Rebel Therapist
Rebel Therapist is the podcast where you'll get support in being a therapist entrepreneur. I'm Annie Schuessler, therapist and business coach and strategist for therapists. I'll support you in taking your work beyond the therapy room to make an even bigger impact. I interview Rebel Therapists who are already doing work beyond the therapy room, from running workshops to writing books to creating online courses. You'll hear about how they created their unique businesses, the mindset work they've done, and the mistakes they've made along the way. Get the inspiration and information you need to be a Rebel Therapist, starting now.
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Executive Coaching With Dr. Alyssa Adams
05/19/2020
Executive Coaching With Dr. Alyssa Adams
You may have heard about these executive coaches who make hundreds or thousands of dollars an hour. I've been in rooms where therapists are kind of pissed off about how much money they're making. They say: "Why are these executive coaches bringing in money hand over fist? It's not fair. Some of them don't even have the training I have!" Could some small part of that reaction be envy? Just a little? And maybe a little bit of binary thinking? This work over here is altruistic. That work over there is not. Hmmm. Side note...I know for sure people have those thoughts about business coaches like me, because I've been in those rooms too. But that's for a different day. I have been really curious about executive coaching. Here's what we tackle in this episode: What's it like to be an executive coach? Would you like it? Could you do it? How would you get started? How would you get clients? Our guest is helping us answer all of that. Dr. Alyssa Adams is A psychologist, intuitive business coach, and executive coach. Here's some of what we talked about: Running a business with 3 arms: therapy, business coaching, and executive coaching How she gets clients (public speaking and personal referrals) The key to nurturing your potential referral sources (It's all about follow up!) How she structures her coaching packages so people accomplish their goals Setting her fees and working through mental blocks to charge enough Setting expectations and weeding out the wrong-fit clients Making the mistake of too-short packages in the beginning Working in sweatpants (no really, we had a lot to talk about on this) Her time-management and productivity hacks How she keeps therapy and coaching separate Show notes at /125
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Color Outside With Nailah Blades Wylie
05/05/2020
Color Outside With Nailah Blades Wylie
I recorded today's interview BEFORE the pandemic, so you're not gonna hear us talking about COVID 19. And you might be thinking...um.... in-person retreats are impossible right now. Yep. I realize that. And still, I'm interested in helping you explore the possibilities for your business not just this month or next month or even just this year, but FAR into the future. For everyone, and perhaps particularly for marginalized groups, IN PERSON events matter. In person connection matters. If you're feeling that, listen to this interview and think about how in person events might fit into the future of your business. Even before this pandemic, I ran my entire business online. I love the freedom being online gives me. I love being able to reach folks all over the world. I get to create relationships with people and help them with their businesses, and it's FINE if we can never meet in person. The rebel therapists I work with are from many time zones. AND I plan to do some in person work again in the future. I ran a retreat last year with my dear friend Rebecca Wong. Bonding with Rebecca and the participants, sitting with them, actually hugging them, breathing the same air, it all added so much depth to the work. It's something we can't do at the moment. I KNOW I'll do more in-person work in the future. That's why I'm talking to our guest today with you in mind, but also with me in mind. This week, I'm talking to Nailah Blades Wylie, founder of Color Outside. She's a professional coach, consultant, retreat leader, and communications strategist. She runs retreats and in-person events for women of color. That's the part of her work we're focusing on today, so that you can get a master class in what makes an in-person retreat successful. Here's some of what we talked about: Creating her first retreat because women were asking her for it. Why women sign up for her events (they're craving community) How she chooses her locations Why she always hires a photographer of color at every event How she keeps costs reasonable Creating a seamless experience for participants Adapting retreat activities for all ability levels Setting up retreats for both introverts and extroverts to thrive Allowing for free time in the schedule (and how she figured this out during a snow storm) Changing the way she uses her email marketing (away from a focus on selling and towards giving value) How in-person events fit into her overall business model How to get started with events if you have a small audience How she decompresses after a retreat Show notes at /124
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High Functioning Anxiety In Your Business With Nancy Jane Smith
04/21/2020
High Functioning Anxiety In Your Business With Nancy Jane Smith
I deal with a lot of anxiety. Sometimes people don't know that because I usually appear calm. And I tend to get a lot done. I cope with my anxiety BY getting things done. But my anxiety isn't only helpful. It's also kind of nasty. I have an inner critic that speaks up when I'm anxious, and I don't like that. It hurts. Still, me and anxiety are such old friends, and we've gotten so much done together. My productivity is fueled by my anxiety. How am I gonna give that up? Who would I be without anxiety? would I get anything done? The work of Nancy Jane Smith has really helped me step out of this binary way of thinking about my anxiety and my productivity. When I recorded this interview, I had just finished her book The Happier Approach. It's been a couple months now, I'm still using her concepts regularly, and they're helping. In fact the pandemic classification and shelter in place happened after we recorded this. So anxiety much? Yes! I'm glad to have read this book. I appreciate how she shares her OWN journey with anxiety in this interview. You'll also hear a lot about how she developed her unique message about high functioning anxiety and is building her company around that unique message. Here's some of what we talked about: Her realization that she wasn't using the tools she was teaching (and how she changed them) Why starting and running your own business WILL bring up anxiety How losing her father led to clarity about her unique message Pivoting to working with "High Functioning Anxiety" How she rebooted her podcast, stepping up the quality and the focus Struggling with her own anxiety as she goes into the next stage of her business How she increases her productivity using Voxer Setting her schedule in a way that works best for her energy Using the Pomodoro Technique for time management Working through her blocks about getting paid well for providing what comes easily to her Show notes at /123
