The Launch Lounge Podcast
Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!
info_outline
308. The 7 Biggest Myths About Growth and Scaling
09/18/2025
308. The 7 Biggest Myths About Growth and Scaling
Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used to think hitting six figures would solve everything - spoiler alert: it didn't. The beliefs we hold about growth often become the very barriers preventing us from achieving the freedom we started our businesses for. In this episode, I'm busting seven myths that keep entrepreneurs stuck in hustle mode instead of building sustainable, profitable online courses businesses that actually give them their lives back. 🔥 In This Episode: Why reinvesting every dollar back into your business keeps you broke and burned out The truth about revenue goals and why six figures won't magically make everything easy How to scale your impact without sacrificing personal connection with your students Why small businesses should use Meta ads to grow faster than organic methods alone ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/38051800
info_outline
307. 5 Ways to 10x Sales in Your Next Launch
09/16/2025
307. 5 Ways to 10x Sales in Your Next Launch
What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which revenue levers to pull. In 2025, the algorithm is colder and attention spans are shorter, which is exactly why you can't afford to hope your next launch just "works." I'm sharing five specific, proven ways to multiply the revenue from the audience, content, and offers you already have. Think of these like dials on a control board - you don't have to crank them all at once. Even adjusting just one can dramatically increase your results and set you up to make more money every single time you launch. 🔥 In This Episode: Find more qualified buyers long before your launch season begins Use psychology to get existing customers to purchase again and again Master increasing cart size without pressuring your audience Turn browsers into buyers with conversion rate secrets ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at thelaunchlounge.com/agency - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/38051790
info_outline
306. [CASE STUDY] Facebook Ads + Funnels = $500K
09/11/2025
306. [CASE STUDY] Facebook Ads + Funnels = $500K
/episode/index/show/theshineshow/id/38051775
info_outline
305. [CASE STUDY] $134K Launch on $5K Ad Spend
09/09/2025
305. [CASE STUDY] $134K Launch on $5K Ad Spend
$5,000 turned into $134,932 in just four days - and the course creator didn't create a single piece of new content to do it! 🚀 I'm sharing exactly how Jennifer cracked the code on scaling her launches without burning out. She took her existing weekly Facebook Lives and amplified them strategically to reach hundreds of thousands of new people, resulting in her first six-figure launch with a systematic, repeatable process. If you're tired of working harder without seeing bigger results, or you feel like you can't take a day off without your business falling apart, this case study will change everything. I'm breaking down Jennifer's exact four-part strategy, the specific Meta ads she ran, and the timing that made all the difference between struggling and a $134K success story. 🔥 In This Episode: The four-part strategy that turned $5K into $134K in one launch How to amplify existing content to reach hundreds of thousands without creating anything new Strategic email list building that converts at $1.32 per lead The multi-phase launch funnel that generated 26.7x return on ad spend ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/38051765
info_outline
304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown
09/04/2025
304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown
Ready to escape the launch hamster wheel and build a daily sales machine that works while you sleep? 🚀 I'm sharing the exact case study of how one course creator transformed her feast-or-famine launch cycles into consistent daily sales using an evergreen funnel. This isn't just theory - these are real numbers showing a 2.8x return on ad spend and quarter-million-dollar results from Facebook ads and automated systems. If you've been wondering whether evergreen funnels actually work for online course creators or you're tired of feeling trapped by your launch calendar, this episode breaks down the four-phase strategy that generates predictable revenue. I'm revealing the exact phases, the data tracking system, and the optimization tweaks that turned exhausting launches into automated profits. 🔥 In This Episode: Discover the four phases every successful evergreen funnel needs Learn why most course creators fail at evergreen (and how to avoid it) See the exact data that revealed what to fix and optimize Understand how to recreate urgency in automated funnels Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/38051760
info_outline
303. Will They Buy? The Funnel Test Most Creators Skip
09/02/2025
303. Will They Buy? The Funnel Test Most Creators Skip
There's one thing that separates $2K launches from $200K launches, and it's not your sales page, email list size, or even your offer! 🚀 Most online course creators are building their entire launch strategy on hope and vibes instead of actual proof. I know because I was one of them when my first course made a whopping $2,000 and I almost quit my entire business. In this episode, I'm sharing the four pillars every profitable course business needs and why missing even one is like trying to drive a car on three wheels. If you've been jumping from Facebook ads strategy to launch mechanism wondering why nothing sticks, this framework will give you the clarity you've been craving for your online courses business. 🔥 In This Episode: The four pillars that separate struggling course creators from six-figure launches Why proof trumps everything else when it comes to scaling online businesses How to transform your offer from "meh" to "I need this now!" The brutal self-assessment questions that reveal what's holding you back Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37727450
