The Launch Lounge Podcast
Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world. Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun. After 10 years of being the advertising secret sauce to the who’s-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids. Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions. Ready to build a business that offers you complete freedom? This is your podcast!
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326. The Permission Slip You've Been Waiting For
11/20/2025
326. The Permission Slip You've Been Waiting For
Tired of running your online course business on everyone else's rules? 🚀 I'm giving you five powerful permission slips to transform how you build your business in 2026. After helping course creators scale from $10K-$25K launches to consistent six-figure results with Meta ads and strategic funnels, I've learned this: sustainable success comes from knowing when to break the rules. In this episode, I share the exact permissions I've given myself—from changing my mind about A-Lister (my flagship Facebook ads course) to simplifying my tech stack and saving $7,000 annually. Whether you're struggling with launch overwhelm, complicated funnels, or feeling behind in your online courses business, these five permission slips will help you build with more joy and less burnout. 🔥 In This Episode: Understand the four stages of entrepreneurial growth and where you are right now Discover why changing your mind about your signature offer isn't failure—it's wisdom Learn the simplification strategy that saved me thousands while making my business easier Master getting the right-sized help without over-hiring or burning out alone Embrace sustainable pacing that builds profitable systems for scaling online businesses ✨ Help other course creators find these strategies! Rate and review the show so we can reach more people who need to get their knowledge into the world. Your shares make a bigger impact together - when more helpers succeed, everyone wins. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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325. How to Audit Your 2025 Revenue: What Worked, What Didn't, and What to Double Down On
11/18/2025
325. How to Audit Your 2025 Revenue: What Worked, What Didn't, and What to Double Down On
Your course business can look wildly successful on paper while quietly destroying your profit margins, stealing your time, and wrecking your mental health. 🚀 I've watched too many online course creators cut costs that actually enable their revenue while keeping coaching programs that drain them dry. They look at total revenue and think they're winning, but they're missing the real story their business is trying to tell them. If you're serious about building a sustainable online courses business in 2026, this three-part audit reveals exactly where your business is thriving and where it's bleeding cash. I'm walking you through the exact audit system I use with my agency clients who are scaling to multi-six and seven figures. We're looking at profitability, scalability, and joy—because what's the point of a profitable business if it makes you miserable? 🔥 In This Episode: Discover which of your online courses are actually profitable versus just generating revenue Learn how to identify the costs that enable your launches versus the ones draining your business Master the scalability audit that shows where YOU are the bottleneck in your course business Find your "triple win sweet spot" where offers are profitable, scalable, AND energizing ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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324. Why Your 2025 Didn't Go As Planned (And What That Teaches You About 2026)
11/13/2025
324. Why Your 2025 Didn't Go As Planned (And What That Teaches You About 2026)
I cut my email list in half this year on purpose and it tanked my podcast downloads overnight—turns out those "dead leads" were worth nearly $40,000 in revenue. 🚀 That's just one of three expensive mistakes I made in 2025 that taught me exactly what not to do in 2026. If you had big plans this year that didn't quite pan out—launches that underperformed, evergreen funnels that didn't convert, or ad spend with nothing to show for it—you're not alone. But before you just hope next year will be different, let me show you the three structural problems probably hiding in your business right now. The difference between making $100K and $300K isn't working harder. It's fixing three foundational gaps. I'm talking about the gap between your calendar and your revenue (hello, feast-or-famine cycles), the gap between the metrics you're tracking and the ones that actually predict revenue, and the gap between the business model you built and the one you actually need for scaling online businesses sustainably. In this episode, I'm pulling back the curtain on my own mistakes—because sometimes the best lessons come from seeing what NOT to do. I'll show you exactly how to identify these gaps and fix them before January 1st so you can build a freedom empire that actually gives you freedom. 🔥 In This Episode: Why making 80-90% of your revenue in just three launch months is creating massive risk (and the four simple revenue bridges that fix it) The expensive lesson about email list size versus engagement—and why optimizing for wrong metrics cost me thousands How the high-ticket-only trap breaks your customer ascension path and leaves most of your audience with nowhere to go Your three-tier offer ecosystem for predictable revenue without launching every month Your exact action plan to audit 2025 and build systems that work for 2026 ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think
