Libsyn Directory

Building a Brand in Real Estate: How to Stand Out in a Competitive Market! Deborah Byrd & RC

Release Date: 04/24/2023

Young, Smart, and Buying Homes Without Help—The Data No One Saw Coming

theREsource podcast

Young, Smart, and Buying Homes Without Help—The Data No One Saw Coming. Are you focused on the deal—or the decade? The housing market is shifting—but not in the way most people think. We break down the real indicator that tells us who's in control: buyers, sellers, or no one. 📊 And the surprise? Gen Z is quietly making major moves—without family help. Whether you're a loan officer, real estate agent, or future homebuyer, this episode of The RE Source will change how you see the game. ✅ Learn what’s really happening with inventory ✅ See where young buyers are winning ✅...

A Shifting Market Is Where Real Pros Eat

theREsource podcast

A Shifting Market Is Where Real Pros Eat - This isn’t doom and gloom—it’s an opportunity. The market isn’t crashing—it’s shifting. And if you’re paying attention, this is the greatest opportunity we've seen in years. ⚡ Nearly half of all homes are closing with seller concessions. ⚡ 1 in 3 listings had a price cut in March. ⚡ Buyers and sellers need leadership—and that’s where YOU come in. We break down the data, the strategy, and the messaging you need to win in today’s real estate and mortgage market. This isn’t the time to wait—it’s the time to lead. Are you...

Trump vs Powell: Is Political Pressure Forcing the Fed’s Hand on Rates?

theREsource podcast

What happens when the immovable force meets the unstoppable object? We're about to find out. In this episode, Ryan Hills unpacks the mounting tension between the Fed and Trump—two massive forces now colliding over rate policy and economic pressure. With jobless claims rising, Americans pulling back on major purchases, and no emergency savings for many, pressure is building FAST. Redfin’s latest data reveals just how shaky Main Street really is—and it could force the Fed to act sooner than expected. Will rates drop? Is a recession already here? And what does it all mean for housing? 📉...

Stagflation, Stock Swings, and Skyrocketing Rates: Breaking Down the Tariff Impact

theREsource podcast

📉 Tariffs. 📈 Rates. 🌀 Stagflation. We’re living through an economic chess match with real-world consequences—and it’s hitting housing, lending, and the stock market all at once. In this episode, Ryan Hills breaks down how the tariff war is driving inflation, disrupting construction costs, and forcing tough decisions at the Fed. With new economic pressure building, what’s next for interest rates and the future of housing? From steel and appliance prices to mortgage-backed securities and global debt trust, this isn’t just theory—it’s your business. 🎯 Learn what’s...

Confusion and Fear Create Hesitation

theREsource podcast

Confusion and fear create hesitation—but informed guidance creates confidence. Now’s the time to help buyers understand how volatility can work in their favor… if they act decisively. Four of our 2025 housing wildcards just hit—again. For buyers, this could be a rare window of opportunity. For agents and loan officers, this is the time to lead with confidence. 📉 The market’s moving fast. 🏡 Your clients need guidance. 🚨 Don’t miss the strategies that could change your 2025 game plan. ✅ Watch now. Stay sharp. Let’s lead together. 🔔 Don’t forget to like, comment, and...

Redfin Rewinds, KW Reloads and Mortgage Finds Its Bottom - The Beginning of a Housing Revival?

theREsource podcast

What just happened to Redfin?! 😱 And why is private equity making big moves in real estate while the mortgage industry struggles? 📉📊 In this episode of The RE Source, Ryan Hills breaks down Redfin’s shocking acquisition by Rocket, Keller Williams’ surprising investment, and whether the housing industry can bounce back. 🏡💰 This is a must-watch for every real estate agent, loan officer, and homebuyer looking to stay ahead in the market! Hit that play button NOW! ▶️ 🔔 Don’t forget to like, comment, and subscribe for more real estate and mortgage insights! Links: ...