info_outline
302. Raising Prices: Smart Move or Big Mistake?
08/28/2025
302. Raising Prices: Smart Move or Big Mistake?
Ready to stop undercharging for the transformation you deliver? 🚀 If your client roster is full, your waitlist is growing, and your students are getting incredible results, but you're still charging the same price you set years ago, this episode will change everything. I'm breaking down the real psychology behind pricing fears and showing you exactly how to know when it's time to raise your prices without losing your best students. Your transformation is priceless, so it's time to stop pricing it like a clearance sale. I'll walk you through the five biggest fears that keep online course creators stuck at old prices and reveal the counterintuitive truth about what your loyal students actually value most. 🔥 In This Episode: Discover why the popular pricing philosophy isn't complete for course creators Learn the five pricing fears keeping you stuck (and how to overcome each one) Master the data signals that tell you it's time for a price increase Understand why your best students won't leave when you raise prices Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37727425
info_outline
301. USD vs. Local Currency - How Global Course Creators Price for Profit
08/26/2025
301. USD vs. Local Currency - How Global Course Creators Price for Profit
Ready to solve the pricing puzzle that keeps global course creators up at night? 🚀 If you've ever stared at your sales page wondering whether to price in USD, your local currency, or hide under a blanket because currency decisions feel impossible, this episode is for you. The truth is, your currency choice isn't just about conversions - it's about positioning, presence, and long-term sustainability. While USD might seem like the obvious choice for global reach, local currency pricing can boost conversions by 45% with your home market. But here's what most course creators miss: you don't have to choose sides in this currency war. I'm breaking down the real data behind currency psychology and sharing strategies that let you serve both markets without confusing buyers. 🔥 In This Episode: Why USD is the "default setting of the internet" and when it works against you The 45% conversion lift secret that local currency pricing delivers Smart multi-currency strategies that eliminate buyer confusion How your pricing choice positions your brand as global or local-focused Ready to scale without the currency confusion? Apply for my exclusive mentoring program at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37727415
info_outline
300. Stop Doing This Today if You Want To Grow
08/21/2025
300. Stop Doing This Today if You Want To Grow
What if the very things you're doing to grow your online course business are actually keeping you stuck? 🚀 I've reached 300 episodes and instead of more tactics, I'm coaching YOU with the hard questions most course creators avoid. These are the same reflection questions I ask myself monthly to identify blind spots and unlock growth - and the exact ones I'd ask if you were my mentoring client. After working with hundreds of online experts scaling their coaching programs and consulting services, I've noticed patterns in what keeps ambitious course creators spinning their wheels despite working harder than ever. 🔥 In This Episode: Discover the 11 hidden growth blockers sabotaging your scaling success Identify if you're the bottleneck preventing your own profitable growth Uncover whether you're using data to lead or just procrastinate decisions Recognize if you're building your business or someone else's version of success Ready to stop playing small and scale to consistent profitability with Meta ads and proven systems? Apply for my exclusive mentoring program at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37727410
info_outline
299. Fix This First If You Want More Time
08/19/2025
299. Fix This First If You Want More Time
Constantly drowning in to-dos but can't figure out why your productivity hacks aren't working? 🚀 You're not broken - you're just managing tasks before managing your relationship with time itself. Most course creators think they need better planners or apps, but the real game-changer is time awareness over time management. I spent five hours on a "quick" social media task this week, and it reminded me why tracking beats planning every time. When you're juggling course creation, launches, and content batching, you need systems that work with your entrepreneurial brain, not against it. 🔥 In This Episode: Discover why one week of time tracking revolutionizes your productivity Learn energy-based scheduling to prevent afternoon brain fog disasters Identify your personal time thieves stealing hours from priorities Master realistic time estimation to stop over-committing ✨ Tired of the revenue rollercoaster? Join my FREE webinar "How to Scale from 10K to 100K+ Months" and discover the proven system that eliminates feast-or-famine cycles forever. No complex funnels, no burnout, no guesswork - just predictable automated growth. Reserve your spot at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37727400
