The Valley Today

The Valley Today is a radio show and podcast dedicated to shining a light on the vibrant community leaders and local events that make the Shenandoah Valley of Virginia truly special. Insightful conversations, engaging stories, and event details connect listeners with the heart and soul of the valley, showcasing its unique culture, initiatives, and people. Guests are recorded (mostly) in advance in local coffee shops, at local businesses, and during local events. The radio program airs just a few minutes after noon every weekday on The River 95.3 and Sports Radio 1450.

Let's Be Friends: Walking a Beat in Old Town 01/23/2026

Let's Be Friends: Walking a Beat in Old Town On this lively episode of , host Janet Michael sits down with Brady Cloven, executive director of , and Corporal Rob Sloan, the City of Winchester’s dedicated Old Town walking mall officer. Their conversation offers a behind-the-scenes look at how visibility, relationships, and everyday interaction help keep downtown safe — and welcoming — for residents, businesses, and visitors alike. From Fairfax to Foot Patrol After more than three decades in law enforcement, Corporal Sloan brings a wealth of experience to Winchester. He spent 28 years with Fairfax County Police before relocating north to finish his career closer to home. Although the shift from big-city policing to a small-town walking mall might seem dramatic, Sloan says the transition has been refreshing. Unlike the fast-paced environment of Fairfax, Old Town Winchester allows him to interact with people in positive moments — conversations filled with greetings, gratitude, and genuine connection. Those daily interactions, he explains, make the job uniquely rewarding. Why Foot Patrol Makes a Difference Unlike officers confined to cruisers, Sloan spends his shifts walking — a lot. Averaging 15,000 to 20,000 steps per day, he patrols not only the pedestrian mall but surrounding streets and alleys as well. That visibility matters. By walking instead of driving, Sloan builds familiarity. He learns who belongs, who needs help, and how the rhythm of downtown changes throughout the day. More importantly, people learn him — by name, by face, and by trust. As Brady notes, merchants quickly felt more comfortable once Sloan arrived. Business owners gained a consistent point of contact, and open communication replaced uncertainty. Community Policing in Action At the heart of Sloan’s role is community-oriented policing — a philosophy centered on communication rather than enforcement. Whether speaking with visitors, checking in with business owners, or engaging with the unhoused population, Sloan approaches each interaction with respect and conversation first. His goal isn’t intimidation; it’s understanding. He believes relationships prevent problems before they start — and when issues do arise, familiarity helps resolve them calmly and efficiently. Changing Perceptions, One Conversation at a Time Sloan speaks candidly about misconceptions surrounding law enforcement. Too often, he says, people meet police officers only on their worst days. The walking mall offers a different opportunity — one where children can wave hello, visitors can ask for directions, and families can see officers as helpers rather than threats. Janet reflects on how damaging it can be when parents use police as a form of punishment. Sloan agrees wholeheartedly, emphasizing that children should feel safe approaching officers — especially if they ever need help. On the mall, those everyday positive moments help reshape perceptions across generations. A Walking Welcome Center In many ways, Sloan doubles as a roaming ambassador for Winchester. Tourists frequently stop him to ask where to eat, what museums to visit, or how far away certain landmarks are. Those questions have even inspired him to brush up on Winchester history so he can better serve curious visitors. While he diplomatically avoids choosing favorite restaurants, he excels at pointing people in the right direction — often beginning with the most important qualifier of all: How much time do you have? Safety Through Presence, Not Pressure Much of Sloan’s work operates quietly in the background. His uniformed presence alone acts as a deterrent — a concept rooted in the “broken windows” theory of policing. Simply being seen reduces problematic behavior before it escalates. From addressing bicycle and scooter concerns on the mall to educating visitors about city ordinances, Sloan emphasizes that enforcement is rarely the first step. Education comes first. Warnings follow. Enforcement becomes a last resort. The goal, he explains, is never to ruin someone’s day — it’s to keep everyone safe. Balancing a Complex Downtown Environment Old Town Winchester presents unique challenges. The mall functions as a pedestrian space, a residential area, a tourism hub, and — during certain hours — an active roadway. Add e-bikes, scooters, crowded events, and weekend foot traffic, and safety becomes a delicate balancing act. Sloan works closely with Friends of Old Town and city partners to address concerns as they arise. Community meetings allow business owners to voice issues, brainstorm solutions, and ensure their concerns move up the chain. That collaboration builds confidence — and strengthens trust. Events, Energy, and the Pulse of Downtown As the conversation continues, Brady outlines an active lineup of , from winter food competitions to February’s packed calendar: A benefiting local organizations , encouraging shoppers to explore downtown stores , a fitness-based fundraiser Black History Month events, including jazz nights, storytelling, and cultural programming Restaurant Week, showcasing the city’s dining scene For Sloan, attending monthly meetings helps him stay informed — ensuring he’s ready for crowds, questions, and changing traffic patterns. A Familiar Face Makes All the Difference As the conversation wraps, one message stands out clearly: people feel safer when they recognize who’s protecting them. Seeing Corporal Sloan walking the mall — stopping into shops, greeting regulars, and chatting with visitors — brings comfort. It reassures business owners, enhances the visitor experience, and reinforces Old Town’s identity as a welcoming place. In a space that serves as the heart of Winchester tourism and community life, that calm, consistent presence matters more than most people realize. An Open Invitation Sloan closes with a simple request: say hello. Whether someone recognizes him from the radio, the newspaper, or a casual stroll downtown, he welcomes the interaction. Every handshake, wave, or brief conversation strengthens the community he walks through each day. Because at the end of the shift — after thousands of steps and countless conversations — his job is about more than safety. It’s about belonging. /episode/index/show/thevalleytoday/id/39845960

VDOT: Brine Lines & Battle Plans 01/22/2026

VDOT: Brine Lines & Battle Plans The Science of Snow Preparation When winter storms threaten the Shenandoah Valley, springs into action long before the first flakes fall. In this episode of , host Janet Michael speaks with Ken Slack, Communications Specialist for the district, who reveals that preparation begins days in advance, with teams monitoring weather systems and planning for the worst-case scenario. "It's a whole lot easier and more efficient for us to scale back if we need to than it is to try to ramp up at the last minute," Ken explains. The district's response involves far more than simply sending out plows. In fact, VDOT employs a sophisticated approach that considers air temperature, ground temperature, precipitation type, and timing. Before a storm arrives, crews apply brine pre-treatment—those distinctive white stripes residents see on interstates and major roadways. However, this isn't done indiscriminately. If forecasters predict rain before snow, crews hold off on pre-treating because the rain would simply wash away these valuable resources. A Massive Operation Across 11 Counties The scale of VDOT's winter operations is staggering. The covers 11 counties stretching from Winchester to Natural Bridge and west to Covington, including approximately 150 miles of I-81. During significant storms, the district mobilizes up to 900 trucks—a combination of VDOT equipment and contracted vehicles. "VDOT cannot do this alone," Ken emphasizes, noting that the agency begins reaching out to contractors and hired equipment operators as early as spring and summer. Moreover, the district's geography creates unique challenges. What happens in Highland County—Virginia's "Little Switzerland"—often differs dramatically from conditions in Frederick or Page counties. To address this variability, VDOT divides the district into three residencies, which are further broken down into area headquarters staffed by locals who know every cold spot and sun-deprived stretch of road in their territory. Why Your Street Gets Plowed Last Understanding VDOT's road hierarchy helps explain why some streets see plows immediately while others wait. The agency follows a clear priority system: interstates first, then primary roads (numbered below 600), followed by secondary roads (600 and higher), and finally subdivisions and side streets. This approach ensures that emergency responders can reach hospitals, fire departments remain accessible, and commerce continues flowing. During heavy, sustained snowfall, plow drivers may never leave the interstate. Ken describes drivers making continuous loops on their assigned sections—perhaps 13 miles of eastbound and westbound lanes—for their entire 12-hour shift. "By the time they do that whole circuit, an hour's probably passed," he notes. "And guess what? If it's snowing an inch an hour or quite often more, they're gonna be doing it again and again and again." The Driveway Dilemma and Other Frustrations Perhaps no issue generates more complaints than the freshly plowed driveway that gets filled back in by a passing plow truck. Ken addresses this head-on, explaining that drivers cannot lift their plows at every driveway without leaving dangerous gaps throughout their routes. Instead, he offers practical advice: when shoveling, push snow to the right side of the driveway (facing the road) to minimize re-accumulation, and if possible, wait until after the plow passes to clear the apron. Additionally, residents can help crews by parking off-street during storms, removing trash cans and other obstacles from roadways, and postponing travel. "Give us a chance to do our jobs," Ken urges, noting that plow operators navigate not just snow but also vehicles, mailboxes, fire hydrants, and occasionally even thrown snow shovels from frustrated residents. The Human Element Behind every plow truck sits a person working grueling 12-hour shifts, often for days at a time during major storms. These operators face thankless conditions—plowing day and night, navigating around obstacles, and dealing with both grateful residents offering coffee and angry ones shaking fists. Ken shares a heartwarming story of a driver who saw someone running toward his truck with a shovel, bracing for confrontation, only to receive a bag of donuts instead. The trucks themselves rarely stop running during major events. Like police cruisers, they simply swap drivers at shift changes, refuel, reload with salt, and head back out. This continuous operation keeps roads as clear as possible while snow continues falling. Planning for the Unpredictable Ultimately, VDOT's winter strategy balances preparation with flexibility. The agency maintains finite resources funded by taxpayers and must deploy them strategically. Teams make countless decisions—which roads to salt versus plow, when to call in contractors, how to allocate equipment across varying conditions—all while storms evolve unpredictably. For residents wondering when their street will be cleared, Ken offers reassurance: "We will get to you." The key is patience and understanding that during significant storms, crews work around the clock following a system designed to keep the most critical routes open first. And for those who spot a tractor or unmarked truck clearing their subdivision, there's a good chance VDOT is writing that operator a check—proof that the agency's network of support extends far beyond its own fleet. As winter weather continues threatening the region, one message rings clear: VDOT's snow response is equal parts science, strategy, and stamina, executed by dedicated crews who deserve recognition rather than snow shovels thrown at their trucks. /episode/index/show/thevalleytoday/id/39820595

FredCo Eats Restaurant Week Celebrates Its 5th Year 01/21/2026

FredCo Eats Restaurant Week Celebrates Its 5th Year A Winter Tradition Takes Root Frederick County's beloved Restaurant Week returns for its fifth anniversary, bringing 26 diverse eateries together for a week-long celebration of local flavor. Running from January 26th through February 1st, 2026, has evolved from a modest 15-restaurant launch into a cornerstone event that strengthens the entire regional food economy. In this episode of , host Janet Michael welcomes Wendy May, Marketing Manager for the , and Dan Myers, owner of , to discuss how this initiative has transformed the local dining landscape. Recording from Paladin's original Stephens City location, the trio explores what makes this year's event particularly special. From COVID Recovery to Community Catalyst The story behind FredCo Eats reveals a strategic response to challenging times. Wendy explains that the Economic Development Authority launched the program five years ago as the region emerged from the pandemic. At that time, the organization recognized a critical gap in their community relationships—they needed stronger connections with local restaurants and agricultural producers. Rather than creating a standalone event, however, the EDA developed FredCo Eats as an umbrella brand. This approach allows the initiative to serve as a messaging hub that elevates existing efforts across the entire food economy, from farm crawls to agricultural conferences. Now, the brand is expanding into a standalone website at fredcoeats.com, which will launch in March as a comprehensive resource for anyone looking to start, scale, or expand a food or beverage business in the region. Diverse Dining Options for Every Palate This year's lineup demonstrates remarkable variety in both cuisine and participation style. Restaurants can choose from three categories: multi-course menus, meal deals, or promotional discounts. This flexibility ensures that food trucks, cafes, and fine dining establishments can all participate in ways that make sense for their operations. Among the multi-course menu participants, diners will find Carrabba's Italian Grill, Clem's Kitchen, Curry Cuisine, P2 at Woolen Mill, Paladin, Sal & Gino's, and Vault and Cellar. Meanwhile, meal deal options include Blue Ridge Baking Company, Daily Buzz Cafe (at both Middletown and Stephens City locations), Donut Dive food truck at Weber's Nursery, and Franklin's Smokin Barnyard, also operating from Weber's parking lot. Additionally, the roster features Jordan Springs Market, Laurel Cafe at Laurel Ridge Community College, Mi Ranchito, Paco's Market and Paco's Mexi Mart, Pan D Endz Jamaican Cuisine, Poblanos, Shaffer's Barbecue and Market, both Shawnee Springs Market locations, and West Oaks Farm Market. Rounding out the list, Bam Bam's Barbecue food truck, Italian Touch, and Touch of Italy offer percentage-off promotions. The Original Gangsters Eight establishments have participated every single year since the program's inception, demonstrating their commitment to the community initiative. Both Paladin locations, Vault and Cellar, Daily Buzz, Jordan Springs Market, Paco's Market, Shaffer's Barbecue, and Bam Bam's Barbecue have been there from day one. Paco's journey particularly exemplifies the growth Restaurant Week has witnessed. Starting as a food truck called Paco's Tacos during the first event, the business has since expanded to include Paco's Market and later Paco's Mexi Mart - a testament to how local food businesses can thrive with community support. Local Sourcing Takes Center Stage Dan shares his enthusiasm about this year's special approach at Paladin. For the fifth anniversary, his team is focusing heavily on local sourcing, partnering with West Oaks Farm Market for beef, Spring Valley Greens, obtaining mushrooms from his cousin Jessica Neff at Apple Hill Farm, and incorporating microgreens from Robbie D's operation. Furthermore, Dan reveals that Paige Cross at Farm to Fork (formerly Flour and Water) in Woodstock supplies all the bread for Paladin's restaurants—a behind-the-scenes collaboration that many diners never realize exists. These partnerships not only enhance menu quality but also circulate dollars throughout the local economy. The Stephens City location will feature meatballs, cast-iron cornbread, and locally sourced ingredients, while P2 in Clearbrook will offer a completely different, yet similar menu, including scotch eggs, bruschetta, mushroom carbonara, and duck—proteins that rarely appear on local menus. More Than Just a Meal Restaurant Week offers participants the chance to win prizes through a . Diners who collect stamps from three or more participating restaurants can enter drawings for prize packs, with each additional stamp beyond three counting as an extra entry. The more restaurants you visit, the better your chances of winning. Passports are available for download and printing at , with limited physical copies available at participating restaurants and the . If diners forget to get a stamp, they can submit a photo or receipt as proof of their visit. Beyond individual participation, the event encourages businesses to support one another. Realty companies and other local businesses often bring lunch back to the office or take their teams out during Restaurant Week, creating a "biz-to-biz" camaraderie that strengthens the entire community. Strategic Timing and Lasting Impact The decision to schedule Restaurant Week during the last week of January proves strategic on multiple levels. This timing addresses the natural lull that restaurants experience after the holiday season but before Valentine's Day, providing a much-needed boost during slower months. Moreover, it gives diners a compelling reason to venture out during cold, dark winter evenings when staying home feels more appealing. For restaurant owners like Dan, the event creates exciting internal dynamics as well. His teams at the Stephens City and Clearbrook locations engage in friendly competition throughout the week, tracking which location sells more of each menu item. This competitive spirit energizes staff and drives creativity in menu development. Wendy notes that over the five years, Restaurant Week has fostered genuine relationships among participating restaurants. What began as simple cross-promotion has evolved into restaurant owners visiting each other's establishments, trying menus, meeting staff, and building lasting professional connections that extend well beyond the event itself. Looking Ahead As FredCo Eats enters its sixth year of planning, the initiative continues expanding its mission. The upcoming website will serve as a central hub connecting aspiring food entrepreneurs with resources from the county, state, and federal levels, including financing options, contacts at the Extension office, the Small Business Development Center, and the Virginia Department of Agriculture and Consumer Services. This evolution reflects the program's broader vision: creating a sustainable ecosystem where homesteaders can learn to scale their backyard operations, food trucks can transition to brick-and-mortar locations, and established restaurants can continue growing—all while maintaining the unique character that makes Frederick County's food scene special. Registration for future Restaurant Weeks remains open year-round, with the event consistently scheduled for the last Monday of January. As Wendy emphasizes, the more the community supports local establishments, the more these businesses can thrive and maintain the distinctive flavor that sets Frederick County apart. For complete menus, participating restaurant details, and passport downloads, visit and follow the event on and using #FredCoEats and #FredCoEatsRW. /episode/index/show/thevalleytoday/id/39812770