Will Fannie Mae’s Privatization Fix Home Affordability?

theREsource podcast

Another one of our Wildcards just hit! 🏡💰 Could this be the move that changes everything? Ryan Hills dives deep into what this could mean for real estate professionals, homebuyers, and the entire mortgage industry. Should Fannie Mae & Freddie Mac be privatized, or should they remain under government control? Weigh in below & share your thoughts! Links: https://www.housingwire.com/articles/new-fhfa-director-bill-pulte-is-focused-on-gse-reform/ 🔔 Subscribe for more insights on real estate, mortgage, and economic trends! ⭐ JOIN OUR COMMUNITY ⭐ Get the hottest and most...

The Fall in American Work Hours Visualized: A Warning Sign for the Economy?

theREsource podcast

📉 American working hours are declining—what does this mean for the economy? Ryan Hills breaks down the data behind the drop in working hours and why it could be a major warning sign for a potential economic downturn. As job market shifts collide with rising housing inventory and falling mortgage rates, could this be the start of something bigger? How will it impact real estate, homebuyers, and the broader financial landscape? Links: https://www.marketwatch.com/story/u-s-recession-no-longer-seems-completely-unthinkable-as-jobless-claims-spike-higher-74acd4ca?utm_source=chatgpt.com ...

Houdini Homebuyers: Where Are the Missing First-Time Homebuyers?

theREsource podcast

It’s a mystery worthy of the greatest escape artist himself—first-time homebuyers are disappearing from the market. But unlike Houdini’s illusions, this isn’t a magic trick. The question is: where did they go, and what’s keeping them from making a move? The Vanishing Act. Traditionally, first-time homebuyers make up around 40% of the market. But lately, they’ve been pulling a disappearing act, with their share shrinking year over year. Find out why in our latest episode ‼ Links: https://www.lendingtree.com/home/mortgage/single-women-own-more-homes-than-single-men-do/ 🔔...

The Hidden Indicator Shaping Housing: The Leading Indicator No One’s Discussing!

theREsource podcast

The Leading Indicator No One’s Discussing! In this episode of The RE Source, Ryan Hills uncovers a major leading indicator that could reshape the housing market, economy, and interest rates. What happens when thousands of mid-career workers are forced to re-enter the job market? Could this impact home affordability and mortgage defaults? We’re diving into the data no one is talking about—watch now to stay ahead of the curve! Links: 🔔 Subscribe for more insights on real estate, mortgage, and economic trends!

More Episodes

Are you struggling to build your brand in the competitive world of real estate? Look no further! In this video, we will show you how to stand out and attract more clients by building a strong brand. Building a brand is not just about creating a logo or a catchy slogan. It's about creating a unique identity that resonates with your target audience. You can trust Ryan Christensen (RC) & Deborah Byrd, they've done it for the top leading loan officers across the nation and have put in the time to help you avoid the common pitfalls as well!

RC & Deborah will walk you through the essential steps to building a brand in real estate, from defining your target audience to creating a consistent message across all your marketing channels. We will also share some tips and strategies to help you dominate your market and become the go-to real estate expert in your area.

0:00 - Ryan Christensen, TheREsource.tv & Deborah Byrd, Plug and Play Social Media & The Mortgage Nerd 🕶

1:30 - The Power of Who Book 📖

2:30 - How to differentiate yourself on social media 🤔🤩

4:30 - Building brand credibility by sharing results! 📈💰

5:00 - Who are you? What do you stand for? Why do you matter to your customer? ✍📝

5:45 - You are not the hero to your brand, your customer is! 😲😳

6:30 - The 7 Steps of the StoryBrand Framework by Donald Miller ✅

8:20 - The ultimate social media scheduling tool backed by AI/ChatGPT 🛠⚙⚗

10:00 - Proactive brand building behaviors for loan officers & real estate brokers! 📅🔄

11:45 - Giver Gain. Add value, become valuable. 🎇

12:45 - AI + ChatGPT: Using AI for branding & reach more people! 🔥

14:50 - Using AI with video marketing and video editing! 📽

16:30 - What's more important your brand or your reputation? 🧠

18:00 - Do you prioritize perfection or execution? ⏰

19:50 - Top 5 Apps to Socialize Your Brand! 📱🤳🤙

Tag an industry pro, share within your team, and post to your local groups & associations!

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