info_outline
298. The Trust Recession Is Tanking Your Sales. Here’s How to Adapt
08/14/2025
298. The Trust Recession Is Tanking Your Sales. Here’s How to Adapt
If your last launch felt flatter than day-old soda despite having an incredible webinar, this episode explains why. 🚀 We're living through what experts call the "trust recession"—a shift making audiences more skeptical and harder to convert than ever. Between AI-generated content flooding the market and post-COVID purchasing fatigue, your audience isn't just evaluating if your course is good anymore. They're scanning to see if you're trustworthy. I recently talked with a course creator whose webinar was amazing—people stayed engaged, gave glowing feedback, but nobody bought. Sound familiar? This heartbreaking scenario is becoming common, and it's probably not your content that's the problem. 🔥 In This Episode: Why the "trust recession" is tanking course creator sales worldwide How AI and economic uncertainty changed buyer behavior forever Using transparency as your secret conversion weapon Choosing connection over perfection in your launches ✨ Ready to break through the growth plateau and hit your six or seven figure goals? My exclusive mentoring program for profitable course creators is opening soon - but spots are extremely limited. Get first access by joining the waitlist at before doors close! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37727395
info_outline
297. Is AI the Funnel Builder of the Future?
08/12/2025
297. Is AI the Funnel Builder of the Future?
Ready to discover the one thing AI absolutely cannot do for your business that could start costing you thousands? 🚀 I'm dropping truth bombs about why step-by-step courses are officially dead and what's replacing them. While AI can create your funnel, it can't tell you why your webinar show-up rate is tanking or why your sales page gets traffic but zero conversions. The reality? There's a massive gap between having the steps and understanding the strategy. Those who adapt to "deep scaling" instead of throwing more students at broken systems will thrive. Your competition is already figuring this out. 🔥 In This Episode: Why the traditional step-by-step course model no longer works What AI can and absolutely cannot do for funnel building The critical gap costing course creators thousands in failed launches The "deep scaling" approach replacing old course creation models ✨ Tired of inconsistent growth in your profitable course business? Stop guessing your next move. Join the waitlist for my personalized mentoring program and get the custom strategy you need to scale predictably. Waitlisters get first dibs at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37698355
info_outline
296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down
08/07/2025
296. Seasonal Sales Slumps. How to Thrive When Everyone Else Slows Down
Ready to discover why your "sluggish summer" isn't necessarily a red flag? 🚀 I'm pulling back the curtain on why elections, holidays, and summer hijack your sales – and more importantly, what most course creators do wrong when their numbers dip that actually makes their next launch worse, not better. Here's the truth: while everyone else hits the panic button and pauses promotions, you could be using this exact window to build something that makes your next launch your biggest one yet. The key is knowing whether you're dealing with a seasonal slowdown or a market shift requiring a completely different strategy. 🔥 In This Episode: Decode whether your sales dip is seasonal or a permanent market shift Discover why pausing ads during slow periods actually hurts your next launch Learn exact data points to track so you're making decisions based on numbers, not feelings Uncover hidden opportunities in summer slumps that smart marketers use to scale ✨ Ready to break through the growth plateau and hit your six or seven figure goals? My exclusive mentoring program for profitable course creators is opening soon - but spots are extremely limited. Get first access by joining the waitlist at before doors close! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37697705
info_outline
295. Finding the Hidden Profit in Your Business with Jamie Trull
08/05/2025
295. Finding the Hidden Profit in Your Business with Jamie Trull
