Community Collaboration: Downtown Front Royal’s Path to Virginia Main Street

In a recent episode of The Valley Business Today, host Janet Michael along with cohost Niki Foster, President of the Front Royal/Warren County Chamber of Commerce had an in-depth conversation with Ellen Aders about the ongoing efforts to revitalize downtown Front Royal. The discussion, recorded at the chamber, delved into the intricacies of the Main Street Program and the significant strides made by Downtown Front Royal Inc. toward achieving Main Street Accreditation.

Ellen Aders, the president of Downtown Front Royal Inc., shared her long-standing affection for the area and discussed her organization's progress in the Main Street Program. Since revisiting the program in late 2022, Downtown Front Royal Inc. has advanced through various phases, including 'Exploring Main Street' and 'Mobilizing Main Street.'

Ellen explained that, unlike 15-20 years ago, the Main Street certification process has been streamlined, allowing organizations to gradually phase themselves in. With a better understanding of the requirements, including organized bylaws, a clear vision, a strategic plan, and a budget, Ellen and her team applied for and were accepted into the 'Mobilizing Main Street' phase. This phase includes monthly homework assignments, meetings, and continuous community engagement to prepare for full Main Street Accreditation.

Janet reiterated that the Main Street Program is deeply rooted in community support and education. It focuses on creating a vibrant downtown area that caters to the community's needs, including cooperative efforts with local businesses. Ellen emphasized that the community's backing is vital to progress through the program and reach Main Street Accreditation.

Ellen detailed Main Street America's four-point approach: organization, economic vitality, design, and promotion. These pillars ensure a strong foundation for supporting local businesses, preserving historic downtown areas, and promoting community activities. Downtown Front Royal Inc. has already initiated several projects, including an expanded farmers' market and plans for a permanent welcome sign at the Commerce/Main Street gateway.

With plans to enhance the downtown experience further, Ellen discussed the upcoming Garden of Dreams fundraiser. This event, sponsored by Marlow Motor Company, aims to raise funds for continued downtown development projects. The fundraiser will offer a night of dinner, music, live and silent auctions, and community engagement.

Ellen and Janet discussed the essential resources provided by the Main Street organization, including access to various grants and preservation support. The affiliation with Main Street offers substantial benefits to potential investors and local businesses, supporting the overall goal of a thriving downtown community.

Niki shares updates on the Wine & Craft Festival. She highlighted the importance of committee involvement to ensure the success of local events and programs.

The episode wrapped up with a call to action for the community to get involved, either through volunteering, attending events, or sponsoring projects. Janet, Ellen, and Niki underscored that the continued support and active participation of the community are crucial for the ongoing revitalization efforts of downtown Front Royal.