The Launch Lounge Podcast
Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!
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336. The Only 2 Things That Matter if You Want to Nail Your Marketing
01/13/2026
336. The Only 2 Things That Matter if You Want to Nail Your Marketing
The Only 2 Things That Matter if You Want to Nail Your Marketing What if everything overwhelming you about marketing right now could be stripped down to just two things? 🚀 If you're posting, emailing, launching, and rebuilding—but still wondering why nothing's clicking—I'm about to make your life way simpler. Most course creators think they have a marketing problem when they actually have a traffic problem, a conversion problem, or both. Instead of diagnosing it properly, they pivot. They rebuild. They burn everything down. But here's the truth: your marketing isn't broken. It's just unfocused. Today I'm sharing the uncomfortable math about your email list, why your launches might be shrinking even with more ads, and the one thing that shocked me when I unpacked a $500K business owner's data. 🔥 In This Episode: The simple math that reveals how big your list actually needs to be Why chasing new strategies keeps you spinning your wheels The real reason warm traffic converts but cold traffic doesn't How to ask for the sale without feeling pushy or weird One traffic source + one conversion process = everything you need Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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335. What You Can Expect in 2026
01/06/2026
335. What You Can Expect in 2026
What if the smartest content strategy isn't about reaching more people—but going deeper with the ones already here? 🚀 I'm shaking things up in 2026. After an email list disaster cut my podcast downloads in half overnight, I learned something powerful: you're not random strangers scrolling Spotify. You're my people—course creators who've been in my world for months or even years. So I'm done chasing podcast algorithms. This show is becoming my cozy living room—a space for real conversations about what's actually happening in your business. YouTube will handle the reaching. This podcast? It's all about the deepening. 🔥 In This Episode: Why batching content is the ultimate freedom hack for course creators The surprising link between your email list and podcast downloads How separating "reach content" from "nurture content" transforms your marketing The real story behind my ActiveCampaign disaster and what it taught me Permission to stop being everywhere and start building momentum instead of noise Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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334. Stop Half-Working Through Christmas
12/18/2025
334. Stop Half-Working Through Christmas
If your version of "time off" is scrolling on the couch while mentally auditing your funnel, this episode is your intervention. 🚀 Let's be honest—most course creators have mastered the art of fake rest. You know the kind: laptop at every family gathering "just in case," mentally planning your January launch over Christmas lunch, checking your Stripe account while pretending to watch holiday movies. But here's what I learned the hard way: fake rest doesn't refill your tank. It just makes everything feel heavier when January hits. Today I'm walking you through my Clock Out CEO Checklist so you can actually put your business to bed for a few weeks. We're covering money, marketing, operations, and boundaries—plus a tiny reflection ritual to help you walk into 2026 with more clarity than most people have all year. 🔥 In This Episode: Discover why rest is a business strategy, not a reward you earn Spot the sneaky signs of "fake rest" draining your creativity Walk through the Clock Out CEO Checklist step-by-step Use three reflection prompts to set powerful intentions for 2026 ✨ Make 2026 your breakthrough year! One-on-one mentoring spots open - we go deep on your offers, funnels & numbers using my 7-year scaling framework + AI system. Includes Scale with Ads ($5K value). Super high-touch, very limited spots. Apply now at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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333. Still Not Making ‘Quit My Job’ Money? This Might Be Why
12/16/2025
333. Still Not Making ‘Quit My Job’ Money? This Might Be Why
What if you never make the "quit my job" money you've been dreaming about? 🚀 If that thought has been quietly haunting you, I need you to hear this: the problem isn't your work ethic or that you're not cut out for this. The problem is you might be running a business model that was never designed for YOUR life, audience, or strengths. I learned this the hard way chasing other people's membership models. They had huge audiences and years of platform-building behind them—I was trying to copy their playbook and wondering why the math didn't math. The day I stopped building their business and started building mine? Everything clicked. In this episode, I'm walking you through my "deborrow your business" exercise so you can finally stop copy-and-pasting strategies that don't fit and start designing a freedom empire that actually works for you in 2026. 🔥 In This Episode: Uncover the real reason your business isn't hitting freedom numbers (hint: it's not you) Spot the four signs you're running a "borrowed" business model Align your business with the life you actually want to live Create your personal Freedom Empire Rules for 2026 ✨ Just a handful of spots for one-on-one mentoring with me in 2026! Get my deep scaling framework + AI system to fix why customers aren't buying and clean up your funnels so you always know what's working. Includes $5K Scale with Ads course. High-touch, very limited. Apply at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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332. 3 Signs You're Ready to Scale (And 3 Signs You're Not)