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Small And Sustainable With Megan deBoer
04/07/2020
Small And Sustainable With Megan deBoer
How do you find your ideal business model? A business model is simply the different ways you make money. When you go beyond the therapy room, you've got SO many options. How do you decide the optimal combination of offerings for you? Small group? Large group? Evergreen course? Workshop? That's the question I wanted to delve into with my guest this week. Her answer is unique to her own superpowers and the needs of her clients, but listening to her process will help you think through your own answer. Introducing Megan deBour, a financial wellness coach. Listen as we explore how she developed her current offerings, her take on growth, and what she had to work through in order to grow her own income. Here's some of what we talked about: Working through her own struggles with financial anxiety and underearning Helping solopreneurs who struggle with their earning capacity Creating a hybrid between a self-led and group cohort program How she encourages participants to do their homework throughout the program Why she keeps her groups small The inquiry she uses to decide on her prices and size of her offers How she tested and added another program this year Creating the modules for her new program while delivering it Bring in a flow of clients mostly through word of mouth Creating her marketing plan to match the needs of her clients and programs How she uses email marketing to connect with her audience Why meditation as her magical productivity hack Show notes at /122
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Market Your Program With Janelle Allen
03/24/2020
Market Your Program With Janelle Allen
This week I’m talking to Janelle Allen, an online instructional designer turned marketing expert. Janelle is a business rock star, but she's willing to talk about her inner resistance. Inner resistance is HUGE for us as entrepreneurs. I find this reassuring, because it's my truth. I'm dealing with my own growth edge in my business. I'm committed to reaching more people who need the kind of help I can offer. That means reaching more visionary therapists and healers. Right now, that means I'm reaching out to a lot of podcast hosts and asking them if they'd like to have me on as a guest. I pretty much always feel like being a guest on a podcast, but I pretty much never feel like making that ask. Still, I'm doing it, week after week, because I decided to. It's worth working through my resistance. The obvious benefit is that I'm showing up on more podcasts. The side benefit is that as I follow through with this, my trust in myself grows. And as I trust myself more, and grow my capacity for discomfort, I'm a more resilient business owner. As you listen to my conversation with Janelle, I want to encourage you to think about what inner resistance you're experiencing. What is the hard thing you're avoiding? What are you doing even though it's hard? Here's some of what we talked about: How she helps entrepreneurs with their marketing Facing her own resistance in one area of her own marketing: YouTube videos! How her own therapy has helped her as an entrepreneur How she spends her marketing time Streamlining her business down to 2 offers The best way to get started growing your email list The hardest thing about group programs What she added to her group programs to increase engagement and results Why habits and mindset are the most important indicators of success Delegating in order to grow Why "business problems are personal problems." How she organizes her week with block scheduling and theme days Show notes at /121
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Dealing With The Pandemic: Getting Online Quickly
03/22/2020
Dealing With The Pandemic: Getting Online Quickly
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Dealing With The Pandemic Together
03/15/2020
Dealing With The Pandemic Together
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The Long Game With Hilary Kinavey
03/10/2020
The Long Game With Hilary Kinavey
This week I’m talking to Hillary Kinavey, co-founder of Be Nourished. They offer programs for people looking to reclaim Body Trust®. She's a leader in this movement, working from the principles of HAES and intuitive eating. We've been talking a lot about the stages of a rebel business lately. I did a 2 part series, episodes 118 and 119, on the stages you go through from creating your pilot offer to actually thriving. You're about to hear from someone who really values the long game. She and her co-founder, Dana Sturtevant, have always paid attention to the long game because Body Trust is something they care deeply about. They don't want to make money and then get out. They've been setting things up along the way in order to stay in this for several decades. They've been building this for 15 years, and they're still looking way ahead, paying attention to where this movement is going and what kind of impact they want to have. They're also paying attention to how they need to take care of themselves so that they can stay in for the long haul. As you're listening to this episode, think about what would sustain you in your business. What kind of support do you need? What kinds of people do you need to spend time with? What kinds of self-care practices do you need to invest time and money in? What do you need to say no to in order to say yes to what really matters to you? Topics Discussed In This Episode: Why she's loved having a business partner for 15 years How they developed their programs, starting with in-person groups and growing to several offers Why and how they developed a certification program for providers Making a salary in this business for the first time in the last year What she spends her time on in the business Hiring 3 employees and creating a workflow Taking the long view on this business and her impact on this movement How they grow their audience How she brings pleasure into moments throughout her day Show notes at /120
