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20 Sales: Why Founders Should Not Be The One To Create The Sales Playbook, How To Structure Each Interview in the Hiring Process For Sales Reps, How To Use an "Interview Panel" Effectively and more with Zhenya Loginov, CRO @ Miro

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Release Date: 06/22/2022

20VC: Investing Lessons from Fred Wilson and Why Small Funds Outperform Large Funds | Why the Secret to Winning in Venture is Splitting Deals |Learnings From the Biggest Hits and Biggest Losses | Why Anyone That Always Does Their Pro-Rata is Wrong with Mo show art 20VC: Investing Lessons from Fred Wilson and Why Small Funds Outperform Large Funds | Why the Secret to Winning in Venture is Splitting Deals |Learnings From the Biggest Hits and Biggest Losses | Why Anyone That Always Does Their Pro-Rata is Wrong with Mo

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is the Founder and General Partner @ Shine Capital, who announced earlier this year Shine II, a $200M early-stage fund, and Shine Opportunities I, a $100M vehicle. Prior to founding Shine, Mo was the Managing Member @ Moko Brands where he made angel investments in Coinbase, Polychain, Harry's to name a few. Before Moko, Mo spent over 7 years as a General Partner @ Spark Capital where he made investments in Plaid, Warby Parker, Skillshare and Hivemapper, to name a few. Finally prior to Spark, Mo spent over 5 years at IAC where he oversaw group of companies that included Connected Ventures,...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Sameer Shariff is the Co-Founder and CEO @ , the company that allows you to become fluent faster through one-on-one video chat lessons with native English tutors. To date, Sameer has raised over $60M with Cambly from the best including Jeremy Levine @ Bessemer, Sarah Tavel @ Benchmark, Monashees, YC and more. Prior to founding Cambly, Sameer spent close to 5 years at Google on the Search Quality team and became the Tech Lead of the Search experiments team helping make experimentation a core part of the launch process. In Today's Episode with Sameer Sharif We Discuss: 1.) Entry into...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is an investor, advisor, and all-around product OG. Most recently Shreyas spent over 5 years at Stripe where he was Stripe's first PM Manager and helped define and grow the Product Management function (from ~5 to more than 50 people). Before Stripe, Shreyas was a Director of Product Management @ Twitter and prior to Twitter spent over 6 years as a Group Product Manager @ Google. Today Shreyas has invested and advises some of the best including advising Airtable, Kalshi, Lendflow, to name a few. In Today's Episode with Shreyas Doshi: 1.) Entry into Product: How did Shreyas make his way...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is the Founder and Managing Partner @ , one of the leading firms of the last decade investing at the intersection of innovation and culture. As a founder, Kirsten has led efforts to raise over $2B+ from leading institutional investors and invest in more than 100 companies. She currently serves as a board member at Glossier, Ritual, Faire, Hims & Hers, and Curated, to name a few. She has also invested in other smash hits including Chime, Jet, Warby Parker, Hotel Tonight and many more. Due to her immense success, Kirsten has been honored in Time’s 100 Most Influential People and named a...

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20VC: Yahoo CEO Jim Lanzone on The Yahoo Turnaround Plan; What Needs To Happen | Leadership 101: The 4 Things To Look For When Hiring | Surviving a Crash; Biggest Advice on Cuts, Layoffs, Investor Communications show art 20VC: Yahoo CEO Jim Lanzone on The Yahoo Turnaround Plan; What Needs To Happen | Leadership 101: The 4 Things To Look For When Hiring | Surviving a Crash; Biggest Advice on Cuts, Layoffs, Investor Communications

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is the CEO @ Yahoo, a company that today reaches nearly 900 million people around the world and is the third largest property on the Internet. Prior to Yahoo, Tim was the CEO of Tinder, the world’s most popular app for meeting new people, downloaded by more than 400 million people. Before Tinder, Jim spent a decade as President and CEO of CBS Interactive, a top 10 global Internet company with brands ranging from CBS All Access to CNET. He joined CBS Interactive in 2011 when CBS Corporation purchased Clicker Media, where he was founder and CEO. Before founding Clicker, Jim served as CEO of...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Today we deconstruct the canonical question in early-stage sales. Does the founder need to create the sales playbook? Then secondly, if not, should the first sales hires be reps or a sales leader? Today we are joined by 7 of the best sales leaders to share their thoughts. is a Revenue Leader @ Montecarlo. Previously Jordan spent 4 years with Segment and before that spent another 4 years at Dropbox. Oliver Jay  most recently spent 6 years at Asana where he was hired as the company’s first revenue leader. Before Asana, OJ spent 4 years at Dropbox where he scaled the sales team from...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

