The Launch Lounge Podcast
Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!
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285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success
07/01/2025
285. Scale Your Course Sales: Moving From Manual Launches to Evergreen Success
Discover the exact roadmap for transitioning from exhausting live launches to profitable evergreen systems that sell while you sleep! 🚀 You've mastered live launches but dream of evergreen freedom. Before you flip that automation switch, there's a strategic pathway that separates successful course creators from those who burn through savings on failed Facebook ads. I'm sharing the specific conversion benchmarks you need before making this transition, why your 2x return on ad spend isn't enough for evergreen success, and the truth about cold traffic behavior that most online course creators completely underestimate. 🔥 In This Episode: Discover the exact metrics that determine evergreen readiness Learn why warm and cold audiences behave completely differently Understand the plateau reality of automated funnels Get the conversion benchmarks for sustainable scaling Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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284. Low Lead Quality? How to Improve Lead Quality for Webinars
06/26/2025
284. Low Lead Quality? How to Improve Lead Quality for Webinars
Struggling with low webinar show rates despite having all the "right" systems in place? 🚀 I uncover the one core problem: secretly sabotaging webinar attendance and conversions for online course creators - and it's not your email sequences or reminder strategy. Through a real listener's case study, I reveal why even perfectly executed webinar funnels fail when your offer positioning doesn't match what your audience desperately wants to solve. This episode completely shifts how you think about translating offline success into profitable online courses, especially if you're successfully helping clients in person but struggling with webinar conversions and launch results. 🔥 In This Episode: The three pillars every profitable online business needs (and which one is probably broken) Why "feeding a starving crowd" determines your webinar success more than your email strategy The critical difference between problems people need solved vs. desperately want solved How to diagnose whether your offer positioning is sabotaging your results Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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283. Passive Income Streams: Reality vs. Myth
06/24/2025
283. Passive Income Streams: Reality vs. Myth
Ready to stop falling for the passive income fairy tale that's keeping you stuck in launch limbo? 🚀 I used to dream about sipping cocktails on a beach while my online course magically sold itself. That fantasy nearly derailed my entire business journey, and I see it happening to brilliant course creators every single day. The truth is, those "set it and forget it" promises aren't just misleading - they're actively sabotaging your success. Today I'm pulling back the curtain on the four most dangerous passive income myths circulating right now, from AI-generated everything to magical evergreen funnels that supposedly run themselves. 🔥 In This Episode: Expose the AI course creation myth that's wasting entrepreneurs' time and money Reveal why "set it and forget it" evergreen funnels are actually high-maintenance systems Discover why you MUST live launch before going evergreen Learn why expertise alone doesn't guarantee online sales success Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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282. She Turned Her Pain Into Her Freedom Empire – With Laura Furiosi
06/19/2025
282. She Turned Her Pain Into Her Freedom Empire – With Laura Furiosi
Ready to discover how turning your darkest moments into your greatest purpose can create a thriving online courses business? 🚀 Laura Furiosi proves that ANY expertise can become a profitable course - even divorce law. This multi-award-winning entrepreneur went from teacher to baby swimwear mogul to creating a chart-topping podcast and seven-figure course business that helps thousands navigate one of life's most challenging experiences. What I love most about Laura's journey is how she transformed her personal pain into a purpose-driven business that literally saves people thousands of dollars while giving them confidence during their most vulnerable moments. If you've ever wondered whether your expertise is "marketable enough" or felt weird about selling your knowledge, this conversation will change everything. 🔥 In This Episode: Discover how Laura turned her divorce experience into a multi-six-figure course business Learn why consistency beats perfection every single time (her first podcast episodes were terrible!) Master the mindset shift that transforms selling from scary to service Find out how to build an engaged audience in ANY niche using social media Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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281. How I'm Using AI to Create HOT Offers for Clients
06/17/2025
281. How I'm Using AI to Create HOT Offers for Clients
