for spring, TRANSCRIPT 00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 251 of The Pulp Writer Show. My name is Jonathan Moeller. Today is May 9, 2025, and today we are looking at ebook formatting tools. Before we get into our main topic, we'll have Coupon of the Week, a progress update at my current writing and audiobook projects, and then Question of the Week. We'll also close out the show with a preview of my new audiobook Ghost in the Assembly (as excellently narrated by Hollis McCarthy). This week's coupon code will get you 25% off the ebook of Malison: The Complete Series at my Payhip store, and that is MALISON25. As always, we'll have the coupon code and the links in the show notes for this episode. This coupon code is valid through June the 3, 2025. So if you need a new ebook for spring, we have got you covered. Now here's where I'm at with my current writing projects. I am 87,000 words into Ghost in the Corruption and I’m hoping to hit 90,000 words by the end of today. So if all goes well, I will finish it up later this week and then begin editing. I am also 9,000 words into what my next project will be, which is Shield of Power, the final book in The Shield War series. I'm also 91,000 words into Stealth and Spells Online: Final Quest, and that will be my main project after Shield of Power is finished. So my writing goals for the next couple months will be Ghost in the Corruption, Shield of Power, Stealth and Spells Online: Final Quest, and then the final book in The Ghost Armor series (the title of which I should really decide since I'm getting close to being finished with the fifth book). In audiobook news, recording of Ghost in the Assembly (as excellently narrated by Hollis McCarthy) is finished. That should be turning up on all the various audiobook stores before too much longer. Shield of Deception (as excellently narrated by Brad Wills) is finished and available at all the audio stores: Audible, Apple, Google Play, Spotify, Chirp, and all the others. You can get that right now. Brad should be starting a recording of Shield of Battle sometime in the second half of May, if all goes well. So that is where I'm at with my current writing projects. 00:02:09 Question of the Week And now let's move on to Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question: what is your favorite Star Wars? The inspiration for this question is the fact that May the Fourth has become Star Wars Day (in a very tongue in cheek manner). And as you might expect, we had a variety of responses to this question. Justin says: I have not seen any Star Wars TV series, but your other choices are mine as well. I have the Trawn Trilogy in the box set and got a PC joystick just for playing TIE Fighter again. Jonathan D. says: Empire Strikes Back is still the best film. I cannot get into the Disney canon after they destroyed the Expanded Universe. I watched The Force Awakens and that killed any interest in watching Disney Star Wars for me. Books is either Heir to the Empire Trilogy or the Darth Bain trilogy. A well done film adaptation of the Darth Bain books would be the only thing that would make me want to watch any new films. Video games would have to be Knight of the Old Republic 1 or 2, with Jedi Academy coming in third. The original Battlefront games were also great. John Paul says: Loved the Mandalorian and the Book of Boba Fett, especially when they had the characters from each other's show guest starring in them. I saw somewhere they aren’t making another series, but [there] was talk about a TV movie to finish it off, but [they are] now showing Series 4 on IBMD with no date. I grew up with the original trilogy though some of the later films are good, especially the special effects, though Jar Jar Binks spoiled the first three movies. Maybe they should reedit the character out since Lucas has spent some money on adding new effects to the trilogy to bring in line with the new movies. Skeleton Crew made me think of the movie Flight of the Navigator with Star Wars added, so I enjoyed that even though it's mainly for kids. I have fond memories of Space Invaders with the sidekick from the original Fall Guy TV show. Again, made for kids though adults can enjoy if they watch tongue in cheek. Andrew says: There are only three Star Wars movies, of which Empire Strikes Back is my favorite. I really enjoyed Mandalorian Season One. Now Star Wars is dead to me, except for lightsaber battle videos. I really like the Princess Bride Battles. I played TIE Fighter, Dark Forces, and Knights of the Old Republic. Tom says: Favorite film, Rogue One. With you on Mandalorian Season Two as favorite TV show. Favorite game, Rogue Squadron. Tracy says: My favorite was Return of the Jedi. Jenny says: Thrawn Trilogy for sure! Dark Forces was my very first computer game, so it's always