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Stages Of A Rebel Business, Part 2
02/25/2020
Stages Of A Rebel Business, Part 2
This is part 2, a continuation from the last episode. We're talking about the stages a Rebel Business goes through. Here are the stages as I think about them: Create stage: this is where you create your business beyond the therapy room. Grow stage: this is where your business starts making a real income. Expand stage. this is where you really hit your stride. Limitless Growth stage: this is where you grow your empire to 7 figures and beyond. For each stage, I'll talk about the biggest internal change that can happen, what we most need to do and put in place during this stage, and what can go wrong. I'll also tell you what programs I've got to help you through the different stages. Last time I talked about the first stage, which I call the CREATE stage. and today I'll take us through the rest. If you haven't heard part 1 yet, you should go back right now and start there. Shownotes at: podcast/119
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Stages Of A Rebel Business
02/11/2020
Stages Of A Rebel Business
One of my Rebel Therapist Masterminders mentioned recently that they like it that these episodes feature people at different stages of business. That got me to thinking. I've never really done an episode on the different stages and what gets folks from one stage to another. I realized I would have found an episode about that really helpful when I was going through the earlier stages, so I'm making it for you. I'm gonna talk about what I know I needed and what I see my clients and colleagues needing in each of these stages. I'll give examples and refer you to Rebel Therapist episodes you might want to listen to about people going through each of these stages. I'll use myself as an example, and I'll mention places where my journey could have gone better if I'd approached each stage differently and therefore made different choices. One of my biggest delights is when I can help you shorten your learning curve in creating your Rebel Business. I'm using my own labels and parameters for these stages, and they may not fit with the labels you've heard before. I'll talk about these stages: Create stage: this is where you create your business beyond the therapy room. Grow stage: this is where your business starts making a real income. Expand stage. this is where you really hit your stride. Limitless Growth stage: this is where you grow your empire to 7 figures and beyond. for each stage, I'll talk about the biggest internal change that can happen, what we most need to do and put in place during this stage, and what can go wrong. I'll also tell you what programs I've got to help you through the different stages. In this episode, part 1, we'll talk about the Create stage. Next time, in part 2, we'll cover the rest of the stages. Show notes at
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Public Speaking With Abi Weissman
01/28/2020
Public Speaking With Abi Weissman
This week I’m talking to Abi Weissman, a psychologist, founder of Waves Group Practice in San Diego, providing queer and trans centered depth work, and a sought after speaker. You've heard that public speaking is a very common fear, and you know it's an opportunity to make a big impact. I met Abi in person at the Diversity In Parenting Conference where she was giving a keynote. It was clear that she comes to speaking with a lot of joy and passion. I was so excited when she said she'd be willing to share her experience with making speaking into an additional source of income. Make sure you stick around until the end when Abi gives advice to a person who wants to step into speaking and is getting started with pitching to conferences. Topics Discussed In This Episode: How she makes her talks highly engaging Why she hosted a dance party in the middle of a talk Where she gives talks How she thinks about compensation How she decides whether a particular speaking opportunity is a good fit What she learned by being at an all-white presenters event How much she usually charges Negotiating childcare, Shabbat, and other important issues Why she loves public speaking How she uses slides effectively Helping her audience members do better work with their queer and trans clients Her advice for a person who wants to do more public speaking (SO GOOD!) Show notes at /117
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Ask Your People With Ayelet Marinovich
01/14/2020
Ask Your People With Ayelet Marinovich
Meet Ayelet Marinovich, an author, pediatric speech-language pathologist, parent educator, and podcaster. Ayelet built the Learn With Less Empire, helping parents learn to maximize the time and energy they have with their tiny humans, so they can do the big job of raising them. As you listen to Ayelet's journey to creating learn with less as it is today, there's a theme I want you to listen for: Ask Your People. One of the rebel therapists in my program asked me recently what sets apart people who's programs succeed, and this is one of those things: have a regular practice of asking your people. Have a habit of asking your people from the very beginning and then along the way. I think this episode can serve as a master class in that practice. Ayelet asked her people at every step of building her company. The first person she listened to was herself. As a new parent, she asked herself what she was needing, and then she asked other parents and caregivers what they were needing. She responded to those things. From there, she continued to ask what they were finding most helpful about what she was providing, and what else they needed. She iterated her program several times and published 2 best-selling books, all in response to what she learned in these conversations. As you're listening to this episode, I hope you'll be getting yourself ready to take action on ASKING YOUR PEOPLE. If you haven't created the first iteration of your signature program, I hope you'll look for opportunities to start conversations to find out what your people are struggling with. If you've already offered one iteration or more of your program, I hope you'll ask your people what they found most helpful and what else they need. Asking is a practice we've got to do over and over, because we can't take one person's answer and run with it. Your people won't all agree. We've got to ask and listen over and over again so that we can notice the patterns and tendencies. Topics Discussed In This Episode: Creating her first offer beyond the treatment room Starting a podcast Creating her first online offer Building an email list How she markets her programs Self-publishing two best-selling books Balancing her online programs with her private practice Show notes at /116
