20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Release Date: 09/28/2022
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 00:00 – Anthropic Eyes $900B Valuation & Andre Karpathy's Shock Move 04:46 – Unpacking Anthropic’s $30 Billion War Chest 10:52 – The True Cost of AI Tokens: Is Salesforce Spending Too Much? 15:59 – The Bear Case for Token Growth & Why Software Leaders Must Adapt 22:56 – Public Tech Rebound: Figma & Datadog Crush Expectations 26:59 – The Death of Traditional Web Builders? The Decline of Wix & Squarespace 36:59 – Compute Starvation: Is the Semiconductor & Hardware Boom Sustainable? 45:59 – Cerebras IPO Smashes Day One: The Biggest Tech Public...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Josh Browder is my favourite emerging manager. As the Founder of Browder Capital he has been the first check into unicorns like Micro1, and Yuzu Health to name a few. He turned his Thiel Fellowship Grant of $100K into a whopping $10M angel portfolio. All new investments move into Josh’s Four Seasons Residence where he then trains them on company building. They are only allowed to leave when they raise their seed round. In addition to this, Josh is the Founder & CEO @ DoNotPay, the now profitable company that has raised $22M from Marc Andreessen and others. AGENDA: 00:00 Why I...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Shiv Rao is the CEO and Co-Founder of Abridge, a leader in generative AI for healthcare. The company reached a $5.3 billion valuation following a $300 million funding round with investors including Jensen Huang, Henry Kravis, USV, Bessemer Venture Partners and Elad Gill. A practicing cardiologist, Shiv has scaled the company to 450 employees and partnered with major health systems like Emory and Yale. AGENDA: 04:00 — You just have to survive long enough to not die 06:00 — Did USV liking music make them billions of dollars? 13:58 — The three variants of an AI native company 15:00...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 00:05:11 — Anthropic freezes secondary sales, requiring board approval for all transfers. 00:10:45 — Why Anthropic is buying capacity from Elon Musk. 00:15:35 — Anthropic’s massive $200B revenue commit to Google. 00:18:55 — Goldman Sachs predicts a 24x surge in token consumption driven by agents. 00:31:05 — Will AI labs eat the app layer? The threat to Legal and CX verticals. 00:37:55 — SaaS public markets: HubSpot tanks 18% while Monday.com finds its footing. 00:42:40 — Growth theft: How Clay is commoditizing ZoomInfo’s data business. 00:46:25 — Cerebras...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Patrick Forquer is the Chief Revenue Officer at , the fastest growing enterprise business to ever hit $100M in ARR and now on track to hit over $250M in ARR by the end of the year. They recently raised a $550 million Series D at a $5.55 billion valuation, led by Accel, note 20VC did participate and is an investor in the company. AGENDA: 0:00 – How Jude Law Generated $50 Million in Qualified Pipeline 4:00 – Why Implementation is Your Secret Weapon to Win in AI 5:50 – Why AI Enterprise Sales Require "Legal Engineers" 7:45 – The 6-Figure Rule: When Should Humans Control Sales 12:55...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Cliff Weitzman is the Founder & CEO of Speechify AI. He solved his dyslexia and ADHD in college by building a Voice AI agent that's now used by over 60 million people and has over 1 million five-star ratings. Over 200 software and AI engineers work on Speechify which won the Apple Design award last year. AGENDA: 00:00 — Until You Hit $100K Do Not Spend on any Channel Other than Meta 04:53 — How I hacked the college system by applying to 26 universities 06:33 — The "Great Guy" yearbook prank that accidentally outed me 08:35 — What I learned from hunting down the top 100...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 00:00 – Mag Seven Earnings: The "Super Bowl" of Tech Results 04:45 – Google’s Cloud Explosion & The AI Search "Disruption" That Never Came 15:53 – Microsoft’s $190B Bet: Is AI the Only Thing Keeping Growth Flat? 21:59 – Meta’s $150B Future Bet vs. Wall Street’s Need for Spreadsheets 28:50 – Palantir’s Home Run: Why Big Companies Spend Big Money on AI 38:43 – Apple’s Quiet Consistency & The Stealth Inflation of Memory Chips 41:11 – The SaaS Apocalypse Over? Atlassian and Twilio Lead the Re-acceleration 50:50 – Anthropic’s $50B Raise & The Math...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Tobi Lütke is the co-founder and CEO of Shopify, the global e-commerce titan with a $160 billion market cap. Under his leadership, the company generates over $7 billion in annual revenue and has seen its valuation grow nearly 100x since its 2015 IPO. Today, Shopify has over 8,000 employees and AI now generates over 50% of the Shopify’s code. AGENDA: 00:10:36 - The $160 billion CEO who did not want to be CEO. 00:11:51 - Why don't companies become public? Because it is much worse to be an untrusted public company. 00:16:53 - Why we are about to enter a golden age of entrepreneurship....