going to hold a special place in my heart. William says: The unofficial remasters of the original trilogy from preserved reels are a godsend. MG says: Knights of the Old Republic was quite good and Knights of the Old Republic 2. John K. says: I'm a grim dark sort of guy. Really liked Rogue One but it’s slightly edged out by the original Episode IV. I absolutely love Andor but honestly, have not hated anything. Enjoyed them all. I was a nut for the original X-Wing game. Got good enough to one shot TIE Fighters with one quad shot and rarely missed and learned how to solo Star Destroyers pretty easily, though it would take forever. Having played the game that John K. is talking about, I can agree with him that you could take down Star Destroyers in your X-Wing if you knew what you were doing, but it really would take forever. Dave says: Book wise, I really enjoyed the Thrawn books by Timothy Zahn, also the X-Wing series by Michael A. Stackpole was a personal favorite. And finally Michael says: I agree on Empire Strikes Back though as a kid, I disliked the lack of upbeat movie. Also really liked the Solo movie. I confess I found the Thrawn books underwhelming, though the original Star Wars novelization is pretty good. And finally, I got to agree on TIE Fighter, such great game. Also, I have a soft spot for Jedi Knight: Dark Forces 2. For myself, I would have to break it down into four categories because Star Wars media covers so many different formats now. For favorite movie, I would say Empire Strikes Back, with Return of the Jedi as the runner up. For the favorite TV series, Season 2 of The Mandalorian. For my favorite book, The Thrawn Trilogy by Timothy Zahn, with Revenge of the Sith by Matthew Stover, Darth Plagueis by James Luceno, and The Darth Bane Trilogy by Drew Karpyshyn coming in as strong runners up. Seriously, if you’re listening to this podcast, you probably enjoy reading books, so these five are definitely worth your time. For my favorite video games, I would say TIE Fighter, with Knights of the Old Republic as a very close runner-up. But TIE Fighter was definitely my favorite. In the game, you play as an Imperial pilot, and the designers had the clever idea of making the Empire sympathetic by having the player spend most of the missions hunting ruthless pirates, suppressing alien civil wars, and fighting renegade Imperial warlords who are trying to overthrow the Emperor. In the last two expansion packs for the game, the player is flying as Grand Admiral Thrawn’s elite pilot against the renegade Grand Admiral Zaarin, and finally defeating Zaarin after like forty missions was VERY satisfying. So those are my favorite Star Wars media items. As we can see. there is quite a range of opinion in the answer to that question. 00:06:54 Main Topic: Ebook Formatting Tools Now let's move on to our main topic, which is ebook formatting tools. And this is an important thing for indie authors to discuss because if you do want to self-publish your books, it is one of those foundational skills you have to master. You need to know what kind of file format the platforms you're publishing to you take and how to produce it. Now this is something you can hire out but you really, really shouldn't in my opinion, especially because some ebook formatting services charge as much as $2,000 to turn a Word document into files ready to upload for ebook stores. Considering that it is something you can easily do yourself with free tools and a little bit of practice, spending any amount of money on it is probably a waste. I mean, there's a difference between the kind of intricate formatting you would need for say, a full color medical textbook with illustrations and a 60,000 word romance novel. Fortunately, all the major software programs are nowhere near as expensive as $2,000 a book and don't have as much of a learning curve as you might expect. Both video and written tutorials are plentiful for all of these options, making it easy to learn at your own pace. Today we're going to go over four software options for formatting ebooks and discuss their pros, cons, and the best uses for them. Although some of these products have word processing functionality and other features built in, today we'll focus on just the ebook formatting part of the software. #1: The first option we will look at is Atticus. Atticus is from the same company that makes Publisher Rocket, which is a software program I've spoken of very favorably of on the show over the years. The company has made an effort to understand the needs of authors over the years and added new features to Publisher Rocket consistently as time went on. The company Kindlepreneur has also made significant enhancements to Atticus since it launched. As of the time of this recording, it is a one-time purchase option that has free ongoing