12/11/2025
332. 3 Signs You're Ready to Scale (And 3 Signs You're Not)
Scaling your course too early is one of the fastest ways to burn cash and accidentally build a business you hate. 🚀 Everyone's screaming "scale, scale, scale" online — but nobody mentions that scaling doesn't magically create more profit. It increases revenue at a higher cost, with more complexity, and usually a lower ROAS. Ouch. So how do you know if you're actually ready? In this episode, I'm giving you three green lights that say "go for it" and three red flags that say "hang on, let's stabilize first." No more guessing, no more gambling with your ad spend. Whether you're a course creator dreaming of consistent $10K months or you've already had successful launches but feel stuck, this honest mirror will help you make smart scaling decisions for 2026. 🔥 In This Episode: Discover why "scaling on vibes" is a recipe for expensive disaster Learn the three signs your online course business is truly ready to grow Recognize the red flags that mean you need to stabilize before scaling Get a practical checklist to assess your scale-readiness right now ✨ Stop working harder without seeing results! My one-on-one mentoring uses the deep scaling framework to fix what's broken - your offers, messaging, funnels and numbers. Scale wider by going deeper, not burning out. Includes Scale with Ads course. Very limited spots at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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331. If I Had to Start Over Again: What I'd Do Differently in 2025
12/09/2025
331. If I Had to Start Over Again: What I'd Do Differently in 2025
What if you could keep all your skills and lessons but rebuild your business the smarter way? 🚀 I've been playing with a fantasy lately: burning it all down and starting fresh. Because if I had to rebuild my online courses business from scratch in 2026, I absolutely would not do it the same way I did in 2016. The market has changed. Launches have changed. People have changed. In this episode, I'm sharing the exact five pillars I'd focus on if I were starting over today. The best part? You don't have to torch your business to use this. Think of it as a lens for seeing what's working, what's dragging you down, and where a few strategic shifts could change everything for your course creator business. 🔥 In This Episode: Get painfully specific about who you help (vague doesn't sell anymore) Flip the script on list building so it's your focus, not an afterthought Build a simple evergreen funnel before relying on big live launches Use paid traffic like a calculator, not a casino Create support and systems early so you're not the entire business forever ✨ Ready to get my brain + my AI system (built from 7 years of scaling knowledge) in YOUR business? One-on-one mentoring spots just opened - we'll fix your funnels, stop ad costs eating profit, and make AI work FOR you. Includes Scale with Ads course ($5K value). Apply at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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330. Your "One More Launch" Is Keeping You Stuck
12/04/2025
330. Your "One More Launch" Is Keeping You Stuck
What if that "one more launch will save me" energy is actually the thing keeping you stuck? 🚀 I'm seeing it everywhere right now—smart course creators pouring everything into one more webinar, one more challenge, hoping it'll rescue their business. I get it because I've been there. In 2023, I ran four launches in one year, each born from that same desperate prayer. Spoiler: it didn't work. Here's the truth nobody wants to admit. Cold traffic converts less reliably now. Buyers need 27 touch points instead of 7. That Hail Mary launch strategy? It's working less and stressing you out more. Your real safety isn't in a fancier launch—it's in consistent, strategic list building that gives you breathing room instead of panic. 🔥 In This Episode: Uncover why "one more launch" desperation shows up so strongly right now Learn what consistent list building gives you that launches simply can't Discover three concrete shifts to move from launch-dependent to list-first Get a simple 90-day roadmap for your most stable year yet ✨ Want 2026 to be your most profitable AND joyful year? Apply for one-on-one mentoring with me! We'll use my deep scaling framework to fix why customers aren't buying, stop ad costs eating profit, and get AI actually working for you. Includes Scale with Ads course ($5K value). Limited spots at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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329. Your 2026 Success Map Starts NOW: My Planning Process Revealed
12/02/2025
329. Your 2026 Success Map Starts NOW: My Planning Process Revealed