11/11/2025
323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think
What if that 50% Black Friday discount you're planning is actually destroying your course business instead of growing it? 🚀 That sale isn't a marketing strategy—it's a pricing death spiral. I've watched too many online course creators accidentally train their audiences to never pay full price again, all because everyone else is running Black Friday promotions. Here's the truth: what works for Amazon doesn't work for expertise-based businesses like coaching programs and online courses. The problem? Every discount teaches your audience a lesson. When you run a 50% off sale on your signature course, you're literally training people to wait for the next discount. And once that pattern starts, it's nearly impossible to break. I'm breaking down why discounting works differently for course creators, the hidden costs that show up six months later in your launches, and three alternative strategies that let you participate in Black Friday without tanking your positioning or teaching your list to never invest at full price. 🔥 In This Episode: Why discount buyers have lower completion rates and higher refund rates than full-price students The enhanced value bundle strategy that increases revenue without devaluing your offer How to use strategic affiliate partnerships to maintain premium positioning during discount season The waitlist pre-sale approach that creates urgency without dropping your prices ✨ If today's episode helped you, help other course creators find these strategies too! Your review helps us reach more people who need to get their knowledge into the world. Rate and review the show - when more helpers succeed, we all win. Thank you! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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322. The Worst Business Advice I Got and Why I'm Grateful for It Today
11/06/2025
322. The Worst Business Advice I Got and Why I'm Grateful for It Today
What if the advice that nearly broke you was exactly what you needed? 🚀 I made $2,000 on my first launch and quit completely. That might've been the dumbest decision I ever made. But here's the twist - the advice that led me to quit, the advice that nearly broke me, and the advice I absolutely hated hearing ended up being the same advice that helped me build a seven-figure online course business. Sometimes the worst advice teaches you more than the best advice ever could. And sometimes the advice that makes you want to throw your laptop is exactly what transforms everything. In this episode, I'm breaking down three pieces of terrible (and terribly necessary) business advice I received as a struggling course creator. The kind that made me cry in every coaching call. The kind that kept me starting over with new strategies. And the kind that eventually changed everything about how I built my freedom empire. 🔥 In This Episode: Why "hustle culture" advice nearly destroyed my business (and the three strategic activities that actually drive revenue for course creators) The frustrating truth about "you're exactly where you need to be" and why it's the most valuable advice for scaling your coaching business Why constantly switching strategies cost me more than failed launches - and the simple data tracking that would've saved me years Three things to stop doing right now if you want sustainable success with your online courses ✨ Loved this episode? Share it! Your reviews help more course creators discover how to scale and make an impact. Take 2 minutes to rate the show - together we reach more people and transform more lives. When helpers succeed, the world gets better. 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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321. Everyone's Burning Out - You Don't Have To. Here's How
11/04/2025
321. Everyone's Burning Out - You Don't Have To. Here's How
Your most successful year might be the one that destroys you. 🚀 Three months ago, one of my clients hit her $47K revenue goal but sent me a 2 a.m. message: "I can't do this again. I'd rather go back to my corporate job." She'd worked until midnight for three weeks straight, snapped at her kids constantly, and survived on coffee and adrenaline. Six weeks later, she launched again. Same revenue. But this time she finished by 4 p.m. daily, took weekends off, and actually enjoyed it. Here's the uncomfortable truth: Burnout isn't a badge of honor. It's a business strategy problem. I'm seeing course creators hit their financial goals while simultaneously falling apart - making more money than ever while feeling exhausted, anxious, and disconnected from why they started. 🔥 In This Episode: The energy audit system that reveals which 60% of your activities drain you without moving the revenue needle Why operating at 100% capacity is the fastest path to burnout (and the 60% rule that actually increases profitability) How to design your business around your natural energy patterns instead of fighting against them The recovery cycle framework successful launchers use to prevent burnout before it starts I'm sharing my own burnout story from 2021 - the panic attack that changed everything, the three-year recovery, and the exact framework I used to rebuild sustainably. Because your business is not worth your health, and you'll lose more money when you burn out than when you slow down. This episode is part of our Building Your Freedom Empire series. Every Tuesday and Thursday in November, we're creating a complete framework for approaching 2026 differently. This isn't just planning - it's setting yourself up for your best year ever. Ready to transform those scary ad campaigns into your most powerful lead generation tool? Grab my Free 5-Day Facebook & Instagram Ads Training at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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320. Salome Answers Your Burning Ads Questions