updates and the current cost is $147 (in United States dollars). Expensive, but the founder of the company Dave Chesson has said frequently he doesn't like software subscriptions. So hopefully this will continue to be a one-time fee and not become a subscription thing. So here are the pros to using Atticus. It is less expensive than Vellum and has the same features. It works on operating systems other than Mac. In theory, since it has a web client, it can work on any platform. Reviewers say it is very pleasant to use and those who want a lot of customization options are generally happy with it and it has a nice tool for creating and reusing the template for things like author bios or link pages. The con is that it does require an Internet connection to use and you have to have a computer connected to the Internet. Some people also prefer not to have their work stored in the cloud like Atticus does. Some users report slowness while opening or closing or when saving a file, especially if it's a book with a high word account. Because of the online requirement, there can be issues related to syncing. It does not support .mobi as a file export option. However, that's not a big deal anymore because Amazon is officially phasing out the .mobi file extension and is requiring people to use .epub. So this is not a major point and it's only for people who have a customer base with very old e-readers that can't handle .epub. And finally, Atticus does not offer a free trial period if you just want to try it out, but does offer a refund within the first 30 days if you try it and decide that you don't like it. So what users would find Atticus the best? It's probably best for PC or Linux users who don't want a Mac and also want to have lots of fine control of your formatting or customizing your layout. Atticus is also heavily built around collaboration, where different people can work on the same file. So if you do work with a team (and many indie authors do) or are co-writing a book, then Atticus might be a good tool for you to use. #2: The second program we're going to look at is called Vellum. Vellum has been seen as the default option for ebook formatting for a lot of writers for a while now. As of the time of recording, there is a one-time purchase option that has free ongoing updates. The current cost is $199 for the ebook only version or $249 for the version that includes paperbacks. Vellum has gone on sale occasionally in the past, usually for Cyber Monday in November. The pros for Vellum are that many reviewers consider it the best option for ebook formatting and say it delivers professional results without too much work and a minimal learning curve. Vellum lets you try out the software for free, but you won't be able to export the files you're publishing until the software is purchased. Like Atticus, it offers a 30 day window for a refund. Vellum is not cloud-based software and it can be used offline. So if you are, for instance, working on a laptop on the road with spotty internet connectivity, this can be a lifesaver. Now for the cons and the biggest con is a big one- that Vellum is Macintosh only. You need to have a Mac to use it and it is not currently available for Windows and Linux. The developers have said that presently they have no plans to port it to either Windows or Linux. It will also not work on iOS, so that means you can't run it on your iPad or your iPhone. You can in theory use it on a PC with a Mac OS virtual machine, but people have reported very mixed success with that. The other con is that it is the most expensive option. So the users this is best for I think would be if you already have a Mac or you are willing to buy a Mac for just one piece of software. #3: The third software program we're going to look at is called Jutoh. Jutoh is a labor of love, mainly created by two people in the UK and has been around for a long, long time. As of the time of this recording, there is a one-time purchase option that costs $45 (US dollars) and a Plus version for $90 that supports some additional features. It currently offers a free trial that you can download and install, but functionality is limited in the trial version. The pros of Jutoh is that it works on Windows, Mac, and most versions of Linux. It is not cloud-based software/is local to your computer. It does not need a constant Internet connection to function. Reviewers frequently praised how responsive their customer support is and of the paid options we are discussing, it will be the least expensive of all of them. The cons are the interface is a bit dated. It does kind of look like something from the early 2000s in terms of the buttons and where they are. Because of that, it can be more difficult for some users to use than Atticus or Vellum. It does not create PDFs or print ready files, so you