If traditional planning makes you want to cry, this episode is going to change everything. 🚀 I spent $200 on a fancy planner, filled out January with color-coded perfection, and found it abandoned in a drawer by March. For years, I thought that made me a failure at business. Turns out, I just have ADHD—and every planning system I tried was designed for a brain that works completely differently from mine. Today I'm revealing my exact 4-step planning process built around profit, joy, and how my beautifully chaotic brain actually works. No rigid color-coded systems required. 🔥 In This Episode: Discover the 4-step framework that protects your profit AND your energy Learn the "double it" rule for blocking rest time you'll actually take Identify which offers to keep, redesign, or release before 2026 Build your revenue map with only 3 focused drivers (not 12 scattered ones) ✨ Stuck on the revenue rollercoaster, working harder without seeing it in your bank account? My one-on-one mentoring goes deep on your offers, messaging, funnels & numbers so you scale wider by going deeper - not burning out. Includes Scale with Ads course. Apply at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead
11/27/2025
328. The Comparison Trap: What to Do When Everyone Else Seems Further Ahead
That 300K launch you saw in your Facebook group probably cost 240K to run—but you don't see that part. 🚀 Here's the thing: comparison isn't your enemy. It's actually trying to tell you something useful. The problem is what you make it mean about yourself. Last week, a student who made $47K in her launch was ready to quit—not because she failed, but because someone else's win looked bigger on Instagram. I gave her three things that stopped the spiral completely. By morning, she'd gone from "I'm done" to mapping out her entire Q1 for 2026. If you've ever thought "she started after me and she's already ahead," this episode is your permission slip to stop the madness. 🔥 In This Episode: Why your brain is literally wired to compare (and why there's nothing wrong with you) The three sneaky comparison traps quietly wrecking your momentum A four-step comparison reset you can use when you get triggered How to turn jealousy into strategic clarity for your business ✨ Part of the Tuesday/Thursday crew? Show me your listening spot! Snap a pic and share it on Instagram Stories tagging @the_launch_lounge or email . Seeing our community in action seriously makes my day - can't wait to feature you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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327. The Real Cost of DIY: When to Invest in Help for Your Business
11/25/2025
327. The Real Cost of DIY: When to Invest in Help for Your Business
You're "saving money" by doing everything yourself, but your revenue is stuck and your to-do list is screaming at you. 🚀 Here's the truth: DIY isn't saving you money—it's costing you in delayed revenue, creative energy, and time you could spend growing your online course business. I've lived through every version of this, from doing it all myself to over-hiring in panic mode, and I'm sharing exactly when it's time to stop white-knuckling everything. In this episode, I walk you through the stages of business growth and show you when DIY makes sense versus when it becomes dangerous for course creators. Whether you're hitting your first 5K months or scaling past 20K, you'll learn how to make smart hiring decisions that don't blow your budget or fuel your fear. 🔥 In This Episode: The three hidden costs of DIY that drain your profit and delay revenue What to outsource at 5K, 20K, and beyond without over-hiring Seven clear signs it's time to stop DIYing and get help The simple four-step framework for making smart hiring decisions A three-column exercise to set up your most supported 2026 ✨ Ready to make a bigger impact? Share this episode and leave a quick review! Your support helps more course creators discover how to scale their knowledge and change lives. When more people who help people succeed, the world becomes a better place. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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326. The Permission Slip You've Been Waiting For
11/20/2025
326. The Permission Slip You've Been Waiting For
Tired of running your online course business on everyone else's rules? 🚀 I'm giving you five powerful permission slips to transform how you build your business in 2026. After helping course creators scale from $10K-$25K launches to consistent six-figure results with Meta ads and strategic funnels, I've learned this: sustainable success comes from knowing when to break the rules. In this episode, I share the exact permissions I've given myself—from changing my mind about A-Lister (my flagship Facebook ads course) to simplifying my tech stack and saving $7,000 annually. Whether you're struggling with launch overwhelm, complicated funnels, or feeling behind in your online courses business, these five permission slips will help you build with more joy and less burnout. 🔥 In This Episode: Understand the four stages of entrepreneurial growth and where you are right now Discover why changing your mind about your signature offer isn't failure—it's wisdom Learn the simplification strategy that saved me thousands while making my business easier Master getting the right-sized help without over-hiring or burning out alone Embrace sustainable pacing that builds profitable systems for scaling online businesses ✨ Help other course creators find these strategies! Rate and review the show so we can reach more people who need to get their knowledge into the world. Your shares make a bigger impact together - when more helpers succeed, everyone wins. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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325. How to Audit Your 2025 Revenue: What Worked, What Didn't, and What to Double Down On
11/18/2025