10/30/2025
320. Salome Answers Your Burning Ads Questions
Tired of waiting for the "perfect time" to run Facebook ads? 🚀 Here's the truth: Meta is always going to change. While you're waiting for ideal conditions, other course creators are scaling to six figures because they learned how to adapt instead of wait. I've spent 10 years running Meta ads and I've seen it all—account shutdowns at 5 AM, mysterious disapprovals, ads that suddenly tank. Every single frustration has a solution that doesn't involve giving up on ads entirely. In this episode, I'm walking you through the four most common Meta ads frustrations that stop course creators in their tracks, plus exactly how to navigate each one so you can build an ad strategy that works right now. 🔥 In This Episode: The exact steps when Meta disables your account (stop negotiating with the algorithm and take your power back) Why your previously successful ads stopped working and three specific things to check first The truth about algorithm changes (I've seen ONE major change in 10 years that truly impacted results) Why hiring an ads manager didn't work and what you need to master before scaling with paid traffic ✨ Stomach clench every time you think about ads? Stop letting fear keep you stuck! Scale with Ads makes your funnel profit-ready BEFORE you spend a dollar - so you'll know mathematically if your campaigns will work. Beta enrollment opens with 6 weeks live mentoring. Join at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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319. Why Most Course Creators Waste Money on Ads (And What Actually Works)
10/28/2025
319. Why Most Course Creators Waste Money on Ads (And What Actually Works)
You've run Facebook ads before and maybe it felt like you were better off putting your money on the roulette tables in Vegas. 🚀 I get it. You're watching other course creators post their "6-figure launch" screenshots while you're bleeding money on ads that don't convert. But here's what nobody tells you: ads aren't the problem. Your approach is. In this episode, I'm breaking down the five biggest reasons course creators waste money on Facebook ads and Instagram ads and exactly how to fix them. These are the battle-tested benchmarks we've refined over seven years managing millions in ad spend specifically for online course creators scaling their businesses. Whether you're running Meta ads for live launches or evergreen funnels, this episode gives you the proven framework to turn failed ad campaigns into your most predictable revenue stream. 🔥 In This Episode: The exact conversion benchmarks your funnel needs before spending a single dollar on Meta ads Why e-commerce ads managers fail course creators every time The cold traffic clarity gap that's costing you thousands How to match your funnel length to your price point so your ads actually profit ✨ Tired of crossing your fingers and hoping your ads work? Get mathematically certain BEFORE you launch with Scale with Ads. Your funnel becomes profit-ready first - no more wasting money on campaigns that don't convert. Beta open now with live mentoring at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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318. How One List-Building Ad Made $91K in Sales
10/23/2025
318. How One List-Building Ad Made $91K in Sales
What if one ad was all that stood between your struggling side hustle and a wildly profitable online course? 🚀 I'm sharing the 2017 launch that changed everything I thought I knew about Facebook ads. A course creator handed me a $7K budget (I nearly fell off my chair), and what happened next proved that when your marketing aligns with the right Meta ads strategy, magic happens. That single campaign turned $7K into $91,000 in sales with just one lead magnet and two email sequences. This wasn't about fancy funnels or massive teams. It was proof that scaling your online course becomes predictable and repeatable when you crack the code on what actually makes ads profitable for course creators. 🔥 In This Episode: The exact campaign structure that turned $7K into $91K in one month Why technical ad skills alone won't make you money with Instagram ads The formula for knowing if your funnel is ready to scale with Meta ads How to move from "ads terrify me" to confidently generating profitable leads every day ✨ Stomach clench every time you think about ads? Stop letting fear keep you stuck! Scale with Ads makes your funnel profit-ready BEFORE you spend a dollar - so you'll know mathematically if your campaigns will work. Beta enrollment opens with 6 weeks live mentoring. Join at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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317. Are Ads Dead? Not If You Do This Instead
10/21/2025
317. Are Ads Dead? Not If You Do This Instead
