TRES 284: Karina Caraballo - Elevate Your Brand By Optimizing Your Google Business Profile
Release Date: 11/14/2023
TRES 299: Jimmy Burgess - 10 ChatGPT Prompts Every Real Estate Agent Should Be Using
The Real Estate Sales Podcast
Are you a real estate agent looking to revolutionize your business in today's digital world? With Chat GPT, the possibilities are endless. Imagine having the power to generate leads, craft compelling property descriptions, and even optimize your social media presence—all at your fingertips. Today, Jimmy Burgess dives into the top ten Chat GPT prompts designed to elevate your real estate game. Tune in and explore how to efficiently leverage AI to supercharge your real estate business and leave your competition in the dust. Prompt 1: Generating Listing Leads “Act as an...
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TRES 298: Jimmy Burgess - The Best Is Yet to Come for Your Business (If You Follow This Plan)
The Real Estate Sales Podcast
You must have a plan to succeed in your real estate business. Going into it blindly will set you up for failure; of course, this is something you want to avoid. Listen to this episode of "The Real Estate Sales Podcast" to help you develop a strategic plan of action to thrive in the changing market. Host Jimmy Burgess emphasizes that the best in the is yet to come and provides a comprehensive approach to ensure continued success and growth. Let's dive into the key points and actionable steps outlined by Jimmy. Believe in Possibilities Jimmy stresses the importance of belief in...
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TRES 297: Jimmy Burgess - The 6 Great Paradoxes of Real Estate Sales
The Real Estate Sales Podcast
It's difficult to grasp some concepts when starting in a new field, no matter how many times you review them. In this episode of "The Real Estate Sales Podcast," host Jimmy Burgess shares six paradoxes in real estate. Tune in to discover what they are to help grow your real estate business. 1. Giving Paradox People nowadays believe that if they want something, they have to go get it. However, Jimmy discovered this may not always be the case. Instead of always being out there selling, figure out how you give value. Jimmy shares ideas and examples within the episode. 2. Growth...
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TRES 296: Jimmy Burgess - 7 Ways to Invest $2,500 in Your Real Estate Business for Huge Results
The Real Estate Sales Podcast
Don't you hate it when someone doesn't tell you everything you need to know, especially within the real estate industry? You want a broker who is honest with you no matter how hurtful the truth may be. However, most don't have the heart to tell the truth when the real estate market isn't going so well. In this "The Real Estate Sales Podcast” episode, host Jimmy Burgess shares five things real estate agents need to know. Subscribe and hear what your broker is too nice to tell you. 1. The Market Is Getting Tougher Jimmy discusses how the real estate market is challenging, and most...
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TRES 295: Jimmy Burgess - 5 Things Your Broker is Too Nice to Tell You, But You Need to Hear
The Real Estate Sales Podcast
Don't you hate it when someone doesn't tell you everything you need to know, especially within the real estate industry? You want a broker who is honest with you no matter how hurtful the truth may be. However, most don't have the heart to tell the truth when the real estate market isn't going so well. In this "The Real Estate Sales Podcast” episode, host Jimmy Burgess shares five things real estate agents need to know. Subscribe and hear what your broker is too nice to tell you. 1. The Market Is Getting Tougher Jimmy discusses how the real estate market is challenging, and most agents...
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TRES 294: Jimmy Burgess - If I Wanted to Make $342,987 in 2024, This is What I would Do
The Real Estate Sales Podcast
How can you make more money in real estate in 2024? Subscribe to the Real Estate Sales Podcast to find out. In this week’s episode, host Jimmy Burgess shares a top 5% blueprint to build a thriving real estate business in 2024. He outlines seven specific skills that hold the potential to elevate one's entrepreneurial journey to unprecedented heights. Tune in to hear how personal development helps real estate agents make more money. 1. Embracing Artificial Intelligence and Chat GPT Real estate agents must leverage AI technology to streamline business operations and enhance...
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TRES 293: Jimmy Burgess - Realtor Skills That Will Pay the Bills in 2024
The Real Estate Sales Podcast
The new year is here, and you have no reason to still struggle as a realtor. It’s time to boost your marketing skills to ensure your bills stay paid throughout 2024. The best way to do this is to listen to this episode of “The Real Estate Sales Podcast.” In this episode, Jimmy Burgess emphasizes the importance of personal development in growing your real estate business. He shares seven crucial skills that real estate agents should focus on developing in 2024 to take their business to a whole new level. These skills involve leveraging technology, creating engaging content,...
