The Social Small Talk

The Social Small Talk is a podcast for beauty brands trying to navigate the digital marketing world. Audra Brehm interviews beauty professionals from all over the world that have seen digital marketing change the industry. We provide insights on how to take advantage of digital marketing, specifically social media, to help beauty brands drive more traffic and revenue. We do all of this over a cup of coffee.

20. How Sales & Marketing Coexist with Denise Shedrick 07/29/2020

20. How Sales & Marketing Coexist with Denise Shedrick Today we’re joined by Denise Shedrick, the Vice President of Sales and New Product Development for the salon professional hair care and color brands MOP, ABBA, and ColorDesign. Denise is the perfect person to discuss how sales and marketing loop together.

The MOP brand is a perfect example, Denise set out to build a culture. It was important to connect people and for everyone to feel included like they were a part of MOP. Now with social /episode/index/show/thesocialsmalltalk/id/15406664

19. Using TikTok to Educate with Sarah Clifford from ALOA 07/22/2020

19. Using TikTok to Educate with Sarah Clifford from ALOA Are you on TikTok?

Listening to Sarah Clifford’s story today should inspire you to try it out. Sarah turned her passion for health and wellness, into a skincare line, ALOA, two years ago. She already had a social media following, so her community was a great place to launch her brand. Sarah communicates with her customers and loves the relationships that can develop from TikTok. You can’t fake it on TikTok and Sarah shares about family, so followers become acquainted with her actual life.
/episode/index/show/thesocialsmalltalk/id/15318275

18. Engaging Your Community with Alison Alhamed 07/15/2020

18. Engaging Your Community with Alison Alhamed Alison Alhamed started her new position as the VP of Social Media and Community at R+Co at the beginning of March, right when everything started to change for all of us. Seeing that salons needed help and a way to bring in money now, she helped launch R+Co’s affiliate program and started programs to help salons build an online presence and following. Alison considered the needs of the salons and structured the affiliate program, to help salons get the best response and be able to bring home money sooner r /episode/index/show/thesocialsmalltalk/id/15226091

17. Do What You Love with Kim Grustas 07/09/2020

17. Do What You Love with Kim Grustas Kim Grustas is the founder of Good For You Girls, a product she created when she couldn’t find acceptable skincare options for her tween daughters. Equipped with a background in advertising, she took what she had learned from helping other products create a voice to help her launch her own company.

Now she’s found the benefits of selling with Amazon and through her website and a few other mostly online retailers. Good For You Girls has experienced natural, organic growth and that has enabled /episode/index/show/thesocialsmalltalk/id/15140588

16. Why Consistency is Key with Chris-Tia Donaldson (tgin) 07/02/2020

16. Why Consistency is Key with Chris-Tia Donaldson (tgin) Chris-Tia Donaldson shares how she ended up creating a beauty company after graduating from Harvard Law School. Chris-Tia didn’t grow up around the beauty industry, so she put in the work making connections at trade shows that ultimately led her to labs and the ability to launch Thank God It’s Natural (tgin).

She shares advice that she learned along the way for anyone looking to start a new beauty brand. Chris-Tia values consistency, and knows that customers do too! Instagram is tgin’s numb /episode/index/show/thesocialsmalltalk/id/15053831

15. Knowing Your Customer with Jamaliya Cobine (Ursa Major) 06/25/2020

15. Knowing Your Customer with Jamaliya Cobine (Ursa Major) Who is your customer?

Listen to this conversation with Jamaliya Cobine, who explains why that question is so important.

Jamaliya loves the ever-changing nature of social media marketing. Although she’s never considered herself a marketer, she’s been helping people sell things since she was 15. Jamaliya values the importance of knowing your customer and implementing a customer-first motto.

Jamaliya realizes that ROI can be difficult to show at times, and that is why it is /episode/index/show/thesocialsmalltalk/id/14967824

14. Authenticity in Social Media Marketing with Rochelle Jacobs 06/18/2020

14. Authenticity in Social Media Marketing with Rochelle Jacobs Are you looking to use social media to enhance your business and share your product?

Rochelle left a wall-street trajectory to join her mother’s skincare company and needed to help them transition to a new world of internet sales and digital marketing. She has put in the work with social media marketing and has learned what works and what doesn’t for her companies at June Jacobs.

Rochelle knows there’s not a one-size-fits-all approach to marketing in the ever-changing world of so /episode/index/show/thesocialsmalltalk/id/14875262

13. The Uncomplicated Approach to Digital Marketing with Kelley Thornton from Tiege Hanley 06/11/2020

13. The Uncomplicated Approach to Digital Marketing with Kelley Thornton from Tiege Hanley Kelley Thornton repurposed his 20 years of experience in retail merchandising to help him create a men’s skincare line with a few friends. He knew it was hard for men in America to understand how to take care of their skin and he thought he could create a product to uncomplicate the process… and he did!

Kelley relies on knowing his brand and market to create successful marketing campaigns across various social channels. Each channel has a different demographic and ads should be targeted for s /episode/index/show/thesocialsmalltalk/id/14788850

The Importance of Creating a Vision 02/08/2019

The Importance of Creating a Vision Welcome to this episode of The Social Small Talk. Come sit down with Audra Brehm, the CEO of Brehm Media, to discuss why creating a vision is important.