Vision, Volunteers, & Veggies: An Update from Winchester Co-Op Market 01/20/2026

Vision, Volunteers, & Veggies: An Update from Winchester Co-Op Market When the idea of a community-owned grocery store begins to take root, it rarely starts with shelves and shopping carts. Instead, it starts with neighbors — people who believe food can connect a community more deeply than any national chain ever could. That belief sits at the heart of the , a grassroots effort working to bring a member-owned grocery store to the city. During this episode of , host Janet Michael reconnects with board leaders Michael Daryabeygi, vice president, and Christina McCarthy, board secretary, to explore where the project stands, how cooperatives work, and why now is the right moment for Winchester to embrace this model. A Model Rooted in Cooperation Michael’s passion for cooperatives began long before the Winchester project. Having previously worked at the Takoma Park–Silver Spring Food Co-Op, he saw firsthand how cooperative businesses respond directly to the needs of the communities they serve. Unlike traditional grocery stores, food co-ops operate under a democratic ownership model. Members aren’t just customers — they are owners and voters, guiding major decisions that shape the organization’s future. Christina expands on that idea, explaining that cooperatives are not new or experimental. In fact, they’ve existed for centuries across cultures and continents. From farming cooperatives to credit unions, the model thrives on shared resources and collective decision-making. Although the Winchester Co-Op Market is not a nonprofit, it is a “not-for-profit” business — meaning profits remain local and benefit the community rather than distant shareholders. Why Winchester — and Why Now Winchester’s agricultural heritage plays a major role in the project’s momentum. Both Michael and Christina see renewed interest in local farming, regional food systems, and sustainable purchasing habits. As consumers increasingly question where their food comes from, the co-op offers an alternative — one that supports local growers, producers, and makers while strengthening the local economy. Janet compares the vision to open-air markets found throughout Europe: places where food shopping feels personal, local, and deeply connected to community life. While the Winchester Co-Op won’t mirror those markets exactly, the spirit remains the same — neighbors supporting neighbors. Building a Grocery Store Takes More Than Good Intentions Starting a cooperative is not a quick or simple process. Christina makes it clear that this isn’t something that happens over a few planning meetings. The board follows a national startup framework supported by the Food Co-Op Initiative, which emphasizes long-term sustainability over speed. Across the country, some cooperatives spend years building membership before opening their doors. The Winchester group has already developed a strategic plan — a detailed roadmap outlining membership goals, timelines, feasibility studies, and funding benchmarks. That plan guides every step forward. Importantly, the effort remains entirely volunteer-driven. “No one’s getting paid,” Christina explains. Board members donate their time, skills, and energy because they believe deeply in what the co-op can mean for the community. Membership: The Engine That Moves Everything Forward At this stage, membership is the foundation of the entire project. A Winchester Co-Op membership is a one-time $200 household investment. Each household receives one vote, reinforcing the democratic structure of the organization. Members help decide everything from product priorities to how profits are eventually reinvested into the community. Membership funds don’t build shelves yet — they build credibility. These dollars support feasibility studies, professional consultants, market research, and planning expertise. Just as importantly, they demonstrate community buy-in to lenders and partners evaluating the project’s viability. Christina emphasizes that you don’t have to be a member to shop at the store once it opens. Membership simply allows residents to shape the vision and guide decisions. Strength in Numbers While $200 may seem small on its own, collective participation creates real momentum. Janet draws a parallel to community fundraising models — where individual contributions add up quickly when hundreds of people believe in the same goal. The co-op relies on that exact principle. The response so far has been encouraging. Community picnics and informational events have drawn stronger attendance than expected, fueling both enthusiasm and confidence. Even supporters from outside the region have joined — including former residents and seasonal visitors who want to invest in Winchester’s future. Volunteers: The Heart of the Movement Not everyone can afford membership — and the board understands that. Volunteers play an equally vital role. At this stage, the co-op relies on community members willing to help spread the word, attend events, and lend professional skills when possible. From marketing and planning to outreach and research, every contribution matters. To support this next phase, the organization is preparing for a volunteer recruitment fair in February, preceded by two major educational events in January. Learning from a National Voice To help residents better understand cooperatives, the Winchester Co-Op Market is welcoming , author of Grocery Story: The Promise of Food Co-Ops in the Age of Grocery Giants. Steinman brings international experience, having served as an elected director of Canada’s largest consumer retail co-op. His work explores how food systems evolved — and how communities can reclaim them. Two events will anchor his visit: Both events emphasize conversation, education, and community connection — complete with shared food and local collaboration. Creating Community Through Food Beyond logistics and planning, one theme echoes throughout the conversation: connection. Christina describes cooperatives as places with a distinct feel — a different energy, smell, and rhythm than traditional grocery stores. They are spaces where food becomes a gathering point, not just a transaction. Michael adds that co-ops across the country form a tight-knit network, sharing lessons and supporting one another’s growth. Winchester’s effort is part of something much larger — a national movement focused on rebuilding local food systems. Staying Informed and Getting Involved For residents interested in following the journey, the Winchester Co-Op Market offers multiple entry points: Membership opportunities Volunteer sign-ups Educational events A regularly published newsletter cleverly titled “The Local Beets” The newsletter shares project updates, explains cooperative principles, and highlights how local food choices can impact families and communities. A Vision Built Together As the conversation closes, one message rings especially clear: this project isn’t about groceries alone. It’s about preserving local identity. It’s about keeping dollars circulating close to home. And it’s about giving Winchester residents a voice in how their food system works. The Winchester Co-Op Market remains a work in progress — but with growing membership, dedicated volunteers, and strong community interest, the foundation is firmly in place. /episode/index/show/thevalleytoday/id/39778165

Building Community Through Fitness: Inside Downtown Studios Unlimited 01/19/2026

Building Community Through Fitness: Inside Downtown Studios Unlimited A Warm Welcome to Wellness When Marcy Campbell greets newcomers at , she's not just welcoming them to a fitness class—she's inviting them into a family. As co-owner of this Luray-based group exercise studio, Marcy has spent decades transforming the way her community approaches health and wellness. In this episode of , she talks with host Janet Michael and co-host Gina Hilliard, president of the , to share her vision for accessible, enjoyable fitness. From the Eighties to Today: A Fitness Journey Marcy's story begins in the era of leg warmers and Jane Fonda workout videos. Together with her business partner Tammy Landis, she started teaching group exercise classes at what was then known as the Luray Fitness Center back in the 1980s and 1990s. However, their approach has evolved far beyond the aerobics craze of decades past. "We've always enjoyed and loved the idea of having a group exercise venue," Marcy explains, "just because some people aren't as motivated to do it independently as they would be with the help and support of others." Something for Everyone Today, Downtown Studios Unlimited offers an impressive array of classes designed to meet every fitness level and interest. The schedule includes everything from "Fit for Life"—a beginner-friendly class offered twice weekly—to more challenging options like cycling, step aerobics, and Tabata (a high-intensity interval training format). Moreover, the studio caters to those seeking mind-body balance. Gentle morning yoga classes provide stretching and relaxation, while evening sessions deliver more challenging workouts. Additionally, the studio offers bar Pilates, meditation with sound bath therapy, and even karate classes for ages six through adult. "We try to make sure that we offer classes that will fit all levels and all abilities," Marcy emphasizes. Furthermore, she personally helps newcomers find the right fit, ensuring they don't wander into a class that feels too intimidating or too easy. Breaking Down Barriers One of the studio's greatest strengths lies in its welcoming atmosphere. Marcy actively works to eliminate the intimidation factor that keeps many people from trying group fitness. When potential members express concerns about competition or judgment, she quickly sets the record straight. "Nobody really watches anybody but me because they're too worried about what I'm doing," she reassures. "It's very individualized, yet you're with your friends." Indeed, the studio has become a hub for building genuine connections. New residents frequently discover that Downtown Studios offers more than just exercise—it provides a pathway to community integration. As Marcy notes, many members have expressed relief at finally knowing people in their new hometown. Age Is Just a Number The studio's membership spans an remarkable age range. High school athletes come to improve their performance in track or basketball. Meanwhile, members in their eighties continue to maintain their strength and balance. This diversity creates a rich, multigenerational environment where everyone learns from each other. Marcy particularly emphasizes the importance of functional fitness as people age. "There's little things that as we get older, we wanna still be able to do," she points out, referencing everyday activities like reaching high shelves or playing with grandchildren. Consequently, the studio's strength and balance training helps members maintain independence and quality of life. Beyond the Workout Downtown Studios Unlimited also addresses mental and emotional wellness. Rich, the studio's meditation coach, leads sessions featuring sound bath therapy—a deeply relaxing experience that helps participants clear their minds and reset. "By the time you're over, you're kinda like, was that an hour?" Marcy laughs, comparing it to the timeless feeling of a good massage. Additionally, the studio has partnered with Forever Dancing Studio next door, which offers Jujitsu and Zumba. This collaboration allows members to access dual memberships, expanding their fitness options even further. A Higher Calling Throughout the conversation, Marcy's passion for community health shines through. She views her work not as a business venture but as a mission to promote wellbeing throughout Luray. "Any of us in the fitness industry, we're not in it just for ourselves," she reflects. "We're in it to promote health and wellbeing regardless if they come to us or they go somewhere else for it." This philosophy extends to her relationships with other fitness professionals. She regularly receives referrals from local physical therapists who recognize the value of continued exercise in a supportive group setting. Getting Started For those interested in joining this vibrant fitness community, Marcy recommends starting with the or website at . There, prospective members can view the full class schedule and sign up for sessions. Marcy personally reviews new registrations and reaches out to help newcomers find their perfect fit. Looking Ahead As the conversation wraps up, Gina announces upcoming Chamber events, including a and an . She also floated the idea of hosting a Women in Business event at Downtown Studios, allowing participants to sample different classes—an idea that Marcy enthusiastically welcomed. For anyone who made a New Year's resolution to get healthier, try something new, or simply meet more people in their community, Downtown Studios Unlimited offers a low-barrier entry point. As Marcy's newest member discovered, sometimes you fall in love with a place before you've even broken a sweat. /episode/index/show/thevalleytoday/id/39778090

Extension Office Friday: Meet Cynthia Fairbanks 01/16/2026

Extension Office Friday: Meet Cynthia Fairbanks A Local Returns to Serve Her Community The Northern Shenandoah Valley welcomes a familiar face to its agricultural community. Cynthia Fairbanks, a Clarke County native who grew up on her family's farm in Berryville, has returned home to serve as the new agricultural extension agent based in Warren County. Moreover, her role extends across the entire five-county region, filling a critical position that has remained vacant since the . On her very first day, Cynthia joins host Janet Michael and fellow agent Karen Poff on to introduce herself to the community. Despite having been on the job for less than eight hours, she radiates enthusiasm for the work ahead. From 4-H Member to Extension Professional Cynthia's journey to this position began in her own backyard. Growing up, she actively participated in 4-H and FFA, showing steers, goats, and pigs while her family operated a small cow-calf operation. Additionally, she raised meat goats throughout high school to sell. This early passion for livestock led her to Virginia Tech, where she initially pursued dairy science. However, she soon discovered that her interests lay more in the business side of agriculture than the science side. Consequently, she transitioned to agricultural economics, ultimately earning both her bachelor's and master's degrees in the field. "I really enjoyed the business side of education more than the science side," Cynthia explains during the conversation. The Internship That Changed Everything During her undergraduate years, Cynthia interned with the for two summers. This experience proved transformative. She worked alongside various agents, including Karen, gaining exposure to everything from financial programming to master gardener initiatives. "I was not aware of all the different opportunities while I was in 4-H myself," Cynthia admits. "It truly was a learning curve getting to see all of the different opportunities." That internship solidified her career path. When the Warren County position opened, she didn't hesitate. In fact, she and her fiancé moved from Bedford County, putting a new house under contract in just four days. Filling a Critical Gap Cynthia brings something unique to the table: expertise in agricultural economics. As Karen points out, the region hasn't had a farm business management specialist since Bill Whittle retired. While Cynthia serves primarily as an animal science agent, her current knowledge of agricultural economics addresses a significant need in the farming community. Furthermore, her master's work focused on incorporating data into farming practices. Her final project involved forecasting Virginia corn prices over five years in relation to climate change. This technical expertise, combined with her coding skills, positions her to help farmers make data-driven decisions about their operations. "Being able to take previous data and kind of forecast what that's gonna look like" represents just one of the valuable services she can provide, Cynthia notes. Building Relationships and Assessing Needs Rather than immediately launching new programs, Cynthia plans to spend her first year listening. She intends to attend events, shadow other agents like in Page County, and most importantly, survey the community to understand what farmers and producers actually need. "I don't wanna spend a lot of time on something that really isn't going to be quite effective to my audience in this area," she explained. "I wanna be as effective as possible by really getting the resources directly from the people that I'm going to be helping." Nevertheless, she's already brainstorming ideas. During her first day, she discussed implementing an embryology program with the local 4-H agent, drawing on her recent experience hatching chicks. The Advantage of Local Roots Being from the area gives Cynthia a distinct advantage. She already has established relationships throughout the five counties she serves. This familiarity with the region's agricultural landscape will help her hit the ground running. "There's a lot of perks with that," Cynthia acknowledged. "Getting to already have some relationships developed in these five counties that I'll be serving... will really help with this position." Janet emphasizes another benefit: "It's going to be great that you came into this, not necessarily knowing all of the extension things, so you're gonna be in a much better position to be explaining to people, oh no, but we also do this." Training and Professional Development Despite her impressive credentials, Cynthia faces a steep learning curve. In March, she'll attend a two-day agricultural agent onboarding at Virginia Tech, where she'll meet her cohort of new agents. Additionally, she'll participate in bimonthly training sessions at various agricultural research and extension centers across Virginia. These training opportunities excite Karen, who noted that agents get to visit facilities specializing in everything from fruit research to seafood production. "When you're in school, it's a lot of book work and not as much getting to see, touch, feel, and taste what practical applications are like," she observed. Continuing Essential Programs While Cynthia develops new initiatives, she'll also help maintain existing programs. These include pesticide recertification courses and spring drinking water clinics. Furthermore, she'll assist with general agricultural questions, even filling in for master gardeners during their off-season. As Karen reminded listeners, extension agents embrace the philosophy of "I don't know, but I'll find out." This approach proves essential because agricultural science constantly evolves. Karen recalled how recommendations about salmonella in eggs changed dramatically during her tenure, teaching her to preface answers with "from what we know today." An Open Door Policy Cynthia encourages community members to reach out through multiple channels. They can call the Front Royal office at 540-635-4549, email her at , or follow the Facebook page. The office maintains regular hours from 8 a.m. to 5 p.m. at the Warren County Government Center. "I am here to stay and I'm very excited to be here," Cynthia declared, music to Karen's ears after years of position turnover. Looking Ahead As Cynthia settles into her new role, she represents a new generation of extension agents—one that combines traditional agricultural knowledge with modern data analytics and business acumen. Her local roots, combined with her fresh perspective and technical skills, position her to serve the Northern Shenandoah Valley's agricultural community for years to come. For farmers and producers throughout the region, her arrival signals renewed capacity and fresh opportunities. Whether they need help with farm business planning, livestock management, or simply identifying a mysterious bug, Fairbanks stands ready to serve as their connection to Virginia Tech's vast research resources. Indeed, extension's mission continues: bringing university research to the people who need it most, one farmer, one question, and one community at a time. /episode/index/show/thevalleytoday/id/39747270