325. How to Audit Your 2025 Revenue: What Worked, What Didn't, and What to Double Down On
Your course business can look wildly successful on paper while quietly destroying your profit margins, stealing your time, and wrecking your mental health. 🚀 I've watched too many online course creators cut costs that actually enable their revenue while keeping coaching programs that drain them dry. They look at total revenue and think they're winning, but they're missing the real story their business is trying to tell them. If you're serious about building a sustainable online courses business in 2026, this three-part audit reveals exactly where your business is thriving and where it's bleeding cash. I'm walking you through the exact audit system I use with my agency clients who are scaling to multi-six and seven figures. We're looking at profitability, scalability, and joy—because what's the point of a profitable business if it makes you miserable? 🔥 In This Episode: Discover which of your online courses are actually profitable versus just generating revenue Learn how to identify the costs that enable your launches versus the ones draining your business Master the scalability audit that shows where YOU are the bottleneck in your course business Find your "triple win sweet spot" where offers are profitable, scalable, AND energizing ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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324. Why Your 2025 Didn't Go As Planned (And What That Teaches You About 2026)
11/13/2025
324. Why Your 2025 Didn't Go As Planned (And What That Teaches You About 2026)
I cut my email list in half this year on purpose and it tanked my podcast downloads overnight—turns out those "dead leads" were worth nearly $40,000 in revenue. 🚀 That's just one of three expensive mistakes I made in 2025 that taught me exactly what not to do in 2026. If you had big plans this year that didn't quite pan out—launches that underperformed, evergreen funnels that didn't convert, or ad spend with nothing to show for it—you're not alone. But before you just hope next year will be different, let me show you the three structural problems probably hiding in your business right now. The difference between making $100K and $300K isn't working harder. It's fixing three foundational gaps. I'm talking about the gap between your calendar and your revenue (hello, feast-or-famine cycles), the gap between the metrics you're tracking and the ones that actually predict revenue, and the gap between the business model you built and the one you actually need for scaling online businesses sustainably. In this episode, I'm pulling back the curtain on my own mistakes—because sometimes the best lessons come from seeing what NOT to do. I'll show you exactly how to identify these gaps and fix them before January 1st so you can build a freedom empire that actually gives you freedom. 🔥 In This Episode: Why making 80-90% of your revenue in just three launch months is creating massive risk (and the four simple revenue bridges that fix it) The expensive lesson about email list size versus engagement—and why optimizing for wrong metrics cost me thousands How the high-ticket-only trap breaks your customer ascension path and leaves most of your audience with nowhere to go Your three-tier offer ecosystem for predictable revenue without launching every month Your exact action plan to audit 2025 and build systems that work for 2026 ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think
11/11/2025
323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think
What if that 50% Black Friday discount you're planning is actually destroying your course business instead of growing it? 🚀 That sale isn't a marketing strategy—it's a pricing death spiral. I've watched too many online course creators accidentally train their audiences to never pay full price again, all because everyone else is running Black Friday promotions. Here's the truth: what works for Amazon doesn't work for expertise-based businesses like coaching programs and online courses. The problem? Every discount teaches your audience a lesson. When you run a 50% off sale on your signature course, you're literally training people to wait for the next discount. And once that pattern starts, it's nearly impossible to break. I'm breaking down why discounting works differently for course creators, the hidden costs that show up six months later in your launches, and three alternative strategies that let you participate in Black Friday without tanking your positioning or teaching your list to never invest at full price. 🔥 In This Episode: Why discount buyers have lower completion rates and higher refund rates than full-price students The enhanced value bundle strategy that increases revenue without devaluing your offer How to use strategic affiliate partnerships to maintain premium positioning during discount season The waitlist pre-sale approach that creates urgency without dropping your prices ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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322. The Worst Business Advice I Got and Why I'm Grateful for It Today
11/06/2025
322. The Worst Business Advice I Got and Why I'm Grateful for It Today
