Partnering Internally for Employer Brand Success featuring Atokatha Ashmond Brew, Lori Kipnis and AHLA
Release Date: 01/27/2022
Women to Watch 2023 Ellen Voie, Founder of the Women In Trucking Association: Creating Equal Opportunity, Building Trust in Leadership & Empowering Employees
The Switch - by Nonprofit HR
As a part of the series spotlighting Nonprofit HR’s 2023 Social Impact Women to Watch Finalists, Lindsey Otto, Marketing & Communication Associate, Editorial & Content for , sits down with Ellen Voie, Founder, Women In Trucking Association, for a conversation about her organization and incredible contributions to the sector! Tune in to hear Ellen detail: How the organization is leveling the playing field for women in trucking Why it is critical to establish credibility as a leader to build trust Her hands-off approach to empower staff to use their expertise in order to...
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Women to Watch 2023 Jennifer Dobbs, Executive Director of ArtsBridge Foundation: Mission-driven Leadership, Celebrating the arts & Building a Passionate Community
The Switch - by Nonprofit HR
As a part of the series spotlighting Nonprofit HR’s 2023 Social Impact Women to Watch Finalists, Lindsey Otto, Marketing & Communication Associate, Editorial & Content for , sits down with Jennifer Dobbs, Executive Director of ArtsBridge Foundation, for a conversation about her organization and incredible contributions to the sector! Tune in to hear Jennifer detail: How her personal experience, passion and foundational sense of community has fueled her work in the social impact space How a purposeful sincerity of character is contagious and helps cultivate relationships Why...
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Women to Watch 2023 Paula Thompson, Executive Director of Voices for a Second Chance: Leading with Passion, Homelessness & Building Better Communities
The Switch - by Nonprofit HR
As a part of the series spotlighting Nonprofit HR’s 2023 Social Impact Women to Watch Finalists, Lindsey Otto, Marketing & Communication Associate, Editorial & Content for sits down with Paula Thompson, Executive Director of Voices for a Second Chance, for a conversation about her organization and incredible contributions to the sector! Tune in to hear Paula detail: How she is using education and passion to move her community forward How having staff who reflect the community an organization serves creates greater impact Why she tells prospective talent in...
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Women to Watch 2023 Anahid Brakke, President & CEO of the San Diego Hunger Coalition: Mission Driven Leadership, Perspective & Employee Empowerment
The Switch - by Nonprofit HR
As a part of the series spotlighting Nonprofit HR’s 2023 Social Impact Women to Watch Finalists, Lindsey Otto, Marketing & Communication Associate, Editorial & Content for , sits down with Anahid Brakke, President & CEO of the San Diego Hunger Coalition, for a conversation about her organization and incredible contributions to the sector! Tune in to hear Anahid detail: How her lived experience has given her a unique perspective of how critical her organization’s mission is How her understanding of the strategies of housing-based missions inspired her to advance a...
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Deborah Rutter discusses the historic and cultural value of The Kennedy Center with Lisa Brown Alexander
The Switch - by Nonprofit HR
In this episode, Lisa sits down with Deborah Rutter, President of the John F. Kennedy Center for the Performing Arts, to discuss the historic and cultural value unique to the organization, how they continued to virtually serve their international communities through COVID-19, using the arts as a unifying force among the organization’s employee population and more! In this episode, you’ll hear: How the organization’s wide variety of employees and personalities is what makes its culture particularly unique What the organization focused on when codifying its values as an artist-centric...
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Anne Filipic sits down with Lisa Brown Alexander to discuss talent management and leadership at Share Our Strength
The Switch - by Nonprofit HR
In this episode, Lisa sits down with Anne Filipic, CEO for Share Our Strength, who shares insights about how the organization has invested in their employees, its current progress in the DEI space, and why she approaches leadership with empathy, vulnerability and authenticity. In this episode, you’ll hear: Making space for purposeful in-person engagements when possible, as well as the diverse ways to invest in culture and connection. The movement the organization has made around diversity, equity and inclusion, including centering equity in grantmaking. How the organization addresses...