Spoiler alert: Facebook ads aren't dead for online course creators—you're just following e-commerce advice that was never meant for your business model. 🚀 I'm pulling back the curtain on why so many coaches and course creators waste money on Meta ads while e-commerce brands thrive. The difference? They're selling $30 lipsticks with impulse buyers. You're selling transformational online courses that require trust, nurturing, and a completely different ad strategy. In this episode, I'm breaking down the three costly mistakes that make running Facebook ads feel like gambling instead of scaling your online business. From waiting too long to start ads (while your organic content gets shown to strangers), to not knowing if your Instagram ads are actually working, to outsourcing your ad strategy before understanding your own funnel—these are the real reasons your ad budget disappeared. 🔥 In This Episode: Why waiting to run ads costs more than you think (your organic content isn't free) The simple tagging system that shows which ad leads become paying customers Why e-commerce ad advice destroys course sales and what to do instead When you're ready to outsource Facebook ads (most course creators get this wrong) ✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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316. Stop Fearing Tech: How to Take Back Control Now
10/16/2025
316. Stop Fearing Tech: How to Take Back Control Now
That tech fear holding you back from scaling your online course? It's not about technology—it's about taking back control. 🚀 I know you've put off critical business moves because the tech intimidated you. Facebook ads manager feels like a foreign language. Email automations seem impossible without three assistants. But here's the truth: when you reframe tech as a tool instead of a test, everything shifts. In this episode, I'm sharing the five-step framework my Launch Lounge students use to transform tech confusion into confident execution. You'll discover why tech fear is actually rooted in old trauma patterns, how to use AI as your infinitely patient troubleshooter, and the "one platform per quarter" strategy that eliminates overwhelm for course creators. 🔥 In This Episode: Why tech fear has nothing to do with technology (and everything to do with disempowerment) Five practical steps to take back control of Meta ads, funnels, and automations How to use ChatGPT to troubleshoot tech issues without the Meta support nightmare The hidden cost of staying stuck in tech fear (this will open your eyes) ✨ Ready to turn strangers into ready-to-purchase students? My FREE masterclass reveals what we learned managing $6.96M in ad spend for course creators - the audience shifts, funnel fixes, and metrics that actually work. Two sessions available at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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315. Why Ads Feel Risky (and How to Make Them Predictable)
10/14/2025
315. Why Ads Feel Risky (and How to Make Them Predictable)
Here's the truth bomb: ads don't make you money—they amplify what's already working (or expose what's broken). 🚀 After managing nearly $7 million in Facebook and Instagram ads for online course creators, I've cracked the code on why Meta ads feel like gambling and exactly how to make them your most predictable revenue source. Most course creators piece together their marketing education from disconnected programs—one on email, another on webinars, maybe one on running ads. But nobody connects the dots to show how these pieces create a system that produces consistent sales with paid traffic. 🔥 In This Episode: Why your Facebook ads feel like a slot machine (and the real reason it's not your fault) The expensive myth that ads are a quick fix for struggling online courses My three-ingredient recipe for transforming Meta ads from risky to predictable The exact numbers you need to track before scaling your Instagram ads ✨ Ads attracted clicks but not buyers? Join my FREE masterclass "The 3 Reasons Your Ads Failed Before & How to Fix Them This Time" and discover the hidden funnel leaks killing 70% of your leads + the 5 metrics that actually matter for course sales. Save your spot at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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314. Stop Chasing $1 Leads—Here’s What to Do Instead
10/09/2025
314. Stop Chasing $1 Leads—Here’s What to Do Instead
Ready to discover why those $1 leads you're celebrating might be the exact reason your launches keep falling flat? 🚀 I'm pulling back the curtain on the uncomfortable truth most course creators don't want to face: cheap leads aren't a bargain—they're a trap. While you're celebrating those low-cost metrics, Meta's algorithm is quietly filling your list with fast thumbs and short attention spans instead of actual buyers. The online business landscape has shifted dramatically since 2020-2021. We're in "bunker mode" now—people are cautious and holding their cards close. Your pixel can barely see past the thank you page, so it's optimizing for clicks, not conversions. Those bargain leads you're proud of? They're probably never going to buy your course. 🔥 In This Episode: Why Meta's algorithm is sabotaging your lead quality (and how to fight back) Four strategic moves that turn ad spend into predictable profits How to pre-qualify leads before they hit your list The relationship-building secret that makes cold leads beg to buy ✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd - waitlisters get a FREE ad & funnel review! Sign up at 💫 💚 💚 💚 Salome Follow The Launch Lounge on . Link mentioned:
