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The Influence of Live Experiences with Mat Johnson

The Sport Experience Show

Release Date: 04/30/2021

The Pathway - Crossing the Threshold show art The Pathway - Crossing the Threshold

The Sport Experience Show

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. The series is inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. In each episode, we dive into the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. In this episode, we are...

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The Pathway - The Refusal of the Call show art The Pathway - The Refusal of the Call

The Sport Experience Show

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. The series is inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. In each episode, we dive into the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. This episode explores the...

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The Pathway - The Call to Adventure show art The Pathway - The Call to Adventure

The Sport Experience Show

Welcome to The Pathway... the podcast that explores the transformative power of youth sports. The series is inspired by an upcoming book by Andrew O’Loughlin, who got curious about the best ways to navigate through the tests, trials and triumphs of his own kids sport, and what would be the best tips for us as providers at clubs, or as a guide for parents, and, most importantly, for the kids. In each episode, we dive into the Hero’s Journey of young athletes, uncovering the lessons, challenges, and triumphs that shape who they are - and who they’re becoming. We also address those...

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SHORTS - Are you having a good impact? Or a bad one? show art SHORTS - Are you having a good impact? Or a bad one?

The Sport Experience Show

Hello and welcome to another short Sport Experience design blog, hopefully helping you get more people, more involved in your sport, for longer!  This is an audio version of the blog we shared recently, simply asking, are we having a good impact, or a bad one?  You can check that out at  or follow along on LinkedIn at Please do let me know what you think, just drop me an email at [email protected] - it would be great to hear from you! And please, if you do think someone might find this useful, we’d love you to share it with them.  Thank you!

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Creating the Active Bands success story with Adam Bishop from Aths Aus show art Creating the Active Bands success story with Adam Bishop from Aths Aus

The Sport Experience Show

The purpose of the Sport Experience Show is to help you evolve the experiences you provide in your sport, and progress with the influence we can have in today’s ever-changing world. And so I’m really pleased to share this chat with Adam Bishop from Athletics Australia, a brilliant example of someone who is thinking differently about how we engage with our audiences, how we can grow within a sport, but at the same time embrace the wider active world and the opportunities that can bring. And while we are looking at experiences across all the layers of the sport and physical activity, this...

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The Aus Open Event Show + Sport Experience Show show art The Aus Open Event Show + Sport Experience Show

The Sport Experience Show

We thought this Event Show would be so valuable and interesting to our Sport Experience Design community, we wanted to share this with you here. And in this new series of the Event Show we were lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going about their work, and so we can take things away and apply it in our world. So in this chat, I’m joined by a popular figure in our industry, who has been heavily...

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Creating Active Experiences @ Bodhi & RIDE with Michaela Fellner show art Creating Active Experiences @ Bodhi & RIDE with Michaela Fellner

The Sport Experience Show

The purpose of the Sport Experience Show is to help you harness the power of the experiences you provide in your sport, and so I’m really pleased to share this chat with Michaela Fellner, the founder of Bodhi & RIDE, a brilliant example of someone who is building a community through the power of the experience. And we are focused on the experience as while we all have a lot of things to achieve, and lots of ways to do it, THE EXPERIENCE you provide will ultimately decide whether people want to sign up and show up, or not. While the 'SX Show' is about experiences across all the layers of...

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The Sport Experience Show - More People, More Active with Dr Erica Randle show art The Sport Experience Show - More People, More Active with Dr Erica Randle

The Sport Experience Show

Brilliant to share this chat with Dr Erica Randle, a highly regarded expert in sport and physical activity, having led some brilliant research projects across the active world. We were very lucky to tap into her wealth of experiences - to see how you can apply them in the design of your sports and activities.

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Sport Experience Design with world-leading expert Professor Daniel Funk show art Sport Experience Design with world-leading expert Professor Daniel Funk

The Sport Experience Show

This show features a true world-leading expert in all aspects of sport – and a pioneer in sport experience design - Daniel Funk, a prodigious professor based Temple University his work has provided essential insights for many across our industry, and we explore the role that ‘the experience’ plays in sport – for the fans, for the active participants, and for us as providers.

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A parkrun journey - the influential participant experience with Tim Oberg show art A parkrun journey - the influential participant experience with Tim Oberg

The Sport Experience Show

This chat with Tim Oberg, the man who brought a global success story, parkrun, to this part of the world is a great opportunity to understand the experience that parkrun provides, and how it goes about providing it.

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More Episodes

Welcome to the Sport Experience show - where we are speaking with world-leading experts in the world of sport and active experiences, sharing their ideas and giving you some inspiration and meaningful info to walk away with and use in your work.

Our current series is exploring the influence of the experiences we provide, as I think we all agree that the experiences we provide have a major influence on people, and ultimately determine whether we are successful in our work.

And so… I am super excited to share this discussion I had with... Mat Johnson, who is without doubt one of the leading thinkers I have had the pleasure of working with, and pioneered the design and oversaw the delivery of some of the most influential global ‘live experience’ campaigns in recent times.

Now based in the US, Mat spent 20 or so years leading the development of NIKE events and active experiences, driving amazing experiences and value for their consumers, and also the brand behind them, MJ has a lot for us to learn from. 

It was really fascinating to unpack what went on, and why he approaches the work with the passion that he does. And I’ve got to say, this a really valuable chat on so many levels… so, sooo much to take away from this show... giving us all something important to things think about. I do hope you enjoy this chat with MJ!

And if you want to reach out as you design - or redesign and rebuild your fan or participant experiences, I’d love to hear what your creating. Just drop me a line at andrew @ experiencedesign.global or check out sportexperiencedesign.com