Ready to stop chasing revenue and start keeping the money you make? 🚀 I know talking about money can feel sticky, but here's the truth: you cannot build a freedom empire without understanding profit. Today's conversation will completely shift how you think about the financial side of your online courses business. My guest Jamie Trull, a CPA and profit strategist, reveals why most course creators obsess over revenue while their actual profits disappear into thin air. She shows us exactly how to fix it by paying ourselves first, identifying our real customer acquisition costs, and finding the balance between trusting our gut and letting data guide our decisions in our coaching programs and consulting services. 🔥 In This Episode: Discover the hidden profit leaks costing you thousands every month Learn why paying yourself first isn't selfish—it's essential for scaling online businesses Master the real cost of acquiring customers with Meta ads and Facebook ads Identify which parts of your business are actually profitable Find the sweet spot between data-driven decisions and entrepreneurial intuition ✨ Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/37676040
info_outline
294. Is My List Burnt Out? How to Know
07/31/2025
294. Is My List Burnt Out? How to Know
Your email list feels like crickets central and you're wondering if it's time to throw in the towel? 🚀 I've been there - staring at dismal open rates after launches that felt like shouting into the void. But here's what most online course creators don't realize: that "dead" list might just be cold, confused, or simply disconnected from the real you. After helping hundreds of course creators diagnose their email marketing challenges, I've discovered there's usually a huge difference between a truly burnt-out list and one that's just waiting for the right spark. In this episode, I'm sharing the exact diagnostic process I use with my coaching clients to determine if your email list is actually dead or just needs some strategic CPR. You'll discover the real numbers that indicate a burnt-out list (spoiler: 40% open rates are actually fantastic), plus the step-by-step revival strategy that brought my own "dead" list back to life using proven Facebook ads and organic marketing techniques. 🔥 In This Episode: Decode the real numbers that indicate a truly burnt-out list versus industry-normal engagement Discover the 5 hidden reasons your engaged subscribers might be going silent Master the diagnostic checklist to pinpoint exactly what's killing your email engagement Implement proven re-engagement strategies that revive cold lists fast ✨ Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813235
info_outline
293. Do It Once, Then Hand It to Your VA: An Easy Guide
07/29/2025
293. Do It Once, Then Hand It to Your VA: An Easy Guide
Ready to stop trading your CEO time for assistant-level work? 🚀 I used to spend hours every week telling myself "it's faster if I just do it myself." That three-hour weekly task might take six hours to document initially, but it leads to just a 10-minute check-in from then on. The truth is, delegation isn't about losing control – it's about gaining freedom for the strategic work that only you can do. Every hour you spend on work someone else could handle is an hour stolen from your zone of genius. The entrepreneurs who scale aren't the ones doing everything themselves; they're the ones who let go of everything that isn't uniquely theirs to do in their online courses business. 🔥 In This Episode: Master the simple 3-step delegation framework that works for any online business Discover which tasks are perfect for handing off to your VA Learn my "grandmother test" for creating bulletproof SOPs Break through delegation paralysis with my category system ✨ Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813230
info_outline
292. Hiring a Coach? Here's the Pitfalls to Avoid
07/24/2025
292. Hiring a Coach? Here's the Pitfalls to Avoid
Ready to stop throwing money at coaches who leave you more confused than when you started? 🚀 I've invested $100K+ in coaching programs - some transformed my business, others were expensive lessons in what NOT to do. If you've ever hired a coach who promised the world but delivered frustration, this episode will save you from making that costly mistake again. I'm sharing the 6 red flags to watch, before investing in coaching, plus real stories from my own coaching wins and failures. Because the right coach can absolutely fast-track your success, but the wrong one is just an expensive detour from building your freedom empire. 🔥 In This Episode: The difference between coaching, teaching, and mentoring (and why mixing them up costs money) Why business model alignment matters more than you think How to spot fake results in testimonials The honest question: Are you actually ready for coaching? Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at 💫 💚 💚 💚 Salome
/episode/index/show/theshineshow/id/36813220
info_outline
291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation
07/22/2025
291. Using AI to Develop Your Brand Voice Guide for Easy Content Creation