Ready to turn your struggling offers into "take my money" offers using AI? 🚀 I've been geeking out about this strategy because one client just increased her conversion rate by 33% and had her biggest multi-six-figure launch ever. Another went from $7 per lead to $5 per lead using what I'm revealing today. If you've been adding paid traffic to your launches and somehow your sales went down instead of up, I'm showing you exactly why that's happening and how to fix it with AI. I've taken 10 years of experience and built it into custom GPTs that help course creators create offers their audiences actually want to buy. The problem is that as you scale your ad budgets, your audiences get colder. More people joining your lists are being interrupted by ads rather than discovering you organically. The result? Launches that get less profitable as you invest more money. 🔥 In This Episode: Discover the multi-level AI GPT system that creates irresistible offers Learn how to use voice of customer data to build offers that speak to your ideal client's deepest desires Master matching bonuses to objections so you overcome resistance before asking for the sale Get the exact framework for creating high-converting launch mechanisms using AI Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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280. Boost Your Cashflow With Upsells and Downsells
06/12/2025
280. Boost Your Cashflow With Upsells and Downsells
Ready to add 30-50% more revenue to your next course launch without creating a single new piece of content? 🚀 I'm revealing the exact upsell and downsell strategies that have generated hundreds of thousands in additional revenue for my clients. This isn't about being pushy - it's about serving your audience at every level they're ready for. Whether you have buyers who want to go deeper or non-buyers who need a smaller stepping stone, I'm showing you how to meet them exactly where they are. The psychology behind these offers is fascinating. When your audience is most engaged after a launch, there's a perfect window to present strategic options that genuinely help more people while boosting your bottom line. 🔥 In This Episode: 7 proven upsell strategies that get buyers faster results The 3 psychological objections stopping your non-buyers Downsell tactics that build confidence and overcome barriers Real examples of offers generating massive additional revenue Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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279. One Big Course or Many Smaller Ones? Here's How to Know
06/10/2025
279. One Big Course or Many Smaller Ones? Here's How to Know
What if the advice you've been following about having just one signature course is actually keeping you stuck at six figures? 🚀 I'm answering a listener question that challenges everything the big-name gurus tell you about course creation. Anthony and Melinda from Grow My Salon Business are doing something most experts would say is "wrong" - they have multiple courses instead of one massive signature program. But here's the thing: they might actually be onto something brilliant. The real question isn't whether you should have one course or many - it's understanding your customer journey and building strategically around what your audience actually needs. 🔥 In This Episode: Why the "one signature course" rule might be limiting your growth The critical difference between solving problems and selling identities When sequential vs. parallel courses make sense for your business How to optimize your first funnel before creating new ones Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole
06/05/2025
278. Get the Media to Talk About You (Without Hiring a PR Firm) with Julie Cole
What do you do when you have six kids, a law degree, and a crazy idea to start a business in your sister's basement? 🚀 If you're Julie Cole, you build a multi-million dollar company that changes an entire industry. Julie started her online business over 20 years ago while raising six kids, turning Mabel's Labels from a basement startup into a 50-employee empire with 200,000 Facebook followers. Her grassroots marketing approach proves that whether you're selling online courses or physical products, the strategies are remarkably similar. It's all about consistent visibility, authentic storytelling, and playing the long game to build credibility in your industry. 🔥 In This Episode: Discover how four moms bootstrapped a business without funding into multi-millions Learn grassroots marketing strategies that built massive social media followings Master turning everyday expertise into media opportunities and speaking gigs Understand why visibility creates credibility and loyal customers Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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277. I'm Breaking Up With ActiveCampaign – Here's Why and What I'm Doing Instead
06/03/2025
277. I'm Breaking Up With ActiveCampaign – Here's Why and What I'm Doing Instead
Sometimes the bravest business decision isn't what to add - it's what to leave behind! 🚀 After seven years with ActiveCampaign, I'm breaking up with them. But this isn't just another price increase rant - it's a masterclass in making bold choices that protect your freedom empire. When ActiveCampaign tried to move me from $2,700 to over $5,000 annually (adding features I never asked for), I could have rolled over like I did during their last hike. Instead, I channeled my inner business badass and said "hell no." The real eye-opener wasn't just the pricing - it was their sneaky customer service that made this decision crystal clear. 🔥 In This Episode: Why tech loyalty might be sabotaging your freedom empire The exact questions to ask when evaluating business tools My brutally honest review of email marketing alternatives How "customer listening specialists" revealed ActiveCampaign's true colors Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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276. Can You Make Money from Writing a Book?