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313. Why Pretty Ads Fail (and What Makes Creatives Convert)
10/07/2025
313. Why Pretty Ads Fail (and What Makes Creatives Convert)
Meta doesn't care how pretty your ads are - and neither do your potential customers! 🚀 I've been watching course creators pour hours into gorgeous, cinematic ads with perfect fonts and flawless lighting, only to watch them flop harder than a fish on dry land. Meanwhile, my client has been running "ugly" ads for three years? Still pulling leads at the exact same cost as day one. Your ad creative has exactly one millisecond to live or die before someone swipes past it. The more you beautify an ad, the more it screams "ADVERTISEMENT" - and that's when people's brains go into auto-skip mode. Social media isn't about polish; it's about people. 🔥 In This Episode: Why benefits always beat beauty in Facebook ads performance Master the "show don't tell" principle for instant connection Escape the new creatives hamster wheel draining your ad budget Create consistent ad scent from click to landing page ✨ Already proven your course sells? Now scale it! Get the system behind 20K-30K months on repeat and ready-to-buy launch audiences. Scale with Ads opens October 23rd - waitlisters get FREE ad & funnel reviews from my team. Join at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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312. From Ad to $ in the Bank: Funnels Demystified
10/02/2025
312. From Ad to $ in the Bank: Funnels Demystified
What if the reason your Facebook ads aren't profitable has nothing to do with your targeting, creative, or budget? 🚀 I'm pulling back the curtain on why most course creators lose money on Meta ads. It's not what happens before the click - it's what happens after. If you can't track that dollar through your funnel to your bank account, you're gambling with your marketing budget. Today I'm sharing my "paid ad profit path" - the exact system we use in our agency to track every dollar from lead magnet to launch revenue. No fancy software required, just smart CRM tagging that shows you exactly where your money went and when it's coming back. 🔥 In This Episode: Why starting with launch ads is like stress-testing an airplane mid-flight The simple tagging system that tracks ROI without expensive software When engagement ads prepare the soil vs. when list building plants seeds The 3-step framework for sustainable, profitable funnel growth ✨ Want my team's eyes on YOUR ads and funnels? Join the Scale With Ads waitlist and unlock exclusive direct support + the proven system behind consistent sales and six-figure launches. Doors open October 23rd - secure your bonus at 💫 💚 💚 💚 Salome Follow The Launch Lounge on . Link mentioned: Learn more about engagement ads here:
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311. Boost Social Audience Engagement with 1 Easy Ad
09/30/2025
311. Boost Social Audience Engagement with 1 Easy Ad
Ever feel like you're constantly creating content but your actual followers never see your best posts? 🚀 You're cranking out reels, posting stories, writing carousels, doing all the things. But somehow the algorithm keeps showing your content to random strangers while hiding it from the people who actually want to hear from you. Meanwhile, when you try running ads, you get leads that are either way too expensive or completely unqualified. Here's what's really happening: social media platforms aren't social anymore - they're entertainment platforms. They want you to entertain strangers instead of nurturing the warm audience you've worked so hard to build. But there's one simple strategy that flips this entire script: engagement ads that train the algorithm to find more people like your best followers. 🔥 In This Episode: Why social media feels like dancing for an algorithm that's never pleased The 4 essential "buckets" to set up before spending a cent on ads How to choose posts that attract ideal customers, not random eyeballs Budget recommendations that work for course creators and coaches ✨ Tired of guessing how to get in front of the right people? Scale with Ads gives you the exact agency system for bigger launches and evergreen funnels that sell daily. Opens October 23rd - waitlisters get a FREE ad & funnel review! Sign up at 💫 💚 💚 💚 Salome Follow The Launch Lounge on . Links mentioned in the show:
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310. The $30K Launch Mistake That Nearly Broke Me (And How You Can Avoid It)
09/25/2025
310. The $30K Launch Mistake That Nearly Broke Me (And How You Can Avoid It)
Most course creators think they need flashier webinar slides or more aggressive email sequences to boost their launch sales, but that's missing the real story. 🚀 I learned this the hard way when I dropped $30K on ads for what I thought would be my biggest launch yet. Instead of celebration, I barely broke even and questioned everything I knew about launching. With so many online courses flooding the market, the creators who are winning aren't just packaging their expertise and hoping for the best. They're strategically positioning their courses as the obvious solution their audience is already hungry for. I'm breaking down the five non-negotiable elements that separate launches that flop from those that sell out, whether you're running webinars, challenges, or bootcamps. 🔥 In This Episode: Master the "starving crowd" principle that makes selling effortless Discover the SPIN selling framework for understanding audience pain points Learn why storytelling overcomes real objections better than features Uncover the audience nurturing mistake that cost me $30K Get the "gates" strategy for moving people through your launch funnel ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch
09/23/2025
309. From $3K to $13K: The Simple Funnel Fixes That Tripled Laura’s Launch
What if your teaching skills are sabotaging your course sales? Laura Barnhart discovered this painful truth when her scattered marketing approach kept her stuck despite having incredible student testimonials. As a practicing occupational therapist working full-time in a Level 3 NICU, she knew her continuing education content was valuable - but her launches weren't reflecting that value. Over five months, we transformed Laura's marketing from hodgepodge confusion into a strategic system that tripled her launch revenue from $3K to $13K. The secret wasn't fancy tactics or massive ad budgets - it was shifting from teacher language to buyer language and optimizing key conversion points in her funnel. 🔥 In This Episode: Discover why great teachers often struggle with marketing and how to bridge that gap Learn the baseline approach to launch optimization that eliminates expensive guesswork See the exact funnel fixes that took Laura's return on ad spend from 2.6x to 4.7x Uncover Laura's brilliant QR code solution that solved real customer problems and increased conversions ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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308. The 7 Biggest Myths About Growth and Scaling
09/18/2025
308. The 7 Biggest Myths About Growth and Scaling
Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used to think hitting six figures would solve everything - spoiler alert: it didn't. The beliefs we hold about growth often become the very barriers preventing us from achieving the freedom we started our businesses for. In this episode, I'm busting seven myths that keep entrepreneurs stuck in hustle mode instead of building sustainable, profitable online courses businesses that actually give them their lives back. 🔥 In This Episode: Why reinvesting every dollar back into your business keeps you broke and burned out The truth about revenue goals and why six figures won't magically make everything easy How to scale your impact without sacrificing personal connection with your students Why small businesses should use Meta ads to grow faster than organic methods alone ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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307. 5 Ways to 10x Sales in Your Next Launch
09/16/2025
307. 5 Ways to 10x Sales in Your Next Launch
What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which revenue levers to pull. In 2025, the algorithm is colder and attention spans are shorter, which is exactly why you can't afford to hope your next launch just "works." I'm sharing five specific, proven ways to multiply the revenue from the audience, content, and offers you already have. Think of these like dials on a control board - you don't have to crank them all at once. Even adjusting just one can dramatically increase your results and set you up to make more money every single time you launch. 🔥 In This Episode: Find more qualified buyers long before your launch season begins Use psychology to get existing customers to purchase again and again Master increasing cart size without pressuring your audience Turn browsers into buyers with conversion rate secrets ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at thelaunchlounge.com/agency - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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306. [CASE STUDY] Facebook Ads + Funnels = $500K
09/11/2025
306. [CASE STUDY] Facebook Ads + Funnels = $500K
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305. [CASE STUDY] $134K Launch on $5K Ad Spend
09/09/2025
305. [CASE STUDY] $134K Launch on $5K Ad Spend
$5,000 turned into $134,932 in just four days - and the course creator didn't create a single piece of new content to do it! 🚀 I'm sharing exactly how Jennifer cracked the code on scaling her launches without burning out. She took her existing weekly Facebook Lives and amplified them strategically to reach hundreds of thousands of new people, resulting in her first six-figure launch with a systematic, repeatable process. If you're tired of working harder without seeing bigger results, or you feel like you can't take a day off without your business falling apart, this case study will change everything. I'm breaking down Jennifer's exact four-part strategy, the specific Meta ads she ran, and the timing that made all the difference between struggling and a $134K success story. 🔥 In This Episode: The four-part strategy that turned $5K into $134K in one launch How to amplify existing content to reach hundreds of thousands without creating anything new Strategic email list building that converts at $1.32 per lead The multi-phase launch funnel that generated 26.7x return on ad spend ✨ Want consistent sales AND your time back? We're opening 2 exclusive agency spots for six-figure course creators ready to scale. Get stronger copy, more engaging webinars, and smoother sales with our AI-powered growth partnership. Apply now at - spots fill fast! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown
09/04/2025
304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown
Ready to escape the launch hamster wheel and build a daily sales machine that works while you sleep? 🚀 I'm sharing the exact case study of how one course creator transformed her feast-or-famine launch cycles into consistent daily sales using an evergreen funnel. This isn't just theory - these are real numbers showing a 2.8x return on ad spend and quarter-million-dollar results from Facebook ads and automated systems. If you've been wondering whether evergreen funnels actually work for online course creators or you're tired of feeling trapped by your launch calendar, this episode breaks down the four-phase strategy that generates predictable revenue. I'm revealing the exact phases, the data tracking system, and the optimization tweaks that turned exhausting launches into automated profits. 🔥 In This Episode: Discover the four phases every successful evergreen funnel needs Learn why most course creators fail at evergreen (and how to avoid it) See the exact data that revealed what to fix and optimize Understand how to recreate urgency in automated funnels Ready to get your offers in front of people who actually want to buy from you (even If you've never touched Ads Manager)? Launch your First List-Building Ad in 5 Days - No Money Wasted, No Tech Headaches - .💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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303. Will They Buy? The Funnel Test Most Creators Skip
09/02/2025
303. Will They Buy? The Funnel Test Most Creators Skip
There's one thing that separates $2K launches from $200K launches, and it's not your sales page, email list size, or even your offer! 🚀 Most online course creators are building their entire launch strategy on hope and vibes instead of actual proof. I know because I was one of them when my first course made a whopping $2,000 and I almost quit my entire business. In this episode, I'm sharing the four pillars every profitable course business needs and why missing even one is like trying to drive a car on three wheels. If you've been jumping from Facebook ads strategy to launch mechanism wondering why nothing sticks, this framework will give you the clarity you've been craving for your online courses business. 🔥 In This Episode: The four pillars that separate struggling course creators from six-figure launches Why proof trumps everything else when it comes to scaling online businesses How to transform your offer from "meh" to "I need this now!" The brutal self-assessment questions that reveal what's holding you back Ready to create an irresistible offer that aligns with your perfect business model? Join my free 5-day Facebook and Instagram ads training to build the audience that will buy your offer. Get lifetime access at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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302. Raising Prices: Smart Move or Big Mistake?
08/28/2025
302. Raising Prices: Smart Move or Big Mistake?
Ready to stop undercharging for the transformation you deliver? 🚀 If your client roster is full, your waitlist is growing, and your students are getting incredible results, but you're still charging the same price you set years ago, this episode will change everything. I'm breaking down the real psychology behind pricing fears and showing you exactly how to know when it's time to raise your prices without losing your best students. Your transformation is priceless, so it's time to stop pricing it like a clearance sale. I'll walk you through the five biggest fears that keep online course creators stuck at old prices and reveal the counterintuitive truth about what your loyal students actually value most. 🔥 In This Episode: Discover why the popular pricing philosophy isn't complete for course creators Learn the five pricing fears keeping you stuck (and how to overcome each one) Master the data signals that tell you it's time for a price increase Understand why your best students won't leave when you raise prices Want to go deeper than the podcast? Get exclusive bonus content for this episode-worksheets, tools, and behind-the-scenes strategies I only share with subscribers. Sign up now at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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301. USD vs. Local Currency - How Global Course Creators Price for Profit
08/26/2025
301. USD vs. Local Currency - How Global Course Creators Price for Profit
Ready to solve the pricing puzzle that keeps global course creators up at night? 🚀 If you've ever stared at your sales page wondering whether to price in USD, your local currency, or hide under a blanket because currency decisions feel impossible, this episode is for you. The truth is, your currency choice isn't just about conversions - it's about positioning, presence, and long-term sustainability. While USD might seem like the obvious choice for global reach, local currency pricing can boost conversions by 45% with your home market. But here's what most course creators miss: you don't have to choose sides in this currency war. I'm breaking down the real data behind currency psychology and sharing strategies that let you serve both markets without confusing buyers. 🔥 In This Episode: Why USD is the "default setting of the internet" and when it works against you The 45% conversion lift secret that local currency pricing delivers Smart multi-currency strategies that eliminate buyer confusion How your pricing choice positions your brand as global or local-focused Ready to scale without the currency confusion? Apply for my exclusive mentoring program at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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300. Stop Doing This Today if You Want To Grow