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Becca Lindquist is Head of Sales at Clay, one of the fastest-growing AI companies to reach $100M+ ARR. She previously helped scale dbt Labs into a category-defining data platform, building and leading high-performing sales teams. Before that, she was an early sales leader at Heap, where she played a key role in scaling the GTM motion. AGENDA: 00:00 Why most sales reps plateau—and when you should leave your company 02:45 Should you jump from SaaS to a hot AI startup right now? 05:30 How long is too long at one company—and what great tenure actually looks like 08:00 How to read a LinkedIn...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 00:00 $45B Floods into Anthropic from Google & Amazon 05:10 OpenAI Misses Growth Targets — Is This a Real Problem? 08:40 The Rise of AI Agents: Why Humans No Longer Pick Models 12:05 “Compute ≠ Revenue”: The First Crack in the AI Business Model 20:30 China Blocks $2B Manus Deal — AI Cold War Escalates 34:10 Why Google May Be the Biggest Winner in AI Infrastructure 41:50 The Death of SaaS? Agents Replace Apps Like Jira & Canva 46:20 Thoma Bravo Hands Medallia to Creditors — $5B Wiped Out 52:10 The Collapse of Private Equity Exit Routes in VC
info_outlineKipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy. Prior to his role as CMO, Kipp served as VP of Marketing at HubSpot, overseeing all demand generation activity worldwide and building out the EMEA and APAC marketing teams. Kipp serves as a marketing advisor for SimplyMeasured, InsightSquared and Guidebook. Kipp is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.”
In Today's Episode with Kipp Bodnar We Discuss:
1.) The Journey to CMO @ Hubspot:
- How Kipp made his way into the world of marketing and came to be CMO @ Hubspot?
- What does Kipp know now that he wishes all CMOs knew when they started?
2.) Choosing The Channel:
- How does Kipp advise founders on which channel they should focus on? What is the framework which will tell them which channel is right for them?
- How many different channels should they try? How focussed should they be? Should they have independent teams for each channel?
- How do the best founders allocate resources to new channels? How do you know when one is not working and you need to stop? When do you just need to keep going and persisting?
- What have been some of Kipp's biggest mistakes when entering new channels?
3.) Product Marketing, Brand Marketing and Founders Marketing:
- How does Kipp advise founders who say that, "social and personal brand is just not for them"?
- In what two ways does Kipp believe that all businesses are constrained?
- Does Kipp agree that the state of product marketing has never been worse? What is truly great product marketing to Kipp?
- How does Kipp distinguish between good and great brand marketing? How has what it takes to be great at brand marketing changed over time?
4.) The Best Marketing People:
- What are signs of clear 10x performers in marketing?
- What advice would Kipp give to someone aspiring to be a CMO? What mistakes do 95% make that they should change?
- How do the best CMOs manage up and manage their team? Why does Kipp compare the role of the CMO to the general manager in NFL teams?
- Why does Kipp believe the role of the CMO is a lonely one? What are the hardest elements?
- What framework for learning does Kipp use to learn all new topics? What works? What does not?