would not be able to use it to format your files for print books, which is something both Atticus and Vellum offer. I think this is best used for users who want a less expensive option than Atticus or Vellum or a PC user who wants a non-cloud based option. #4: The fourth and final program we're going to look at is called Kindle Create. And as of this recording, it is the only one of these four options that is free. It is a free download. This software is created and maintained by Amazon. The pro? It's free and you can use the .epubs it creates to upload your books onto other platforms. Just because you've made your ebook in Amazon Create, that doesn't mean you can't use the file for Barnes & Noble and Kobo and Apple and so forth. You can go ahead and do that. However, because it is free software, there are quite a few cons to it. The functionality is pretty limited and only a few fonts are available. It is not good with complex layouts and Amazon's own documentation recommends not using it for books with tables, footnotes, or complex text formatting. The program doesn't handle edits well. There are people who write books in Vellum even though the developers don't exactly recommend that. And Atticus is designed to have books written in it. However, Kindle Create definitely cannot handle that very well. Windows and Mac are supported, but you can't install it on Linux. Kindle Create no longer supports .mobi as a file export option since Amazon is moving away from that option and most other vendors haven't used it ever. That is a minor point. I think Kindle Create is best used by users who are just starting out and don't have much in the way of budget and have books that don't require a lot of complex formatting. Kindle Create is actually quite good for novels because novels in general don't have a lot of complex formatting and because it's free, it has a little bit of a steeper learning curve, but that can be advantageous as well. So looking at those four options, what do I use and why? Well, for the first seven or so years I was self-publishing, I didn't use any of these. I used a program called Sigil, which is an .epub editor. And if Kindle Create has a high learning curve, Sigil’s is much higher because you're essentially editing the raw guts of the .epub file. I was content using that for a number of years, but what I needed was a program that would make uploading print books and formatting print books much easier because at the time I was using Create Space and Create Space required a specialized Word template that was just an enormous headache to use. And the reason that many of the Frostborn books have exactly 24 chapters is because I had a template that worked really well with 24 chapters for print books and I wasn't going to mess that up by trying to add a chapter or have one fewer chapter. So for some of the Frostborn books, I made sure there were 24 chapters. Obviously this was not a tenable situation for the print books, even though I was happy using Sigil for the eBooks. So I eventually heard good things about Vellum. In 2018 (I believe) I got a used Mac and installed Vellum and started using that for print books. I was much happier with that. Because the books looked so good in print, I eventually switched over to using Vellum for formatting my ebooks as well and I've been using that ever since. So my main ebook format writing program (as of May 9, 2025) is Vellum and I have a Mac specifically for that purpose. However, I also has high praise to say about Jutoh. I got started using Jutoh because for a while, Smashwords required you to upload a book using a specialized Word format. They didn't accept .epubs for the longest time and formatting a book in that proper Word format for Smashwords was a large headache, I have to admit. I never managed to get it automated quite right. And I had frequent problems with Smashwords rejecting the Word document I uploaded and so forth. Eventually, I discovered that Jutoh also had an export option for creating Smashwords-friendly Word documents. So I tried it out and that was just a godsend, I have to admit. It saved me so much time. So for about seven years as well, I used Jutoh for Smashwords formatting. However, in 2024 after Smashwords was acquired by Draft 2 Digital and the two companies became more and more merged, Smashwords changed and now accepts properly formatted .epubs. They don't do that specialized Word document thing anymore, which has made it much easier to upload files to Smashwords, I must say. But that also means that I've used Jutoh less and less in favor of Vellum because I no longer need those specially formatted Word documents. However, I do have nothing but positive things to say about Jutoh; it is a very good program. If you don't want to shell out the $249 for Vellum or if you don't...
