How To Be A Woman In The Trades and Still Be Feminine & Assertive
Release Date: 01/31/2025
Queen of the Trades
What if leadership wasn’t just about systems and results? What if it was about being a spiritually minded leader and managing with soul? In an industry as tough and gritty as the trades, that idea might seem out of place. But I’ve learned firsthand that being spiritually grounded can completely shift how you show up for your team, your business, and yourself. I didn’t always see our business as a calling, but over time, it became clear. The path was never perfectly mapped out if anything, it was full of unknowns. But there was a purpose behind it, something bigger than just making a...
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Please enjoy this replay of my very first episode! I'm your host Alexis Aranda. Today, I'm sharing my story with all of you, listeners. I was born in a suburb outside of Chicago and had a fantastic childhood. My parents were supportive. We had a lot of love and a lot of great memories, but we didn't have a lot of money. At a very young age, I strongly desired to create wealth for my family. I knew this was what I was called to do. I also had a passion for working. From babysitting to working at a local grocery store, I was always earning money. My best friend's dad was a tradesman....
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Spring’s hectic pace hits hard in the trades and lately I’ve felt the pressure myself. Long hours, tight deadlines, and family commitments can drain every bit of energy if we let them. In today’s episode I open up about the moment I realized I was saying yes to everything except rest, and how that wake up call pushed me to build habits that protect both mind and body. You’ll hear why real burnout statistics in our industry matter, especially for men who still feel they have to tough it out. I’ll walk you through five practices that keep me grounded, from carving out a true day...
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A few weeks ago I shared some thoughts on extreme ownership and the response was overwhelming. It’s clear that a lot of us are ready to stop pointing fingers and start stepping into real leadership. So today, I want to go even deeper. Specifically, we're talking about how to take ownership without getting defensive. If you've ever felt your ego kick in during a tough conversation or found yourself making excuses instead of taking the hit, this is for you. We’ll break down what it actually looks like to let go of ego, build self-awareness, listen with intention, and communicate with...
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Do you ever feel like you're juggling a million things as a manager and still wondering if you’re doing it right? I get it because I’ve been there. In this episode, I’m sharing the six core functions every professional manager needs to master in order to lead with clarity, confidence, and purpose, especially in the fast-paced world of the trades. These aren’t just generic leadership tips. This is the real, practical framework that changed how I run teams, build people up, and keep our business on track. Whether you’re brand new to management or you’ve been in the game for a while...
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It’s easy to underestimate just how powerful emotional intelligence can be, especially when you're managing a business, leading a team, or simply trying to keep it all together. But what if mastering your emotions was the key to transforming frustration into growth, and conflict into clarity? In this episode, we talk about what emotional intelligence really means and why it's one of the most underrated leadership tools in the trades. You’ll hear a real story of what happens when emotions start to take over, and how a moment of self-awareness changed the course of an entire...
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There’s a moment in business where everything feels like it’s falling apart—a job goes sideways, a customer’s upset, and your first instinct is to say, “This isn’t my fault.” Been there? Me too. But what if I told you that the most powerful thing you can do as a leader is to say, “This is on me—let’s fix it.” That mindset? It’s called extreme ownership, and it has completely changed the way I lead my team, run our business, and show up every day in the trades. In this episode, I’m breaking down what extreme ownership really means, how Jocko Willink, a former Navy SEAL...
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Properly navigating conflict builds trust, strengthens relationships, and turns challenges into opportunities for growth.Whether it’s with a customer, an employee, or even a competitor, conflict is bound to happen. And let’s be real, when you’re pushing for growth and making big moves, you’re going to ruffle some feathers. But here’s the thing, conflict doesn’t have to be a disaster. In fact, if you handle it right, it can actually help you build trust and strengthen relationships. In this episode, I’m sharing a real-life situation where I had to step in and de-escalate a tough...
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Leadership is not about avoiding mistakes; it is about learning from them and growing stronger. In this episode, I want to share with you the three biggest mistakes I've made as a leader in the trades. I'm sharing these with you because I want you, as fellow leaders in the trades, to learn from my mistakes and avoid these pitfalls. As leaders, growth comes from learning, evolving, and improving ourselves, our teams, and our companies. Remember, leadership is not about being perfect. I'll explain how I wrongly assumed that all trade operations functioned identically, undervalued the...
info_outlineBeing a leader in the trades doesn’t have to mean giving up your femininity or becoming someone you’re not. In this episode, I get into what it takes to be a strong and effective leader as a woman in a male dominated industry. I share my own journey of moving from a forceful leadership style to one based on understanding, collaboration and trust building. You’ll hear how women in leadership can be assertive and feminine and make a lasting impact without losing themselves.
I go into my top tips for being a woman in the trades. We’ll talk about the importance of understanding personality types and adapting communication styles to connect with your team. I’ll share why asking the right questions empowers your team members to find solutions and build independence and problem solving skills. From using data to deliver feedback to letting go of micromanaging by trusting your team to deliver results this episode is packed with practical advice.
Whether you’re in a leadership role or aspire to one, this episode is the blueprint for building trust, clarity and collaboration. I talk about the unique strengths women bring to the trades like attention to detail and enhanced customer interactions. Join me to learn how to lead with purpose, confidence and grace and take your career to the next level.
Episode Highlights:
[01:25] I want to talk about how to be a woman in the trades and still be assertive.
[02:07] Ballpark figures are that about 30% of management positions are held by women in trades companies.
[03:29] Women in leadership roles can really bring out the best in people. Women have a natural attention to detail.
[04:13] Women's perspectives add balance and insight to leadership teams especially when the majority of the technicians are dealing with women on a daily basis.
[05:04] Make sure you understand the personality type of the people on your team. When working with them, you want to match their style.
[06:30] An example of communicating with a service manager who is an I type of personality.
[07:10] It's important to know these personality types, so you can meet your team where they're at.
[08:25] Always ask questions. Get people to open up and think about the answer.
[10:27] Good leaders equip their team members to make the right decisions.
[11:02] It's important to be clear and direct.Use data and numbers to back up what you're saying and be specific.
[12:27] Outline your expectations and get commitments and deadlines.
[13:37] Speaking truth and being clear builds trust with your team. Give them an opportunity to improve and deliver different results.
[14:38] Be sure to attack the problem and not the person.
[16:13] Release control and let go of the how.
[17:40] 1. Understand your team members personality type and communicate to them in their preferred style. 2. Always ask questions.
3. Always speak the truth. 4. Release the how.
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