20Growth: Hubspot CMO Kipp Bodnar on Why the Best Marketers Think Like VCs | Why the Best Companies Do Not Start with Product Marketing | New Channels; When To Do, How Much To Spend, How To Test, When To Stop
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Release Date: 09/28/2022
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Max Altman is Co‑Founder & Managing Partner at Saga Ventures, a US$125 M early‑stage fund. Before Saga Max was an investor with Apollo Projects, Hydrazine Capital and Altman Capital (where he helped deploy over US$500 M) into breakout names such as Rippling and Reddit. AGENDA: 03:55 – Venture Capital Is FULL of Tourists With Single-Digit IQs 06:20 – Inside the Madness of Parker Conrad: Genius, Chaos, and WTF Emails 10:35 – The Rippling Deal That Changed Everything 12:40 – Living in Sam Altman’s Shadow: The Confession 17:30 – $200M Fund Mistakes: Max’s...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 04:47 Cursor Raises $2.3BN at $29BN Valuation 11:36 What Gemini 3 Means for Lovable, Cursor and Replit 30:54 Peter Thiel and Softbank Sell NVIDIA: The Bubble Bursting? 48:54 Oracle Credit Default Swaps: The Risk is Increasing 01:07:22 Stripe Does Tender at All-Time High: Why the Best Companies Will Never IPO 01:19:18 Why Retail WIll Cause a Surge of Capital into VC Funds
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Dr. Andrew Ng is a globally recognized leader in AI. He is Founder of , Executive Chairman of , General Partner at , Chairman and Co-Founder of . As a pioneer in machine learning Andrew has authored or co-authored over 200 research papers in machine learning, robotics and related fields. In 2023, he was named to the Time100 AI list of the most influential AI persons in the world. Agenda: 03:19 What are the Biggest Bottlenecks in AI Today? 08:51 How LLMs Can Be Used as a Geopolitical Weapon 15:48 Should AI Talent Really Be Paid Billions? 29:07 Why is the Application Layer the Most...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Carl Rivera is the Chief Design Officer at Shopify, where he previously led both Merchant Services and the Shop App as VP of Product. Before joining Shopify through its acquisition of Tictail, Carl was the co-founder and CEO of Tictail, the “Tumblr for e-commerce,” where he built one of the most beloved design-forward commerce platforms of its era. AGENDA: 05:05 Biggest Lessons from Selling My Company to Shopify 09:55 Where Does Shopify Suck at Product: Lessons from that? 17:37 What makes Truly Great product Design: The Five Pillars 31:02 The Future of Design in an AI-Driven World 36:00 Do...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 04:22 Sequoia's Leadership Transition 09:46 Michael Burry's Big Short on Nvidia and Palantir 17:41 Gamma Raises $100M at a $2BN Valuation 32:34 Does Defensibility Exist Today When Copying is Easy 40:31 Should All Funds Be Way More Diversified 47:12 How to Run a Fundraising Process & What Not To Do 57:57 Datadog Surges 20% and Duolingo Crashes: What Happened
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Ev Randle is a General Partner @ Benchmark, one of the best funds in venture capital. In their latest fund, they have Mercor ($10BN valuation), Sierra ($10BN valuation), Firework ($4BN valuation), Legora ($2Bn valuation) and Langchain ($1.4Bn valuation). To put this in multiples on invested capital, that is a 60x, two 30x and two 20x. Before Benchmark, Ev was a Partner @ Kleiner Perkins and before Kleiner, Ev was an investor at Founders Fund and Bond. AGENDA: 05:25 Biggest Investing Lessons from Peter Thiel, Mary Meeker and Mamoon Hamid 14:36 OpenAI Will Be a $TRN Company & OpenAI or...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Chad Peets is one of the greatest sales leaders and recruiters of the last 25 years. From 2018 to 2023, Chad was a Managing Director at Sutter Hill Ventures. Chad has worked with the world's best CEOs and CROs to build world-class go-to-market organizations. Chad is currently a member of the Board of Directors for Lacework and Luminary Cloud and on the boards of Clumio and Sigma Computing. He previously served as a board member for Astronomer, Transposit, and others. He was an early-stage investor at Snowflake, Sigma, Observe, Lacework, and Clumio. In Today's Discussion with Chad Peet's We...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