05/29/2025
276. Can You Make Money from Writing a Book?
Want the truth about making money as an author in the online course world? It's not what you think! 🚀 Thinking of writing a book to grow your online course business? Before you block off three months to write your masterpiece, listen to this episode. I'm breaking down the real ways course creators profit (or don't) from publishing books. Spoiler alert: your book isn't the end product—it's the beginning of a strategic customer journey that leads to your premium offers. 🔥 In This Episode: Discover why most business authors don't get rich from royalties alone Learn how your book can function as "a lead magnet your dream client can curl into bed with" Master the three-pillar approach to turning readers into high-paying clients Transform your expertise into a 24/7 audience-building machine Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on .
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275. Launch Ads Bombed? Here's Your Unconventional Comeback Plan
05/27/2025
275. Launch Ads Bombed? Here's Your Unconventional Comeback Plan
Had a launch that completely tanked? Before you burn it all down and book that one-way ticket to Bali, this is your rescue plan. 🚀 Even the most profitable course creators have launches that flop (I share my own $30K faceplant). But the secret to building a Freedom Empire isn't avoiding failure - it's knowing exactly how to analyze what went wrong and create your comeback strategy. In this episode, I break down the three critical pillars every launch needs to succeed: audience temperature, offer irresistibility, and launch mechanism alignment. Plus, you'll get my field-tested 5-step rescue plan that turns disappointing results into your next breakthrough. 🔥 In This Episode: Discover which of the three launch pillars might be your weak link Learn why most course creators focus on the wrong metrics after a launch bombs Master my 5-step rescue framework to bounce back stronger Find out how to extract gold from your non-buyers (without feeling awkward) Understand why launch fitness is built through repetition, not perfection Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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274. 3 x Your Webinar Sales with This Checklist
05/22/2025
274. 3 x Your Webinar Sales with This Checklist
Ready to triple your webinar sales without spending more on ads or working harder? 🚀 Discover my proven webinar conversion checklist that transforms passive viewers into eager buyers. Most course creators focus only on content, but the real magic happens in optimizing critical conversion points throughout your webinar funnel. I'm sharing exactly how to craft irresistible offers, create high-converting webinar titles, boost attendance rates with strategic email sequences, and master that awkward transition from teaching to selling that trips up most presenters. 🔥 In This Episode: Craft webinar titles that address pain points, desires AND objections in one powerful statement Create email sequences that boost attendance to 25% or higher Master the pitch transition with a simple framework that eliminates awkwardness Implement post-webinar strategies that match or exceed your live sales Track the critical metrics that reveal exactly where to optimize Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on .
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273. How to Build a Highly Engaged Community with Bri Leever
05/20/2025
273. How to Build a Highly Engaged Community with Bri Leever
Ready to discover why some online course creators build profitable businesses in months while others get stuck in a cycle of failed launches? 🚀 The difference between consistently profitable course creators and those working 70-hour weeks with little to show for it isn't about list size or ad budgets. It's about having a proven marketing system that pieces everything together for YOUR audience. Most course creators are drowning in tactical overload while missing the cohesive framework that transforms scattered marketing efforts into predictable profits. When you understand the 5-part blueprint successful course creators use, you'll finally cut through the noise and create the freedom-based business you've been working so hard to build. 🔥 In This Episode: Discover the 5 key reasons most course creators remain stuck in launch limbo Learn the exact framework successful creators use to scale to multi-6 figures Transform your audience relationship so they come to your webinars ready to buy Create a balanced marketing strategy that delivers consistent monthly profits Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on .
