The Most Important Marketing Strategy (It Doesn’t Require Social Media)
Rebel Therapist
Today I’m talking about the most effective way to fill a signature program beyond private practice: Creating and nurturing Ideal Referral Partnerships. If I were to coach my clients to do only ONE kind of marketing, this would be it. Another word for this is networking. You’re probably already doing this, but you might not be doing it very strategically. When I meet someone who says they don’t do any marketing, but they’ve got customers or clients, I know they HAVE been marketing. They just didn’t see their behavior as marketing. I often find out that the marketing they’ve been...
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The Email You’re Afraid Of Getting
Rebel Therapist
If you fear bothering people with your marketing, this is for you. I recently got the worst email I’ve opened in over a year. I’m gonna share the actual email with you and I’m gonna share my internal reactions and the decisions I made after. In the context of life, this email is really NOT that bad at all. No trigger warning necessary. I’m sharing this because I know many of you are really afraid of getting an email like this. I’m hoping hearing about my experience will help you feel less afraid of getting an email like this. I’m hoping that you feeling less afraid will help you...
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Getting Over The Finish Line With Hard & Important Stuff
Rebel Therapist
I’ve had a hard time figuring out how to talk to you about this. I never want to be a dream killer. Or a bummer. If you’re thinking of creating and launching a signature program, I want you to do it. AND I’m gonna talk about one of the hardest parts of that today. Then I’ll talk about how to handle this hard part. I promise. In Create Your Program, I help a small group of therapists create their high quality, high touch, niched programs. And then I help them launch those programs so that they can actually start making money. Those programs bring these entrepreneurs significant ongoing...
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A Program Based On Art Journaling With Lea Seigen Shinraku
Rebel Therapist
Lea had been helping people with self-compassion for years, but when she started using art journaling in her program, it came together in a more powerful way. Now she teaches art journaling in every session of her signature program, Everyday Self-Compassion. Once she integrated this practice into her program, she fell even more in love with her work. She’s got a feeling of presence, joy and even goofiness. I deeply resonate with the need to feel like my full self as I do my work. How about you? You’re about to hear how she transformed her program over the last several years, why she loves...
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A Thriving Grief Program With Amy Hyun Swart
Rebel Therapist
Do you ever dream of creating a program you’ll love running over and over again? My guest Amy has run her program, Grief Medicine, at least 9 times now. Sometimes people wonder if focusing on grief brings her down, but you’re going to hear why working with folks around their grief brings her inspiration and joy. As you listen to this conversation, one thing I want you to notice is how much Amy enjoys running this program and never seems to experience it as a grind. You’ll hear how she created her program and how she continues to fill it after so many iterations. And by the way, it’s...
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The Least Stressful Way To Start A Group Program
Rebel Therapist
Today I’m gonna talk about one of the fastest and least stressful ways to start a group program. Let’s say you’re excited to run a signature program beyond your private practice, and you know you want it to be a small group. I relate. I LOVE running groups. Just a few reasons you might be in love with the idea of creating a group program: Participants benefit from each other’s wisdom and feel less alone. You make more money. A sense of accountability is often bigger in a group. Groups give you energy. You’re gifted at running groups. In a group, you get the richness of discussion. ...
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Don’t Double Your Therapy Sessions
Rebel Therapist
Maybe you plan to double or significantly increase your income this year. If you’re in private practice, you might look at the numbers and think you should double your sessions. And you totally could. People are out there looking for a therapist exactly like you. You might feel like adding sessions is your ONLY option to increase your revenue. That’s not true. You’ve got other options. Check in and be honest with yourself. Will adding to your client load exhaust you or head you towards burnout? If you’re already seeing 12 clients or 15 clients and you’re starting to feel a bit of...
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Be Willing To Do These Three Things For A Successful Signature Program
Rebel Therapist
As this episode goes live, registration for Create Your Program is open. This is my process to help you create and launch your signature program beyond private practice. If you’d like to start growing another part of your business and make money in a new way, this is the best time to jump into Create Your Program. If you register by Sunday, January 7th, you’re going to get lifetime access to a bonus training that has helped grads of CYP to fill their programs. Go to now to register. I can’t wait to see you inside. Today I want to talk about a few really important things that set apart...