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Episode 250: Writing Full-Time, Expectations vs. Reality
05/05/2025
Episode 250: Writing Full-Time, Expectations vs. Reality
It's the 250th episode of The Pulp Writer Show! To celebrate this occasion, this episode takes a look at the expectations people have of a full-time writer's life and contrasts them with the reality. This coupon code will get you 50% off the (as excellently narrated by Brad Wills), at my Payhip store: TALONS50 The coupon code is valid through May 27, 2025. So if you need a new audiobook for spring, TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 250 of The Pulp Writer Show. My name is Jonathan Moeller. Today is May 2, 2025, and today we're looking at what it is really like to be a full-time writer. This is also the 250th episode of the podcast, so thank you all for listening to the podcast over these last six years. Before I started recording, I totaled up the total length of previous podcast episodes and came to about 78 hours, give or take. That's like three days of continuous talking, which sounds less impressive when you realize it was recorded over the last six years. Thank you all for listening and here's hoping you can stick around with the next 250 episodes. Before we get to our main topic, which is the expectations versus reality of being a full-time writer, we are going to do Coupon of the Week, a progress update my current writing projects, and then Question of the Week. So let's kick off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Talons of the Sorcerer, Book Six in the Dragonskull series (as excellently narrated by Brad Wills) at my Payhip store. That code is TALONS50. As always, you can get that coupon code and the links to my Payhip store in the show notes. This coupon code is valid through May 27th, 2025. So if you need a new audiobook for spring, we have got you covered. Now an update on my current writing projects. I am 60,000 words into Ghost in the Corruption, which puts me on chapter 13 of 21, so I'm about two thirds of the way through. I think the rough draft will be between 90-100,000 words long, so hopefully I can have that out before the end of May, if all goes well. I also just finished Chapter One of Shield of Power, which will be the final book of the Shield War series and that'll be my main project once Ghost in the Corruption is finished. I'm also 87,000 words into Stealth and Spells Online: The Final Quest, and that will be my main project once Shield of Power comes out. I expect Final Quest should come out pretty soon after Shield of Power just because I've been chipping away at it for so long and I'm getting close to the end. In audiobook news, recording is almost done for Ghost in the Assembly and that'll be narrated by Hollis McCarthy. Recording is totally done for Shield of Deception (as narrated by Brad Wills) and that is working its way through processing at the various audiobook platforms, so hopefully we'll not be too much longer before we can get that to you. 00:02:26 Question of the Week So that is where I'm at with my current writing projects. And now let's move on to Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question, what is your favorite Jonathan Moeller book? The reason for this question is that this is the 250th podcast episode, so it seems like a good topic for that particular milestone. And as you might expect, we had an array of different opinions. Joachim says: You are kidding us! By the end of the week? How long did you think about your own answer? Let me mirror you: for my own answer, the question is a bit difficult because I spent money on all your books, which meant I thought all of them a good buy. So let me split my answer into male and female protagonists. The best female book was Ghost Exile: Omnibus One because it prompted me to continue with Ghost Exile and fill in the Ghost series later. The Ghosts Omnibus One and Ghost Exile: Omnibus One were my first two books from you. The best male book was the one with Jack March where Thunderbolt said, “males are ogling breasts which never existed”, especially as such AI generated videos are now all over the place on YouTube. I have to admit that I first came up with the character of Thunderbolt back in early 2021 when I was working on Silent Order: Rust Hand (that was before the AI boom really took off), so she turned out to be a very prescient character for the AI era in a number of ways. Joe B. says: That is a tough question as there are many contenders. I'm going to go with one that is a little different, Sevenfold Sword Online: Creation, but now known as Stealth and Spells Online: Creation. Justin says: I nominate Soul of Swords, an excellent end to an excellent series. Perry says: There can only be one! Demonsouled. Paul says: For me, I think my favorite female protagonist book is Cloak Games: Truth Chain. Such a dramatic change to Nadia, sets up the series in her struggles with self and enemies so well. Brad Wills (who as you know narrated the Frostborn, Dragonskull, Malison, and Shield War series for me) says: Does a three book arc count? Excalibur, The Dragon Knight, and The Shadow Prison made for a fantastic lead-up and finale of the Frostborn series. Hollis McCarthy (who as you