Community Health: The Power of Primary Care 01/15/2026

Community Health: The Power of Primary Care In this episode of Community Health series, host Janet Michael talks with Dr. Kevin Volkema, a board-certified family medicine physician at Primary Care Greenwood, about the critical importance of . From Chicago Suburbs to the Shenandoah Valley Dr. Kevin Volkema's journey into medicine began with a simple nudge. Growing up in Wheaton, Illinois, just outside Chicago, he received encouragement from two unlikely sources during high school: his own primary care physician and his chemistry teacher. Both pulled the 16-year-old aside and suggested he consider a career in medicine. Initially, Dr. Volkema didn't think much of their advice. However, during his sophomore year at the University of Illinois, he decided to take a leap of faith. He earned his EMT license and began volunteering at a clinic for the uninsured. That experience changed everything. "I really, really enjoyed that year," Dr. Volkema recalls. "Most importantly, I enjoyed working at that clinic for the uninsured. That's really where the foundation grew of this appreciation for community health and community service and this grassroots effort of making change for individuals." Today, Dr. Volkema serves as a board-certified family medicine physician at . He splits his time between patient care and his role as regional medical director, bringing both clinical expertise and administrative insight to the growing Winchester community. He moved to the area this past summer with his wife, a neonatologist at Valley Health, after completing a stint in Charlottesville where she finished her fellowship. The Power of One: Understanding Primary Care's Impact When most people think of healthcare, they envision dramatic scenes from television—emergency rooms, operating theaters, intensive care units. Yet Dr. Volkema emphasizes that this high-stakes, acute care represents only a fraction of actual healthcare delivery. "The reality is that's not the majority of health or the majority of healthcare," he explains. Primary care, by contrast, serves as the quarterback, the home base, the front door to the healthcare system. The statistics backing this claim are remarkable. According to a major study published in JAMA, just one primary care physician for every 10,000 people produces measurable effects: decreased mortality, reduced hospitalization rates, fewer emergency room visits, lower healthcare costs, and improved chronic disease management. "One person could affect 10,000 lives," Dr. Volkema emphasizes. "That's a pretty huge impact." More Than Just Availability: The Three A's of Primary Care Dr. Volkema shares wisdom from one of his mentors, who told him that patients care about three things when choosing a primary care physician: they want someone who is able, affable, and available. Fail on any of these three, and success becomes impossible. Increasingly, availability has become the biggest challenge. This explains why many people default to urgent care facilities—they're open when patients need them. Nevertheless, urgent care cannot replace the continuity and comprehensive oversight that primary care provides. Valley Health has recognized this critical need and made substantial investments in primary care infrastructure. The organization has built new clinics, including the Greenwood location where Dr. Volkema practices, remodeled existing facilities, and aggressively recruited physicians to serve the growing community. Building Relationships That Save Lives Primary care thrives on continuity. Dr. Volkema particularly enjoys seeing entire families—parents, grandparents, and children—because understanding family dynamics provides crucial context for individual health. "Who you live with, how you sleep, if you're stressed, if you are eating a healthy diet, if you exercise—those are gonna influence everything," he notes. "But if I don't even understand the basics about who you are as a person or how your life works, how am I supposed to help you with your chronic medical conditions?" This relationship-building extends beyond physical health. Surprisingly, primary care serves as the largest provider of mental health services in the United States. When people experience depression, anxiety, or grief, they typically turn to their primary care physician first—not because PCPs are psychiatrists, but because patients trust them. "We've built that relationship. We've put in the effort to develop that connection with them so that when things do arise, they feel comfortable talking with us," Dr. Volkema explains. The Four Horsemen: Preventing Chronic Disease Dr. Volkema frames chronic disease management around four pillars, sometimes called "the four horsemen": cardiovascular disease, metabolic disease, neurodegenerative diseases, and cancer. Much of primary care's preventive focus centers on delaying or preventing these conditions from developing. Through lifestyle modifications and mindful attention to habits, patients can potentially push back diagnoses by a decade or more. Instead of developing a chronic condition at 55, thoughtful prevention might delay onset until 65 or 75. Importantly, Dr. Volkema stresses that it's never too late to start. Impressive research demonstrates that individuals 65 and older who begin exercise and weightlifting routines show measurable improvements in bone density, muscle mass, metabolic health, and overall function. "There's never a time that's too late to start," he assures patients of all ages. "It can always make a difference." Bridging the Gap Between Generalist and Specialist Primary care physicians sometimes face skepticism about their breadth of knowledge compared to specialists' depth. Dr. Volkema acknowledges this reality while highlighting two significant advantages primary care physicians possess. First, there's that crucial continuity of care. A specialist may know everything about one body system, but they lack the benefit of a 3-, 5-, or 15-year relationship with the patient. They don't understand the full context of someone's life, medical history, and individual circumstances. Second, primary care physicians identify and fill gaps in care. When Dr. Volkema sees patients who have only followed with specialists, he consistently discovers concerning omissions: missed cancer screenings, unknown medication interactions, and unassessed common medical conditions. "It's keeping an eye on all these different facets of an individual's life and an individual's care to make sure that there's not only a hyper fixation on one type of problem or one concern, and that all the other factors are still being addressed as well," he explains. Practical Access: Getting Care When You Need It Valley Health Primary Care Greenwood currently employs five providers—three physicians, one physician assistant, and one nurse practitioner. Three additional physicians will join the practice in 2026, with one starting in May and two more in July. All providers are accepting new patients, dispelling the common misconception that no one is taking new patients in the area. Patients can research providers at or . The practice offers same-day appointments for urgent needs, though it's not a walk-in urgent care facility. Patients must call to schedule, but the practice holds multiple same-day slots specifically for this purpose. Additionally, a physician assistant dedicates her entire schedule to same-day patients, providing crucial access for both established and new patients. The Greenwood location also features a full-service lab open from 7:00 AM to 5:00 PM, Monday through Friday. Any Valley Health patient can have blood drawn there, regardless of which Valley Health physician ordered the tests. This convenience factor has proven particularly valuable for patients who work in different areas than where they live. When to Seek Care: Earlier Is Better Dr. Volkema emphasizes the importance of seeking care early in an illness. Treatments for conditions like influenza work most effectively when started soon after symptom onset. Tamiflu, for example, provides maximum benefit when begun early in the disease course—the same principle that applies to COVID antivirals like Paxlovid. The practice offers same-day testing for strep throat, influenza, and COVID-19, with results available in 15 to 20 minutes. This rapid turnaround helps patients get appropriate treatment quickly, especially important during seasons when multiple viruses circulate simultaneously. For individuals with complex medical needs who require immediate primary care—perhaps after a hospitalization or recent move to the area—Valley Health operates a transition clinic on Amherst Street near the hospital. This clinic provides bridge care while patients establish with a long-term primary care physician. The Path Forward As Winchester's Greenwood area continues its explosive growth—transforming from farmland into a bustling commercial district—Valley Health's investment in primary care infrastructure positions the community for better health outcomes. Dr. Volkema's message remains clear and hopeful: primary care access exists in the Shenandoah Valley, providers are accepting new patients, and establishing that crucial relationship with a primary care physician represents one of the most impactful health decisions anyone can make. Whether you're managing chronic conditions, seeking preventive care, or simply need someone who knows your complete health story, the door to primary care stands open. The question isn't whether you can find a primary care physician—it's whether you'll take that first step toward better health. After all, as the research shows, one physician really can change 10,000 lives. Perhaps it's time to let them change yours. /episode/index/show/thevalleytoday/id/39737045

Small Business Administration: From Small Potato to Big Business 01/14/2026

Small Business Administration: From Small Potato to Big Business Humble Beginnings in a Feed Store Sarah Cohen never imagined she'd spend her life making potato chips in rural Virginia. Growing up in Washington, DC, where she worked in her family's restaurant and hotel business from age 12, she learned work ethic early. However, manufacturing knowledge? That came later—much later. In her twenties, Sarah launched in an old feed store in Middletown, Virginia. The setup was as bare-bones as it gets. "We had wooden floors," she recalls, still sounding slightly incredulous. "I know it sounds like the 1800s." The operation ran on 1960s equipment, and workers literally carried potatoes through the office to reach the peeler. Most remarkably, they stirred batches of chips with a garden rake. "I thought we must be the absolute most inefficient chip factory in the world," Sarah admits. Nevertheless, something magical happened. The local community grew curious, came to watch, tried the chips, and became advocates. That grassroots support hasn't stopped since day one. The Power of Transparency From the beginning, Route 11 did something unusual for its time: they installed viewing windows. Initially, this decision stemmed from necessity rather than marketing genius. Without a packaging machine during the first year or two, the company hand-packed chips and relied on customers coming directly to buy them. The window gave visitors something to do besides standing awkwardly in a "weird little wooden building." Before long, tour buses arrived. People came out of sheer curiosity to watch food being made—a rarity in manufacturing. When Route 11 moved to Mount Jackson in 2008, the town made "fry viewing" a stipulation of the deal. Sarah and her business partner Mike embraced this transparency wholeheartedly. "We're very shameless about just showing it as it is," Sarah explains. "This is the real deal. This is how something is made." Today, this openness feels prescient. Craft breweries and artisan food makers routinely showcase their processes, but Route 11 pioneered this approach decades ago. The Partnership That Changed Everything Running a chip factory with breaking-down equipment from the 1960s proved exhausting. Sarah attended food shows unable to sell with confidence because she couldn't guarantee production without breakdowns. Then came a serendipitous encounter in a Winchester bar. Mike, who had been "fixing lawnmowers in his diapers," loved the product but saw room for improvement. An Army veteran with an engineering mindset, he brought manufacturing vision and intensity to complement Sarah's creative approach. "We are very different types of people," she notes. "He's very engineer brain, sees the world in very black and white terms, whereas I'm much more muddled." Mike's obsession with preventive maintenance transformed the operation. Eighteen years later, visitors consistently comment that the equipment looks brand new. "That's because we take care of it," Sarah says simply. "We baby it and pamper it." This philosophy stands in stark contrast to many manufacturers who adopt a "run it until it breaks" mentality. As the conversation reveals, preventive maintenance literally saves money, especially in today's world of long lead times for parts. Route 11 maintains stockpiles of commonly needed components because they can't assume availability when equipment fails. Keeping It Simple: The Ingredient Philosophy Route 11's chips contain a remarkably short ingredient list. This minimalism serves multiple purposes. First, it lets potato chips taste like potatoes—a revolutionary concept in an industry often dominated by artificial flavors and additives. Second, it reduces exposure to recalls. As Sarah explains, "The more ingredients a product has, the more exposure you have to a recall. If one ingredient gets recalled, then you've gotta pull all that product." The company operates as a gluten-free certified facility with only one allergen: dairy, found in trace amounts in their dill pickle chips. They've developed careful protocols for running dairy-containing flavors at the end of the day, followed by thorough cleaning. Interestingly, Route 11 pioneered the dill pickle chip flavor—now ubiquitous in the snack aisle. Sarah, who enjoyed mixing pickle juice with her potato chips and grilled cheese sandwiches, decided to formalize the combination. The flavor garnered press coverage, morning show appearances, and a mention in Oprah's Magazine. "It's the closest thing we've actually formulated," Sarah says. "It's our version of a Doritos." The Costco Courtship Route 11's relationship with Costco began unexpectedly. The buying team discovered their dill pickle chips at a Leesburg deli and started calling. Sarah, having just moved to Mount Jackson, felt unprepared. "I was nervous about it," she admits. Costco persisted, eventually sending their buying team to the facility. They offered flexibility: "Just do what you're comfortable with. You tell us what you can do." This approach proved crucial for a small manufacturer wary of overextending. Today, Route 11 supplies Costco's northeast region—roughly 20 Virginia warehouses. They've learned that many small businesses mistakenly believe they must supply all Costco locations nationwide. Regional arrangements exist precisely for companies like Route 11. Supplying all 90 warehouses would require two to three truckloads weekly—essentially their entire production capacity. "We need a separate Costco production facility to be able to maintain this," Sarah jokes. Instead, they've found their sweet spot: getting chips into as many Virginia locations as possible while maintaining quality and reliability. Costco's rigorous annual audits have elevated Route 11's standards. "Their standards are higher than anybody's," Sarah notes. While the company would maintain high standards regardless, having customers with such exacting requirements pushes continuous improvement. The Flavor Balancing Act Route 11 currently offers eight flavors plus seasonal varieties, including the cult-favorite Yukon Golds. When Yukon Gold season arrives, the company experiences what they call "the Gold Rush"—digging, cooking, and shipping the chips as fast as possible before they sell out. However, Sarah learned a counterintuitive lesson about flavors: more doesn't equal better. "I was very delusional," she admits about her early vision. "I thought everybody's gonna love the chips so much, they would take one of each bag." Reality proved different. People have favorite flavors, and for all potato chip companies, most customers reach for the classic salted variety. Route 11's lightly salted chips represent 60% of sales. When slower-moving flavors like Chesapeake Crab occupy shelf space, they create holes where the lightly salted should be, hampering overall sales velocity. Consequently, Route 11 actually offers fewer flavors now than when they started. To introduce a new flavor, they must discontinue an existing one. This disciplined approach extends to their mission statement, which Sarah describes as "not very exciting": make a great product in a clean and safe environment. For a single-facility operation, one recall could prove catastrophic. Larger manufacturers can shift production to different locations; Route 11 has no such luxury. Crisis and Innovation: The Ukraine Connection The war in Ukraine delivered an unexpected blow to Route 11. Ukraine supplies 90% of the world's sunflower seeds, and when shipping stopped, the entire vegetable oil market seized up. "This is how we're gonna go out of business because we can't get any oil," Sarah remembers thinking. Their oil supplier found peanut oil—more expensive and carrying the stigma of being peanut oil—but something proved better than nothing. Route 11 had to apply different labels to every single bag, creating what Sarah describes as a "dizzying" OSHA hazard. Fortunately, the situation lasted only a couple months, and loyal customers understood. Yet this crisis sparked innovation. While desperately searching for sunflower oil, Sarah discovered a North Carolina farmer preparing to press his own oil. Soon, Route 11 will receive their first tractor-trailer load of oil from this farmer—just five hours away. For the first time, they'll purchase directly from a farm rather than through distributors. "I would not have necessarily found him had we not been turning over every single rock," Sarah reflects. This development aligns perfectly with Route 11's original vision of being regional, local, and sustainable. They already work with local potato growers in Dayton, Virginia, and certified organic sweet potato growers in Mattaponi, Virginia. Adding a sunflower oil supplier completes the circle. The Sweet Spot of Growth Route 11 now employs 53 people and operates on a four-day, 10-hour workweek. They cook during the day, with no Saturday or night shifts. This schedule reflects a deliberate choice about growth and quality of life. "We could add another shift if we wanted to," Sarah acknowledges. However, additional shifts mean accelerated equipment wear, increased maintenance costs, and the prospect of 2 a.m. phone calls about breakdowns. "That's the beauty of having your own business," she says. "You can make decisions like that. We know what we can manage." This philosophy recognizes a truth many businesses miss: there's a profitability sweet spot. Beyond a certain point, scaling up means doing more work for proportionally less profit. Route 11 has found their equilibrium—large enough to matter to suppliers, small enough to maintain quality and control. Instead of adding shifts, they've focused on optimization. Recent investments include a bigger water line for faster cleaning, an additional warehouse for better organization, and new oil tanks for receiving directly from farmers. These improvements help them "eek out more pallets of product" without fundamentally changing their operational model. Retail and Tourism: The Other Revenue Stream While wholesale accounts like Costco generate significant volume, Route 11's retail operation remains vital. The facility welcomes visitors who tour the production area, purchase chips, and browse merchandise including t-shirts and tins. The company ships nationwide, serving customers far beyond their regional grocery footprint. This retail presence serves as their primary marketing channel. People experience the product, see how it's made, and become evangelists. The model has proven so successful that Mount Jackson now hosts an annual Tater Fest—a potato-themed festival celebrating the town's most famous product. Lessons from the Trenches When asked what advice she'd give aspiring food manufacturers, Sarah's immediate response is characteristically honest: "Don't do it. Whatever you do." Then she elaborates more seriously. Small business ownership is all-consuming, like having children. Everything that can go wrong does go wrong. Success requires time, money, deep pockets, and support systems. Sarah deliberately avoided investors, unwilling to be "enslaved" to return-on-investment demands or have others dictating shortcuts for profit. Realism matters, but so does a touch of delusion. "If I had been realistic, I never would've done it," Sarah admits. Vision must balance with number-crunching. She credits the Small Business Development Center where Bill helped her develop a business plan and understand concepts like breakeven points. The timeline proves sobering: Route 11 took nearly seven years to break even. During that period, Sarah worked part-time at a pizzeria while her co-founder worked as a line cook at the Wayside Inn. They put every dollar back into the business, personally making no money. "You have to be in your twenties," Sarah jokes. The energy and resilience required make this a young person's game. When people call seeking mentorship while envisioning running their company from a beach in St. Barts, Sarah's response is blunt: "No, sorry. If you're already envisioning yourself running your company from the beach, you probably should not even start." Manufacturing demands on-site presence. It's like being a conductor, orchestrating multiple moving parts simultaneously. Customers calling with problems don't want to hear ocean waves in the background. Looking Ahead Route 11's future involves maintaining and growing thoughtfully. The pandemic forced a holding pattern, but Sarah feels ready to resume trade shows and active selling now that they've optimized production capacity. Challenges loom, particularly federal government layoffs affecting the DC market—a significant customer base for Route 11. Many restaurants are closing due to reduced lunch business, and Route 11 has been part of that ecosystem. Adaptation will be necessary. Yet Route 11's greatest strength remains reliability. "The most important thing about selling to somebody is that you're reliable," Sarah emphasizes. Potato chips move quickly, and if you can't deliver on time, customers find alternatives. Route 11's commitment to reliability has built trust that transcends market fluctuations. From wooden floors and garden rakes to Costco shelves and 53 employees, Route 11 Potato Chips embodies the American manufacturing dream—not the fantasy version where entrepreneurs run companies from tropical beaches, but the real version requiring grit, adaptability, community support, and an unwavering commitment to quality. As Cohen surveys her 20,000-square-foot facility, the journey from that cramped Middletown feed store seems both improbable and inevitable. "It's just a very interesting story," she says with characteristic understatement. For anyone who's ever tasted a Route 11 chip—crispy, perfectly salted, tasting unmistakably like actual potatoes—the story is more than interesting. It's inspiring. /episode/index/show/thevalleytoday/id/39728975

