The Sport Experience Show

Welcome to the Sport Experience show, where we are speaking with the world’s leading experts in sport and live experience design, finding the new ways of winning for sport and active experience providers. We all have a lot of things to achieve, but ultimately the EXPERIENCE matters the most. As we all know that the experiences we provide will decide if we are successful or not in our work, or not! So this show is all about finding meaningful information for you to take away and use, helping you create more valuable, meaningful and manageable experiences. and let's never forget… your people will never forget how you make them feel! www.sportexperiencedesign.com

Creating the Active Bands success story with Adam Bishop from Aths Aus 06/10/2022

Creating the Active Bands success story with Adam Bishop from Aths Aus The purpose of the Sport Experience Show is to help you evolve the experiences you provide in your sport, and progress with the influence we can have in today’s ever-changing world. And so I’m really pleased to share this chat with Adam Bishop from Athletics Australia, a brilliant example of someone who is thinking differently about how we engage with our audiences, how we can grow within a sport, but at the same time embrace the wider active world and the opportunities that can bring. And while we are looking at experiences across all the layers of the sport and physical activity, this series is focused on the active consumer, the participant, and how we can create a more active world, together - to get more people more active and more often – and this show is focused on our kids - because we know that a more active world is a better world for them, for many reasons. Adam takes us thru the process of a recent success story, in the 'Weetbix Active Bands', which have been hugely popular and wildly oversubscribed, and success behind the scenes, providing proof that if we work differently, we can engage with audiences in more relevant ways in today’s world. And one thing that comes out strongly for me in this discussion was this ability to think differently, becoming a start-up within a traditional sports organisation, and how Adam and his team of collaborators have been making positive change happen, by creating an environment where failure may occur, because that then allows your team the ability to grow. So please do listen in to hear why Adam has taken on this challenge in his role, how he is graciously sharing what they have learned, and how you might be able to apply some of the thinking to have more success in your work. And I do hope you can take some ideas away to engage your people, more meaningfully, more often, and for longer, as you design and deliver your experiences. + if we can help you design or redesign your active experiences, events, programs, or sessions, please touch base at as I’d love to hear about the experiences you are creating – and how we might create a more active world together. ++ more SXD ideas & free tools >>> sportexperiencedesign.com /episode/index/show/thesportexperience/id/23373230

The Aus Open Event Show + Sport Experience Show 05/22/2022

The Aus Open Event Show + Sport Experience Show We thought this Event Show would be so valuable and interesting to our Sport Experience Design community, we wanted to share this with you here. And in this new series of the Event Show we were lucky to speak with leaders in the world of major events, as we enter an exciting window of opportunity across our industry. The purpose of the show is to give a voice to our industry, to hear from influential leaders as to how they are going about their work, and so we can take things away and apply it in our world. So in this chat, I’m joined by a popular figure in our industry, who has been heavily involved in an event most of us will know. Karen Clydesdale is 'Head of Customer Experience and Customer Relationship Management’ at Tennis Australia, leading a team that has been producing amazing things at the Australian Open, and also across the many events and experiences that they provide. This is an extremely interesting chat as Karen has been leading the way with many new ways of working, how experiences are designed and delivered, and how to keep evolving what they do. We cover the importance of ‘the experience’, and having a very strong vision, strategic pillars and guiding principles to guide what you are focusing on. We also talk about the ongoing evolution of the Aus Open, in providing experiences for different groups of people, the customers, the fans/patrons, the players, participants, and partners, and also the workforce - and why that is important. We even touch on all the levels of value, for before, during and after an event, with the critical physical and digital interactions. We also learn how Karen’s team measure progress and applies the insights from these measures. We also hear some of Karen's valuable personal experiences, including some really practical and important tips and tricks we can all use! So there is so much to take away from this chat, from a strategic level, through to the day-to-day ways of working. Karen has a wealth of experience and is using that to make a real difference in the experiences she provides. We do hope you enjoy the Show, and as always please drop me a line at to see if I can help you with the design or redesign of your event experiences, or in developing the strategy that will make your event, the most valuable experience it can be, for your audiences, and for you. But for now please enjoy this special show, with the amazing Karen Clydesdale from Tennis Australia… For more info please jump on to And some more of the Event Show... /episode/index/show/thesportexperience/id/23193644

Creating Active Experiences @ Bodhi & RIDE with Michaela Fellner 04/07/2022

The Sport Experience Show - More People, More Active with Dr Erica Randle 07/23/2021

Sport Experience Design with world-leading expert Professor Daniel Funk 06/18/2021

A parkrun journey - the influential participant experience with Tim Oberg 06/04/2021

The Value of Experiences in our Lives - and our Sport - with James Wallman 05/01/2021

Fans First! with sports marketing pioneer Jesse Cole! 04/30/2021

The Influence of Live Experiences with Mat Johnson 04/30/2021

The NEW Sport Experience Show 04/29/2021

The Sport Experience Show

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