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What Drives A Rebel Therapist
12/31/2019
What Drives A Rebel Therapist
I got something wrong this year. In August I said that to be right for my programs, you have to want to make at least 20k in the next year from your new business beyond the therapy room. I said that this should be your goal. Here’s why that didn’t work: Your biggest reasons for leveling up are not about money. When you’re in touch with your big reasons (again, not money), you tend to make money. Focusing on 20K sometimes puts Rebels in negative mindset spaces: grasping, comparison, or scarcity. Rebel Therapists need to lean into a mindset space of curiosity, experimentation and creativity. That’s how you’ll get through the times when your current experiment fails. We look at two examples of entrepreneurs who don’t focus primarily on short-term financial goals. They focus on creating value, following what matters most to them, and serving people who are the most engaged with what they have to offer. Kim Restivo Lange, our guest from episode 114, talked about why she ended a profitable program to start a membership community. Then there’s me. I only made 7K in the first year of my coaching business, and I’m glad I didn’t decide to quit. Reflections on my own relationship to financial goals over the past 10 years. Why making a robust income is important to me How I decide what risks are worth taking Working through financial fears and difficult moments Show notes at /115
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Membership Communities With Kim Restivo Lange
12/17/2019
Membership Communities With Kim Restivo Lange
This week I’m talking to Kim Restivo Lange, a therapist and entrepreneur in Wilmington, North Carolina. Listen as we talk about how and why she created the Growing Up Confident Collective, a membership for parents who want to help their kids with social and emotional learning. Kim tuned out the most common advice and conventions about what she SHOULD be doing in her business in order to create the vision for her collective. In this conversation we get into how she made the rebellious decision to start her community before some people would have said she had a big enough audience. For me this brings up the question of how you decide what to create. You can get advice from colleagues and coaches and consultants about what you SHOULD create, but if you don't create what really fascinates you and brings you joy week after week and month after month, what's the point? As you create your signature program, how can you let JOY have a seat at the table from the very beginning? As you listen to Kim talking about her program, I think you're gonna FEEL her genuine love and excitement. Topics Discussed In This Episode: Why Kim loves to help adults come together and have important conversations with kids Starting with an online course and realizing it's not the right format for her Getting out of the expert trap and creating a community based on mutually sharing How her membership works Monthly topics including anger, anxiety, and sadness Bringing in guest speakers How she uses her bi-monthly email Free opt-ins she's created and what's working best Using Pinterest to grow her audience How she manages her days and her week The online platform she uses for her community Honing the skill of writing good copy Why she's glad she didn't wait to create her community Show notes at /114
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Your First Scaled Offer With Lindsay Bryan-Podvin
12/03/2019
Your First Scaled Offer With Lindsay Bryan-Podvin
THIS WEEK: This week I’m talking to Lindsay Bryan-Podvin, a financial therapist and entrepreneur. Lindsay describes herself as being at the very beginning of her journey of scaling her services beyond 1:1 or 1:2. We dive into how she's creating a group workshop and a 6-month course to help couples with personal finance. You'll hear how she is using all of her experiences in the therapy room to create thoughtful programs that encourage deep transformation. As I listen to Linsday, I hear a really important combination. She's got her personal reasons for wanting to scale up beyond the therapy room AND she's got a bigger mission. She wants to help as many couples as possible to strengthen their relationships by making peace around money. She noticed that most of the personal finance resources out there were shame-based or overly restrictive. She's got a different perspective. I see that combination of having personal reasons AND a bigger mission in myself and in my colleagues and clients who are able to create successful programs beyond the therapy room. I'll tell you how this is true for me. I've got my personal reasons for loving this way of working. In my business, I get to work with people from everywhere. I don't have to trade time for dollars, and I get to use so many different parts of myself. I've also got a bigger mission: I want To help visionary therapists and healers step into their leadership roles. I want to encourage you to think about this too. If you're considering taking your work beyond the therapy room, what are your personal reasons for preferring a new way of working, and what's your bigger mission? Topics Discussed In This Episode: How most messages in the personal finance space felt too shame-based and restrictive Choosing to make the transition beyond the therapy room Creating group and web-based services she can offer to people everywhere Why she insists on working with both people whenever a client is partnered How gender norms show up for her clients around money The issues she sees for clients who have money The workshop and course she's planning for 2020 Why she'd tell her former self to raise her fees earlier Her morning rituals Show notes at /113
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Time & Energy Management With 2 Rebel Therapists
11/19/2019
Time & Energy Management With 2 Rebel Therapists
