15. Knowing Your Customer with Jamaliya Cobine (Ursa Major)
Release Date: 06/25/2020
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Super Bowl Ads, Instagram’s New Editing Tool, and TikTok’s Uncertain Future
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Social Media Updates You Can’t Miss: Instagram’s Longer Reels, TikTok News, and Emerging Platforms
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The TikTok Apocalypse: What Marketers Need to Know Now
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19. Using TikTok to Educate with Sarah Clifford from ALOA
The Social Small Talk
Are you on TikTok?
Listening to Sarah Clifford’s story today should inspire you to try it out. Sarah turned her passion for health and wellness, into a skincare line, ALOA, two years ago. She already had a social media following, so her community was a great place to launch her brand. Sarah communicates with her customers and loves the relationships that can develop from TikTok. You can’t fake it on TikTok and Sarah shares about family, so followers become acquainted with her actual life.
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18. Engaging Your Community with Alison Alhamed
The Social Small Talk
Alison Alhamed started her new position as the VP of Social Media and Community at R+Co at the beginning of March, right when everything started to change for all of us. Seeing that salons needed help and a way to bring in money now, she helped launch R+Co’s affiliate program and started programs to help salons build an online presence and following. Alison considered the needs of the salons and structured the affiliate program, to help salons get the best response and be able to bring home money sooner r
info_outlineListen to this conversation with Jamaliya Cobine, who explains why that question is so important.
Jamaliya loves the ever-changing nature of social media marketing. Although she’s never considered herself a marketer, she’s been helping people sell things since she was 15. Jamaliya values the importance of knowing your customer and implementing a customer-first motto.
Jamaliya realizes that ROI can be difficult to show at times, and that is why it is so important to set specific goals regarding reach and brand awareness. She discusses the importance of having a good balance between brand posts and product/marketing posts, to keep your customers engaged and excited about your story AND products.
About Jamaliya Cobine
Jamaliya is an e-commerce and digital executive with over 14 years of experience working with global fashion and lifestyle brands including Urban Outfitters, Topshop, and Burton Snowboards. She has expertise in e-commerce, omnichannel technology, digital transformation, e-commerce platforms, digital strategy, customer experience, international business, and customer-centric thinking.
Currently, Jamaliya is enjoying the startup life as the Vice President of E-Commerce & Digital Marketing for Ursa Major Skincare, a clean skincare brand that’s challenging the norms of the beauty and skincare industry.
Highlights from the conversation
- Jamaliya never considered herself a marker.
- Sales and Marketing work side-by-side.
- How to explain the importance of marketing when you can’t show ROI
- Metrics to pay attention to
- Instagram stories is a great way to connect with customers!
Links
https://ursamajorvt.com
Instagram:
https://www.instagram.com/ursamajorvt/
https://www.instagram.com/jamaliya/
Linked In:
https://www.linkedin.com/in/jamaliya-cobine/
https://credobeauty.com/collections/ursa-major
More info: https://brehmmedia.com/15
The Social Small Talk
https://businessinnovatorsradio.com/the-social-small-talk/
Source: https://businessinnovatorsradio.com/