Eight Bars, One Bourbon: The Old Town on the Rocks Challenge 01/13/2026

Eight Bars, One Bourbon: The Old Town on the Rocks Challenge A Toast to Community Spirit Winchester's Old Town district is shaking off the post-holiday blues with a spirited comeback. In this episode of , host Janet Michael and Brady Cloven, Executive Director for , recently embarked on what they jokingly called "research"—a Friday afternoon bar crawl previewing , a revived cocktail competition set for January 16-18, 2026. The event marks the return of a beloved tradition that disappeared during COVID. After a five or six-year hiatus, Brady and his team approached the original organizers to revive the competition. "They said, cool, we'll give you the ownership of it. Do what you want with it," Brady recalls with a laugh. A New Focus on Main Street This year's competition takes a more focused approach than its predecessor. Rather than spreading across the entire city, Old Town on the Rocks concentrates exclusively on the Old Town Walking Mall and Main Street district businesses. "We're the Main Street Program and our region and our scope is the Old Town District," Brady explains. While future years may expand to include establishments like Oak Stone or Crush, this inaugural revival keeps things tight and manageable. The strategy serves a dual purpose: showcasing the creativity of local bartenders while driving business during one of the slowest months of the year. "Everybody backs off from being out after the holidays," Brady notes, "but this is trying to push them through for a weekend and say, hey, there's still things to do down here." Stop One: Hideaway Cafe's Coffee Cocktail Mastery The duo begins their journey at , where co-owner Greg Armstrong has transformed a coffee shop into an unexpected cocktail destination. Located in the big green building on the corner of Cork and Loudoun—the old Bargain Corner for longtime Winchester residents—Hideaway boasts a unique advantage: a full espresso bar alongside its liquor license. Greg's background reveals a passionate hobbyist turned professional. Years ago, he took a bartending course as a gift, but his instructor quickly realized Greg's extensive knowledge. "The guy who was teaching the course realized that he would go through what was in the text, and then turn to me and say, what do you know about it?" Greg remembers. "And I would talk for half an hour about whatever it was." The Long Winter's Night Manhattan For the competition, Greg crafted the Long Winter's Night Manhattan, a sophisticated twist on the classic Black Manhattan. Instead of traditional vermouth, he uses Amaro—an Italian botanical liqueur—then adds Licor 43 (Cuarenta y Tres), a Spanish cordial with 43 infused botanicals that brings vanilla and citrus notes. A touch of Amarena syrup rounds out the cherry flavors. "It's got really good flavor," Brady observes after his first sip, noting the lingering spice from the whiskey and botanicals. Janet agrees enthusiastically, remarking that the alcohol doesn't overpower the complex layers—a common pitfall in bourbon-forward drinks. Greg's bar operates on an unconventional schedule. Patrons can order cocktails from 9 AM until closing, though Greg admits morning orders tend toward Irish coffees and espresso martinis. The cafe closes Mondays for administrative work, opens 9-2 on Tuesdays, 9-5 Wednesday through Saturday, and 9-4 on Sundays. Special evening events extend hours to around 7 PM, all posted . Stop Two: V2's Nerdy Indulgence Next, Janet and Brady head to V2, where GM/bar manager Courtney has prepared something entirely different. The restaurant, which has anchored Old Town for 23 years, recently expanded its beverage program and just secured an ABC license for its sister restaurant, . Courtney's creation, the Red Eye Mordor, draws inspiration from an unexpected source: the 25th anniversary re-release of Lord of the Rings, screening the same weekend as the competition. "I'm a huge Lord of the Rings fan, as well as my boyfriend," Courtney explains. "I kind of just wanted something that inspired me from the movie, plus to kind of nerd out with it." A Coffee-Based Journey to Middle Earth The cocktail combines coffee with a hint of spice, referencing Frodo's sleepless journey into the fiery realm of Mordor. Edible gold glitter symbolizes the One Ring, while red glitter on top adds visual drama. When Janet admits she's never seen Lord of the Rings, Brady looks genuinely shocked. "This drink is literally going to be my introduction to Lord of the Rings," she laughs. After tasting, Brady's eyes widen. "Oh my gosh, it's like a spiced hot chocolate," he exclaims. "It lingers a lot in a good way." Janet agrees, noting that even non-coffee drinkers would appreciate the balanced flavors. Courtney's creative process involves considerable trial and error—and drinking. While developing the Red Eye Mordor, she struggled to identify a missing ingredient, complicated by recovering from illness. "Two days I'm stewing on this," she recalls. "I finally figured it out. I'm not gonna say 'cause it's a secret ingredient, secret recipe." Beyond the competition, V2 offers an extensive menu featuring fresh pasta and a growing tequila collection. Their happy hour runs 4-6 PM Monday through Friday, with a special Saturday morning happy hour featuring dollar oysters. The restaurant operates 11:30 AM to 9 PM Monday through Saturday. Stop Three: Roma's Warm Surprise The final stop brings Janet and Brady to Roma, known primarily for pizza but hiding a sophisticated bar program. Chris, the bartender who created the competition entry, isn't present, but his Smooth Like Butta cocktail speaks for itself. This drink stands out as the only warm cocktail in the competition—a bold choice that initially makes Brady hesitant. "I'm not a huge fan of warm drinks," he admits. The cocktail features Elijah Craig Rye, house-infused apple brandy, house citrus shrub, and a touch of butter. Defying Expectations After the first sip, Brady's skepticism evaporates. "Oh, that is smooth like butta," he marvels. Janet, equally impressed, confesses her initial doubts: "I had my doubts, but all of my doubts have now been erased. This is amazing." The butter element proves particularly striking. "It even tastes like butter," Janet observes. "After you're done, you can feel it on your lips." Brady nods enthusiastically, calling the experience "insane." The warm cocktail's timing couldn't be better. While the preview happens on a mild 60-degree rainy day, the actual competition weekend will likely bring temperatures in the 30s or 40s—perfect weather for a warming drink. The Competition Framework Old Town on the Rocks features eight participating establishments: Hideaway Cafe, Roma, V2, Wine Room, TT Walls, The Half Note Lounge, Bistro Sojo, and Uno's (located under the George Washington Hotel). Each venue creates a unique cocktail using Elijah Craig bourbon, courtesy of sponsor Heaven Hill. The competition runs two parallel tracks. A panel of four judges—including Charlie Fish, one of the original Winchester on the Rocks organizers—will evaluate drinks using a standardized rubric. The winner receives a trophy provided by Elijah Craig. Simultaneously, fan voting occurs via QR codes at each location, determining the People's Choice winner. "I think it's a good way to have four judges who are all very interested in Old Town and live here, work here," Brady explains. However, Janet acknowledges that many restaurants value the popular vote even more than the judges' trophy. "They wanna know how many votes did they get as the most popular. That means a lot more to them sometimes." and stepped up as sponsors after Brady reached out following a suggestion from Caleb at Roma. "Just like that we did and they came and we had a conversation," Brady recalls. "I said, here's what we're thinking. They said, we'd love that idea." Beyond the Bourbon The event serves a larger mission for Winchester's Main Street Program. Brady pushes back against the perception that Old Town hibernates during winter months. "I don't think that Old Town goes into hibernation mode," he insists. "I think you just have to really look, and there are a ton of things that we have that can pull you indoors." He points to four museums within walking distance, an emerging arts district featuring and Polka Dot Pot, and the ongoing holiday market at ShenArts. "There is always something to do when it gets colder," Brady emphasizes. "You just still look a little harder, and we're hoping to push that forward." The timing also addresses a critical business challenge. January represents a financial lurch for small businesses—customers are waiting on tax returns, recovering from holiday spending, and generally reluctant to venture out. "It's still very important to support your small businesses," Brady urges. Even those who can't attend can help by sharing event information on social media. A Culinary Hub's Diversity Throughout their afternoon journey, Janet and Brady repeatedly note Old Town's remarkable diversity. "Everything is very unique down here," Janet observes. "You're not gonna walk up and down the mall or even on the ancillary parts and find exactly the same thing." The three cocktails they sample prove her point. From Hideaway's sophisticated Manhattan variation to V2's nerdy espresso martini to Roma's buttery warm concoction, each establishment brings distinct creativity to the same base spirit. "We've had a Manhattan, an espresso martini, and now a nice warm mock cider drink," Brady summarizes, still marveling at the variety. This diversity extends beyond beverages. V2 makes syrups in-house and infuses its own spirits. Courtney recently experimented with homemade limoncello for the group's new restaurant, Mangia, using V2 as her "guinea pig." Hideaway leverages its espresso equipment to create coffee cocktails other bars can't replicate. Roma operates Alesatian Brewery upstairs while serving creative cocktails downstairs. The Road Ahead As Janet and Brady wrap up their preview—admittedly feeling the effects of three bourbon drinks—they reflect on the challenge ahead. "We have eight different restaurants participating. We've only hit three," Brady notes with a laugh. "And at this rate, we may not hit more than... we may not hit. This may be the only three that we do." The bourbon requirement, while creating cohesion, presents its own challenge. "It's great because I love bourbon," Brady admits. "It's not great because when you're trying to drink eight bourbon drinks..." He trails off, closing one eye dramatically. Despite the research hazards, both hosts express genuine excitement for the competition's potential. The event represents more than just cocktails—it's about community resilience, creative expression, and proving that Old Town thrives year-round. For those planning to participate, Brady recommends spreading the experience across the full weekend rather than attempting all eight venues in one night. "You have plenty of opportunity to come in and try these drinks at all these different places," he suggests diplomatically. Raising the Bar Old Town on the Rocks ultimately celebrates what makes Winchester's downtown special: independent businesses run by passionate people who genuinely care about their craft. Greg's encyclopedic alcohol knowledge, Courtney's nerdy creativity, and Chris's willingness to experiment with warm butter cocktails all reflect a community that refuses to phone it in. As Janet becomes a newly minted VIP at Hideaway (complete with keychain proof), she embodies the event's spirit—locals discovering new dimensions of familiar places, supporting neighbors, and finding reasons to gather during the coldest, darkest months. "Just share it on Facebook," Brady urges those who can't attend. "You don't have to come out for Old Town on the Rocks. You can just share it, 'cause people may see it and want to go out." In the end, that's what community looks like: raising a glass together, even when it's cold outside. Old Town on the Rocks takes place January 16-18 throughout Old Town Winchester. Find more information at or search "Friends of Old Town" on Facebook and Instagram. /episode/index/show/thevalleytoday/id/39709740

Building Disaster-Ready Communities 01/12/2026

Building Disaster-Ready Communities The Red Cross Does More Than You Think When most people hear "," they immediately think of blood drives. However, as Deborah Fleming, Executive Director of the , explains to host Janet Michael, disaster relief and recovery represent a massive—and increasingly critical—portion of the organization's mission. Deborah oversees operations across 11 counties spanning West Virginia, Maryland, and Virginia, including Berkeley, Jefferson, Morgan, Hampshire, and Hardy counties in West Virginia; Washington County in Maryland; and Shenandoah, Frederick, Warren, Clarke, Page counties and the city of Winchester in Virginia. Beyond blood drives, the chapter provides training services like CPR and first aid, supports military families, and most importantly, coordinates disaster response and recovery efforts. A Growing Threat We Can't Ignore The statistics paint a sobering picture. Disasters are increasing in both frequency and intensity every year. While the Shenandoah Valley hasn't experienced catastrophic events on the scale of recent flooding in Southwest Virginia or the devastating wildfires in California, Deborah warns that complacency could prove dangerous. "These disasters are happening more rapidly, and their intensity is greater," she explains. "We haven't had the big disasters like we're seeing right now in California, but unfortunately we do expect that we're gonna be seeing more of those types of things." Moreover, the landscape of disaster response is shifting dramatically. Federal support through FEMA has been cut, and the focus is returning to local communities. This represents a significant reversal from the post-Katrina era when federal disaster response expanded considerably. "After Katrina, that's where FEMA expanded, because it's really difficult for one community to come up with the resources they need," Deborah notes. "So now that we're headed back in that direction, it's really important that each member of the community is prepared for themselves, but also to support the community that they live in." Building Your Emergency Kit: Beyond the Basics Deborah emphasizes that preparation begins at home. The first essential step involves creating an emergency kit that can sustain your household for a minimum of three days—though she strongly recommends preparing for two weeks. The kit should include one gallon of water per person per day, non-perishable food, medications, hygiene products, a battery-operated or crank radio (particularly NOAA weather radios), flashlights with extra batteries, a first aid kit, copies of important documents like passports and driver's licenses, and cash. Interestingly, Janet raises an important point during the conversation: emergency kits need regular updates as life circumstances change. She admits that despite maintaining a basement emergency kit for years, she never added supplies for her dogs after adopting them—no extra collars, leashes, pet food, or medications. Deborah validates this concern, explaining that pets are now accepted in Red Cross shelters because people often refuse to evacuate without their animals, putting themselves in dangerous situations. She recommends not only including pet supplies in emergency kits but also researching which hotels accept pets in advance. Making a Plan: When Technology Fails Having supplies represents only half the equation. Deborah stresses that families must also create comprehensive evacuation and communication plans. "How do I get out of the house? Do we have phone numbers that we have shared with other people so that they can get ahold of us?" she asks. "Do we have a meeting place? Do we know where the centers are that are most likely gonna be a place of support for us?" Critically, these plans cannot rely solely on smartphones. Deborah emphasizes writing down essential phone numbers and information because communication systems may fail during disasters. This is where AM radio becomes invaluable—a point that resonates strongly with the podcast's station owner, Andrew. "If your phone is not down, having those apps so that you can get the correct information as well," Deborah explains. "But of course we do communicate with the AM radio stations to make sure that we can allow people to know what is going on at any given time." For families with children in different locations during the day or household members with sensory conditions who might hide during emergencies, practicing evacuation plans becomes even more crucial. She recommends running through these plans several times a year. The Disaster Leadership Academy: Coordinating Community Response Recognizing that effective disaster response requires coordination among multiple organizations, Deborah announces the launch of a Disaster Leadership Academy. This initiative aims to bring together government agencies, nonprofits, businesses, and community members to ensure everyone understands their role when disaster strikes. "When disaster strikes, effective communication and coordination of leadership is essential in helping the community become resilient," Deborah explains. "When you have a lot of players, which you need in a disaster, if they aren't coordinated and talking with each other, they're gonna be tripping over each other." The academy doesn't compete with existing structures like VOADs (Volunteer Organizations Active in Disaster) but rather helps people discover and engage with these resources. Different communities have different needs—what Shenandoah County requires may differ drastically from what the city of Winchester needs based on geography alone. Deborah illustrates the importance of coordination with a practical example: if one organization opens a shelter without communicating this information, another might open a competing shelter, leaving disaster victims confused about where to seek help. Similarly, when people donate supplies without a coordinated distribution plan, those resources can go to waste. The academy will include simulations and mock Multi-Agency Resource Centers (MARCs), typically coordinated by emergency management, which bring together all organizations that can support disaster recovery. These exercises reveal not only what each organization does but also what they don't do, helping identify gaps in community preparedness. Community Mobilization: Your Neighbor Needs You Beyond organizational coordination, Deborah envisions a network of trained community members—ideally someone on every block or every two blocks—who know what questions to ask and where to direct neighbors for resources during emergencies. "Just imagine if you had somebody on every block of every community or every two blocks that were trained to know what questions to ask, where to go if there's a fire in your community, to get those resources to those people," she says. "What an amazing resource that would be." This grassroots approach proves particularly valuable for "minor" disasters—though Deborah acknowledges they're anything but minor to those experiencing them—like single-family or multi-family fires where residents lose everything. The commitment required isn't overwhelming. Deborah notes that even highly engaged Red Cross volunteers typically deploy only twice a year. The organization welcomes people who want to contribute a little, a lot, or anywhere in between. "A lot of people think, well, I'm not qualified or am I too old?" she says. "And no, you're not too old. And yes, you're qualified if you care for people, you are qualified to help." Taking the First Step For listeners inspired to get involved, Deborah recommends visiting to volunteer or calling 1-800-RED-CROSS. The organization will match volunteers with opportunities based on their interests and skills—whether that's disaster response, administrative work, finances and fundraising, or participating in the Leadership Academy. As Janet notes, there are people in every community who instinctively stop to help when they see someone pulled over on the roadside or come upon an accident. "You are that person," she tells listeners. "That's all you need to have is that, oh my gosh, I have to see what I can do." The Bottom Line Deborah's message throughout the conversation remains clear and urgent: the time to prepare is now, before disaster strikes. With federal resources shrinking and disasters intensifying, communities must build their own resilience through individual preparedness, organizational coordination, and neighborhood-level support networks. The Shenandoah Valley may have been fortunate so far, but that luck won't last forever. By building emergency kits, creating family plans, participating in community preparedness initiatives, and volunteering with organizations like the Red Cross, residents can ensure that when disaster does strike, their community will be ready to respond, recover, and rebuild together. As Deborah will continue to emphasize in her monthly appearances on The Valley Today throughout 2026, disaster preparedness isn't just about surviving the immediate crisis—it's about building communities strong enough to support each other through whatever challenges lie ahead. /episode/index/show/thevalleytoday/id/39689750