In this episode we're talking about productivity, time & energy management, and getting important shit done. I'm also going to invite you to a free planning session. Every year, I host a 90-minute planning session for all of my clients. This year I'm also hosting one for free for YOU my listeners. I'll tell you more about it in just a little bit. I have gotten way more productive over the past few years. I've always been able to get a lot done, but I've gotten more efficient and more effective. I've noticed that for me, it's NOT that I'm working more. In fact, I'm working less hours. I've been taking the resources of time and energy really seriously in my life. I've been having a very intimate relationship with my calendar, using my calendar to block out every single task, and then actually sticking with those appointments. I've been tracking my time using an app so that I can analyze what I'm spending my time on. Breanne and I use notion to keep track of all the tasks, templates and processes in my business. I've created theme days so that for every day of the week, I'm clear about what I'm focusing on. And here's the thing: I think that stuff is fabulous. AND I want you to try all of it too. BUT I also want you to hear from people who do it differently. As much as I love MY systems, I know you'll benefit from hearing about what works for other business owners. We're going to get into it with 2 different rebellious business owners. You'll hear what's actually working for each of them to get more done in less time and to move forward with their most important goals. Laetitia Phan: First we'll hear from Laetitia Phan, a psychologist in New Caledonia who helps warrior helpers find meaning and joy in their practices and lives to make the world a better place for everyone. Laetitia faced 2 big-time management problems. She hated doing the admin stuff in her business. She felt it was robbing her of her time because she didn't have effective systems or rituals for it. She also lacked the time to do some of the things she was really excited about, like creating art about her work. She found that she was procrastinating about what mattered most. Then came BADDASS FRIDAYS. She set aside one day a week to do everything she HAS to do AND everything she WANTS to do. Highlights from Laetitia: Why she used to feel sad and anxious about her time management How she creates a framework for her time using a weekly log and bullet journal Exactly how she spends her Badass Fridays and gets into her Badass Creative Zone How she created a reward ritual that encourages her to create more art and content Why she likes the Pomodoro Technique Ivy Griffin: If you haven't heard Ivy's previous episode, go to to hear ivy talk about how she narrowed her niche, got off insurance panels, and grew her practice, all while working in a way that preserves her energy as a highly sensitive person. In this episode, Ivy talks about how she manages a team of 7 therapists at Thrive Therapy Center as well as her own caseload. Ivy uses theme days, dedicating certain days of the week to certain categories of work. Highlights from Ivy: How she helps the therapists in her center manage their time The place she sees people get stuck: progress notes! Working from home to actually get more done How she uses the Trello app for task management Creating weekly and monthly to do lists Playing games with herself to get started on her daily list How she manages writing for 2 different blogs every month A typical day in the life Noticing that she can get a lot done when she consistently does small amounts over time Creating strict boundaries around when she's not working Show notes at
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Write Your Book With Dr. Holly Sawyer
11/05/2019
Write Your Book With Dr. Holly Sawyer
This week I’m talking to Dr. Holly Sawyer, a psychotherapist, teacher, and author in Philadelphia. She shares the process of writing and releasing her new book It's Time To Talk About Trauma. As I talked to Dr. Holly, I noticed her commitment to taking steps, doing the important stuff and never giving up. You'll hear the steps she took to clarify the book she needed to write, write, edit, publish and promote it. If you're thinking of writing a book, this conversation will probably make you feel more ready to get started. You'll also hear behind the scenes stuff about her support system, daily rituals, how she manages her time, and how she stays organized. Topics Discussed In This Episode: Becoming a therapist to provide what she needed when she was looking for one. Helping professional women of color in her therapy practice. Why she wrote her book about trauma and how she choose the workbook format. Creating a "Personal Bill Of Rights" in the book. The myth we all hear about how a book gets written and Dr. Holly's very different truth. Self-Publishing and creating a book tour by starting with local bookstores. Embracing "NO." Working on her second book, this time for mental health entrepreneurs. How she structures her mornings and manages her time throughout the day. Advice to her former self: don't devalue yourself, AND find an accountant right away. Show notes at /111
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So Do It! With Kelly Pratt
10/22/2019
So Do It! With Kelly Pratt
Our guest is Kelly Pratt, the founder of SO DO IT! A community helping creative women take action on what matters to them. Listen as we talk about how she created her in-person So Do It! Salons and her online So Do It! Society. You'll also hear about what she's creating next. For those of us who have (or want to have) online programs, it's important to figure out how to create high-quality experiences for our participants. We strive to figure out how to hold on to what works well in person while also taking advantage of what the internet makes possible. We also want to avoid the things that can make being online feel toxic or distracting. In our conversation, we talk about the choices Kelly's made about what online platform she uses for her programs, and how she brings some of the best aspects of in-person work to the online space. We also talk about how Kelly networks both online and in person. It's her #1 marketing strategy, and she does it with authenticity and without attachment to the outcome. Topics Discussed In This Episode: Why taking action is more important than getting it done Her personal story of returning to dance Creating So Do It! In-person Salons Creating accountability for her participants Creating safety in her online community Bringing the best of in-person interactions to the online space Her vision of an online "village" Networking as her #1 marketing action Show notes at /110
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Radical Business With Sonalee Rashatwar
10/08/2019
Radical Business With Sonalee Rashatwar
