More than Meals: Blue Ridge Area Food Bank

In a recent episode of “The Valley Today,” host Janet Michael welcomed Les Sinclair, Communications and PR Manager for the Blue Ridge Area Food Bank, for an in-depth conversation about the organization’s essential work and the growing challenges of food insecurity in Virginia. Covering a staggering 12,000 square miles—about a third of the state—the Blue Ridge Area Food Bank serves as a logistical powerhouse, operating four distribution centers in Verona, Charlottesville, Winchester, and Lynchburg. Les described the food bank as the “big umbrella” for a network of local pantries, likening its role to a Walmart distribution center that supplies smaller “stores” (the pantries) with food and resources.

The food bank’s impact is immense: last year alone, it distributed 32 million pounds of food, including nearly 10 million pounds of fresh produce, to partner agencies. This focus on healthy, nutritious options is intentional, as Les emphasized the importance of fighting chronic disease and supporting overall community health. The organization’s reach extends beyond food, providing grants for equipment like coolers, refrigerators, and even computers to help pantries better serve their guests. These “Partner in Impact and Innovation” grants are vital for smaller pantries that lack the resources to access large-scale government programs like those run by the USDA.

Les and Janet discussed the rising demand for food assistance, with the food bank experiencing year-over-year growth rates of 16%—even higher than during the pandemic’s peak. Inflation, high housing and childcare costs, and stagnant wages have pushed more families, seniors, and children to seek help. More than half of those served are children and seniors, dispelling the myth that food pantries only serve the unemployed or “lazy.” Many recipients are hardworking individuals facing temporary setbacks, such as job loss, divorce, or unexpected expenses.

The conversation also highlighted the importance of community support. Financial donations are especially powerful, with every dollar helping to provide three meals thanks to the food bank’s ability to purchase in bulk. Volunteers are the lifeblood of the organization, contributing over 2,500 hours of work—equivalent to 14 full-time positions. Les encouraged listeners to consider all forms of giving, from time and money to advocacy and even sharing social media posts to raise awareness.

Hunger Action Month, observed in September, is a key initiative for the food bank, focusing on education, volunteerism, and advocacy. Les urged the community to support a strong Farm Bill, which funds critical programs like SNAP and the Emergency Food Assistance Program (TEFAP). The food bank also distributes non-food essentials such as laundry detergent, pet food, and hygiene products, recognizing that these items can make a significant difference for struggling families.

The conversation concluded with a look to the future, as the food bank welcomes new CEO Kari Jorgensen Diener, a humanitarian leader with global experience. Les expressed optimism about the organization’s direction and reiterated the importance of collective action: whether through donations, volunteering, or simply spreading the word, everyone has a role to play in ending hunger. For more information, resources, or to get involved, visit the Blue Ridge Area Food Bank’s website: https://www.brafb.org/ which features a food finder tool and easy ways to donate or volunteer.

Together, the community can ensure that no one in the Valley goes hungry.