Business owners start their businesses for many reasons, but it is time to make sure your company understands what your beliefs are how they should be talking about the business. Your culture depends on the vision, along with sales and marketing.

Get ready to dive in and write down your vision so that you can be more successful in /episode/index/show/thesocialsmalltalk/id/8573621

Are You Ready to Conquer 2019? 01/24/2019

Are You Ready to Conquer 2019? Welcome to this episode of The Social Small Talk. Audra is trying something new and having her coffee by herself. She is talking about 2019 and how to humanize your business. Are you ready to make 2019 the most successful year? /episode/index/show/thesocialsmalltalk/id/8384489

Motivation will Make Anyone Successful 01/10/2019

Motivation will Make Anyone Successful Welcome to this episode of The Social Small Talk. We are here with Stacey Roney. Stacey has created four successful businesses and I am excited to have her on this episode to talk about motivation. Currently, Stacey created The Beauty Scout, your go-to resource for connecting and collaborating with fellow beauty industry talent. /episode/index/show/thesocialsmalltalk/id/8209544

How to Create Clarity for You and Your Business 12/13/2018

How to Create Clarity for You and Your Business Welcome to this episode of The Social Small Talk. We are here with Jason Swenk. Jason exclusively helps marketing agency owners grow their agency faster by walking them through proven agency systems.

Jason and Audra discuss how to create clarity in your business and how you can show this on social media. Social media can be so beneficial to small to mid-sized businesses if done correctly. Jason and Audra discuss how to do this properly. /episode/index/show/thesocialsmalltalk/id/7909121

How to Make Sales Work For You 12/06/2018

How to Make Sales Work For You Welcome to this episode of The Social Small Talk. We are here with Joey Gilkey from Tribe Prospecting. Joey created Tribe Prospecting to help agencies sell online. He is here talking to us about how to make sales work for you.

Joey explains why it is important to be human when selling, and not just sell for no reason. You always want to make sure you are helping your target audience and speak to their pain points. /episode/index/show/thesocialsmalltalk/id/7828415

Foster a Community For Your Business 11/29/2018

Foster a Community For Your Business Welcome to this episode of The Social Small Talk. We are here with Dan Jimenez from Axistence Athletics. Dan has grown Axistence Athletics by fostering a community and having a purpose to help others, not just look at the money coming in. He goes over what drives and motivates him after being in the military and his biggest advice to you, the business owner. /episode/index/show/thesocialsmalltalk/id/7720304

Building Relationships and Staying Current is Crucial to Success 08/30/2018

Building Relationships and Staying Current is Crucial to Success Welcome to this episode of The Social Small Talk. We are here with Steve McDermott from Financial Liberty Network. Steve and Audra had a wonderful conversation about finding your passion, getting a mentor, keeping your energy up, surrounding yourself with the right people and ultimately being a successful business owner. Are you ready to jump on and become more successful? /episode/index/show/thesocialsmalltalk/id/6979784

Surround Yourself With the Experts 08/23/2018

Surround Yourself With the Experts Welcome to this episode of The Social Small Talk. We are here with JB Braden from Beyond The Field Coaching talking about once you figure out your why what comes next. Are you ready to make yourself a better entrepreneur and CEO?

To find out more about JB:
Facebook: https://www.facebook.com/beyondthefieldcoaching/
LinkedIn: https://www /episode/index/show/thesocialsmalltalk/id/6961666

It's Time To Get Real About Social Media 08/16/2018

It's Time To Get Real About Social Media Welcome to this episode of The Social Small Talk. We are here with Amanda Sakach from Purity Skin Studio talking about how social media can increase your sales if you do it correctly. Amanda talks about how Facebook and networking have made her business go from no clients to being able to open a bigger location. Come join us today and learn more about how to market your business better on social media, specifically Facebook and Instagram. /episode/index/show/thesocialsmalltalk/id/6929502

Build in Fun to Your Day 08/09/2018

Build in Fun to Your Day Welcome to this episode of The Social Small Talk. We are here with Mike Wilcox from Home Mortgage Alliance talking about how marketing for small businesses has changed over time and how to make sure you are staying current. Mike has gone from a big corporation to have his own small business. He is here teaching us to make sure we build in fun to our day and surround ourselves with people that make us better business professionals. /episode/index/show/thesocialsmalltalk/id/6902994

Failure Can Lead to Success 08/02/2018

Failure Can Lead to Success Welcome to The Social Small Talk. We are here with Thomas Toth from Thomas Studio Photography talking about how failure can really lead to success. Business owners that are dealing with the day to day's don't realize what the failures are. It is time to take a step back and see what you can be doing better. /episode/index/show/thesocialsmalltalk/id/6855030

It's Time To Get Involved 07/26/2018

It's Time To Get Involved Welcome to The Social Small Talk. We are talking with Jen Routon about how she has made her real estate business so successful with getting involved. As any business owner, Jen has had her fair share of ups and downs but is ready to discuss them so that you may not make the same mistakes.

Whether you are new to being a business owner or a long time owner, come listen and get some pointers on how to get involved more and marketing your business better. /episode/index/show/thesocialsmalltalk/id/6854868

The Social Small Talk

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