Our guest is Sonalee Rashatwar, a social worker, activist, and public speaker based in Philadelphia who works primarily with sexual trauma, internalized fatphobia, and immigrant kid guilt. I was so excited to talk to Sonalee because I've been learning from them and inspired by them for a while, and I knew she would have wisdom to share about being public with views that are seen as radical and edgy. As many of the therapists and other healers I work with step into work that is anti-oppression or even just work that is outside the mainstream, they are feeling the fear. These therapists and other healers fear judgment from their peers and their potential clients, and from that unknown "they." They also fear loss of income. Sonalee has been through real measurable loss of income, and has come through it. She shares that story with us. As you're getting ready to grow your following and put yourself out there in a bigger and even braver way, it's helpful to hear the truth from someone who's been there. Another topic I loved exploring in this conversation is capitalism. Sonalee's way of thinking about capitalism really resonated with me, especially the ideas they shared about how they resist some of the most toxic messages capitalism encourages us to believe. Topics Discussed In This Episode: Instagram strategy Digital activism Surviving being attacked and framed on Instagram Resisting toxic influences from capitalism Creating body positivity workshops Public speaking Daily rituals "Boring" self-care Show notes at /109
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Beyond Psychiatry With Dr. Erin Griffiths
09/24/2019
Beyond Psychiatry With Dr. Erin Griffiths
This week I’m talking to Dr. Erin Griffiths, a holistic psychiatrist in San Francisco and the owner of Beyond Psychiatry. Listen as we talk about why she made a pivot from more traditional psychiatry and what that change has been like for her business so far. We stop working for others and create our own businesses partly because we want the freedom to work in the ways we want and the ways we really believe help our people the most. Then we can accidentally replicate the things we didn't love about wherever we were working before. Erin was brave enough to look at her business and acknowledge that it wasn't using all the best parts of her and she wasn't yet serving at her highest level. It was already a great business, but she wanted more for her and for her clients. Can you relate to this? I know I can. I know every single year I see things in my business that I've replicated unconsciously. And then I'm able to consciously change them. As you listen to Erin's story about creating beyond psychiatry, think about what you might want to grow beyond. Topics Discussed In This Episode: Pivoting towards holistic psychiatry Getting off of insurance plan The Combination of yoga, TMS, talk therapy and other services they provide Working with her team Rebranding and choosing a new name How her grandfather’s story inspired her logo and her business Her daily rituals for balance and productivity Her advice for her former self Show notes at /108
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What You're Known For With Sarah Argenal
09/10/2019
What You're Known For With Sarah Argenal
Sarah Argenal is on a mission to eradicate the burnout epidemic that is crushing working parents. She offers programs to individuals and organizations to integrate mental and emotional support for parents in the workplace. She walks parents through a 4 step framework to craft a life. I see a theme here that I want you to pay close attention to. Sarah's 4 part framework is something that she has created and nurtured, and it's something she is becoming known for. Having a framework you can use to help you describe your work AND help people is a huge asset. It's your message AND it's your way of serving. Sarah didn't just stumble on this 4 part framework. She discovered and created it through observing herself and the thousands of parents she talked to. Now she's able to use that framework everywhere. She talks about it in podcast episodes. She talks about it in public speaking. She teaches it in workshops. She uses it in all of her content. She goes deep into one of the steps at times, and she sometimes gives an overview of all 4. This is an asset that she can build her business around. Listen to how Sarah is leveraging this asset. An asset like this can't be rushed. But time and energy you put into creating it is well invested. My business has doubled since I discovered and began to nurture my Rebel Therapist™ brand. It's what I'm becoming known for. When I think about the individual rebels I work with, I see that they hit that hockey stick on the growth chart when they get clear on their message and what they want to be known for. Sarah shares a lot of gems in this interview, but if you remember ONE thing, remember what she has to say about finding the work and message she wants to be known for. Topics Discussed In This Episode: Why she focuses on helping working parents recover from burnout Having 2 tracks to her business: private work with parents and work with organizations How she customizes her 4-step framework for many different contexts Deciding to be known for one thing How she structures her online coaching program Creating workbooks to use within her program Using voxer as an extra support in her coaching How Annie and Sarah both manage time around between session support How she brings in private clients and how she brings in organizational clients Creating several different free offers and a marketing ecosystem Her advice for her former self Just in time learning rather than just in case learning Show notes at /107
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Pricing Your Genius With Jacquette Timmons
08/27/2019
Pricing Your Genius With Jacquette Timmons
