323. The Black Friday Trap: Why Discounting Might Be Costing You More Than You Think
Release Date: 11/11/2025
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The Launch Lounge Podcast
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info_outlineWhat if that 50% Black Friday discount you're planning is actually destroying your course business instead of growing it? 🚀
That sale isn't a marketing strategy—it's a pricing death spiral. I've watched too many online course creators accidentally train their audiences to never pay full price again, all because everyone else is running Black Friday promotions. Here's the truth: what works for Amazon doesn't work for expertise-based businesses like coaching programs and online courses.
The problem? Every discount teaches your audience a lesson. When you run a 50% off sale on your signature course, you're literally training people to wait for the next discount. And once that pattern starts, it's nearly impossible to break.
I'm breaking down why discounting works differently for course creators, the hidden costs that show up six months later in your launches, and three alternative strategies that let you participate in Black Friday without tanking your positioning or teaching your list to never invest at full price.
🔥 In This Episode:
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Why discount buyers have lower completion rates and higher refund rates than full-price students
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The enhanced value bundle strategy that increases revenue without devaluing your offer
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How to use strategic affiliate partnerships to maintain premium positioning during discount season
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The waitlist pre-sale approach that creates urgency without dropping your prices
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Salome
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