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272. The $2Mil Problem They Didn't See Coming
05/15/2025
272. The $2Mil Problem They Didn't See Coming
Are you unknowingly setting your online course business up for the $2 million plateau? 🚀 If you're scaling with ads hoping they'll magically replace your organic efforts, you might be heading for the expensive mistake that's derailing seven-figure businesses. After working with 14 multi-million dollar course businesses, I've discovered a pattern: successful entrepreneurs hit $2M, burn out on content creation, throw money at ads, and then... plateau hard. The truth? Ads aren't a miracle solution—they're just a firehose bringing more people to your funnels. 🔥 In This Episode: Discover why successful course businesses hit a wall at $2 million Learn why conversion rates drop when shifting from warm to cold traffic Understand the S-curve of business growth (and how to prepare for it) Build a sustainable growth strategy that doesn't rely on ads as a magic bullet Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on
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271. Split Tests That Double Your Launch Revenue
05/13/2025
271. Split Tests That Double Your Launch Revenue
Ready to double your course launch revenue with a few simple tweaks? 🚀 Tired of pouring endless hours into launches that don't convert? In this episode, I'm revealing the 7 split tests that my agency uses with our 6 and 7-figure clients to dramatically increase launch revenue without adding more work. Discover how one client doubled her webinar registrations with just a subject line change, and learn which headline test quadrupled sales for another. These aren't complex tech nightmares – they're practical, easy-to-implement tweaks that transform "okay" launches into record-breaking ones. 🔥 In This Episode: Master the art of split testing email subject lines for 2x open rates Discover which sales page headlines convert 4x better than others Learn how to test webinar titles that speak directly to your ideal client Implement a no-tech-headache approach to tracking what works See why button text and bonus offers can make or break your sales Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on .
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270. Launch Team Essentials: Who You Need at Each Stage
05/08/2025
270. Launch Team Essentials: Who You Need at Each Stage
Ready to build your dream launch team without wasting thousands on the wrong hires? 🚀 Tired of conflicting advice about when to hire help for your online course business? In this episode, I'm revealing exactly who you need at each revenue stage based on what's worked for hundreds of successful course creators. Whether you're DIYing your first launch or ready to scale beyond 6-figures, you'll discover the strategic hiring timeline that maximizes profits while protecting your sanity. 🔥 In This Episode: Master the 4 distinct phases of team building every profitable course business follows Learn which specific role to hire FIRST (it's not what most gurus suggest!) Discover how to leverage contractor help strategically - even on a tiny budget Identify the exact revenue trigger points that signal when to level up your support Stop wasting money on premature hires that drain your business instead of growing it Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots at and let us help you scale without the stress! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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269. Is Your Launch Really Ready for Evergreen? Here's How to Tell
05/06/2025
269. Is Your Launch Really Ready for Evergreen? Here's How to Tell
Ready to Turn Your Launch Into an Evergreen Money Machine? Here's When You Know It's Time 🚀 Ever launched your online course multiple times but still feel trapped on the launch hamster wheel? In this value-packed episode, I reveal the exact metrics that signal your launch is truly ready for evergreen automation. Most course creators jump too early into evergreen, wasting thousands on ads targeting cold traffic that simply won't convert. I break down the critical difference between warm and cold audience behavior, the minimum webinar show-up rates you need, and the precise return-on-ad-spend formula that means you're ready to scale. 🔥 In This Episode: Master the specific metrics that indicate evergreen readiness Discover how to properly track cold vs. warm traffic conversions Learn the minimum profitable return on ad spend you need Implement a strategic approach to testing before going evergreen Ready to transform your proven live launch into a scalable evergreen system? Apply for our VIP client spots at and let's build your freedom empire together! 💚 💚 💚 Salome Follow The Launch Lounge on .