What if the advice that nearly broke you was exactly what you needed? 🚀 I made $2,000 on my first launch and quit completely. That might've been the dumbest decision I ever made. But here's the twist - the advice that led me to quit, the advice that nearly broke me, and the advice I absolutely hated hearing ended up being the same advice that helped me build a seven-figure online course business. Sometimes the worst advice teaches you more than the best advice ever could. And sometimes the advice that makes you want to throw your laptop is exactly what transforms everything. In this episode, I'm breaking down three pieces of terrible (and terribly necessary) business advice I received as a struggling course creator. The kind that made me cry in every coaching call. The kind that kept me starting over with new strategies. And the kind that eventually changed everything about how I built my freedom empire. 🔥 In This Episode: Why "hustle culture" advice nearly destroyed my business (and the three strategic activities that actually drive revenue for course creators) The frustrating truth about "you're exactly where you need to be" and why it's the most valuable advice for scaling your coaching business Why constantly switching strategies cost me more than failed launches - and the simple data tracking that would've saved me years Three things to stop doing right now if you want sustainable success with your online courses ✨ Loved this episode? Share it! Your reviews help more course creators discover how to scale and make an impact. Take 2 minutes to rate the show - together we reach more people and transform more lives. When helpers succeed, the world gets better. 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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321. Everyone's Burning Out - You Don't Have To. Here's How
11/04/2025
321. Everyone's Burning Out - You Don't Have To. Here's How
Your most successful year might be the one that destroys you. 🚀 Three months ago, one of my clients hit her $47K revenue goal but sent me a 2 a.m. message: "I can't do this again. I'd rather go back to my corporate job." She'd worked until midnight for three weeks straight, snapped at her kids constantly, and survived on coffee and adrenaline. Six weeks later, she launched again. Same revenue. But this time she finished by 4 p.m. daily, took weekends off, and actually enjoyed it. Here's the uncomfortable truth: Burnout isn't a badge of honor. It's a business strategy problem. I'm seeing course creators hit their financial goals while simultaneously falling apart - making more money than ever while feeling exhausted, anxious, and disconnected from why they started. 🔥 In This Episode: The energy audit system that reveals which 60% of your activities drain you without moving the revenue needle Why operating at 100% capacity is the fastest path to burnout (and the 60% rule that actually increases profitability) How to design your business around your natural energy patterns instead of fighting against them The recovery cycle framework successful launchers use to prevent burnout before it starts I'm sharing my own burnout story from 2021 - the panic attack that changed everything, the three-year recovery, and the exact framework I used to rebuild sustainably. Because your business is not worth your health, and you'll lose more money when you burn out than when you slow down. This episode is part of our Building Your Freedom Empire series. Every Tuesday and Thursday in November, we're creating a complete framework for approaching 2026 differently. This isn't just planning - it's setting yourself up for your best year ever. Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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320. Salome Answers Your Burning Ads Questions
10/30/2025
320. Salome Answers Your Burning Ads Questions
Tired of waiting for the "perfect time" to run Facebook ads? 🚀 Here's the truth: Meta is always going to change. While you're waiting for ideal conditions, other course creators are scaling to six figures because they learned how to adapt instead of wait. I've spent 10 years running Meta ads and I've seen it all—account shutdowns at 5 AM, mysterious disapprovals, ads that suddenly tank. Every single frustration has a solution that doesn't involve giving up on ads entirely. In this episode, I'm walking you through the four most common Meta ads frustrations that stop course creators in their tracks, plus exactly how to navigate each one so you can build an ad strategy that works right now. 🔥 In This Episode: The exact steps when Meta disables your account (stop negotiating with the algorithm and take your power back) Why your previously successful ads stopped working and three specific things to check first The truth about algorithm changes (I've seen ONE major change in 10 years that truly impacted results) Why hiring an ads manager didn't work and what you need to master before scaling with paid traffic ✨ Stomach clench every time you think about ads? Stop letting fear keep you stuck! Scale with Ads makes your funnel profit-ready BEFORE you spend a dollar - so you'll know mathematically if your campaigns will work. Beta enrollment opens with 6 weeks live mentoring. Join at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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319. Why Most Course Creators Waste Money on Ads (And What Actually Works)
10/28/2025
319. Why Most Course Creators Waste Money on Ads (And What Actually Works)