know, narrated the Ghosts and Cloak Mage audiobooks) says: Ghost in the Storm, when Caina and Kylon meet in the Battle for Marsis. Nonstop action, incredible chase scenes, and a great intro to their combative relationship. Fred says: It's hard for me to say which book is my favorite. All your book series were all great. Juana says: Frostborn: Excalibur with Ridmark. I happen to love stories about Excalibur, odd but true. Caina in Cloak and Ghost: Rebel Cell because Caina and Nadia are an incendiary team. So there! Randy says: Frostborn: The Dragon Knight. This whole series is great, but that is one of the high points. Dennis says: I couldn't name my favorite as I enjoy everything you write. I probably enjoyed the Frostborn series best at the time, but having bought and read every one of your books it's now impossible. Kevin says: There's no way on earth that I could put one book above another, so I would've to take the coward’s way out and say Frostborn: The Gray Knight simply because it has a book that drew me to the worlds of Jonathan Moeller back in the spring of 2017, since which time I have bought 117 of his books, including a few omnibus editions, so a few more actual books, I suppose. I avidly read them all as they're published these days, except the Silent Order series (just doesn't grab me and pull me in like the others). Jesse says: Cloak Games: Sky Hammer. Damaged Nadia at her best, epic action the whole way. And yeah, the chapter The Last Death of Nadia Moran was viscerally cinematic and probably the biggest emotional payoff you've written in my opinion, tied her entire journey together. In my head, I cast Castle-era Stana Katic as Nadia, and it worked better than I expected it might. Morgan says: I can't narrow it down to just one. So top three in no particular order, Sevenfold Swords: Swordbearer, Dragontiarna: Gates, and Stealth and Spells Online: Leveling. That being said, I think Niara might be my favorite character of all your books I have read. Jonathan T says: I too am torn though only between two books, Frostborn: The Eightfold Knife and Frostborn: The Shadow Prison. [Side note/addition from The Transcriptionist: My vote is for Half-Elven Thief!] So thank you everyone for the kind words about all those books. For my own answer, the question is a bit difficult because I've written them all, which meant I thought all of them were good idea at the time. I suppose the glib answer would be the one that made me the most money, which was Frostborn: The Iron Tower, but it really depends on the category, like my favorite heist book, my favorite mystery book, my favorite dungeon crawl, my favorite first in series. So I think I'll go for the most basic level of categorization and split it up by male and female protagonists. My favorite book of mine with a female protagonist would probably be Cloak Games: Rebel Fist, since it's such a turning point for Nadia and starts the trajectory of the rest of her character arc. It's the first time she really has to save the day instead of just trying to save herself and shows that her brother Russell can also handle himself, which as you know, comes up again later. My favorite book of mine with a male protagonist would probably be Dragontiarna: Defenders, since it has the Battle of Shadow Crown Hill, which was one of my favorite sequences to write. Four different characters have plans and they all crash into each other at the same time, which was a lot of fun to write and set up, which was a real highlight for me in 2020 because as we all know, 2020 was a fun year. 00:07:35 Main Topic of the Week: Writing Full Time: Expectations Versus Reality So that is it for Question of the Week. Now let's move on to our main topic this week, writing full-time: expectations versus reality (admittedly from the perspective of a self-published author). If you spent any time around the writing community on the Internet at all, you know that many people dream of becoming a full-time writer, and sometimes people think that the only way to be successful as a writer is to write full-time. There are many expectations that people have about what it means to be a full-time writer. Now that I've been a full-time indie writer for nearly nine years at this point, I can provide some lived perspective. In this episode, I will talk about five of those expectations that people have about full-time writing and the way those expectations might be skewed. So before we get to those, I should mention how I actually became a full-time writer. In 2016 (which seems like a really long time ago now), the Frostborn series was doing really well, and at the time I was also working full time and I realized that summer I was going to have to move for family reasons. I wasn't very enthusiastic about the idea of moving at first, but I decided to embrace the idea and try to make the best of it. This would involve moving a considerable distance to a different state and all the different problems that entails. So I thought about it and I thought I could look for a new job, but any job I would be qualified for in the area I was moving to would make less money than I was actually making from writing part-time. So I thought, why not try and make a go of full-time writing and see what happens? Since