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268. I Closed My Membership to Build Something Better (Here's What)
05/01/2025
268. I Closed My Membership to Build Something Better (Here's What)
Ready to discover why letting go of your successful offers might be the key to building something even better? 🚀 Sometimes our biggest business breakthroughs come not from fixing what's broken, but from releasing what's merely "good enough" to make space for something truly aligned. In this vulnerable episode, I'm sharing why I closed my profitable Launch Lounge membership after years of success and hundreds of happy students. This wasn't failure—it was evolution. If you've ever felt that nagging sense that a part of your business has outgrown its container, this episode is your permission slip to reimagine what's possible. 🔥 In This Episode: Recognize when your successful offer is actually blocking your next level of growth Discover the powerful question that brings clarity when you're stuck in indecision Learn how to build a business model that still excites you five years from now Understand the difference between disappointing others and honoring your vision Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at and let us help you scale without the stress! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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267. Under 1K Subscribers? You Can Still Crush Your Launch
04/29/2025
267. Under 1K Subscribers? You Can Still Crush Your Launch
Ready to crush your course launch with a tiny email list? Your small audience might be your secret weapon! 🚀 Forget what you've heard about needing thousands of subscribers before launching your online course. In this episode, I reveal why a warm audience of less than 1K subscribers can actually convert BETTER than massive cold lists. I break down my three-part framework that shows why audience temperature trumps size, how to craft irresistible offers even without fancy marketing skills, and which funnel structures work perfectly with different price points. 🔥 In This Episode: Discover why email quality matters more than quantity for course creators Learn to transform course features into benefits that make prospects eager to buy Match your funnel structure to your price point for maximum conversions Start implementing weekly email strategies that prime your subscribers for sales Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at and let us help you scale without the stress!💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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266. Why You Should Delete Email Subscribers (Yes, Really)
04/24/2025
266. Why You Should Delete Email Subscribers (Yes, Really)
Ready to boost your email engagement and conversion rates by deleting subscribers? (Yes, really!) 🚀 Is your online course business suffering from the "big list, low engagement" problem? After watching my open rates plummet below 10% despite having 10,000 subscribers, I made the tough decision to delete 40% of my list—and it completely transformed my results. In this episode, I'm sharing why inactive subscribers are silently killing your deliverability, damaging your sender reputation, and costing you money every month. 🔥 In This Episode: Discover why chasing list size is a vanity metric that's hurting your business Learn the simple 3-phase system to clean your list while preserving valuable relationships Implement an automated process to maintain list health with minimal effort See how a smaller, engaged list massively outperforms a larger, disinterested one Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on .
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265. Double the Offers, Not the Burnout: My Stacked Launch Plan
04/22/2025
265. Double the Offers, Not the Burnout: My Stacked Launch Plan
Ready to double your launch revenue without doubling your workload? My stacked launch strategy is about to change your entire business. 🚀 Are you noticing engaged audience members who consume all your free content but never buy? You might be sitting on a goldmine without realizing it. In this episode, I reveal how offering a deeper, premium tier alongside your signature course can capture those ready-to-invest students who want faster results and more support - all without creating additional content or extending your launch timeline. 🔥 In This Episode: Discover why highly engaged prospects aren't buying (hint: they want MORE from you) Learn how to structure a "stacked launch" with tiered offers for both beginners and advanced customers Implement a strategy that could potentially double your revenue with the same amount of work Position your premium offer without undermining your standard program Convert your most committed audience members who are hungry for faster results Ready to implement the stacked launch strategy in your next launch? Apply for one of our two VIP agency spots opening in May at and let us help you scale without the stress! 💚 💚 💚 Salome Follow The Launch Lounge on .