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TRES 292: Jimmy Burgess - Sick and Tired of Not Selling Enough Houses - This One is for You
The Real Estate Sales Podcast
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TRES 291: Jimmy Burgess - 24 Ways to Generate Leads in 2024
The Real Estate Sales Podcast
One of the hardest things to do as a realtor is building leads. Sometimes, your methods get you five new clients a week; other times, you receive none. But in this episode of “The Real Estate Sales Podcast,” you’ll discover 24 valuable methods to generate leads for real estate businesses. With the current market environment, having a steady flow of leads is crucial for success. Jimmy provides insightful strategies to help businesses grow and succeed in today's real estate landscape. Using QR Codes to Attract Buyers QR codes have become more prevalent in the real estate industry,...
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TRES 290: Jimmy Burgess - What to Send Your Geographical Farm
The Real Estate Sales Podcast
Are you ready to take your real estate business to the next level? Geographical farming is a proven strategy for attracting potential clients and solidifying your presence in a specific neighborhood. But how can you ensure that your content not only adds value but also captivates the attention of your target audience? In this episode, Jimmy shares invaluable insights on how real estate professionals can effectively engage their geographical farms through strategic content pieces. These seven essential content types are designed to add value and attract potential clients to your...
info_outlineRecent research shows that 90% of real estate agents don’t have a Google business profile. If you’re a part of the statistics, you might not know what it is and how it can benefit your business.
In this episode of The Real Estate Sales Podcast, host Jimmy Burgress speaks with Karina Caraballo, a tech specialist in the real estate industry, on building a Google business profile. Learn how to optimize your Google My Business profile and different strategies to help boost your clientele.
Google My Business Profile: What Is It?
- It’s a free business profile to help business owners or real estate agents showcase their services and products.
- You already know Google is the number one search engine. This makes it even more essential for you to utilize its products to help potential customers find your business online.
Optimizing Google My Business Profiles for Real Estate Agents
- Jimmy recommends including the name of the real estate agent and the company they work for in the Google My Business profile to establish credibility and Google juice.
- Karina advises using the primary category of real estate agents and choosing relevant secondary categories to improve search visibility.
- Jimmy suggests including a website URL in the profile to provide a direct way for users to contact the agent and verify their authenticity. He emphasizes the importance of capturing leads through a clear call-to-action on the website, such as a link to a specific page or a form to fill out.
- Karina notes that 98% of consumers read online reviews for local businesses and that review quantity and quality are critical factors in search rankings.
- Jimmy suggests gathering reviews on Google by asking satisfied customers to leave reviews on the business's Google My Business profile.
Leveraging and Managing Google Reviews
- Jimmy suggests asking past clients for Google reviews by making it easy for them, such as sending a link and offering a reward. He also discusses reviews with other service providers to increase visibility and credibility.
- Next, Jimmy emphasizes the importance of responding to good and bad reviews to show engagement and build credibility. He shares an example of turning a bad review into an opportunity by asking for additional feedback and offering a solution.
- Jimmy suggests setting business hours to be readily available, such as 8 am-8 pm, to show professionalism and avoid killing potential deals.
- Karina recommends using Calendly or Google to book appointments online and including contact information on the website for those who prefer to schedule appointments offline.
Specific Tips to Help You Build Your Google Business Profile
- Karina suggests choosing the most important text for Google My Business Profile and utilizing chat GBT.
- Jimmy advises including years of business experience and business attributes, such as women-owned or veteran-owned, to improve search visibility.
- Utilize a mix of lifestyle, community, and listing photos to show consistency and add variety to your profile.
- Utilize your existing content on your Google Business Profile by adding one post per week, or even better, one post per day to keep your profile active and engaging.
- Get Google verified to present yourself professionally and increase credibility with potential clients.
Building a business profile is a challenging task, but luckily, for real estate agents, Jimmy is here to offer advice. Listen to this week’s episode of the TRES podcast to hear Jimmy and Karina’s conversation on optimizing your Google My Business profile. Tune in now to start leveraging a free Google tool to boost your real estate business.
“Google allows you to kind of connect with people in a different way. So if you want to choose if your business is women-owned veteran-owned, that kind of thing, you have the option to turn those on and not can really connect someone with your business.” - Karina Caraballo
Resources
Do you have a video or content idea perfect for your business? Share it with Jimmy! Connect with Jimmy Burgess on LinkedIn and Facebook, and his YouTube channel. If you like what you heard today, we’d love it if you’d share a rating or review and then subscribe to the podcast and tell others about it. You can find The Real Estate Sales Podcast on Apple Podcasts, Google Podcasts, Spotify, Audible, and our website, The Real Estate Sales Podcast.