Ready to train your AI to write content that actually sounds like YOU instead of some corporate robot? 🚀 I'm willing to bet you've asked AI to whip up an email or social media caption, only to get back something that sounds like it was written by either a Gen Z-er who hasn't had their frappé yet or an accountant who loves their cubicle life. Today, I'm fixing that forever. The secret isn't replacing yourself with AI – it's enhancing your voice so you can create authentic connections while getting your precious time back. I'll walk you through my exact process for creating brand voice guides that make your AI sound unmistakably like you for emails, podcast scripts, and social media content. 🔥 In This Episode: Why one brand voice guide isn't enough for online course creators My exact 5-step process for training AI to capture your unique writing style Specific prompts for both Claude and ChatGPT that actually work How to contextualize your voice for different audiences and platforms Ready to create your own brand voice guide? Grab my complete implementation guide with all the exact prompts at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813195
info_outline
290. When NOT to Run Ads
07/17/2025
290. When NOT to Run Ads
Ready to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀 I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my students thousands before they found me. Here's the truth: ads are like a fire hose that amplify whatever you already have. If your foundations aren't solid, you're not just wasting money, you're making your problems bigger and more expensive. This episode covers the critical timing mistakes that drain ad budgets, from launching ads without offering clarity to replacing organic marketing entirely with paid traffic. I'll walk you through real student examples, including one who spent $100,000 on ads but saw diminishing returns because their audience got colder over time. 🔥 In This Episode: Why clarity on your offer must come before any Meta ad spend The nurture sequence mistake that's ghosting your precious leads How to avoid burnout from organic marketing without killing results The "more eyeballs" fallacy that wastes thousands in ad spend Ready to build those essential foundations? Get my free resources at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813185
info_outline
289. Which Social Platforms Should You Really Be On?
07/15/2025
289. Which Social Platforms Should You Really Be On?
If Instagram deleted your account tomorrow, how many actual leads would you lose? 🚀 Most course creators spend hours creating content across multiple platforms but here's the truth: you're probably just keeping busy instead of building your business. After seven years helping online experts scale, I've learned the most successful ones aren't those with biggest followings—they're the ones who've mastered turning social media attention into email subscribers who buy. Stop burning out trying to be everywhere at once. In this episode, discover exactly which platforms deserve your time and which ones are just giving you empty dopamine hits instead of real business growth. 🔥 In This Episode: The one question revealing if your social strategy actually works Why being on five platforms sabotages your growth Platform-by-platform breakdown of what converts followers to customers How to create content that drives action, not just attention Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813170
info_outline
288. Advantage+ Audience Targeting Traps to Avoid
07/10/2025
288. Advantage+ Audience Targeting Traps to Avoid
Discovered Meta secretly switching your Facebook ads to target 65+ year-olds instead of your actual buyers? 🚀 You're not losing your mind - Meta is literally sabotaging your targeting with sneaky Advantage+ defaults. I've been seeing online course creators pay through the nose for leads from the wrong countries, wrong ages, and wrong genders because Meta thinks their AI knows your business better than you do. The truth is, while your cost per lead might look amazing, your webinar show-up rates are tanking and your email list is filling up with freebie hunters who'll never buy. I'm sharing exactly which settings to check right now to stop Meta from hijacking your campaigns. 🔥 In This Episode: Discover the sneaky ways Meta defaults you into Advantage+ targeting Learn why cheaper leads from Advantage+ actually cost you more money Master the exact settings to regain control over who sees your ads Understand when Advantage+ works (and when it destroys your results) Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813165
info_outline
287. My Current Tech Stack and Why I Changed Everything
07/08/2025
287. My Current Tech Stack and Why I Changed Everything