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264. Will Your Business Still Work Next Year? Let’s Talk
04/17/2025
264. Will Your Business Still Work Next Year? Let’s Talk
Is your online course business one algorithm change away from disaster? 🚀 What if Facebook or Instagram disappeared tomorrow? Would your business survive? Most course creators build their businesses on platforms they don't control, leaving them vulnerable to algorithm updates, iOS changes, and the whims of tech billionaires. In this episode, I reveal how to create a truly resilient online course business that can weather any tech storm without starting over. You'll discover the "own the racecourse" strategy that smart course creators use to build stable, profitable businesses regardless of platform changes. 🔥 In This Episode: Discover the three revenue types you need for true business stability Learn why platform diversification matters more than chasing new trends Implement a simple stress test to reveal hidden vulnerabilities in your business Create practical diversification strategies without overwhelming yourself Ready to make your business more resilient? Start with my Free 5-Day Facebook & Instagram Ads Training where you'll learn how to build a stable audience without being dependent on algorithms. Get instant access at 💚 💚 💚 Salome Follow The Launch Lounge on .
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263. The Boring Systems That Give Me 10x More Freedom
04/15/2025
263. The Boring Systems That Give Me 10x More Freedom
Feeling like everything in your online course business grinds to a halt without you? Time to implement boring systems that create extraordinary freedom! 🚀 Is your calendar packed with meetings while actual work gets pushed to evenings? Are you drowning in team questions and repetitive tasks that anyone could handle? You're the bottleneck in your business - but not for long. I'm sharing the exact framework that transformed my online course business from chaos to peace, giving me 10x more freedom without sacrificing quality or hiring an army of people. 🔥 In This Episode: Discover why thinking of yourself as a "practitioner" not CEO changes everything about delegation Learn my ChatGPT trick to create detailed SOPs in minutes instead of hours Master the "Rule of Repeatables" to instantly identify what you should stop doing Create a simple 30-day roadmap to eliminate your biggest bottlenecks Ready to build systems that give you more time for the work that matters? Grab my Free 5-Day Facebook & Instagram Ads Training at and start building an audience while getting your freedom back! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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262. From Booked Out to CEO: How I Grew My Agency
04/10/2025
262. From Booked Out to CEO: How I Grew My Agency
Ready to transform your service business from constant hustle to high-value strategic partnership clients can't live without? 🚀 In this episode, I reveal exactly how I evolved my ads agency from undercharging and overworking to highly sought-after consulting, working only with people I love while delivering better results for clients. Whether you're running a course business, coaching practice, or service-based business, these principles apply to you. 🔥 In This Episode: Discover why niching down created explosive growth opportunities Learn how consistent content marketing pre-sells clients on your approach Understand the critical difference between what clients initially want versus what makes them stay Explore how building a strategic team creates a business that exceeds your individual expertise Join thousands of course creators who've transformed their businesses with strategic marketing. Get my free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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261. How to Say No Without Feeling Like a Jerk
04/08/2025
261. How to Say No Without Feeling Like a Jerk
Ready to unlock new levels of energy and growth by mastering the art of saying no to the wrong things? 🚀 As course creators, we often end up trapped in perpetual yes-mode, leaving us feeling overwhelmed and chronically behind. But what if the key to building your freedom empire isn't saying yes to more things, but strategically saying no? In this episode, I'm sharing my powerful three-question framework that helps you protect your focus, honor your boundaries, and build an online business that feels good five years in - not just one that looks good on paper. 🔥 In This Episode: Discover the three different categories of "no" and how to approach each one differently Learn how to transform from knowing what you don't want to clearly identifying what you truly do want Implement a three-question framework to protect your focus (especially when you need to say no to yourself!) Recognize when a persistent "no" is actually a sign you need a major business overhaul Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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260. The 5-Email Welcome Series That Converts Like Crazy
04/03/2025
260. The 5-Email Welcome Series That Converts Like Crazy