Community Health: Flu Season Survival Guide 01/09/2026

Community Health: Flu Season Survival Guide Why This Year's Influenza Outbreak Demands Your Attention Virginia finds itself in the dark red zone on the CDC's influenza activity map, signaling a "very high" level of flu cases sweeping across the Commonwealth. This alarming development prompts Janet Michael, host of , to reach out to for an urgent conversation about protecting communities during this particularly aggressive flu season. Dr. Feit, who serves as 's Chief Population and Community Health Officer and Chief Medical Information Officer, brings a unique perspective to the discussion. As a family physician who spent twelve years practicing in Page County before moving into healthcare leadership, he understands both the clinical realities of influenza and the broader public health implications facing Virginia's communities. An Early and Aggressive Start The numbers tell a concerning story. Currently, Virginia ranks in the second-highest category out of twelve gradients measuring influenza-like illness (ILI). In contrast, this time last year, the state sat three categories lower. Moreover, while last season's flu activity peaked in mid-February, this year's surge arrived much earlier, catching many residents off guard. "We're overshooting," Dr. Feit explains, noting that the CDC tracks ILI rather than confirmed diagnoses because not everyone gets tested. This measurement captures people presenting with observable flu symptoms—body aches, fevers, headaches, nausea, and congestion—providing a more accurate picture of community spread than test results alone. Furthermore, the tracking method resembles the wastewater monitoring used during the COVID-19 pandemic. Instead of counting individual cases, health officials measure the percentage of people walking through medical facilities who display flu-like symptoms, offering insight into how prevalent the virus has become in communities across Virginia. Understanding the Viral Landscape Influenza doesn't exist in isolation this winter. Instead, three major respiratory viruses circulate simultaneously: seasonal flu, COVID-19, and RSV (respiratory syncytial virus). While COVID-19 shows less seasonal predictability in its first five years, influenza remains decidedly seasonal, arriving in late fall and lasting through early spring. RSV, once simply categorized as "just another cold" in adults, now receives more attention because healthcare providers can test for it easily. In young children, however, RSV causes serious illness and can lead to scarring that triggers asthma symptoms for years. Consequently, the medical community now tracks RSV alongside flu and COVID as part of the winter respiratory illness trio. Dr. Feit emphasizes the importance of basic prevention strategies that became politicized during the pandemic but remain scientifically sound. "Before COVID, we used to say obvious things like, 'Hey, it's respiratory season. Wash your hands a lot,'" he notes. He recommends being conscious of shared surfaces—particularly those signature pens at pharmacies—and washing hands before touching your face, since that's how respiratory viruses typically enter the body. The Flu Shot: Separating Fact from Fiction Each year, scientists formulate a new trivalent flu vaccine targeting the three strains they predict will dominate six months ahead. Typically, two components target Influenza A (the more severe form) and one targets Influenza B. This year, concerns have emerged about whether the vaccine adequately matches the circulating H3N2 variant, though early studies from other countries suggest typical protection levels remain intact. Nevertheless, Dr. Feit stresses that vaccine effectiveness exists on a spectrum rather than as an all-or-nothing proposition. "Very few things in the world are about all or none," he explains. "We live in a world of probabilities." While the flu shot prevents illness roughly 40-50% of the time, it proves even more effective at preventing hospitalizations and deaths—outcomes that matter most. The CDC recommends flu vaccination for everyone over six months old. Additionally, people over 65 should receive a stronger formulation, though the regular vaccine still provides protection if the enhanced version isn't available. The vaccine remains widely accessible at pharmacies, doctor's offices, urgent care centers, and other convenient locations. Debunking the "Flu Shot Gives You Flu" Myth One persistent misconception continues to discourage vaccination: the belief that flu shots cause influenza. Dr. Feit tackles this myth head-on, explaining that most flu vaccines contain inactivated virus, making it impossible to contract influenza from the injection. Recipients may experience arm pain or occasionally feel unwell due to their immune system's response, but they cannot develop actual flu from the standard shot. However, one exception exists. The nasal spray flu vaccine contains a live attenuated (weakened) virus, which can occasionally cause mild flu symptoms. For this reason, Dr. Feit recommends the injectable vaccine over the nasal spray. Many people who claim they "got the flu from the flu shot" likely experienced one of two scenarios: either mild immune system activation that caused temporary discomfort, or they contracted a different respiratory virus around the same time. True influenza, Dr. Feit emphasizes, rarely gets confused with other illnesses once you've experienced it. Recognizing Real Influenza "The way you know somebody has the flu as a doctor is they walk in and they say, 'I feel like I got hit by a truck,'" Dr. Feit shares. This vivid description captures the severity that distinguishes influenza from common colds. Classic influenza symptoms include severe body aches, high fever, chills, and intense headaches. Patients often report that even their hair hurts due to scalp sensitivity. Unlike a cold, which typically causes congestion and mild discomfort, influenza renders people truly miserable for about a week. Importantly, influenza poses serious risks beyond discomfort. The 1918 Spanish flu pandemic, which killed millions, notably affected many young, healthy people. Scientists theorize this occurred either because strong immune responses proved deadly or because older individuals possessed partial immunity from a previous flu strain decades earlier. Regardless of the mechanism, the historical lesson remains clear: influenza can kill, and it doesn't discriminate by age. The Critical 48-Hour Window When flu symptoms strike, timing becomes crucial. Antiviral medications prove highly effective against influenza, but only if taken within the first 48 hours of symptom onset. Therefore, anyone who spikes a fever and experiences severe body aches should seek medical attention within 24 hours to receive these medications and recover faster. Without antiviral treatment, patients typically suffer through a miserable week before gradually improving. However, approximately 5% of flu patients develop a dangerous complication: bacterial pneumonia. Dr. Feit describes this as a "double hump illness"—patients get sick, start recovering, feel better for a while, then suddenly spike another fever and develop a cough. This pattern signals bacterial pneumonia requiring different treatment. Virtual Care and Modern Solutions Valley Health continues developing virtual care options that balance convenience with diagnostic accuracy. Dr. Feit acknowledges the challenge: clinically distinguishing flu from COVID, RSV, or bacterial sinus infections without point-of-care testing proves difficult. The organization works toward a hybrid model where virtual consultations can direct patients to drop-in testing locations. "The doctor on your phone might say, 'Hey, I think this is probably COVID. Why don't you stop in our clinic and get tested and then we can treat you,'" Dr. Feit explains. During peak flu season, however, virtual diagnosis becomes more reliable. When influenza saturates the community and a patient presents with classic symptoms—102-degree fever, headache, severe body aches—the probability of influenza reaches approximately 95%, making treatment without testing more reasonable. Beyond Conventional Medicine While discussing prevention, Dr. Feit offers a measured endorsement of one herbal remedy: elderberry extract. Unlike vitamin C megadosing, which lacks solid evidence despite historical claims, elderberry extract has demonstrated effectiveness against influenza virus in test-tube studies conducted in Israel. The preparation, sold as Sambucol in the United States, represents the one herbal supplement Dr. Feit feels comfortable recommending for flu prevention, though he notes the evidence base remains limited. Looking Ahead: Rural Health Transformation Beyond immediate flu concerns, Dr. Feit shares exciting news about long-term community health improvements. Virginia recently received the first installment of a five-year Rural Health Transformation Grant, part of a $50 billion federal fund. The Commonwealth expects to receive nearly $1 billion over five years, money that will support rural healthcare infrastructure, provider training, and innovative technology solutions for transportation-challenged populations. This funding represents a silver lining in challenging times, offering resources to address food insecurity, housing instability, and healthcare access in Virginia's most vulnerable communities. Taking Action Now As flu season intensifies across Virginia, Dr. Feit's message remains clear: get vaccinated if you haven't already, practice basic hygiene, and seek prompt medical attention if symptoms develop. The vaccine won't change to match any viral evolution this season, so waiting no longer makes sense. For those around pregnant women, vaccination becomes even more critical, as pregnancy significantly increases flu severity. Similarly, families should consider that vaccination reduces household transmission—meaning perhaps only one or two family members get sick instead of everyone, allowing healthy members to care for ill ones. Ultimately, this flu season serves as a reminder that respiratory viruses remain serious public health threats requiring both individual action and community-wide prevention efforts. By understanding the science, recognizing symptoms early, and accessing treatment promptly, Virginians can navigate this challenging season more safely. /episode/index/show/thevalleytoday/id/39668755

Laurel Ridge 101 01/08/2026

Laurel Ridge 101 isn't just accepting applications—it's actively dismantling the barriers that keep people from pursuing their educational dreams. In this episode of , host Janet Michael talks with Guy Curtis, the college's Director of Marketing, and Brandy Hawkins Boies, Director of PR and Special Events, to explore how accessible higher education has become in the Shenandoah Valley. The conversation reveals a striking truth: whether you're a high school junior, a parent returning to the workforce, a professional seeking advancement, or even a retiree looking for a new challenge, Laurel Ridge has carved out a space for you. Moreover, the college has systematically addressed the most common objections that prevent people from walking through their doors. No Prerequisites, No Judgment "You literally have to know nothing about college to get started," Brandy emphasizes, addressing one of the most pervasive fears potential students harbor. She encourages prospective students to ignore the academic jargon and forget about needing to sound scholarly. Instead, the college meets people exactly where they are. Throughout her tenure at Laurel Ridge, Brandy has witnessed an extraordinary range of students succeed. "I've seen valedictorians graduate from high school and come here to Laurel Ridge," she explains. "We've also seen individuals that have been through unimaginable struggles in their life—maybe they took a wrong turn or maybe life just was very unkind to them." The common thread? Once these individuals found the courage to walk through the door, the college took their hand and guided them toward success. Furthermore, age presents no barrier whatsoever. The college serves everyone from dual-enrolled high schoolers to graduates in their eighties. As Brandy notes, "There is no age limit here at Laurel Ridge at all." Pathways That Make Sense Guy Curtis highlights one of the college's most valuable features: its pathway system. Rather than forcing students to commit to a specific career before they're ready, Laurel Ridge offers structured pathways that help students explore their options while making progress toward a credential. These pathways align with in-demand careers in the region, ensuring that graduates find relevant employment opportunities. Additionally, the programs remain "future-proof" in an era of rapid technological change. Guy points to healthcare, IT, skilled trades, advanced manufacturing, engineering, and education as fields where Laurel Ridge prepares students for long-term, rewarding careers with meaningful wages. For traditional students planning to transfer to a four-year institution, Laurel Ridge provides an ideal starting point. However, the college equally serves those seeking quick certifications to re-enter the workforce or gain a promotion. This flexibility allows the institution to meet diverse needs within a single community. The Financial Reality: Surprisingly Affordable When Janet raises the inevitable question about cost, Guy delivers encouraging news. Laurel Ridge charges approximately one-third the price of most four-year institutions. Beyond this baseline affordability, however, numerous funding sources make education even more accessible. Multiple Funding Streams The college helps students navigate a complex landscape of financial support, including: Federal financial aid provides the foundation for many students. Meanwhile, targets high-demand fields like healthcare, IT, education, engineering, and public service, helping Virginians pursue careers that employers desperately need to fill. Although Fast Forward funding has faced reduced state support due to its popularity, local entities have stepped up to fill the gap. The Winchester Economic Development Authority now offers scholarships for city residents, while the Frederick County Economic Development Authority contributes additional funding. Other sources include the Hazel Family Fund, the Building the Future Fund, and various locality scholarships throughout the region. Remarkably, families of four earning up to $128,000 annually—400% of the poverty rate—typically qualify for classes at no cost through G3 and other funding sources. Guy emphasizes that many eligible students never come forward because they assume they won't qualify. "Asking for someone to help you navigate those options is the first big step," he advises. The Dual Enrollment Advantage High school students gain an even more compelling opportunity. Juniors and seniors can earn their first 30 credits at no charge through dual enrollment. This head start not only saves money but also accelerates degree completion. Guy explains the strategic advantage: "If you get those 15 credits to start with at no cost within your high school, but look to move to a degree or applied program at the college, you're already off on a great starting point." Students graduate high school with college credits already completed, positioning themselves to finish an associate's degree quickly and affordably. The Two-Year Degree Advantage Janet recalls a conversation with Jeff Sinclair, a veteran who attended Laurel Ridge before transferring to Shenandoah University's pharmacy program. His insight resonated deeply: students who start at a four-year institution and leave after two years walk away with education but no credential. In contrast, Laurel Ridge students earn an associate's degree after two years, providing a tangible qualification and a foundation for future advancement. Brandy's daughter exemplifies this pathway. After taking dual enrollment classes in high school, she completed her associate's degree at Laurel Ridge in just one additional year for under $5,000. Now pursuing her bachelor's degree online through Old Dominion University, the family appreciates having only two years of four-year tuition bills rather than four. Additionally, Brandy emphasizes a crucial fact: college credits never expire. A potential student who took classes in the 1980s still retains those credits, which can be applied toward current degree requirements. This permanence means that education remains an asset throughout one's entire life. Flexibility for Real Lives Recognizing that students juggle multiple responsibilities, Laurel Ridge offers extensive scheduling flexibility. The college provides online programs in business administration, computer science, education, general studies, liberal arts, social justice, and numerous other fields. These fully online options appeal to today's students, who increasingly prefer remote learning. For programs requiring hands-on experience, hybrid formats blend online coursework with in-person sessions. Students might meet on campus once weekly while completing the remaining work online. This approach proves particularly effective in skilled trades programs, where students combine bookwork at home with hands-on learning in the classroom, actually speeding up program completion. Evening and weekend options accommodate working professionals. Janet mentions the CDL program specifically, which offers classes during non-traditional hours to fit around work schedules. Whether you're a stay-at-home parent who can only study after the kids are in bed or a full-time employee seeking advancement, Laurel Ridge structures programs around your life. Comprehensive Support Services Beyond academics and affordability, Laurel Ridge has built what Brandy calls "a remarkable support community." These services address the real-world challenges that can derail educational goals. The Cub House This kid-friendly space opened last year, providing a solution for student parents. While not a daycare—parents must remain with their children—the Cub House offers a place where kids can play while parents study, meet with professors, or work on group projects. This simple accommodation removes a significant barrier for parents pursuing education. Food Pantry and Basic Needs Located in Cornerstone Hall on the Middletown campus, the food pantry stocks food, hygiene products, and clothing. Importantly, students face no questions or paperwork requirements. If you need food, you simply take it. This no-barrier approach ensures that basic needs don't prevent academic success. TRIO Program This federally funded program serves first-generation college students, low-income students, and students with disabilities. If you qualify for any one of these three categories, you can access additional support services designed to help you succeed. Free Tutoring Brandy shares a secret: "The A+ students, their secret is they got help, they got tutoring. They weren't ashamed to ask." The college provides free tutoring services, recognizing that seeking help demonstrates strength, not weakness. Furthermore, the college hires students as tutors, creating employment opportunities while supporting academic success. Social Work Services A full-time social worker now serves on campus, connecting students with community resources. Whatever obstacle you face—housing insecurity, transportation challenges, childcare needs, or other life circumstances—the social worker helps you find solutions. As Brandy explains, "Our main goal is to help get you to your goal of walking across the stage with your degree." Career Coaches in Every High School For high school students and their parents, career coaches stationed in guidance offices provide the first point of contact. These Laurel Ridge employees offer unbiased guidance about all college options, not just Laurel Ridge programs. They help students explore interests and potential career paths, making the transition from high school to college less daunting. Professional Development and Workforce Solutions Laurel Ridge extends beyond traditional degree programs to serve working professionals and employers. The Continuing Education and Professional Development division offers courses ranging from four-hour workshops to longer online programs. These options help individuals upskill for promotions or learn new competencies like AI literacy. Corporate training programs allow employers to develop their workforce. Companies can send employees to leadership courses or specialized training, keeping teams engaged and informed about best practices and emerging technologies. Guy highlights the new AI Immersive Tech program, a six-month certification course that equips students with AI technology, data tools, and digital skills. Looking ahead, the college will host the Laurel Ridge AI Summit on April 1st from 8:00 AM to noon, showcasing AI resources for both individuals and employers seeking to enhance their workforce capabilities. Getting Started: Simpler Than You Think Despite all these opportunities, the first step remains remarkably simple. You can walk into any campus—Middletown, the Fauquier campus in Warrenton, or the Page Center in Luray—and someone will help you. Alternatively, you can call or visit the website at laurelridge.edu. The Career Coach Site For those hesitant to make initial contact, Guy recommends starting with the Career Coach site, accessible from the homepage under "Explore Careers." This free resource allows you to browse in-demand careers in the region, marked with flame emojis for the hottest opportunities. You can take skill assessments—ranging from six to sixty questions—to identify careers that align with your interests and abilities. The site also displays real job openings from local employers like Valley Health, showing actual positions, required qualifications, and salary ranges. You can even drop a pin on specific locations—Luray, Warrenton, or even Washington, DC—to see opportunities in your preferred area. Employers can post jobs at no cost, connecting directly with students and community members exploring career options. Information Sessions and Tours Brandy's outreach team regularly hosts information sessions, both online and in person. The college also conducts open houses for specific programs, giving prospective students detailed insights into particular fields. You can schedule a guided tour or simply show up for a self-guided walk through the facilities. As Janet jokes, you might even run into President Kim Blaiser wandering the halls, ready to point you in the right direction. Guy confirms this welcoming culture: "Everyone in the college has that kind of heart of service. Regardless of who you are, whether you're maintenance or the president, they're gonna show you where you are and where you need to go." A New Year, A New You As Guy emphasizes, the new year presents the perfect opportunity for transformation—whether that means becoming a new you, a new employee, or simply a more skilled version of yourself. The first step involves reaching out and talking to someone at the college. Laurel Ridge has systematically addressed the barriers that keep people from pursuing education: cost, scheduling conflicts, lack of support services, uncertainty about career paths, and fear of not being "college material." By removing these obstacles, the college has created an environment where success becomes not just possible but probable. The stories Brandy and Guy share—from valedictorians to individuals overcoming tremendous hardships, from teenagers to octogenarians—demonstrate that Laurel Ridge truly serves all walks of life. The common denominator isn't prior achievement or perfect circumstances. Instead, it's simply the courage to walk through the door and say, "I want something better." From that moment forward, Laurel Ridge takes your hand and guides you toward your goal. With affordable tuition, flexible scheduling, comprehensive support services, and programs aligned with real career opportunities, the college has created a pathway to success that works for virtually anyone willing to take that first step. The question isn't whether Laurel Ridge can work for you. The evidence suggests it can. The real question is: what are you waiting for? /episode/index/show/thevalleytoday/id/39652445

Front Royal Chamber: A Season of Anticipation 01/07/2026

Front Royal Chamber: A Season of Anticipation As the new year unfolds, the is buzzing with excitement and preparation. In this episode of The Valley Today, host Janet Michael welcomes Niki Foster for a lively conversation about the organization’s signature events and the many ways residents and members can get involved. Their discussion, filled with warmth and humor, offers listeners a behind-the-scenes look at the planning, passion, and community spirit that drive the Chamber’s work. Stargazers Gala: A Night to Remember First and foremost, Niki shares details about the much-anticipated annual dinner and awards gala, set for January 22nd. This year’s theme, the “Stargazers Gala,” promises an evening that is both elegant and imaginative, blending simplicity with extravagance. After a pandemic-induced hiatus, the event returns, bringing together business leaders, community members, and friends for a night of celebration. The gala will feature a range of awards, including the traditional Citizen of the Year, Business of the Year (now split into small and large business categories), Non-Profit of the Year, and Entrepreneur of the Year. Notably, the Chamber is introducing the new Community Spark Plug Award, designed to honor those unsung heroes who light up the community with their dedication and energy. Nominations are open to the public until January 12th, and Niki encourages everyone to participate, emphasizing the importance of community input in recognizing local achievements. Opportunities for Involvement Transitioning from awards to action, Niki highlights the many ways individuals and businesses can support the gala. Sponsorships, ticket packages, and program ads offer opportunities for involvement at every level. The event will also feature a tailored auction, with themed baskets and packages replacing the traditional table of miscellaneous items. Donations are welcome, and Niki assures listeners that every contribution helps make the evening special. Dress code? “Come as you are,” Niki insists. Whether attendees prefer business casual or glittering evening wear, the focus is on comfort and camaraderie, not formality. Wine and Craft Festival: Vendor Diversity and Community Fun Looking ahead, the conversation shifts to the Chamber’s next major event: the Wine and Craft Festival. Vendor applications are already pouring in, and Niki explains the careful curation process that ensures a diverse and engaging lineup. From 3D-printed goods to handmade jewelry, pottery, and even pickles, the festival celebrates creativity and variety. However, space is limited, and Niki urges interested vendors to apply early to avoid disappointment. Organizing such a large-scale event is no small feat. Niki and Janet reminisce about the logistical challenges—like moving porta-potties late at night and managing vendor placements—that come with the territory. Yet, they agree, the rewards of seeing the community come together make every hurdle worthwhile. The Power of Participation Beyond headline events, the Chamber offers numerous avenues for engagement. Committees that focus on business development, legislative affairs, and nonprofit collaboration provide members with opportunities to shape the local landscape. Niki also mentions the Chamber 101 sessions, designed to introduce new and prospective members to the organization’s offerings and encourage deeper involvement. Staying in the know is easy, thanks to the Chamber’s e-newsletter, “eConnections,” which is open to both members and the public. Janet and Niki stress that many Chamber events, such as the Christmas Parade and Wine and Craft Festival, are designed for the entire community, not just members. A Call to Action As the conversation draws to a close, Niki and Janet reflect on the importance of community connection. Whether through volunteering, attending events, or simply staying informed, every resident has a role to play in making Front Royal a vibrant place to live and work. With a full calendar ahead and a spirit of inclusivity, the Chamber invites everyone to join in the celebration. For more information on upcoming events, nominations, or ways to get involved, visit the Front Royal Chamber of Commerce website: or follow them on social media. As Niki and Janet remind us, community is built by those who show up—and there’s always room for one more at the table. /episode/index/show/thevalleytoday/id/39637965

