257. My Top 3 Takeaways from Alt Summit (Real Talk)
Release Date: 03/25/2025
286. How to NOT Hate Showing Up on Social Media
The Launch Lounge Podcast
Ready to stop dreading your daily social media posts and start seeing actual subscribers rolling in? 🚀 I get it - you'd rather stick a fork in your eye than create another Instagram post that gets three likes and zero email signups. You're juggling client work, course creation, and family life, and social media feels like that demanding friend who takes everything but gives nothing back. In this episode, I'm sharing my complete transformation from loving social media to absolutely resenting it to now having a strategic system that drives real subscribers to my email list. You'll discover my...
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285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success
The Launch Lounge Podcast
Discover the exact roadmap for transitioning from exhausting live launches to profitable evergreen systems that sell while you sleep! 🚀 You've mastered live launches but dream of evergreen freedom. Before you flip that automation switch, there's a strategic pathway that separates successful course creators from those who burn through savings on failed Facebook ads. I'm sharing the specific conversion benchmarks you need before making this transition, why your 2x return on ad spend isn't enough for evergreen success, and the truth about cold traffic behavior that most online course creators...
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284. Low Lead Quality? How to Improve Lead Quality for Webinars
The Launch Lounge Podcast
Struggling with low webinar show rates despite having all the "right" systems in place? 🚀 I uncover the one core problem: secretly sabotaging webinar attendance and conversions for online course creators - and it's not your email sequences or reminder strategy. Through a real listener's case study, I reveal why even perfectly executed webinar funnels fail when your offer positioning doesn't match what your audience desperately wants to solve. This episode completely shifts how you think about translating offline success into profitable online courses, especially if you're successfully...
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283. Passive Income Streams: Reality vs. Myth
The Launch Lounge Podcast
Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀 I used to dream about sipping cocktails on a beach while my online course magically sold itself. That fantasy nearly derailed my entire business journey, and I see it happening to brilliant course creators every single day. The truth is, those "set it and forget it" promises aren't just misleading - they're actively sabotaging your success. Today I'm pulling back the curtain on the four most dangerous passive income myths circulating right now, from AI-generated everything to magical...
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282. She Turned Her Pain Into Her Freedom Empire – With Laura Furiosi
The Launch Lounge Podcast
Ready to discover how turning your darkest moments into your greatest purpose can create a thriving online courses business? 🚀 Laura Furiosi proves that ANY expertise can become a profitable course - even divorce law. This multi-award-winning entrepreneur went from teacher to baby swimwear mogul to creating a chart-topping podcast and seven-figure course business that helps thousands navigate one of life's most challenging experiences. What I love most about Laura's journey is how she transformed her personal pain into a purpose-driven business that literally saves people thousands of...
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281. How I'm Using AI to Create HOT Offers for Clients
The Launch Lounge Podcast
Ready to turn your struggling offers into "take my money" offers using AI? 🚀 I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure launch ever. Another went from $7 per lead to $5 per lead using what I'm revealing today. If you've been adding paid traffic to your launches and somehow your sales went down instead of up, I'm showing you exactly why that's happening and how to fix it with AI. I've taken 10 years of experience and built it into custom GPTs that help course creators create offers their...
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280. Boost Your Cashflow With Upsells and Downsells
The Launch Lounge Podcast
Ready to add 30-50% more revenue to your next course launch without creating a single new piece of content? 🚀 I'm revealing the exact upsell and downsell strategies that have generated hundreds of thousands in additional revenue for my clients. This isn't about being pushy - it's about serving your audience at every level they're ready for. Whether you have buyers who want to go deeper or non-buyers who need a smaller stepping stone, I'm showing you how to meet them exactly where they are. The psychology behind these offers is fascinating. When your audience is most engaged after a launch,...
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279. One Big Course or Many Smaller Ones? Here's How to Know
The Launch Lounge Podcast
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀 I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program. But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and...
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278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole
The Launch Lounge Podcast
What do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀 If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. Julie started her online business over 20 years ago while raising six kids, turning Mabel's Labels from a basement startup into a 50-employee empire with 200,000 Facebook followers. Her grassroots marketing approach proves that whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic...
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277. I'm Breaking Up With ActiveCampaign – Here's Why and What I'm Doing Instead
The Launch Lounge Podcast
Sometimes the bravest business decision isn't what to add - it's what to leave behind! 🚀 After seven years with ActiveCampaign, I'm breaking up with them. But this isn't just another price increase rant - it's a masterclass in making bold choices that protect your freedom empire. When ActiveCampaign tried to move me from $2,700 to over $5,000 annually (adding features I never asked for), I could have rolled over like I did during their last hike. Instead, I channeled my inner business badass and said "hell no." The real eye-opener wasn't just the pricing - it was their sneaky customer...
info_outlineIs building your online course business leaving you feeling isolated and burnt out?
Discover my top 3 mindset shifts from Alt Summit that completely transformed how I approach business, marketing, and self-care. 🚀
After years of pandemic isolation and recovering from burnout, I discovered that sometimes the best ROI isn't measured in dollars. Learn why in-person connections are irreplaceable for course creators, how to ditch the "authenticity" pressure on social media, and why taking time for yourself isn't selfish—it's necessary for sustainable growth.
🔥 In This Episode:
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Redefine success metrics beyond just revenue numbers
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Replace "authenticity" with 8 powerful alternatives that actually serve your audience
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Create boundaries that protect your energy while growing your business
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Find your community of like-minded course creators who truly get it
Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - Get the FREE Training HERE.💫
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Salome
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