Drowning in software subscriptions that you barely use but keep paying for? 🚀 I just audited my entire tech stack and discovered I was bleeding $6,600 annually on redundant, overpriced, or unnecessary tools. After simplifying my business operations, I realized it was time for a complete software cleanup. The shocking results? I saved over $6,600 per year while actually making my business run smoother. I'm sharing my complete breakdown of what I ditched, what I kept, and the negotiation tricks that cut costs in half. 🔥 In This Episode: My complete monthly software spending list (prepare to be shocked) Which tools I cancelled immediately and why ActiveCampaign had to go Exact negotiation strategies that saved thousands on software costs How ClickUp replaced multiple expensive tools for free Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813160
info_outline
286. How to NOT Hate Showing Up on Social Media
07/03/2025
286. How to NOT Hate Showing Up on Social Media
Ready to stop dreading your daily social media posts and start seeing actual subscribers rolling in? 🚀 I get it - you'd rather stick a fork in your eye than create another Instagram post that gets three likes and zero email signups. You're juggling client work, course creation, and family life, and social media feels like that demanding friend who takes everything but gives nothing back. In this episode, I'm sharing my complete transformation from loving social media to absolutely resenting it to now having a strategic system that drives real subscribers to my email list. You'll discover my exact batching strategy, the boundary-setting game changer that saved my sanity, and how to use AI to create content that actually converts. 🔥 In This Episode: Discover the mindset shift that transforms social media from time-waster to list-building powerhouse Learn my exact batching system for creating a month's worth of content in one focused session Uncover the top/middle/bottom funnel content strategy that actually converts followers to subscribers Master the boundary-setting technique that stops social media from taking over your life Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813150
info_outline
285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success
07/01/2025
285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success
Discover the exact roadmap for transitioning from exhausting live launches to profitable evergreen systems that sell while you sleep! 🚀 You've mastered live launches but dream of evergreen freedom. Before you flip that automation switch, there's a strategic pathway that separates successful course creators from those who burn through savings on failed Facebook ads. I'm sharing the specific conversion benchmarks you need before making this transition, why your 2x return on ad spend isn't enough for evergreen success, and the truth about cold traffic behavior that most online course creators completely underestimate. 🔥 In This Episode: Discover the exact metrics that determine evergreen readiness Learn why warm and cold audiences behave completely differently Understand the plateau reality of automated funnels Get the conversion benchmarks for sustainable scaling Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813100
info_outline
284. Low Lead Quality? How to Improve Lead Quality for Webinars
06/26/2025
284. Low Lead Quality? How to Improve Lead Quality for Webinars
Struggling with low webinar show rates despite having all the "right" systems in place? 🚀 I uncover the one core problem: secretly sabotaging webinar attendance and conversions for online course creators - and it's not your email sequences or reminder strategy. Through a real listener's case study, I reveal why even perfectly executed webinar funnels fail when your offer positioning doesn't match what your audience desperately wants to solve. This episode completely shifts how you think about translating offline success into profitable online courses, especially if you're successfully helping clients in person but struggling with webinar conversions and launch results. 🔥 In This Episode: The three pillars every profitable online business needs (and which one is probably broken) Why "feeding a starving crowd" determines your webinar success more than your email strategy The critical difference between problems people need solved vs. desperately want solved How to diagnose whether your offer positioning is sabotaging your results Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813075
info_outline
283. Passive Income Streams: Reality vs. Myth
06/24/2025
283. Passive Income Streams: Reality vs. Myth
Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀 I used to dream about sipping cocktails on a beach while my online course magically sold itself. That fantasy nearly derailed my entire business journey, and I see it happening to brilliant course creators every single day. The truth is, those "set it and forget it" promises aren't just misleading - they're actively sabotaging your success. Today I'm pulling back the curtain on the four most dangerous passive income myths circulating right now, from AI-generated everything to magical evergreen funnels that supposedly run themselves. 🔥 In This Episode: Expose the AI course creation myth that's wasting entrepreneurs' time and money Reveal why "set it and forget it" evergreen funnels are actually high-maintenance systems Discover why you MUST live launch before going evergreen Learn why expertise alone doesn't guarantee online sales success Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813055