AGENDA: 04:27 Navan's IPO: Winners, Losers and 20% Crater 12:55 Harvey Raises $150M at an $8BN Valuation 35:36 Was Sam Altman Wrong to Snap at Brad Gerstner 41:25 Why GOOG is a Buy and Amazon is a Short 47:43 Meta Down 10%, Buy or Sell? 51:12 If You Have Not Accelerated with AI, You Are Dead 01:05:20 Why Now is the Best Time for Series A and Worst for Seed
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Joelle Pineau is the Chief AI Officer at Cohere, where she leads research on advancing large language models and practical AI systems. Before joining Cohere, she was VP of AI Research at Meta, where she founded and led Meta AI’s Montreal lab. A professor at McGill University, Joelle is renowned for her pioneering work in reinforcement learning, robotics, and responsible AI development. AGENDA: 00:00 Introduction to AI Scaling Laws 03:00 How Meta Shaped How I Think About AI Research 04:36 Challenges in Reinforcement Learning 10:00 Is It Possible to be Capital Efficient in AI 15:52 AI in...
info_outlineThe Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
🎧 20VC x Tim Ferriss — Full Episode Timeline 00:00 – “How Do You Stay True to Yourself When You Have to Perform for the World?” 06:00 – “Why Tim Ferriss Refused to Go All-In on YouTube” 09:00 – “You Don’t Need 10 Million Fans—You Need 1,000 True Believers.” 12:00 – “The Internet Is Not a Relevance Machine—It’s a Sensationalism Machine.” 15:00 – “Money Fixes Money Problems—And Nothing Else.” 22:30 – “When Did Tim Ferriss Feel Completely Lost?” 27:00 – “The Million-Dollar Mistake That Still Haunts Tim Ferriss.” 36:00 – “Why Tim Ferriss...
info_outlineKipp Bodnar is the Chief Marketing Officer of HubSpot, where he sets HubSpot’s global inbound marketing strategy. Prior to his role as CMO, Kipp served as VP of Marketing at HubSpot, overseeing all demand generation activity worldwide and building out the EMEA and APAC marketing teams. Kipp serves as a marketing advisor for SimplyMeasured, InsightSquared and Guidebook. Kipp is the co-author of “The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More.”
In Today's Episode with Kipp Bodnar We Discuss:
1.) The Journey to CMO @ Hubspot:
- How Kipp made his way into the world of marketing and came to be CMO @ Hubspot?
- What does Kipp know now that he wishes all CMOs knew when they started?
2.) Choosing The Channel:
- How does Kipp advise founders on which channel they should focus on? What is the framework which will tell them which channel is right for them?
- How many different channels should they try? How focussed should they be? Should they have independent teams for each channel?
- How do the best founders allocate resources to new channels? How do you know when one is not working and you need to stop? When do you just need to keep going and persisting?
- What have been some of Kipp's biggest mistakes when entering new channels?
3.) Product Marketing, Brand Marketing and Founders Marketing:
- How does Kipp advise founders who say that, "social and personal brand is just not for them"?
- In what two ways does Kipp believe that all businesses are constrained?
- Does Kipp agree that the state of product marketing has never been worse? What is truly great product marketing to Kipp?
- How does Kipp distinguish between good and great brand marketing? How has what it takes to be great at brand marketing changed over time?
4.) The Best Marketing People:
- What are signs of clear 10x performers in marketing?
- What advice would Kipp give to someone aspiring to be a CMO? What mistakes do 95% make that they should change?
- How do the best CMOs manage up and manage their team? Why does Kipp compare the role of the CMO to the general manager in NFL teams?
- Why does Kipp believe the role of the CMO is a lonely one? What are the hardest elements?
- What framework for learning does Kipp use to learn all new topics? What works? What does not?