that was nine years ago, I think I can safely say it's worked out pretty well. And I will say that it's been a pretty good experience and I am very fortunate and very grateful and very blessed to have been able to do this because not everyone has the opportunity to pursue a full-time creative job like I have been able to for these last nine years. That said, while it has been pretty great, it comes with a lot of flexibility and I've gotten to write a lot of great books that many people have enjoyed, it's not always all wine and roses, so to speak, which is part of the reason why I wanted to do this episode to let people more in what the reality of being a full-time writer for this long has been like. So with that introduction out of the way, let's move on to our five expectations versus reality. Expectation #1: Full-time authors make a lot of money. The reality is that even full-time authors generally don't make that much money. A survey from The Author’s Guild showed that the median amount that full-time authors make was just about $20,000, though full-time romance writers had a higher median income of about $37,000. Remember that this amount is before any health insurance costs, benefits, retirement contributions, and of course taxes that a traditional job might be able to provide or help with. In the United States, buying even fairly basic health insurance can easily be a thousand dollars per month for a family, and that doesn't include any costs related to deductibles, prescriptions, or additional dental or vision insurance. Authors are either on their own for healthcare in the US or have to rely on a spouse or partner’s healthcare coverage. In other words, you either have to pony up a lot of money to buy your own health insurance or you have to rely on your spouse or partner's healthcare coverage. And at least in the US, taxes are also much higher on the self-employed. Uncle Sam really does not like the self-employed. If you are self-employed, it is in your best interest to essentially form a small corporation and work for yourself (though for details on how to do that, you should consult with an accountant licensed to practice in your region). Now all these costs can add up pretty quickly, and they make the amount of money that you'll earn from writing much less than you think based on raw earnings before taxes and all the other expenses we were talking about. You also have business expenses like cover design, site hosting, editors, narrators, advertising, et cetera, that take even more pieces out of those earnings. You can duck some of those, but not all of them. So it boils down to that you have to make a significant amount of money as an author to make an actual living after taxes, healthcare costs, and business expenses are taken out of your earnings, which is one of the reasons that writing part-time as you have a full-time job is not the worst idea in the world and can in fact be a very good idea. Expectation #2: My next book will make as much or more than the last one did. The reality is that your next book or series might not make you as much money as the previous ones did. In fact, you can reliably predict that most book series will have a certain amount of reader drop off as a series goes on, which is why these days I tend to want to keep my series under nine to ten books or so. Budgeting based on your current income levels is not wise, especially with the current economic climate (which for a variety of reasons is very unpredictable) and with increased competition in the ebook market. Most authors have a peak at some point in their career. For example, Stephen King is still obviously making a great living as a writer putting out new books, but his new books don't sell nearly as well as the ones he put out in the ‘80s. J.K. Rowling’s novels for adults (she writes as Robert Galbraith the Cormoran Strike series) don't sell anywhere near the number of copies as her Harry Potter series did at its peak. For myself, my peak years in terms of writing income were 2016 and 2017, and I've never quite been able to recapture that level. In fact, in 2024, I only did about two thirds of what I did in 2017 (my peak year), which can be a little nerve wracking as you watch those numbers move up and down. That is why it is important for a writer (like many other creatives like actors) to anticipate that they might only have a limited window of peak success and to save aggressively rather than living large on the amount you're earning in that peak era. And I am pleased to report that I was fortunate enough and sensible enough to do that, so that even if my income has varied from year to year (2017 onward), it hasn't been a crippling loss and I haven't been out in the street or lost the house or anything like that. Expectation #3: You will be happier if you write full-time. The reality is that is not true for everyone. Some people actually do better creatively and emotionally with the time restrictions placed on them by having a full-time job. Many famous writers, including Trollope and Kafka, kept their full-time jobs. Even Tolkien was never a full-time writer. He was a professor of philology until he retired. That was interesting to me because personally, I haven't had much in terms