THIS WEEK: This week I’m featuring Jacquette Timmons, a financial behaviorist in New York City. We focused on two areas: how she prices her offerings and how she builds and nurtures her audience. If you're working on expanding your business beyond the therapy room, those are two areas you know require a lot of thought and attention. If you don't pay attention to them, your business can't thrive, even if your work is amazing. As we get into pricing, listen for how Jacquette combines trial and error with a careful process. She factors in everything including her expenses, what the outcomes are that she's providing, the value her clients place on that outcome, the time and energy the offer requires, and more. AND like I said, she allows for trial and error. You may think being methodical and using trial and error are mutually exclusive. Nope. Like Jacquette, I always leave room for experimentation. The first time I ran what is now Rebel Therapist, the cost was 1400, it happened over 8 sessions, and I had 3 amazing participants all who I'd worked with before. Now the program is in a different iteration. It's a 2-day workshop, 4 and a half hours each day, and the fee as of this recording is 1000. Different format, different price. And that price will likely go up. You'll also hear how Jacqette builds and nurtures her audience. She has remained steadfast in her message and her mission even when others weren't ready to hear it. As a therapist moving your work beyond the therapy room, she's talking right to you. As she talks about staying steadfast in her message, think about what the messages you want to share. Is there something edgy that you find not everyone is ready to hear? Listen to Jacquette's experience with this. Another thing that stands out about how Jacquette builds and nurtures her audience is that she's not afraid to go deep. Rather than doing what everyone else seems to be doing, she has gone for depth. Her free content isn't quick or superficial. It takes a minute, and that has paid off. As you listen, think about how that might work for you in the business you build beyond the therapy room. How can you create content that is truly valuable and engaging? Topics Discussed In This Episode: Why managing money is really about managing choices The combination fo services she offers, including private and corporate work Hosting The Comfort Circle™ Diners Why she doesn't believe in charging "what you're worth" How she chooses her prices How she builds her audience by showing up consistently Staying steadfast with her message even when it was unpopular Going deep with her free content How she creates synergy with all of her content marketing Starting her podcast, More Than Money Two pieces of advice for her former self Show notes at /106
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Location Freedom With Ali Psiuk
08/13/2019
Location Freedom With Ali Psiuk
Show Notes: Ali Psiuk is a therapist and digital nomad. She runs her therapy practice from all over the world. This conversation might make you question your assumptions about what's possible in your business and life. As Ali talked about the freedom she's experiencing, and the awareness she has of her choices, I felt my own awareness expand. For a while now I've been planning a long travel adventure for the summer of 2020, and I kept saying "this is just a maybe. we'll see if it works out." Right after this interview, I told Ali: now I see that I've got to stop saying that. I've got to decide it's happening and then work out all the pieces. by waiting to see whether or not it will all fall into place I'm pretty much assuring that it won't happen. obstacles always come up. Ali agreed. Maybe you want to do more online work and you're not sure how to make it happen. Maybe there's another change you're getting ready to make. Maybe it's a travel adventure, launching a second business, radically shifting your hours, working in a different way, or moving. Listening to Ali's adventure story will help you see where the real limits exist and where you may be limiting yourself. Topics Discussed In This Episode: leaving her office behind and embracing a nomadic life working with a company that helps her coordinate all the details managing client relationships through the transition doing remote work ethically and legally Ali's daily rituals how she sets up her schedule and technology for remote therapy working through glitches how she draws clients into her practice money and fees (real numbers of course) writing and publishing her book, The Therapist Next Door Show notes at /105
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Permission To Do It Differently With Heather Gray
07/30/2019
Permission To Do It Differently With Heather Gray
This week I’m talking to Heather Gray, a mindset consultant who works with entrepreneurs all over the world. Listen to what Heather is doing in her business that’s working for her. It's totally different from what most other therapists and coaches are doing. Listen to how she’s using ONE form of marketing to make her business thrive. Listen also to how she’s providing service to her clients on demand rather than in regularly scheduled sessions. Of course, you’ll hear some of the mindset work she’s moved through herself, which she now helps her clients move through. I left this conversation with new ideas for my own business and I think you will too! Topics Discussed In This Episode: Permission to want more from your business Maintaining a DAILY podcast Giving up her therapy license Leaning into vulnerability to make a bigger impact Her life-changing time-management hack the difference between a goal and a decision Providing her coaching on demand through vox Using podcasting as her ONE lead generator Staying OFF of social media Breaking the therapist rules Show notes at /104
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Multi-faceted Expansion With Jamie Marich
07/16/2019
Multi-faceted Expansion With Jamie Marich
This week I’m talking to Jamie Marich a therapist, author, speaker, and teacher who specializes in trauma. Listen as we talk about how she created a multi-faceted business, what her daily rituals look like, and how she’s made decisions to protect her energy and her vision. Topics Discussed In This Episode: How she gives energy to all of the various roles she's in: consulting, teaching, writing, clinical work and more. Realizing that training clinicians and NOT teaching in academia is the right fit. The best advice she ever got: when you take on something, give up something else. How she takes care of herself energetically with an "iron-clad self-care plan." Her first hire, and how she's grown her team. Her company's extensive EMDR training component and how she makes it work. Getting help with everything outside of her most important work. Her writing practices: rituals and habits that have helped her write several books and articles. What sets aside good writing in our field. How she has chosen and hired the trainers in her company What a typical day looks like for Jamie Show notes at /103
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Smart Growth With Tara McMullin
07/02/2019
Smart Growth With Tara McMullin
