15. Knowing Your Customer with Jamaliya Cobine (Ursa Major)
Release Date: 06/25/2020
20. How Sales & Marketing Coexist with Denise Shedrick
The Social Small Talk
Today we’re joined by Denise Shedrick, the Vice President of Sales and New Product Development for the salon professional hair care and color brands MOP, ABBA, and ColorDesign. Denise is the perfect person to discuss how sales and marketing loop together.
The MOP brand is a perfect example, Denise set out to build a culture. It was important to connect people and for everyone to feel included like they were a part of MOP. Now with social
19. Using TikTok to Educate with Sarah Clifford from ALOA
The Social Small Talk
Are you on TikTok?
Listening to Sarah Clifford’s story today should inspire you to try it out. Sarah turned her passion for health and wellness, into a skincare line, ALOA, two years ago. She already had a social media following, so her community was a great place to launch her brand. Sarah communicates with her customers and loves the relationships that can develop from TikTok. You can’t fake it on TikTok and Sarah shares about family, so followers become acquainted with her actual life.
info_outline
18. Engaging Your Community with Alison Alhamed
The Social Small Talk
Alison Alhamed started her new position as the VP of Social Media and Community at R+Co at the beginning of March, right when everything started to change for all of us. Seeing that salons needed help and a way to bring in money now, she helped launch R+Co’s affiliate program and started programs to help salons build an online presence and following. Alison considered the needs of the salons and structured the affiliate program, to help salons get the best response and be able to bring home money sooner r
info_outline
17. Do What You Love with Kim Grustas
The Social Small Talk
Kim Grustas is the founder of Good For You Girls, a product she created when she couldn’t find acceptable skincare options for her tween daughters. Equipped with a background in advertising, she took what she had learned from helping other products create a voice to help her launch her own company.
Now she’s found the benefits of selling with Amazon and through her website and a few other mostly online retailers. Good For You Girls has experienced natural, organic growth and that has enabled
16. Why Consistency is Key with Chris-Tia Donaldson (tgin)
The Social Small Talk
Chris-Tia Donaldson shares how she ended up creating a beauty company after graduating from Harvard Law School. Chris-Tia didn’t grow up around the beauty industry, so she put in the work making connections at trade shows that ultimately led her to labs and the ability to launch Thank God It’s Natural (tgin).
She shares advice that she learned along the way for anyone looking to start a new beauty brand. Chris-Tia values consistency, and knows that customers do too! Instagram is tgin’s numb
15. Knowing Your Customer with Jamaliya Cobine (Ursa Major)
The Social Small Talk
Who is your customer?
Listen to this conversation with Jamaliya Cobine, who explains why that question is so important.
Jamaliya loves the ever-changing nature of social media marketing. Although she’s never considered herself a marketer, she’s been helping people sell things since she was 15. Jamaliya values the importance of knowing your customer and implementing a customer-first motto.
Jamaliya realizes that ROI can be difficult to show at times, and that is why it is
14. Authenticity in Social Media Marketing with Rochelle Jacobs
The Social Small Talk
Are you looking to use social media to enhance your business and share your product?
Rochelle left a wall-street trajectory to join her mother’s skincare company and needed to help them transition to a new world of internet sales and digital marketing. She has put in the work with social media marketing and has learned what works and what doesn’t for her companies at June Jacobs.
Rochelle knows there’s not a one-size-fits-all approach to marketing in the ever-changing world of so
13. The Uncomplicated Approach to Digital Marketing with Kelley Thornton from Tiege Hanley
The Social Small Talk
Kelley Thornton repurposed his 20 years of experience in retail merchandising to help him create a men’s skincare line with a few friends. He knew it was hard for men in America to understand how to take care of their skin and he thought he could create a product to uncomplicate the process… and he did!
Kelley relies on knowing his brand and market to create successful marketing campaigns across various social channels. Each channel has a different demographic and ads should be targeted for s
The Importance of Creating a Vision
The Social Small Talk
Welcome to this episode of The Social Small Talk. Come sit down with Audra Brehm, the CEO of Brehm Media, to discuss why creating a vision is important.
Business owners start their businesses for many reasons, but it is time to make sure your company understands what your beliefs are how they should be talking about the business. Your culture depends on the vision, along with sales and marketing.
Get ready to dive in and write down your vision so that you can be more successful in
Are You Ready to Conquer 2019?
The Social Small Talk
Welcome to this episode of The Social Small Talk. Audra is trying something new and having her coffee by herself. She is talking about 2019 and how to humanize your business. Are you ready to make 2019 the most successful year?
info_outlineListen to this conversation with Jamaliya Cobine, who explains why that question is so important.
Jamaliya loves the ever-changing nature of social media marketing. Although she’s never considered herself a marketer, she’s been helping people sell things since she was 15. Jamaliya values the importance of knowing your customer and implementing a customer-first motto.
Jamaliya realizes that ROI can be difficult to show at times, and that is why it is so important to set specific goals regarding reach and brand awareness. She discusses the importance of having a good balance between brand posts and product/marketing posts, to keep your customers engaged and excited about your story AND products.
About Jamaliya Cobine
Jamaliya is an e-commerce and digital executive with over 14 years of experience working with global fashion and lifestyle brands including Urban Outfitters, Topshop, and Burton Snowboards. She has expertise in e-commerce, omnichannel technology, digital transformation, e-commerce platforms, digital strategy, customer experience, international business, and customer-centric thinking.
Currently, Jamaliya is enjoying the startup life as the Vice President of E-Commerce & Digital Marketing for Ursa Major Skincare, a clean skincare brand that’s challenging the norms of the beauty and skincare industry.
Highlights from the conversation
- Jamaliya never considered herself a marker.
- Sales and Marketing work side-by-side.
- How to explain the importance of marketing when you can’t show ROI
- Metrics to pay attention to
- Instagram stories is a great way to connect with customers!
Links
https://ursamajorvt.com
Instagram:
https://www.instagram.com/ursamajorvt/
https://www.instagram.com/jamaliya/
Linked In:
https://www.linkedin.com/in/jamaliya-cobine/
https://credobeauty.com/collections/ursa-major
More info: https://brehmmedia.com/15
The Social Small Talk
https://businessinnovatorsradio.com/the-social-small-talk/
Source: https://businessinnovatorsradio.com/