TRES 282: Jimmy Burgess - 5 Genius Ways Agents Are Using AI

Undoubtedly, artificial intelligence is changing how every industry conducts business. This includes the real estate industry.

In this episode of The Real Estate Sales Podcast, host Jimmy Burgess highlights five AI tools revolutionizing the real estate industry. These tools are game-changers, helping agents streamline their businesses and enhance their communication with clients. 

The possibilities with AI are endless, from video captioning apps to AI-powered market reports. Let's dive into the details and explore how these tools can take your real estate business to the next level.

 Captions for Talking Videos

• Jimmy introduces the concept of using captions for talking videos, an AI-powered app that adds captions to videos. 
• The app goes a step further by incorporating AI eye contact, eliminating the need for constant script reading. 
• The AI technology intelligently adjusts the video to create the illusion of eye contact, resulting in a more engaging and personal experience for viewers. 
• Additionally, the app can translate the video into different languages and even synchronize the lip movements in the translated version.

 RPR Market Reports

• RPR (Realtors Property Resource) is a valuable resource available to all National Association of Realtors members. 
• Traditionally, this tool provided detailed market reports, but recently, it has integrated AI capabilities to enhance its functionality. 
• Jimmy demonstrates how to access the AI-powered research page and create scripts for various tones, such as professional, engaging, or conversational. 
• These scripts can generate SEO-optimized social media posts, blog posts, or video scripts. 
• Agents can now present comprehensive market details tailored to their audience with minimal effort.

 AI Virtual Assistants

• Virtual assistants have become indispensable in the real estate industry. 
• Through AI technology, these virtual assistants can handle various tasks, such as scheduling appointments, answering client queries, and providing property information.
• Jimmy emphasizes the efficiency and convenience of AI-powered virtual assistants in automating repetitive tasks, allowing agents to focus on more productive activities.

AI-Powered Lead Generation

• Gone are the days of manual lead generation. AI algorithms can now analyze vast amounts of data and predict potential buyer or seller leads. 
• Jimmy discusses how AI-powered lead-generation tools help agents identify prospects, analyze their preferences, and target them with personalized marketing strategies.
• Agents can optimize their lead generation efforts through data-driven insights, ultimately increasing their conversion rates.

AI Home Staging

• Virtual and augmented reality technologies combined with AI algorithms have transformed the concept of home staging. 
• Jimmy explains how AI home staging tools can virtually stage a property, allowing potential buyers to visualize the space with different furniture and decor options. 
• This technology saves time, money, and efforts associated with physical staging, while still achieving the desired impact on potential buyers.

Artificial intelligence is reshaping the real estate industry, offering diverse tools to help agents optimize their businesses. As technology continues to advance, it is crucial for agents to adapt and embrace AI tools to stay competitive in an ever-evolving industry. By leveraging the power of AI, agents can effectively streamline their processes, generate leads, and enhance customer experiences, ultimately propelling their business to new heights.

"Artificial intelligence has absolutely changed the game in real estate." - Jimmy Burgess

Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel.  If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.