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20VC: Gusto Co-Founder, Tomer London on Why Most Founders Approach Fundraising With The Wrong Mindset Today, How To Construct A Values/Motivation Alignment Test To Determine The Right Investors For You & Why Delight Is So Crucial To The Success of Any Con

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Release Date: 02/28/2020

20VC: Are VCs Still “Open For Business”, How VCs Attitude To Risk Has Changed & The 2 Most Valuable Assets To Founders Today with Fred Destin, Founding Partner @ Stride VC show art 20VC: Are VCs Still “Open For Business”, How VCs Attitude To Risk Has Changed & The 2 Most Valuable Assets To Founders Today with Fred Destin, Founding Partner @ Stride VC

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Howard Marks is the Co-Founder and Co-Chairman of , a leading investment firm with more than $120 billion in assets. Prior to founding Oaktree, Howard spent 10 years at The TCW Group, where he was responsible for investments in distressed debt, high yield bonds, and convertible securities. Previously, Howard was with Citicorp for 16 years, where he served as Vice President and senior portfolio manager in charge of convertible and high yield securities. Howard has also written two books, most recently , and it was Warren Buffet who said, “When I see...

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

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20VC: Matt Mochary, Coach To Silicon Valley's Leading VCs & Founders on How To Deal with Imposter Syndrome and Self-Doubt, How To Manage Fear and Anger & Why Board Seats Are The Death of Investors show art 20VC: Matt Mochary, Coach To Silicon Valley's Leading VCs & Founders on How To Deal with Imposter Syndrome and Self-Doubt, How To Manage Fear and Anger & Why Board Seats Are The Death of Investors

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

coaches some of the world's leading venture capitalists and founders helping them to build the best organizations possible. On the VC side, Matt has worked with Peter Fenton @ Benchmark, several Sequoia Partners, Hemant @ GC and Mamoon @ Kleiner to name a few. As for founders, Matt has worked with the founders of Brex, Coinbase, Plaid, Reddit, Flexport and more. Prior to coaching, Matt began his business career as an investor with .  He then co-founded eventually sold to MCI/Verizon.  In his own words, Matt went on to have fun (making the Academy Award short-listed documentary )...

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Tomer London is the Co-Founder @ Gusto, the people platform for small businesses providing one place to run payroll, manage benefits, and support your team. To date, Tomer and the team have raised over $520M with Gusto from some of the industry's leading investors including General Catalyst, CapitalG, Kleiner Perkins, T Rowe, Fidelity and more and then individuals including Shopify Founder Tobias Luttke, Sam Altman, Max Levchin, Matt Mullenweg, Kevin Hartz and Elad Gil to name a few. Prior to Gusto, Tomer did a PHD in Electrical Engineering at Stanford and before that was Founder and CEO @ Vizmo, mobile self-service technologies for enterprise to try to fix customer care.

In Today’s Episode You Will Learn:

1.) How Tomer made his way from creating inventory management software for his Father's small business in Israel to Stanford and founding the unicorn that is Gusto?

2.) Why does Tomer believe that most founders approach fundraising with the wrong mindset today? What does he mean when he says, "fundraising = creating change"? What is the "values motivation alignment"? How can founders use it to help them select the right investor for them? Why should you add investors just as you would new team members?

3.) Having raised over $200M in the latest financing, how does Tomer think about when is the right time to pour fuel on the fire and go big? Is it a fundamentally different mindset when you have so much cash thrown on you? What would Tomer advise founders with suddenly expanded budgets? With 111 investors on the Gusto cap table, what would Tomer advise founders when it comes to cap table management?

4.) What have been Tomer's biggest learnings when it comes to building a delightful product at scale across different segments? How important does Tomer feel time to delight from the UX perspective is? How does Tomer think about testing levels of user delight? NPS? Product analytics? How does Tomer think about the balance between product development and going all out for scaling?

5.) How has Tomer seen himself change and evolve as a leader of the last 5 years? What elements has he found super challenging to come to grips with? Where does Tomer believe he has a superpower on the flip side? Question from Laela @ CapitalG, what specifically did you do to create the culture that you did in the early days?

Items Mentioned In Today’s Show:

Tomer’s Fave Book: No Room for Small Dreams: Courage, Imagination and the Making of Modern Israel

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