08/21/2025
300. Stop Doing This Today if You Want To Grow
What if the very things you're doing to grow your online course business are actually keeping you stuck? 🚀 I've reached 300 episodes and instead of more tactics, I'm coaching YOU with the hard questions most course creators avoid. These are the same reflection questions I ask myself monthly to identify blind spots and unlock growth - and the exact ones I'd ask if you were my mentoring client. After working with hundreds of online experts scaling their coaching programs and consulting services, I've noticed patterns in what keeps ambitious course creators spinning their wheels despite working harder than ever. 🔥 In This Episode: Discover the 11 hidden growth blockers sabotaging your scaling success Identify if you're the bottleneck preventing your own profitable growth Uncover whether you're using data to lead or just procrastinate decisions Recognize if you're building your business or someone else's version of success Ready to stop playing small and scale to consistent profitability with Meta ads and proven systems? Apply for my exclusive mentoring program at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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299. Fix This First If You Want More Time
08/19/2025
299. Fix This First If You Want More Time
Constantly drowning in to-dos but can't figure out why your productivity hacks aren't working? 🚀 You're not broken - you're just managing tasks before managing your relationship with time itself. Most course creators think they need better planners or apps, but the real game-changer is time awareness over time management. I spent five hours on a "quick" social media task this week, and it reminded me why tracking beats planning every time. When you're juggling course creation, launches, and content batching, you need systems that work with your entrepreneurial brain, not against it. 🔥 In This Episode: Discover why one week of time tracking revolutionizes your productivity Learn energy-based scheduling to prevent afternoon brain fog disasters Identify your personal time thieves stealing hours from priorities Master realistic time estimation to stop over-committing ✨ Tired of the revenue rollercoaster? Join my FREE webinar "How to Scale from 10K to 100K+ Months" and discover the proven system that eliminates feast-or-famine cycles forever. No complex funnels, no burnout, no guesswork - just predictable automated growth. Reserve your spot at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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298. The Trust Recession Is Tanking Your Sales. Here’s How to Adapt
08/14/2025
298. The Trust Recession Is Tanking Your Sales. Here’s How to Adapt
If your last launch felt flatter than day-old soda despite having an incredible webinar, this episode explains why. 🚀 We're living through what experts call the "trust recession"—a shift making audiences more skeptical and harder to convert than ever. Between AI-generated content flooding the market and post-COVID purchasing fatigue, your audience isn't just evaluating if your course is good anymore. They're scanning to see if you're trustworthy. I recently talked with a course creator whose webinar was amazing—people stayed engaged, gave glowing feedback, but nobody bought. Sound familiar? This heartbreaking scenario is becoming common, and it's probably not your content that's the problem. 🔥 In This Episode: Why the "trust recession" is tanking course creator sales worldwide How AI and economic uncertainty changed buyer behavior forever Using transparency as your secret conversion weapon Choosing connection over perfection in your launches ✨ Ready to break through the growth plateau and hit your six or seven figure goals? My exclusive mentoring program for profitable course creators is opening soon - but spots are extremely limited. Get first access by joining the waitlist at before doors close! 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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297. Is AI the Funnel Builder of the Future?
08/12/2025
297. Is AI the Funnel Builder of the Future?
Ready to discover the one thing AI absolutely cannot do for your business that could start costing you thousands? 🚀 I'm dropping truth bombs about why step-by-step courses are officially dead and what's replacing them. While AI can create your funnel, it can't tell you why your webinar show-up rate is tanking or why your sales page gets traffic but zero conversions. The reality? There's a massive gap between having the steps and understanding the strategy. Those who adapt to "deep scaling" instead of throwing more students at broken systems will thrive. Your competition is already figuring this out. 🔥 In This Episode: Why the traditional step-by-step course model no longer works What AI can and absolutely cannot do for funnel building The critical gap costing course creators thousands in failed launches The "deep scaling" approach replacing old course creation models ✨ Tired of inconsistent growth in your profitable course business? Stop guessing your next move. Join the waitlist for my personalized mentoring program and get the custom strategy you need to scale predictably. Waitlisters get first dibs at 💫 💚 💚 💚 Salome Follow The Launch Lounge on .
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