, often referred to as the father of the iPod is one of the leading product thinkers of the last 30 years as one of the makers of some of the most revolutionary products in society from the iPhone and iPod to more recently founding Nest, creating the Nest Thermostat, leading to their $3.2BN acquisition by Google. Tony recently released Build, a masterclass taking 30 years of product and company building lessons and packaging them for you, check it out . In Today's Episode with Tony Fadell: New York Times' 36 Questions of Love 1.) On reflection, what would Tony most like to change...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is the Co-Founder and Managing Partner @ , one of the leading crypto native funds of the last decade with positions in Solana, FTX, Fractal, and Helium to name a few. As for Kyle, before moving to the world of venture and crypto, he founded Pristine, a health IT startup that raised more than $5M in VC, and was acquired by Upskill. In Today's Episode With Kyle Samani We Discuss: 1.) The Founding of Multicoin Capital: How did Kyle make his way from a healthcare startup to founding Multicoin? What was his a-ha moment with the realization of the opportunity we have ahead of us in crypto?...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is the VP of Sales and Customer Success @ , an essential tool for hybrid and remote teams allowing you to record quick videos of your screen and cam. At Loom Sam leads Revenue Org including: Direct Sales, Customer Success, Self-Serve Revenue Growth/Assist, Sales Development, Global Customer Support, Revenue Ops + Strategy and Sales Enablement. Prior to Loom, Sam spent over 4 years at Salesforce, following their acquisition of Quip, where he was the first sales leader. Before Salesforce and Quip, Sam spent over 3 years at Dropbox as a mid-market sales leader. In Today's Episode We...

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

is a Co-founder and the Chief Strategy Officer of , the modern customer communications platform that unifies every aspect of the customer journey. To date, Intercom has raised over $238M from some of the best including Index, ICONIQ, , GV, and Bessemer. As for Des, before co-founding Intercom, he was a UX consultant, a university lecturer in computer science, and also a Ph.D. researcher. Des is also a prolific angel investor with a portfolio including the likes of Stripe, Algolia, Notion, Miro, and many more. In Today's Episode We Discuss: 1.) Origins of Intercom: How did Des make...

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Zhenya Loginov is the CRO @ Miro, the leading visual collaboration platform that helps bring teams together and meaningfully improves the way people work. At Miro, I run the go-to-market team of 700+ people across 11 global offices. Prior to Miro, Zhenya was the COO @ Segment where he built and ran the global go-to-market team of 200+ people, expanded the product-market fit into the Enterprise and grew revenue 6x, leading to their acquisition by Twilio for $3.2Bn. Finally, before Segment, Zhenya led a 100-person team at Dropbox across numerous different functional areas.

In Today's Episode with Zhenya Loginov You Will Learn:

1.) Entry into Sales as an Outsider:

  • How Zhenya made his way into sales as an outsider and came to be one of the most powerful revenue leaders today with Miro?
  • What are 1-2 of the biggest takeaways for Zhenya from his time at Segment and Dropbox? How did they impact his mindset today?
  • Why did Dropbox not win the enterprise when they had the chance? What mistakes did they make?

2.) The Sales Playbook: What, Why and How:

  • What does "the sales playbook mean to Zhenya?
  • Does the founder need to be the one to create the sales playbook?
  • What are the signs that the founders needs to bring in their first sales hire?
  • Should this sales hire be a sales leader or more junior sales rep?
  • Is is possible to run a PLG and enterprise sales motion at the same time in the early days of the company?
  • What do many founders misunderstand when contemplating adopting an enterprise sales strategy?

3.) Hiring the Team:

  • How does Zhenya structure the interview process for new sales hires?
  • Zhenya spends 5 hours with each candidate, what does he look to get out of each meeting?
  • How does Zhenya break down the criteria for what he wants to see? What are some examples of this?
  • How does Zhenya test to determine if the candidate has these criteria? What questions does he find to be most revealing? Why does Zhenya find case studies to not be useful?
  • How does Zhenya use interview panels to ensure he makes the right hiring decision? Who is on the panel? At what stage do they meet the candidate? How does Zhenya like to use the panel?

4.) Laying the Groundwork: The Onboarding Process:

  • What is the right way to structure the onboarding process for all new sales hires?
  • What are some early signs that a new sales hire is not working?
  • What can sales leaders do to ensure new reps get "early wins" on the board?
  • What can leadership do to ensure the sales team has good cross-functional communication across the org? What works? What does not work?
  • What are some of the biggest challenges of running a remote sales team?