This week I’m talking to Tara McMullin, a powerhouse in the realm of serving small business owners. She’s the founder of the What Works Network and host of the What Works podcast. Listen as we talk about the transitions Tara has been through in her business. You’ll hear how starting with a VERY narrow niche helped to accelerate her growth. We also talk about how her ROLE has changed, and how and why she’s shifted away from advice-giving. You’ll also hear what’s been working extremely well for Tara in communicating on social media. It’s all about storytelling. As soon as you hear her experience with human-sized stories, you'll start using social media differently. Tara believes in sharing experience rather than advice, and you’re in for a treat as she shares some key parts of her own experiences in business. Topics Discussed In This Episode: The very narrow nice she started with (Makers in PA) How she built trust and credibility QUICKLY in that first niche Shifting her focus and growing her audience exponentially without losing trust or quality The importance of being transparent with your audience about the pivots in your business Why small and specific stories are WAY more effective than general ones How to use smaller stories in your social media and everywhere you share your message Pivoting her role away from advice giver and towards community facilitator The morning routine that helps her to be powerful in her business every day Show notes at /102
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Why Branding Matters With Jenny Ambrose
06/18/2019
Why Branding Matters With Jenny Ambrose
I brought in the branding goddess who's helped me with Rebel Therapist, Jenny Ambrose of Puree Fantastico. She's here to tell you that branding is not what you think it is. Branding is a way to express who you are, what you do, and even what it FEELS like to work with you. Yep, good branding goes deep. Good branding integrates everything in your business. In this conversation, we talk about my experience working with Jenny and how my own ideas about branding evolved with her help. She also gives us ideas about how to get started with branding on your own and how to know whether it might be a good time to hire a pro. Topics Discussed In This Episode: How good branding can level up your business Sad mistakes people make with their branding Branding is NOT just about logos, rather it is all over your business How to start exploring branding on your own Why you should look in your closet when you're working on branding Who's ready to hire a branding pro and who isn't How much good branding costs Using archetypes to home in on your brand expression Show notes at /101
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Lessons Learned In Leveling Up
06/04/2019
Lessons Learned In Leveling Up
This is episode 100! I wanted to do something special and different this week. The theme today is lessons learned in expanding your business. I’ve been focusing more and more on my own lessons learned as I’m sharing on social media and especially with my email list. I’ve been talking about how as entrepreneurs, we find ourselves learning in public. We can either acknowledge what we’re learning, or we can try to seem as if we know everything. I’m much more interested in telling you what I’m learning and even acknowledging my mistakes. I think it’s WAY more useful to you and it also allows me to be myself, which makes my life better. I’ve been running this program, Rebel Mastermind, where therapists level up their businesses and serve in new ways beyond the therapy room. I invited some folks who are in the middle of that program to bravely share with you. I asked each of them to tell us one surprising thing they’ve learned or are learning in the process of expanding their businesses, and how that lesson is playing out in their businesses so far. Show notes at /100
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Lessons Learned In Leveling Up
06/04/2019
Lessons Learned In Leveling Up
This is episode 100! I wanted to do something special and different this week. The theme today is lessons learned in expanding your business. I’ve been focusing more and more on my own lessons learned as I’m sharing on social media and especially with my email list. I’ve been talking about how as entrepreneurs, we find ourselves learning in public. We can either acknowledge what we’re learning, or we can try to seem as if we know everything. I’m much more interested in telling you what I’m learning and even acknowledging my mistakes. I think it’s WAY more useful to you and it also allows me to be myself, which makes my life better. I’ve been running this program, Rebel Mastermind, where therapists level up their businesses and serve in new ways beyond the therapy room. I invited some folks who are in the middle of that program to bravely share with you. I asked each of them to tell us one surprising thing they’ve learned or are learning in the process of expanding their businesses, and how that lesson is playing out in their businesses so far. Show notes at /100
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Creating A Podcast With Jessica Jones
05/21/2019
Creating A Podcast With Jessica Jones
This week I’m talking to Jessica Jones, a registered dietician and co-founder of the very popular podcast Food Heaven Made Easy. Listen as we talk about how Jessica and Wendy Lopez developed their podcast, exactly how they plan and create each episode, and how they maintain a healthy business partnership and close friendship. I’m really into bringing you amazing people like Jessica. It’s helpful to hear from people in our field, but it’s also SO helpful to hear from people in adjacent fields. Sometimes that’s where I’ve gotten my best ideas and practices, and that’s been true for the Rebels in my masterminds as well. Topics Discussed In This Episode: Identifying their ideal audience member/target person, “Chrisette” and what they learn from her Starting out on public access television in NYC and then expanding to Youtube Creating their podcast, Food Heaven Made Easy in 2015 and then growing and monetizing it The smartest move they made in their business: starting an email list early Doubling their income year over year Working through good times and challenging times with her business partner and close friend, Wendy Lopez Identifying and leaning into their different strengths in the business Annie (over?) shares about her marriage Their podcast process (we get into some great hacks) Transitioning all the content in their business to a Health At Every Size approach Creating digital products Jessica’s take on online courses (and Annie’s take too) Show notes at /99
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