of emotional trouble being a full-time writer. I've always kind of had the ability to hyperfocus on a task, and I've been doing that for almost nine years now, and it's worked out well for me. I've since realized that is not true for many people. One of the things that demonstrated it to me, believe it or not, was insurance actuarial tables. One thing that I tried to do after I became a full-time writer was try and get disability insurance in case I had an accident or severe illness and could not write anymore. I learned that it's extremely difficult for full-time writers to get disability insurance due to their high rates of substance abuse and mental illness. I was astonished by this because I’ve never had problems with substance abuse or mental illness myself, but given the number of writers and other creatives I've known who have had those issues, perhaps that's not that surprising, but I was still baffled to learn that. For example, in my area there are a number of tree management companies (because it's a heavily wooded area) and it's a lot easier for an arborist who works with a chainsaw all day to get disability insurance than it is for a writer, which is somewhat crazy to think about because as a writer, I'm mostly sitting in a chair all day pressing buttons on a keyboard while an arborist is climbing a tree or in a crane with a chainsaw, which is a much more physically dangerous thing. But because of the rates of substance abuse and mental illness among full-time writers, apparently it is very difficult for full-time writers to get disability insurance. Some people struggle with the lack of structure and outward accountability that comes from being a full-time writer and find that actually decreases their productivity and leads them to fall into substance abuse or sink deeper into mental health problems. Very few people have the self-discipline and mental resilience required to be a full-time writer for years on end. And that's not me tooting my own horn so to speak, but apparently it is just the facts. Some writers even go back to full-time work just because they find it less stressful or better for their wellbeing. So I think this is an excellent example of having to know yourself and know what is best for you. For example, if you're a very extroverted person who enjoys talking to people at the office, becoming a full-time writer where you spend most of your time by yourself typing might not be the best for your long-term mental and physical health. Expectation #4: Writing full-time will make me more productive. The reality is having more time does not necessarily mean that you'll be more productive. Writers are notorious for falling prey to time wasters, such as social media scrolling, research spirals, and writing adjacent activities (of which there is a whole series about on this podcast already). It does take a lot of a self-discipline, focus, and determination to be a full-time writer. If you are a full-time writer, especially a full-time indie writer, you also have to balance writing time with various administrative tasks, marketing and ads, social media, fan correspondence, and the various tasks involved in the self-publishing process. Writing is not the only thing that writers actually do, and the other tasks often make finding time for writing more difficult than you might expect. Even traditionally published writers still have to carve out time for administrative work and assisting with marketing and social media work. As your writing career scales up, so does the behind the scenes workload. This is true in my case. Up until 2023, I basically did everything myself, but I did have COVID pretty badly for a while in 2023 and it just knocked out my energy for a while and I realized that I can't keep trying to do everything by myself. I basically had a choice, either cut some tasks or get some help. So I...
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Episode 249: Audiobook Sampler Platter, The Third Course!
04/28/2025
Episode 249: Audiobook Sampler Platter, The Third Course!
In this week's special spring episode, I share samples from four of my audiobooks. Each audiobook is the third book in its series! 1.) Dragonskull: Blade of the Elves, narrated by Brad Wills. 2.) Cloak of Ashes, narrated by Hollis McCarthy. 3.) Half-Orc Paladin, narrated by Leanne Woodward. 4.) Ghost in the Blood, narrated by Hollis McCarthy. (The next one is technically the 2nd in its series, but it wasn't ready in time for the last Sampler Platter episode.) 5.) Stealth & Spells Online: Leveling, narrated by CJ McCallister. This week's coupon code will get you 25% off the ebook of : NADIAOMNI3 The coupon code is valid through May 18, 2025.
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Episode 248: Worldbuilding Challenges For Writers & Fourteen Years Of Self-Publishing
04/21/2025
Episode 248: Worldbuilding Challenges For Writers & Fourteen Years Of Self-Publishing
In this week's episode, I take a look at some of the dangers and difficulties of worldbuilding for writers, and look back at the last fourteen years of self-publishing. This coupon code will get you 25% off the : NADIAOMNI2 The coupon code is valid through May 11, 2025. !
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