Winchester Little Theatre: Wait Until Dark 01/06/2026

Winchester Little Theatre: Wait Until Dark Setting the Scene is abuzz with excitement as the cast and crew prepare for their latest production, “Wait Until Dark.” In this episode of , host Janet Michael sits down with director Joette Orndorff, actors Avery Busch and Tim Bambara to discuss the journey from auditions to opening night. Their lively conversation offers a behind-the-scenes look at the passion, teamwork, and creativity that drive community theater. Directing with Vision and Heart From the outset, Joette’s enthusiasm for “Wait Until Dark” is unmistakable. She shares how the play’s suspenseful plot and complex characters first captivated her in college, fueling her long-standing dream to direct it. Joette explains the unique challenge of staging a psychological thriller in an intimate venue, where the audience’s proximity amplifies every emotion and twist. She emphasizes her collaborative approach, striving to create a supportive environment where each cast member feels empowered to shine. Actors Embrace the Spotlight Transitioning to the actors’ perspectives, Avery recounts her whirlwind audition for the role of Gloria. Despite last-minute nerves, Avery’s determination and love for theater shine through. She candidly discusses the anxiety and exhilaration of performing, as well as the personal growth she’s experienced on stage. Meanwhile, Tim, who takes on the role of antagonist Harry Roat, reflects on the thrill of exploring a darker character. Drawing on his background as a therapist, Tim describes how he channels empathy and self-awareness into his performances, making each role a unique challenge. Building a Theater Family Throughout the conversation, the guests highlight the strong sense of community that defines Winchester Little Theater. Joette and Janet both stress the importance of ensemble work, where every participant—on stage or behind the scenes—plays a vital role in the production’s success. The discussion touches on the many ways community members can get involved, from acting and directing to set design, lighting, and costumes. This inclusive spirit not only strengthens the theater but also fosters lasting friendships and personal growth. Rehearsals: Where Magic Happens As the team delves into the rehearsal process, they reveal the meticulous planning and adaptability required to bring “Wait Until Dark” to life. Joette describes her approach to blocking scenes, managing a diverse cast, and ensuring safety during the play’s more physical moments. The actors share memorable rehearsal stories, from mastering fight choreography to overcoming stage fright. These behind-the-scenes anecdotes underscore the dedication and resilience that community theater demands. Inspiring the Next Generation Looking ahead, the conversation turns to the future of local theater. Avery offers heartfelt advice to aspiring actors, encouraging them to take risks and embrace every opportunity, regardless of the outcome. Joette echoes this sentiment, urging newcomers to get involved in any capacity and reminding listeners that every contribution matters. The episode closes with a call to action: whether you’re a seasoned performer or a curious newcomer, Winchester Little Theater welcomes you to join their vibrant, creative family. Learn more and get tickets here: . Stay in the know about future productions and happenings by following them on Facebook: /episode/index/show/thevalleytoday/id/39626695

Summit Events: More Than Weddings 01/05/2026

Summit Events: More Than Weddings A Vision Beyond the Turntables When Ben Savory, owner of , last joined Janet Michael on in March 2024, he had just been named Entrepreneur of the Year by the . Fast forward to 2026, and Ben’s journey is a testament to what happens when ambition meets community spirit. In their latest conversation, Janet and Ben explore how Summit Events has evolved from a one-man DJ operation into a multifaceted event powerhouse, all while keeping people and purpose at the heart of its mission. Building a Team, Building a Legacy Ben reflects on the early days, when winning an award felt like a pinnacle. However, he quickly realized it was just the beginning. Rather than resting on his laurels, Ben set out to grow Summit Events into something bigger. He shares how the company has expanded to include four full-time and two part-time staff, plus a network of contractors and live musicians. This growth, he explains, has allowed him to balance professional ambitions with family life, and to create a workplace where collaboration and fun go hand in hand. More Than Just Music Transitioning from DJ gigs to full-scale event production, Summit Events now offers a wide array of services. Ben details how the company provides everything from sound support for intimate gatherings to full AV setups for conferences, as well as photo booths, lighting, and even live musicians. He emphasizes that Summit’s approach is about elevating every event—no matter the size—by tailoring experiences to each client’s vision. The company’s “no surprises” philosophy ensures that every detail is planned, leaving nothing to chance on a client’s big day. Community at the Core What truly sets Summit Events apart is its commitment to community. Ben describes how the company donates significant services to nonprofits and local organizations, supporting events like the ’s Juneteenth celebration and . This spirit of giving back, he says, is woven into the fabric of Summit’s business model. The team’s willingness to help—whether or not they’re the ones hired—has built lasting relationships and a reputation for reliability. Expanding Horizons Looking ahead, Ben reveals exciting plans for Summit Events. The company is opening a new office in Leesburg and expanding its reach to Charlottesville, Virginia Beach, and beyond. Additionally, Ben is launching the Summit Collective, a curated network of unique event experiences—from fire dancers to live watercolor artists—designed to connect clients with extraordinary talent across the region. A Celebration of Growth As the conversation wraps up, Janet and Ben reflect on the importance of teamwork, adaptability, and staying true to one’s values. Ben’s story is a powerful reminder that success is not just about business growth, but about making a positive impact on people and communities. With Summit Events, every celebration becomes an opportunity to bring people together, create memories, and give back. For more information about Summit Events and their expanding services, visit @SummitEventsCo on social media or reach out to Ben directly at . /episode/index/show/thevalleytoday/id/39614240

Democratizing Philanthropy: How Giving Circles Empower Our Community 01/02/2026

Democratizing Philanthropy: How Giving Circles Empower Our Community A Fresh Start for Philanthropy in the Valley As the calendar turns to 2026, (UWNSV) is charting an ambitious course for community engagement and philanthropy. In this episode of , host Janet Michael sat down with UWNSV CEO Andy Gail to discuss the organization’s evolving mission, innovative giving models, and the vital role of collaboration in addressing local needs. Pillars of Progress: United Way’s Guiding Principles At the heart of United Way’s strategy are four foundational pillars: healthy communities, youth opportunities, financial stability, and community resiliency. Andy explains that these pillars, distilled from United Way Worldwide’s research and best practices, serve as a roadmap for local chapters. They ensure that every initiative—from healthcare access to disaster preparedness—addresses both immediate challenges and long-term community well-being. “It’s a nice balance for both,” Andy notes, “and we can get specific to what’s happening and what we’re seeing in our communities.” Collaboration Over Competition: The New Nonprofit Mindset Gone are the days of nonprofits guarding their resources in isolation. Today, organizations recognize the power of partnership. Andy and Janet reflect on how United Way acts as a central hub, bringing together nonprofits, businesses, and individuals to maximize impact. By pooling resources and expertise, the region’s nonprofits can tackle complex issues more effectively. “If we put our piles together, we can serve even more people and maybe solve a problem that we don’t have to keep addressing on a regular basis,” Janet observes. Introducing Giving Circles: Democratizing Philanthropy One of the most exciting developments for 2026 is the launch of Giving Circles—innovative groups that empower individuals and small businesses to pool their donations and collectively decide how to allocate funds. The Small Business 365 circle, for example, invites local entrepreneurs to contribute as little as a dollar a day, network with peers, and make a tangible difference in the community. Meanwhile, Women United offers a platform for women to support causes they’re passionate about, from mentorship to empowering girls and women in the region. Andy emphasizes that these circles are about more than just writing checks. They foster engagement, education, and a sense of ownership among participants. “It’s our impact grant model, but done on a micro level,” he explains, “for those that aren’t giving in the workplace, those that don’t have a workplace, those that want to see their money multiplied.” Maximizing Impact: Grants, Partnerships, and Year-Round Giving The conversation also highlights United Way’s expertise in securing and distributing grants. By leveraging its credibility and donor base, UWNSV can access funding that individual nonprofits might not qualify for on their own. This approach has already yielded impressive results, such as a $100,000 grant that helped over 2,700 families in the southern region. Importantly, Andy and Janet urge listeners to think beyond traditional end-of-year giving. Needs persist throughout the year, and even small, regular donations can add up to significant change. “The need doesn’t stop,” Andy reminds the audience. “Numbers are scale… if a thousand people give a hundred bucks, we have lots of ways to do it.” Looking Ahead: A Vibrant, Resilient Community As United Way Northern Shenandoah Valley celebrates its 80th anniversary, the organization is more committed than ever to fostering a culture of generosity, collaboration, and innovation. With new giving models, a focus on collective action, and a deep understanding of local needs, UWNSV is poised to lead the region into a new era of community impact. For more information on joining a Giving Circle or supporting United Way’s mission, visit and follow them on social media for updates on upcoming events and initiatives. /episode/index/show/thevalleytoday/id/39590625

Public Safety Tuesday: The Fast Lane and the Fine Line 12/30/2025

Public Safety Tuesday: The Fast Lane and the Fine Line As the holiday season sweeps through the Valley, host Janet Michael welcomes Captain Warren Gosnell of the Frederick County Sheriff's Office into the studio for a lively yet sobering episode of "The Valley Today." Their conversation, peppered with humor and personal anecdotes, dives deep into the realities of holiday travel, the temptations of modern technology, and the life-altering consequences of impaired driving. From Laughter to Lessons Janet and Goz kick off the episode with playful banter about live radio mishaps and the quirks of hosting. However, the tone quickly shifts as they reflect on the unique pressures and risks that come with the holidays. With families rushing from one gathering to another, the roads become a stage for both joyful reunions and potential tragedy. Goz shares stories from his own life, including the loss of family members to traffic accidents, underscoring the very real dangers that can lurk behind the wheel. The Technology Trap Transitioning to the role of technology, Janet confesses her own struggles as a concerned parent, debating whether to use Apple AirTags to track her adult son for his safety. This lighthearted exchange opens a broader discussion about privacy, responsibility, and the ways technology can both help and hinder our efforts to keep loved ones safe. Goz reminds listeners that, while tools like GPS and cell phones offer peace of mind, they are no substitute for honest conversations and personal accountability. Holiday Hazards and the Ripple Effect As the conversation unfolds, the duo addresses the spike in impaired driving during the festive season. Goz details the excuses he’s heard from drivers—ranging from forgotten macaroni salad to tight holiday schedules—and dismantles the myths that often justify risky behavior. He emphasizes that the consequences of a single poor decision can ripple outward, affecting not just the driver but entire families and communities. Janet echoes this sentiment, recalling the emotional toll of delivering bad news to loved ones during what should be a joyful time. Practical Advice for a Safer Season Throughout the episode, both host and guest offer practical tips for listeners: plan your routes, arrange for designated drivers, and take advantage of free ride services offered by local businesses and organizations. They stress that celebrating responsibly is not just about avoiding legal trouble—it’s about protecting lives and preserving the spirit of the season. A Call to Action As the show draws to a close, Janet and Goz return to their central message: everyone has the right to life, liberty, and the pursuit of happiness, but no one has the right to endanger others on the road. Their candid conversation serves as a timely reminder that the choices we make—especially during the holidays—can have lasting impacts. With warmth, wit, and wisdom, they urge listeners to prioritize safety, cherish their loved ones, and enter the new year with a renewed commitment to community well-being. /episode/index/show/thevalleytoday/id/39572300

Heat or Eat 12/29/2025

Heat or Eat With the holiday season in full swing, many of us are reminded to give back. Yet, for thousands in the Valley, hunger is a persistent, year-round struggle. In this episode of , host Janet Michael talks with Les Sinclair, Communications and PR Manager for the , to discuss the ongoing fight against food insecurity and the innovative ways the community is coming together to help. Coordinating Compassion: Food Drives and Partnerships Les explains that the weeks around the holidays are particularly challenging. Many food pantries close temporarily, giving volunteers a much-needed break, but this can leave families in need scrambling for support. Fortunately, local organizations coordinate to ensure that when one pantry closes, another remains open. This spirit of collaboration, rather than competition, sets food assistance nonprofits apart. The pair highlight the impact of community-driven food drives, such as “Scouting for Food” and the “Stamp Out Hunger” campaign by letter carriers. These initiatives make it easy for residents to donate—simply leave a bag of food by your mailbox, and volunteers do the rest. Over the years, these efforts have delivered millions of pounds of food to those in need, demonstrating the power of collective action. Supper Club: Sustaining Support Beyond the Holidays While one-time donations are vital, Les emphasizes the importance of sustaining support. The Blue Ridge Area Food Bank’s “” offers a simple way for individuals to become monthly donors, providing a steady stream of resources that allows the organization to plan and respond to needs throughout the year. Janet shares her own experience joining the Supper Club, noting how easy and impactful it is—just $10 a month can provide over 300 meals. Beyond Food: The Ripple Effect of Assistance Food assistance does more than fill empty stomachs. Les points out that when families receive food, they can redirect limited funds to other essentials, such as heating, transportation, or healthcare. They discuss the economic ripple effects of government shutdowns and changes to SNAP benefits, which can suddenly increase demand at food banks. Moreover, the rising cost of healthcare and utilities forces many to make difficult choices—sometimes between heating their homes and buying groceries. Health, Dignity, and Community Well-Being The Blue Ridge Area Food Bank is also committed to supporting community health. Through programs like “” and the , the organization ensures that fresh produce and nutritious options are available to those managing chronic illnesses. Les and Janet agree that access to healthy food is a cornerstone of both individual and community well-being. The Power of Volunteering and Paying It Forward As the conversation draws to a close, both hosts encourage listeners to consider volunteering—not just during the holidays, but all year long. Volunteering, they note, is not only good for the community but also deeply rewarding for those who give their time. Many who support the food bank have themselves experienced food insecurity and now seek to pay it forward. Conclusion: A Call to Action Ultimately, the fight against hunger is a collective effort that requires ongoing support, creativity, and compassion. Whether through monthly giving, organizing a food drive, or volunteering, every action counts. As Sinclair reminds us, hunger doesn’t take a holiday—and neither should our commitment to helping our neighbors. /episode/index/show/thevalleytoday/id/39554375

The Story Behind Winchester’s Wishing Trees 12/26/2025

The Story Behind Winchester’s Wishing Trees While visiting a Christmas village in Switzerland, Donnie was captivated by a simple yet powerful tradition: trees adorned with handwritten wishes from people of all ages. Inspired, Donnie brought the idea home to Winchester, determined to create a space where her own community could share their hopes, dreams, and even their burdens. This vision blossomed into the Wishing Trees, now a beloved feature of Winchester’s Winter Village, thanks to the dedication of Donnie, her daughter Kaleigh Fincham, and their family. Planting Roots in the Community In this episode of , host Janet Michael sits down with Kaleigh and Donnie from / to uncover the story behind the Wishing Trees and the Kinder Village. The conversation reveals how the project quickly grew from a handful of trees to a central part of the town’s holiday festivities. With the support of local sponsors like Meadows Farms, which donates the trees, and organizations such as Froggy’s Closet, the Wishing Trees have become a collaborative effort that brings together businesses, volunteers, and families. Wishes That Speak from the Heart As the conversation unfolds, listeners hear touching anecdotes about the wishes themselves. Some are lighthearted—children wishing for cookies or dinosaurs—while others are deeply personal, expressing hopes for healing, reconciliation, or simply more time with loved ones. The anonymity of the process, Donnie explains, gives people the freedom to express feelings they might otherwise keep hidden. Reading these wishes, Kaleigh and Janet agree, offers a window into the community’s collective soul, fostering empathy and connection among neighbors. A Legacy of Giving Back The Wishing Trees are more than a seasonal attraction; they are a tribute to Donnie’s late mother and sister, whose experiences with hardship and resilience inspired the family’s commitment to giving back. The Kinder Village, with its children’s activities and festive atmosphere, further extends this legacy, ensuring that every family—regardless of means—can experience the magic of the holidays. Despite challenges, including funding and logistics, the family remains steadfast in their mission, relying on sponsors and volunteers rather than city funding to keep the tradition alive. Looking to the Future The trio reflect on the impact of the Wishing Trees and brainstorm ways to expand the project, such as displaying wishes throughout December or creating a video archive of the notes. Their conversation underscores a central message: small acts of kindness and community spirit can transform lives. In Winchester, the Wishing Trees stand as a testament to the power of hope, generosity, and the enduring bonds of family and community. /episode/index/show/thevalleytoday/id/39531875