You've run Facebook ads before and maybe it felt like you were better off putting your money on the roulette tables in Vegas. 🚀 I get it. You're watching other course creators post their "6-figure launch" screenshots while you're bleeding money on ads that don't convert. But here's what nobody tells you: ads aren't the problem. Your approach is. In this episode, I'm breaking down the five biggest reasons course creators waste money on Facebook ads and Instagram ads and exactly how to fix them. These are the battle-tested benchmarks we've refined over seven years managing millions in ad spend specifically for online course creators scaling their businesses. Whether you're running Meta ads for live launches or evergreen funnels, this episode gives you the proven framework to turn failed ad campaigns into your most predictable revenue stream. 🔥 In This Episode: The exact conversion benchmarks your funnel needs before spending a single dollar on Meta ads Why e-commerce ads managers fail course creators every time The cold traffic clarity gap that's costing you thousands How to match your funnel length to your price point so your ads actually profit ✨ Tired of crossing your fingers and hoping your ads work? Get mathematically certain BEFORE you launch with Scale with Ads. Your funnel becomes profit-ready first - no more wasting money on campaigns that don't convert. Beta open now with live mentoring at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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318. How One List-Building Ad Made $91K in Sales
10/23/2025
318. How One List-Building Ad Made $91K in Sales
What if one ad was all that stood between your struggling side hustle and a wildly profitable online course? 🚀 I'm sharing the 2017 launch that changed everything I thought I knew about Facebook ads. A course creator handed me a $7K budget (I nearly fell off my chair), and what happened next proved that when your marketing aligns with the right Meta ads strategy, magic happens. That single campaign turned $7K into $91,000 in sales with just one lead magnet and two email sequences. This wasn't about fancy funnels or massive teams. It was proof that scaling your online course becomes predictable and repeatable when you crack the code on what actually makes ads profitable for course creators. 🔥 In This Episode: The exact campaign structure that turned $7K into $91K in one month Why technical ad skills alone won't make you money with Instagram ads The formula for knowing if your funnel is ready to scale with Meta ads How to move from "ads terrify me" to confidently generating profitable leads every day ✨ Stomach clench every time you think about ads? Stop letting fear keep you stuck! Scale with Ads makes your funnel profit-ready BEFORE you spend a dollar - so you'll know mathematically if your campaigns will work. Beta enrollment opens with 6 weeks live mentoring. Join at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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317. Are Ads Dead? Not If You Do This Instead
10/21/2025
317. Are Ads Dead? Not If You Do This Instead
Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀 I'm pulling back the curtain on why so many coaches and course creators waste money on Meta ads while e-commerce brands thrive. The difference? They're selling $30 lipsticks with impulse buyers. You're selling transformational online courses that require trust, nurturing, and a completely different ad strategy. In this episode, I'm breaking down the three costly mistakes that make running Facebook ads feel like gambling instead of scaling your online business. From waiting too long to start ads (while your organic content gets shown to strangers), to not knowing if your Instagram ads are actually working, to outsourcing your ad strategy before understanding your own funnel—these are the real reasons your ad budget disappeared. 🔥 In This Episode: Why waiting to run ads costs more than you think (your organic content isn't free) The simple tagging system that shows which ad leads become paying customers Why e-commerce ad advice destroys course sales and what to do instead When you're ready to outsource Facebook ads (most course creators get this wrong) ✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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316. Stop Fearing Tech: How to Take Back Control Now
10/16/2025
316. Stop Fearing Tech: How to Take Back Control Now
That tech fear holding you back from scaling your online course? It's not about technology—it's about taking back control. 🚀 I know you've put off critical business moves because the tech intimidated you. Facebook ads manager feels like a foreign language. Email automations seem impossible without three assistants. But here's the truth: when you reframe tech as a tool instead of a test, everything shifts. In this episode, I'm sharing the five-step framework my Launch Lounge students use to transform tech confusion into confident execution. You'll discover why tech fear is actually rooted in old trauma patterns, how to use AI as your infinitely patient troubleshooter, and the "one platform per quarter" strategy that eliminates overwhelm for course creators. 🔥 In This Episode: Why tech fear has nothing to do with technology (and everything to do with disempowerment) Five practical steps to take back control of Meta ads, funnels, and automations How to use ChatGPT to troubleshoot tech issues without the Meta support nightmare The hidden cost of staying stuck in tech fear (this will open your eyes) ✨ Ready to turn strangers into ready-to-purchase students? My FREE masterclass reveals what we learned managing $6.96M in ad spend for course creators - the audience shifts, funnel fixes, and metrics that actually work. Two sessions available at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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315. Why Ads Feel Risky (and How to Make Them Predictable)
