308. The 7 Biggest Myths About Growth and Scaling
The Launch Lounge Podcast
Ever feel like the harder you hustle, the further away freedom feels? 🚀 You're not imagining it. Most course creators believe dangerous myths about scaling that secretly keep them trapped in endless work cycles. I used to think hitting six figures would solve everything - spoiler alert: it didn't. The beliefs we hold about growth often become the very barriers preventing us from achieving the freedom we started our businesses for. In this episode, I'm busting seven myths that keep entrepreneurs stuck in hustle mode instead of building sustainable, profitable online courses businesses that...
info_outline
307. 5 Ways to 10x Sales in Your Next Launch
The Launch Lounge Podcast
What if you could double your launch revenue without doubling your ad spend, audience size, or time scrolling Instagram? 🚀 The highest-earning course creators don't work harder at launch time - they just know which revenue levers to pull. In 2025, the algorithm is colder and attention spans are shorter, which is exactly why you can't afford to hope your next launch just "works." I'm sharing five specific, proven ways to multiply the revenue from the audience, content, and offers you already have. Think of these like dials on a control board - you don't have to crank them all at once. Even...
info_outline![306. [CASE STUDY] Facebook Ads + Funnels = $500K show art](https://assets.libsyn.com/item/38051775?height=50&width=50)
306. [CASE STUDY] Facebook Ads + Funnels = $500K
The Launch Lounge Podcast
info_outline![305. [CASE STUDY] $134K Launch on $5K Ad Spend show art](https://assets.libsyn.com/item/38051765?height=50&width=50)
305. [CASE STUDY] $134K Launch on $5K Ad Spend
The Launch Lounge Podcast
$5,000 turned into $134,932 in just four days - and the course creator didn't create a single piece of new content to do it! 🚀 I'm sharing exactly how Jennifer cracked the code on scaling her launches without burning out. She took her existing weekly Facebook Lives and amplified them strategically to reach hundreds of thousands of new people, resulting in her first six-figure launch with a systematic, repeatable process. If you're tired of working harder without seeing bigger results, or you feel like you can't take a day off without your business falling apart, this case study will change...
info_outline![304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown show art](https://assets.libsyn.com/item/38051760?height=50&width=50)
304. [CASE STUDY] 2.8x ROAS & Daily Sales: Evergreen Funnel Breakdown
The Launch Lounge Podcast
Ready to escape the launch hamster wheel and build a daily sales machine that works while you sleep? 🚀 I'm sharing the exact case study of how one course creator transformed her feast-or-famine launch cycles into consistent daily sales using an evergreen funnel. This isn't just theory - these are real numbers showing a 2.8x return on ad spend and quarter-million-dollar results from Facebook ads and automated systems. If you've been wondering whether evergreen funnels actually work for online course creators or you're tired of feeling trapped by your launch calendar, this episode breaks down...
info_outline
303. Will They Buy? The Funnel Test Most Creators Skip
The Launch Lounge Podcast
There's one thing that separates $2K launches from $200K launches, and it's not your sales page, email list size, or even your offer! 🚀 Most online course creators are building their entire launch strategy on hope and vibes instead of actual proof. I know because I was one of them when my first course made a whopping $2,000 and I almost quit my entire business. In this episode, I'm sharing the four pillars every profitable course business needs and why missing even one is like trying to drive a car on three wheels. If you've been jumping from Facebook ads strategy to launch mechanism...
info_outline
302. Raising Prices: Smart Move or Big Mistake?
The Launch Lounge Podcast
Ready to stop undercharging for the transformation you deliver? 🚀 If your client roster is full, your waitlist is growing, and your students are getting incredible results, but you're still charging the same price you set years ago, this episode will change everything. I'm breaking down the real psychology behind pricing fears and showing you exactly how to know when it's time to raise your prices without losing your best students. Your transformation is priceless, so it's time to stop pricing it like a clearance sale. I'll walk you through the five biggest fears that keep online course...
info_outline
301. USD vs. Local Currency - How Global Course Creators Price for Profit
The Launch Lounge Podcast
Ready to solve the pricing puzzle that keeps global course creators up at night? 🚀 If you've ever stared at your sales page wondering whether to price in USD, your local currency, or hide under a blanket because currency decisions feel impossible, this episode is for you. The truth is, your currency choice isn't just about conversions - it's about positioning, presence, and long-term sustainability. While USD might seem like the obvious choice for global reach, local currency pricing can boost conversions by 45% with your home market. But here's what most course creators miss: you don't...
info_outline
300. Stop Doing This Today if You Want To Grow
The Launch Lounge Podcast
What if the very things you're doing to grow your online course business are actually keeping you stuck? 🚀 I've reached 300 episodes and instead of more tactics, I'm coaching YOU with the hard questions most course creators avoid. These are the same reflection questions I ask myself monthly to identify blind spots and unlock growth - and the exact ones I'd ask if you were my mentoring client. After working with hundreds of online experts scaling their coaching programs and consulting services, I've noticed patterns in what keeps ambitious course creators spinning their wheels despite...
info_outline
299. Fix This First If You Want More Time
The Launch Lounge Podcast
Constantly drowning in to-dos but can't figure out why your productivity hacks aren't working? 🚀 You're not broken - you're just managing tasks before managing your relationship with time itself. Most course creators think they need better planners or apps, but the real game-changer is time awareness over time management. I spent five hours on a "quick" social media task this week, and it reminded me why tracking beats planning every time. When you're juggling course creation, launches, and content batching, you need systems that work with your entrepreneurial brain, not against it. 🔥 In...
info_outlineReady to save thousands of dollars on Facebook ads by learning exactly when NOT to hit that "publish" button? 🚀
I'm sharing the five biggest mistakes I see course creators make with Meta ads - mistakes that cost my students thousands before they found me. Here's the truth: ads are like a fire hose that amplify whatever you already have. If your foundations aren't solid, you're not just wasting money, you're making your problems bigger and more expensive.
This episode covers the critical timing mistakes that drain ad budgets, from launching ads without offering clarity to replacing organic marketing entirely with paid traffic. I'll walk you through real student examples, including one who spent $100,000 on ads but saw diminishing returns because their audience got colder over time.
🔥 In This Episode:
-
Why clarity on your offer must come before any Meta ad spend
-
The nurture sequence mistake that's ghosting your precious leads
-
How to avoid burnout from organic marketing without killing results
-
The "more eyeballs" fallacy that wastes thousands in ad spend
Ready to build those essential foundations? Get my free resources at thelaunchlounge.com/podcast-freebie 💫
💚 💚 💚
Salome
Follow The Launch Lounge on Instagram.