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Leslie Mays sits down with Lisa Brown Alexander to discuss organizational culture at The Gates Foundation
The Switch - by Nonprofit HR
In this episode, Lisa sits down with Leslie Mays, Chief Diversity, Equity & Inclusion Officer for the Gates Foundation, to deliver thoughts and insights about organizational culture, experimenting with a hybrid, globally distributed workforce struck by the pandemic, and navigating your employees and their welfare — first and foremost — to pull them back into an organizational environment! In this episode, you’ll hear: What the organization’s solid, philosophical approach to return to the workplace looks like, which starts with a commitment to greater equity and inclusiveness...
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Dr. Karen West sits down with Lisa Brown Alexander to discuss leadership & talent management at The American Dental Education Association (ADEA)
The Switch - by Nonprofit HR
In this episode Lisa sits down with Dr. Karen West, President & CEO of The American Dental Education Association, to discuss the organization’s priorities following the pandemic, how they continue to evolve their approach to hybrid/remote work, and how the organization is navigating the EDIJ space in terms of diversifying their leadership team, assessing currenting teachings and more! In this episode, you’ll here: How her leadership priorities of caring and listening has been actualized to shape the culture of the organization to be open, inclusive and collaborative How the...
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Martha Liggett sits down with Lisa Brown Alexander to discuss talent management at The American Society of Hematology (ASH)
The Switch - by Nonprofit HR
In this episode Lisa sits down with Martha Liggett, Executive Director of ASH, to discuss the organization’s hybrid model, talent management challenges and how they’ve overcome them, and advice to organizations that may be experiencing fatigue in their EDIJ journey. Tune in to hear: The complexities of succession planning and how to keep people connected in a hybrid environment How the organization has taken its external health advocacy and reflected it internally to center well-being for staff The importance of taking the long-view when it comes to an organization’s EDIJ journey ...
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Jonna Davis sits down with Lisa Brown Alexander to discuss organizational culture at The Foundation for Food & Agriculture Research
The Switch - by Nonprofit HR
In this episode Lisa sits down with Jonna Davis, Operations & Funds Manager from The Foundation for Food & Agriculture Research (FFAR), to discuss her organization’s talent management practices as they navigated the onset of the COVID19 pandemic and continue to navigate organizational growth. Tune in to hear: How the COVID-19 pandemic amplified the organization’s ability to put their values in practice How the organization is building in guidance and tools for staff to support an effective flow of feedback Why a science based approach was the most effective in informing the...
info_outlineOverview: Employer branding may not seem like a big deal for associations, but it is! It helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. This is no small feat, but it reaps huge rewards. Employer branding is an incredibly underutilized aspect of overall branding and corporate communications, and the two departments that can immediately tackle this commonly missed opportunity are Marketing and Human Resources! Together, these two teams of professionals can power the stories and experiences of your people, adding value to your talent attraction, engagement and retention programs, and ultimately your strategic objectives.
Learning Objectives Include:
- Defining employer branding and how it fits into an association’s overall brand (with an association case study example)
- Initiating conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, adding this to your teams’ playbooks
- Engaging your talent to help create your Employee Value Proposition (EVP) and tell your brand story
- Integrating your employer brand and organizational core values across your talent management practices
- Leveraging employer branding during times of change and uncertainty, like the COVID-19 pandemic, to ensure your organization attracts, engages, and retains high-performing talent to effectively deliver on your mission
Speakers:
Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR
Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR
Maureen DuBois, Senior Director, Human Resources, American Health Law Association
Stefan Bradham, CAE, Senior Director, Marketing & Communication, American Health Law Association
Learn more about Nonprofit HR. Visit nonprofithr.com.
Learn more about AHLA. Visit americanhealthlaw.org.