info_outline
282. She Turned Her Pain Into Her Freedom Empire – With Laura Furiosi
06/19/2025
282. She Turned Her Pain Into Her Freedom Empire – With Laura Furiosi
Ready to discover how turning your darkest moments into your greatest purpose can create a thriving online courses business? 🚀 Laura Furiosi proves that ANY expertise can become a profitable course - even divorce law. This multi-award-winning entrepreneur went from teacher to baby swimwear mogul to creating a chart-topping podcast and seven-figure course business that helps thousands navigate one of life's most challenging experiences. What I love most about Laura's journey is how she transformed her personal pain into a purpose-driven business that literally saves people thousands of dollars while giving them confidence during their most vulnerable moments. If you've ever wondered whether your expertise is "marketable enough" or felt weird about selling your knowledge, this conversation will change everything. 🔥 In This Episode: Discover how Laura turned her divorce experience into a multi-six-figure course business Learn why consistency beats perfection every single time (her first podcast episodes were terrible!) Master the mindset shift that transforms selling from scary to service Find out how to build an engaged audience in ANY niche using social media Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813035
info_outline
281. How I'm Using AI to Create HOT Offers for Clients
06/17/2025
281. How I'm Using AI to Create HOT Offers for Clients
Ready to turn your struggling offers into "take my money" offers using AI? 🚀 I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure launch ever. Another went from $7 per lead to $5 per lead using what I'm revealing today. If you've been adding paid traffic to your launches and somehow your sales went down instead of up, I'm showing you exactly why that's happening and how to fix it with AI. I've taken 10 years of experience and built it into custom GPTs that help course creators create offers their audiences actually want to buy. The problem is that as you scale your ad budgets, your audiences get colder. More people joining your lists are being interrupted by ads rather than discovering you organically. The result? Launches that get less profitable as you invest more money. 🔥 In This Episode: Discover the multi-level AI GPT system that creates irresistible offers Learn how to use voice of customer data to build offers that speak to your ideal client's deepest desires Master matching bonuses to objections so you overcome resistance before asking for the sale Get the exact framework for creating high-converting launch mechanisms using AI Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813025
info_outline
280. Boost Your Cashflow With Upsells and Downsells
06/12/2025
280. Boost Your Cashflow With Upsells and Downsells
Ready to add 30-50% more revenue to your next course launch without creating a single new piece of content? 🚀 I'm revealing the exact upsell and downsell strategies that have generated hundreds of thousands in additional revenue for my clients. This isn't about being pushy - it's about serving your audience at every level they're ready for. Whether you have buyers who want to go deeper or non-buyers who need a smaller stepping stone, I'm showing you how to meet them exactly where they are. The psychology behind these offers is fascinating. When your audience is most engaged after a launch, there's a perfect window to present strategic options that genuinely help more people while boosting your bottom line. 🔥 In This Episode: 7 proven upsell strategies that get buyers faster results The 3 psychological objections stopping your non-buyers Downsell tactics that build confidence and overcome barriers Real examples of offers generating massive additional revenue Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36813010
info_outline
279. One Big Course or Many Smaller Ones? Here's How to Know
06/10/2025
279. One Big Course or Many Smaller Ones? Here's How to Know
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀 I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program. But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and building strategically around what your audience actually needs. 🔥 In This Episode: Why the "one signature course" rule might be limiting your growth The critical difference between solving problems and selling identities When sequential vs. parallel courses make sense for your business How to optimize your first funnel before creating new ones Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
/episode/index/show/theshineshow/id/36812680