Partnering Internally for Employer Brand Success featuring Atokatha Ashmond Brew, Lori Kipnis and AHLA
Release Date: 01/27/2022
The Switch - by Nonprofit HR
Overview: Call it a Performance Management Revolution or the end to annual reviews, organizations are transforming their performance management programs to allow for increased opportunities for feedback. Feedback-driven models (often referred to a continuous feedback) encourage people managers and their teams to participate in ongoing conversations about both performance and growth opportunities. However, a continuous feedback model falls short without establishing and intentionally building a culture of trust. Tune into this episode to understand how to: - develop a culture of feedback that...
info_outlineThe Switch - by Nonprofit HR
Overview: Impact Search Advisors by Nonprofit HR lead by Myra Briggs and featuring other industry experts discuss the most asked questions around Search, DEI and leadership. One of the major topics covered in this episode is the importance of and how to find high-performing talent. Speakers: - Managing Director, Impact Search Advisors by Nonprofit HR - Senior Consultant, Diversity, Equity & Inclusion - Consultant, Recruitment Outsourcing, Impact Search Advisors by Nonprofit HR Consultant, Diversity, Equity & Inclusion
info_outlineThe Switch - by Nonprofit HR
Overview: Employer branding may not seem like a big deal for associations, but it is! It helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. This is no small feat, but it reaps huge rewards. Employer branding is an incredibly underutilized aspect of overall branding and corporate communications, and the two departments that can immediately tackle this commonly missed opportunity are Marketing and Human Resources! Together, these two teams of professionals can power the stories and...
info_outlineThe Switch - by Nonprofit HR
The need to shift to working from home came without notice for many organizations. This unpredictable turn led many employers to pivot to a virtual workforce at the start of the pandemic, and most that shifted are still managing a virtual or hybrid workforce. In this episode, leaders will be given solutions that have worked for other organizations that have championed this shift to a virtual environment. Hear considerations & benefits for organizations deciding whether or not to go 100% permanently virtual.
info_outlineThe Switch - by Nonprofit HR
The people you attract to your social enterprise are just as important as the mission itself. Identifying the qualities of the team you want to build is just as important as creating space for your people to develop and ultimately lead to a high-performance culture. But how does one make time for this necessary component of running a social enterprise while simultaneously juggling other critical business priorities? Hear from social enterprise advocate and champion, Patty Hampton & her panel of experts!
info_outlineThe Switch - by Nonprofit HR
Your visionary and well-respected CEO is retiring, an announcement that has divided staff! While some on your leadership team are ready for fresh perspectives a new leader will bring, others are voicing concerns that change will further impact the organization’s ability to succeed in an already unstable economy. Join in on this conversation and hear how to plan for and conduct an executive search in the midst of cultural breakdowns.
info_outlineThe Switch - by Nonprofit HR
Interviewee:
info_outlineThe Switch - by Nonprofit HR
Interviewee:
info_outlineThe Switch - by Nonprofit HR
Kayla is Co-Founder & CEO of Agua Bonita, a growing social enterprise producing the first line of healthy alternatives to the traditional Mexican drink, aguas frescas. Made with no added sugar, no chemical sweeteners and rescued produce, the refreshing product fuels their mission and dedication to reinvesting profits back into their community. Learn more about Kayla, how innovation has helped Agua Bonita grow to where it is today and further insight on the social enterprise’s people management practices.
info_outlineThe Switch - by Nonprofit HR
How do social enterprise leaders create an environment for their staff to feel seen, heard, feel connected to the mission and contribute to its success? According to Philip Gaskin, Vice President of Entrepreneurship at the Ewing Marion Kauffman Foundation, it starts with understanding the different perspectives and unique lived experiences each individual brings to their role.
info_outlineOverview: Employer branding may not seem like a big deal for associations, but it is! It helps all types of organizations showcase intentional cultures and inclusive workplaces, which enables authentic communication for why they are an employer of choice. This is no small feat, but it reaps huge rewards. Employer branding is an incredibly underutilized aspect of overall branding and corporate communications, and the two departments that can immediately tackle this commonly missed opportunity are Marketing and Human Resources! Together, these two teams of professionals can power the stories and experiences of your people, adding value to your talent attraction, engagement and retention programs, and ultimately your strategic objectives.
Learning Objectives Include:
- Defining employer branding and how it fits into an association’s overall brand (with an association case study example)
- Initiating conversations between Marketing and Human Resources to collaborate, build and maintain a successful employer brand, adding this to your teams’ playbooks
- Engaging your talent to help create your Employee Value Proposition (EVP) and tell your brand story
- Integrating your employer brand and organizational core values across your talent management practices
- Leveraging employer branding during times of change and uncertainty, like the COVID-19 pandemic, to ensure your organization attracts, engages, and retains high-performing talent to effectively deliver on your mission
Speakers:
Atokatha Ashmond Brew, MBA, Managing Director, Marketing & Communication, Nonprofit HR
Lori Kipnis, Managing Director, Strategy & Advisory, Nonprofit HR
Maureen DuBois, Senior Director, Human Resources, American Health Law Association
Stefan Bradham, CAE, Senior Director, Marketing & Communication, American Health Law Association
Learn more about Nonprofit HR. Visit nonprofithr.com.
Learn more about AHLA. Visit americanhealthlaw.org.