20. How Sales & Marketing Coexist with Denise Shedrick
The Social Small Talk
Today we’re joined by Denise Shedrick, the Vice President of Sales and New Product Development for the salon professional hair care and color brands MOP, ABBA, and ColorDesign. Denise is the perfect person to discuss how sales and marketing loop together.
The MOP brand is a perfect example, Denise set out to build a culture. It was important to connect people and for everyone to feel included like they were a part of MOP. Now with social
19. Using TikTok to Educate with Sarah Clifford from ALOA
The Social Small Talk
Are you on TikTok?
Listening to Sarah Clifford’s story today should inspire you to try it out. Sarah turned her passion for health and wellness, into a skincare line, ALOA, two years ago. She already had a social media following, so her community was a great place to launch her brand. Sarah communicates with her customers and loves the relationships that can develop from TikTok. You can’t fake it on TikTok and Sarah shares about family, so followers become acquainted with her actual life.
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18. Engaging Your Community with Alison Alhamed
The Social Small Talk
Alison Alhamed started her new position as the VP of Social Media and Community at R+Co at the beginning of March, right when everything started to change for all of us. Seeing that salons needed help and a way to bring in money now, she helped launch R+Co’s affiliate program and started programs to help salons build an online presence and following. Alison considered the needs of the salons and structured the affiliate program, to help salons get the best response and be able to bring home money sooner r
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17. Do What You Love with Kim Grustas
The Social Small Talk
Kim Grustas is the founder of Good For You Girls, a product she created when she couldn’t find acceptable skincare options for her tween daughters. Equipped with a background in advertising, she took what she had learned from helping other products create a voice to help her launch her own company.
Now she’s found the benefits of selling with Amazon and through her website and a few other mostly online retailers. Good For You Girls has experienced natural, organic growth and that has enabled
16. Why Consistency is Key with Chris-Tia Donaldson (tgin)
The Social Small Talk
Chris-Tia Donaldson shares how she ended up creating a beauty company after graduating from Harvard Law School. Chris-Tia didn’t grow up around the beauty industry, so she put in the work making connections at trade shows that ultimately led her to labs and the ability to launch Thank God It’s Natural (tgin).
She shares advice that she learned along the way for anyone looking to start a new beauty brand. Chris-Tia values consistency, and knows that customers do too! Instagram is tgin’s numb
15. Knowing Your Customer with Jamaliya Cobine (Ursa Major)
The Social Small Talk
Who is your customer?
Listen to this conversation with Jamaliya Cobine, who explains why that question is so important.
Jamaliya loves the ever-changing nature of social media marketing. Although she’s never considered herself a marketer, she’s been helping people sell things since she was 15. Jamaliya values the importance of knowing your customer and implementing a customer-first motto.
Jamaliya realizes that ROI can be difficult to show at times, and that is why it is
14. Authenticity in Social Media Marketing with Rochelle Jacobs
The Social Small Talk
Are you looking to use social media to enhance your business and share your product?
Rochelle left a wall-street trajectory to join her mother’s skincare company and needed to help them transition to a new world of internet sales and digital marketing. She has put in the work with social media marketing and has learned what works and what doesn’t for her companies at June Jacobs.
Rochelle knows there’s not a one-size-fits-all approach to marketing in the ever-changing world of so
13. The Uncomplicated Approach to Digital Marketing with Kelley Thornton from Tiege Hanley
The Social Small Talk
Kelley Thornton repurposed his 20 years of experience in retail merchandising to help him create a men’s skincare line with a few friends. He knew it was hard for men in America to understand how to take care of their skin and he thought he could create a product to uncomplicate the process… and he did!
Kelley relies on knowing his brand and market to create successful marketing campaigns across various social channels. Each channel has a different demographic and ads should be targeted for s
The Importance of Creating a Vision
The Social Small Talk
Welcome to this episode of The Social Small Talk. Come sit down with Audra Brehm, the CEO of Brehm Media, to discuss why creating a vision is important.
Business owners start their businesses for many reasons, but it is time to make sure your company understands what your beliefs are how they should be talking about the business. Your culture depends on the vision, along with sales and marketing.
Get ready to dive in and write down your vision so that you can be more successful in
Are You Ready to Conquer 2019?
The Social Small Talk
Welcome to this episode of The Social Small Talk. Audra is trying something new and having her coffee by herself. She is talking about 2019 and how to humanize your business. Are you ready to make 2019 the most successful year?
info_outlineNow she’s found the benefits of selling with Amazon and through her website and a few other mostly online retailers. Good For You Girls has experienced natural, organic growth and that has enabled Kim to be very protective of her company.
Kim recommends knowing what you are good at AND what you are really bad at. If you’re not good at something and don’t enjoy that aspect, find a partner that can handle that area for you. She says your passion can only be fueled if you’re being rewarded daily, and doing what you don’t enjoy will zap your passion.
As Good For You Girls has grown organically, it was important for Kim to remember, bigger is not always better. Keep your blinders on and keep doing what you love.4
About Kim Grustas
Kim is the mother of two daughters who have struggled with asthma and allergies since birth. When she couldn’t find products that met her standards for her girls, she took matters into her own hands and started Good For You Girls in 2008.
She is a veteran of the natural products industry and was on the front line of understanding the importance of replacing harsh chemicals with greener, safer options in skincare. The entire Good For You Girls line is purposefully focused on the products girls actually need at this age.
Highlights
The moment in Target, when Kim was shocked at ingredients in skincare for her girls.
– Visiting with distributors to get on shelves.
– Keep it close to home – Organic growth is good growth.
– Amazon is like a silent partner
– Why Kim doesn’t look at email when she first gets to work
– Know what you’re good at and really bad at
– Keep inventory accessible, you can’t always rely on Amazon
– Success isn’t measured by what is in a bank account
Contact: [email protected]
Web: https://www.goodforyougirls.com/
More info: https://brehmmedia.com/17
The Social Small Talk
https://businessinnovatorsradio.com/the-social-small-talk/
Source: https://businessinnovatorsradio.com/17-do-what-you-love-with-kim-grustas