Turn cold subscribers into eager buyers with a simple 5-email welcome sequence that works while you sleep! 🚀 Your subscribers are most engaged right after downloading your lead magnet - that's your golden opportunity! But most course creators either bombard them with everything at once or disappear entirely. Neither works. I'm sharing the exact 5-email framework my students use to build genuine connections, establish expertise, and prime new subscribers for future sales - all without being pushy or salesy. 🔥 In This Episode: Learn why the first 5-7 days after someone joins your list determine your entire relationship Master the psychology of moving someone from "just curious" to "ready to buy" Discover how to craft each of the 5 welcome emails (including what NOT to include) Create your own high-converting sequence in just 2-3 hours (with ChatGPT help!) Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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259. Still Feel Like an Imposter? Here’s How to Step Up
04/01/2025
259. Still Feel Like an Imposter? Here’s How to Step Up
Is imposter syndrome keeping you stuck in endless learning mode instead of launching your online course? 🚀 That nagging feeling of not being "expert enough" isn't a sign you're unqualified - it's evidence you're growing! In this episode, I'm sharing my journey from feeling like a complete fraud in my early business days to building a 7-figure company, and how I've learned to dance with imposter syndrome rather than try to overcome it. If you've been undercharging, playing small, or hesitating to put yourself out there, this is your permission slip to finally step up. 🔥 In This Episode: Discover why waiting until you feel "ready" is the biggest trap for course creators Learn to separate internal belief from external evidence (and why you need both) Leverage your unique perspective as your greatest marketing advantage Take practical steps to build confidence through action, even while feeling wobbly Ready to stop hiding and start building your Freedom Empire? Grab my free "5-Day Facebook & Instagram Ads Training" and learn how to confidently grow your audience without the overwhelm. Head to to get started! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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258. Course, Coaching, or Membership? Pick the One That Sells
03/27/2025
258. Course, Coaching, or Membership? Pick the One That Sells
Ready to end the "courses vs. coaching vs. memberships" debate once and for all? 🚀 Feeling stuck between creating a course, starting a coaching program, or launching a membership? Stop second-guessing and start selling! In this episode, I'll show you how to choose the business model that your audience actually wants to buy. You'll discover the four fundamental factors that determine whether any offer sells, learn exactly when each business model performs best, and create your own decision matrix to find your perfect match. No more painful trial and error – just a clear path to consistent revenue that aligns with your strengths. 🔥 In This Episode: Discover why people don't buy business models (they buy solutions to painful problems) Learn the specific conditions when courses, coaching, and memberships each sell best Create your own decision matrix to objectively evaluate which model is right for YOU Implement a practical 90-day action plan to validate your chosen model Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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257. My Top 3 Takeaways from Alt Summit (Real Talk)
03/25/2025
257. My Top 3 Takeaways from Alt Summit (Real Talk)
Is building your online course business leaving you feeling isolated and burnt out? Discover my top 3 mindset shifts from Alt Summit that completely transformed how I approach business, marketing, and self-care. 🚀 After years of pandemic isolation and recovering from burnout, I discovered that sometimes the best ROI isn't measured in dollars. Learn why in-person connections are irreplaceable for course creators, how to ditch the "authenticity" pressure on social media, and why taking time for yourself isn't selfish—it's necessary for sustainable growth. 🔥 In This Episode: Redefine success metrics beyond just revenue numbers Replace "authenticity" with 8 powerful alternatives that actually serve your audience Create boundaries that protect your energy while growing your business Find your community of like-minded course creators who truly get it Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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256. The Quiz vs PDF Throwdown: What Actually Works
03/20/2025
256. The Quiz vs PDF Throwdown: What Actually Works
Ready to stop wasting time on ineffective lead magnets and finally build an email list that converts? 🚀 After spending over $2 million on Facebook ads testing both quizzes and PDFs for online course creators, I'm revealing the unfiltered truth about what actually works. Spoiler alert: the format isn't what makes or breaks your lead magnet success! If you've ever spent weeks creating a fancy quiz because someone in a Facebook group said it's "hot right now," only to see disappointing results, this episode will save you countless hours and marketing dollars. 🔥 In This Episode: Discover why blindly following lead magnet trends sabotages your list-building Learn the 3 crucial questions to ask before creating any lead magnet Uncover the hidden tech complications that drain your ad budget Master creating lead magnets that address pain points your audience already recognizes Ready to create a lead magnet that actually converts? Grab my free "Your First 10K Course Launch" guide at and discover how to package your expertise for profitable launches! 💚 💚 💚 Salome Follow The Launch Lounge on .
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