Holiday Traditions Unwrapped: Local Leaders Share Their Stories 12/23/2025

Holiday Traditions Unwrapped: Local Leaders Share Their Stories As the holiday season sweeps through the Valley, host of , Janet Michael invites listeners to step into the warmth of community traditions in a special episode. This festive conversation, woven from interviews with local leaders, business owners, and community members, offers a delightful tapestry of Christmas customs, heartfelt memories, and a few friendly debates. The Great Tree Debate: Real or Artificial? The episode opens with a question that sparks instant nostalgia: Are you a real Christmas tree person or do you prefer artificial? Krista Shifflett of the confesses her lifelong love for real trees, though practicality has recently nudged her toward artificial options. Similarly, Celeste Brooks shares that allergies in her family have made artificial trees a necessity, while others, like Les Sinclair of the , opt for convenience over tradition. The conversation reveals that, for many, the choice between real and artificial is shaped by family needs, safety, and even the presence of pets. Decking the Halls: Timing and Traditions Transitioning from tree types to timing, Janet asks her guests when they put up and take down their decorations. Some, like Robyn Miller of , stick to the classic post-Thanksgiving setup, while others, such as Victoria Armstrong Kidd of the , admit to keeping their trees up well into February. The reasons vary—busy schedules, a love for the festive glow, or simply not wanting to let go of the season’s magic. Gift-Giving Rituals: Wrapping, Bagging, and the Art of Shopping No holiday conversation is complete without discussing gifts. The guests reveal a spectrum of shopping habits, from early planners who finish by Thanksgiving to last-minute dashers picking up presents on Christmas Eve. The art of wrapping also comes under the spotlight, with some guests proudly identifying as “wrappers” who cherish the ritual, while others embrace the practicality of gift bags—especially when time is short or the recipient is a pet with a penchant for unwrapping. Christmas Eve vs. Christmas Morning: When to Open Gifts? Another beloved tradition—when to open gifts—elicits a variety of responses. Some families uphold the anticipation of Christmas morning, while others allow a sneak peek on Christmas Eve, often in the form of a single present or a special family ritual. These small differences highlight the unique ways each household creates its own holiday magic. A Patchwork of Community Spirit Throughout the episode, Janet’s guests share more than just their traditions; they offer a glimpse into the values that bind the Valley community. Whether it’s the joy of decorating multiple trees, the chaos of wrapping gifts at the last minute, or the comfort of gathering with loved ones, these stories remind us that the heart of the holidays lies in togetherness and shared memories. Conclusion: Celebrating What Matters Most As the conversation draws to a close, Janet encourages listeners to reflect on their own traditions and perhaps borrow a few new ideas from her guests. In a season often marked by hustle and bustle, this episode serves as a gentle reminder to savor the moments, embrace the quirks, and celebrate the connections that make the holidays truly special in the Valley. /episode/index/show/thevalleytoday/id/39512640

Wine Wisdom for the Holidays 12/22/2025

Wine Wisdom for the Holidays As the holiday season approaches, many of us find ourselves pondering the perfect bottle of wine to bring to festive gatherings or to gift our gracious hosts. In this episode of , host Janet Michael talks with Lisa Bell, owner of , to demystify the world of wine and offer practical advice for both novices and enthusiasts. Their lively conversation is packed with actionable tips, local insights, and a healthy dose of encouragement for anyone who’s ever felt intimidated by the wine aisle. Choosing the Right Wine: It’s Easier Than You Think Janet opens the discussion by voicing a common concern: how do you choose a wine when you’re not sure what your host likes? Lisa immediately puts listeners at ease, insisting there are no “stupid” questions about wine. Her go-to advice is simple—when in doubt, bring one red and one white. She recommends classics like Chardonnay and Cabernet Sauvignon, which are widely appreciated and versatile. For those feeling adventurous, Lisa suggests exploring Italian Sangiovese or a thoughtfully selected blend, which can make a unique and memorable gift. The Value of Local Wine Shops Transitioning from wine selection to shopping strategies, Lisa highlights the benefits of visiting local, independently owned wine shops. These establishments, she explains, are staffed by knowledgeable owners who can guide customers based on their hosts’ food preferences or the nature of the event. Janet shares her own experiences with local experts, reinforcing the idea that you don’t need to be a connoisseur to make a great choice—just ask for help! Sweet Wines, Sparkling Favorites, and Holiday Pairings The conversation then turns to personal preferences, with Janet confessing her love for sweet wines and sparkling varieties. Lisa introduces listeners to unique options like a strawberry-infused sparkling red from Italy and discusses the enduring popularity of Prosecco and Champagne during the holidays. She also addresses the impact of tariffs and exchange rates on European wines, reassuring listeners that affordable and delicious options are still available. When it comes to pairing wine with holiday meals, Lisa encourages flexibility. Whether your table features turkey, ham, or lasagna, she recommends fruit-forward, unoaked red blends that complement a variety of dishes. Ultimately, she urges everyone to “drink what you like”—the best wine is the one you enjoy. Tasting Notes and Wine Storage: Demystified Janet admits she’s often puzzled by tasting notes like “hints of chocolate” or “notes of grapefruit.” Lisa explains that these flavors are naturally derived from the grape’s environment and winemaking process, not from added ingredients. She encourages listeners to attend local tastings to develop their palate and to always snap a photo of a label they enjoy for future reference. On the topic of storage, Lisa offers practical advice: store bottles on their side if they have a cork, keep them at a consistent temperature, and don’t stress over the details. Wine fridges are a nice touch, but a cool basement works just as well. Mulled Wine and Community Connections As the episode wraps up, Janet and Lisa share tips for making mulled wine—a holiday favorite that fills the house with festive aromas. Lisa provides a simple recipe using a dry, unoaked red wine, spices, and citrus, while Janet extols the virtues of her crockpot for easy preparation. Lisa also sheds light on her business, explaining that as a distributor, she works with local shops and nonprofits, helping them source wines for fundraisers and special events. This community-focused approach underscores the importance of supporting local businesses and enjoying wine as a shared experience. Final Thoughts: Enjoy the Journey Throughout the conversation, Lisa and Janet emphasize that wine should be fun, approachable, and tailored to your own tastes. Whether you’re selecting a bottle for a party, experimenting with new varieties, or simply savoring a glass at home, the key is to enjoy the journey—and never be afraid to ask questions. So, as you prepare for your next holiday gathering, remember Lisa’s advice: trust your palate, seek out local expertise, and, above all, raise a glass to good company and great wine. /episode/index/show/thevalleytoday/id/39490295

Collecting Community: How the MSV Tells the Valley’s Story 12/19/2025

Collecting Community: How the MSV Tells the Valley’s Story The (MSV) is more than just a repository of artifacts—it’s a vibrant center for community, history, and storytelling. In this episode of , host Janet Michael sits down with Scott Stroh, the museum’s new Executive Director and CEO, and Nick Powers, Curator of Collections, to discuss the MSV’s evolving role in Winchester and the wider valley. Scott, less than a year into his role, brings a lifelong passion for history and museums, having previously led George Mason’s Gunston Hall. “I am very blessed and fortunate to have been able to take my love of history and museums and make it into a career,” he shares. Since arriving in Winchester, Scott has been struck by the community’s warmth and the museum’s central place in local life. Collecting the Valley’s Many Voices Nick Powers, a familiar voice to listeners, explains the museum’s unique approach to collecting. The MSV’s collection spans 150 miles, from Harper’s Ferry to Natural Bridge, and covers a vast array of stories and communities. “We try to collect and exhibit all the communities that make up the valley,” Nick says, emphasizing the importance of allowing communities to tell their own stories. The museum’s holdings are vast—over 25,000 objects, from miniature chairs to massive furniture, each meticulously cataloged. Recent upgrades to storage ensure both preservation and room for growth, reflecting the MSV’s commitment to stewardship and active collecting. History in the Making The conversation highlights how history is not just about the distant past. Nick points out that today’s everyday objects could become tomorrow’s artifacts, and the museum actively collects contemporary art and stories. “There’s always something new coming around the bend,” he notes, referencing both changing land use and the valley’s vibrant artistic community. Janet and Nick reminisce about estate sales and family heirlooms, underscoring the personal connections that make the MSV’s collections so meaningful. Scott echoes this sentiment, describing the museum’s artifacts as the “collective identity of the valley,” akin to family heirlooms that tell the story of a people and a place. Staff Favorites and Community Connections A highlight of the current MSV experience is the “Inside Job: Staff Favorites from the Valley Collection” exhibition, celebrating the building’s 20th anniversary. Staff members selected their favorite objects, with Nick curating complementary pieces. The result is an exhibition that not only showcases artifacts but also the personal stories and evolving perspectives of the museum’s team. One standout story is the “Little Beasties” toys, crafted during the Depression by the Shenandoah Community Workers of Bird Haven, Virginia. These toys, along with marketing ephemera, illustrate how valley residents used creativity and local resources to overcome hardship. Sharing the Valley’s Treasures The MSV’s reputation extends far beyond Winchester. A prized Grandma Moses painting from the collection is currently on loan to the Smithsonian American Art Museum, part of a major retrospective. Nick reveals that Grandma Moses spent nearly two decades in the Shenandoah Valley, a little-known fact that deepens the region’s artistic legacy. Looking Forward: Apple Blossom and Revolutionary Valley The museum is gearing up for major exhibitions. In 2027, the MSV will help celebrate the 100th Apple Blossom Festival parade with a community-driven exhibition. Residents are encouraged to submit objects and photographs that tell the story of this beloved event. “We want to acknowledge the very diverse group of people that make this a success year after year,” Nick says. Another milestone is the upcoming “Revolutionary Valley” exhibition, opening July 4, 2026, to mark America’s 250th anniversary. The show will explore the valley’s role in the Revolution and beyond, featuring never-before-seen objects and personal stories, such as the correspondence of James Wood Jr. and the remarkable legal battle of Sarah Strother, a woman born enslaved on the Glen Burnie property who fought for—and won—her freedom. The Power of Storytelling As the conversation draws to a close, Scott emphasizes the museum’s mission: “At the end of the day, it’s about stories, it’s about people, it’s about place, and it’s about fostering dialogue and understanding.” The MSV stands as a testament to the valley’s rich, diverse, and ongoing story—inviting all to explore, learn, and connect. For more information on current and upcoming exhibitions, visit or follow @visitmsv on social media. Memberships are available and make thoughtful gifts for anyone eager to discover the valley’s past, present, and future. /episode/index/show/thevalleytoday/id/39470600

Community Health: A Guide to Valley Health Urgent Care Services 12/18/2025

Community Health: A Guide to Valley Health Urgent Care Services When a sudden illness or injury strikes, knowing where to seek care can make all the difference. In this episode of Community Health series, host Janet Michael talks with Dr. Jeffrey Hoefle, board-certified Urgent Care physician and Medical Director at , to demystify the options available to patients in the Shenandoah Valley and beyond. Their conversation offers valuable insights into the evolving landscape of urgent care, the role of express clinics, and the critical distinction between urgent care and emergency departments. Urgent Care vs. Emergency Room: Understanding the Difference Dr. Hoefle begins by clarifying a common misconception: not all medical issues require a trip to the emergency room. Urgent care centers are designed for health problems that need prompt attention but are not life-threatening—think colds, flu, minor fractures, rashes, and simple cuts. In contrast, the emergency department is reserved for serious, potentially life-threatening conditions such as chest pain, severe bleeding, traumatic injuries, or symptoms of a stroke. Dr. Hoefle emphasizes that both settings perform triage to ensure patients receive the appropriate level of care, but choosing the right facility from the start can save time and resources. The Role of Urgent Care Express Clinics Transitioning to the topic of urgent care express clinics, Dr. Hoefle explains that these facilities offer a streamlined version of urgent care, handling straightforward cases like colds, simple urinary tract infections, and minor rashes. While express clinics can perform basic tests and treat minor ailments, they do not offer the full range of services found at main urgent care centers, such as X-rays or more comprehensive lab work. Valley Health operates several urgent care and express clinics across Virginia and West Virginia, making it easier for residents to access the right level of care close to home. Expanding Services: Pediatric and Employer Health The conversation also highlights the growing scope of urgent care services. Parents, in particular, benefit from after-hours pediatric care when their child’s primary doctor is unavailable. Dr. Hoefle notes that urgent care centers frequently treat children for common illnesses and minor injuries, and thanks to integrated electronic medical records, pediatricians can easily access visit details. Additionally, urgent care clinics provide employer health services, including DOT physicals and sports physicals, further expanding their role in community health. Virtual Visits: Healthcare from Home One of the most significant advancements discussed is the rise of virtual urgent care visits, accelerated by the COVID-19 pandemic. Patients can now schedule online appointments for many common ailments, reducing the risk of spreading illness and offering convenience for those unable to travel. Dr. Hoefle explains that while virtual visits are not suitable for emergencies or conditions requiring hands-on evaluation, they are ideal for recurring issues like sinus infections or mild respiratory symptoms. The integration of virtual care with electronic health records ensures continuity and coordination across providers. Making the Right Call: When to Seek Emergency Care Throughout the discussion, both Janet and Dr. Hoefle stress the importance of recognizing true emergencies. For symptoms like chest pain or signs of a stroke, patients should always call 911 rather than drive themselves or seek a virtual appointment. Triage systems at both urgent care and emergency departments help direct patients to the appropriate care, but making the right choice from the outset can be lifesaving. Conclusion: Empowering Patients with Knowledge As healthcare options continue to expand, understanding the differences between urgent care, express clinics, and emergency departments empowers patients to make informed decisions. With convenient locations, expanded services, and the advent of virtual care, Valley Health’s urgent care network stands ready to meet the diverse needs of the community—ensuring that help is always within reach, whether it’s a minor illness or a major emergency. /episode/index/show/thevalleytoday/id/39448985

SBA: AI and Small Business 12/17/2025

SBA: AI and Small Business In a lively episode of , host Janet Michael welcomes Carl Knoblock, Virginia District Director of the , for a candid discussion about artificial intelligence (AI) and its growing influence on small businesses. Meeting at the bustling in downtown Winchester, the two dive into the realities, misconceptions, and opportunities that AI presents for entrepreneurs. Demystifying AI: More Than Just Buzzwords Janet opens the conversation by asking Carl to break down AI in simple terms. Carl draws a parallel between traditional business record-keeping and modern AI, explaining that while businesses once relied on handwritten logs, today’s AI systems gather and analyze vast amounts of data from the internet. However, he cautions that AI is still in its infancy—capable of collecting information but not yet adept at discerning relevance or context. As Carl puts it, “AI is just grabbing anything, like kids in a store.” The Human Touch: Training and Taming AI Transitioning from theory to practice, Janet and Carl discuss the importance of human involvement in shaping AI outputs. Janet likens training AI to raising a toddler: the more you interact and correct it, the more it adapts to your style and needs. Both agree that while AI can automate tasks and provide insights, it requires ongoing supervision and fine-tuning to ensure accuracy and authenticity. “If you have great data, you’re okay. If you have poor data, you’re going to have to build it,” Carl notes, emphasizing the need for quality input. Practical Applications: From Forecasting to Customer Service The conversation shifts to practical uses of AI for small businesses. Janet highlights how AI can streamline market research, identify customer preferences, and even generate strategic plans—tasks that once required hours of manual effort. Carl adds that AI can help businesses analyze sales data, manage inventory, and forecast trends, allowing owners to make informed decisions. However, they caution against over-reliance on AI, stressing the importance of human oversight, especially when interpreting nuanced data or handling customer interactions. Addressing Fears: Will AI Replace Human Jobs? Naturally, the discussion turns to the fear that AI will eliminate jobs. Carl draws historical comparisons to the rise of automation in manufacturing, pointing out that while machines can handle repetitive tasks, they cannot replicate human creativity, problem-solving, or empathy. Janet echoes this sentiment, noting that AI excels at logic but falls short in situations requiring intuition or emotional intelligence. Both agree that rather than replacing humans, AI will shift the nature of work, creating new opportunities for those willing to adapt. The Limits of Automation: Why People Still Matter Janet and Carl explore scenarios where AI falls short—such as handling sensitive customer service issues or adapting to unique, real-world challenges. They recount stories of businesses losing customers due to impersonal AI-driven support systems and highlight the value of empathy during life events like bereavement. “Companies don’t even think about the human side,” Carl observes, urging businesses to integrate compassion into their processes. Looking Ahead: Embracing Change with Confidence As the conversation draws to a close, Janet asks Carl for advice to small business owners just beginning to experiment with AI. Carl recommends starting with forecasting and data analysis, leveraging existing information to make better decisions. He encourages business owners to seek help from tech-savvy students or professionals and to remain open to learning and adaptation. Janet concludes by emphasizing the importance of implementation—reminding listeners that while AI can provide valuable insights, it’s up to humans to put those ideas into action. Conclusion: The Future is Collaborative Ultimately, Janet and Carl agree that AI is a powerful tool, but its true value emerges when paired with human judgment, creativity, and empathy. As technology continues to evolve, small businesses that embrace both innovation and the human touch will be best positioned to thrive in an ever-changing landscape. /episode/index/show/thevalleytoday/id/39440345