10/14/2025
315. Why Ads Feel Risky (and How to Make Them Predictable)
Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀 After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the code on why Meta ads feel like gambling and exactly how to make them your most predictable revenue source. Most course creators piece together their marketing education from disconnected programs—one on email, another on webinars, maybe one on running ads. But nobody connects the dots to show how these pieces create a system that produces consistent sales with paid traffic. 🔥 In This Episode: Why your Facebook ads feel like a slot machine (and the real reason it's not your fault) The expensive myth that ads are a quick fix for struggling online courses My three-ingredient recipe for transforming Meta ads from risky to predictable The exact numbers you need to track before scaling your Instagram ads ✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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314. Stop Chasing $1 Leads—Here’s What to Do Instead
10/09/2025
314. Stop Chasing $1 Leads—Here’s What to Do Instead
Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀 I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap leads aren't a bargain—they're a trap. While you're celebrating those low-cost metrics, Meta's algorithm is quietly filling your list with fast thumbs and short attention spans instead of actual buyers. The online business landscape has shifted dramatically since 2020-2021. We're in "bunker mode" now—people are cautious and holding their cards close. Your pixel can barely see past the thank you page, so it's optimizing for clicks, not conversions. Those bargain leads you're proud of? They're probably never going to buy your course. 🔥 In This Episode: Why Meta's algorithm is sabotaging your lead quality (and how to fight back) Four strategic moves that turn ad spend into predictable profits How to pre-qualify leads before they hit your list The relationship-building secret that makes cold leads beg to buy ✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd - waitlisters get a FREE ad & funnel review! Sign up at 💫 💚 💚 💚 Salome Follow The Launch Lounge on . Link mentioned:
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313. Why Pretty Ads Fail (and What Makes Creatives Convert)
10/07/2025
313. Why Pretty Ads Fail (and What Makes Creatives Convert)
Meta doesn't care how pretty your ads are - and neither do your potential customers! 🚀 I've been watching course creators pour hours into gorgeous, cinematic ads with perfect fonts and flawless lighting, only to watch them flop harder than a fish on dry land. Meanwhile, my client has been running "ugly" ads for three years? Still pulling leads at the exact same cost as day one. Your ad creative has exactly one millisecond to live or die before someone swipes past it. The more you beautify an ad, the more it screams "ADVERTISEMENT" - and that's when people's brains go into auto-skip mode. Social media isn't about polish; it's about people. 🔥 In This Episode: Why benefits always beat beauty in Facebook ads performance Master the "show don't tell" principle for instant connection Escape the new creatives hamster wheel draining your ad budget Create consistent ad scent from click to landing page ✨ Already proven your course sells? Now scale it! Get the system behind 20K-30K months on repeat and ready-to-buy launch audiences. Scale with Ads opens October 23rd - waitlisters get FREE ad & funnel reviews from my team. Join at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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312. From Ad to $ in the Bank: Funnels Demystified
10/02/2025
312. From Ad to $ in the Bank: Funnels Demystified
What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀 I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens before the click - it's what happens after. If you can't track that dollar through your funnel to your bank account, you're gambling with your marketing budget. Today I'm sharing my "paid ad profit path" - the exact system we use in our agency to track every dollar from lead magnet to launch revenue. No fancy software required, just smart CRM tagging that shows you exactly where your money went and when it's coming back. 🔥 In This Episode: Why starting with launch ads is like stress-testing an airplane mid-flight The simple tagging system that tracks ROI without expensive software When engagement ads prepare the soil vs. when list building plants seeds The 3-step framework for sustainable, profitable funnel growth ✨ Want my team's eyes on YOUR ads and funnels? Join the Scale With Ads waitlist and unlock exclusive direct support + the proven system behind consistent sales and six-figure launches. Doors open October 23rd - secure your bonus at 💫 💚 💚 💚 Salome Follow The Launch Lounge on . Link mentioned: Learn more about engagement ads here:
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311. Boost Social Audience Engagement with 1 Easy Ad
09/30/2025
311. Boost Social Audience Engagement with 1 Easy Ad
Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keeps showing your content to random strangers while hiding it from the people who actually want to hear from you. Meanwhile, when you try running ads, you get leads that are either way too expensive or completely unqualified. Here's what's really happening: social media platforms aren't social anymore - they're entertainment platforms. They want you to entertain strangers instead of nurturing the warm audience you've worked so hard to build. But there's one simple strategy that flips this entire script: engagement ads that train the algorithm to find more people like your best followers. 🔥 In This Episode: Why social media feels like dancing for an algorithm that's never pleased The 4 essential "buckets" to set up before spending a cent on ads How to choose posts that attract ideal customers, not random eyeballs Budget recommendations that work for course creators and coaches ✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd - waitlisters get a FREE ad & funnel review! Sign up at 💫 💚 💚 💚 Salome Follow The Launch Lounge on . Links mentioned in the show:
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310. The $30K Launch Mistake That Nearly Broke Me (And How You Can Avoid It)
09/25/2025
310. The $30K Launch Mistake That Nearly Broke Me (And How You Can Avoid It)
Most course creators think they need flashier webinar slides or more aggressive email sequences to boost their launch sales, but that's missing the real story. 🚀 I learned this the hard way when I dropped $30K on ads for what I thought would be my biggest launch yet. Instead of celebration, I barely broke even and questioned everything I knew about launching. With so many online courses flooding the market, the creators who are winning aren't just packaging their expertise and hoping for the best. They're strategically positioning their courses as the obvious solution their audience is already hungry for. I'm breaking down the five non-negotiable elements that separate launches that flop from those that sell out, whether you're running webinars, challenges, or bootcamps. 🔥 In This Episode: Master the "starving crowd" principle that makes selling effortless Discover the SPIN selling framework for understanding audience pain points Learn why storytelling overcomes real objections better than features Uncover the audience nurturing mistake that cost me $30K Get the "gates" strategy for moving people through your launch funnel ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch
09/23/2025
309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch
What if your teaching skills are sabotaging your course sales? Laura Barnhart discovered this painful truth when her scattered marketing approach kept her stuck despite having incredible student testimonials. As a practicing occupational therapist working full-time in a Level 3 NICU, she knew her continuing education content was valuable - but her launches weren't reflecting that value. Over five months, we transformed Laura's marketing from hodgepodge confusion into a strategic system that tripled her launch revenue from $3K to $13K. The secret wasn't fancy tactics or massive ad budgets - it was shifting from teacher language to buyer language and optimizing key conversion points in her funnel. 🔥 In This Episode: Discover why great teachers often struggle with marketing and how to bridge that gap Learn the baseline approach to launch optimization that eliminates expensive guesswork See the exact funnel fixes that took Laura's return on ad spend from 2.6x to 4.7x Uncover Laura's brilliant QR code solution that solved real customer problems and increased conversions ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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308. The 7 Biggest Myths About Growth and Scaling
09/18/2025
308. The 7 Biggest Myths About Growth and Scaling
Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used to think hitting six figures would solve everything - spoiler alert: it didn't. The beliefs we hold about growth often become the very barriers preventing us from achieving the freedom we started our businesses for. In this episode, I'm busting seven myths that keep entrepreneurs stuck in hustle mode instead of building sustainable, profitable online courses businesses that actually give them their lives back. 🔥 In This Episode: Why reinvesting every dollar back into your business keeps you broke and burned out The truth about revenue goals and why six figures won't magically make everything easy How to scale your impact without sacrificing personal connection with your students Why small businesses should use Meta ads to grow faster than organic methods alone ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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307. 5 Ways to 10x Sales in Your Next Launch
09/16/2025
307. 5 Ways to 10x Sales in Your Next Launch
What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which revenue levers to pull. In 2025, the algorithm is colder and attention spans are shorter, which is exactly why you can't afford to hope your next launch just "works." I'm sharing five specific, proven ways to multiply the revenue from the audience, content, and offers you already have. Think of these like dials on a control board - you don't have to crank them all at once. Even adjusting just one can dramatically increase your results and set you up to make more money every single time you launch. 🔥 In This Episode: Find more qualified buyers long before your launch season begins Use psychology to get existing customers to purchase again and again Master increasing cart size without pressuring your audience Turn browsers into buyers with conversion rate secrets ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at thelaunchlounge.com/agency - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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