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How I Shrunk My Therapy Practice And Built A Signature Coaching Program with Samantha Fox
Rebel Therapist
Samantha has shrunk her therapy practice way down and is no longer taking new therapy clients. She’s delighted that her business has transitioned to mostly her coaching programs. She’s found that she’s got abundant energy and love for serving in this way. AND…Samantha has discovered that even the free stuff she provides on social media and on her site helps many queer women live truer lives. That’s just ONE of the ways that the work she’s doing now is a much better fit for her life than a full time therapy practice was. As a sexuality coach, Samantha Fox works with women worldwide...
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Creating A Badass Group Program with Sonya Brewer (Encore)
Rebel Therapist
We’re sharing one of our favorite episodes as an encore this week. How do you create and fill a group program? How do you navigate a full therapy practice at the same time? We’re about to go behind the scenes and find out exactly how my guest has done it. Meet Sonya Brewer, a trauma specialist and relationship expert who specializes in creative life and relationship design for overachieving trauma survivors and their partners. She created Badass Boundaries, a 12-week group mentorship program for overachieving trauma survivors. Here's some of what we talked about: Sonya’s framework to...
info_outlineMaybe you plan to double or significantly increase your income this year.
If you’re in private practice, you might look at the numbers and think you should double your sessions. And you totally could. People are out there looking for a therapist exactly like you.
You might feel like adding sessions is your ONLY option to increase your revenue.
That’s not true.
You’ve got other options.
Check in and be honest with yourself. Will adding to your client load exhaust you or head you towards burnout?
If you’re already seeing 12 clients or 15 clients and you’re starting to feel a bit of dread around sessions…do not double your sessions.
On the other hand, If your’e excited about filling up your private practice further, follow that excitement and do it. Like I said, there are plenty of people who need a therapist like you.
If you’re like SO many therapists I know, you might have the time in your schedule to add more sessions, but you don’t have the capacity in other ways.
You don’t have the energy, the self-care practices, attention or focus capacity to add even more sessions.
I want to invite you to take a step back and look at your business model.
Your business model is basically the way your business is set up to make you money. It’s the combination of the things you get paid for.
If your business model is built on 1:1 private practice sessions, and that isn’t sustainable for you…you are in good company!
There’s nothing wrong with you.
A full private practice might not be the right fit for your nervous system or your particular gifts.
There are other business models.
For years I thought I should be happy to have 25 or more therapy sessions a week. I had worked so hard to build that business. I was helping people and making good money so I thought I should just be grateful.
But that business model wasn’t right for me long-term.
Then I started helping therapists build their private practices and I talked to tons of therapists privately about what really works for them.
I discovered that LOTS of therapists don’t find it sustainable to have 25 or more sessions each week.
Like me, they built their private practices and then discovered it wasn’t right for them. And they felt guilt or shame like they SHOULD want the full private practice they worked so hard for.
They started to feel drained and overwhelmed. Either their work or their life outside of work or both began to suffer.
Therapists often don’t want to tell people they feel overwhelmed by a full private practice. So they think they’re alone.
If working in a different way at least some of the time would be a better fit for you and for your nervous system and your gifts, now is the time to start building a different business model.
I know that it’s really hard to carve out time and space to do something different. But it is SO important to start building a business you’ll be more fulfilled by.
The business model I help people create is based on running your own high-touch, niched, outcome-based signature program.
If you’re someone who loves teaching or facilitating and you’d love to really focus in on a topic you’re passionate about, a signature program might be a great fit for you.
If this resonates with you…but you’re feeling overwhelmed by the idea of getting started…mostly because you’re not even sure HOW to get started, do not let that stop you.
I end up hearing from grads of my program that they just wish they had realized sooner that it was possible to grow a signature program.
They are so relieved to have another income source and another place to direct their creative energy. They’re happy that they no longer have all their eggs in the private practice basket.
If you think you want to run a signature program, don’t wait.
Don’t set yourself up to stumble along exhausted trying to build something AFTER you’ve burnt out.
AND Don’t just make little tweaks to a business model that is showing itself to be unsustainable for you.
Start building your signature program.
If you want to make a lot LESS mistakes and get there a LOT faster, with a step-by-step process, join me in Create Your Program.
That’s where I help a small group of therapists and healers to create signature programs they’re really excited to run and then start selling them.
This is exactly the process I needed when I was ready to build a business beyond private practice.
Show notes at https://rebeltherapist.me/podcast/217