On the Hunt: Holiday Shopping in Old Town Winchester 12/16/2025

On the Hunt: Holiday Shopping in Old Town Winchester On a blustery Thursday, host Janet Michael and Brady Cloven, Executive Director of , set out on a spirited adventure through Winchester’s historic walking mall. Their mission? To uncover the best last-minute holiday gifts while showcasing the vibrant local businesses that make Old Town a shopping destination. Despite the biting wind, their enthusiasm never wavers as they pop into shops, chat with owners, and gather a sleigh-full of unique gift ideas. A Shop-by-Shop Gift Guide Their first stop, , offers a nostalgic twist on holiday shopping. Mari recommends pre-loved gaming consoles, a treasure trove of vinyl records, and quirky imported snacks—think garlic shrimp Doritos and stuffed-crust pizza chips—for stocking stuffers that spark conversation. Next, at , Kendra highlights the perennial popularity of gifting shoes, from Uggs to Birkenstocks, and reminds listeners that a gift certificate is always the perfect fit. The warmth of the store contrasts with the chilly weather outside, making it a cozy haven for holiday shoppers. At , Drew and Anna introduce a playful selection of gifts, including collectible Sonny Angels, buildable Blokees toys, and novelty sodas and candy canes with flavors as wild as chicken soup and salmon. The store’s pinball machines add a dash of retro fun, inviting families to linger and play. Handmade Artistry and Local Flavor The journey continues at , where Jen showcases an eclectic mix of candles, soaps, ornaments, and pottery—all crafted by local artists. Brady raves about the shop’s unique t-shirts and postcards, while Janet marvels at the rotating gallery of one-of-a-kind art pieces. The message was clear: if you see something you love, grab it before it’s gone. No tour of Old Town would be complete without a stop at the iconic Snow White Grill. Danny Turner, the ever-enthusiastic proprietor, offers up vintage toy cars, branded hats and shirts, and, of course, the legendary cheeseburgers. Gift certificates, he notes, are a delicious way to spread holiday cheer all year long. Personal Picks and Community Spirit Janet shares personal favorites like , , and cooking classes, as well as experiences like tickets to shows and craft brewery visits. Art lovers are encouraged to explore the many galleries and artist co-ops sprinkled throughout downtown. At , Susan dazzles with handmade alpaca blankets, shawls, and dog ponchos, along with Turkish towels, jewelry, and whimsical finger puppets. The shop’s global selection ensures that every shopper can find something special, regardless of budget. The Power of Shopping Local Throughout their stroll, Janet and Brady emphasize the importance of supporting small businesses, especially during the critical holiday season. They highlight the —a comprehensive directory and map available both in print and online—as an invaluable resource for navigating the diverse offerings downtown. Gift cards, they suggest, are not only thoughtful presents but also a lifeline for local shops during the slower winter months. Wrapping Up with Warmth As their conversation draws to a close at , Janet and Brady reflect on the joy of discovering new favorites and the satisfaction of giving back to the community. Their lively banter and genuine appreciation for Old Town’s merchants capture the spirit of the season: connection, generosity, and the magic of shopping local. /episode/index/show/thevalleytoday/id/39419855

Luray/Page Chamber: Faith Christian Stores of VA 12/15/2025

Luray/Page Chamber: Faith Christian Stores of VA As the holiday season sweeps through the Shenandoah Valley, the spirit of community shines brightly in Luray, Virginia. On this episode of , host Janet Michael welcomes Gina Hilliard, president of the , and Brian Sutphin, owner of , for a lively conversation about local business, faith, and the power of shopping small. Faith Christian Stores: More Than a Shop Brian’s journey into Christian retail spans over three decades, but his latest venture in Luray is more than just a store—it’s a ministry. After years in Maryland, Brian returned to his home state, drawn by the tranquility and beauty of the Shenandoah Valley. Faith Christian Stores of VA, nestled in the West Luray Shopping Center, offers an impressive selection of over 500 Bibles, devotionals, inspirational gifts, and faith-based items for every occasion. Brian emphasizes the importance of providing comfort, whether through a bereavement section or simply offering a listening ear and a prayer to those in need. “We want to lift spirits and serve the community,” he shares, highlighting the store’s mission to be a source of encouragement year-round. Personal Touches and Unique Offerings Unlike big-box retailers, Faith Christian Stores prides itself on personal service and unique offerings. Brian and his team greet every customer, ready to help with specific requests, from personalized Bibles for newborns to thoughtful gifts for last-minute shoppers. The store’s Christmas room, brimming with advent candles, nativity scenes, and festive cards, transforms after the holidays into a used bookstore, ensuring the space continues to bless the community. Brian’s commitment to affordability is evident, with most greeting cards priced under $3.50, making meaningful gifts accessible to all. The Power of Shopping Local Transitioning to the broader community, Gina spotlights the , which encourages residents to support local “mom and pop” shops and restaurants. Shoppers can submit receipts for a chance to win gift cards, fostering a sense of excitement and rewarding those who invest in their neighbors. Gina notes, “It’s about keeping our dollars in the community and celebrating the unique businesses that make Luray special.” The campaign, supported by local sponsors and partners, extends through December, with hopes of inspiring similar initiatives year-round. Events and Traditions That Bring People Together Beyond retail, the conversation highlights the vibrant calendar of community events, from the chamber’s Women in Business Celebration to the beloved Christmas festival. Gina’s enthusiasm for the season is infectious—she proudly admits to having twelve (and a half!) Christmas trees in her home, embodying the festive spirit that permeates Luray. These gatherings, whether for networking or holiday cheer, reinforce the town’s close-knit bonds and commitment to supporting one another. Looking Ahead: Faith, Family, and Community As the conversation draws to a close, both Brian and Gina express gratitude for being part of such a welcoming community. Faith Christian Stores stands as a testament to the enduring value of personal connection, faith, and local pride. Meanwhile, the chamber’s initiatives ensure that Luray remains a vibrant place to live, shop, and celebrate—during the holidays and beyond. For more information on upcoming events or to join the shop local movement, visit the Luray-Page Chamber of Commerce website: or stop by Faith Christian Stores of Virginia, where a warm welcome always awaits. /episode/index/show/thevalleytoday/id/39404925

Rooted in Community: Plant Clinics, Seed Swaps, and Christmas Cactus 12/12/2025

Rooted in Community: Plant Clinics, Seed Swaps, and Christmas Cactus In this episode of , host Janet Michael welcomes a panel of passionate Extension Master Gardeners—Carole Belkin, Barbara Bosserman, and Joanne Royaltey—to share the excitement surrounding two beloved community events: the at and the annual at the Clarke County Fairgrounds. As winter settles in, these events offer residents a chance to connect, learn, and grow—both literally and figuratively. Hands-On Learning at the Indoor Plant Clinic Kicking off the conversation, Carole describes the much-anticipated Indoor Plant Clinic, scheduled for January 31st at Bowman Library. This one-day event transforms the library’s front room into a vibrant hub of horticultural activity. Attendees can browse tables brimming with houseplant cuttings, receive expert advice from Extension Master Gardeners, and even pot their new plants with guidance on selecting the right soil and containers. The clinic isn’t just for adults; children are invited to participate in hands-on activities designed to spark their curiosity about plants and gardening. Carole emphasizes the event’s welcoming atmosphere, noting that many visitors return year after year, eager to share stories and photos of thriving plants they received at previous clinics. Sowing the Seeds of Community at the Seed Exchange Next, Barbara introduces the annual Seed Exchange, set for February 7th at the newly renovated Clarke County Fairgrounds. This free event invites the public to bring seeds to share—or simply to pick up new varieties for their gardens. With tables dedicated to vegetables, herbs, perennials, and even native plant seeds, the exchange fosters a spirit of generosity and learning. Master Gardeners are on hand to answer questions about planting, soil, and seasonal care, while local organizations like the and add to the festive, educational atmosphere. Children are encouraged to participate through a fun stamp-collecting activity, ensuring that the next generation of gardeners feels right at home. Expert Advice and Lasting Connections Throughout the conversation, the guests highlight the invaluable role Extension Master Gardeners play in the community. Joanne, also an Associate Extension Agent, explains how these volunteers provide research-based information, answer questions year-round, and help residents navigate the challenges of gardening in the Valley’s unique climate. The conversation also touches on the importance of avoiding invasive plant species, the joy of sharing gardening successes, and the sense of camaraderie that blossoms at events like the plant clinic and seed exchange. Looking Ahead: Growing Together As the discussion draws to a close, the panelists reflect on the power of gardening to bring people together. Whether it’s repotting a 20-year-old snake plant, teaching children how to propagate cuttings, or simply exchanging seeds and stories, these events nurture both plants and relationships. The Extension Master Gardeners invite everyone—novices and seasoned green thumbs alike—to join them in cultivating a more connected, resilient, and verdant community. For more information about upcoming events, resources, and how to become an Extension Master Gardener, visit your local office listed below or visit the NSV Master Gardener website: Frederick County/City of Winchester: Clarke County: Shenandoah County: Page County: Warren County: /episode/index/show/thevalleytoday/id/39373590

Bridging High School and College: The Dual Enrollment Advantage 12/11/2025

Bridging High School and College: The Dual Enrollment Advantage In this episode of , host Janet Michael talks with Dr. Cheri Maea, Dean of Early College and High School Partnerships, and Guy Curtis, Director of Marketing at , to discuss the transformative power of early college and dual enrollment programs. As the spring semester approaches, the conversation shines a spotlight on how Laurel Ridge is making higher education more accessible, affordable, and achievable for students across the region. Early College: A Head Start for High Schoolers Dr. Maea brings a wealth of experience to her role, having spent over two decades in higher education. She passionately advocates for engaging students early, emphasizing that post-secondary education is not a one-size-fits-all journey. Through partnerships with local high schools, Laurel Ridge places career coaches in every school, ensuring that students—regardless of background—can explore pathways to enrollment, enlistment, or immediate employment. These coaches demystify the process, helping students and parents navigate options that may have seemed out of reach. Breaking Down Barriers One of the most significant developments discussed is the offering of the first 30 credit hours of a student’s transfer degree at no cost. This initiative allows students to earn college credits while still in high school, removing financial barriers that often deter families. Dr. Maea and Guy Curtis both stress that the hardest part of college should not be the application process, and Laurel Ridge is committed to streamlining admissions and support. Seamless Transitions and Lasting Benefits The benefits of dual enrollment extend far beyond cost savings. Students gain confidence, explore potential career paths, and build a strong academic foundation before stepping onto a four-year campus. The college’s guaranteed transfer agreements with major universities in Virginia further smooth the transition, while specialized programs like the and Trades Academy prepare students for in-demand careers. Homeschoolers, too, find a welcoming environment and tailored support through initiatives like the (in development) Home Scholars Academy. Supporting Students and Families Throughout the conversation, the guests highlight the importance of parental involvement and education. Many parents are unaware of the opportunities now available, and the college works diligently to correct misconceptions and provide resources. Dr. Maea encourages families to reach out directly for guidance, underscoring the college’s commitment to personalized support. A Vision for the Future As the conversation concludes, it’s clear that Laurel Ridge Community College is more than an educational institution—it’s a launchpad for lifelong success. By removing barriers, fostering partnerships, and empowering students to take charge of their futures, Laurel Ridge is redefining what’s possible for the next generation. For more information about early college programs, dual enrollment, and upcoming orientations, visit Laurel Ridge’s website: or connect with your local high school career coach. The journey to higher education—and a brighter future—starts here. /episode/index/show/thevalleytoday/id/39349550

Top of Virginia Regional Chamber Membership Has Its Benefits 12/10/2025

Top of Virginia Regional Chamber Membership Has Its Benefits In this episode of , host Janet Michael welcomes Danita Roble, Director of Membership, and Blair Jewell, Director of Marketing and Communications at the . Together, they explore the transformative impact of chamber membership on local businesses, emphasizing that the true value lies far beyond a simple listing in a directory. From the outset, Janet and her guests highlight the importance of relationships. Danita shares that many businesses resolve each year to join the chamber or become more active, only to let the opportunity slip by. However, those who do engage quickly discover that chamber events are fertile ground for forging long-term professional and personal connections. Janet recounts her own experiences, recalling friendships and collaborations that began at chamber mixers and lead share groups decades ago—relationships that continue to thrive today. Networking: The Heartbeat of Success Transitioning to the practical benefits, Blair underscores the unique networking opportunities the chamber provides. She notes that, while digital marketing and social media have their place, nothing compares to the trust and camaraderie built through face-to-face interactions. Whether at a bustling mixer or a small community group, members find themselves surrounded by like-minded professionals eager to support one another. Blair emphasizes that these events are approachable and inclusive, welcoming everyone from young professionals to seasoned executives. Danita adds that the chamber’s culture is distinctly relationship-driven, especially in the Shenandoah Valley. Unlike in larger cities, local CEOs and decision-makers are accessible and genuinely interested in helping others succeed. This environment empowers young professionals to connect with leaders across industries, fostering mentorship and collaboration. Maximizing Membership: More Than Just Visibility The conversation then shifts to the tangible . Danita explains that joining the chamber opens doors not just for business owners, but for their entire teams. She encourages companies to involve staff from sales, HR, and business development in chamber activities, noting that every interaction helps build an organic sales force within the community. When members share their expertise and services at events, they create a network of advocates who refer business even when they’re not in the room. Janet points out that it’s never too late to get involved. Whether a business has just joined or has been a member for years, the chamber’s events and resources are always available. Danita agrees, stressing that the chamber’s support extends to all employees, and that proactive engagement can yield significant returns. A Wealth of Resources and Opportunities As the discussion continues, Danita and Blair outline the extensive array of benefits available to members. From monthly networking mixers and business breakfasts to specialized groups for young professionals, the chamber offers something for everyone. Members also gain access to advocacy at the local, state, and federal levels, workforce development initiatives, and even unique services like Certificate of Origin notarization for manufacturers. Marketing opportunities abound as well. Blair describes how members can advertise in the chamber’s newsletter, which reaches a broad audience both digitally and in print. Affordable options for digital and print advertising, press releases, job postings, and business updates ensure that even small businesses with limited budgets can maximize their visibility. Blair emphasizes the chamber’s flexibility and hands-on support, making it easy for members to promote their events and achievements. Events That Bring the Community Together Looking ahead, Janet and her guests preview several upcoming events, including the , the highly anticipated at the George Washington Hotel, and the event. These gatherings offer members the chance to connect with local leaders, celebrate achievements, and stay informed about trends shaping the region. Blair also announces that nominations are open for the , which honor outstanding businesses and nonprofits in the community. She encourages listeners to visit the chamber’s website: to learn more about the awards and explore the full calendar of events and resources. An Open Invitation As the conversation wraps up, Danita and Blair extend an open invitation to prospective members. They encourage anyone interested in joining—or simply curious about the chamber—to attend a few events and experience the supportive, collaborative atmosphere firsthand. As Danita puts it, the chamber is not just a building; it’s a vibrant community of members working together for mutual success. Chamber membership in the Top of Virginia Regional Chamber is more than a business decision—it’s an investment in relationships, growth, and community. For businesses seeking to expand their reach, build trust, and access a wealth of resources, the chamber stands ready to help every step of the way. /episode/index/show/thevalleytoday/id/39346100

Barns of Rose Hill: Art, Music, and Community 12/09/2025

Barns of Rose Hill: Art, Music, and Community As the winter chill settles over Berryville, the Barns of Rose Hill is anything but dormant. In this episode of “Tourism Tuesday” on , host Janet Michael talks with Executive Director Martha Reynolds to discuss the dynamic calendar of events, exhibits, and community initiatives that will keep the arts alive and thriving well into 2026. From innovative art collaborations to milestone anniversaries, the Barns is poised to be a cultural beacon for the region. Winter Exhibits and Artistic Collaborations Despite the common perception that winter is a slow season for the arts, Martha reveals that it’s actually one of the busiest times at the Barns. The season kicks off with a unique collaboration with the , featuring a collective of artists from the Eastern Panhandle of West Virginia. This exhibit, ideal for holiday gift-giving, showcases a diverse array of media—from pen and ink to watercolor, photography, and jewelry. Following this, local artist will present a meditative stippling exhibit, offering visitors a narrative-rich visual experience. Looking ahead, the Barns will spotlight emerging talent through its partnership with the Clarke County High School IB Art Program and a special exhibition by rising artist . These initiatives underscore the organization’s commitment to nurturing new voices and providing a platform for creative experimentation. Celebrating Milestones: VA250 and the Barns’ 15th Anniversary The coming year is especially significant as it marks both the 250th anniversary of the nation and the 15th anniversary of the Barns of Rose Hill. Martha shares her excitement about the Clarke County VA250 committee’s collaborative efforts, which will bring a wide variety of programs to the community. Highlights include a kickoff event at Chilly Hollow Brewing Company, a book talk on the Saratoga battle, and a concert series exploring the roots of American music. The Barns will also host a film series in partnership with the American Legion, ensuring there’s something for everyone during this historic celebration. Music for Every Taste: Bluegrass, Barbecue, and Beyond Music lovers have much to look forward to, as the Barns’ popular Bluegrass and BBQ series returns with crowd favorites like the Plate Scrapers and newcomers such as indie folk cellist and bluegrass band . Martha emphasizes the importance of breaking down genre barriers, encouraging audiences to experience the full spectrum of musical styles—from traditional Appalachian tunes to contemporary indie folk. The series not only entertains but also fosters a sense of community and shared appreciation for the arts. Supporting the Arts: The Power of Community Involvement Throughout the conversation, both Janet and Martha stress the vital role of community support in sustaining the Barns’ robust programming. , , and are crucial for funding , , and . The Barns also encourages residents to shop local and consider gift memberships, which offer exclusive benefits and help keep the arts accessible to all. As the Barns approaches its 15th anniversary and the conclusion of a decade-long endowment campaign, Martha reflects on the organization’s growth and the importance of community engagement. She invites everyone to s, reinforcing the idea that the Barns of Rose Hill is, above all, a community-driven institution. Stay Connected and Get Involved For those eager to stay up to date, Martha recommends visiting and . With a full calendar of events, regular newsletters, and a growing online presence, the Barns ensures that no one misses out on the vibrant cultural life of Berryville and Clarke County. The Barns of Rose Hill stands as a testament to the power of art, music, and community. As it enters a milestone year, the organization invites everyone—residents and visitors alike—to join in celebrating creativity, history, and the enduring spirit of collaboration that defines this special place. /episode/index/show/thevalleytoday/id/39331645

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